Acer India today launched its new TVC campaign across 54 electronic channels with its brand ambassador Hrithik Roshan shown using Acer laptops.
The TV commercial has been conceptualised by BBH and shot by film director AbhinayDeo of ‘Delhi Belly’ fame.
The campaign demonstrates the power of Acer laptops in a simple yet efficient manner. In the TVC, which was shot through a stripped down Red Epic camera attached to an Acer Laptop, Hrithik describes the features of Acer’s new range of laptops – Ultra Light, Ultra Fast and with Dolby Sound. The entire TVC is a testament to the power of Acer’s laptops, which, as Hrithik says, is powerful enough to create this film.
On the TVC, Acer India MD Harish Kohli said: “The innovative method used to film this TVC is groundbreaking and proof of the power an Acer laptop holds under its chassis. I believe that this TVC will give the audience a very good idea of how powerful our products are. Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking.”
BBH managing partner Partha Sinha, who developed the TVC campaign, said: “When we delved deep into the Acer brand and the products, we figured out a simple thing. Acer can provide the most ‘unobvious’ and surprising solutions. We wanted to challenge the obvious in communication and created a film using the laptops; not a claim, but the proof of the pudding. This is the true nature of the brand – do things which are seemingly impossible.”
The TVC gives the audience a demonstration of the capabilities of Acer products. Hence, Acer has now even explored filmmaking beyond its limits. The making of the TVC will be available on YouTube soon.
Source: indiantelevision.com