EMVIES 2023 – Shortlist

01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene
S.No Brand Title
1 Colgate Visible White SmileOutLoud with Colgate Visible White
2 Livon Serum LIVON – Your one stop destination for Hairstyling
3 Axe Axe Dual Action Cricket
4 Whisper India The Missing Chapter
5 Mamaearth Ubtan Face wash Launching new avtaar of Dadi Maa ke Nuskhe- Mamaearth Ubtan Facewash
6 Vaseline Deseasonalise the category
7 Colgate Palmolive India Ltd. ”Strong Teeth leads to better health” with this message we made the mothers feel confident that they’re doing everything to ensure better nutrition for their child.
02. Best Media Strategy – Consumer Products – Beverages and drinks
S.No Brand Title
1 Cadbury Bournvita Get the message
2 GCMMF (Amul) AMUL’S MANTRA OF HOW PRUDENT MEDIA ELECTION CAN HELP CREATE ONE OF THE BUZZIEST BRANDS IN A POST COVID ERA
3 Tata Tea Apne Bachon Ke Future Ke Liye Jaago Re!
4 Boost #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes
5 Sprite Bringing ‘Thand’ Back in Summers 2022
03. Best Media Strategy – Consumer Products – Confectionary and food
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad- 2
2 GCMMF (Amul) AMUL’S MANTRA OF HOW PRUDENT MEDIA ELECTION CAN HELP CREATE ONE OF THE BUZZIEST BRANDS IN A POST COVID ERA
3 Cadbury Perk Perk Disclaimers
4 Cadbury Dairy Milk Silk Silk Secret Messages
5 Cadbury Gems World’s Biggest Birthday Party
6 Cadbury Dairy Milk Hate is Unskippable
7 Cadbury Lickables Cadbury Lickables Playpad – Scan to unlock growth!
04. Best Media Strategy – Consumer Products – Others
S.No Brand Title
1 Castrol ACTIV MECHANIC TO SUPER MECHANIC
2 Men of Platinum Hitting a 6 with KL Rahul
3 Matrix Matrix M-day :World’s largest professional hairdressing connect with > 200K Hairdressers engaged via O + O
4 Sunlight Tantir Rong
5 Domex Domex Toilet Wars
05. Best Media Strategy – Consumer Durables – Tech Products
S.No Brand Title
1 Upstox Upstox ke saath Investment ‘Start Karke Dekho
2 Dell Technologies Dell – Small & Medium Business Synergy Initiative
3 Spotify ‘How Spotify enabled 1 Cr. Music listeners to overcome their fear of Onboarding’
4 Dell Technologies Dell – Click2WhatsApp Campaign
5 Spotify Spotify becomes Indian Gen Z’s default music app
06. Best Media Strategy – Consumer Durables – Other Products
S.No Brand Title
1 Asian Paints Royale Glitz The Spotlight of India!
2 Asian paints Ltd. Dealers Add Colors
3 UltraTech Cement Cementing progress with a strategic approach
4 Asian Paints Ace & Tractor Sparc Emulsion Budget Wala Paint
07. Best Media Strategy – Services
S.No Brand Title
1 Mobility Kapil Dev’s “175 Not Out” Replayed with Airtel 5G
2 Upstox Upstox ke saath Investment ‘Start Karke Dekho
3 Google Search Google Search Voice – Search For Change
4 Tata Play (Tata Sky) Ye content category mera hai, aur main iss category ka Jaikant Shikre, Tata Play!
5 Firstcry DARC (Digital Audience Research Council) for Firstcry!
6 Dunzo Performance through ATL
7 Project Concern International Jeevika Technical Support Program-Scale up
8 Meesho Adopted by Bharat: A Triple Digit Growth to 4 Crore Monthly Buyers
9 Meesho Building For Bharat – Fuelling India’s growth journey by digitising local businesses
08. Best Media Strategy – Media
S.No Brand Title
1 Netflix India #SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down
2 Netflix India Red Notice – Heist for Golden Eggs
3 Netflix India Navarasa – 9 days, 9 emotions
4 Spotify Spotify wins over India’s Filmy Dil
5 Amazon Prime Video A “WTF” Strategy for a “WTF” Show
6 Google Search Google Search Voice – Search For Change
7 Spotify Spotify and Cricket: A combo that won over all of India!
8 Netflix India Kota Factory – Life #OutOfSyllabus
9 Netflix India Minnal Murali – The Malayalam Superhero
09. Best Digital Strategy
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad- 2
2 Cadbury 5 Star Nothing Coin – World’s first currency that can be mined by Doing Nothing!
3 Cadbury Dairy Milk Hate is Unskippable
4 Netflix India Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO
5 Cadbury Bournvita Get the message
6 Cadbury Gems World’s Biggest Birthday Party
7 Dell Technologies Dell XPS Youniverse Creators
8 Cadbury Perk Perk Disclaimers
9 Cadbury 5 Star Valentine’s Day Alibi
10 Cadbury Lickables Cadbury Lickables Playpad – Scan to unlock growth!
11 Spotify Spotify wins over India’s Filmy Dil
12 Cadbury Dairy Milk Silk Silk Secret Messages
13 Meesho Monthly “Maha Indian Savings” sale campaigns – the litmus test of our brand-building efforts
14 Spotify Wrapped
15 Mia by Tanishq Mia by Tanishq owns the narrative of cultural gifting
16 Spotify India Using Music Marketing to drive Streams
17 Spotify Owning the biggest music moments
18 L’Oréal Paris L’Oreal India – Driving Revenue through Digital Media (CPAS)
19 KFC FIRST EVER GAMING REALITY SHOW
20 Netflix India Red Notice – Heist for Golden Eggs
21 Netflix India Winning With Memes – The Netflix Story
22 Star Sports IPL – Ye ab Normal Hai
23 Netflix India Navarasa – 9 days, 9 emotions
24 Cadburys Dairy Milk Madbury – India’s largest chocolate making factory online.
25 UltraTech Cement ‘Baat Ghar Ki 2.0’, Journey To Become IHB’s Expert Home Building Companion
26 UltraTech Cement ‘Ghar Ek, Mauka Ek’ An Alert Mechanism To Sensitize Home Builders To Choose The Right Cement
10. Best Media Innovation : Television
S.No Brand Title
1 Cadbury Dairy Milk Proud sponsors of the Ground Staff
2 Dunzo Zero Branding and One Day Campaign : Dunzo
3 Asian Paints – Royale Glitz The Spotlight of India!
4 Netflix India MAI – Priya Meets the Original Priya
5 UltraTech Cement Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement
6 Star Sports India Ko ROKO
7 Alpenliebe Juzt Jelly Baker’s Studio – India’s First Baking Reality Show on Zee TV
8 Renault India Making the Impossible, Possible – Interruption in live sports!
11.Best Media Innovation : Print – Dailies & Magazines
S.No Brand Title
1 Netflix India Money Heist – INDIA BOLE “BELLA CIAO”
2 Cadbury Dairy Milk Silk Silk Secret Messages
3 Volkswagen India We made Volkswagen Taigun drive to every household on its launch day!
4 Britannia “How did we achieve “Personalization @ scale” in one of the most “Mass platform”-print?
5 SonyLIV Please pay attention, it is Rocket Science
12.Best Media Innovation : Out of Home & Ambient Media
S.No Brand Title
1 Cadbury Dairy Milk Silk Silk Secret Messages
2 Netflix India Money Heist – INDIA BOLE “BELLA CIAO”
3 Johnnie Walker SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA!
4 Cadbury Chocobakes Cadbury Cookieclipse
5 Pulse Candy Pulse Candy Traffic Signal
6 Netflix India #SƂUᴉɥʇɹƎƂUɐɹʇS- A RIFT THAT OPENED THE GATEWAY TO HELL
7 Cadbury 5 Star #DoNothingLegend – A Brand Ambassador Who Does Almost Nothing.
13.Best Media Innovation : Cinema
S.No Brand Title
1 Netflix India Money Heist – INDIA BOLE “BELLA CIAO”
2 Kwality Walls Trixy Cinegame – 3 Layers of Fun
14. Best Media Innovation – Audio
S.No Brand Title
1 AMAZON SELLER SERVICES PVT LTD Amazon Youth Anthem
2 Star Sports RJ OFF-AIR; IPL ON-AIR
3 Amazon Prime Video Chhorrii
4 Royale Play Taana Baana Taana Baana by Asian Paints Royale Play
5 GULF Superfleet Gulf Superfleet Surakshabandhan Season 3
6 UltraTech Cement Explaining the Science of Home-Building with a Dash of Wit
7 Star Sports Star Sports’ Believe in Blue Stationality Takeover
15. Best Media Innovation : Digital – Search
S.No Brand Title
1 Max Life Insurance Maxlife’s Most effective Search Campaign
2 Gillette Imagine Typing Engineering Courses and seeing a Gillette ad?
3 Sprite Bringing ‘Thand’ Back in Summers 2022
4 Tata Motors How Tata Motors doubled its sale via online channels in 12 months!
16. Best Media Innovation : Digital – Social Media
S.No Brand Title
1 Netflix India Kota Factory – Life #OutOfSyllabus
2 Cadbury Celebrations Not Just a Cadbury Ad- 2
3 Cadburys Dairy Milk Madbury – Making your own Cadbury Dairy Milk
4 Netflix India #SƂUᴉɥʇɹƎƂUɐɹʇS- Nothing is Strange for Fans
5 Star Sports IPL – See you at the Stadium
6 Netflix India Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO
7 Boost Boost Stamina Stars – Capping the uncapped
8 Netflix India Putting India on RED NOTICE
9 KFC FIRST EVER GAMING REALITY SHOW
10 Cadbury Dairy Milk Silk Silk Secret Messages
11 Spotify Spotify wins over India’s Filmy Dil
12 Kamasutra Condoms Lovesutra – The art of lovemaking lies on your fingertips
13 Cadbury Bournvita Get the message
14 Spotify Wrapped
15 Instagram Making of IN THE MAKING
16 Johnnie Walker SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA!
17. Best Media Innovation : Digital – Mobile / hand held devices
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad- 2
2 Bru ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru!
3 Shoppers Stop GESTURING THROUGH THE PURCHASE JOURNEY
4 Star Sports IPL – See you at the Stadium
5 Sprite Bringing ‘Thand’ Back in Summers 2022
6 Dove Dove Unfiltered Filter
7 Sunlight Tantir Rong
8 Loreal India MNY WakeUp MakeUp
9 Netflix India Haseen Dillruba – Delicious Food to get you in ‘The Ultimate Kaunspiracy’ Mood
10 Airtel Xstream Premium World’s First Handheld Multiplex
11 Cadbury 5 Star Nothing Coin – World’s first currency that can be mined by Doing Nothing!
12 Spotify Wrapped
13 Upstox Demystifying Stock Trading through Cricket!
14 Swiggy Instamart Swiggy Instamart- Creation of Approval screens in MyGate APP
15 Cadbury Dairy Milk Hate is Unskippable
16 Netflix India Haseen Dillruba – Aashiqana ya Kaatilana
18. Best Media Innovation : Digital – Display
S.No Brand Title
1 Cadbury Dairy Milk Silk Silk Secret Messages
2 Luminous Power Technologies Pvt. Ltd. Luminous Bijli Gul
3 Alpenliebe Eclairs Plus Metaverse tastes sweeter with Alpenliebe Eclairs Plus
4 Boost #GameStaminaKa – Breaking Gender Barriers in Gaming
5 Netflix India Haseen Dillruba – Delicious Food to get you in ‘The Ultimate Kaunspiracy’ Mood
6 Oreo Say It With Oreo – Helped stay connected Online & Offline
7 Saridon Don’t Fake It, Just Shake It
19. Best Media Innovation : Digital – Video
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad- 2
2 Cadbury Dairy Milk Proud sponsors of the Ground Staff
3 Johnnie Walker SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA!
4 Škoda Auto Dear Judge, what will you choose?
5 Cadbury Dairy Milk Cadbury Dairy Milk: #Good Luck Girls
6 Bru ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru!
7 Škoda Auto ŠKODA – Connecting with the Soil of India
8 Cadbury 5 Star #DoNothingLegend – A Brand Ambassador Who Does Almost Nothing.
9 Asian paints Ltd. Where The Heart Is S 5
10 Cadbury Dairy Milk Silk Silk Secret Messages
11 Pepsi World’s First Heist
12 Upstox Demystifying Stock Trading through Cricket!
20. Best Media Innovation : Digital – Multiple Platform
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad- 2
2 Boost #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes
3 Netflix India Kota Factory – Life #OutOfSyllabus
4 Sunlight Tantir Rong
5 Cadbury Perk Perk Chaapless Champion
6 Sprite Bringing ‘Thand’ Back in Summers 2022
7 Bru ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru!
8 Netflix India Navarasa – 9 days, 9 emotions
9 Oreo Say It With Oreo – Digital interaction turning into playful interventions
10 Cadbury Dairy Milk Hate is Unskippable
11 Cadbury Bournvita Get the message
12 Cadbury Silk Silk Secret Messages
13 Netflix India #SƂUᴉɥʇɹƎƂUɐɹʇS– MEDIA GONE STRANGE
14 Cadbury 5 Star Nothing Coin – World’s first currency that can be mined by Doing Nothing!
15 Netflix India Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO
16 Pepsi World’s First Heist
17 Cadbury 5 Star #DoNothingLegend – A Brand Ambassador Who Does Almost Nothing.
21. Best Media Innovation : Digital – Voice
S.No Brand Title
1 Alpenliebe Juzt Jelly Alpenliebe Juzt Jelly: Voice of Children during Pandemic
2 KFC INDIA Howzzat!! -Shout to win big discounts on the KFC App.
3 Sunlight Tantir Rong
22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
S.No Brand Title
1 Johnnie Walker SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA!
2 Kamasutra Condoms Customer Engagement with First Ever NFT Launch by Kamasutra Condom
3 Development Bank of Singapore India (DBS India) Use of Machine Learning to improve quality of new acquisitions for a challenger MNC bank
4 Spotify Activating Person Place & Moment Framework via Addressable content engine
5 Nivea Soft Moisturiser How Nivea created 100000+ influencers for life in just 2 months!
6 KFC INDIA Howzzat!! -Shout to win big discounts on the KFC App.
7 Colors TV RSVP for RSPV
8 Cadbury Celebrations Not Just a Cadbury Ad- 2
9 Cadbury Dairy Milk Silk Silk Secret Messages
10 Cadbury 5Star Nothing Coin – A tech that turns your downtime into a digital currency
11 Cadbury Celebrations My First Rakhi
12 Luminous Power Technologies Pvt. Ltd. Luminous Bijli Gul
13 Cadbury Bournvita Get the message
14 Bru ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru!
15 Oreo Say It With Oreo – A tech that sparks playful connection with families
16 Jameson Driving real-time efficiencies by capturing Jameson’s football lovers
17 Loreal India MNY WakeUp MakeUp
23. Best Media Innovation : Best Use of Influencer Marketing for a brand
S.No Brand Title
1 Dove Dove Unfiltered Filter
2 Disney+HotStar Disney+ Hotstar Escaype Live X Moj
3 Boost Boost Stamina Stars – Capping the uncapped
4 Nivea Soft Moisturiser How Nivea created 100000+ influencers for life in just 2 months!
5 Brooke Bond 3 Roses Idhu Namma Team – Uniting Cricket Fans over cups of Tea
6 Knorr Chicken Cubes Cook with MaKaPa – Adventures of a Hopeless Chef
7 VIVO India VIVO Y 75 – #itsmystyle
8 Kwality Wall’s There are no seasons, only reasons for Kwality Wall’s!
9 Pepsi Pepsi Check My Fizz
10 Pepsi World’s First Heist
11 Instagram Making of IN THE MAKING
12 Cadbury Celebrations Not Just a Cadbury Ad- 2
13 Spotify India Campus Ambassador
14 Cadbury 5Star NothingCoin – The most talked about coin that can be mined by Doing Nothing!
15 Colors TV RSVP for RSPV
16 Cadbury Perk Perk Chaapless Champion
17 Asian paints Ltd. Where The Heart Is S 5
18 Cadbury Dairy Milk Proud sponsors of the Ground Staff
19 Marico Ltd SET WET SHOWED INDIA HOW TO STYLE IN REAL TIME
20 Cadbury 5 Star #DoNothingLegend – A Brand Ambassador Who Does Almost Nothing.
24. Best Media Innovation : Events / Experiential Marketing
S.No Brand Title
1 Cadbury 5 Star NothingCoin Bank – The first ever bank where you can grow your savings by DOING NOTHING!
2 Kwality Walls Trixy Cinegame – 3 Layers of Fun
3 Škoda Auto Dear Judge, what will you choose?
4 Netflix India Money Heist and the Pandemic – IT’S NOT OVER YET!
5 Mercedes Benz Ah My God! Money can’t buy this.
6 Airtel Xstream Premium World’s First Multiplex in Metaverse
7 Tata Tea Premium When 300 women bikers led the Shobha Yatra on Gudi Padwa
8 Nature Protect Keeping Uber rides safe, naturally!
9 Cadbury Dairy Milk Proud sponsors of the Ground Staff
10 Chupa Chups Fun for Everyone
25. Best Media Innovation : Direct Marketing
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad- 2
2 Cadbury 5Star NothingCoin – The most talked about coin that can be mined by Doing Nothing!
3 Ministry of Health and Family Welfare, GOI Vaccinating a 100 crore Indians by Dec 2021
4 GULF Superfleet Gulf Superfleet Surakshabandhan Season 3
5 Orra Fine Jewellery Have you ever seen your Father cry (tears of joy)?
6 Castrol CRB Turbomax Castrol Udaan – Initiative for CVO Segment
26. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship
S.No Brand Title
1 GCMMF (Amul) HOW AMUL CELEBRATED 75 YEARS OF MILK AND PROGRESS THROUGH ‘UN-MEDIA-LIKE’ OFF-BEAT MEDIA INTERVENTIONS
2 Cadbury Dairy Milk Proud sponsors of the Ground Staff
3 UltraTech Cement Baat Ghar Ki, a Content Engine for Individual Home Builders (IHBs)
4 UltraTech Cement Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement
5 Alpenliebe Juzt Jelly Baker’s Studio – India me Baking ki Masti Chali
6 Netflix India Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO
7 WhatsApp A Private series of Un-private people
8 Asian Paints – Royale Glitz The Spotlight of India!
9 Cadbury Dairy Milk Cadbury Mishti – A sweet symphony
10 Coca-Cola Coke: Save The Date
11 Instagram Making of IN THE MAKING
27. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social
S.No Brand Title
1 Alpenliebe Juzt Jelly Baker’s Studio – India’s First Baking Reality Show on Zee5
2 Netflix India Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO
3 Amazon Prime Video Prime On Your Plate
4 Men of Platinum Hitting a 6 with KL Rahul
5 SKODA Do Mothers know about cars?
6 Center Fresh Magic of first Meetings
7 Dell Technologies Dell XPS Youniverse Creators
8 Upstox Demystifying Stock Trading through Cricket!
9 Škoda Auto Dear Judge, what will you choose?
10 Boost #GameStaminaKa – Breaking Gender Barriers in Gaming
11 Pepsi World’s First Heist
12 Diageo We Raised the Bar of entertainment with utmost safety during COVID -19 -A serving of delight by safe hands!
13 WhatsApp A Private series of Un-private people
14 VIVO India First-ever debut Short Film by Karan Johar- Shot on #vivox80Pro
28. Best Media Innovation : Rural Activation
S.No Brand Title
1 Sunlight Tantir Rong
2 Fujifilm India TB Eradication Campaign
3 UltraTech Cement What a PM is to a Nation, the Gram Pradhan is to his village
4 Veedol Tractor Oil Veedol – Kahani, Dadaji Ki Zubani!
29. Best Media Innovation : Sponsorships
S.No Brand Title
1 Cadbury Dairy Milk Proud sponsors of the Ground Staff
2 Boost #GameStaminaKa – Breaking Gender Barriers in Gaming
3 WhatsApp A Private series of Un-private people
4 Škoda Auto ŠKODA – Connecting with the Soil of India
5 Complan When Amitabh Bachchan briefly became “The Complan Boy”
6 Upstox Demystifying Stock Trading through Cricket!
7 upGrad upGrad Association on Shark Tank Season 1
8 UltraTech Cement Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement
9 Asian Paints Royale Glitz The Spotlight of India!
10 Byjus Classes Investing in Ritualization
11 Protekt Magic Handwash Suraksha Tumhari Zimmedari Humari
30. Best Media Research / Analytics : Best Media Research using proprietary data
S.No Brand Title
1 Agency Research CEFF a tool for celebrity endorsement planning
2 Cadbury Joy Deliveries How Predictive Modelling enabled Mondelez to understand their customers and maximize value
3 Boost Boost Stamina Meter – ON THE RISE !!!
4 Vodafone Idea Limited Deciphering Brand campaign effect on Performance Campaign without hindering any data privacy encroachment
5 Upstox Demystifying Stock Trading through Cricket!
6 Netflix India How we built an ‘Always On’ brand track for Netflix
31. Best Media Research / Analytics : Best Media Research using existing data
S.No Brand Title
1 Himalaya Face Wash From the military world to the marketing world – “The Risk Threat Matrix”
 2 Byjus Classes  Making TV Accountable
3 Agency Research
CEFF a tool for celebrity endorsement planning
4 Mahindra & Mahindra
Demand Forecaster: A tool for predicting market responsiveness for new product categories


32. Best Media Research / Analytics : Best use of Analytics/Data Technology
S.No Brand Title
1 Joy Deliveries How Predictive Modelling enabled Mondelez to understand their customers and maximize value
2 Benadryl Benadryl – “Compass” powering Marketing Promotion to drive Market share Growth
3 Mondelez India Innovation through Data Strategy – Driving marketing evolution through united consumer data
4 Upstox Demystifying Stock Trading through Cricket!
5 India Covid Vaccination – Bill & Melinda Gates Foundation (in association with Ministry of Health & Family Welfare, Government of India) India’s Covid War-room: Vaccinating 1.38 Billion Indians
6 Dominos Dominos – Media Mix Modeling
7 Boost Boost Stamina Meter – ON THE RISE !!!
8 Vodafone Idea Limited How to use the prowess of Google Ads Data Hub to bring media efficiencies?
9 Rummy Culture Rummy Culture – Changing the Paradigm of Television Planning
33. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene
S.No Brand Title
1 Philips All in One Trimmer Different Strokes for Different Folks
2 Colgate Visible White SmileOutLoud with Colgate Visible White
34. Best Integrated Campaign : Consumer Products – Beverages and drinks
S.No Brand Title
1 Boost #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes
2 Boost Boost Stamina Meter – ON THE RISE !!!
3 Brooke Bond 3 Roses Idhu Namma Team – Uniting Cricket Fans over cups of Tea
4 GCMMF (Amul) HOW AMUL CELEBRATED 75 YEARS OF MILK AND PROGRESS THROUGH ‘UN-MEDIA-LIKE’ OFF-BEAT MEDIA INTERVENTIONS
5 Thums Up Return of the Gladiator
35. Best Integrated Campaign : Consumer Products – Confectionary and food
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad- 2
2 Cadbury Dairy Milk Silk Silk Secret Messages
3 Cadbury Dairy Milk Proud sponsors of the Ground Staff
4 Cadbury 5Star Nothing Coin – World’s first currency that can be mined by Doing Nothing!
5 Cadbury 5 Star Valentine’s Day Alibi
6 Cadbury Gems World’s Biggest Birthday Party
36. Best Integrated Campaign : Consumer Products – Others
S.No Brand Title
1 Sunlight Tantir Rong
2 Domex Domex Toilet Wars
3 Ariel Ariel #SeeEqual #ShareTheLoad
4 Vim Liquid Khel Khel Me Safaai
5 Hi-PERF Engine Oil Hi-PERF – Yeh campaign Ka Impact Kitna Chalega? – “Lamba Chalega”
37. Best Integrated Campaign – Consumer Durables – Tech Products
S.No Brand Title
1 WhatsApp WhatsApp stems Privacy concern
2 Spotify Spotify and Cricket: A combo that won over all of India!
3 Upstox Demystifying Stock Trading through Cricket!
4 Spotify Spotify wins over India’s Filmy Dil
38. Best Integrated Campaign – Consumer Durables – Other Products –
S.No Brand Title
1 UltraTech Cement Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement
2 UltraTech Cement What a PM is to a Nation, the Gram Pradhan is to his village
3 Hero Pleasure Xtec Driving women towards liberation on new Pleasure Xtec #AchhaHaiLadkiChalaRahiHai
4 IKEA Manege Ban’Manege Banee’- Welcome to IKEA’s new home in Bengaluru’
5 UltraTech Cement Baat Ghar Ki, a content engine for Individual Home Builders (IHBs)
39. Best Integrated Campaign : Services
S.No Brand Title
1 Ministry of Health and Family Welfare, GOI Vaccinating a 100 crore Indians by Dec 2021
2 Google Search Google Search Voice – Search For Change
3 Meesho Building For Bharat – Fuelling India’s growth journey by digitising local businesses
4 Tata Play (Tata Sky) Disruptions disruptions disruptions, I don’t like it but disruptions like me, I can’t avoid it!
5 Meesho Adopted by Bharat: A Triple Digit Growth to 4 Crore Monthly Buyers
6 Upstox Demystifying Stock Trading through Cricket!
40. Best Integrated Campaign : Media
S.No Brand Title
1 Spotify How Spotify enabled 1 Cr.+ Music listeners to overcome their fear of Onboarding’
2 Netflix India Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO
3 Netflix India #SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down
4 Netflix India Navarasa – 9 days, 9 emotions
5 Spotify Wrapped
6 Spotify India “Using Music Marketing to drive Streams”/Owning latest Music
7 Spotify Spotify wins over India’s Filmy Dil
8 Spotify Spotify and Cricket: A combo that won over all of India!
9 Netflix India Minnal Murali – The Malayalam Superhero
41. Best Ongoing Media Campaign
S.No Brand Title
1 Ariel Ariel #SeeEqual #ShareTheLoad
2 Cadbury 5Star Escape Valentine’s Day with 5Star
3 Cadbury Celebrations Not Just a Cadbury Ad- 2
4 Cadbury 5Star Nothing Coin – World’s first currency that can be mined by Doing Nothing!
5 Cadbury Dairy Milk Silk Silk Secret Messages
6 Cadbury Dairy Milk Cadbury Mishti – A sweet symphony



42. EMVIE for Good
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad- 2
2 Plum Goodness Plum Goodness – Empties4Good
3 SOS Children’s Villages India How Chatpat increased corporate donations by 61.5% for SOS Children’s Villages India
4 Mars Petcare #beIndieProud
5 Horlicks Diabetes Plus Horlicks Diabetes Plus – Diabetes Prevention Awareness Campaign
6 Cadbury Bournvita Get the message
7 Boost #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes
8 Whisper (P&G) Whisper
46. Young EMVIE Of The Year
S.No Brand Title
1 Netflix India The Maestro
2 Cadbury Celebrations, Cadbury Dairy Milk #Tech-For-Good : Using Tech To Move From Story Telling To Story Doing
3 Cadbury Dairy Milk & Cadbury Dairy Milk Silk Megha Mittal – Championing Cultural Campaigns
4 Cadbury 5Star, Cadbury Perk, Cadbury Lickables Neomi Desai Shah – Revolutionizing Media With Tomorrow’s Technology Today!
5 Netflix India Walk the Extra Mile_Lakshada Dali
6 Cadbury Joy Deliveries, Bournville & MTR Pushing Digital Commerce to Full Throttle
7 Oreo & Chocobakes Cookies Mayank Bharadwaj – MMS ( Moment Marketing Specialist)
8 Mondelez Data Strategy One CDP to rule them all, one FPD to bind them
48. Best response to COVID 19
S.No Brand Title
1 Ministry of Health and Family Welfare, GOI Vaccinating a 100 crore Indians by Dec 2021
2 Cadbury Celebrations Not Just a Cadbury Ad- 2
3 Budweiser Bud For Good
4 Tata Tea Jaago Re, iss bar sabke liye
5 TATA Tea Premium Saving artisans one Kulhad at a time
6 Sunlight Tantir Rong
7 Vim Liquid BEATING THE DISHWASH & COVID BLUES
8 Castrol ACTIV MECHANIC TO SUPER MECHANIC
49. Diversity Equality & Inclusion (DE&I)
S.No Brand Title
1 Boost #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes
2 Google Search Google Search Voice – Search For Change
3 Bausch & Lomb How Bausch + Lomb’s #LookOfLove advocated for unbiased and unprejudiced love
4 Britannia How Marie has been championing equality & inclusivity for the Indian Nari
5 Sunlight Tantir Rong

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