|
SNO |
Company |
Brand |
Title |
Client Company Name |
Metal |
|
01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene |
|||||
|
1 |
Mindshare India |
Dove |
Dove Mothermonials : Integrating Print, Digital & Technology to Empower a Mother’s Intuition |
Hindustan Unilever Limited |
Gold |
|
2 |
Mindshare India |
Moti Soap |
Moti Sabun: Parampara, Pratishtha, Anushasan |
Hindustan Unilever Limited |
Silver |
|
3 |
Wavemaker India |
Everyuth |
Digital Mastery in Capturing Gen Z’s Achanak Moments |
ZYDUS WELLNESS PRODUCTS LTD. |
Silver |
|
02. Best Media Strategy – Consumer Products – Beverages and drinks |
|||||
|
1 |
Mindshare India |
Horlicks Diabetes Plus |
Horlicks Diabetes Plus – Pioneering a Healthier Future |
Hindustan Unilever Limited |
Gold |
|
2 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Silver |
|
3 |
Wavemaker India |
Glucon-D |
Thakaan Gone, Energy On with Glucon-D |
ZYDUS WELLNESS PRODUCTS LTD. |
Bronze |
|
03. Best Media Strategy – Consumer Products – Confectionary and food |
|||||
|
1 |
Wavemaker India |
Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
2 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury #ThankYouFirstCoach |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
3 |
Mindshare India |
Britannia Good Day |
Another Count of Smile to Celebrate Smile of Every Kind by Good Day |
Britannia Industries Limited |
Bronze |
|
4 |
Wavemaker India |
Oreo |
Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
Mondelez India Foods Pvt. Ltd. |
Bronze |
|
5 |
Mindshare India |
Britannia Bourbon |
“Bourbon It : Where AI Meets Dessert Perfection!” |
Britannia Industries Limited |
Bronze |
|
04. Best Media Strategy – Consumer Products – Others |
|||||
|
1 |
Mindshare India |
Castrol CRB TURBOMAX |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
Castrol India |
Gold |
|
2 |
Mindshare India |
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering Moto-Racing Dreams of 220MN Bikers |
Castrol India |
Silver |
|
05. Best Media Strategy – Consumer Durables – Tech Products |
|||||
|
1 |
EssenceMediacom |
Gemini |
India “Prompt karo, aage bado” with Gemini |
Google India Pvt. Ltd. |
Gold |
|
2 |
Publicis Media |
SPOTIFY |
Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story |
Spotify India LLP |
Bronze |
|
06. Best Media Strategy – Consumer Durables – Other Products |
|||||
|
1 |
Mindshare India |
UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
UltraTech Cement Limited |
Gold |
|
2 |
Mindshare India |
UltraTech Cement |
Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose, Empowering Grassroot Aspirations |
UltraTech Cement Limited |
Silver |
|
3 |
Mindshare India |
UltraTech Cement Limited |
Building a Nation’s Trust – The Strategic Power of “Mauka Ek” |
UltraTech Cement Limited |
Silver |
|
4 |
Mindshare India |
UltraTech Cement Limited |
Banega Toh Badhega India: Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress |
UltraTech Cement Limited |
Bronze |
|
07. Best Media Strategy – Services |
|||||
|
1 |
Wavemaker India |
Dream11 |
Team Se Bada Kuch Nahi |
SPORTA TECHNOLOGIES PRIVATE LIMITED |
Gold |
|
2 |
Publicis Media |
Meta |
WhatsApp: Privacy Unlocked and Conversations secured! |
Meta |
Silver |
|
3 |
EssenceMediacom |
Airtel 5G Plus |
Airtel’s Mission: No More SPAM! |
Bharti Airtel |
Silver |
|
08. Best Media Strategy – Media |
|||||
|
1 |
Wavemaker India |
JioCinema |
One nation, One stream – JioCinema IPL 2024 story |
Star India Pvt. Ltd. |
Bronze |
|
2 |
Wavemaker India |
Netflix India |
The Kapil Sharma Show: Laughter Journey Redefined from TV to OTT |
Netflix India |
Bronze |
|
09. Best Digital Strategy |
|||||
|
1 |
Wavemaker India |
Cadbury 5Star |
Cadbury 5Star Presents – Do Nothing University |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
2 |
Mindshare India |
Dove |
Dove Mothermonials: A Mother’s Intuition, Powered by Technology |
Hindustan Unilever Limited |
Gold |
|
3 |
Wavemaker India |
Bisleri |
Replacing Cola with Water |
Bisleri International Pvt. Ltd. |
Silver |
|
4 |
Wavemaker India |
Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
5 |
Publicis Media |
Kitkat |
When Kitkat and Netflix delivered the ultimate breaks! |
Nestle India |
Bronze |
|
6 |
Mindshare India |
Kellogg’s 12in1 Muesli |
Kellogg’s 12in1 Muesli – ‘Flip the Funnel’ |
Kellogg’s India |
Bronze |
|
7 |
Mindshare India |
UltraTech Cement Limited |
Building Irreversible Foundations for Home Builders – Ghar Ek Mauka Ek 2.0 |
UltraTech Cement Limited |
Bronze |
|
8 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Bronze |
|
10. Best Media Innovation : Television |
|||||
|
1 |
Mindshare India |
Rin Liquid |
Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes |
Hindustan Unilever Limited |
Gold |
|
2 |
Wavemaker India |
Birla Opus Paints |
“How Birla Opus Hacked the Live Content on TV!” |
GRASIM INDUSTRIES LIMITED (BIRLA PAINTS DIVISION) |
Gold |
|
3 |
Madison Media |
Saffola |
Heart Health on Prime Time: A First-of-Its-Kind Disruption in Television Storytelling for Wellness |
Marico Ltd. |
Silver |
|
4 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Bronze |
|
11.Best Media Innovation : Print – Dailies & Magazines |
|||||
|
1 |
Mindshare India |
Dove |
Dove Mothermonials |
Hindustan Unilever Limited |
Gold |
|
2 |
Mindshare India |
Britannia Nutrichoice |
The Unbranded ’30sec’ Print Ad |
Britannia Industries Limited |
Silver |
|
3 |
Wavemaker India |
Netflix India |
Peeling Back Nostalgia : The Archies Revives Print Media with a Fresh Twist |
Netflix India |
Bronze |
|
4 |
Havas Media Network India |
Swiggy Instamart |
Swiggy Instamart Mango Innovation |
Swiggy Instamart |
Bronze |
|
12.Best Media Innovation : Out of Home & Ambient Media & Cinema |
|||||
|
1 |
Mindshare India |
UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
UltraTech Cement Limited |
Gold |
|
2 |
Mindshare India |
Pringles |
Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles |
Kellogg’s India |
Silver |
|
3 |
Wavemaker India |
Bisleri |
New Model of Brand Love – When Product Becomes Media |
Bisleri International Pvt. Ltd. |
Silver |
|
4 |
Initiative Media (India) Private Limited |
Amazon Prime Video |
Murder is Murder: Bold art installations confront the stark reality of elephant poaching – Poacher |
Amazon Seller Services Private Limited |
Bronze |
|
13. Best Media Innovation-Audio |
|||||
|
1 |
Wavemaker India |
Tata Salt |
Tata Salt: Rekindling the Iconic Jingle “Namak Ho Tata Ka”Legacy |
Tata Consumer Private Limited |
Gold |
|
2 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Gold |
|
14. Best Media Innovation : Digital-Performance |
|||||
|
1 |
Publicis Media |
Asian Paints |
Asian Paints’ Beautiful Homes achieves 3X growth in Monthly Organic Revenue |
Asian Paints Limited |
Gold |
|
2 |
Mindshare India |
UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
UltraTech Cement Limited |
Silver |
|
3 |
Wavemaker India |
Cadbury Oreo |
Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
4 |
Mindshare India |
Castrol EDGE and Magnatec |
Shifting Gears Online: Castrol’s Strategy to Drive eCommerce Growth |
Castrol India |
Bronze |
|
5 |
Mindshare India |
Kellogg’s 12in1 Muesli |
Kellogg’s 12in1 Muesli – ‘Flip the Funnel’ |
Kellogg’s India |
Bronze |
|
15. Best Media Innovation: Digital-Social Media |
|||||
|
1 |
Mindshare India |
VIM |
Vim: Rhythm in the Routine |
Hindustan Unilever Limited |
Gold |
|
2 |
Wavemaker India |
Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
3 |
Good Creator Co. (GCC) |
Clinic Plus |
Clinic Plus Shifts Cultural Norms, One Story at a Time |
Hindustan Unilever Limited |
Gold |
|
4 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Silver |
|
5 |
EssenceMediacom |
Thums Up |
Voice of Belief |
The Coca-Cola Company |
Silver |
|
6 |
EssenceMediacom |
Thums Up |
Kaunsi Biryani Sabse Toofani |
The Coca-Cola Company |
Silver |
|
7 |
Mindshare India |
Lifebuoy |
Lifebuoy Maa’s Message |
Hindustan Unilever Limited |
Bronze |
|
8 |
Wavemaker India |
Netflix |
How a WhatsApp Chatbot Cracked ‘Murder Mubarak’ on Netflix? |
Netflix India |
Bronze |
|
16. Best Media Innovation: Digital-Display |
|||||
|
1 |
Wavemaker India |
Cadbury Silk |
Cadbury Silk – Story of Us |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
2 |
Wavemaker India |
Oreo |
Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
3 |
Wavemaker India |
Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
4 |
Mindshare India |
UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
UltraTech Cement Limited |
Bronze |
|
5 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury #ThankYouFirstCoach |
Mondelez India Foods Pvt. Ltd. |
Bronze |
|
17. Best Media Innovation: Digital-Video |
|||||
|
1 |
Wavemaker India |
5Star |
5Star Erase Vday |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
2 |
Mindshare India |
Kellogg’s 12in1 Muesli |
Kellogg’s 12in1 Muesli – ‘Flip the Funnel’ |
Kellogg’s India |
Gold |
|
3 |
Mindshare India |
UltraTech |
Banega Toh Badhega India – Rallying 1 Billion Digital Indians! |
UltraTech Cement Limited |
Silver |
|
4 |
Wavemaker India |
Cadbury 5Star |
Cadbury 5Star Presents – Do Nothing University |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
5 |
Mindshare India |
Britannia Bourbon |
Your Favorite Dessert Recipes-‘Bourbon-AI-zed’ |
Britannia Industries Limited |
Silver |
|
6 |
Mindshare India |
Vim |
Vim: Rhythm in the Routine |
Hindustan Unilever Limited |
Bronze |
|
7 |
EssenceMediacom |
Thums Up |
Thums Up Utha, India India Macha |
The Coca-Cola Company |
Bronze |
|
8 |
Mindshare India |
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
Castrol India |
Bronze |
|
18. Best Media Innovation: Digital-Voice |
|||||
|
1 |
Mindshare India |
Britannia Milk Bikis |
When Papa takes on Baba wielding an AI-Powered Disruption in Rural India |
Britannia Industries Limited |
Bronze |
|
19. Best Media Innovation: Use of E-Com Market Places |
|||||
|
1 |
Mindshare India |
Kellogg’s 12in1 Muesli |
Kellogg’s 12in1 Muesli – ‘Flip the Funnel’ |
Kellogg’s India |
Gold |
|
2 |
Wavemaker India |
Mondelez India |
Usain-ing the Game: Lightning Strikes in Quick Commerce! |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
3 |
Mindshare India |
Bru |
Google x Blinkit’s Retail Media Network solution helps Bru Gold Freeze Dried Coffee increase purchases by 17% |
Hindustan Unilever Limited |
Bronze |
|
4 |
Mindshare India |
Surf Matic Liquid |
An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS |
Hindustan Unilever Limited |
Bronze |
|
5 |
HiveMinds – a unit of Madison World |
Continental Coffee |
Continental Coffee- Brewing Connections, Across Every Corner of India |
Continental Coffee |
Bronze |
|
20. Best Media Innovation: Use of Connected TVs |
|||||
|
NO METAL AWARDED |
|||||
|
21. Best Media Innovation: Best Use of Emerging Technology for a Media Solution |
|||||
|
1 |
Publicis Media |
P&G Shiksha |
How P&G Shiksha leveraged Tech to turn ridicule to advocacy with #StandUpForTheLearningGap |
Proctor&Gamble |
Gold |
|
2 |
Wavemaker India |
Cadbury Gems |
Cadbury Gems – My Masti My Music |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
3 |
Rapport Outdoor Advertising PVT. LTD |
Hindustan Unilever |
First ever 100% recyclable Bus Shelter in the world |
Hindustan Unilever Limited |
Silver |
|
4 |
Mindshare India |
International Cricket Council (ICC) |
ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh |
International Cricket Council |
Bronze |
|
5 |
Wavemaker India |
Netflix |
AI at the Scene: Netflix’s Groundbreaking Blend of Tech and Thriller |
Netflix India |
Bronze |
|
22. Best Media Innovation: Best Use of AI for a Media Solution |
|||||
|
1 |
EssenceMediacom |
Thums Up |
Voice of Belief |
The Coca-Cola Company |
Gold |
|
2 |
Wavemaker India |
Cadbury Silk |
Cadbury Silk – Story of Us |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
3 |
Wavemaker India |
Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
4 |
Madison Media |
Pulse Candy |
Meri Bhakti Mere Bappa |
Dharampal Satyapal Foods Ltd. |
Bronze |
|
5 |
Wavemaker India |
Seagram\’s Royal Stag Package Drinking Water |
Royal Stag: Billion Films for a Billion Fans |
Pernod Ricard India Pvt. Ltd. |
Bronze |
|
6 |
Wavemaker India |
BOURNVITA |
Bournvita #DForDreams |
Mondelez India Foods Pvt. Ltd. |
Bronze |
|
23.Best Media Innovation: Best Use of Influencer Marketing for a brand |
|||||
|
1 |
Wavemaker India |
Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
2 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Gold |
|
3 |
Mindshare India |
Aditya Birla Group |
Historic for KBC, Futuristic for India! |
Aditya Birla Group |
Silver |
|
4 |
Wavemaker India |
Seagram\’s Royal Stag Package Drinking Water |
Royal Stag: Billion Films for a Billion Fans |
Pernod Ricard India Pvt. Ltd. |
Silver |
|
5 |
Wavemaker India |
Cadbury Silk |
Cadbury Silk – Story of Us |
Mondelez India Foods Pvt. Ltd. |
Bronze |
|
6 |
Mindshare India |
Lipton Green Tea |
Bitter Begone: Lipton Green Tea’s Flavor Journey |
Hindustan Unilever Limited |
Bronze |
|
24.Best Media Innovation: Events / Experiential Marketing |
|||||
|
1 |
EssenceMediacom |
SPRITE |
Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
The Coca-Cola Company |
Gold |
|
2 |
EssenceMediacom |
Thums Up |
Toofani Tour |
The Coca-Cola Company |
Gold |
|
3 |
Wavemaker India |
Matrix |
Empowering Hairdressers: From Salons to Social Media Stars with Matrix Hair Transformers 3.0 |
L’Oreal India |
Silver |
|
4 |
Wavemaker India |
Jameson Ginger Ale |
Memoirs of Jameson: the non-serious guide to owing counterculture |
Pernod Ricard India Pvt. Ltd. |
Silver |
|
5 |
Publicis Media |
Gatorade |
Gatorade Turf Finder |
PepsiCo India Ltd. |
Silver |
|
6 |
Mindshare India |
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
Castrol India |
Bronze |
|
7 |
Wavemaker India |
MTR Foods |
MTR Karunadu Swada |
Orkla India Private Limited |
Bronze |
|
8 |
Wavemaker India |
L’Oréal Paris |
L’Oréal Paris-“You’re Worth It!” |
L’Oréal India |
Bronze |
|
25. Best Media Innovation: Direct Marketing |
|||||
|
NO METAL AWARDED |
|||||
|
26. Best Media Innovation: Branded Content that leverages EXISTING CONTENT across any media |
|||||
|
1 |
Wavemaker India |
Birla Opus Paints |
“Birla Opus Ke Rang, Har Kahani Ke Sang” |
GRASIM INDUSTRIES LIMITED (BIRLA PAINTS DIVISION) |
Gold |
|
2 |
Initiative Media (India) Private Limited |
Future Generali |
Reshaping Insurance: Empowering Women with #Don’tBePlus1 Content: Future Generali |
Future Generali India Insurance Co. Ltd. |
Silver |
|
27. Best Media Innovation: Branded Content focused on CREATING ORIGINAL CONTENT across any media |
|||||
|
1 |
Wavemaker India |
Cadbury Gems |
Cadbury Gems – My Masti My Music |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
2 |
Wavemaker India |
5Star |
5Star Erase Vday |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
3 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Silver |
|
4 |
Mindshare India |
Apollo Tyres |
Endumaxx- Bharat Ka Safar |
Apollo Tyres |
Silver |
|
5 |
Wavemaker India |
Cadbury Dairy Milk |
Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
Mondelez India Foods Pvt. Ltd. |
Bronze |
|
6 |
Mindshare India |
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
Castrol India |
Bronze |
|
28.Best Media Innovation: Rural Activation |
|||||
|
1 |
Mindshare India |
UltraTech |
Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building experts |
UltraTech Cement Limited |
Gold |
|
2 |
Mindshare India |
UltraTech Cement |
The Power of People-An Activation That Moved Rural India |
UltraTech Cement Limited |
Silver |
|
29.Best Media Innovation: Sponsorships |
|||||
|
1 |
Mindshare India |
Lifebuoy |
Lifebuoy Maa’s Message |
Hindustan Unilever Limited |
Gold |
|
2 |
Wavemaker India |
Birla Opus Paints |
“Cracking the Code: A Masterstroke in T20 WC Sponsorship” |
GRASIM INDUSTRIES LIMITED (BIRLA PAINTS DIVISION) |
Silver |
|
3 |
Mindshare India |
Aditya Birla Group |
TURNING EVERY FOUR INTO A FORCE FOR GOOD! |
Aditya Birla Group |
Silver |
|
4 |
Wavemaker India |
Cadbury Celebrations |
Empowering Festive Bonds: Cadbury Celebrations and KBC Together |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
5 |
Mindshare India |
Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
Castrol India |
Bronze |
|
6 |
EssenceMediacom |
National Payments Corporation Of India |
RuPay’s Game-Changing Wristband Wizardry |
National Payments Corporation Of India |
Bronze |
|
30. Best Media Innovation: Moment Marketing |
|||||
|
1 |
Wavemaker India |
Seagram\’s Imperial Blue Packaged Drinking Water |
Imperial Blue ambushes Cricket with a Bouncing Proposal |
Pernod Ricard India Pvt. Ltd. |
Gold |
|
2 |
Wavemaker India |
Cadbury Silk |
Cadbury Silk – Story of Us |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
3 |
Wavemaker India |
Sun Pharma Corporate |
#SecondBirthDate: Turning Doctors’ Day into a National Moment of Gratitude |
Sun Pharmaceutical Industries Ltd. |
Silver |
|
4 |
Wavemaker India |
Oreo |
Oreo History In The Baking |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
5 |
Wavemaker India |
5Star |
5Star Erase Vday |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
6 |
Mindshare India |
Britannia Good Day |
Britannia Good Day: Normalizing Cleft Smiles on World Smile’s Day |
Britannia Industries Limited |
Bronze |
|
7 |
Wavemaker India |
Netflix |
Giggles Galore: Netflix’s Epic Adventure in Memeland |
Netflix India |
Bronze |
|
8 |
Wavemaker India |
Colgate |
Indian Sweets League |
Colgate Palmolive (India) Limited |
Bronze |
|
9 |
EssenceMediacom |
SPRITE |
Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
The Coca-Cola Company |
Bronze |
|
31. Best Media Innovation: Use of Local Language/ Regional Media – Television |
|||||
|
1 |
Wavemaker India |
Dream11 |
India’s New Local Language |
SPORTA TECHNOLOGIES PRIVATE LIMITED |
Gold |
|
2 |
Mindshare India |
Rin Liquid |
BROADCASTING RIN LIQUID ACROSS TOP REGIONAL CHANNELS |
Hindustan Unilever Limited |
Silver |
|
3 |
Wavemaker India |
Cadbury Dairy Milk |
Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
Mondelez India Foods Pvt. Ltd. |
Bronze |
|
4 |
Mindshare India |
Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
Castrol India |
Bronze |
|
32. Best Media Innovation: Use of Local Language/ Regional Media – Print |
|||||
|
1 |
Mindshare India |
Sunlight |
From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo |
Hindustan Unilever Limited |
Bronze |
|
33. Best Media Innovation: Use of Local Language/ Regional Media – Radio |
|||||
|
NO METAL AWARDED |
|||||
|
34. Best Media Innovation: Use of Local Language/ Regional Media – Digital |
|||||
|
1 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Gold |
|
2 |
Mindshare India |
Castrol CRB Turbomax |
Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
Castrol India |
Silver |
|
3 |
Mindshare India |
Lifebuoy |
Lifebuoy Maa’s Message |
Hindustan Unilever Limited |
Bronze |
|
4 |
Wavemaker India |
Cadbury Dairy Milk |
Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
Mondelez India Foods Pvt. Ltd. |
Bronze |
|
35. Best Media Innovation: Use of Local Language/ Regional Media – Cinema |
|||||
|
1 |
Wavemaker India |
Oreo |
Oreo Pongal B&W Packs |
Mondelez India Foods Pvt. Ltd |
Silver |
|
36. Best Media Innovation – Sports Marketing using Cricket |
|||||
|
1 |
Wavemaker India |
Birla Opus Paints |
“Breaking Boundaries: A Masterstroke in T20 World Cup” |
GRASIM INDUSTRIES LIMITED (BIRLA PAINTS DIVISION) |
Gold |
|
2 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury #ThankYouFirstCoach |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
3 |
EssenceMediacom |
National Payments Corporation Of India |
RuPay’s Game-Changing Wristband Wizardry |
National Payments Corporation Of India |
Bronze |
|
4 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #SitTogether |
Mondelez India Foods Pvt. Ltd. |
Bronze |
|
37. Best Media Innovation – Sports Marketing using Non-Cricket |
|||||
|
1 |
Publicis Media |
Gatorade |
Gatorade Turf Finder |
PepsiCo India Ltd. |
Silver |
|
2 |
Mindshare India |
Castrol POWER1 |
India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
Castrol India |
Bronze |
|
38.Best Media Research / Analytics using proprietary data |
|||||
|
1 |
Mindshare India |
Hindustan Unilever |
First Party Data Audience Prioritisation Model |
Hindustan Unilever Limited |
Silver |
|
2 |
Publicis Media |
Spotify |
Milkha’s Winning Run: Insights that propelled Spotify to the finish line |
Spotify India LLP |
Bronze |
|
3 |
Lodestar UM |
Mahindra&Mahindra |
Horizon – An AI-powered, end-to-end platform that integrates insights, strategy, and execution to redefine campaign planning and activation. |
Mahindra & Mahindra |
Bronze |
|
39.Best Media Research / Analytics using existing data |
|||||
|
1 |
Mindshare India |
UltraTech Cement Limited |
RailWiFi – Building Connections Where It Matters Most |
UltraTech Cement Limited |
Silver |
|
2 |
EssenceMediacom |
Airtel Xstream Fiber |
Quantifying Success for Media Excellence: Airtel EmQuiSync |
Bharti Airtel |
Silver |
|
3 |
Wavemaker India |
Chocobakes Cakes |
Cadbury Chocobakes Cakes-Are you related to Santa? |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
4 |
Mindshare India |
UltraTech Cement Limited |
Baat Ghar Ki AdGPT: How UltraTech Cement Transformed into a Home-Building Ally |
UltraTech Cement Limited |
Bronze |
|
40.Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology |
|||||
|
1 |
Mindshare India |
Hindustan Unilever |
First Party Data Audience Prioritisation Model |
Hindustan Unilever Limited |
Gold |
|
2 |
Wavemaker India |
Mondelez |
Zero Party Data for Commerce |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
3 |
Publicis Media |
Pampers Premium Care |
Data, Diapers, and Digital: How Pampers Scripted the Baby-Care Playbook |
Proctor&Gamble |
Silver |
|
4 |
HiveMinds – a unit of Madison World |
True Balance |
Unlocking Growth: True Balance’s Journey to Smarter Loan Approvals |
True balance |
Bronze |
|
5 |
Mindshare India |
UltraTech Cement Limited |
UltraTech Leverages the Indian General Elections’24 to Cement Democracy: ‘Vote Karega Toh Mazboot Banega India’ |
UltraTech Cement Limited |
Bronze |
|
41. Best Integrated Campaign: Consumer Products – Cosmetics, toiletries, personal hygiene |
|||||
|
1 |
Mindshare India |
VIM |
Vim: Rhythm in the Routine |
Hindustan Unilever Limited |
Bronze |
|
42. Best Integrated Campaign: Consumer Products – Beverages and drinks |
|||||
|
1 |
EssenceMediacom |
SPRITE |
Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
The Coca-Cola Company |
Silver |
|
2 |
Wavemaker India |
Bisleri |
Replacing Cola with Water |
Bisleri International Pvt. Ltd. |
Bronze |
|
3 |
EssenceMediacom |
Thums Up |
Thums Up Utha, India India Macha |
The Coca-Cola Company |
Bronze |
|
43. Best Integrated Campaign: Consumer Products – Confectionary and food |
|||||
|
1 |
Wavemaker India |
Cadbury Celebrations |
Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
2 |
Mindshare India |
Kellogg’s 12in1 Muesli |
Kellogg’s 12in1 Muesli – ‘Flip the Funnel’ |
Kellogg’s India |
Silver |
|
3 |
Mindshare India |
Pringles |
Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles |
Kellogg’s India |
Bronze |
|
44.Best Integrated Campaign: Consumer Products – Others |
|||||
|
1 |
EssenceMediacom |
Ariel |
Ariel ‘Home Teams #ShareTheLoad’ |
Procter&Gamble |
Gold |
|
2 |
Madison Media |
Rivaah by Tanishq |
Redefining the Narrative: Rivaah’s Approach to Elevating Brand Value |
Titan Company Limited |
Bronze |
|
45.Best Integrated Campaign – Consumer Durables – Tech Products |
|||||
|
1 |
Wavemaker India |
Dream11 |
Team Se Bada Kuch Nahi |
SPORTA TECHNOLOGIES PRIVATE LIMITED |
Silver |
|
46.Best Integrated Campaign – Consumer Durables-Other Products |
|||||
|
1 |
Wavemaker India |
Birla Opus Paints |
A Magnum Opus Launch! |
GRASIM INDUSTRIES LIMITED (BIRLA PAINTS DIVISION) |
Gold |
|
2 |
Mindshare India |
UltraTech Cement |
Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose, Empowering Grassroot Aspirations |
UltraTech Cement Limited |
Bronze |
|
47.Best Integrated Campaign: Services |
|||||
|
1 |
Publicis Media |
Meta |
WhatsApp: Privacy Unlocked and Conversations secured! |
Meta |
Silver |
|
2 |
Mindshare India |
Aditya Birla Group |
“Transforming Narratives: How ABG Became a True Force for Good” |
Aditya Birla Management Corporation Limited |
Silver |
|
3 |
Initiative Media (India) Private Limited |
Future Generali |
Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali |
Future Generali India Insurance Co. Ltd. |
Bronze |
|
4 |
Mindshare India |
ICC Men’s Cricket World Cup India 2023 |
It Takes One Day-To Make It Memorable |
ICC Business Corporation FZ LLC |
Bronze |
|
48.Best Integrated Campaign: Media |
|||||
|
1 |
Mindshare India |
Britannia Good Day |
Another Count of Smile to Celebrate Smile of Every Kind by Good Day |
Britannia Industries Limited |
Gold |
|
2 |
Initiative Media (India) Private Limited |
Amazon Prime Video |
THE MISSING ELEPHANTS: AMAZON PRIME VIDEO’S INTEGRATED CALL FOR CONSERVATION |
Amazon Seller Services Private Limited |
Silver |
|
3 |
Publicis Media |
Gillette |
Gillette Makes a Razor-Sharp Pitch to the Modern Man leading to a 40% business growth |
Proctor&Gamble |
Silver |
|
49. EMVIE for Diversity Equality & Inclusion (DE&I) |
|||||
|
1 |
Interactive Avenues |
Chhanv Foundation |
EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION |
Chhanv Foundation |
Gold |
|
2 |
Wavemaker India |
Dream11 |
India’s New Local Language |
SPORTA TECHNOLOGIES PRIVATE LIMITED |
Silver |
|
3 |
Publicis Media |
P&G Shiksha |
P&G Shiksha #StandUpForTheLearningGap-A thumb stopping initiative to bridge the learning gap leading to a 7x increase in positive sentiment |
Proctor&Gamble |
Silver |
|
50.Best Ongoing Media Campaign |
|||||
|
1 |
Wavemaker India |
Cadbury Silk |
Love in Every Bite: How Cadbury Silk Owns Valentine’s Day Every Year |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
2 |
Wavemaker India |
Cadbury 5Star |
How Cadbury 5Star inspired GenZ to “DO NOTHING” |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
3 |
EssenceMediacom |
Coca-Cola |
Coke Studio – Your Stage Your Story |
The Coca-Cola Company |
Silver |
|
4 |
EssenceMediacom |
Ariel |
Ariel ‘Home Teams #ShareTheLoad’ |
Procter&Gamble |
Silver |
|
5 |
Mindshare India |
UltraTech Cement |
Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose |
UltraTech Cement Limited |
Bronze |
|
6 |
EssenceMediacom |
Google Search |
Google Search with your voice, eyes and fingertips |
Google India Pvt. Ltd. |
Bronze |
|
51. EMVIE for Responsible Advertising |
|||||
|
1 |
OMD |
McDonalds (N&E) |
Hasta Basta – Creating wonders from waste!! |
Connaught Plaza Restaurant Private Limited |
Silver |
|
2 |
Publicis Media |
Meta |
WhatsApp: Privacy Unlocked and Conversations secured! |
Meta |
Bronze |
|
52.EMVIE for Good |
|||||
|
1 |
EssenceMediacom |
Airtel 5G Plus |
Airtel’s Mission: No More SPAM! |
Bharti Airtel |
Gold |
|
2 |
Interactive Avenues |
Chhanv Foundation |
EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION |
Chhanv Foundation |
Silver |
|
3 |
Wavemaker India |
Dream11 |
India’s New Local Language |
SPORTA TECHNOLOGIES PRIVATE LIMITED |
Bronze |
|
4 |
Madison Media |
Asian Paints Corporate |
Art Beyond Sight |
Asian Paints Limited |
Bronze |
| GRAND EMVIE | |||||
| Initiative Media (India) Private Limited & Amazon Seller Services Private Limited | |||||
| Amazon Prime Video – Gen AI, interactive storytelling, and gangland drama equals success for Mirzapur | |||||
| In the category, Best Media Innovation: Best Use of AI for a Media Solution | |||||
| BEST MEDIA CLIENT OF THE YEAR : Mondelez India Foods Pvt. Ltd. | |||||
| BEST MEDIA AGENCY OF THE YEAR : Wavemaker India | |||||
|
The following categories will not feature in computation of Best Media Agency of the Year and Best Media Client of the Year Award. |
|||||
|
53. EMVIE for Best Implementation Team of the Year |
|||||
|
S. No. |
Company Name |
Brand – Entry Title |
Client Company |
Category |
Metal |
|
1 |
Initiative Media (India) Private Limited |
Amazon Prime Video – Gen AI, interactive storytelling, and gangland drama equals success for Mirzapur |
Amazon Seller Services Private Limited |
Best Media Innovation: Best Use of AI for a Media Solution |
Gold |
|
54.EMVIE for Best Media Buying Team of the Year |
|||||
|
1 |
Mindshare India |
Hindustan Unilever Limited |
Beyond the Buy: How HUL’s Digital Media Buying Excellence Transformed Platform Partnerships into Performance Gold |
Hindustan Unilever Limited |
Gold |
|
2 |
Mindshare India |
Hindustan Unilever Limited |
The Art of Media Alchemy: Blueprint of turning Market Challenges into Golden Opportunities |
Hindustan Unilever Limited |
Gold |
|
3 |
EssenceMediacom |
The Coca-Cola Company |
Winds of Change |
The Coca-Cola Company |
Silver |
|
4 |
Wavemaker India |
Mondelez |
A team that redefines the way buying looks like |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
5 |
Wavemaker India |
Colgate |
“Project of the year – Media Buying with innovation” |
Colgate Palmolive (India) Limited |
Bronze |
|
6 |
Initiative Media (India) Private Limited |
Amazon |
Frugal Frontiers: Redefining Media Efficiency |
Amazon Seller Services Private Limited |
Bronze |
|
55. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing |
|||||
|
NO ENTRY RECEIVED |
|||||
|
56. Young EMVIE Of The Year |
|||||
|
S. No. |
Company Name |
Name of the Person |
Brand – Entry Title |
Client Company |
Metal |
|
1 |
Wavemaker India |
Navneet Kabra |
Cadbury 5 Star&Cadbury Celebrations – The Joker Who Got Cadbury the Winning Hand |
Mondelez India Foods Pvt. Ltd. |
Gold |
|
2 |
EssenceMediacom |
Yashraj Chauhan |
Sprite-The Journey from distress to de-stress with the Chill Guy – |
The Coca-Cola Company |
Silver |
|
3 |
Wavemaker India |
Hitesh Sachanandani |
Cadbury Oreo: Dr. Playful of the Oreo Dunkverse |
Mondelez India Foods Pvt. Ltd. |
Silver |
|
4 |
Havas Media Network India |
Preksha Kotian |
Swiggy Instamart – Young EMVIE of The Year |
Swiggy Instamart |
Silver |
|
5 |
EssenceMediacom |
Anshika Bangroo |
The Coca-Cola Company – Storyteller Supreme |
The Coca-Cola Company |
Bronze |
|
6 |
Mindshare India |
Arnav Sood |
1. Britannia Nutri Choice | 2. Britannia Bourbon | 3. Britannia Milk Bikis – Baking Innovations, Winning Hearts |
Britannia Industries Limited |
Bronze |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017