EMVIES 2022 – Shortlisted Case Studies

01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene
S.No Brand Title
1 Hair & Care Fruit Oils Jab hair oil ho Non-Sticky tabhi #KhuleBaalBefikr
2 Hindustan Unilever Bella Ciao – The reach heist
3 Lifebuoy Lifebuoy Covid campaign- Saving lives > Selling Soaps
4 L’Oréal Professionnel L’Oréal Professionnel’s India’s First ‘Share-of-Smiles’ Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis
5 V-Bath Sahi Strategy for #SahiBaat
02. Best Media Strategy – Consumer Products – Beverages and drinks
S.No Brand Title
1 AMUL – Gujarat Cooperative Milk Marketing Federation Ltd How Amul strengthened its position despite a pandemic
2 Boost Boost Stamina Meter – A new currency in town !!!
3 TATA Tea Chakra Gold #OruTeaSollunga – One Tea Please
4 TATA Tea Chakra Gold Tata Tea Chakra Gold driving Pride, the Tamil way!
5 Johnnie Walker Welcome Back
03. Best Media Strategy – Consumer Products – Confectionary and food
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
3 Cadbury Chocobakes THE CASE OF MISSING CADBURY
4 AMUL How Amul strengthened its position despite a pandemic
5 Cadbury 5Star Singles Day
6 Oreo Play Pledge Sparking Playful Connections in the New Normal
04. Best Media Strategy – Consumer Products – Others
S.No Brand Title
1 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
2 Domex Bringing India Back on Track
3 Freudenberg Gala GALA – ‘WHY JUST CLEAN HOME’
4 Castrol Activ Protecting India’s Engine
05. Best Media Strategy – Consumer Durables – Tech Products
S.No Brand Title
1 Google Pay How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India
06. Best Media Strategy – Consumer Durables – Other Products
S.No Brand Title
1 UltraTech Cement #BaatGharKi
2 UltraTech Cement Imagine an Alert mechanism, every time you take a Wrong Step in Life!
3 Eureka Forbes – Aquaguard How change in strategic viewpoint changed the game for Aquaguard
07. Best Media Strategy – Services
S.No Brand Title
1 Vi How to reduce churn by building Brand Salience Brick by Brick
2 Firstcry Using DARC and not BARC for Firstcry!
3 Policybazaar.com Performance marketing comes to Television
08. Best Media Strategy – Media
S.No Brand Title
1 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
2 Netflix Netflix hai FREE, Bhool Jaao Naukri!
3 Facebook All you need is love to move business outcomes on Instagram
09. Best Digital Strategy
S.No Brand Title
1 Netflix Netflix hai FREE, Bhool Jaao Naukri!
2 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
3 Boost Boost Stamina Meter – A new currency in town !!!
4 McDowell’s No.1 Holi
5 UltraTech Cement Virtual Baat Ghar Ki
6 Lipton Green Tea Lipton Dmix
7 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
8 Nokia #SHOTONNOKIA WINNING THE CONSUMER CONSIDERATION SET IN A PRICE SENSITIVE COMMODOTISED HANDSET CATEGORY
9 Sunfeast Mom’s Magic Stay Strong Moms
10 Airtel Xstream Skipping the Skip Button
11 Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs!
10. Best Media Innovation : Television
S.No Brand Title
1 Castrol Activ MECHANIC TO SUPER MECHANIC
2 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
3 Vedantu Vedantu – Kaun Banega Crorepati
4 Vi How to reduce churn by building Brand Salience Brick by Brick
5 Netflix Netflix hai FREE, Bhool Jaao Naukri!
6 UltraTech Cement Chance Na Lo – Ek Chetauni!
7 Eureka Forbes – Aquaguard Because every drop of water counts!
11.Best Media Innovation : Print – Dailies
S.No Brand Title
1 Dove Dove #StopTheBeautyTest
2 AMUL AMUL’s VERTICAL UPSHOT TO DRIVE SCALE AND ROI THROUGH AN OFF-BEAT PRINT SOLUTION
3 Domex Domex spreads fragrance on World Toilet Day
4 Netflix WRITE YOUR OWN STORY #AapseMatlab
12.Best Media Innovation : Print – Magazines
S.No Brand Title
1 Dove Dove #StopTheBeautyTest
2 Asian Paints Royale Health Shield The Adventures of Royale Health Shield
13.Best Media Innovation : Out of Home
S.No Brand Title
1 Mumbai Police The Punishing Signal
2 OPPO India’s Biggest Drone Light Show
3 VIP Industries Ltd The Impossible Offer
14.Best Media Innovation : Ambient Media
S.No Brand Title
1 Mumbai Police The Punishing Signal
2 Netflix Bard of Blood – “Mission ke liye Taiyaar ho?”
3 Netflix THINGS ARE GETTING STRANGER
4 Hellmann’s Mayonnaise The Hellmann’s Express comes to Kolkata
15.Best Media Innovation : Cinema
S.No Brand Title
1 Netflix MOOD MATCHING WITH MOVIE WATCHING
2 Shaadi.com Celebrities Endorses Shaadi.com
16. Best Media Innovation – Audio
S.No Brand Title
1 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
2 Cadbury 5 Star Ok Google, Eat a 5 Star
3 Muthoot Finance When Mr. Bachchan took the mic to inspire millions to rise up and not give up
4 Paytm “Congratulations! You have won a Jackpot for 10 Lakhs”
5 Freudenberg Gala Gala – ‘WHY JUST CLEAN HOME’
6 Cadbury Dairy Milk Silk Hidden Message Mixed Tapes
7 XUV500 SOUNDMAP XUV500 (South)
8 UltraTech Cement Explaining the Science of Home-Building with a Dash of Wit
17. Best Media Innovation : Digital – Search
S.No Brand Title
1 Cadbury 5 Star Ok Google, Eat a 5 Star
2 Dream11 DREAM11 HIJACKING THE CRICKET WORLD CUP HIGHLIGHTS
18. Best Media Innovation : Digital – Social Media
S.No Brand Title
1 Lifebuoy ‘#LifebuoyKarona’ – Dance to save life
2 Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs!
3 GCMMF (Amul) #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS
4 Oreo #OreoRecipic
5 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
6 Lifebuoy Lifebuoy Covid campaign- Saving lives > Selling Soaps
7 Snickers Having your cake and eating it too!
8 Cadbury Dairy Milk Madbury
9 DELHI INTERNATIONAL AIRPORT LIMITED (DIAL) Hub that Sprang into Motion as World Halted
10 Netflix Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War”
11 Cadbury Dairy Milk Drowning Hate with Hearts
19. Best Media Innovation : Digital – Mobile / hand held devices
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
3 Google Assistant World’s first Programmatic Voice-enabled audio ad, for Google Assistant
4 Cadbury 5 Star Ok Google, Eat a 5 Star
5 Dove Dove #StopTheBeautyTest
6 Asian Paints Viroprotek Screen ka Pehredar
7 Lifebuoy Delivering hygiene one meal at a time
8 Domex The Disinfection Alert System
20. Best Media Innovation : Digital – Display
S.No Brand Title
1 Boost Boost Stamina Meter – A New Currency in Town !!!
2 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
3 KFC INDIA Free Fried Chicken Calling : India’s first caller Id ad. Making Ad-lergic audience become Ad-responsive
4 Netflix Things are getting stranger… on the YouTube Masthead!
21. Best Media Innovation : Digital – Video
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Mahindra Rise When roses became not just a sign of love but a sign of respect
3 Mercedes Benz Mercedes Benz | Experiential Excellence
4 Facebook Creators on Instagram helped move business outcomes with branded content ads
5 Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs!
6 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
7 Fevicol Fevicol 60 years
8 AXE AXE got The Right Click
22. Best Media Innovation : Digital – Multiple Platform
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
3 Netflix Love a Dirty Fight? Enter into one! AK Vs AK “World’s Biggest Digital War”
4 Cadbury 5 Star Ok Google, Eat a 5 Star
5 Boost Boost Stamina Meter – A New Currency in Town !!!
6 Dove Dove #StopTheBeautyTest
7 Cadbury 5Star Singles Day
8 Pepsi Empowering The Singles Across the Nation This Valentine’s Day
23. Best Media Innovation : Best Use of Emerging Technology for a Media Solution
S.No Brand Title
1 Cadbury 5 Star Ok Google, Eat a 5 Star
2 Cadbury Celebrations Not Just a Cadbury Ad
3 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
4 Google Assistant World’s first Programmatic Voice-enabled audio ad, for Google Assistant
5 Firstcry Using DARC and not BARC for Firstcry!
6 Boost Boost Stamina Meter – A new currency in town !!!
7 Colgate Dental Crème A New Beginning
8 Kingfisher A BYOB Party minus the beer
24. Best Media Innovation : Best Use of Influencer Marketing for a brand
S.No Brand Title
1 Facebook Creators on Instagram help move business outcomes with branded content ads
2 Pepsi Why India celebrated ‘being single’ on Valentine’s Day
3 Pepsi When Indian Youth practiced The New Normal With #SWAG
4 Pepsi This Pandemic, Pepsi helped the Restaurant workers save their jobs!
5 Surf excel Colors of Togetherness
6 Nokia #SHOTONNOKIA : HOW WE GOT BOLLYWOOD TO ENDORSE NOKIA 2.3 WITHOUT PAYING A FORTUNE!
7 Swiggy Shukriya Kare – Thanking the Delivery Heroes
8 Tata Salt When India woke up to the M_ss_ng ‘I’
9 GCMMF (Amul) #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS
10 Johnnie Walker Welcome Back
11 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
12 Cadbury Dairy Milk Drowning Hate with Hearts
13 McDowell’s No.1 Holi
14 Surf Excel When India Made Time For Playtime
15 Johnson and Johnson Stayfree It’s Just a Period – Bringing Men into Menstruation
25. Best Media Innovation : Events / Experiential Marketing
S.No Brand Title
1 Mountain Dew India’s Largest Gaming Championship: Mountain Dew Arena
2 Castrol Activ MECHANIC TO SUPER MECHANIC
3 Lifebuoy Delivering hygiene one meal at a time
4 Netflix THINGS ARE GETTING STRANGER
5 Vim Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti
6 Johnnie Walker Welcome Back
7 Hellmann’s Mayonnaise The Hellmann’s Express comes to Kolkata
8 Netflix Bard of Blood – “Mission ke liye Taiyaar ho?”
26. Best Media Innovation : Direct Marketing
S.No Brand Title
1 McDonald’s Eatqual – One Bite Closer to Equality
2 The Times of India The Lost Votes Campaign – Spreading mass awareness and delivering solutions to enable Migrant Workers to Vote Remotely
3 Horlicks Communication to Commerce
4 Visa Visa Safe click PayTm
5 Lifebuoy Delivering hygiene one meal at a time
6 Vim Vim Gas Bill sampling – 100 Nimbuoon ki Shakti, dilaye raakh se Mukti
27. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship
S.No Brand Title
1 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
2 Vedantu Vedantu – Kaun Banega Crorepati
3 McDowell’s No.1 Friendship Day
4 Tata Salt When KBC raised sawaal Desh ki Sehat ka
5 Castrol Activ Hang Up Your Keys
6 Castrol Power1 Ultimate “TAMING TOUGH TERRAINS DURING TOUGH TIMES”
7 Google Vaccinate India – A fight against COVID!
8 ITC Aapda mein 5 star Avasar – How ITC rode the pandemic wave
9 Castrol India Limited Castrol #RideForVote – Non Stop Democracy
28. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social
S.No Brand Title
1 GCMMF (Amul) #SIMPLEHOMEMADERECIPES Amul’s NON-STOP, LIVE RECIPE SHOW WITH 3300 AMUL CHEFS
2 Cadbury Dairy Milk Silk Silk Firsts
3 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
4 Boost Boost Stamina Meter – A New Currency in Town !!!
5 Cornetto Chokissimo Cornetto – Capturing the ‘Butterflies’ of young love!
6 Myntra Design Pvt Ltd. Welcome to the world’s first ever in-app reality show!
7 Castrol India Limited Castrol #RideForVote – Non Stop Democracy
8 Skoda Skoda – Pursuits
9 Jacobs Creek The Jacobs Creek Experience
10 AXE AXE got The Right Click
11 McDowell’s No.1 Friendship Day
12 Asian Paints Where the Heart Is
13 Facebook 5 Brands. 5 Creators. And a whole lot of love and outcomes that moved business with branded content adslove
14 Tata Salt When KBC raised sawaal Desh ki Sehat ka
15 Closeup Unlocking love in the lockdown
16 Skoda SkodaASMR – Sound of Peace guaranteed!
17 UltraTech Cement Baat Ghar Ki – The Wikipedia of home building
18 Castrol Power1 Ultimate “TAMING TOUGH TERRAINS DURING TOUGH TIMES”
19 Too Yumm! Too Yumm!’ War Room
20 OYO Road Tripping with Rocky & Mayur and OYO
29. Best Media Innovation : Rural Activation
S.No Brand Title
1 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
2 Punjab Goverment Say No To Stubble Burning
3 Gavi and Unilever Safal Shuruaat
4 Eno Eno rural activation
30. Best Media Innovation : Sponsorships
S.No Brand Title
1 Asian Paints #DealersAddColor
2 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
3 Boost Boost Stamina Meter – A New Currency in Town !!!
4 Colgate How Colgate helped India retain its optimism by seeing it adopted across multiple platforms
5 Vedantu Vedantu – Kaun Banega Crorepati
6 AMUL Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas !
7 Tata Salt When KBC raised sawaal Desh ki Sehat ka
8 Cornetto Chokissimo Cornetto – Capturing the ‘Butterflies’ of young love!
31. Best Media Research / Analytics : Best Media Research using proprietary data
S.No Brand Title
1 Boost Boost Stamina Meter – A new currency in town !!!
2 Thar GROWTH GENIE – the power of Futureproof Planning for the All-New Thar
3 NortonLifeLock Norton – TV optimisation using Response Attribution Modelling
4 Google Pay How Google Pay strategically competed to make its mark in a tightly congested Payments Ecosystem in India
32. Best Media Research / Analytics : Best Media Research using existing data
S.No Brand Title
1 Policybazaar.com Performance marketing comes to Television
2 Scorpio MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO
3 Boost Boost Stamina Meter – A new currency in town !!!
4 CINTHOL LIME Ad Copy Wear out Study
33. Best Media Research / Analytics : Best use of Analytics/Data Technology
S.No Brand Title
1 Firstcry Using DARC and not BARC for Firstcry!
2 Boost Boost Stamina Meter – A new currency in town !!!
3 Scorpio MONETISING BRAND LOVE IN AGE OF NEAR-ZERO SPENDS FOR SCORPIO
4 Google Measurement of TV via passive tracking for Google
34. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene
S.No Brand Title
1 Lifebuoy Lifebuoy Covid campaign- Saving lives > Selling Soaps
2 Dove Dove #StopTheBeautyTest
3 Sebamed How pH 5.5 helped David beat Goliath
4 GODREJ EXPERT RICH CREAME HAIR COLOUR Contest of Aspirations and Emotions
5 Godrej No.1 Mrs. Natural Beauty 2019
35. Best Integrated Campaign : Consumer Products – Beverages and drinks
S.No Brand Title
1 AMUL How Amul strengthened its position despite a pandemic
2 Coca Cola ICC Promo
36. Best Integrated Campaign : Consumer Products – Confectionary and food
S.No Brand Title
1 Lays Smile deke dekho
2 AMUL How Amul strengthened its position despite a pandemic
3 Cadbury Chocobakes THE CASE OF MISSING CADBURY
4 CenterFruit CenterFruit –The Boredom Slayer
5 Boost Boost Stamina Meter – A new currency in town !!!
6 Lays Yeh Heartwork Kehlata hain
7 ITC eStore ITC eStore – Aiming for D2C Dominance
8 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
37. Best Integrated Campaign : Consumer Products – Others
S.No Brand Title
1 Freudenberg Gala GALA – ‘WHY JUST CLEAN HOME’
2 Castrol Activ MECHANIC TO SUPER MECHANIC
3 Domex Bringing India Back on Track
38. Best Integrated Campaign – Consumer Durables – Tech Products
S.No Brand Title
1 GOQii INDIA STEPS CHALLENGE – INDIA HEALTH QUIZ
2 SonyLIV SCAM that SHOOK the Nation TWICE!
3 Unacademy #LetsCrackIt
39. Best Integrated Campaign – Consumer Durables – Other Products
S.No Brand Title
1 UltraTech Cement #BaatGharKi
2 UltraTech Cement Imagine an Alert mechanism, every time you take a Wrong Step in Life!
40. Best Integrated Campaign : Services
S.No Brand Title
1 Airtel Network – Mobility Airtel Wins back West Bengal
2 Pantaloons Pantaloons launches Holiday in Style
3 Vi How to reduce churn by building Brand Salience Brick by Brick
41. Best Integrated Campaign : Media
S.No Brand Title
1 Colgate Visible White Succeeding as a beauty essential, not just a toothpaste
2 Netflix Netflix Matchmaker – How we used Consumers Moods to Personalise Content Recommendations
3 Netflix Netflix hai FREE, Bhool Jaao Naukri!
4 SonyLIV SCAM that SHOOK the Nation TWICE!
5 Netflix THINGS ARE GETTING STRANGER
42. Best Ongoing Media Campaign
S.No Brand Title
1 Firstcry Using DARC and not BARC for Firstcry!
2 UltraTech Cement Mission: Baat Ghar Ki, Connecting with a Billion People!
3 Tata Salt When India woke up to the M_ss_ng ‘I’
4 Castrol Udaan – An Integrated Activation Initiative for Commercial Oil Segment
43. EMVIE for Good
S.No Brand Title
1 Cadbury Celebrations Not Just a Cadbury Ad
2 Mumbai Police The Punishing Signal
3 McDonald’s Eatqual – One Bite Closer to Equality
4 GULF Oil – Gulf Superfleet Turbo+ Gulf Surakshabandhan – Suraksha Rakhis
5 Dove Dove #StopTheBeautyTest
6 Google Vaccinate India – A fight against COVID!
7 Active Wheel Wheel Career from Home –Beyond the confines of HER Kitchen
8 Johnson and Johnson Stayfree It’s Just a Period – Bringing Men into Menstruation
9 Tata Salt Baapu Reminder
10 IDFC First Bank Tree Public 2.0
11 Freudenberg Gala GALA -‘HELP KI HELP KARO’
46. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing
S.No Brand Title
1 A-PAG POLLUTION KA KYA PLAN HAI
47. Young EMVIE Of The Year
S.No Brand Title
1 Cadbury Dairy Milk Chocolate, Celebration & Silk Rupesh Shah – Queening the Pawn
2 Cadbury 5star & Cadbury Fuse Jitin Shirke ke 3 Bandar : Personalized Bolo, Personalized Dekho aur Personalized Suno
3 Netflix How I played MatchMaker for Netflix – Now Streaming: Keya Bhatt
4 Cadbury Dairy Milk, Cadbury Perk, Cadbury Fuse Puneet Jethwani – From Media Planning to Data Planning
5 Hindustan Unilever limited Get On The Frontline
49. Best response to COVID 19
S.No Brand Title
1 TATA Tea Chakra Gold #OruTeaSollunga – One Tea Please
2 Pepsi Practicing the new normal with swag : Salaam Namaste
3 Domex Bringing India Back on Track
4 LinkedIn LinkedIn: IN IT TOGTHER IN TESTING TIMES
5 Google Vaccinate India – A fight against COVID!
6 Lifebuoy Delivering hygiene one meal at a time
7 Cadbury Dairy Milk Making India Generous, One Thank You at a Time
8 Mother Dairy Ghee Maa Ke Haath Ka Khana
9 Cadbury Celebrations Not Just a Cadbury Ad
10 Freudenberg Gala GALA -‘HELP KI HELP KARO’
11 Coca-Cola Ummeedon Wali Dhoop
12 AMUL How Amul strengthened its position despite a pandemic.
13 Oreo #OreoRecipic
14 EVEREADY SWITCH ON HOPE, SWITCH OFF FEAR
15 L’Oréal Professionnel L’Oréal Professionnel’s India’s First “Share-of-Smiles” Campaign to bring back smiles on the faces of Salon Partners after a Global Crisis
16 Brooke Bond Red Label Instilling ‘Togetherness’ from a distance with #FarButTogether

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