|
S. No. |
Company Name |
Brand |
Entry Title |
Client Company |
Metal |
|
02. Best Media Strategy – Consumer Products – Beverages and drinks |
|||||
|
1 |
EssenceMediacom |
Sprite |
Sprite: Hasi Ke Bulbule |
Coca-Cola India |
Bronze |
|
2 |
Wavemaker India |
Bisleri Water |
Most Trusted Brand to the Most Used Brand |
BISLERI INTERNATIONAL PVT. LTD. |
Bronze |
|
03. Best Media Strategy – Consumer Products – Confectionary and food |
|||||
|
1 |
Wavemaker India |
Cadbury Celebrations |
Transforming the Cadbury Celebrations box into #ShopsForShopless |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
2 |
Wavemaker India |
Oreo |
#BringBack2011 – Oreo’s Resonant Triumph in Cricketing Nostalgia |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
06. Best Media Strategy – Consumer Durables – Other Products |
|||||
|
1 |
Mindshare |
UltraTech Cement |
Ghar Ek Mauka Ek |
UltraTech Cement Limited |
Bronze |
|
07. Best Media Strategy – Services |
|||||
|
1 |
Wavemaker India |
Dream11 |
Sirf Dekhenge Nai Ab #SabKhelenge |
SPORTA TECHNOLOGIES PRIVATE LIMITED |
Bronze |
|
2 |
Starcom |
Lenskart |
Lenskart: Shark Tank |
Lenskart |
Bronze |
|
08. Best Media Strategy – Media |
|||||
|
1 |
Wavemaker India |
JioCinema |
On Your Marks, Get Set, RACE: Blueprint for Excellence |
VIACOM 18 MEDIA PVT. LTD. |
Bronze |
|
09. Best Digital Strategy |
|||||
|
1 |
EssenceMediacom |
Thums Up |
Dekho Wicket Se Cricket |
Coca-Cola India |
Bronze |
|
2 |
EssenceMediacom |
Youtube |
Keeping pace with pop culture mirrors running in a never ending relay race! |
Google India |
Bronze |
|
3 |
Lodestar UM |
Spotify |
Podcast Pe Suna Kya! |
Spotify India |
Bronze |
|
4 |
Wavemaker India |
Tata Salt |
Desh ke Liye – Har Sawal Uthega |
Tata Consumer Products Limited |
Bronze |
|
5 |
Wavemaker India |
Luminous Inverter & Battery |
Bijli Gul 2.0 – Power Off, Luminous On |
Luminous Power Technologies Pvt. Ltd. |
Bronze |
|
6 |
Mindshare |
Brooke Bond Red Label Natural Care |
RED LABEL NATURAL CARE – CARE STATION – Cup Of Care |
Hindustan Unilever Limited |
Bronze |
|
7 |
Mindshare |
Dove Hair Care |
Elevating Beauty: Dove’s Unveiling of a Dynamic Digital Portfolio Strategy |
Hindustan Unilever Limited |
Bronze |
|
10. Best Media Innovation : Television |
|||||
|
1 |
EssenceMediacom |
Airtel 5G Plus |
Look Maa! I am on TV |
Bharti Airtel |
Bronze |
|
11.Best Media Innovation : Print – Dailies & Magazines |
|||||
|
1 |
Initiative Media |
Pulsar N160 |
Using Print for Moment Marketing |
Bajaj Auto Ltd. |
Bronze |
|
12.Best Media Innovation : Out of Home & Ambient Media & Cinema |
|||||
|
1 |
Wavemaker India |
Cadbury 5 Star |
Mush Detector – escape the Valentines Day mush |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
2 |
Wavemaker India |
Cadbury Celebrations |
Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
3 |
Madison Media |
Tata Altroz iCNG |
OMG its CNG |
Tata Motors |
Bronze |
|
14. Best Media Innovation : Digital – Paid Search |
|||||
|
1 |
Wavemaker India |
Vodafone Idea |
Leveraging data to move from platform conversions to offline activations |
Vodafone Idea Ltd. |
Bronze |
|
15. Best Media Innovation : Digital – SEO |
|||||
|
1 |
Zenith Media |
MyNestle |
7.2 million Impressions and Counting: MyNestle’s Extraordinary Year-Long Organic Success Story! |
Nestlé India Ltd. |
Bronze |
|
2 |
Zenith Media |
AskNestle |
AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share! |
Nestlé India Ltd. |
Bronze |
|
16. Best Media Innovation : Digital – Social Media |
|||||
|
1 |
Initiative Media |
Sunfeast Dark Fantasy |
Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies |
ITC Limited |
Bronze |
|
2 |
Mindshare |
Dove |
How Old Were You? |
Hindustan Unilever Limited |
Bronze |
|
3 |
EssenceMediacom |
Thums Up |
Dekho Wicket Se Cricket |
Coca-Cola India |
Bronze |
|
4 |
Lodestar UM |
Spotify |
Podcast Pe Suna Kya! |
Spotify India |
Bronze |
|
17. Best Media Innovation : Digital – Mobile / hand held devices |
|||||
|
1 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
2 |
Mindshare |
Disney + Hotstar |
Disney + Hotstar x Swiggy – The Dragon innovates an advertising inventory! |
Disney Star |
Bronze |
|
3 |
Wavemaker India |
Cadbury 5Star |
5Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5Star Multiple Category |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
4 |
Lodestar UM |
Spotify |
Podcast Pe Suna Kya! |
Spotify India |
Bronze |
|
18. Best Media Innovation : Digital – Display |
|||||
|
1 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
19. Best Media Innovation : Digital – Video |
|||||
|
1 |
Omnicom Media Group |
Apple |
Vishal Bhardwaj shot ‘Fursat’ on an iPhone and India watched it online, 151Mn times! |
Apple |
Bronze |
|
2 |
Mindshare |
Lakme |
Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival |
Hindustan Unilever Limited |
Bronze |
|
20. Best Media Innovation : Digital – Multiple Platform |
|||||
|
1 |
Omnicom Media Group |
Apple |
Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj |
Apple |
Bronze |
|
2 |
Wavemaker India |
Cadbury Celebrations |
Transforming the Cadbury Celebrations box into #ShopsForShopless |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
3 |
Wavemaker India |
Cadbury 5 Star |
5 Star is everywhere |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
4 |
Wavemaker India |
Cadbury Celebrations |
Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
21. Best Media Innovation : Digital – Voice |
|||||
|
1 |
Wavemaker India |
Oreo |
Oreo SIWO: Using Gen AI & ML to Turn Speechless Situations into Playful Moments |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
22. Best Media Innovation : Use of Digital for Brand Building |
|||||
|
1 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
2 |
EssenceMediacom |
Thums Up |
#HarHaathToofan |
Coca-Cola India |
Bronze |
|
3 |
Wavemaker India |
Netflix |
Laughing to the Top: The Netflix Journey through Memes |
Netflix |
Bronze |
|
4 |
Wavemaker India |
Seagram’s Royal Stag Packaged Drinking Water |
Royal Stag: Billion Films for a Billion Fans |
Pernod Ricard India Pvt. Ltd. |
Bronze |
|
5 |
EssenceMediacom |
Sprite |
Sprite: Hasi Ke Bulbule |
Coca-Cola India |
Bronze |
|
23. Best Media Innovation : Use of Digital for Performance |
|||||
|
1 |
EssenceMediacom |
Thums Up |
Jab Bhi Khao Biryani Make It Toofani |
Coca-Cola India |
Bronze |
|
2 |
Wavemaker India |
Cadbury Oreo |
Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
24. Best Media Innovation : Use of E-Com Market Places |
|||||
|
1 |
Mindshare |
Horlicks Mother Plus |
Horlicks Mother’s Plus – Delivering a healthier future |
Hindustan Unilever Limited |
Bronze |
|
2 |
Wavemaker India |
Cadbury Celebrations |
#ShopsForShopless |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
25. Best Media Innovation : Use of Connected TVs |
|||||
|
1 |
Omnicom Media Group |
Nivea |
Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy |
Beiersdorf |
Bronze |
|
26. Best Media Innovation : Best Use of Emerging Technology (excluding AI) for a Media Solution |
|||||
|
1 |
Wavemaker India |
Cadbury Gems |
Cadbury Gems Junior NFT |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
2 |
Mindshare |
Vim |
Vim Black- Breaking stereotypes in the kitchen and in tech |
Hindustan Unilever Limited |
Bronze |
|
3 |
Mindshare |
Upstox |
THE NET PRACTICE OF STOCK TRADING |
RKSV Securities Pvt Ltd |
Bronze |
|
28. Best Media Innovation : Best Use of Influencer Marketing for a brand |
|||||
|
1 |
Wavemaker India |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
2 |
Wavemaker India |
Sun Pharmaceutical Industries Ltd |
Hopes Restored, Heroes Honored |
Sun Pharmaceutical Industries Ltd |
Bronze |
|
3 |
Wavemaker India |
ConfirmTkt |
ConfirmTkt Won The World Cup |
Confirm Ticket Online Solutions Pvt Ltd |
Bronze |
|
4 |
Mindshare |
Lakme |
Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival |
Hindustan Unilever Limited |
Bronze |
|
5 |
Wavemaker India |
Colgate Visible White O2 |
#SmileOutLoud |
Colgate Palmolive India Ltd. |
Bronze |
|
29. Best Media Innovation : Events / Experiential Marketing |
|||||
|
1 |
Wavemaker India |
Tata Salt |
Desh ke Liye – Har Sawal Uthega |
Tata Consumer Products Limited |
Bronze |
|
2 |
Havas Media Group |
Swiggy |
Swiggy Bhog Elo Ghorey |
Swiggy |
Bronze |
|
30. Best Media Innovation : Direct Marketing |
|||||
|
1 |
Wavemaker India |
Tata Salt |
Desh ke Liye – Har Sawal Uthega |
Tata Consumer Products Limited |
Bronze |
|
32. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social |
|||||
|
1 |
Wavemaker India |
Center fresh |
Chewing Gum Turns Into A Jukebox |
Perfetti Van Melle |
Bronze |
|
2 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Bronze |
|
3 |
Mindshare |
Upstox |
THE NET PRACTICE OF STOCK TRADING |
RKSV Securities Pvt. Ltd. |
Bronze |
|
4 |
Wavemaker India |
Bournvita |
Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
33. Best Media Innovation : Rural Activation |
|||||
|
1 |
Mindshare |
UltraTech |
Yashasvi Pradhan – A Tale Of Breaking Clutter and Building Trust |
UltraTech Cement Limited |
Bronze |
|
34. Best Media Innovation : Sponsorships |
|||||
|
1 |
EssenceMediacom |
Sprite |
Sprite: Hasi Ke Bulbule |
Coca-Cola India |
Bronze |
|
2 |
EssenceMediacom |
Airtel 5G Plus |
Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
Bharti Airtel |
Bronze |
|
3 |
Wavemaker India |
Cargill Gemini |
A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO BEYOND THE KITCHEN TO FIND HER ‘EK AUR PEHCHAN |
Cargill India Pvt. Ltd. |
Bronze |
|
4 |
Lodestar UM |
Finolex Pipes |
Finolex Pipes- Pipes ka Bigg Boss |
Finolex Industries |
Bronze |
|
35. Best Media Research / Analytics using proprietary data |
|||||
|
1 |
Lodestar UM |
Mahindra and Mahindra |
MasterConnect – the science of multiscreen planning for brands |
Mahindra and Mahindra |
Bronze |
|
37. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology |
|||||
|
1 |
Zenith Media |
Sting |
How Sting leveraged First Party Data To Run a Multi Platform Campaign on YouTube, Meta and TTD and DV360 |
Pepsico India Holdings Pvt. Ltd. |
Bronze |
|
2 |
EssenceMediacom |
|
Driving brand preference, one data packet at a time |
Google India |
Bronze |
|
39. Best Integrated Campaign : Consumer Products – Beverages and drinks |
|||||
|
1 |
EssenceMediacom |
Thums Up |
Dekho Wicket Se Cricket |
Coca-Cola India |
Bronze |
|
2 |
EssenceMediacom |
Sprite |
Sprite: Hasi Ke Bulbule |
Coca-Cola India |
Bronze |
|
40. Best Integrated Campaign : Consumer Products – Confectionary and food |
|||||
|
1 |
Mindshare |
BRITANNIA MILK BIKIS |
Milk Bikis Flashback pack – Going down memory lane… |
Britannia Industries Limited |
Bronze |
|
41. Best Integrated Campaign : Consumer Products – Others |
|||||
|
1 |
Mindshare |
Sunlight |
Rongin Protekdin- Sunlight revives the colours of West Bengal |
Hindustan Unilever Limited |
Bronze |
|
42. Best Integrated Campaign – Consumer Durables – Tech Products |
|||||
|
1 |
Omnicom Media Group |
Apple |
Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj |
Apple |
Bronze |
|
44. Best Integrated Campaign : Services |
|||||
|
1 |
EssenceMediacom |
|
Either you, a loved one or an acquaintance have been scammed! |
Google India |
Bronze |
|
45. Best Integrated Campaign : Media |
|||||
|
1 |
mSix&partners |
Sony Liv |
Rocket Boys 2: the power of satellites bridging History and Entertainment |
Culver Max Entertainment Private Limited |
Bronze |
|
46. EMVIE for Diversity Equality & Inclusion (DE&I) |
|||||
|
1 |
Mindshare |
Britannia Marie |
How Marie has been championing equality & inclusivity for the Indian Nari! |
Britannia Industries Limited |
Bronze |
|
2 |
Wavemaker India |
Starbucks |
Call me Arpita and not Arpit. |
Starbucks |
Bronze |
|
47. Best Ongoing Media Campaign |
|||||
|
1 |
Mindshare |
Dove |
Dove Stop The Beauty Test |
Hindustan Unilever Limited |
Bronze |
|
2 |
Wavemaker India |
Cadbury Dairy Milk |
A Perpetual Symphony of Consumer Co-Creation of India’s Next Cadbury |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
3 |
EssenceMediacom |
Google Search |
Google Search’s Effort to Democratize Internet with Multimodal Search |
Google India |
Bronze |
|
48. EMVIE for Responsible Advertising (Privacy) |
|||||
|
1 |
Mindshare |
Castrol Auto Service |
Munnabhai CAS bole toh Complete Auto Service by Castrol |
Castrol India |
Bronze |
|
49. EMVIE for Good |
|||||
|
1 |
EssenceMediacom |
|
Either you, a loved one or an acquaintance have been scammed! |
Google India |
Bronze |
|
2 |
Havas Media Group |
Swiggy |
Swiggy Bhog Elo Ghorey |
Swiggy |
Bronze |
|
3 |
Wavemaker India |
Absolut Glassware |
AbsolutAlly: Challenging Stereotypes, Building Allies, and Transforming India for the LGBTQIA+ community |
Pernod Ricard India Pvt. Ltd. |
Bronze |
|
51. EMVIE for Best Media Buying Team of the Year |
|||||
|
1 |
Wavemaker India |
Colgate Palmolive |
Sweat behind 100 million smiles. |
Colgate Palmolive India Ltd. |
Bronze |
|
53. Young EMVIE Of The Year |
|||||
|
S. No. |
Company Name |
Name of the Person |
Brand – Entry Title |
Client Company |
Metal |
|
1 |
Wavemaker India |
Priyanka Joshi |
Cadbury Celebrations & Cadbury 5Star – The Chief Solutions Officer |
Mondelēz India Foods Pvt. Ltd. |
Bronze |
|
THERE ARE NO BRONZE EMVIES AWARDED IN THE FOLLOWING CATEGORIES |
|||||
|
Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene |
|||||
|
Best Media Strategy – Consumer Products – Others |
|||||
|
Best Media Strategy – Consumer Durables – Tech Products |
|||||
|
Best Media Innovation – Audio |
|||||
|
Best Media Innovation : Best Use of AI for a Media Solution |
|||||
|
Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship |
|||||
|
Best Media Research / Analytics using existing data |
|||||
|
Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene |
|||||
|
Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing |
|||||
|
THERE ARE NO SILVER & GOLD EMVIES AWARDED IN THE FOLLOWING CATEGORIES |
|||||
|
Best Media Strategy – Consumer Durables – Other Products |
|||||
|
Best Media Innovation : Use of Connected TVs |
|||||
|
Best Media Innovation : Rural Activation |
|||||
|
Best Integrated Campaign – Consumer Durables – Tech Products |
|||||
|
EMVIE for Responsible Advertising (Privacy) |
|||||
|
THERE IS NO EMVIE AWARDED IN THE FOLLOWING CATEGORY |
|||||
|
Best Integrated Campaign : Consumer Durables – Other Products |
|||||
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017