Exchange4Media: Industry sources believe, Keertan Adyanthaya, the EVP and GM at Star Movies and Star World, has been promoted to the post of Managing Director of Fox International Channels and National Geographic Channel, as Managing Director. Adyanthaya moves to his new role in April 2010.
From April 2010, Adyanthaya will look after channels like NGC, Fox History & Entertainment, Fox Crime, FX, NGC Wild, NGC Adventure, NGC Music and Baby TV.
Adyanthaya began his career in 1995 with Euro RSCG as a media planner before moving on to Ogilvy & Mather and then Mindshare Fulcrum. He entered the television business as head of Channel [V]and later switched to Star News as Brand Director in 2003. A stint with international music channel VH1, followed before Adyanthaya decided to come back to STAR India.