EMVIES 2024 – Shortlist

01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene
S.No Brand Title
1 Mamaearth MAMA EARTH ROSE MARY: WHY WE NEED NOT BOIL THE OCEAN ANYMORE
2 NIVEA Precision Skincare Marketing: Tailoring NIVEA’s Journey from Discovery to Conversion
3 Colgate Visible White O2 #SmileOutLoud
4 Lakme From ‘No’ to a passionate ‘Yes’: How Lakmé evolved the Indian woman’s relationship with Makeup
5 Dove Breaking Beauty Barriers: Dove’s Triumph in Scaling the ‘Stop the Beauty Test’ Campaign through Innovative Strategies
6 Dove Hair Care Elevating Beauty: Dove’s Unveiling of a Dynamic Media Portfolio Strategy
7 Colgate Strong Teeth A Strong Launch for Colgate Strong Teeth
02. Best Media Strategy – Consumer Products – Beverages and drinks
S.No Brand Title
1 Sprite Sprite: Hasi Ke Bulbule
2 Thums Up #HarHaathToofan
3 GCMMF (Amul) How Amul buzzed amongst GEN Z with an off-beat Sports Mantra
4 The Coca-Cola Company Quenching Thirst Beyond Seasons: Coca-Cola engaging Gen-Z All Year Round
5 Bisleri Water Most Trusted Brand to the Most Used Brand
6 Horlicks Diabetes Plus Horlicks Diabetes Plus – Nourishing a Healthier Tomorrow
7 Coco-Cola Coke Studio: Apna Sunao
8 Taj Mahal Taj Mahal “Megh Santoor”
03. Best Media Strategy – Consumer Products – Confectionary and food
S.No Brand Title
1 Cadbury Dairy Milk Silk Silk Unforgettable Love Tips
2 Cadbury Celebrations Transforming the Cadbury Celebrations box into #ShopsForShopless
3 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
4 Cadbury Celebrations 5 Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5 Star Multiple Category
5 Britannia Milk Bikis Milk Bikis Flashback pack – Going down memory lane…
6 Oreo #BringBack2011 – Oreo’s Resonant Triumph in Cricketing Nostalgia
7 Cadbury Celebrations Transforming classic birthday melody into personalized harmonies
8 Kwality Walls Kwality Walls Drone Show
9 Burger King Burger King scripted success with a prank
04. Best Media Strategy – Consumer Products – Others
S.No Brand Title
1 Castrol Magnatec Castrol Magnatec – Gaadi Chalao, Tractor Nahi
2 Castrol ACTIV Castrol ACTIV- Gaadi ke liye “No Compromise”
3 Pernod Ricard India #OneForOurPlanet
4 Sunlight Sunlight- Returning colors to the cultural
05. Best Media Strategy – Consumer Durables – Tech Products
S.No Brand Title
1 Apple Showcasing iPhone\’s camera supremacy through unparalleled cinematic experiences.
2 Spotify Podcast Pe Suna Kya!
06. Best Media Strategy – Consumer Durables -Other Products
S.No Brand Title
1 Pulsar N160 The Most Thrilling Ad Ever
2 Ikea Ikea goes Vocal for Local with \’Ghar AA Jao\’ campaign
3 UltraTech Cement Limited Yashasvi Pradhan – What a PM is to a Nation, the Gram Pradhan is to his village
4 UltraTech Cement Ghar Ek Mauka Ek
07. Best Media Strategy – Services
S.No Brand Title
1 Lenskart Lenskart:  Shark Tank
2 Spotify Podcast Pe Suna Kya!
3 Spotify How Spotify Established Music As The Ultimate Mood Catalyst!
4 Google Search Google Search with your Voice, Eyes and Fingertips
5 Dream11 Sirf Dekhenge Nai Ab #SabKhelenge
6 HUL Shikhar App AI prescribes how to conquer Shikhar
7 Vodafone Idea Hacking India’s biggest reality show to drive performance goals
8 Confirm Tkt ConfirmTkt won the World Cup
9 SBI Life The Most Ignored Rider!
10 Amazon Many India Framework
08. Best Media Strategy – Media
S.No Brand Title
1 Netflix Netflix -Rana Naidu -Rana Sort Kia
2 Youtube Keeping pace with pop culture mirrors running in a never ending relay race!
3 Google Search Google Search with your Voice, Eyes and Fingertips
4 JioCinema FIFA- Where Passion meets Precision
5 JioCinema On Your Marks, Get Set, RACE: Blueprint for Excellence
09. Best Digital Strategy
S.No Brand Title
1 GULF FAN ACADEMY How the 12th Man played during IPL 17
2 Cadbury Celebrations Transforming the Cadbury Celebrations box into #ShopsForShopless
3 Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali
4 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
5 WhatsApp WhatsApp Changes India’s Perception of Privacy”‹
6 Thums Up Jab Bhi Khao Biryani Make It Toofani
7 Mamaearth ISS MAUSAM MEIN MAMA EARTH ONION SHAMPOO HE KYUN KHARIDEIN
8 Mamaearth MAMA EARTH ROSE MARY: WHY WE NEED NOT BOIL THE OCEAN ANYMORE
9 Thums Up Dekho Wicket Se Cricket
10 Cadbury Dairy Milk Cadbury Dairy Milk – Heart The Happiness
11 Spotify Podcast Pe Suna Kya!
12 Spotify How Spotify Established Music As The Ultimate Mood Catalyst!
13 Youtube Keeping pace with pop culture mirrors running in a never ending relay race!
14 Kwality Walls NO SEASON, ONLY REASONS TO HAVE ICE CREAM
15 Britannia Bourbon QR to Qatar -connected packaging paving the way to connect BFFs!
16 Britannia Biscafe Launching Britannia Biscafe -the perfect partner to coffee
17 Tata Salt Desh ke Liye – Har Sawal Uthega
18 Brooke Bond Red Label Natural Care RED LABEL NATURAL CARE -CARE STATION – Cup Of Care
19 Horlicks Plus Portfolio Nourishing Lives Digitally: A Tale of Targeted Triumph
20 Luminous Inverter & Battery Bijli Gul 2.0 – Power Off, Luminous On
21 Dove Breaking Beauty Barriers: Dove\’s Triumph in Scaling the \’Stop the Beauty Test\’ Campaign through Innovative Strategies
22 JioCinema Veni, Vidi and Vici -The Invincible Digital Strategy of JioCinema
23 Cadbury Celebration Transforming classic birthday melody into personalized harmonies
24 Dove Hair Care Elevating Beauty: Dove\’s Unveiling of a Dynamic Digital Portfolio Strategy
25 Budweiser FIFA- The world is yours to take
26 Netflix Netflix- Breaking Headlines with Scoop
27 Britannia Nutrichoice Using the power of AI & WhatsApp to dispense personalized diet plans at scale to help people manage diabetes
28 Airtel International Roaming “Hello” From 184 Countries
29 Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments
10. Best Media Innovation : Television
S.No Brand Title
1 Airtel 5G Plus Look Maa! I am on TV
2 Dove Dove Stop The Beauty Test
3 Cargill Gemini A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO  BEYOND THE KITCHEN TO FIND HER \’EK AUR PEHCHAN
4 Coca-Cola Coke Studio: Apna Sunao
5 Britannia Marie Gold Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS
6 Havells India Ltd Rejuvenating Western India: Havells & Lloyd\’s Gokuldham Odyssey of Trust and Recognition
7 Vodafone Idea Hacking India’s biggest reality show to drive performance goals
8 Sunfeast Dark Fantasy Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies
11.Best Media Innovation : Print – Dailies & Magazines
S.No Brand Title
1 Pulsar N160 Using Print for Moment Marketing
2 HIT CIK MAAROOO! Newspaper se nahi, Laal HIT se!
3 WhatsApp WhatsApp Changes India’s Perception of Privacy
4 UltraTech Yashasvi Pradhan -Cementing Trust For Lifetime
5 Aditya Birla Group WHEN 75 HEADLINES CREATED ONE BIG HEADLINE
6 One Plus 11 Out of the Box Unboxing Experience
7 Netflix Netflix- Breaking Headlines with Scoop
8 Netflix Netflix\’s DARLINGS for All
9 Amazon Prime Video How Mumbai Times became Bambai Times to bring alive the mesmerizing Don days
12.Best Media Innovation : Out of Home & Ambient Media & Cinema
S.No Brand Title
1 HIT CIK Award Title Home Invasion: Laal HIT\’s Ambient Media Masterstroke
2 Apple iPhone to cinema screen – Shot on iPhone by Vishal Bhardwaj
3 Thums Up #HarHaathToofan
4 Araldite We stuck the road roller, literally!
5 Tata Altroz iCNG OMG its CNG
6 Mountain Dew #ConquerWithCourage
7 Cadbury 5 Star Mush Detector – escape the Valentines Day mush
8 Taj Mahal Taj Mahal “Megh Santoor”
9 Kwality Walls Kwality Walls Drone Show
10 Warner Bros The Nun 2
11 Cadbury Celebrations Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever!
12 Cadbury Celebration Cadbury Celebrations brought the time-tested bond of Siblings back into focus with #BrothersWhoCare
13. Best Media Innovation -Audio
S.No Brand Title
1 Sprite Sprite: Hasi Ke Bulbule
2 SBI Card Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary!
3 Netflix India Aiye Na Humra Bihar Main : The Khakee Diaries
4 Seagram’s Royal Stag Packaged Drinking Water Boombox: Creating a custom Sonic Experience for Generation large
5 Alpenliebe Juzt Jelly Trick or Treat with Alepnliebe JuztJelly
6 Castrol MAGNATEC INDIA SINGS A NEW TUNE WITH THE START-STOP ANTAKSHARI ON LIVE RADIO
7 UltraTech Cement Baat Ghar Ki with Ravi Kishan
8 Valvoline #Thankyou Mechanic
14. Best Media Innovation : Digital -Paid Search
S.No Brand Title
1 Maggi When Maggi became an integral part of recipes!
2 Vodafone Idea Leveraging data to move from platform conversions to offline activations
3 JioCinema DIGITAL INDIA KA DIGITAL IPL!
4 Max Life Insurance Maxlife’s Most effective Search Campaign
15. Best Media Innovation : Digital -SEO
S.No Brand Title
1 Murf AI Murf AI
2 AskNestle AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share!
3 MyNestle 7.2 million Impressions and Counting: MyNestle’s Extraordinary Year-Long Organic Success Story!
4 BeBeautiful BeBeautiful: Your Online Beauty Concierge
16. Best Media Innovation : Digital -Social Media
S.No Brand Title
1 Oreo #BringBack2011: Oreo’s Stirring Victory Lap in Cricket’s Nostalgic Echo
2 Thums Up Dekho Wicket Se Cricket
3 Spotify Podcast Pe Suna Kya!
4 Spotify How Spotify Established Music As The Ultimate Mood Catalyst!
5 Google You have been clickbaited! And now you know better
6 YouTube Trendspotting to Trendsetting with the Culture Engine!
7 Cadbury 5 Star Mush Detector – Escape the Valentines Day mush
8 Coca-Cola Feasting Together with Is-Cooking Celebration
9 Cornetto How deep is your Sweet Salty love?
10 Absolut Glassware AbsolutAlly Playbook: Helping the LGBTQIA+ Community voice their feelings and enlightening the society on how to the ask questions about them the right way via social media.
11 ConfirmTkt ConfirmTkt Won The World Cup
12 Cadbury Celebration Transforming classic birthday melody into personalized harmonies
13 Castrol MAGNATEC 500 KMS OF CONVERSATIONS!”¯
14 Dove How Old Were You?
15 Netflix Laughing to the Top: The Netflix Journey through Memes
16 Sunfeast Dark Fantasy Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies
17 Cadbury 5 Star 5 Star is everywhere
18 Kwality Walls Kwality Walls’ Nolen Gur Delight Takes Flight
19 Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments
17. Best Media Innovation : Digital -Mobile / hand held devices
S.No Brand Title
1 GULF FAN ACADEMY How the 12th Man played during IPL 17
2 WhatsApp WhatsApp Changes India’s Perception of Privacy”‹
3 Cadbury Celebrations Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies with just a scan
4 Nestle India- Kitkat Kitkat- Lovebreaks!
5 Spotify Podcast Pe Suna Kya!
6 Spotify Anchor by Spotify creates a new generation of podcasters with an 18% growth in MACs!
7 Spotify How Spotify Established Music As The Ultimate Mood Catalyst!
8 Vodafone Idea Hacking digital brand campaign to drive performance goals
9 Cadbury 5 Star 5 Star is everywhere
10 HUL SHIKHAR CIRCUIT BOLEGA TOH SUNEGA INDIA
11 Alpenliebe Juzt Jelly Trick or Treat with Alepnliebe JuztJelly
12 Chupa Chups Chupa Chups Celebrated a Techno Halloween
13 Disney + Hotstar Disney+ Hotstar x Swiggy –  The Dragon innovates an advertising inventory!
14 Amazon Prime Video Citadel Initiation Program Introduces 1MN Fans to a New Spy Universe.
15 Dove Dove Thumbstopping Beauty Biases
16 Cadbury 5Star 5Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5Star Multiple Category
17 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
18. Best Media Innovation : Digital -Display
S.No Brand Title
1 WhatsApp WhatsApp Changes India’s Perception of Privacy”‹
2 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
3 Cadbury 5 Star 5 Star is everywhere
4 Dove Dove Thumbstopping Beauty Biases
5 Luminous Inverter & Battery Bijli Gul 2.0 – Power Off, Luminous On
6 LOreal Professionnel Paris L’Oréal Professionnel’s Media Innovation with Serie Expert DCO Activation with Personalization-at-scale leveraging real-time Weather signals & Audience profiling
7 Disney + Hotstar Disney+ Hotstar x Swiggy –  The Dragon innovates an advertising inventory!
8 Lifebuoy Handwashing Reminders
9 UltraTech Cement ULTRATECH Ghar Ek Mauka EK -Sensitizing IHB’s on the importance of choosing the right cement to build their dream home!
10 Pernod Ricard India #OneForOurPlant – Low Carbon Crusade
19. Best Media Innovation : Digital – Video
S.No Brand Title
1 Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents
2 Apple Vishal Bhardwaj shot ‘Fursat’ on an iPhone and India watched it online, 151Mn times!
3 Asian Paints Where The Heart Is
4 Cadbury 5 Star 5 Star is everywhere
5 Vim Vim Black – Breaking Gender stereotypes in the kitchen
6 Castrol MAGNATEC 500 KMS OF CONVERSATIONS!”¯
7 adidas adidas India Cricket team Jersey Launch
8 Aditya Birla Group WHEN 75 HEADLINES CREATED ONE BIG HEADLINE
9 Dove How Old Were You?
10 Netflix Netflix -Rana Naidu -Rana Sort Kia
11 Hyundai IONIQ 5 GQ X HYUNDAI – Power Your World
12 Hyundai Hyundai KONA Electric X T+L – Road To Sustainability
13 Colgate Visible White O2 #SmileOutLoud
14 Lakme Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival
15 Google Search Democratizing the use of Google Voice Search through India’s first Voice Enabled brand experience on OTT
16 Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments
20. Best Media Innovation : Digital -Multiple Platform
S.No Brand Title
1 Cadbury Silk Silk Unforgettable Love Tips
2 Cadbury Dairy Milk Cadbury x Mishti: Celebrating Bengal with Folk Fusion
3 Sprite Sprite: Hasi Ke Bulbule
4 Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents
5 Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments
6 Cadbury Celebrations Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies
7 Thums Up Dekho Wicket Se Cricket
8 Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali
9 Spotify Podcast Pe Suna Kya!
10 Cadbury Gems Cadbury Gems Junior NFT
11 Tata Salt Desh ke Liye – Har Sawal Uthega
12 Cadbury 5 Star 5 Star is everywhere
13 Vim Vim Black- Dishwashing for men!
14 Luminous Inverter & Battery Bijli Gul 2.0 – Power Off, Luminous On
15 Sunfeast Mom’s Magic Happiness is right next to you!
16 Sunfeast Dark Fantasy Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies
17 Dove Dove Stop The Beauty Test
18 Upstox THE NET PRACTICE OF STOCK TRADING
19 UltraTech Cement ULTRATECH Ghar Ek Mauka EK -Using AI to converse with the IHB’s in real time on chats (the unreachable ecosystem via paid media)!
20 Apple Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj
21 Cadbury Celebrations Transforming the Cadbury Celebrations box into #ShopsForShopless
21. Best Media Innovation : Digital -Voice
S.No Brand Title
1 Cadbury Celebrations Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the power of Ai Voice
2 Oreo Oreo SIWO: Using Gen AI & ML to Turn Speechless Situations into Playful Moments
3 Alpenliebe Juzt Jelly Trick or Treat with Alepnliebe JuztJelly
22. Best Media Innovation : Use of Digital for Brand Building
S.No Brand Title
1 Sprite Sprite: Hasi Ke Bulbule
2 Thums Up #HarHaathToofan
3 Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali
4 Thums Up Dekho Wicket Se Cricket
5 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
6 Tata Salt Desh ke Liye – Har Sawal Uthega
7 Brooke Bond Red Label Natural Care Brooke Bond Red Label Natural Cup Of Care
8 Volkswagen India Multichannel approach drives “You’re in a Volkswagen”
9 Cadbury 5 Star 5 Star is everywhere
10 Comfort Comfort The Sound of Scent #BaarishKeSaathComfort
11 Lux Create your own ‘Virushka’ moment
12 Glucon-D Right Here, Right Now, Glucon D hai is pal yahan !
13 Aditya Birla Group Aditya Birla Group – Big in Your Life
14 Cadbury Celebration Transforming classic birthday melody into personalized harmonies
15 Starbucks Call me Arpita and not Arpit.
16 Seagram’s Royal Stag Packaged Drinking Water Royal Stag: Billion Films for a Billion Fans
17 Dove Dove Stop The Beauty Test
18 Netflix Netflix -Rana Naidu -Rana Sort Kia
19 Netflix Laughing to the Top: The Netflix Journey through Memes
20 Aditya Birla Group WHEN 75 HEADLINES CREATED ONE BIG HEADLINE
21 Britannia Mariegold How Marie empowered women in their entrepreneurial endeavors to pursue their unfolded dreams!!
22 Britannia Bourbon From Scan to Stand: Bourbon Leverages Digital to Build GenZ Loyalty
23 adidas adidas India Cricket team Jersey Launch
24 Britannia Corporate Britannia: 1947% more history
23. Best Media Innovation : Use of Digital for Performance
S.No Brand Title
1 Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments
2 Cadbury Desserts Corner Cadbury Desserts Corner – The ultimate destination for Cadbury chocolate-based recipes in India
3 AskNestle Driving Performance to build relevance for personalization.
4 Mondelez CLTV drive – Accelerating Big ROI Victories
5 Castrol Auto Service Munnabhai CAS bole toh Complete Auto Service by Castrol
6 Google Exploring uncharted horizons in performance marketing to decode incrementality, a new term in India’s Marketing Investment lexicon.
7 KreditBee KreditBee: Pioneering a New Era in the Digital Media to Redefining Personal Loan Acquisition
8 Vodafone Idea Hacking digital brand campaign to drive performance goals
9 Oreo Oreo’s Strategic Connection of Rs. 20 for a Rs. 20 Pack Launch
10 Thums Up Jab Bhi Khao Biryani Make It Toofani
11 Disney+ Hotstar Unlocking New Opportunities for Continued Growth
12 Upstox THE NET PRACTICE OF STOCK TRADING
24. Best Media Innovation : Use of E-Com Market Places
S.No Brand Title
1 Cadbury Celebrations #ShopsForShopless
2 Cadbury Dairy Milk Silk Picking the right ingredients for Valentine’s day Growth
3 NIVEA Omni-Channel Innovation Excellence: NIVEA Milk Delights Precision Marketing Pilot
4 HUL Body Washes Shop Till You Drop
5 Horlicks Mother Plus Horlicks Mother’s Plus – Delivering a healthier future
6 HUL SHIKHAR CIRCUIT BOLEGA TOH SUNEGA INDIA
7 Horlicks Diabetes Plus Horlicks Diabetes Plus – Nurturing a healthier tomorrow.
25. Best Media Innovation : Use of Connected TVs
S.No Brand Title
1 Oreo Oreo’s Resonant Roar: #BringBack2011 and Cricketing Nostalgia Unleashed
2 Nivea Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy
3 JioCinema CROSSING THE “T’s” IN CTV
4 JioCinema WHEN CTV BECAME FREE TV !!
26. Best Media Innovation : Best Use of Emerging Technology (excluding AI) for a Media Solution
S.No Brand Title
1 Cadbury Celebrations #ShopsForShopless
2 Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali
3 Mountain Dew Mountain Dew’s Clutch Crew: A Game Changer in Captivating GenZers with Innovative Tech and Gaming Sub-Culture Ownership in India
4 Mountain Dew #ConquerWithCourage
5 Airtel 5G Plus Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV
6 Cadbury Gems Cadbury Gems Junior NFT
7 Vim Vim Black- Breaking stereotypes in the kitchen and in tech
8 Thums Up Dekho Wicket Se Cricket
9 Upstox THE NET PRACTICE OF STOCK TRADING
10 Britannia Bourbon Game ON Friendship Wins: Bourbon Fuels Real Friendships through AR & Esports Showdown
11 Taj Mahal Taj Mahal “Megh Santoor”
12 Apollo Tyres Apol10 Twitter Integration
13 Saffola Munchiez When Saffola Munchiez Crunched on the IPL
27. Best Media Innovation : Best Use of AI for a Media Solution
S.No Brand Title
1 Cadbury Oreo Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments
2 Cadbury Celebrations Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.
3 Nobel Hygiene Amma, is the baby crying? We heard it too!
4 Britannia Nutrichoice Using the power of AI & WhatsApp to dispense personalized diet plans at scale to help people manage diabetes
5 Dove Dove Thumbstopping Beauty Biases
6 Seagram’s Royal Stag Packaged Drinking Water Royal Stag: Billion Films for a Billion Fans
28. Best Media Innovation : Best Use of Influencer Marketing for a brand
S.No Brand Title
1 Godrej Professional Championing Diversity by tinting a new future – #ColoursAreForAll
2 WhatsApp WhatsApp Changes India’s Perception of Privacy
3 Coca-Cola Coke Studio: Apna Sunao
4 Thums Up Jab Bhi Khao Biryani Make It Toofani
5 Britannia Good Day Chocochip Good Day dared to be young!
6 Sanofi India Dare to Know Epilepsy
7 ConfirmTkt ConfirmTkt Won The World Cup
8 Sun Pharmaceutical Industries Ltd Hopes Restored, Heroes Honored
9 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
10 Red Label Natural Care #CupofCare
11 Lakme Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival
12 Absolut Glassware AbsolutAlly Playbook: Using Influencers voice to how LGBTQIA+ Community feels, and to enlighten the society to the \”Ask questions the right way\” to the community
13 NIVEA How NIVEA created 4.5 lac+ Influencers for life in just 3 months
14 HUL SHIKHAR CIRCUIT BOLEGA TOH SUNEGA INDIA
15 Sprite Friday Night, Haath Mein Sprite
16 Seagram’s Royal Stag Packaged Drinking Water Royal Stag: Billion Films for a Billion Fans
17 Limca Sportz Limca Sportz: Ruk Mat
18 Colgate Visible White O2 #SmileOutLoud
19 Dove How Old Were You?
20 Celerio Establishing Celerio as India’s Most Fuel Efficient Car
21 Chupa Chups Chupa Chups Celebrated a Techno Halloween
22 Pepsi Pepsi’s Friendship Day Triumph: rising above from being Friendzone with Zakir Khan’s wit and customized messaging
23 Coca-Cola Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali
24 Coca-Cola Feasting Together with Is-Cooking Celebration
25 Schweppes Born Social
26 Cadbury Dairy Milk Silk Silk Unforgettable Love Tips
29. Best Media Innovation : Events / Experiential Marketing
S.No Brand Title
1 Cadbury Dairy Milk Cadbury Dairy Milk: Bringing communities closer, one sweet bite at a time
2 Airtel Xstream Premium Airtel Metaplex – Breaking Boundaries, Bridging Realities
3 Mountain Dew #ConquerWithCourage
4 Airtel 5G Plus Look Maa! I am on TV
5 Sunlight Rongin Protekdin- Sunlight unlocks a world of colour
6 Brooke Bond Red Label #CupofCare
7 Lufthansa Lufthansa Teleportation Cafe
8 SBI Life The Most Ignored Rider!
9 Chupa Chups Techno Halloween with Chupa Chups
10 Taj Mahal Taj Mahal “Megh Santoor”
11 Kwality Walls Kwality Walls Drone Show
12 Nutralite Nutraverse – World’s first cookery show in the Metaverse
13 Swiggy Swiggy Bhog Elo Ghorey
14 Asian Paints Floor Guard How we beautify India’s largest Pookalam
15 Tata Salt Desh ke Liye – Har Sawal Uthega
16 Cadbury Celebrations Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever!
17 Cadbury Dairy Milk Silk Silk Unforgettable Love Tips
18 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
30. Best Media Innovation : Direct Marketing
S.No Brand Title
1 Tata Salt Desh ke Liye – Har Sawal Uthega
2 HUL SHIKHAR CIRCUIT BOLEGA TOH SUNEGA HAR EK INDIAN
3 Dove Dove Thumbstopping Beauty Biases
4 Aditya Birla Group TURNING GEN X, Y, Z, INTO GEN WEALTH!
31. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship
S.No Brand Title
1 Pulsar N160 Turning TV into a Performance medium
 2 Cadbury Dairy Milk Silk Silk Unforgettable Love Tips
3 Cello Butterflow Kyunki Likhoge Change to Dikhega Change
4 SKODA auto Ding Dong, Oh baby sing a song at Skoda Deccan Beats
5 Oreo #BringBack2011 – Oreo’s Resonant Triumph in Cricketing Nostalgia
6 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
7 Britannia Marie Gold Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS
8 Cadbury Celebration Cadbury Celebrations brought the time-tested bond of Siblings back into focus with #BrothersWhoCare
9 Maruti Suzuki Swift How Maruti leveraged Content to achieve 22 points lift in Brand Preference
10 Tata Motors PickUps Launch – #KamaalKarDikhayein
11 GCMMF(Amul) Amul MasterChef India
32. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social
S.No Brand Title
1 WhatsApp WhatsApp Changes India’s Perception of Privacy
2 Apple First ever Bollywood film, fully shot on an iPhone by Vishal Bhardwaj
3 Dove Dove Stop The Beauty Test
4 Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents
5 Asian Paints Where The Heart Is
6 Coca-Cola Coke Studio: Your Stage, Your Story
7 Skoda Auto We dreamt, we cycled, and we conquered – Exploration with SKODA Freedom Ride!
8 Alpenliebe Juzt Jelly India’s 1st Baking Reality Show- AJJ Bakers’ Studio
9 JSW INSPIRE Wearing the Pride of India at Asian Games
10 Upstox THE NET PRACTICE OF STOCK TRADING
11 PUMA PUMA – LET THERE BE SPORT
12 Center fresh Chewing Gum Turns Into A Jukebox
13 Vodafone Idea How the world’s largest human network torture tests Vi’s network
14 GCMMF (Amul) How Amul buzzed amongst GEN Z with an off-beat  Sports Mantra
15 Thums Up #HarHaathToofan
16 Tanishq Tanishq Rivaah celebrates The Great Indian Bride
33. Best Media Innovation : Rural Activation
S.No Brand Title
1 Godrej Expert Adbhut kisson se bhara apna rural India. Presenting #KisanFashion
2 Britannia Milk Bikis Project Vistaar : Pankaj Tripathi’s ‘Vigyaan Ki Pathshaala on Wheels’ for Rural Revival and Market Expansion
3 Horlicks Horlicks – Poshan Ka Vachan
4 UltraTech Yashasvi Pradhan – A Tale Of Breaking Clutter and Building Trust
34. Best Media Innovation : Sponsorships
S.No Brand Title
1 ABFRL Beyond Boundaries: Unveiling ABFRL’s Media Mastery in captivating cricket viewing audiences
2 Sprite Sprite: Hasi Ke Bulbule
3 Saffola Soya Honoring Culinary Excellence with Softest and Tastiest Soya
4 Charged By Thums Up Charged Takes on the E-Gaming Surge with Strategic Launch and Engages Millions
5 Airtel 5G Plus Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV
6 Nissan Motors India Pvt Ltd NISSAN’S MAGNITE GEZA – “DANCE TO BREAK RECORD.
7 Vodafone Idea Hacking India’s biggest reality show to drive performance goals
8 Dream11 Sirf Dekhenge Nai Ab #SabKhelenge
9 Cargill Gemini A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO  BEYOND THE KITCHEN TO FIND HER ‘EK AUR PEHCHAN
10 Bru Instant Leveraging Original Stories and Meaningful Integrations with Bru
11 GCMMF(Amul) Amul MasterChef India
12 UltraTech UltraTech MI Live: Mauka Ek with Mumbai Indians
13 Upstox THE NET PRACTICE OF STOCK TRADING
14 Aditya Birla Group WHEN 75 HEADLINES CREATED ONE BIG HEADLINE
15 Havells India Ltd Rejuvenating Western India: Havells & Lloyd’s Gokuldham Odyssey of Trust and Recognition
16 Finolex Pipes Finolex Pipes- Pipes ka Bigg Boss
17 BRITANNIA MILK BIKIS Britannia Milk Bikis & KBC Junior a perfect Partnership
35. Best Media Research / Analytics using proprietary data
S.No Brand Title
1 Ikea Ikea leapfrogs into data driven marketing
2 Mahindra and Mahindra MasterConnect -the science of multiscreen planning for brands
3 Vaseline Machine Learning unleashes potential for seasonal brands
4 Mahindra and Mahindra Futurescope -An audience first lens on media innovation
5 Dominos Media Playbook for Growth
36. Best Media Research / Analytics using existing data
S.No Brand Title
1 Ather 450S Sales Forecaster -a guide to planning launches in new age categories like electric two-wheelers
2 Dove Dove Thumbstopping Beauty Biases
3 Tata Motors Performance Predictor -a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics.
4 Dominos Media Playbook for Growth
5 Britannia Croissant BRITANNIA CROISSANT LAUNCH: Crunching the Numbers, Baking Buzz: Britannia\’s Data-Driven Croissant Delight
37. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology
S.No Brand Title
1 Google Decoding Incrementality, a new term in India’s Marketing Investment lexicon
2 Mahindra and Mahindra MasterConnect -the science of multiscreen planning for brands
3 Google Driving brand preference, one data packet at a time
4 Sting How Sting leveraged First Party Data To Run a Multi Platform Campaign on YouTube, Meta and TTD and DV360
5 Ather 450S Sales Forecaster -a guide to planning launches in new age categories like electric two-wheelers
6 Hindustan Unilever Mass Customization using 1P
7 Vaseline Smytten by Vaseline, not just in winters
8 Dove Dove Thumbstopping Beauty Biases
9 Tata Motors Performance Predictor -a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics.
38. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene
S.No Brand Title
1 Dove Dove Stop The Beauty Test
2 Pepsodent Ambushing the sweet temptations, one Dishoom at a time
3 Closeup Multi Vitamins Choose Poora, Not Adhura
4 Garnier Men India Garnier Men: Official Grooming Partner of Mumbai Indians
5 Colgate Visible White O2 #SmileOutLoud
39. Best Integrated Campaign : Consumer Products – Beverages and drinks
S.No Brand Title
1 Thums Up #HarHaathToofan
2 Sprite Sprite: Hasi Ke Bulbule
3 Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents
4 Coca-Cola Coke Studio: Apna Sunao
5 Seagram’s Royal Stag Packaged Drinking Water Royal Stag: Billion Films for a Billion Fans
6 Thums Up Dekho Wicket Se Cricket
40. Best Integrated Campaign : Consumer Products – Confectionary and food
S.No Brand Title
1 BRITANNIA MILK BIKIS Milk Bikis Flashback pack – Going down memory lane”¦
2 Britannia Bourbon QR to Qatar -connected packaging paving the way to connect BFFs!
3 Cadbury Dairy Milk Cadbury Dairy Milk #CheerForAllSports
4 Cadbury 5Star 5Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5Star Multiple Category
5 HERSHEY’S KISSES HERSHEY’S INDIA PRESENTS #YOURFOREVERS VDAY’23
6 Saffola Life Saffola – Inspiring Young India to take Roz Ka Healthy Step
7 Cadbury Celebration Transforming classic birthday melody into personalized harmonies
8 Center fresh Chewing Gum Turns Into A Jukebox
41. Best Integrated Campaign : Consumer Products – Others
S.No Brand Title
1 GULF Superfleet A Safety Net for India’s “37th Caste”
2 Ikea Ikea goes Vocal for Local with Ghar AA jao campaign
3 Ariel Ariel ‘See the Signs, ShareTheLoad’
4 Sunlight Rongin Protekdin- Sunlight revives the colours of West Bengal
42. Best Integrated Campaign – Consumer Durables – Tech Products
S.No Brand Title
1 Apple Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj
2 Spotify Podcast Pe Suna Kya!
3 Spotify How Spotify Established Music As The Ultimate Mood Catalyst!
43. Best Integrated Campaign – Consumer Durables -Other Products
S.No Brand Title
1 Pureit Water India Pureit Believes Water-ever Mom Says
2 UltraTech Cement Limited Yashasvi Pradhan – What a PM is to a Nation, the Gram Pradhan is to his village
3 Asian Paints Royale Glitz Stealing the Spotlight
4 Ace Te Budget wala paint
5 Skipper Pipes Skipper Pipes: A new skipper in town !
44. Best Integrated Campaign : Services
S.No Brand Title
1 Meesho Meesho’s Triumph: Conquering the E-commerce Landscape and Capturing the Heart of Bharat During Diwali
2 WhatsApp WhatsApp Changes India’s Perception of Privacy
3 Google Search Google Search- Integrating Search with Human Senses
4 Rupay How IPL propelled RuPay to reach new hieghts
5 Airtel 5G Plus Bye Bye Buffering! Hello 5G!
6 Pantaloons PANTALOONS # PujoHoppingNoStopping Campaign Reigniting the Spirit of Festivity
7 Google Either you, a loved one or an acquaintance have been scammed!
45. Best Integrated Campaign : Media
S.No Brand Title
1 Sony Liv Rocket Boys 2: the power of satellites bridging History and Entertainment
2 Netflix India Khakee : Ab India Bolega Bihar Ki Boli
3 Google Search Google Search- Integrating Search with Human Senses
4 Netflix GUNS & GULAABS KI PAVAN DHARTI MEIN AAPKA SWAGAT HAI
5 Amazon Prime Video Bambai meri Jaan
46. EMVIE for Diversity Equality & Inclusion (DE&I)
S.No Brand Title
1 Dove Dove Stop The Beauty Test
2 Cadbury Dairy Milk Cadbury Dairy Milk: Bringing communities closer, one sweet bite at a time
3 Google Search Google Search- Of the women, by the women, and for the women
4 Britannia Marie How Marie has been championing equality & inclusivity for the Indian Nari!
5 Starbucks Call me Arpita and not Arpit.
47. Best Ongoing Media Campaign
S.No Brand Title
1 GULF Superfleet A Safety Net for India’s “37th Caste”
2 Cadbury Dairy Milk A Perpetual Symphony of Consumer Co-Creation of India’s Next Cadbury
3 Ariel Ariel ‘See the Signs, ShareTheLoad’
4 Cadbury Celebrations Cadbury Celebrations’ Unwavering Support for Local Businesses!
5 Google Search Google Search’s Effort to  Democratize Internet with Multimodal Search
6 Dove Dove Stop The Beauty Test
7 Hindustan Unilever Mass Customization using 1P
8 UltraTech Cement Baat Ghar Ki – Har Saal
9 Tata Tea-Jaago Re Apne Bachon Ke Future Ke Liye Ab toh Jaago Re!
48. EMVIE for Responsible Advertising (Privacy)
S.No Brand Title
1 WhatsApp WhatsApp Changes India’s Perception of Privacy
2 Castrol Auto Service Munnabhai CAS bole toh Complete Auto Service by Castrol
49. EMVIE for Good
S.No Brand Title
1 Freudenberg Gala Why Just Clean Home
2 Bournvita Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents
3 Cadbury Celebration Cadbury Celebration – #ShopForShopless
4 Dove Dove Stop The Beauty Test
5 Google Either you, a loved one or an acquaintance have been scammed!
6 Saffola Life Empowering India: Championing Healthy life with Saffola Life
7 Tata Salt Desh ke Liye – Har Sawal Uthega
8 Absolut Glassware AbsolutAlly: Challenging Stereotypes, Building Allies, and Transforming India for the LGBTQIA+ community
9 Britannia Marie Marie – championing equality & inclusivity for the Indian Nari!
10 Tata Tea-Jaago Re Apne Bachon Ke Future Ke Liye Ab toh Jaago Re!
11 Swiggy Swiggy Bhog Elo Ghorey
52. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing
S.No Brand Title
1 Nutralite Nutraverse – World’s first cookery show in the Metaverse
53. Young EMVIE Of The Year
S.No Brand Title
1 Sprite Kanishka: Gennie In A Bottle
2 Coca-Cola In a world where Content is the King, at The Coca-Cola Company Content is the Queen and its Rewati Taneja: Influencing the Influencers with 1 brand at a time.
3 Dove Rowena Rodrigues – Crafting Cannes-worthy Brilliance!
4 Oreo, Cadbury Gems & Cadbury Celebrations Prathik Shetty The Fearless Techie – crafting future-forward user experiences
5 Cadbury Silk, Celebrations & Crispello Navneet Kabra’s Media Maestro: Crafting Cadbury’s Powerhouse Symphony of Love, Joy, and Togetherness
6 Cadbury Dairy Milk, 5star, Oreo Shreya’s Expedition of making youngistan heart the happiness by doing nothing
7 Cadbury Oreo & Cadbury Bournvita Shivani – Staying playful while Breaking Norms: With Two Brands, One Mission – Celebrate India’s Colorful Spirit
8 Cadbury Celebrations & Cadbury 5Star Priyanka Joshi, The Chief Solutions Officer
9 Coca-Cola The Real Magic of Influencing
10 Asian Paints Wizard of spellbinding brand stories.

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