The Market Research Society of India (MRSI) is geared up for the 19th Annual Market Research Seminar, ‘The Challenge of Change-Understanding the key to Success’, that would be held in Delhi on September 24-25, 2009.
An official communiqué stated: “MRSI seminars have been at the vanguard of the Indian Market Research Industry’s role in bringing marketers closer to their consumers. It is an ideal forum for senior marketing professionals from various industries, senior professionals from advertising and agencies and MR professionals.”
The main focus of the seminar would be on enhancing consumer understanding in the changing market; revitalising the offer; creating new products, communications and distribution strategies; communicating in the digital world and using the Quality of Service to enhance customer satisfaction.
MRSI is a unique non-profit autonomous market research body formed by a large fraternity of research suppliers and users spread across India. Amongst other things, the MRSI was also responsible for carrying out the Socio Economic Classification (SEC) Study, which provided the basis for classifying urban Indian consumers.