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01. Innovative Use of Audio Visual |
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|
Entry ID |
Title/Caption |
Brand |
| MA-0146 | Party of Two | Meta |
| MA-0148 | Amazon Shop the Scene – India’s First Shoppable Television Experience | Amazon.in |
| MA-0156 | The Backbone for Every Home | Shelcal 500 |
| MA-0158 | Uniting India, one sweet story at a time | Cadbury Dairy Milk |
| MA-0161 | Indian Colours League: Birla Opus’ Game-Changing IPL Hack | Birla Opus Paints |
| MA-0171 | India Goes Electric: A Category-Defining Launch of e-Vitara on Wheel of Fortune | Maruti Suzuki e Vitara |
| MA-0180 | Beyond Homes to a Growing Nation-Banega Toh Badhega India | UltraTech Cement |
| MA-0183 | Dhurandhar | Jio Studios B62 Studios |
| MA-0187 | eVitara “India Goes Electric” | Maruti Suzuki e Vitara |
| MA-0190 | Horlicks Chhoto Byomkesh | Horlicks |
| MA-0192 | SOFY- Your Dreams, Your way | Sofy Antibacteria |
| MA-0193 | Everyday Economist | HDFC Mutual Fund |
| MA-0198 | Sapno Ke Diye | HDFC MUTUAL FUND |
|
2. Innovative Use of Print |
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| MA-206 | WhatsApp: Encrypted even on Paper | |
| MA-209 | Easiest Exam | Zydus Lifesciences |
| MA-217 | Waking up to an aroma filled morning | Maggi |
| MA-218 | SWIGGY INSTAMART MANGO PHOTOCHROMATIC AD | SWIGGY INSTAMART |
| MA-220 | DS Corporate’s Plantable Print Ad | DS Corporate |
| MA-223 | Transforming Print from Medium of Words to a Canvas of Colour | Asian Paints |
| MA-226 | Škoda:Print That Kids Completed | Škoda AUTO India |
| MA-228 | India’s Transaction Story | Corporate |
| MA-231 | THE BEST OF TIMES | BMW INDIA |
| MA-234 | Touching Stories: When Print Found a New Sense” | JIOSTAR |
| MA-235 | The Second Ritual | HDFC MUTUAL FUND |
| MA-238 | News powered by Happydent – Chamka Muskaan, Jagmag Jahaan | Happydent |
|
3. Innovative Use of Activation |
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| MA-302 | Hero Prayers For Safety | Hero MotoCorp Pvt Ltd |
| MA-3101 | Škoda Kodiaq: Experience-Driven Integrated Media | Škoda AUTO India |
| MA-3107 | Ghadi Raksha Charger | Ghadi |
| MA-3109 | Philips OneBlade – Meeting GenZ Where They Groom | Philips OneBlade |
| MA-311 | Sunfeast Dark Fantasy – Big Fantasies | ITC Sunfeast Dark Fantasy |
| MA-3116 | Lufthansa’s Runway Statement Owned India’s Fashion Culture | Lufthansa |
| MA-3123 | The Pester Power Playbook: Act II’s Recipe for Demand Creation. | Act II Popcorns |
| MA-3131 | Swiggy Turning Holi’s Favourite Toy into a City-Sized Spectacle | Swiggy Instamart |
| MA-3136 | On-Ground Presence to Fan Immersion: ChatGPT X WPL | OpenAI – ChatGPT |
| MA-3144 | The Floor That Told a Story | VIM FLOOR CLEANER |
| MA-3145 | Barni Se Azadi | HDFC Mutual Fund |
| MA-3146 | The Coolest Seva | Kansai Nerolac Paints Ltd |
| MA-3152 | DivyaDeep | HDFC MUTUAL FUND |
| MA-3154 | Mutually Funded | HDFC Mutual Fund |
| MA-3161 | The Great Onam Activation: Driving Footfalls Through Culture, Not Discounts | Nissan Motors India Pvt Ltd |
| MA-3164 | Coke x FIFA Trophy Tour | Coca-Cola |
| MA-3165 | Coke Studio Bharat Live | Coca-Cola |
| MA-3168 | Tanvi the Great | Tata Power |
| MA-3169 | Royal Canin- Pet Fed | Royal Canin |
| MA-317 | BRINGING COMFORT AND CARE TO MILLIONS AT MAGH MELA | IODEX |
| MA-327 | BADE IRAADON KI YATRA MEIN BADE IRAADON KI GHANTIYAAN | ULTRATECH CEMENT LTD. |
| MA-328 | Anamorphic House on the Beach | UltraTech Cement Limited |
| MA-330 | Innovative use of Activation – AMG Experience | Mercedes-Benz |
| MA-331 | Innovative use of Activation – Guinness World Record | Mercedes-Benz |
| MA-333 | House of Creators: Where Influence Meets Innovation | Lenovo Yoga Aura |
| MA-336 | The Sky as Social Currency-How Amazon’s Drone Show Owned Durga Puja | Amazon.in |
| MA-337 | GEMS JURASSIC WORLD | CADBURY GEMS |
| MA-338 | Eveready Siren Shurokkha Dwar | Eveready Torch |
| MA-341 | Aapka Aage Ka Plan Kya Hai? | PNB MetLife |
| MA-344 | INDIA’S FIRST AI POWERED INTERACTIVE ANAMORPHIC | Tata Coffee |
| MA-345 | Shaurya Bharat EV Rally | Tata Power EZ Charge |
| MA-355 | Connecting Fans | Heineken – UB |
| MA-365 | Jeep – The Trail of Faith | JEEP |
| MA-368 | When the Upside Down Took Over Reality | Netflix India |
| MA-369 | My Mushak, My Wish | Dharampal Satyapal Foods Ltd |
| MA-371 | IM Mother’s Day Add to Cart | SWIGGY INSTAMART |
| MA-372 | IM X Netflix Stranger Things | SWIGGY INSTAMART |
| MA-374 | Swiggy Scenes Uncoop Yourself | Swiggy Scenes |
| MA-376 | Dharavi 17 Ke Liye Mumbai Ek Saath | Adani – Dharavi Redevelopment Project |
| MA-385 | Solar Powered Radio Studio – Suraj Bhaiya Hain Na | Adani Group |
| MA-386 | For a Community India Depends On, But Rarely Sees. | Shriram Finance |
| MA-389 | No RJ Studio – Safar Ke Humsafar | Adani Group |
| MA-393 | Instamart x Superyou: Pull-Up For Protein | INSTAMART |
| MA-399 | Philips OneBlade Intimate – What’s Down There? Turning Curiosity into Conversation | Philips OneBlade Intimate |
|
4. Innovative Use of Out of Home |
||
| MA-401 | Hero Prayers For Safety | Hero MotoCorp Pvt Ltd |
| MA-410 | Anamorphic House on the Beach | UltraTech Cement Limited |
| MA-411 | OnePlus Turning Commutes into Camera Moments | OnePlus |
| MA-417 | KFC Feastival | KFC |
| MA-420 | Pahado Wali and Baarish Wali Maggi | Maggi |
| MA-425 | The Urban OOH Landscape Hijack | Netflix |
| MA-427 | A Heist Too Big to Miss | Netflix |
| MA-437 | Mia – Block your calendar! | MIA by Tanishq |
| MA-440 | Škoda Super Care: India’s Highways, Now Worry-Free | Škoda AUTO India |
| MA-441 | Renault Rethink Landmark | Renault India |
| MA-443 | Indriya’s masterpiece on the billboard | Indriya Jewellery |
| MA-446 | Campa-er Pujor Shure | Campa Energy |
| MA-451 | Aaj Raaste mein kya Suna | Spotify |
| MA-452 | Thums Up Thunderstruck : When Toofan Hit the Streets | Thums Up |
| MA-453 | SURF EXCEL MATIC EXPRESS – Data Finds the Audience. Intelligence Builds the Medium | SURF EXCEL MATIC EXPRESS |
| MA-461 | For All Your Ands: The Clustered City Takeover | Volkswagen |
| MA-464 | Range Rover 55 Years – Legacy, activated in Premium Motion. | Jaguar Land Rover |
| MA-467 | The Coolest Seva | Kansai Nerolac Paints Ltd |
| MA-474 | The Billboard Taxi | Xiaomi India Tech Pvt |
| MA-475 | Life Saving Billboard | Wonder Cement Limited |
| MA-485 | ADIDAS Where are my Superstar | adidas |
|
5. Innovative Use of Cinema |
||
| MA-509 | Tanvi the Great | Tata Power |
| MA-511 | Indulgence Goes Viral: Cadbury Brownie’s Debut | Cadbury Brownie |
| MA-512 | Kia Carens Clavis x PVR 4DX | Kia Motors India |
| MA-514 | Aasmaniyat by Indriya Cinema Projection | Indriya Jewellery |
| MA-516 | Mission Impossible for Fastrack Eyewear | Titan Company Limited |
| MA-517 | Behind The Smile | Social Development for Communities Foundation |
| MA-524 | A Star, A Story, A Signature Serve: Teacher’s Goes Cinematic | Teachers Packaged Drinking Water |
|
6. Innovative Use of Radio |
||
| MA-608 | Dharavi 17 Ke Liye Mumbai Ek Saath | Adani – Dharavi Redevelopment Project |
| MA-610 | Suraj Bhaiya Hain Na – Hum Karke Dikhate Hain | Adani Group |
| MA-611 | Reinventing Radio: When Škoda Cars Did the Talking | Škoda AUTO India |
| MA-613 | Kia Radiocity Takeover | Kia Motors India |
| MA-618 | Hyundai ICC T20 World Cup – Premier Partnership | Hyundai Motor India Ltd |
|
7. Innovative Use of Branded Content – Integration |
||
| MA-7102 | Technology that powers life’s defining moments | OPPO India |
| MA-711 | Maybelline Colossal Bubble Launch | Maybelline |
| MA-7114 | The Sound of Toofan : How Thums Up Hijacked the World Cup with a Live Anthem Drop | Thums Up |
| MA-7115 | Baat Ghar Ki with 1.9bn Indians | UltraTech Cement |
| MA-7118 | From Content to Consumption: Seamless Creator Integration Driving Spotify Podcast Listenership | Spotify India |
| MA-713 | Innovative Use of Branded Content Integration – AMG GT 63 Launch-F1 | Mercedes-Benz |
| MA-714 | Amazon Shop the Scene – India’s First Shoppable Television Experience | Amazon.in |
| MA-717 | Stable Money – KBC Integrated Campaign | Stable Money |
| MA-720 | Watt-a-Family! How Ather Rizta Became the Electrified ‘Chatur’ of Gokuldham. | Ather Energy |
| MA-725 | Nescafe RTD Powered to Play: Turning Gaming Moments into Energy Moments | Nescafe RTD |
| MA-727 | Mother Dairy, now streaming in Ba****ds Of Bollywood | MOTHER DAIRY |
| MA-728 | MAGICBRICKS: PATA BADLO LIFE BADLO X SUPER DANCER | MAGICBRICKS.COM |
| MA-729 | De Beers x IPL Sponsorship | De Beers Group |
| MA-731 | Celebrating Valentine’s Day by Doing Nothing | Cadbury 5-star |
| MA-734 | Škoda didn’t sponsor India’s Got Talent. It integrated in the dream | Škoda AUTO India |
| MA-737 | From Story Telling to Selling – Branded Content At It’s Peak | Asian Paints Royale Glitz |
| MA-741 | Indian Colours League – Turning the IPL into 37 Stories of Colour | Birla Opus Paints |
| MA-744 | ABG X KBC: Igniting Purpose, Inspiring a Nation | Aditya Birla Group(ABG) |
| MA-746 | From Watching Homes to Choosing Colours | Asian Paints ACE Emulsion & Tractor Emulsion |
| MA-747 | Audi X Cars with Stars Top Gear | Audi India |
| MA-749 | KBC – Golden Week with BHIM – A journey to the Hot Seat | BHIM – Bharat Ka Apna Payments App |
| MA-750 | Hum Karke Dikhate Hain – Adani X Indian Idol | Adani Group |
| MA-762 | Women’s Day Integration Canva X TVF | Canva |
| MA-766 | From Feature to Behaviour: How Skechers Made India Just Step In | Skechers |
| MA-775 | Unmuted: The Digital Confessional that Normalized Choice | I Pill Daily |
| MA-790 | 70th Hyundai Filmfare Awards | Hyundai Motor India Ltd |
| MA-791 | Hint Didn’t Buy a Spot on KBC. It Became a Moment Inside. | HINT (Formerly Macho Hint) |
| MA-793 | ChatGPT: The Most Talked-About Player Off the Field | OpenAI – ChatGPT |
| MA-794 | ChatGPT Turns Entertainment into Answers and Inspirations | OpenAI – ChatGPT |
|
8. Innovative Use of Branded Content – Creation |
||
| MA-819 | Oreo – Dream For The Team | Oreo |
| MA-820 | Gokuldham’s Society ka naya pyaar’: The Ather Rizta | Ather Energy |
| MA-825 | Innovative use of branded content creation – G-Tribe : Rajasthan, Bhutan & Konkan Escapades | Mercedes-Benz |
| MA-836 | The Ducklips Effect: How Pringles Turned a Snack into a Social Behaviour | Pringles |
| MA-840 | Memoirs of Jameson: the non-serious guide to owing counterculture | Jameson Ginger Ale |
| MA-845 | Second Sunrises | Jos Alukkas |
| MA-849 | Durex Podcast- Let’s End Good Sex | Durex |
| MA-850 | Bournvita : Rebuilding Trust with the Right Science | Cadbury Bournvita |
| MA-851 | Airtel x Adobe – Everyone Can Design | Airtel |
| MA-858 | Turning Journeys into Culture: Chetak x RCB – Ride Easy, Vibe Easy | Chetak |
| MA-859 | Apsara ‘- Our First Ever brand Ambassa-Dog ! | Apsara |
| MA-862 | Philips Avent – Unplugged. Unapologetic. Unstoppable. | Philips Avent |
| MA-867 | Unmuted – Breaking the Silence with i-pill Daily | I Pill Daily |
| MA-872 | Harley-Davidson: RIDING INTO THE SPOTLIGHT | Harley-Davidson |
| MA-878 | Turning Travel into Storytelling | OPPO India |
| MA-879 | Seva Mein Perma | Kansai Nerolac Paints Ltd |
| MA-883 | Everyday Economist | HDFC Mutual Fund |
| MA-884 | Horlicks Chhoto Byomkesh | Horlicks |
| MA-890 | The Sound of Toofan : How Thums Up Hijacked the World Cup with a Live Anthem Drop | Thums Up |
| MA-891 | Closeup Creates A New Love Tune with Personalized AI Videos | Closeup |
| MA-898 | Hero Destini: Engineering the New Hero Narrative | Hero Destini |
|
9. Innovative Use of Digital Search SEO |
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| MA-901 | AI-Powered SEO to Increase Lead Growth and Account Acquisitions | DBS BANK |
| MA-903 | Search Reimagined: How Wakefit Grew 25X In Revenue Via AI SEO | Wakefit |
| MA-905 | How Eureka Forbes Became AI’s Go-To Recommendation for Home Appliances | Eureka Forbes |
| MA-907 | India was Googling Royal Enfield. Bikewale/Bikedekho Was Answering. Until now. | Royal Enfield |
|
10. Innovative Use of Paid Search |
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| MA-1006 | Driving 3.8X Sales Growth by Turning Search into a Real-Time Growth Engine | Titan Tanishq |
| MA-1008 | Precision at Scale: Converting High-Intent Search into Exponential D2C Growth | Nespresso |
| MA-1022 | Point of Need Visibility: Holistic Search | Jaguar Land Rover |
| MA-1025 | adidas India: Powering Performance through Paid Search | adidas |
| MA-1026 | BRAUN redefined the permanent hair removal category through a Smart Intent Maximization Strategy | Braun |
| MA-1027 | Citroen India: Precision Performance-Activation with Hyperlocal Strategy | Stellantis India |
|
11. Innovative Use of Social Media |
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| MA-1104 | ENO CRICKET CAMPAIGN | ENO |
| MA-1110 | Airtel The Safe Network | Airtel 5G Plus |
| MA-11102 | Thums Up Thunderwheel-The Wheel That Unleashed the Storm | Thums Up |
| MA-11104 | Scroll. Spice. Sprite. | The Coca Cola Company |
| MA-11115 | Dhurandhar | Jio Studios B62 Studios |
| MA-11119 | Ace Pro – Partnership Ads for Leadgen | Tata Ace Pro |
| MA-1112 | Cadbury Silk – Say it with Silk | Cadbury Silk |
| MA-11129 | MAGGI Double Masala | MAGGI India |
| MA-11137 | Everyone Sponsored the IPL. We Were the Only Ones Watching It. | Amul India |
| MA-11140 | Where Every Scroll Sparked a Cultural Movement – Games Don’t Stop | Netflix |
| MA-11153 | Scene Apna. Feed Apna: Spotify Rap 91: India ka Hip Hop Scene | Spotify India |
| MA-1118 | Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem | Cadbury 5Star |
| MA-1121 | Cadbury 5Star: ‘Do Nothing’ Helpline will keep Your Phone Busy while you Do Nothing | Cadbury 5Star |
| MA-1123 | Social Sparks to Sold-Out Screens: Avatar’s Meta x District Mastery | JioStar |
| MA-1136 | Molding Memories – Oreo’s Playfully Imperfect Modaks | Cadbury Oreo |
| MA-1139 | KitKat × Spotify: Turning Everyday Breaks into Discovery Moments | KitKat |
| MA-1143 | IVF was unspeakable, until it wasn’t #KhushkhabriYaaniIndiraIVF | Indira IVF |
| MA-1147 | Rewriting the Rules of Youth Fashion: The OWND Story | OWND |
| MA-1151 | Cadbury Bournville : Driving the ‘Don’t Rush it’ Proposition | Cadbury Bournville |
| MA-1156 | 50 Years of Stardom – A Tribute by Berger Paints | Berger Paints India Limited |
| MA-1157 | Connecting Fans | Heineken – UB |
| MA-1164 | Winning Everyday Treat Moments with Milkinis | Cadbury Dairy Milk Milkinis |
| MA-1165 | Crispello – Break Nahi, Blast | Cadbury Dairy Milk Crispello |
| MA-1176 | Škoda Easy to Love: India’s First Taste-Driven Auto Campaign | Škoda AUTO India |
| MA-1181 | Philips OneBlade Intimate – What’s Down There? Turning Curiosity into Conversation | Philips OneBlade Intimate |
| MA-1183 | Yaari Jam @ 36,000 Ft | House of McDowell’s Soda |
| MA-1186 | Philips OneBlade – Building a GenZ Grooming Community | Philips OneBlade |
| MA-1188 | Lufthansa Transformed Social Engagement into Soaring Brand Power | Lufthansa |
| MA-1199 | India Still Can’t Share Kisses. So, Hershey’s Wrapped One in Foil. | Hersheys Kisses |
|
12. Innovative Use of Digital Display |
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| MA-1208 | MAGICBRICKS: USE OF UBER IN PATA BADLO , LIFE BADLO CAMPAIGN | MAGICBRICKS |
| MA-1212 | SQ8 Launch X Inshorts | Audi India |
| MA-1220 | Indriya – AI-Powered Bridal Studio | Indriya – Aditya Birla Jewellery |
| MA-1221 | Beyond Banners: Transforming Digital Display into a Demand Engine | Shriram Finance |
| MA-1222 | ReEngineering Digital Display at the Point of Decision | Volkswagen |
| MA-1223 | The Contextual Matchmaker: How Thums Up Biryani Turned Digital Content into Instant Cravings | THUMS UP |
| MA-1225 | Mcanvas VR / Immersive experience TML innovation for Better Always – Innovative Use of Digital Display | TATA MOTORS COMMERCIAL VEHICLES |
| MA-1229 | Deleting Doubt Delivering Dominance | Tata Motors | Harrier.EV |
| MA-1230 | The Face That Broke the Internet: A Digital Display Disruption Story | Oxylife |
| MA-1233 | Digital Display Chases Metros. Bolero Sold in the Other India | Mahindra Bolero Neo |
| MA-1240 | KFC Saucy Popcorn: From Impressions to Intent | KFC |
|
13. Innovative Use of Mobile |
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| MA-1304 | Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery | Amazon Prime Video |
| MA-1305 | Renault Kiger Gaming OOH | Renault India |
| MA-1316 | Unlocking Gen Z’s World: A Mobile-First Glow Up | Everyuth Naturals |
| MA-1317 | Indriya – AI-Powered Bridal Studio | Indriya – Aditya Birla Jewellery |
| MA-1323 | Educating Farmers- How Velum Prime Used Interactive Storytelling to Protect the Silent Heartbeat of Agriculture | Bayer crop science – Velum prime |
| MA-1326 | Scan the Ands | Volkswagen |
| MA-1330 | Screen to Surface Engine using FLAM for Hyundai VENUE Launch | Hyundai Motor India Limited |
| MA-1335 | Phulera Had an Election. India Had a Starring Role in It. | Amazon Prime Video |
| MA-1340 | From Clicks to Bricks: UltraTech’s AI-Powered Journey with India’s Home Builders | UltraTech Cement Limited |
|
14. Innovative Use of Commerce |
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| MA-1403 | Chai, Samosas & Streaming: Prime Video’s New Formula for Turning Carts into Content | Amazon Prime Video |
| MA-1405 | The Search for Srikant: How Amazon Prime Video Transformed Regular Grocery Shopping Into A Manhunt on Zepto | Amazon Prime Video |
| MA-1409 | Owning Valentine’s 2026: Redefining Category Leadership Through Platform Innovation | Cadbury Silk |
| MA-1411 | Title: Brothers Who Care: Turning Rakhi Gifting into a Moment of Meaning on Qcom | Cadbury Celebrations |
| MA-1413 | Breaking the Confusion, Bringing the Conversion with Kellogg’s Muesli 12in1 | Muesli |
| MA-1418 | When AI Fits, It Sticks: Embedding Meta AI Into Everyday Moments | Meta AI |
| MA-1421 | Philips OneBlade – The Off-Platform Conversion Play | Philips OneBlade |
| MA-1424 |  The Search-to-Sale Engine: How Zilo Turned Speed-Intent Fashion Queries into a Programmatic Commerce Machine | Zilo |
| MA-1426 | Fiama Stopped Buying Reach and Started Buying Baskets | Fiama JHM |
| MA-1428 | A Launch Of Many Firsts : X Force | Coca Cola |
| MA-1429 | Thums Up X Blink it : Taste the thunder in every over! | THUMS UP |
| MA-1440 | Mutually Funded | HDFC Mutual Fund |
|
15. Innovative Use of Gaming |
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| MA-1501 | Turning Suspicion Into Strategy: How ‘The Traitors’ Built Weekly Hype Through Gaming | Amazon Prime Video |
| MA-1507 | Ludo King x Ace Pro Ab Meri Baari – Game of Chance | TATA MOTORS ACE PRO |
| MA-1509 | Cream Mania – Run, Find and Jump | Grupo Bimbo |
| MA-1511 | Ultratech : Replacing Skip-Ability with Speak-Ability | UltraTech Cement Limited |
|
16. Innovative Use of Sponsorship |
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| MA-1601 | Indian Colours League: Birla Opus Rewrote the IPL Sponsorship Playbook | Birla Opus Paints |
| MA-1602 | Uber x SRH Hyderabaddies | Uber India |
| MA-1606 | Turning Entertainment into Everyday Habit: Not Just Chhoriyan Chali Gaon, Margo’s Ek Achi Aadat Did Too | Jyothy Labs |
| MA-1619 | ABG X KBC: Igniting Purpose, Inspiring a Nation | Aditya Birla Group(ABG) |
| MA-1620 | Not a Campaign. A New Operating System for Media. | Asian Paints |
| MA-1623 | KBC Golden Week with BHIM Payments App – A never before opportunity to reach the Hot Seat | BHIM – Bharat Ka Apna Payments App |
| MA-1625 | Haier X Bigg Boss – Beyond Sponsorship. Inside the Show. | HAIER |
| MA-1628 | How Canva Became the Engine Behind Every Winning Pitch | Canva |
| MA-1634 | 70th Hyundai Filmfare Awards | Hyundai Motor India Ltd |
| MA-1637 | When Attention Peaks, TIDE(s) Shifts | Tide Double Power |
| MA-1638 | ICC T20 World Cup x Hyundai as Premier Partnership | Hyundai Motor India Ltd |
| MA-1642 | From Sponsorship to Stardom: Nivea Soft UV’s Cultural Takeover in Maharashtra | Nivea Soft UV |
| MA-1648 | Oaksmith Owning Tollywood in AP & Telangana | Oaksmith Style Studio |
| MA-1653 | SOFY- Your Dreams, Your way | Sofy Antibacteria |
| MA-1654 | Hero Xtreme: KBC’s Strategic Sponsorship Masterstroke | Hero Xtreme |
| MA-1656 | Hero Destini: BB Jodi’s Strategic Sponsorship Choreography | Hero Destini |
| MA-1662 | Hero GlamourX: Lallantop’s Culturally Embedded Sponsorship | Hero GlamourX |
| MA-1663 | Baat Ghar Ki with 1.9bn Indians | UltraTech Cement |
|
17. Moment Marketing |
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| MA-1703 | Cadbury 5Star: Driving the ‘Do Nothing’ Proposition across the Digital Ecosystem | Cadbury 5Star |
| MA-1708 | Milkmaid Kheer Day Success Story | Milkmaid |
| MA-1709 | Maggi’s Moment Magic: Monsoon, Friendship & Mountain Memories | Maggi |
| MA-17101 | UltraTech Cement | Vote Karega Toh Mazboot Banega India | UltraTech Cement Limited |
| MA-17108 | Ladies and gentlemen you are still not ready for this : Spotify Dhurandhar The Revenge Music Launch | Spotify India |
| MA-1713 | The Hack That Wasn’t | Ardent Alcobev Dram Bell Whisky |
| MA-1715 | Orchestrating the Now – From Breaking News to the Final Over | Netflix |
| MA-1718 | 50 Years of Stardom – A Tribute by Berger Paints | Berger Paints India Limited |
| MA-1726 | Roff Rewriting the Rules of the Game: Turning Cricket into a Real-Time Brand Engine | Roff |
| MA-1736 | Swiggy Scenes Uncoop Yourself | Swiggy Scenes |
| MA-1738 | Philips Avent – Unplugged. Unapologetic. Unstoppable. | Philips Avent |
| MA-1739 | Jeep – The Trail of Faith | JEEP |
| MA-1740 | Transforming Smartphones into Personal Skin Labs | Lacto Sunscreen |
| MA-1747 | Uber x SRH Hyderabaddies | Uber India |
| MA-1749 | HOW AMUL MASTERED THE FANDOM TO CONVERSION GAME | GCMMF (AMUL) |
| MA-1753 | Dhurandhar | Jio Studios B62 Studios |
| MA-1754 | India had Hint on repeat, thanks to Amitabh Bachchan saying it 100 times! | HINT (Formerly Macho Hint) |
| MA-1756 | INDIA’S FIRST AI POWERED INTERACTIVE ANAMORPHIC | Tata Coffee |
| MA-1757 | The Missing Seat | Protinex |
| MA-1758 | India’s Cleanest City Deserves the Cleanest Floors | VIM FLOOR CLEANER |
| MA-1760 | The Barefoot Journey | Kansai Nerolac Paints Ltd |
| MA-1763 | Invest Like A Woman | HDFC Mutual Fund |
| MA-1766 | When Dharma Met Karma | HDFC MUTUAL FUND |
| MA-1776 | It’s a Big Deal | Xiaomi India Tech Pvt |
| MA-1779 | Million Litre SIP | HDFC Mutual Fund |
| MA-1785 | SwiggySixes Turns Cricket Fever into Food Cravings | Swiggy Foods |
| MA-1788 | Dabur Amla | Stories of Strength | Amla Hair Oil |
| MA-1792 | KFC Feastival: How KFC Captured the Post Navratra Craving Moment? | KFC |
| MA-1793 | Thums Up Thunderwheel-When Booking a Ride Became a Brand Moment | Thums Up |
|
18. SmallBudget, Big Impact |
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| MA-1814 | Shell X Motoverse | Shell Advance |
| MA-1816 | The Hack That Wasn’t | Ardent Alcobev Dram Bell Whisky |
| MA-1817 | Turning Cyber Fear into Curiosity: How Special Ops 2.0 Found Its Audience First (Hyderlocal Targeting) | JioHotstar |
| MA-1821 | Memoirs of Jameson: the non-serious guide to owing counterculture | Jameson Ginger Ale |
| MA-1825 | Small Budget, New Category: Scaling Helmet Cleaner Through Intent | Castrol Autocare |
| MA-1827 | Small Investments, Purposeful Outcomes | Castrol Autocare |
| MA-1828 | Right Place, Right Pain: How Saridon Won India’s Rail Rush | NEW SARIDON |
| MA-1830 | Eurogrip Creator Circuit | Eurogrip: TVS Srichakra Limited |
| MA-1832 | International Day of Sign Languages | Shell |
| MA-1835 | The 24-Lakh Lifeline: Engineering Gujarat’s Safety Corridor | Shriram Finance |
| MA-1836 | Bhog Elo Charpeye Der | Swiggy |
| MA-1837 | Swiggy Scenes Uncoop Yourself | Swiggy Scenes |
| MA-1838 | Instamart x Superyou: Pull-Up For Protein | INSTAMART |
| MA-1841 | Fueling the riders while they are hungry – RE X Zomato | Royal Enfield |
| MA-1843 | The Man Who Melted on Carter Road | Shaadi.com |
| MA-1847 | Precision Over Presence | Jaguar Land Rover |
| MA-1854 | The Living Hexagon | HSBC Bank India |
| MA-1858 | The Barefoot Journey | Kansai Nerolac Paints Ltd |
| MA-1863 | Helmets for Humanity | Wonder Cement Limited |
| MA-1869 | RS=RS: Hence proved | Royal Stag Packaged Drinking Water |
| MA-1873 | Hero GlamourX: Bihar’s Micro-Budget, Macro-Impact Blitz | Hero GlamourX |
| MA-1875 | Hero Splendor: TV9’s Low-Budget Impact Genesis | Hero Splendor |
| MA-1878 | Ultratech : Predicting Demand Before It Exists.
 | UltraTech Cement Limited |
|
19. Sports Marketing |
||
| MA-1911 | De Beers x IPL Real Diamonds of the Week | De Beers Group |
| MA-1917 | Roff Rewriting the Rules of the Game: Turning Cricket into a Real-Time Brand Engine | Roff |
| MA-1927 | ICC T20 World Cup x Hyundai as Premier Partnership | Hyundai Motor India Ltd |
| MA-1930 | HOW AMUL MASTERED THE FANDOM TO CONVERSION GAME | GCMMF (AMUL) |
| MA-1931 | Tata Capital: Real-Time Cricket Impact | Tata Capital |
| MA-1934 | 70 Brands Bought the IPL. Amul Protein Played In It. | Amul India |
| MA-1935 | Hyundai x ICC | Hyundai |
| MA-1936 | “Precision at Scale: Owning the ICC Men’s T20 World Cup 2026 Through Smart Match Selection” | Maruti Suzuki |
| MA-1937 | Crompton Fans: Precision Targeting at Peak Cricket Attention | Crompton |
| MA-1938 | Coke x FIFA Trophy Tour | Coca-Cola |
| MA-1939 | From Bottle to Boundary: How Thums Up Turned Every Pack into a Front-Row World Cup Experience | Thums Up |
|
20. Micro Marketing |
||
| MA-2007 | BADE IRAADON KI YATRA MEIN BADE IRAADON KI GHANTIYAAN | ULTRATECH CEMENT LTD. |
| MA-2015 | Molding Memories – Oreo’s Playfully Imperfect Modaks | Cadbury Oreo |
| MA-2017 | ‘Chatur’ Move: How Ather Infiltrated the Hearts and Households of Gujarat. | Ather Energy |
| MA-2019 | Pahado Wali and Baarish Wali Maggi | Maggi |
| MA-2020 | Winning Rural by Doing Nothing | Cadbury 5-star |
| MA-2027 | Dhara’s Localized Marketing Triumph with “Mur Pakhghor in Assam” | Dhara |
| MA-2029 | 112 Turning Vulnerable Routes into Safety Corridor | Shriram Finance |
| MA-2030 | Aasmaniyat – Engineering a Cosmic Media Surround for Mumbai & Hyderabad | Indriya Jewellery |
| MA-2031 | KHAOWAR TAAN-E, PUJOR FUN-E- Solving the Pujo Indulgence Case | Polycrol |
| MA-2035 | How Royal Enfield Reclaimed India’s Micro-Search Moments using programmatic play | Royal Enfield |
| MA-2036 | “Drive Nearby” – Volkswagen’s Hyperlocal Dealer Growth Engine | Volkswagen |
| MA-2038 | A Vernacular Victory lap | Royal Enfield |
| MA-2047 | Targeting the Right Coordinates | Jaguar Land Rover |
| MA-2048 | Self-Care in Chaos: Turning Bigg Boss into NIVEA’s Daily Ritual | Nivea Body Milk |
| MA-2050 | NIVEA Body Milk: Owning Navratri to Win Winter | Nivea Body Milk |
| MA-2052 | Micro Marketing: Precision-Targeting an Entire Governance Ecosystem | UltraTech Cement |
| MA-2057 | The Barefoot Journey | Kansai Nerolac Paints Ltd |
| MA-2061 | It’s a Big Deal | Xiaomi India Tech Pvt |
| MA-2063 | Million Litre SIP | HDFC Mutual Fund |
| MA-2066 | How Philips Turned Local Voices into Festive Sales Power | Philips Domestic Appliances |
| MA-2070 | Kab tak latke Rahogey | Naukri |
| MA-2075 | When Dharma Met Karma | HDFC MUTUAL FUND |
| MA-2080 | UltraTech Cement | Vote Karega Toh Mazboot Banega India | UltraTech Cement Limited |
| MA-2081 | UltraTech: Predicting Demand. Village by Village | UltraTech Cement Limited |
|
21. Innovation in media buying |
||
| MA-2106 | We turned the sun from a threat into a medium. This Zepto X Lakme collaboration used a precision-cut stencil to project a shadow ad onto the sand. By utilizing the very element consumers were seeking protection from, we created a contextual trigger that drove immediate relevance for Zepto’s 10-minute delivery promise. It’s OOH that doesn’t just sit in the environment—it lives in it. | Zepto X Lakme |
| MA-2107 | Chai, Samosas & Streaming: Prime Video’s New Formula for Turning Carts into Content | Amazon Prime Video |
| MA-2113 | IM Instawow – Inshorts brand center | SWIGGY INSTAMART |
| MA-2114 | Better Always – Prime time Media Innovation | Tata Motors Commercial Vehicles |
| MA-2115 | Škoda: Engineering Decisions with AI | Škoda AUTO India |
| MA-2116 | New Model of Brand Love – When Product Becomes Media | Bisleri |
| MA-2120 | The Living Hexagon | HSBC Bank India |
| MA-2122 | EcoMeter | Nivea India Pvt. Ltd. |
| MA-2123 | The Chant to Change | HDFC MUTUAL FUND |
|
22. Innovative Use of Integrated Media |
||
| MA-2208 | MMT – Travel Ka Muhurat Sale | MakeMyTrip |
| MA-2209 | India’s Most Wanted: How We Turned The Family Man’s New Season Into a Nationwide Manhunt | Amazon Prime Video |
| MA-2210 | WHEN ENVIRONMENT BLOCKS, OTRIVIN UNBLOCKS | OTRIVIN |
| MA-22100 | HP Dreams Unlocked- Turning India’s dreams into reality | Hewlett Packard India Ltd |
| MA-22103 | Replacing Cola with Water | Bisleri |
| MA-22114 | TTurning India’s Media Ecosystem into a Nation-Building Platform-Banega-Toh-Badhega-India | UltraTech Cement |
| MA-2212 | Reading Faces, Recommending Content: How AI Turned Emotions Into Entertainment Discovery | Amazon Prime Video |
| MA-22120 | The Resurrection of an Indian Icon | Tata Sierra |
| MA-22122 | Innovative Use of Integrated Media – Better Always | TATA MOTORS – BETTER ALWAYS |
| MA-22124 | DRIVE YOUR MATCH | BMW INDIA |
| MA-22126 | Beyond Platforms: ChatGPT Integrated Into Daily Lives | OpenAI – ChatGPT |
| MA-22127 | From Women’s Cricket’s to Everyday Relevance: ChatGPT Won the WPL Moment | OpenAI – ChatGPT |
| MA-22128 | Every SUV Launch Makes Noise for a Week. 7XO Designed One for Six Months. | MAHINDRA XUV 7XO |
| MA-22135 | Oaksmith Style Studio : Cultural Anchor, Cricket Scale, Digital Depth – An Integrated Premiumisation Strategy Built for AP & Telangana | Oaksmith Style Studio |
| MA-22137 | From Screen to Street to Store: How Bata’s Brighter Moments Campaign Earned Its Own Festive Moment | Bata |
| MA-22138 | India Still Can’t Share Kisses. So, Hershey’s Wrapped One in Foil. | Hersheys Kisses |
| MA-22139 | Barni Se Azadi | HDFC Mutual Fund |
| MA-2214 | Tata Salt Beats 2.0 – The Ad India Didn’t Just See. It Sang. | Tata Salt |
| MA-22140 | India’s Cleanest City Deserves the Cleanest Floors | VIM FLOOR CLEANER |
| MA-22141 | Head & Shoulders – Winning Where Men Are | Head & Shoulders |
| MA-22143 | Sheconomist | HDFC Mutual Fund |
| MA-22145 | Horlicks Chhoto Byomkesh | Horlicks |
| MA-22147 | Golden Roots: Integrated Reach, Hyperlocal Impact | Shriram Finance |
| MA-22150 | Designing Media for Attention, Not Just Reach | Snapchat |
| MA-22157 | Some Moments are Meant to be Tense. | LIC Housing Finance |
| MA-22161 | Fusion’s Integrated Journey to Upgrade Urban Shavers with a Integrated-Media Strategy | Gillette Fusion |
| MA-22163 | Turning India’s Commute into a Live Media Moment | Spotify India |
| MA-2219 | From Buzz to Box Office: How Avatar Became Inevitable | JioStar |
| MA-2220 | Order! Order! When a Lawyer Became Larger Than the Law-And Criminal Justice Became 2025’s Biggest Verdict. | JIOHOTSTAR |
| MA-2221 | Innovative use of Integrated Media – Dream Days – “A Dream is Never Too Far Away” | Mercedes-Benz |
| MA-2227 | Innovative use of Integrated Media – AMG GT 63 Launch. | Mercedes-Benz |
| MA-2236 | KitKat × Spotify: Turning Everyday Breaks into Discovery Moments | Kitkat |
| MA-2243 | Kingfisher x WPL 2026 – Good Times | Kingfisher packaged drinking water |
| MA-2245 | Rekindling India’s Emotional Bond with Food with Dhara, Ek Accha Tel | Dhara |
| MA-2249 | Day of the Dead | Don Julio |
| MA-2258 | Second Sunrises | Jos Alukkas |
| MA-2266 | Škoda Easy to Love: When Media Made You Fall in Love Again | Škoda AUTO India |
| MA-2267 | Audi – Festive Integration | Audi India |
| MA-2276 | WhatsApp: Making Encryption Felt, Not Explained | |
| MA-2278 | Royale Glitz-A Chromatic Cascade Across Every Screen | Asian Paints Royale Glitz |
| MA-2281 | Apollo Tyres- Har safar mein dum hai | Apollo Tyres |
| MA-2283 | Safar Ke Humsafar – Hum Karke Dikhate Hain | Adani Group |
| MA-2285 | Renault Kiger – Redefining the code of Compact SUV | Renault Kiger |
| MA-2286 | Renault Triber: Re-thinking the Family Car for Modern India | Renault Triber |
| MA-2288 | Samarth Season 2 | Hyundai Motor India Limited |
|
23. Cause Marketing |
||
| MA-2343 | Easiest Exam | Zydus Lifesciences |
| MA-2344 | The Hungerware Collection – Plates that serve Truth | INDIA GATE BASMATI RICE |
| MA-2349 | Namma Ride, Namma Pride | Namma Yatri |
| MA-2351 | Tanvi the Great | Tata Power |
| MA-2353 | Will of Change | Sunfeast Mom’s Magic |
| MA-2354 | Airtel The Safe Network | Airtel 5G Plus |
| MA-2355 | “From Screens to Streets: ABG’s Media-Led Mission for a Better Tomorrow” | Aditya Birla Group(ABG) |
| MA-2373 | Champions Ki Galliyon Mein | Tata Capital |
| MA-2374 | The Coolest Seva | Kansai Nerolac Paints Ltd |
| MA-2376 | EcoMeter | Nivea India Pvt. Ltd. |
| MA-2380 | Helmets for Humanity | Wonder Cement Limited |
|
24. Innovative Use of Data & Analytics |
||
| MA-2405 | OPTIX In Action – From Drop-Off to Growth Engine | Canara HSBC Life Insurance |
| MA-2409 | The Premium Placement Myth: Cracking the Code of the Digital Aisle | Tata Consumer Products Limited |
| MA-2410 | Listening to Intent: How Axis Max Life Turned Customer Conversations into Insurance Growth | Axis Max Life Insurance |
| MA-2412 | Amazon Audience 360 – The Data Spine: Analytics-Driven Precision Without 1P Data | Amazon.in |
| MA-2415 | Signal to Scale: Transforming Data into an AI-Led Growth Engine for D2C Revenue | Nespresso |
| MA-2423 | Reaching the Unreachable: How Data Rebuilt Truck Driver Marketing for Castrol CRB TURBOMAX | Castrol CRB TURBOMAX+ |
| MA-2427 | Past Insights Shaping Strategy to Drive SOS Growth | Asian Paints Royale Glitz |
| MA-2433 | SURF EXCEL MATIC EXPRESS | SURF EXCEL MATIC EXPRESS |
| MA-2435 | From Data to Desire: Turning Spicy Signals into Sprite Consumption | The Coca Cola Company |
| MA-2436 | KFC India: CLM, Retention & Loyalty | KFC India |
| MA-2441 | The Carbon Economy for Advertising | Nivea India Pvt. Ltd. |
| MA-2446 | Data-Led Regional Growth Engine for Kotak811 India | Kotak811 |
| MA-2449 | Ultratech : Predicting Demand Before It Exists.
 | UltraTech Cement Limited |
| MA-2452 | Data, Diapers, and Digital: How Pampers Revolutionized Baby Care Marketing | Pampers |
|
25. Innovative Use of Emerging Technology |
||
| MA-2513 | India’s First AI Personalized Portfolios for Trade Experts | Birla Opus Paints |
| MA-2515 | The Digital Demo: How AR Technology Reinvented the Product Trial | Everyuth Naturals |
| MA-2516 | Transforming Smartphones into Personal Skin Labs | Lacto Sunscreen |
| MA-2518 | Ads Data Hub X RE – The cleanroom story to save bucks | Royal Enfield |
| MA-2519 | When Toofan Hit the Streets | Thums Up |
| MA-2521 | My Mushak, My Wish – Pulse Ganesh Mahotsav 2025 | DS Group – Pass Pass Pulse |
| MA-2522 | Defender OCTA Black: Redefining CTV Through Pinnacle Intelligence | Jaguar Land Rover |
| MA-2523 | Powered by Rizz, Scaled by AI | Nivea Soft |
| MA-2527 | The Carbon Economy for Advertising | Nivea India Pvt. Ltd. |
| MA-2528 | Toh, Aaj Jaana Kahan Hai? | Marriott Bonvoy |
| MA-2533 | Closeup Creates A New Love Tune with Personalized AI Videos | Closeup |
| MA-2535 | The 100-Code Matrix: How Thums Up AI-Led Precision Turned Passive Rap Battle Viewers into Active Code-Hunters | Thums Up |
| MA-2536 | Empowering 1.9bn logon through 1.9bn UltraTech logos | UltraTech Cement |
|
26. Innovative Use of AI in Media Planning |
||
| MA-2607 | Best Balance of AI and Human Collaboration | Mondelez |
| MA-2612 | SPRITE: The Ultimate End of Day Chill | The Coca Cola Company |
| MA-2614 | Play the Wheel. Feel the Thunder – Thums Up Thunderwheel. | Thums Up |
| MA-2617 | Data. Decisions. Dominance. Powered by AI | Tata Motors |
| MA-2618 | Mahindra Thar – Reigniting Passion Through Contextual Intelligence | Mahindra Thar |
| MA-2625 | Ultratech : Finding India’s future Home Builder through AI | UltraTech Cement Limited |
|
27. Innovative Use of AI in Media Operations & Content |
||
| MA-2709 | The Creator Ops Stack: Al-Powered Media Operations at Scale | Axis Max Life Insurance |
| MA-2712 | Škoda: Engineering Decisions with AI | Škoda AUTO India |
| MA-2713 | PAAI2.0 – Turning Passive Discovery into Active Evaluation: Volkswagen Taigun’s AI-Led Journey | Volkswagen |
| MA-2714 | AI at the Wheel: Steering Precision for Defender Octa Black | Jaguar Land Rover |
| MA-2715 | Powered by Rizz, Scaled by AI | Nivea Soft |
| MA-2716 | Toh, Aaj Jaana Kahan Hai? | Marriott Bonvoy |
| MA-2718 | We Didn’t Add AI to the Team. We Built a Team That Couldn’t Exist Without It. | Amul India |
|
28. Innovative Use of Integrated Media |
||
| MA-2804 | From Invisible to Irresistible: The Rise of a New Category Leader | Schneider Electric |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017