EMVIES 2025 – Shortlist

01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene

Entry ID

Brand

Title

102 L’Oréal Paris Portfolio prioritization to grow Hair Care segment on Amazon
118 Everyuth Digital Mastery in Capturing Gen Z’s Achanak Moments
122 Moti Soap Moti Sabun: Parampara, Pratishtha, Anushasan
132 Close up Freshness Reloaded: Closeup’s Rural Revival with the Power of AAA
136 Dove Dove Mothermonials : Integrating Print, Digital & Technology to Empower a Mother’s Intuition

02. Best Media Strategy – Consumer Products – Beverages and drinks

Entry ID

Brand

Title

215 Ensure Cookie Gains: How Abbott Muscled Up Its First-Party Data Strategy to Generate 10,000+ Leads Monthly
222 Glucon-D Thakaan Gone, Energy On with Glucon-D
225 Coca-Cola Coke Studio – Your Stage Your Story
231 Thums Up Thums Up Utha, India India Macha
233 Horlicks Diabetes Plus Horlicks Diabetes Plus – Pioneering a Healthier Future
250 Starbucks Cutting chai ab Starbucks mein
257 Lipton Green Tea From Bitter to Better: Lipton’s Digital-Led Taste Revolution

03. Best Media Strategy – Consumer Products – Confectionary and food

Entry ID

Brand

Title

303 Cadbury Celebrations Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations
313 Cadbury 5Star Cadbury 5Star Presents – Do Nothing University
323 Cadbury Oreo Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years
324 Cadbury Dairy Milk Cadbury #ThankYouFirstCoach
326 5Star 5Star Erase Vday
328 Oreo Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation
347 Britannia Good Day Another Count of Smile to Celebrate Smile of Every Kind by Good Day
349 Britannia Bourbon Bourbon It : Where AI Meets Dessert Perfection!
358 Britannia Good Day Smiling with Purpose: Britannia Good Day’s Media-Driven Cleft Smile Campaign

04. Best Media Strategy – Consumer Products – Others

Entry ID

Brand

Title

414 Vim Turning Mundane into Magical: Vim’s AI and Music Campaign
416 Sunlight From Las Vegas to Kolkata: Sunlight’s Sphere Illuminates Durga Pujo
417 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering Moto-Racing Dreams of 220MN Bikers
421 Castrol CRB TURBOMAX Empowering India’s Drivers of Progress with Castrol’s School on Wheels

05. Best Media Strategy – Consumer Durables – Tech Products

Entry ID

Brand

Title

508 SPOTIFY Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story
513 Gemini India”Prompt karo, aage bado” with Gemini

06. Best Media Strategy – Consumer Durables-Other Products

Entry ID

Brand

Title

604 UltraTech Cement Limited Building a Nation’s Trust-The Strategic Power of “Mauka Ek”
606 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts
609 UltraTech Cement Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose, Empowering Grassroot Aspirations
611 UltraTech Cement Limited Banega Toh Badhega India: Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress
620 IKEA IKEA Sleep, Reimagined

07. Best Media Strategy – Services

Entry ID

Brand

Title

710 HSBC India HSBC x Swiggy IPL 2024: Transforming In-App Engagement with Cricket Gamification
722 Dream11 Team Se Bada Kuch Nahi
724 Axis Max Life Insurance The Future of Insurance Marketing: Innovative E-Commerce Strategies
726 Netflix India The Kapil Sharma Show: Laughter Journey Redefined from TV to OTT
732 Angel One ANGEL ONE SUPERAPP LAUNCH – Investments Made DIY!
735 LUFTHANSA Media Meets Mastery: Lufthansa’s Strategic Flight
737 Meta WhatsApp: Privacy Unlocked and Conversations secured!
748 Airtel 5G Plus Airtel’s Mission: No More SPAM!
753 National Payments Corporation Of India RuPay’s SuperBowl moment in IPL
754 Gemini India”Prompt karo, aage bado” with Gemini

08. Best Media Strategy – Media

Entry ID

Brand

Title

807 JioCinema One nation, One stream – JioCinema IPL 2024 story
809 Netflix India Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat
811 Titan Tanishq Tanishq: Elevating Everyday Luxury with a Strategic Media Approach
814 Netflix India The Kapil Sharma Show: Laughter Journey Redefined from TV to OTT
821 Netflix From Clicks to Connections: Kho Gaye Hum Kahan
829 Meta WhatsApp: Privacy Unlocked and Conversations secured!
830 Meta Meta Protects: Prioritizing Youth Wellbeing in the Digital Age!

09. Best Digital Strategy

Entry ID

Brand

Title

910 Sensodyne #BeSensitiveToOralHealth #TakeTheFirstStep
911 Cadbury Celebrations Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations
913 Cadbury Silk Cadbury Silk – Story of Us
916 Cadbury 5Star Cadbury 5Star Presents – Do Nothing University
919 Kitkat When Kitkat and Netflix delivered the ultimate breaks!
924 Cadbury Oreo Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years
925 Cadbury Dairy Milk Cadbury #ThankYouFirstCoach
930 Oreo Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation
932 Cadbury Gems Cadbury Gems – My Masti My Music
953 Kellogg’s 12in1 Muesli Kellogg’s 12in1 Muesli – ‘Flip the Funnel
957 Gillette Gillette Makes a Razor-Sharp Pitch to the Modern Man leading to a 40% business growth
959 Viacom 18 Motion Pictures #BEAFIGHTER
964 Netflix Case Closed: The Genius Digital Moves Behind ‘Murder Mubarak
966 SPOTIFY Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story
967 SPOTIFY Hooked on Personalization: How Spotify Reignited Engagement and Hit All the Right Notes
969 Airtel India From Prepaid To Premium: Airtel’s Strategy To Expand Postpaid With Targeted Digital Campaigns
973 Netflix From Clicks to Connections: Kho Gaye Hum Kahan
975 Bisleri Replacing Cola with Water
985 Coca-Cola Coke Studio – Your Stage Your Story
992 Thums Up Thums Up Utha, India India Macha
993 Limca Travel With Limca
9102 WhatsApp WhatsApp Changes Public Perception, privately!
9110 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts
9116 Facebook Passive to Powerful: Reconnecting with Facebook
9119 Disney Studios Deadpool & Wolverine: Bye Bye to Conventional, Digital Excellence Wins
9125 Vim Turning Mundane into Magical: Vim’s AI and Music Campaign
9135 ICICI Prudential Mutual Funds Decoding the Scoreboard of Success-Multi-Asset Allocation Fund
9142 UltraTech Cement Limited Building Irreversible Foundations for Home Builders-Ghar Ek Mauka Ek 2.0
9148 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering Moto-Racing Dreams of 220MN Bikers
9156 Dove Dove Mothermonials: A Mother’s Intuition, Powered by Technology
9162 UltraTech Cement Limited Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress
9181 Britannia 50-50 Golmaal Golmaal 2.0: Bringing Ravi Shastri to Your Living Room

10. Best Media Innovation : Television

Entry ID

Brand

Title

1006 Saffola Heart Health on Prime Time: A First-of-Its-Kind Disruption in Television Storytelling for Wellness
1009 Raymond-Ethnix Redefining Traditional Wear With Ethnix by Raymond
1010 TVS Raider Breaking Barriers- TVS Raider Bike Reporter
1015 Garnier Hair Color The Glamorous Make-over of Gokuldham Society
1018 Birla Opus Paints How Birla Opus Hacked the Live Content on TV!
1036 Amazon From Questions to Clicks: Amazon & KBC Redefining TV Impact
1045 Coca-Cola Coke Studio – Your Stage Your Story
1050 Rin Liquid Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes
1057 Glow & Lovely Glow & Lovely: Igniting Careers During the Cricket World Cup

11.Best Media Innovation : Print – Dailies & Magazines

Entry ID

Brand

Title

1101 Joyalukkas Joyalukkas Pongal Print Campaign
1102 Swiggy Instamart Swiggy Instamart Mango Innovation
1111 Saffola World Health Day Conundrum: When bhajiyas became the real front-page news
1113 Netflix India Peeling Back Nostalgia : The Archies Revives Print Media with a Fresh Twist
1115 TATA AIG Health Insurance Expect the Expected with TATA AIG Health Insurance
1127 Britannia Nutrichoice The Unbranded ’30sec’ Print Ad
1132 Dove Dove Mothermonials

12.Best Media Innovation : Out of Home & Ambient Media & Cinema

Entry ID

Brand

Title

1205 Aditya Birla Capital India, Ab Hadh Karde
1210 Caltex Lubricants Caltex Launch Campaign – Caltex Yaani Commitment
1212 Cello KEEPING IT COOL, EVEN FOR THE BIRDS
1215 Pulse Candy Pulse Ek Avatar Anek
1222 Cadbury Fuse Bhookh Sticker
1228 Gillette Play With The Stars: Gillette’s razor-sharp pitch for Cricket Lovers
1235 Pringles Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles
1239 Bisleri New Model of Brand Love – When Product Becomes Media
1255 Vadilal Vadilal stitching India with 15,000 Wrappers
1257 Thums Up Toofani Tour
1263 Amazon Prime Video Murder is Murder: Bold art installations confront the stark reality of elephant poaching – Poacher
1269 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts
1287 Hindustan Unilever First ever 100% recyclable Bus Shelter in the world

13. Best Media Innovation-Audio

Entry ID

Brand

Title

1314 Tata Salt Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy
1320 Coca-Cola Coke Studio – Your Stage Your Story
1322 Sprite Bubbles of Laughter
1328 UltraTech Cement Limited Voices of Progress: UltraTech ‘s Nation-Building Story powered by innovation
1330 International Cricket Council (ICC) ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh
1334 Britannia Milk Bikis When Papa takes on Baba wielding an AI-Powered Disruption in Rural India
1339 Lakme Lakme’s ASMR Magic on Spotify

14. Best Media Innovation : Digital-Performance

Entry ID

Brand

Title

1401 Asian Paints Asian Paints’ Beautiful Homes achieves 3X growth in Monthly Organic Revenue
1412 Cadbury Oreo Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years
1416 BOURNVITA BOURNVITA Right Science
1418 Blue Star Blue Star Air Conditioner – 1.2 Ton becomes #1 on Amazon
1422 Kellogg’s 12in1 Muesli Kellogg’s 12in1 Muesli – ‘Flip the Funnel
1427 Castrol EDGE and Magnatec Shifting Gears Online: Castrol’s Strategy to Drive eCommerce Growth
1434 Surf Matic Liquid An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS
1437 Starbucks From Clicks to Cups
1444 Kellogg’s Chocolate Muesli When a legacy brand behaved like a start-up for a “TASTY” Sweet Success
1453 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts

15. Best Media Innovation: Digital-Social Media

Entry ID

Brand

Title

1507 Cadbury Celebrations Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations
1527 Viacom 18 Motion Pictures #BEAFIGHTER
1531 Netflix How a WhatsApp Chatbot Cracked ‘Murder Mubarak’ on Netflix?
1542 Netflix Killer Soup Cooked Up a Viral Banter with a Dash of Moment Marketing
1545 Coca-Cola Coke Studio – Your Stage Your Story
1548 Amazon Prime Video Slaying Social: Redefining Media Innovation with Call Me Bae
1549 Seagram’s Royal Stag packaged Drinking Water Boombox 2.0: Creating a custom Sonic Experience for Generation large
1555 Thums Up Voice of Belief
1568 Castrol EDGE Using social media to keep SRK off social media!
1574 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers
1575 VIM Vim: Rhythm in the Routine
1579 Lifebuoy Lifebuoy Maa’s Message
1580 UltraTech Banega Toh Badhega India – Influencers of Progress
1581 Thums Up Kaunsi Biryani Sabse Toofani
1587 Pond’s Pond’s Hydra Light Blurs Reality to Deliver Molecular Impact
1589 Lakme Lakme goes ‘Glitter & Glam’ with Ankush! 
15109 Clinic Plus Clinic Plus Shifts Cultural Norms, One Story at a Time
15110 Dove Men Dove Men Scores Big with Bengaluru FC

16. Best Media Innovation: Digital-Display

Entry ID

Brand

Title

1606 Cadbury Silk Cadbury Silk – Story of Us
1607 Cadbury Celebrations Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations
1614 Cadbury Oreo Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years
1618 MTV Beyond the Swipe: Where Dating Meets the Supernatural
1619 Oreo Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation
1620 Cadbury Dairy Milk Cadbury #ThankYouFirstCoach
1621 L’Oréal Professionnel L’Oréal iNOA’s AR-Powered Digital Display for Seamless Consumer Journeys
1626 Ensure Cookie-Led Revolution: The Display Innovation That Sparked 10,000 Monthly Leads
1629 Netflix How a Whatsapp chatbot cracked a murder case
1644 Meta WhatsApp Changes Public Perception, privately!
1648 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts
1658 Lipton Making fitness a Habit with Lipton Green Tea
1660 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts

17. Best Media Innovation: Digital-Video

Entry ID

Brand

Title

1711 Cadbury 5Star Cadbury 5Star Presents – Do Nothing University
1715 5Star 5Star Erase Vday
1721 Cadbury Dairy Milk Cadbury #ThankYouFirstCoach
1730 Kellogg’s 12in1 Muesli Kellogg’s 12in1 Muesli – ‘Flip the Funnel
1746 Thums Up Thums Up Utha, India India Macha
1752 Castrol EDGE The Time SRK Disappeared!
1758 Lufthansa Milan Beyond the Map: #LufthansaMilanInsider
1762 UltraTech Banega Toh Badhega India – Rallying 1 Billion Digital Indians!
1763 Airtel Xstream Fiber AXF’s The Great Promo Heist
1765 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers
1767 Castrol CRB TURBOMAX Empowering India’s Drivers of Progress with Castrol’s School on Wheels
1770 Vim Vim: Rhythm in the Routine 
1783 Moti Moti Din Din Diwali: Making Traditions Trend
1785 Hellmann’s As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise
1788 Britannia Croissant Croissant, Made Easy: How Britannia Turned Pronunciation into Play
1797 Britannia Bourbon Your Favorite Dessert Recipes-‘Bourbon-AI-zed’
1799 Kellogg’s Multigrain Chocos Ab Mummy Ka Bhi Solid Dost Kellogg’s ‘Multigrain Chocos’
17100 Lifebuoy Lifebuoy Maa’s Message

18. Best Media Innovation: Digital-Voice

Entry ID

Brand

Title

1805 Thums Up Voice of Belief
1811 International Cricket Council (ICC) ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh
1815 Britannia Milk Bikis When Papa takes on Baba wielding an AI-Powered Disruption in Rural India

19. Best Media Innovation: Use of E-Com Market Places

Entry ID

Brand

Title

1915 Jockey Bridging the Gap: Jockey’s Bold Push into the Plus-Size Bra Market
1919 Continental Coffee Continental Coffee- Brewing Connections, Across Every Corner of India
1925 Blue Star Blue Star Air Conditioner – 1.2 Ton becomes #1 on Amazon
1927 Kellogg’s 12in1 Muesli Kellogg’s 12in1 Muesli – ‘Flip the Funnel
1930 Cadburys Dairy Milk Silk A Sweet Revolution in Indulgence
1932 Chocobakes Cakes Cadbury Chocobakes Cakes-Are you related to Santa?
1942 Bru Cold Coffee Bru Cold Coffee Forms Strategic Partnership with QComs
1943 Bru Google x Blinkit’s Retail Media Network solution helps Bru Gold Freeze Dried Coffee increase purchases by 17%
1946 Surf Matic Liquid An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS
1950 Mondelez India Usain-ing the Game: Lightning Strikes in Quick Commerce!
1952 Dove – (Hindustan Unilever) Growing Dove Market Share by 45% with Media Optimisation
1956 Britannia Innovating Snacking: Britannia’s Path to Dominance in India’s Croissant Market
1961 Kellogg’s Chocolate Muesli When a legacy brand behaved like a start-up for a “TASTY” Sweet Success

20. Best Media Innovation: Use of Connected TVs

Entry ID

Brand

Title

2005 Colgate Indian Sweets League
2017 L’Oréal Paris All Eyes on CTV – L’Oréal Paris Glycolic Bright Eye Serum
2019 Castrol EDGE The Time SRK Disappeared!
2023 WhatsApp WhatsApp Changes Public Perception, privately!
2027 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers
2028 UltraTech Cement Limited From Homes to Nation: How UltraTech Cement Pioneered Media Innovation on Connected TVs

21.Best Media Innovation: Best Use of Emerging Technology for a Media Solution

Entry ID

Brand

Title

2105 Mother Dairy Mother Dairy increases booth footfalls using a hyper-local strategy
2117 Cadbury Gems Cadbury Gems – My Masti My Music
2119 P&G Shiksha How P&G Shiksha leveraged Tech to turn ridicule to advocacy with #StandUpForTheLearningGap
2123 Netflix AI at the Scene: Netflix’s Groundbreaking Blend of Tech and Thriller
2132 Thums Up Thums Up Utha, India India Macha
2133 SPRITE Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh!
2135 Britannia Britannia Amplifies Brand Recall with Iconic ‘Ting Ting Ti-Ding’ on Zepto
2138 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts
2142 Britannia 50-50 Golmaal Britannia Golmaal: T20 Coach with an AR+AI Twist
2151 International Cricket Council (ICC) ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh
2177 Domex Dual Screen Reality drives dividend for Domex
2178 Hindustan Unilever First ever 100% recyclable Bus Shelter in the world

22. Best Media Innovation: Best Use of AI for a Media Solution

Entry ID

Brand

Title

2206 Cadbury Celebrations Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations
2208 Cadbury Silk Cadbury Silk – Story of Us
2209 BOURNVITA Bournvita #DForDreams
2211 Pulse Candy Meri Bhakti Mere Bappa
2221 Seagram’s Royal Stag Package Drinking Water Royal Stag: Billion Films for a Billion Fans
2229 Amazon Prime Video Gen AI, interactive storytelling, and gangland drama equals success for Mirzapur
2230 Thums Up Voice of Belief
2236 Britannia Bourbon Your Favorite Dessert Recipes-‘Bourbon-AI-zed’
2242 Sunsilk Sunsilk Shine Stars unleashing the Fame Monster

23.Best Media Innovation: Best Use of Influencer Marketing for a brand

Entry ID

Brand

Title

2304 Cadbury Silk Cadbury Silk – Story of Us
2306 Cadbury Celebrations Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations
2310 Cadbury 5Star Cadbury 5Star Presents – Do Nothing University
2313 BOURNVITA Bournvita #DForDreams
2314 Lufthansa Milan Beyond the Map: #LufthansaMilanInsider
2315 5Star 5Star Erase Vday
2316 Asian Paints Corporate Pragati Ke Rang: Reaching Hearts, Not Just Homes
2322 Cadbury Dairy Milk Cadbury #ThankYouFirstCoach
2323 Sun Pharma Corporate #SecondBirthDate: Celebrating the Heroes Who Gift Second Chances
2329 Cadbury Fuse Bhookh Sticker
2343 Spotify The Pause Initiative
2347 Seagram’s Royal Stag Package Drinking Water Royal Stag: Billion Films for a Billion Fans
2364 Lipton Green Tea Bitter Begone: Lipton Green Tea’s Flavor Journey
2368 Magnum Magnum, the LFW Showstopper, without walking a Runway
2372 Coca-Cola Coke Studio – Your Stage Your Story
2380 Limca Yo Yo Challenge
2384 Schweppes Schweppes – Born Social
2391 Star Corporate Words of Pride: The right words to make everyone feel included !
2392 Castrol EDGE Making India’s OG influencer, SRK, vanish!
2393 Castrol MAGNATEC How a branded cushion became the third passenger in India’s most coveted car journeys!
23100 Aditya Birla Group Historic for KBC, Futuristic for India!
23103 Castrol CRB Turbomax Empowering India’s Drivers of Progress with Castrol’s School on Wheels
23105 Lakme Lakme: Rekindling Premium Love with Influencer Magic
23106 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers
23109 Jimny MS Experience Jimny Rock and Road
23110 Maruti Suzuki Youtube Fan Fest Influencer Marketing
23127 Hellmann’s As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise

24.Best Media Innovation: Events / Experiential Marketing

Entry ID

Brand

Title

2403 Gatorade Gatorade Turf Finder
2411 LG MoodUP Refrigerator And the Show-Stopper is…
2423 Cadbury Dairy Milk Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage
2436 Maybelline New York A Twist of Retro with”The Archies”
2438 Ujala Supreme The Wristbands of Suraksha-Pilgrimage me Safety se ‘No Samjhauta’
2439 Pringles Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles
2444 L’Oréal Paris L’Oréal Paris –”You’re Worth It!”
2449 Magnum Magnum, the LFW Showstopper, without walking a Runway
2451 MTR Foods MTR Karunadu Swada
2454 Matrix Empowering Hairdressers: From Salons to Social Media Stars with Matrix Hair Transformers 3.0
2466 Thums Up Toofani Tour
2468 Centuary Mattress Sound Sleep Symphony: Crafting Tranquil Sleep Experiences-Centuary Mattress
2471 Jameson Ginger Ale Memoirs of Jameson: the non-serious guide to owing counterculture
2473 SPRITE Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh!
2478 Sunlight From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo
2482 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers
24100 Hindustan Unilever First ever 100% recyclable Bus Shelter in the world

25. Best Media Innovation: Direct Marketing

Entry ID

Brand

Title

2506 Castrol Auto Service Castrol Auto Service: Empowering Garages, Unlocking Growth
2507 Lipton Making fitness a Habit with Lipton Green Tea
2509 Castrol CRB Turbomax Empowering India’s Drivers of Progress with Castrol’s School on Wheels
2511 Lifebuoy Lifebuoy Maa’s Message

26. Best Media Innovation: Branded Content that leverages EXISTING CONTENT across any media

Entry ID

Brand

Title

2601 MakeMyTrip Stay at the latest addition to MMT Homestays-Bigg Boss
2604 Maybelline New York A Twist of Retro with”The Archies”
2609 Birla Opus Paints Birla Opus Ke Rang, Har Kahani Ke Sang”
2614 Royal Enfield Fighter Movie
2615 Royal Enfield Dhak Dhak
2616 Garnier Men Gaming dominance through BGMS
2620 Future Generali Reshaping Insurance: Empowering Women with #Don’tBePlus1 Content: Future Generali

27. Best Media Innovation: Branded Content focused on CREATING ORIGINAL CONTENT across any media

Entry ID

Brand

Title

2702 Narayana Health InsidER-Inspired by True Stories!
2703 Apollo Tyres Endumaxx- Bharat Ka Safar
2704 Cadbury Dairy Milk Cadbury Dairy Milk #SitTogether
2708 BOURNVITA Bournvita #DForDreams
2710 Asian Paints Neo Bharat Pragati Ke Rang: Reaching Hearts, Not Just Homes
2711 Cadbury Dairy Milk Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage
2712 5Star 5Star Erase Vday
2714 Cadbury Dairy Milk Cadbury #ThankYouFirstCoach
2718 Cadbury Gems Cadbury Gems – My Masti My Music
2719 Fevicreate Creativity Leads to Innovation at Fevicreate Idea Labs
2725 Coca-Cola Coke Studio – Your Stage Your Story
2730 Castrol MAGNATEC How a branded cushion became the third passenger in India’s most coveted car journeys!
2755 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

28.Best Media Innovation: Rural Activation

Entry ID

Brand

Title

2808 UltraTech Cement The Power of People-An Activation That Moved Rural India
2810 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building experts
2812 Castrol CRB Turbomax Empowering India’s Drivers of Progress with Castrol’s School on Wheels

29.Best Media Innovation: Sponsorships

Entry ID

Brand

Title

2914 Asian Paints – Royale Glitz Royale Glitz – Painting the Spotlight on Luxury
2919 Cadbury Celebrations Empowering Festive Bonds: Cadbury Celebrations and KBC Together
2920 Cadbury Fuse Bhookh Sticker
2931 GCMMF (Amul) HOW AMUL CRACKED THE IPL CODE
2934 Gowardhan Ghee Gowardhan Ghee got consumers to celebrate ‘Safalta’ ke saath ‘Swaad’ aur ‘Sehat’ ka Gauravshali bhandar on KBC
2938 Birla Opus Paints Cracking the Code: A Masterstroke in T20 WC Sponsorship
2950 National Payments Corporation Of India RuPay’s Game-Changing Wristband Wizardry
2960 Castrol MAGNATEC How a branded cushion became the third passenger in India’s most coveted car journeys!
2963 Domex Dual Screen Reality drives dividend for Domex
2970 Aditya Birla Group TURNING EVERY FOUR INTO A FORCE FOR GOOD!
2977 Castrol CRB Turbomax Empowering India’s Drivers of Progress with Castrol’s School on Wheels
2980 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers
2981 Amazon From Questions to Clicks: Amazon & KBC Redefining TV Sponsorships
2990 UltraTech Cement Demystifying Home Building – Aasaan Bhasha Mein
2992 UltraTech Banega Toh Badhega India: Shaping the National Narrative into a Movement
29105 Lifebuoy Lifebuoy Maa’s Message

30. Best Media Innovation: Moment Marketing

Entry ID

Brand

Title

3003 Lays No Lays No Game
3005 Cadbury Silk Cadbury Silk – Story of Us
3009 Cello KEEPING IT COOL, EVEN FOR THE BIRDS
3012 Oreo Oreo History In The Baking
3013 5Star 5Star Erase Vday
3017 Oreo Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation
3018 Sun Pharma Corporate #SecondBirthDate: Turning Doctors’ Day into a National Moment of Gratitude
3025 Netflix Giggles Galore: Netflix’s Epic Adventure in Memeland
3027 KitKat KIT TO KAT – VALENTINE’S DAY CAMPAIGN
3028 Chocobakes Cakes Cadbury Chocobakes Cakes-Are you related to Santa?
3031 Netflix India Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat
3035 Colgate Indian Sweets League
3037 Seagram’s Imperial Blue Packaged Drinking Water Imperial Blue ambushes Cricket with a Bouncing Proposal
3052 Britannia Celebrating India’s World Cup Victory with Jim jam Pops Limited edition Go India Pack
3054 SPRITE Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh!
3056 Aditya Birla Group A LAUNCH FOR GOOD!
3063 Britannia 50-50 Golmaal Britannia 5050 Golmaal: T20 World Cup Coach with an AR+AI Twist
3066 Britannia Good Day Britannia Good Day: Normalizing Cleft Smiles on World Smile’s Day
3084 Clinic Plus Clinic Plus Redefines Daughter’s Day by Challenging Traditions and Celebrating Progress

31. Best Media Innovation: Use of Local Language/ Regional Media – Television

Entry ID

Brand

Title

3102 Cadbury Dairy Milk Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage
3106 Dream11 India’s New Local Language
3115 Rin Liquid BROADCASTING RIN LIQUID ACROSS TOP REGIONAL CHANNELS
3120 Castrol CRB Turbomax Empowering India’s Drivers of Progress with Castrol’s School on Wheels
3125 Dove Men Dove Men Scores Big with Bengaluru FC

32. Best Media Innovation: Use of Local Language/ Regional Media – Print

Entry ID

Brand

Title

3203 Sunlight From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo

33. Best Media Innovation: Use of Local Language/ Regional Media – Radio

Entry ID

Brand

Title

3304 SPRITE Bubbles of Laughter

34. Best Media Innovation: Use of Local Language/ Regional Media – Digital

Entry ID

Brand

Title

3404 Cadbury Dairy Milk Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage
3413 Coca-Cola Coke Studio – Your Stage Your Story
3414 Sprite Bubbles of Laughter
3417 Castrol CRB Turbomax Empowering India’s Drivers of Progress with Castrol’s School on Wheels
3420 Lifebuoy Lifebuoy Maa’s Message

35. Best Media Innovation: Use of Local Language/ Regional Media – Cinema

Entry ID

Brand

Title

3501 Oreo Oreo Pongal B&W Packs

36. Best Media Innovation – Sports Marketing using Cricket

Entry ID

Brand

Title

3606 Cadbury Dairy Milk Cadbury Dairy Milk #SitTogether
3607 BOURNVITA Bournvita #DForDreams
3610 Cadbury Dairy Milk Cadbury #ThankYouFirstCoach
3616 Dream11 Team Se Bada Kuch Nahi
3617 Seagram’s Royal Stag Package Drinking Water Royal Stag: Billion Films for a Billion Fans
3620 Seagram’s Imperial Blue Packaged Drinking Water Imperial Blue ambushes Cricket with a Bouncing Proposal
3624 Birla Opus Paints “Breaking Boundaries: A Masterstroke in T20 World Cup
3629 National Payments Corporation Of India RuPay’s Game-Changing Wristband Wizardry
3631 Thums Up Thums Up Utha, India India Macha
3639 SPRITE Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh!

37. Best Media Innovation – Sports Marketing using Non-Cricket

Entry ID

Brand

Title

3701 Gatorade Gatorade Turf Finder
3708 JSW IP Holdings Pvt Ltd JSW X Olympics #Rukna Nahi Hai
3713 Castrol POWER1 India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers

38.Best Media Research / Analytics using proprietary data

Entry ID

Brand

Title

3806 Mahindra & Mahindra Horizon – An AI-powered, end-to-end platform that integrates insights, strategy, and execution to redefine campaign planning and activation.
3810 Spotify Milkha’s Winning Run: Insights that propelled Spotify to the finish line
3813 Hindustan Unilever First Party Data Audience Prioritisation Model

39.Best Media Research / Analytics using existing data

Entry ID

Brand

Title

3904 Chocobakes Cakes Cadbury Chocobakes Cakes-Are you related to Santa?
3909 Spotify Milkha’s Winning Run: Insights that propelled Spotify to the finish line
3915 UltraTech Cement Limited RailWiFi – Building Connections Where It Matters Most
3917 Airtel Xstream Fiber Quantifying Success for Media Excellence: Airtel EmQuiSync
3920 UltraTech Cement Limited Baat Ghar Ki AdGPT: How UltraTech Cement Transformed into a Home-Building Ally

40.Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology

Entry ID

Brand

Title

4008 Pampers Premium Care Data, Diapers, and Digital: How Pampers Scripted the Baby-Care Playbook
4009 Mondelez Zero Party Data for Commerce
4011 True Balance Unlocking Growth: True Balance’s Journey to Smarter Loan Approvals
4016 SPOTIFY Beyond the Playlist: Revolutionizing Spotify Premium with First-Party Data
4018 Hero MotoCorp Driving Hero’s Festive Campaign Success: Leveraging Data Clean Rooms to Achieve a 60x ROI in Offline Sales through Enhanced Branding Impact
4021 Hindustan Unilever First Party Data Audience Prioritisation Model
4038 UltraTech Cement Limited UltraTech Leverages the Indian General Elections’24 to Cement Democracy: ‘Vote Karega Toh Mazboot Banega India’

41. Best Integrated Campaign: Consumer Products – Cosmetics, toiletries, personal hygiene

Entry ID

Brand

Title

4104 L’Oréal Professionnel India’s only hairstyling reality series – Indian Hairdressing Awards
4105 Maybelline New York A Twist of Retro with”The Archies”
4115 Close up Freshness Reloaded: Closeup’s Rural Revival with the Power of AAA
4118 VIM Vim: Rhythm in the Routine

42. Best Integrated Campaign: Consumer Products – Beverages and drinks

Entry ID

Brand

Title

4204 Bisleri Replacing Cola with Water
4213 Thums Up Thums Up Utha, India India Macha
4215 SPRITE Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh!

43. Best Integrated Campaign: Consumer Products – Confectionary and food

Entry ID

Brand

Title

4302 Cadbury Celebrations Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations
4305 Cadbury Celebrations This Ad is My Store
4310 Kitkat When GenZs took a breaking love break with “Kit” and “Kat”
4322 Kellogg’s 12in1 Muesli Kellogg’s 12in1 Muesli – ‘Flip the Funnel
4323 Saffola AI at Heart: Transforming Preventive Care Through Smart Media Solutions
4324 Pringles Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles
4329 Kellogg’s Chocolate Muesli When a legacy brand behaved like a start-up for a “TASTY” Sweet Success
4330 Britannia Milk Bikis Milk Bikis Celebrated TN Day by Embracing Hyperlocal Cultural Nuances
4331 Britannia 50-50 Britannia 50-50 puts fans in the Umpire’s seat

44.Best Integrated Campaign: Consumer Products – Others

Entry ID

Brand

Title

4402 Sensodyne Putting the ‘Pro’ in Proactive Oral Care and Dental Access with Integrated Media on World Oral Health Day #BeSensitiveToOralHealth #Take the First Step
4406 Rivaah by Tanishq Redefining the Narrative: Rivaah’s Approach to Elevating Brand Value
4407 Ariel Ariel ‘Home Teams #ShareTheLoad’
4412 Sunlight From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo

45.Best Integrated Campaign – Consumer Durables – Tech Products

Entry ID

Brand

Title

4503 Dream11 Team Se Bada Kuch Nahi
4508 Gemini India”Prompt karo, aage bado” with Gemini

46.Best Integrated Campaign – Consumer Durables-Other Products

Entry ID

Brand

Title

4601 Birla Opus Paints A Magnum Opus Launch!
4606 UltraTech Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts
4607 UltraTech Cement Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose, Empowering Grassroot Aspirations
4612 UltraTech Cement Limited Brick by Brick: UltraTech’s Empowering Guide to the Home Building Journey-Baat Ghar Ki 3.0

47.Best Integrated Campaign: Services (

Entry ID

Brand

Title

4705 Asian Paints – Royale Glitz Royale Glitz: Where Opulence Meets Strategic Brilliance
4719 LUFTHANSA YES to the World: Integrated, Immersive, In-depth Experiences
4720 Future Generali Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali
4721 Meta WhatsApp: Privacy Unlocked and Conversations secured!
4724 Indriya Jewellery Introducing Indriya Jewellery: A Landmark Launch by the Aditya Birla Group
4729 Aditya Birla Group Transforming Narratives: How ABG Became a True Force for Good
4736 ICC Men’s Cricket World Cup India 2023 It Takes One Day-To Make It Memorable

48.Best Integrated Campaign: Media

Entry ID

Brand

Title

4807 Gillette Gillette Makes a Razor-Sharp Pitch to the Modern Man leading to a 40% business growth
4809 Netflix India Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat
4833 Britannia Good Day Another Count of Smile to Celebrate Smile of Every Kind by Good Day
4834 Amazon Prime Video THE MISSING ELEPHANTS: AMAZON PRIME VIDEO’S INTEGRATED CALL FOR CONSERVATION
4835 Star Sports Star Sports Reigns Supreme with 500M+ IPL Viewers

49. EMVIE for Diversity Equality & Inclusion (DE&I)

Entry ID

Brand

Title

4905 Chhanv Foundation EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION
4909 P&G Shiksha P&G Shiksha #StandUpForTheLearningGap – A thumb stopping initiative to bridge the learning gap leading to a 7x increase in positive sentiment
4910 Mia by Tanishq Dekhna Hai Toh Khel Dekho: Amplifying Talent, Celebrating Equality
4912 Dream11 India’s New Local Language
4919 Star India Words of Pride: The right words to make everyone feel included !

50.Best Ongoing Media Campaign

Entry ID

Brand

Title

5018 Ariel Ariel ‘Home Teams #ShareTheLoad’
5019 Coca-Cola Coke Studio – Your Stage Your Story
5022 Cadbury Silk Love in Every Bite: How Cadbury Silk Owns Valentine’s Day Every Year
5025 Thums Up Kaunsi Biryani Sabse Toofani
5026 Cadbury 5Star How Cadbury 5Star inspired GenZ to “DO NOTHING
5032 Boost Fueling Stamina, Inspiring India: Boost’s Multi-Platform Cricket Legacy
5034 UltraTech Cement Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose
5044 Google Search Google Search with your voice, eyes and fingertips

51. EMVIE for Responsible Advertising

Entry ID

Brand

Title

5103 Meta WhatsApp: Privacy Unlocked and Conversations secured!
5105 McDonalds (N&E) Hasta Basta – Creating wonders from waste!!

52.EMVIE for Good

Entry ID

Brand

Title

5205 Cello KEEPING IT COOL, EVEN FOR THE BIRDS
5207 Chhanv Foundation EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION
5208 Asian Paints Corporate Art Beyond Sight
5210 Sun Pharma Corporate #SecondBirthDate: Some Heroes Don’t Wear Capes, They Save Lives
5213 Saffola Step Up for Your Heart: A Tech For Good Movement for Preventive Health
5215 Dream11 India’s New Local Language
5216 SPOTIFY From Beats to Ballots: Spotify empowering Youth
5217 Maxo Mosquitos ki Chutti, Maxo ki Duty!
5219 INDIA GATE BASMATI RICE India Gate – Grains of Hope
5237 Airtel 5G Plus Airtel’s Mission: No More SPAM!
5238 Castrol CRB Turbomax Empowering India’s Drivers of Progress with Castrol’s School on Wheels

56. Young EMVIE Of The Year

Entry ID

Brand

Title

5601 Swiggy Instamart Preksha Kotian – Young EMVIE of The Year
5608 Cadbury 5 Star & Cadbury Celebrations Navneet Kabra, The Joker Who Got Cadbury the Winning Hand
5614 Bournvita Viraj: Fueling Bournvita’s Comeback
5615 Cadbury Oreo Hitesh Sachanandani: Dr. Playful of the Oreo Dunkverse
5616 1. Britannia Nutri Choice | 2. Britannia Bourbon | 3. Britannia Milk Bikis Baking Innovations, Winning Hearts
5620 Dream11 Team Se Bada Kuch Nai
5622 SPOTIFY From Culture to Conversions: Piyush Dubey’s Winning Strategies for Spotify
5624 L’Oréal Professionnel Making Hair Dreams a Reality with L’Oréal Professionnel
5626 Bisleri Replacing Cola with Water
5628 Glucon-D Tech-Driven Media Planning: Redefining media plan with Precision and Purpose
5634 The Coca-Cola Company Storyteller Supreme- Anshika Bangroo
5640 Sprite The Journey from distress to de-stress with the Chill Guy – Yashraj Chauhan
5642 Hindustan Unilever Gourab ‘The Gamechanger’ Das: Unlocking the Cheat Code to Cultural Relevance!

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