| 01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene | ||
| S.No | Brand | Title |
| 1 | Colgate Visible White | SmileOutLoud with Colgate Visible White |
| 2 | Livon Serum | LIVON – Your one stop destination for Hairstyling |
| 3 | Axe | Axe Dual Action Cricket |
| 4 | Whisper India | The Missing Chapter |
| 5 | Mamaearth Ubtan Face wash | Launching new avtaar of Dadi Maa ke Nuskhe- Mamaearth Ubtan Facewash |
| 6 | Vaseline | Deseasonalise the category |
| 7 | Colgate Palmolive India Ltd. | ”Strong Teeth leads to better health” with this message we made the mothers feel confident that they’re doing everything to ensure better nutrition for their child. |
| 02. Best Media Strategy – Consumer Products – Beverages and drinks | ||
| S.No | Brand | Title |
| 1 | Cadbury Bournvita | Get the message |
| 2 | GCMMF (Amul) | AMUL’S MANTRA OF HOW PRUDENT MEDIA ELECTION CAN HELP CREATE ONE OF THE BUZZIEST BRANDS IN A POST COVID ERA |
| 3 | Tata Tea | Apne Bachon Ke Future Ke Liye Jaago Re! |
| 4 | Boost | #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes |
| 5 | Sprite | Bringing ‘Thand’ Back in Summers 2022 |
| 03. Best Media Strategy – Consumer Products – Confectionary and food | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 2 | GCMMF (Amul) | AMUL’S MANTRA OF HOW PRUDENT MEDIA ELECTION CAN HELP CREATE ONE OF THE BUZZIEST BRANDS IN A POST COVID ERA |
| 3 | Cadbury Perk | Perk Disclaimers |
| 4 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 5 | Cadbury Gems | World’s Biggest Birthday Party |
| 6 | Cadbury Dairy Milk | Hate is Unskippable |
| 7 | Cadbury Lickables | Cadbury Lickables Playpad – Scan to unlock growth! |
| 04. Best Media Strategy – Consumer Products – Others | ||
| S.No | Brand | Title |
| 1 | Castrol ACTIV | MECHANIC TO SUPER MECHANIC |
| 2 | Men of Platinum | Hitting a 6 with KL Rahul |
| 3 | Matrix | Matrix M-day :World’s largest professional hairdressing connect with > 200K Hairdressers engaged via O + O |
| 4 | Sunlight | Tantir Rong |
| 5 | Domex | Domex Toilet Wars |
| 05. Best Media Strategy – Consumer Durables – Tech Products | ||
| S.No | Brand | Title |
| 1 | Upstox | Upstox ke saath Investment ‘Start Karke Dekho |
| 2 | Dell Technologies | Dell – Small & Medium Business Synergy Initiative |
| 3 | Spotify | ‘How Spotify enabled 1 Cr. Music listeners to overcome their fear of Onboarding’ |
| 4 | Dell Technologies | Dell – Click2WhatsApp Campaign |
| 5 | Spotify | Spotify becomes Indian Gen Z’s default music app |
| 06. Best Media Strategy – Consumer Durables – Other Products | ||
| S.No | Brand | Title |
| 1 | Asian Paints Royale Glitz | The Spotlight of India! |
| 2 | Asian paints Ltd. | Dealers Add Colors |
| 3 | UltraTech Cement | Cementing progress with a strategic approach |
| 4 | Asian Paints Ace & Tractor Sparc Emulsion | Budget Wala Paint |
| 07. Best Media Strategy – Services | ||
| S.No | Brand | Title |
| 1 | Mobility | Kapil Dev’s “175 Not Out” Replayed with Airtel 5G |
| 2 | Upstox | Upstox ke saath Investment ‘Start Karke Dekho |
| 3 | Google Search | Google Search Voice – Search For Change |
| 4 | Tata Play (Tata Sky) | Ye content category mera hai, aur main iss category ka Jaikant Shikre, Tata Play! |
| 5 | Firstcry | DARC (Digital Audience Research Council) for Firstcry! |
| 6 | Dunzo | Performance through ATL |
| 7 | Project Concern International | Jeevika Technical Support Program-Scale up |
| 8 | Meesho | Adopted by Bharat: A Triple Digit Growth to 4 Crore Monthly Buyers |
| 9 | Meesho | Building For Bharat – Fuelling India’s growth journey by digitising local businesses |
| 08. Best Media Strategy – Media | ||
| S.No | Brand | Title |
| 1 | Netflix India | #SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down |
| 2 | Netflix India | Red Notice – Heist for Golden Eggs |
| 3 | Netflix India | Navarasa – 9 days, 9 emotions |
| 4 | Spotify | Spotify wins over India’s Filmy Dil |
| 5 | Amazon Prime Video | A “WTF” Strategy for a “WTF” Show |
| 6 | Google Search | Google Search Voice – Search For Change |
| 7 | Spotify | Spotify and Cricket: A combo that won over all of India! |
| 8 | Netflix India | Kota Factory – Life #OutOfSyllabus |
| 9 | Netflix India | Minnal Murali – The Malayalam Superhero |
| 09. Best Digital Strategy | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 2 | Cadbury 5 Star | Nothing Coin – World’s first currency that can be mined by Doing Nothing! |
| 3 | Cadbury Dairy Milk | Hate is Unskippable |
| 4 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO |
| 5 | Cadbury Bournvita | Get the message |
| 6 | Cadbury Gems | World’s Biggest Birthday Party |
| 7 | Dell Technologies | Dell XPS Youniverse Creators |
| 8 | Cadbury Perk | Perk Disclaimers |
| 9 | Cadbury 5 Star | Valentine’s Day Alibi |
| 10 | Cadbury Lickables | Cadbury Lickables Playpad – Scan to unlock growth! |
| 11 | Spotify | Spotify wins over India’s Filmy Dil |
| 12 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 13 | Meesho | Monthly “Maha Indian Savings” sale campaigns – the litmus test of our brand-building efforts |
| 14 | Spotify | Wrapped |
| 15 | Mia by Tanishq | Mia by Tanishq owns the narrative of cultural gifting |
| 16 | Spotify India | Using Music Marketing to drive Streams |
| 17 | Spotify | Owning the biggest music moments |
| 18 | L’Oréal Paris | L’Oreal India – Driving Revenue through Digital Media (CPAS) |
| 19 | KFC | FIRST EVER GAMING REALITY SHOW |
| 20 | Netflix India | Red Notice – Heist for Golden Eggs |
| 21 | Netflix India | Winning With Memes – The Netflix Story |
| 22 | Star Sports | IPL – Ye ab Normal Hai |
| 23 | Netflix India | Navarasa – 9 days, 9 emotions |
| 24 | Cadburys Dairy Milk | Madbury – India’s largest chocolate making factory online. |
| 25 | UltraTech Cement | ‘Baat Ghar Ki 2.0’, Journey To Become IHB’s Expert Home Building Companion |
| 26 | UltraTech Cement | ‘Ghar Ek, Mauka Ek’ An Alert Mechanism To Sensitize Home Builders To Choose The Right Cement |
| 10. Best Media Innovation : Television | ||
| S.No | Brand | Title |
| 1 | Cadbury Dairy Milk | Proud sponsors of the Ground Staff |
| 2 | Dunzo | Zero Branding and One Day Campaign : Dunzo |
| 3 | Asian Paints – Royale Glitz | The Spotlight of India! |
| 4 | Netflix India | MAI – Priya Meets the Original Priya |
| 5 | UltraTech Cement | Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement |
| 6 | Star Sports | India Ko ROKO |
| 7 | Alpenliebe Juzt Jelly | Baker’s Studio – India’s First Baking Reality Show on Zee TV |
| 8 | Renault India | Making the Impossible, Possible – Interruption in live sports! |
| 11.Best Media Innovation : Print – Dailies & Magazines | ||
| S.No | Brand | Title |
| 1 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” |
| 2 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 3 | Volkswagen India | We made Volkswagen Taigun drive to every household on its launch day! |
| 4 | Britannia | “How did we achieve “Personalization @ scale” in one of the most “Mass platform”-print? |
| 5 | SonyLIV | Please pay attention, it is Rocket Science |
| 12.Best Media Innovation : Out of Home & Ambient Media | ||
| S.No | Brand | Title |
| 1 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 2 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” |
| 3 | Johnnie Walker | SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA! |
| 4 | Cadbury Chocobakes | Cadbury Cookieclipse |
| 5 | Pulse Candy | Pulse Candy Traffic Signal |
| 6 | Netflix India | #SƂUᴉɥʇɹƎƂUɐɹʇS- A RIFT THAT OPENED THE GATEWAY TO HELL |
| 7 | Cadbury 5 Star | #DoNothingLegend – A Brand Ambassador Who Does Almost Nothing. |
| 13.Best Media Innovation : Cinema | ||
| S.No | Brand | Title |
| 1 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” |
| 2 | Kwality Walls | Trixy Cinegame – 3 Layers of Fun |
| 14. Best Media Innovation – Audio | ||
| S.No | Brand | Title |
| 1 | AMAZON SELLER SERVICES PVT LTD | Amazon Youth Anthem |
| 2 | Star Sports | RJ OFF-AIR; IPL ON-AIR |
| 3 | Amazon Prime Video | Chhorrii |
| 4 | Royale Play Taana Baana | Taana Baana by Asian Paints Royale Play |
| 5 | GULF Superfleet | Gulf Superfleet Surakshabandhan Season 3 |
| 6 | UltraTech Cement | Explaining the Science of Home-Building with a Dash of Wit |
| 7 | Star Sports | Star Sports’ Believe in Blue Stationality Takeover |
| 15. Best Media Innovation : Digital – Search | ||
| S.No | Brand | Title |
| 1 | Max Life Insurance | Maxlife’s Most effective Search Campaign |
| 2 | Gillette | Imagine Typing Engineering Courses and seeing a Gillette ad? |
| 3 | Sprite | Bringing ‘Thand’ Back in Summers 2022 |
| 4 | Tata Motors | How Tata Motors doubled its sale via online channels in 12 months! |
| 16. Best Media Innovation : Digital – Social Media | ||
| S.No | Brand | Title |
| 1 | Netflix India | Kota Factory – Life #OutOfSyllabus |
| 2 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 3 | Cadburys Dairy Milk | Madbury – Making your own Cadbury Dairy Milk |
| 4 | Netflix India | #SƂUᴉɥʇɹƎƂUɐɹʇS- Nothing is Strange for Fans |
| 5 | Star Sports | IPL – See you at the Stadium |
| 6 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO |
| 7 | Boost | Boost Stamina Stars – Capping the uncapped |
| 8 | Netflix India | Putting India on RED NOTICE |
| 9 | KFC | FIRST EVER GAMING REALITY SHOW |
| 10 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 11 | Spotify | Spotify wins over India’s Filmy Dil |
| 12 | Kamasutra Condoms | Lovesutra – The art of lovemaking lies on your fingertips |
| 13 | Cadbury Bournvita | Get the message |
| 14 | Spotify | Wrapped |
| 15 | Making of IN THE MAKING | |
| 16 | Johnnie Walker | SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA! |
| 17. Best Media Innovation : Digital – Mobile / hand held devices | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 2 | Bru | ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru! |
| 3 | Shoppers Stop | GESTURING THROUGH THE PURCHASE JOURNEY |
| 4 | Star Sports | IPL – See you at the Stadium |
| 5 | Sprite | Bringing ‘Thand’ Back in Summers 2022 |
| 6 | Dove | Dove Unfiltered Filter |
| 7 | Sunlight | Tantir Rong |
| 8 | Loreal India | MNY WakeUp MakeUp |
| 9 | Netflix India | Haseen Dillruba – Delicious Food to get you in ‘The Ultimate Kaunspiracy’ Mood |
| 10 | Airtel Xstream Premium | World’s First Handheld Multiplex |
| 11 | Cadbury 5 Star | Nothing Coin – World’s first currency that can be mined by Doing Nothing! |
| 12 | Spotify | Wrapped |
| 13 | Upstox | Demystifying Stock Trading through Cricket! |
| 14 | Swiggy Instamart | Swiggy Instamart- Creation of Approval screens in MyGate APP |
| 15 | Cadbury Dairy Milk | Hate is Unskippable |
| 16 | Netflix India | Haseen Dillruba – Aashiqana ya Kaatilana |
| 18. Best Media Innovation : Digital – Display | ||
| S.No | Brand | Title |
| 1 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 2 | Luminous Power Technologies Pvt. Ltd. | Luminous Bijli Gul |
| 3 | Alpenliebe Eclairs Plus | Metaverse tastes sweeter with Alpenliebe Eclairs Plus |
| 4 | Boost | #GameStaminaKa – Breaking Gender Barriers in Gaming |
| 5 | Netflix India | Haseen Dillruba – Delicious Food to get you in ‘The Ultimate Kaunspiracy’ Mood |
| 6 | Oreo | Say It With Oreo – Helped stay connected Online & Offline |
| 7 | Saridon | Don’t Fake It, Just Shake It |
| 19. Best Media Innovation : Digital – Video | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 2 | Cadbury Dairy Milk | Proud sponsors of the Ground Staff |
| 3 | Johnnie Walker | SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA! |
| 4 | Škoda Auto | Dear Judge, what will you choose? |
| 5 | Cadbury Dairy Milk | Cadbury Dairy Milk: #Good Luck Girls |
| 6 | Bru | ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru! |
| 7 | Škoda Auto | ŠKODA – Connecting with the Soil of India |
| 8 | Cadbury 5 Star | #DoNothingLegend – A Brand Ambassador Who Does Almost Nothing. |
| 9 | Asian paints Ltd. | Where The Heart Is S 5 |
| 10 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 11 | Pepsi | World’s First Heist |
| 12 | Upstox | Demystifying Stock Trading through Cricket! |
| 20. Best Media Innovation : Digital – Multiple Platform | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 2 | Boost | #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes |
| 3 | Netflix India | Kota Factory – Life #OutOfSyllabus |
| 4 | Sunlight | Tantir Rong |
| 5 | Cadbury Perk | Perk Chaapless Champion |
| 6 | Sprite | Bringing ‘Thand’ Back in Summers 2022 |
| 7 | Bru | ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru! |
| 8 | Netflix India | Navarasa – 9 days, 9 emotions |
| 9 | Oreo | Say It With Oreo – Digital interaction turning into playful interventions |
| 10 | Cadbury Dairy Milk | Hate is Unskippable |
| 11 | Cadbury Bournvita | Get the message |
| 12 | Cadbury Silk | Silk Secret Messages |
| 13 | Netflix India | #SƂUᴉɥʇɹƎƂUɐɹʇS– MEDIA GONE STRANGE |
| 14 | Cadbury 5 Star | Nothing Coin – World’s first currency that can be mined by Doing Nothing! |
| 15 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO |
| 16 | Pepsi | World’s First Heist |
| 17 | Cadbury 5 Star | #DoNothingLegend – A Brand Ambassador Who Does Almost Nothing. |
| 21. Best Media Innovation : Digital – Voice | ||
| S.No | Brand | Title |
| 1 | Alpenliebe Juzt Jelly | Alpenliebe Juzt Jelly: Voice of Children during Pandemic |
| 2 | KFC INDIA | Howzzat!! -Shout to win big discounts on the KFC App. |
| 3 | Sunlight | Tantir Rong |
| 22. Best Media Innovation : Best Use of Emerging Technology for a Media Solution | ||
| S.No | Brand | Title |
| 1 | Johnnie Walker | SPOTTED: A MYSTERIOUS ‘WALKER’ IN THE SKIES OF GOA! |
| 2 | Kamasutra Condoms | Customer Engagement with First Ever NFT Launch by Kamasutra Condom |
| 3 | Development Bank of Singapore India (DBS India) | Use of Machine Learning to improve quality of new acquisitions for a challenger MNC bank |
| 4 | Spotify | Activating Person Place & Moment Framework via Addressable content engine |
| 5 | Nivea Soft Moisturiser | How Nivea created 100000+ influencers for life in just 2 months! |
| 6 | KFC INDIA | Howzzat!! -Shout to win big discounts on the KFC App. |
| 7 | Colors TV | RSVP for RSPV |
| 8 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 9 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 10 | Cadbury 5Star | Nothing Coin – A tech that turns your downtime into a digital currency |
| 11 | Cadbury Celebrations | My First Rakhi |
| 12 | Luminous Power Technologies Pvt. Ltd. | Luminous Bijli Gul |
| 13 | Cadbury Bournvita | Get the message |
| 14 | Bru | ‘Aanandam Aarambam’ – Happiness starts with a cup of Bru! |
| 15 | Oreo | Say It With Oreo – A tech that sparks playful connection with families |
| 16 | Jameson | Driving real-time efficiencies by capturing Jameson’s football lovers |
| 17 | Loreal India | MNY WakeUp MakeUp |
| 23. Best Media Innovation : Best Use of Influencer Marketing for a brand | ||
| S.No | Brand | Title |
| 1 | Dove | Dove Unfiltered Filter |
| 2 | Disney+HotStar | Disney+ Hotstar Escaype Live X Moj |
| 3 | Boost | Boost Stamina Stars – Capping the uncapped |
| 4 | Nivea Soft Moisturiser | How Nivea created 100000+ influencers for life in just 2 months! |
| 5 | Brooke Bond 3 Roses | Idhu Namma Team – Uniting Cricket Fans over cups of Tea |
| 6 | Knorr Chicken Cubes | Cook with MaKaPa – Adventures of a Hopeless Chef |
| 7 | VIVO India | VIVO Y 75 – #itsmystyle |
| 8 | Kwality Wall’s | There are no seasons, only reasons for Kwality Wall’s! |
| 9 | Pepsi | Pepsi Check My Fizz |
| 10 | Pepsi | World’s First Heist |
| 11 | Making of IN THE MAKING | |
| 12 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 13 | Spotify India | Campus Ambassador |
| 14 | Cadbury 5Star | NothingCoin – The most talked about coin that can be mined by Doing Nothing! |
| 15 | Colors TV | RSVP for RSPV |
| 16 | Cadbury Perk | Perk Chaapless Champion |
| 17 | Asian paints Ltd. | Where The Heart Is S 5 |
| 18 | Cadbury Dairy Milk | Proud sponsors of the Ground Staff |
| 19 | Marico Ltd | SET WET SHOWED INDIA HOW TO STYLE IN REAL TIME |
| 20 | Cadbury 5 Star | #DoNothingLegend – A Brand Ambassador Who Does Almost Nothing. |
| 24. Best Media Innovation : Events / Experiential Marketing | ||
| S.No | Brand | Title |
| 1 | Cadbury 5 Star | NothingCoin Bank – The first ever bank where you can grow your savings by DOING NOTHING! |
| 2 | Kwality Walls | Trixy Cinegame – 3 Layers of Fun |
| 3 | Škoda Auto | Dear Judge, what will you choose? |
| 4 | Netflix India | Money Heist and the Pandemic – IT’S NOT OVER YET! |
| 5 | Mercedes Benz | Ah My God! Money can’t buy this. |
| 6 | Airtel Xstream Premium | World’s First Multiplex in Metaverse |
| 7 | Tata Tea Premium | When 300 women bikers led the Shobha Yatra on Gudi Padwa |
| 8 | Nature Protect | Keeping Uber rides safe, naturally! |
| 9 | Cadbury Dairy Milk | Proud sponsors of the Ground Staff |
| 10 | Chupa Chups | Fun for Everyone |
| 25. Best Media Innovation : Direct Marketing | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 2 | Cadbury 5Star | NothingCoin – The most talked about coin that can be mined by Doing Nothing! |
| 3 | Ministry of Health and Family Welfare, GOI | Vaccinating a 100 crore Indians by Dec 2021 |
| 4 | GULF Superfleet | Gulf Superfleet Surakshabandhan Season 3 |
| 5 | Orra Fine Jewellery | Have you ever seen your Father cry (tears of joy)? |
| 6 | Castrol CRB Turbomax | Castrol Udaan – Initiative for CVO Segment |
| 26. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship | ||
| S.No | Brand | Title |
| 1 | GCMMF (Amul) | HOW AMUL CELEBRATED 75 YEARS OF MILK AND PROGRESS THROUGH ‘UN-MEDIA-LIKE’ OFF-BEAT MEDIA INTERVENTIONS |
| 2 | Cadbury Dairy Milk | Proud sponsors of the Ground Staff |
| 3 | UltraTech Cement | Baat Ghar Ki, a Content Engine for Individual Home Builders (IHBs) |
| 4 | UltraTech Cement | Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement |
| 5 | Alpenliebe Juzt Jelly | Baker’s Studio – India me Baking ki Masti Chali |
| 6 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO |
| 7 | A Private series of Un-private people | |
| 8 | Asian Paints – Royale Glitz | The Spotlight of India! |
| 9 | Cadbury Dairy Milk | Cadbury Mishti – A sweet symphony |
| 10 | Coca-Cola | Coke: Save The Date |
| 11 | Making of IN THE MAKING | |
| 27. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social | ||
| S.No | Brand | Title |
| 1 | Alpenliebe Juzt Jelly | Baker’s Studio – India’s First Baking Reality Show on Zee5 |
| 2 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO |
| 3 | Amazon Prime Video | Prime On Your Plate |
| 4 | Men of Platinum | Hitting a 6 with KL Rahul |
| 5 | SKODA | Do Mothers know about cars? |
| 6 | Center Fresh | Magic of first Meetings |
| 7 | Dell Technologies | Dell XPS Youniverse Creators |
| 8 | Upstox | Demystifying Stock Trading through Cricket! |
| 9 | Škoda Auto | Dear Judge, what will you choose? |
| 10 | Boost | #GameStaminaKa – Breaking Gender Barriers in Gaming |
| 11 | Pepsi | World’s First Heist |
| 12 | Diageo | We Raised the Bar of entertainment with utmost safety during COVID -19 -A serving of delight by safe hands! |
| 13 | A Private series of Un-private people | |
| 14 | VIVO India | First-ever debut Short Film by Karan Johar- Shot on #vivox80Pro |
| 28. Best Media Innovation : Rural Activation | ||
| S.No | Brand | Title |
| 1 | Sunlight | Tantir Rong |
| 2 | Fujifilm India | TB Eradication Campaign |
| 3 | UltraTech Cement | What a PM is to a Nation, the Gram Pradhan is to his village |
| 4 | Veedol Tractor Oil | Veedol – Kahani, Dadaji Ki Zubani! |
| 29. Best Media Innovation : Sponsorships | ||
| S.No | Brand | Title |
| 1 | Cadbury Dairy Milk | Proud sponsors of the Ground Staff |
| 2 | Boost | #GameStaminaKa – Breaking Gender Barriers in Gaming |
| 3 | A Private series of Un-private people | |
| 4 | Škoda Auto | ŠKODA – Connecting with the Soil of India |
| 5 | Complan | When Amitabh Bachchan briefly became “The Complan Boy” |
| 6 | Upstox | Demystifying Stock Trading through Cricket! |
| 7 | upGrad | upGrad Association on Shark Tank Season 1 |
| 8 | UltraTech Cement | Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement |
| 9 | Asian Paints Royale Glitz | The Spotlight of India! |
| 10 | Byjus Classes | Investing in Ritualization |
| 11 | Protekt Magic Handwash | Suraksha Tumhari Zimmedari Humari |
| 30. Best Media Research / Analytics : Best Media Research using proprietary data | ||
| S.No | Brand | Title |
| 1 | Agency Research | CEFF a tool for celebrity endorsement planning |
| 2 | Cadbury Joy Deliveries | How Predictive Modelling enabled Mondelez to understand their customers and maximize value |
| 3 | Boost | Boost Stamina Meter – ON THE RISE !!! |
| 4 | Vodafone Idea Limited | Deciphering Brand campaign effect on Performance Campaign without hindering any data privacy encroachment |
| 5 | Upstox | Demystifying Stock Trading through Cricket! |
| 6 | Netflix India | How we built an ‘Always On’ brand track for Netflix |
| 31. Best Media Research / Analytics : Best Media Research using existing data | ||
| S.No | Brand | Title |
| 1 | Himalaya Face Wash | From the military world to the marketing world – “The Risk Threat Matrix” |
| 2 | Byjus Classes | Making TV Accountable |
| 3 | Agency Research |
CEFF a tool for celebrity endorsement planning |
| 4 | Mahindra & Mahindra |
Demand Forecaster: A tool for predicting market responsiveness for new product categories |
| 32. Best Media Research / Analytics : Best use of Analytics/Data Technology | ||
| S.No | Brand | Title |
| 1 | Joy Deliveries | How Predictive Modelling enabled Mondelez to understand their customers and maximize value |
| 2 | Benadryl | Benadryl – “Compass” powering Marketing Promotion to drive Market share Growth |
| 3 | Mondelez India | Innovation through Data Strategy – Driving marketing evolution through united consumer data |
| 4 | Upstox | Demystifying Stock Trading through Cricket! |
| 5 | India Covid Vaccination – Bill & Melinda Gates Foundation (in association with Ministry of Health & Family Welfare, Government of India) | India’s Covid War-room: Vaccinating 1.38 Billion Indians |
| 6 | Dominos | Dominos – Media Mix Modeling |
| 7 | Boost | Boost Stamina Meter – ON THE RISE !!! |
| 8 | Vodafone Idea Limited | How to use the prowess of Google Ads Data Hub to bring media efficiencies? |
| 9 | Rummy Culture | Rummy Culture – Changing the Paradigm of Television Planning |
| 33. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene | ||
| S.No | Brand | Title |
| 1 | Philips All in One Trimmer | Different Strokes for Different Folks |
| 2 | Colgate Visible White | SmileOutLoud with Colgate Visible White |
| 34. Best Integrated Campaign : Consumer Products – Beverages and drinks | ||
| S.No | Brand | Title |
| 1 | Boost | #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes |
| 2 | Boost | Boost Stamina Meter – ON THE RISE !!! |
| 3 | Brooke Bond 3 Roses | Idhu Namma Team – Uniting Cricket Fans over cups of Tea |
| 4 | GCMMF (Amul) | HOW AMUL CELEBRATED 75 YEARS OF MILK AND PROGRESS THROUGH ‘UN-MEDIA-LIKE’ OFF-BEAT MEDIA INTERVENTIONS |
| 5 | Thums Up | Return of the Gladiator |
| 35. Best Integrated Campaign : Consumer Products – Confectionary and food | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 2 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 3 | Cadbury Dairy Milk | Proud sponsors of the Ground Staff |
| 4 | Cadbury 5Star | Nothing Coin – World’s first currency that can be mined by Doing Nothing! |
| 5 | Cadbury 5 Star | Valentine’s Day Alibi |
| 6 | Cadbury Gems | World’s Biggest Birthday Party |
| 36. Best Integrated Campaign : Consumer Products – Others | ||
| S.No | Brand | Title |
| 1 | Sunlight | Tantir Rong |
| 2 | Domex | Domex Toilet Wars |
| 3 | Ariel | Ariel #SeeEqual #ShareTheLoad |
| 4 | Vim Liquid | Khel Khel Me Safaai |
| 5 | Hi-PERF Engine Oil | Hi-PERF – Yeh campaign Ka Impact Kitna Chalega? – “Lamba Chalega” |
| 37. Best Integrated Campaign – Consumer Durables – Tech Products | ||
| S.No | Brand | Title |
| 1 | WhatsApp stems Privacy concern | |
| 2 | Spotify | Spotify and Cricket: A combo that won over all of India! |
| 3 | Upstox | Demystifying Stock Trading through Cricket! |
| 4 | Spotify | Spotify wins over India’s Filmy Dil |
| 38. Best Integrated Campaign – Consumer Durables – Other Products – | ||
| S.No | Brand | Title |
| 1 | UltraTech Cement | Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement |
| 2 | UltraTech Cement | What a PM is to a Nation, the Gram Pradhan is to his village |
| 3 | Hero Pleasure Xtec | Driving women towards liberation on new Pleasure Xtec #AchhaHaiLadkiChalaRahiHai |
| 4 | IKEA | Manege Ban’Manege Banee’- Welcome to IKEA’s new home in Bengaluru’ |
| 5 | UltraTech Cement | Baat Ghar Ki, a content engine for Individual Home Builders (IHBs) |
| 39. Best Integrated Campaign : Services | ||
| S.No | Brand | Title |
| 1 | Ministry of Health and Family Welfare, GOI | Vaccinating a 100 crore Indians by Dec 2021 |
| 2 | Google Search | Google Search Voice – Search For Change |
| 3 | Meesho | Building For Bharat – Fuelling India’s growth journey by digitising local businesses |
| 4 | Tata Play (Tata Sky) | Disruptions disruptions disruptions, I don’t like it but disruptions like me, I can’t avoid it! |
| 5 | Meesho | Adopted by Bharat: A Triple Digit Growth to 4 Crore Monthly Buyers |
| 6 | Upstox | Demystifying Stock Trading through Cricket! |
| 40. Best Integrated Campaign : Media | ||
| S.No | Brand | Title |
| 1 | Spotify | How Spotify enabled 1 Cr.+ Music listeners to overcome their fear of Onboarding’ |
| 2 | Netflix India | Money Heist – INDIA BOLE “BELLA CIAO” – JALDI AAO |
| 3 | Netflix India | #SƂUᴉɥʇɹƎƂUɐɹʇS- From The Upside Down |
| 4 | Netflix India | Navarasa – 9 days, 9 emotions |
| 5 | Spotify | Wrapped |
| 6 | Spotify India | “Using Music Marketing to drive Streams”/Owning latest Music |
| 7 | Spotify | Spotify wins over India’s Filmy Dil |
| 8 | Spotify | Spotify and Cricket: A combo that won over all of India! |
| 9 | Netflix India | Minnal Murali – The Malayalam Superhero |
| 41. Best Ongoing Media Campaign | ||
| S.No | Brand | Title |
| 1 | Ariel | Ariel #SeeEqual #ShareTheLoad |
| 2 | Cadbury 5Star | Escape Valentine’s Day with 5Star |
| 3 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 4 | Cadbury 5Star | Nothing Coin – World’s first currency that can be mined by Doing Nothing! |
| 5 | Cadbury Dairy Milk Silk | Silk Secret Messages |
| 6 | Cadbury Dairy Milk | Cadbury Mishti – A sweet symphony |
| 42. EMVIE for Good | ||
| S.No | Brand | Title |
| 1 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 2 | Plum Goodness | Plum Goodness – Empties4Good |
| 3 | SOS Children’s Villages India | How Chatpat increased corporate donations by 61.5% for SOS Children’s Villages India |
| 4 | Mars Petcare | #beIndieProud |
| 5 | Horlicks Diabetes Plus | Horlicks Diabetes Plus – Diabetes Prevention Awareness Campaign |
| 6 | Cadbury Bournvita | Get the message |
| 7 | Boost | #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes |
| 8 | Whisper (P&G) | Whisper |
| 46. Young EMVIE Of The Year | ||
| S.No | Brand | Title |
| 1 | Netflix India | The Maestro |
| 2 | Cadbury Celebrations, Cadbury Dairy Milk | #Tech-For-Good : Using Tech To Move From Story Telling To Story Doing |
| 3 | Cadbury Dairy Milk & Cadbury Dairy Milk Silk | Megha Mittal – Championing Cultural Campaigns |
| 4 | Cadbury 5Star, Cadbury Perk, Cadbury Lickables | Neomi Desai Shah – Revolutionizing Media With Tomorrow’s Technology Today! |
| 5 | Netflix India | Walk the Extra Mile_Lakshada Dali |
| 6 | Cadbury Joy Deliveries, Bournville & MTR | Pushing Digital Commerce to Full Throttle |
| 7 | Oreo & Chocobakes Cookies | Mayank Bharadwaj – MMS ( Moment Marketing Specialist) |
| 8 | Mondelez Data Strategy | One CDP to rule them all, one FPD to bind them |
| 48. Best response to COVID 19 | ||
| S.No | Brand | Title |
| 1 | Ministry of Health and Family Welfare, GOI | Vaccinating a 100 crore Indians by Dec 2021 |
| 2 | Cadbury Celebrations | Not Just a Cadbury Ad- 2 |
| 3 | Budweiser | Bud For Good |
| 4 | Tata Tea | Jaago Re, iss bar sabke liye |
| 5 | TATA Tea Premium | Saving artisans one Kulhad at a time |
| 6 | Sunlight | Tantir Rong |
| 7 | Vim Liquid | BEATING THE DISHWASH & COVID BLUES |
| 8 | Castrol ACTIV | MECHANIC TO SUPER MECHANIC |
| 49. Diversity Equality & Inclusion (DE&I) | ||
| S.No | Brand | Title |
| 1 | Boost | #GameStaminaKa – Cricket’s Next Gen Break Gender Stereotypes |
| 2 | Google Search | Google Search Voice – Search For Change |
| 3 | Bausch & Lomb | How Bausch + Lomb’s #LookOfLove advocated for unbiased and unprejudiced love |
| 4 | Britannia | How Marie has been championing equality & inclusivity for the Indian Nari |
| 5 | Sunlight | Tantir Rong |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017