S.NO | Brand | Entry Title |
01. Agricultural, Industrial & Building | ||
1 | Fevicol | FEVICOL – JUGALBANDI |
2 | Asian Paints | Backdrops of Success |
3 | Lay’s | Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems |
02. Automotive | ||
1 | Mahindra electric SUVs | Making India go BOOM BOOM for e-SUVs |
2 | Mahindra Scorpio-N | GOODBYE STREET HOOLIGAN. HELLO REFINED GANGSTER |
3 | MG Comet EV | The Phoenix Files: How We Resurrected a Dead Car |
4 | TATA Motors | HOW TIAGO REDEFINED THE PURCHASE CRITERIA OF HATCHBACKS FOR A GENERATION |
03. Beauty & Fragrance | ||
1 | L’Oréal Paris | The Lipstick Drop That Broke the Internet |
2 | L’Oréal Paris | L’Oréal Found its Perfect Match |
3 | Sebamed | How Sebamed drilled 2mm under the skin to expose beauty myths |
04. Beverages Non-Alcohol | ||
1 | 7up | How 7up Turned Up The Heat, Beat By Beat |
2 | Pepsi | Pepsi Anytime |
3 | Pepsi | How pepsi reframed the price-value equation to win the cola war |
05. Consumer Electronics & Services | ||
1 | Lenovo | Why Shame beats Specs – How Lenovo won Gamers to drive sales |
2 | Lenovo Laptops | Lenovo: Becoming the Creators’ Choice In the Age of AI |
3 | Oppo India | OPPO RENO: Powered by a new feature called ‘Nostalgia’ |
4 | Samsung Galaxy A16 5G | How a Small Village Out-influenced the Influencers |
5 | Samsung Galaxy S24 | Samsung’s Trojan Horse That Took A Bite Out Of Apple |
6 | Schneider Electric | Helping Schneider Electric enter Indian homes by making the invisible visible |
06. Education | ||
1 | Samsung Galaxy Empowered | The Authority Crisis: How We Put Teachers Back In Control |
07. Fashion | ||
1 | Mia by Tanishq | Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics |
2 | Samsonite x Manish Malhotra | Couture as Strategy – Samsonite’s Fashion Fightback |
08. Finance | ||
1 | Conman vs Common Man | Conman vs Common Man |
2 | ESAF Bank | Saving her savings |
3 | Piramal Finance | AAIYE BAAT KARTE HAI |
09A. Foods – Staples | ||
1 | Instamart | Chawal se chawla tak, sab milega |
2 | ITC Aashirvaad | When Mother Promise Was Not Enough |
3 | ITC Aashirvaad | From Meal Maker to Mood Maker |
4 | Maggi | Pinch of change |
5 | Quaker | Fighting Malnutrition in Rural Maharashtra by entering baby showers |
09B. Foods – Desserts, Chocolates and Confectionary | ||
1 | Britannia | Nature Shapes Britannia |
2 | Britannia Bourbon | Once ignored, Now unignorable. |
3 | Britannia JimJam Pops | No Twist in this Tale |
4 | Britannia Marie Gold | Avani’s Gold |
5 | Britannia Treat Croissant | Britannia Croissant Prashant |
6 | Happydent | Bright Smiles. Right Smiles. |
7 | KitKat | HOW GOOD IS YOUR BREAK? KitKat Reminds Young India to Break Better. |
8 | Oreo | From Pokémon Cards to Pokémon Cookies: How Oreo Leveraged Fandom to Drive Frequency |
09C. Foods – Savory Snacks | ||
1 | Kurkure | How Desi Kurkure went Chinese to Drive Short Term Sales |
2 | Lay’s | Taking The Air Out Of Lay’s To Win Over Local Brands |
3 | Lay’s | From Potato Chip to Ingredient: How Lay’s Entered Indian Kitchens |
4 | Maggi | Rescuing the rescuer |
5 | Maggi | Growing up with Maggi |
10. Healthcare Products | ||
1 | All Out Liquid Vaporiser | Change Lenge Ya All Out? |
2 | Centrum Multivitamins | From full plates to missing nutrients: Breaking India’s supplement stigma |
3 | Centrum Recharge | From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India |
4 | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues |
5 | Durex Lubes | HOW DUREX LUBES TRANSFORMED BEDROOM SHAME TO CATEGORY DOMINANCE BY MAKING EXPLORATION INDIA’S NEW INTIMACY CURRENCY |
6 | Omnigel | Making Omnigel India’s Guardian of Uninterrupted Joy |
7 | Rybelsus | Changing how the Diabetes capital of the World sees Obesity |
8 | Samsung Galaxy Watch | STRESS TESTS ON PRIMETIME |
9 | Sebamed | How Sebamed sold anti dandruff shampoos without showing white flakes |
11. Healthcare Services | ||
1 | i-Pill Daily | WHEN PROGRESS SKIPPED THE PHARMACY COUNTER |
2 | SNEHA (Mumbai) | Andar Ka Magic |
12. Home Furnishings & Appliances | ||
1 | Asian Paints | Beyond Familiar Hues |
2 | IKEA | How a Swedish brand danced to Bollywood’s tunes |
3 | IKEA | How IKEA won the bedroom by going beyond beds. |
4 | Prestige Efficia Gas Stove | Checked your gas stove’s mileage? |
14. Insurance and Related Products | ||
1 | ABSLI Guaranteed Annuity Plus | Boodhe Hoke Kya Banoge? |
2 | ACKO Auto Insurance | Driving behaviour Change by making ACKO India’s Default Car Insurance! |
3 | ACKO Health Insurance | Acko Health: Giving India’s salaried class a health insurance wake up call |
4 | HDFC Life | Tapping Into Regional Culture To Make HDFC Life A Chosen Partner In Child’s Future Planning. |
5 | Kotak Life Insurance | Want to leave behind a Viraasat? CHEAT |
15. Media, Entertainment & Events | ||
1 | Spotify | Creating appointment listening to increase time spent on Spotify |
16. Other Products | ||
1 | Odomos | (S)worn to protect |
2 | Sintex | Whispers of Faith |
3 | Whiskas | Is Your Cat Really A Cat? |
17. Personal Care | ||
1 | Stayfree | HOW STAYFREE TURNED SHOPPING LISTS INTO PERIOD LESSONS |
2 | Whisper | Redesigning product, promotion and curriculum to explain periods to 8y.o. |
18. Professional services and solutions | ||
1 | Razorpay | Backing India’s Boldest |
19. Retail | ||
1 | Domino’s | Sabka Slice Aega |
2 | Flipkart | Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein |
3 | IKEA | Hype can drive business: IKEA Delhi launch |
20. Telecom products & Services | ||
1 | Uber India | WHEN UBER BRIDGED AN INTER-GENERATIONAL DIVIDE TO RECODE HOW INDIA COMMUTES |
21. Travel & Tourism | ||
1 | Cathay Pacific | Takeoff Takeover – Using Data to Demonstrate what really matters while flying |
2 | GOIBIBO travel websites and booking services | “Don’t be Stupid, Stupid, Stupid” – How Goibibo turned ‘stupid’ into smart this travel season |
3 | Incredible India | The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings |
4 | redBus | Hijacking colloquial language to make Redbus synonymous with bus travel. |
22. Corporate Advertising/Reputation | ||
1 | Adani Group | Hum Karke Dikhate Hain Campaign |
2 | Britannia | Nature Shapes Britannia |
3 | Fortune Foods | How Fortune Took On the Algorithm — And Put Women First |
4 | ITC Aashirvaad | Feeding Two Birds With One Grain |
5 | Maggi | How Maggi ended the imitation games |
6 | Maggi | Because some things take more than 2 minutes |
7 | Niva Bupa Health Insurance | How Niva Bupa changed the way Indians look at insurance ‘agents’ |
8 | Razorpay | Backing India’s Boldest |
9 | Samsung Galaxy Empowered | The Authority Crisis: How We Put Teachers Back in Control |
10 | Sting | How Sting Used Sound to Win Formula 1 |
11 | Swiggy | Bhog Elo Boney – Delivering hope |
12 | Tata Building India | The Quiet Little Kid: Giving Every Child a Voice in Nation-Building |
23. B2B | ||
1 | Amazon | From Marketplace to Kingmaker: Amazon’s D2C Reset |
2 | Birla Opus Paints | Using inter-generational conflict to win over the homeowner and the painting ecosystem |
3 | Lay’s | Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems |
4 | Razorpay | Backing India’s Boldest |
5 | ZEE Entertainment Enterprises Ltd. | Dilfluencers of ‘Z’ – The bridge between Brands and Bharat |
25. Small Town & Rural Marketing | ||
1 | Asian Paints | Backdrops of Success |
2 | Bosch | Rewiring the Power Tools story in India |
3 | Dettol | Swachhta ke Sur |
4 | Kapila Pashu Aahar | Dil se Khila, Sirf Kapila |
5 | Lay’s | Re-engineering Agriculture to Make Farms a Level Playing Field |
6 | Maggi | Humara Wala Yellow |
7 | Maggi | Because some things take more than 2 minutes |
8 | Piramal Finance | AAIYE BAAT KARTE HAI |
9 | Sintex | Whispers of Faith |
10 | Sunrise Masala by ITC | ITC Sunrise Pure Swasthya Bengal |
26A. Regional – Products | ||
1 | Asian Paints | Beyond Familiar Hues |
2 | HDFC Life | Tapping Into Regional Culture To Make HDFC Life A Chosen Partner In Child’s Future Planning. |
3 | IKEA | Hype can drive business: Ikea Delhi launch |
4 | ITC Aashirvaad | From Meal Maker to Mood Maker |
5 | Kapila Pashu Aahar | Dil se Khila, Sirf Kapila |
6 | Linen Club | LINEN CLUB RECLAIMED KERALA BY KEEPING ITS PROMISE |
7 | Maggi | Humara Wala Yellow |
8 | NESCAFÉ Sunrise | Semma Strong |
9 | Nestle Milkmaid | Nestle Regionalisation Story |
10 | Oreo | How Oreo Killed Its 102-Year-Old Ritual to Win TN |
11 | Sunrise Masala by ITC | ITC Sunrise Pure Swasthya Bengal |
26B. Regional – Services | ||
1 | Piramal Finance | Neeyat ki Parakh |
2 | redBus | Taking the Bus Adda Out of the Ticketing Process |
3 | redBus | How RedBus took the inconvenience out of convenience fees. |
4 | redBus | Hijacking colloquial language to make redBus synonymous with bus travel. |
5 | Zee Entertainment | WHEN A CHANNEL BECAME ODISHA’S CUSTODIAN OF CHANGE |
27. Direct Marketing | ||
1 | Amazon | From Marketplace to Kingmaker: Amazon’s D2C Reset |
2 | Birla Opus Paints | Using inter-generational conflict to win over the homeowner and the painting ecosystem |
3 | Brihanmumbai Municipal Corporation | Seven Layers of Truth – Ultrasound envelopes, reimagined. |
4 | Cathay Pacific | Takeoff Takeover – Using Data to Demonstrate what really matters while flying |
5 | Henlo Pet Nutrition | The Anatomy of Suffering |
6 | Hero Motocorp | Shubh Muhurat – making Timing the Trigger |
7 | IKEA | Hype can drive business: IKEA Delhi launch |
8 | Instamart | Stealing from the giant E-comm cart |
9 | Instamart | Shark Tank becomes Homeshop 18 for Instamart’s Live speed demo |
10 | Lenovo | Why Shame beats Specs – How Lenovo won Gamers to drive sales |
11 | Myntra | Myntra Worldwide Vogueabulary: Speak Fashion, Shop Fashion |
12 | Quaker | Fighting Malnutrition in Rural Maharashtra by entering baby showers |
13 | Spotify | Creating appointment listening to increase time spent on Spotify |
14 | Spotify | Breaking down Apple’s walled gardens to drive growth for Spotify |
15 | Spotify India | How Spotify turned moments into habits through On-Platform Marketing |
16 | Tata Building India | The Quiet Little Kid: Giving Every Child a Voice in Nation-Building |
28A. Brand Experience – Products | ||
1 | ITC Mangaldeep | Mangaldeep Ka Mahakumbh |
2 | Britannia Bourbon | Once ignored, Now unignorable. |
3 | Mahindra Thar Roxx | ‘THE’ Auction |
4 | Quaker | Fighting Malnutrition in Rural Maharashtra by entering baby showers |
5 | Samsung Galaxy S24 | Samsung’s Trojan Horse That Took A Bite Out Of Apple |
6 | Samsung Galaxy Watch | WHEN A WATCH SHOWED THE WORLD HOW TO LIVE WITHOUT A PHONE |
7 | Sting | Leveraging in game energy packs to drive out of game sales – Sting X BGMI |
8 | UltraTech Cement | Transforming 1.9 Billion Logos into 1.9 Billion Homebuilding Experts |
28B. Brand Experience – Services | ||
1 | Dettol | Play with germs |
2 | Incredible India | Incredible India, by Indians: Turning 1.4 Bn India’s Citizens into India’s Travel Guides |
3 | Iodex | Dard Se Mukti at the World’s Biggest Pilgrimage – Iodex @ Maha Kumbh |
4 | Maggi | Maggi’s Epic Gatecrash |
5 | Piramal Finance | Neeyat ki Parakh |
6 | Prime Video | How Mirzapur Turned a Test of Loyalty into the Biggest OTT Launch of 2024 |
7 | UltraTech Cement | Yashasvi Sarpanch: Empowering Grassroots Aspirations |
29. Positive Change Environmental | ||
1 | Luminous Solar | The Freedom Movement Fueled by the Sun |
2 | Maggi | Because some things take more than 2 minutes |
30A. Positive Change – Social Good – Brands: | ||
1 | CaratLane WYW Integrated | Wear Your Wins: When Jewellery Became a Movement for Women’s Self-Belief |
2 | Federal Bank Hormis Memorial Foundation | Sanjeevani: United Against Cancer |
3 | Lay’s | Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems |
4 | Mahindra Thar Roxx | ‘THE’ Auction |
5 | Mia by Tanishq | Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics |
6 | Stayfree | HOW STAYFREE TURNED SHOPPING LISTS INTO PERIOD LESSONS |
7 | Whisper | Redesigning product, promotion and curriculum to explain periods to 8y.o. |
30B. Positive Change – Social Good – Non-Profit | ||
1 | Brihanmumbai Municipal Corporation | Seven Layers of Truth – Ultrasound envelopes, reimagined. |
2 | Sunrise Masala by ITC | ITC Sunrise Pure Swasthya Bengal |
30C. Positive Change – Social Good – Diversity, Equity & Inclusion | ||
1 | Piramal Finance | AAIYE BAAT KARTE HAI |
2 | Swiggy | Switching off to switch on inclusion |
3 | Zee Entertainment | WHEN A CHANNEL BECAME ODISHA’S CUSTODIAN OF CHANGE |
31. David v/s Goliath | ||
1 | Lovingle Diaper | Badhai Ho, Maa Hui Hai: How Lovingle Dared India’s Diaper Giants—and Won |
2 | Mivi Audio | The Sound of Silence |
3 | Mohey | GRWM – Get ready with Mohey |
4 | Sebamed | How Sebamed drilled 2mm under the skin to expose beauty myths |
5 | Škoda Kylaq | BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS |
32A. Integrated Advertising Campaign: Products | ||
1 | Amanté | Amanté – Made Like You |
2 | Britannia JimJam Pops | No Twist in this Tale |
3 | CaratLane Engagement Integrated | CaratLane Engagement Integrated |
4 | Centerfruit | India Goes Laplaplap! Bringing Centerfruit’s irresistible taste back into popular culture. |
5 | Centrum Recharge | From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India |
6 | Fevicol MR | THE DAY CREATIVITY STOPPED DRYING UP |
7 | IKEA | IKEA – From Aesthetics to Utility, How IKEA Entered Indian Homes. |
8 | IKEA | How IKEA won the bedroom by going beyond beds. |
9 | i-Pill Daily | WHEN PROGRESS SKIPPED THE PHARMACY COUNTER |
10 | ITC Aashirvaad | When South Indian Mothers Said Attaboy |
11 | ITC Aashirvaad | When Mother Promise Was Not Enough |
12 | Lay’s | From Potato Chip to Ingredient: How Lay’s Entered Indian Kitchens |
13 | L’Oréal Paris | L’Oréal Found its Perfect Match |
14 | Maggi | Why save the best for the last? |
15 | Mahindra electric SUVs | Making India go BOOM BOOM for e-SUVs |
16 | MG Comet EV | The Phoenix Files: How We Resurrected a Dead Car |
17 | Pepsi | Pepsi Anytime |
18 | redBus | Taking the Bus Adda Out of the Ticketing Process |
19 | Škoda Kylaq | BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS |
20 | Whisper | Redesigning product, promotion and curriculum to explain periods to 8y.o. |
32B. Integrated Advertising Campaign: Non-Products | ||
1 | ACKO Health Insurance | Acko Health: Giving India’s salaried class a health insurance wake up call. |
2 | Flipkart | Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein |
3 | Instamart | From speed to delivery daily needs |
4 | P&G Shiksha | Kaccha Nimbu #EraseTheLearningGap |
5 | Spotify | Creating appointment listening to increase time spent on Spotify |
6 | Swiggy | Bolt redefines food delivery |
7 | Tata AIG | Beyond The circus |
8 | Tata IPL | How Marketing Grew A Sports League That Needs No Marketing |
9 | Uber India | WHEN UBER BRIDGED AN INTER-GENERATIONAL DIVIDE TO RECODE HOW INDIA COMMUTES |
10 | Yas Island | Zindagi Ko Yas Bol |
33A. Sustained Success: Products | ||
1 | Fevicol | BUILDING TIMELESS BONDS |
2 | Happydent | India’s OG Lighthouse Brand |
3 | ITC Aashirvaad | When South Indian Mothers Said Attaboy |
4 | Maggi | Growing up with Maggi |
5 | Nescafe | Brewing India’s Coffee Habit |
6 | Oreo | How an American brand used Pongal, Year on Year to win over Tamil Nadu |
7 | Stayfree | THREE YEARS OF TEACHING MEN ABOUT MENSTRUATION |
8 | Whisper | Brand purpose done right: Whisper Keep Girls in School |
33B. Sustained Success: Services | ||
1 | Dettol | India’s Hygiene Revolution |
2 | HDFC Life | How HDFC Life Changed The Way Indians Look At Insurance – From Security To Self-esteem |
3 | Lay’s | Getting Lay’s to look at itself differently – From Chip Company to Agri Company |
4 | RuPay | RuPay is the New Pay |
5 | Spotify | Dominating music streaming, every year to stay on top |
34A. New Product | ||
1 | Birla Opus Paints | Using inter-generational conflict to win over the homeowner and the painting ecosystem |
2 | Britannia Pure Magic Choco Stars | When Stars Align, Magic Happens. |
3 | Centrum Recharge | From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India |
4 | Dabur Chyawanprash | Open your eyes to iron deficiency |
5 | ITC Aashirvaad | From Meal Maker to Mood Maker |
6 | KFC x Carry Minati | WHEN KFC FLIPPED THE SCRIPT OF FOOD MARKETING TO GAIN GEN Z CULTURAL ACCESS |
7 | L’Oréal Paris | The Lipstick Drop That Broke the Internet |
8 | Mahindra electric SUVs | Making India go BOOM BOOM for e-SUVs |
9 | Mahindra Thar Roxx | ‘THE’ Case |
10 | McDonald’s India | Call Of The Craving |
11 | MG Windsor EV | The Business Class Launch That Re-Energized a Slowing Category |
12 | Odomos | (S)worn to protect |
13 | Samsonite x Manish Malhotra | Couture as Strategy – Samsonite’s Fashion Fightback |
14 | Samsung Galaxy A16 5G | How a Small Village Out-influenced the Influencers |
15 | Schneider Electric | Helping Schneider Electric enter Indian homes by making the invisible visible |
16 | Škoda Kylaq | BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS |
17 | Stayfree | WHY DO PERIODS MEAN ONLY PADS? |
18 | Streax Gel Hair Colour | Gloss Over Grey – How Streax Made Confidence the New Colour |
19 | Symphony Geysers | A Geyser That Controls Hairfall |
34B. New Service | ||
1 | Flipkart | Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein |
35. Influencer Marketing | ||
1 | Britannia Treat Croissant | Britannia Croissant Prashant |
2 | CaratLane WYW 1.0 | Wear Your Wins: When a Creator’s Authentic Story Inspired Millions to Celebrate Theirs. |
3 | Garnier Men’s Facewash | Washing Away Old Habits and Redefining Hygiene by Convincing One Man |
4 | KitKat | Turning KitKat’s Ritual into a Break from Choice Paralysis |
5 | Lay’s | Make Lay’s the Champion of Global Flavours Again |
6 | Lenovo | Why Shame beats Specs – How Lenovo won Gamers to drive sales |
7 | Nescafe RTD | How Nescafé Reset the Meaning of Cold Coffee for India |
8 | Samsung Galaxy A16 5G | How a Small Village Out-influenced the Influencers |
9 | Sting | How Sting Used Sound to Win Formula 1 |
10 | Whiskas | THE MOST POWERFUL INFLUENCER ISN’T IN YOUR FEED. IT’S IN YOUR CAT’S DNA. |
36. Data-driven | ||
1 | Asian Paints | Beyond Familiar Hues |
2 | Cathay Pacific | Takeoff Takeover – Using Data to Demonstrate what really matters while flying |
3 | Flipkart | From Skipped to Clicked: Flipkart’s Comeback Among Gen Z Shoppers |
4 | Instamart | Stealing from the giant E-comm cart |
5 | Instamart | From speed to delivery daily needs |
6 | Spotify | Creating appointment listening to increase time spent on Spotify |
7 | Spotify India | How Spotify turned moments into habits through On-Platform Marketing |
8 | Swiggy | Switching off to switch on inclusion |
9 | UltraTech Cement | BTBI – Voices Of Progress |
37A.Seasonal Marketing –Products | ||
1 | CaratLane WYW 2.0 | Wear Your Wins: Turning Women’s Day into a Movement of Self-Recognition |
2 | Hero Motocorp | Shubh Muhurat – making Timing the Trigger |
3 | Manyavar | Aap kab bann rahe hain Manyavar? |
4 | Oreo | How Oreo Killed Its 102-Year-Old Ritual to Win TN |
5 | Pedigree | ARE YOU REALLY LOVING YOUR DOG RIGHT? |
6 | Symphony Coolers | Mere Paas Maa Hai! |
37B.Seasonal Marketing –Service | ||
1 | Flipkart | The Sweet Smell of Belonging |
2 | Instamart | The fridge door opens the house door |
3 | Instamart | Roti, Kapda aur Gulaab |
4 | Instamart | Christamas bana Tyohaar |
5 | Instamart | Add Ritual to Cart with Sona |
6 | Uber Moto | WHEN UBER MOTO PASSED THE ULTIMATE STRESS-TEST TO BECOME A HYDERABADDIE |
38A. Marketing Disruptors – Products | ||
1 | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues |
2 | Garnier Men’s Facewash | Washing Away Old Habits and Redefining Hygiene by Convincing One Man |
3 | IKEA | How IKEA won the bedroom by going beyond beds. |
4 | Maggi | Kona na khona |
5 | Prestige Efficia Gas Stove | Checked your gas stove’s mileage? |
6 | Symphony Geysers | A Geyser That Controls Hairfall |
7 | Whisper | Redesigning product, promotion and curriculum to explain periods to 8y.o. |
38B. Marketing Disruptors – Services | ||
1 | ACKO Health Insurance | Acko Health: Giving India’s salaried class a health insurance wake up call. |
2 | Instamart | Winning Dilli ka heart by serving Dilli ki raat |
3 | Prime Video | Panchayat S4 Flips the Script on OTT Releases |
4 | Spinny | Spinny |
5 | Swiggy | Switching off to switch on inclusion |
39A. Small Budgets – Products | ||
1 | Odomos | (S)worn to protect |
2 | Sintex PurePlus | Touch of Trust |
3 | Sunrise Masala by ITC | ITC Sunrise Pure Swasthya Bengal |
39B. Small Budgets – Services | ||
1 | Brihanmumbai Municipal Corporation | Seven Layers of Truth – Ultrasound envelopes, reimagined. |
2 | Saregama | Saregama Did, What NASA Couldn’t! |
3 | Spotify India | How Spotify turned moments into habits through On-Platform Marketing |
4 | Swiggy | Switching off to switch on inclusion |
5 | Swiggy | Bhog Elo Boney – Delivering hope |
6 | The Wishing Factory | The Thala Test |
40A. Carpe Diem – Products | ||
1 | Airtel | Reinventing Airtel as India’s Safe Network |
2 | Britannia JimJam Pops | No Twist in this Tale |
3 | Britannia Treat Croissant | Britannia Croissant Prashant |
4 | CaratLane WYW 1.0 | Wear Your Wins: When Nancy Tyagi’s Self-Made Dress Sparked a Nation to Celebrate Itself |
5 | Centrum Multivitamins | From full plates to missing nutrients: Breaking India’s supplement stigma |
6 | Daawat | How Daawat won the whole year with a single day |
7 | Dettol | Evoking mothers care in everyone |
8 | Durex Lubes | HOW DUREX LUBES TRANSFORMED BEDROOM SHAME TO CATEGORY DOMINANCE BY MAKING EXPLORATION INDIA’S NEW INTIMACY CURRENCY |
9 | Garnier Men’s Facewash | Washing Away Old Habits and Redefining Hygiene by Convincing One Man |
10 | KFC x Carry Minati | KFC FLIPPED THE SCRIPT OF FOOD MARKETING TO GAIN GEN Z CULTURAL ACCESS |
11 | KitKat | HOW GOOD IS YOUR BREAK? |
12 | Manyavar | Aap kab bann rahe hain Manyavar? |
13 | Mia by Tanishq | Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics |
14 | Pepsi | Pepsi Anytime |
15 | Pringles India | Pringles Ducklips Challenge |
16 | Samsonite x Manish Malhotra | Couture as Strategy – Samsonite’s Fashion Fightback |
17 | Stayfree | WHY STAYFREE SPOKE TO SONS ON DAUGHTER’S DAY |
18 | Sting | How Sting Used Sound to Win Formula 1 |
40B.Carpe Diem – Services | ||
1 | Flipkart | From Cart to Kumbh: Flipkart Delivers Peace of Mind |
2 | Instamart | Add Ritual to Cart with Sona |
3 | Uber Moto | WHEN UBER MOTO PASSED THE ULTIMATE STRESS-TEST TO BECOME A HYDERABADDIE |
41. Commerce & Shopper Marketing | ||
1 | ACKO Auto Insurance | Driving behaviour Change by making ACKO India’s Default Car Insurance! |
2 | IKEA | How a Swedish brand danced to Bollywood’s tunes |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017