EFFIE INDIA 2025 – Shortlist

S.NO

Brand

Entry Title

01. Agricultural, Industrial & Building

1

Adhesives

FEVICOL – JUGALBANDI

2

Asian Paints

Backdrops of Success

3

Lay’s

Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems

02. Automotive

1

Mahindra electric SUVs

Making India go BOOM BOOM for e-SUVs

2

Mahindra Scorpio-N

GOODBYE STREET HOOLIGAN. HELLO REFINED GANGSTER

3

MG Comet EV

The Phoenix Files: How We Resurrected a Dead Car

4

TATA Motors

HOW TIAGO REDEFINED THE PURCHASE CRITERIA OF HATCHBACKS FOR A GENERATION

03. Beauty & Fragrance

1

L’Oréal Paris

The Lipstick Drop That Broke the Internet

2

L’Oréal Paris

L’Oréal Found its Perfect Match

3

Sebamed

How Sebamed drilled 2mm under the skin to expose beauty myths

04. Beverages Non-Alcohol

1

7up

How 7up Turned Up The Heat, Beat By Beat

2

Pepsi

Pepsi Anytime

3

Pepsi

How pepsi reframed the price-value equation to win the cola war

05. Consumer Electronics & Services

1

Lenovo

Why Shame beats Specs – How Lenovo won Gamers to drive sales

2

Lenovo Laptops

Lenovo: Becoming the Creators’ Choice In the Age of AI

3

Oppo India

OPPO RENO: Powered by a new feature called ‘Nostalgia’

4

Samsung Galaxy A16 5G

How a Small Village Out-influenced the Influencers

5

Samsung Galaxy S24

Samsung’s Trojan Horse That Took A Bite Out Of Apple

6

Schneider Electric

Helping Schneider Electric enter Indian homes by making the invisible visible

06. Education

1

Samsung Galaxy Empowered

The Authority Crisis: How We Put Teachers Back In Control

07. Fashion

1

Mia by Tanishq

Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics

2

Samsonite x Manish Malhotra

Couture as Strategy – Samsonite’s Fashion Fightback

08. Finance

1

Conman vs Common Man

Conman vs Common Man

2

ESAF Bank

Saving her savings

3

Piramal Finance

AAIYE BAAT KARTE HAI

09A. Foods – Staples

1

Instamart

Chawal se chawla tak, sab milega

2

ITC Aashirvaad

When Mother Promise Was Not Enough

3

ITC Aashirvaad

From Meal Maker to Mood Maker

4

Maggi

Pinch of change

5

Quaker

Fighting Malnutrition in Rural Maharashtra by entering baby showers

09B. Foods – Desserts, Chocolates and Confectionary

1

Britannia

Nature Shapes Britannia

2

Britannia Bourbon

Once ignored, Now unignorable.

3

Britannia JimJam Pops

No Twist in this Tale

4

Britannia Marie Gold

Avani’s Gold

5

Britannia Treat Croissant

Britannia Croissant Prashant

6

Happydent

Bright Smiles. Right Smiles.

7

KitKat

HOW GOOD IS YOUR BREAK?  KitKat Reminds Young India to Break Better.

8

Oreo

From Pokémon Cards to Pokémon Cookies: How Oreo Leveraged Fandom to Drive Frequency

09C. Foods – Savory Snacks

1

Kurkure

How Desi Kurkure went Chinese to Drive Short Term Sales

2

Lay’s

Taking The Air Out Of Lay’s To Win Over Local Brands

3

Lay’s

From Potato Chip to Ingredient: How Lay’s Entered Indian Kitchens

4

Maggi

Rescuing the rescuer

5

Maggi

Growing up with Maggi

10. Healthcare Products

1

All Out Liquid Vaporiser

Change Lenge Ya All Out?

2

Centrum Multivitamins

From full plates to missing nutrients: Breaking India’s supplement stigma

3

Centrum Recharge

From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India

4

Dabur Chyawanprash

Fighting India’s jugaad against everyday health issues

5

Durex Lubes

HOW DUREX LUBES TRANSFORMED BEDROOM SHAME TO CATEGORY DOMINANCE BY MAKING EXPLORATION INDIA’S NEW INTIMACY CURRENCY

6

Omnigel

Making Omnigel India’s Guardian of Uninterrupted Joy

7

Rybelsus

Changing how the Diabetes capital of the World sees Obesity

8

Samsung Galaxy Watch

STRESS TESTS ON PRIMETIME

9

Sebamed

How Sebamed sold anti dandruff shampoos without showing white flakes

11. Healthcare Services

1

i-Pill Daily

WHEN PROGRESS SKIPPED THE PHARMACY COUNTER

2

SNEHA (Mumbai)

Andar Ka Magic

12. Home Furnishings & Appliances

1

Asian Paints

Beyond Familiar Hues

2

IKEA

How a Swedish brand danced to Bollywood’s tunes

3

IKEA

How IKEA won the bedroom by going beyond beds.

4

Prestige Efficia Gas Stove

Checked your gas stove’s mileage?

14. Insurance and Related Products

1

ABSLI Guaranteed Annuity Plus

Boodhe Hoke Kya Banoge?

2

ACKO Auto Insurance

Driving behaviour Change by making ACKO India’s Default Car Insurance!

3

ACKO Health Insurance

Acko Health: Giving India’s salaried class a health insurance wake up call

4

HDFC Life

Tapping Into Regional Culture To Make HDFC Life A Chosen Partner In Child’s Future Planning.

5

Kotak Life Insurance

Want to leave behind a Viraasat? CHEAT

15. Media, Entertainment & Events

1

Spotify

Creating appointment listening to increase time spent on Spotify

16. Other Products

1

Odomos

(S)worn to protect

2

Sintex

Whispers of Faith

3

Whiskas

Is Your Cat Really A Cat?

17. Personal Care

1

Stayfree

HOW STAYFREE TURNED SHOPPING LISTS INTO PERIOD LESSONS

2

Whisper

Redesigning product, promotion and curriculum to explain periods to 8y.o.

18. Professional services and solutions

1

Razorpay

Backing India’s Boldest

19. Retail

1

Domino’s

Sabka Slice Aega

2

Flipkart

Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein

3

IKEA

Hype can drive business: IKEA Delhi launch

20. Telecom products & Services

1

Uber India

WHEN UBER BRIDGED AN INTER-GENERATIONAL DIVIDE TO RECODE HOW INDIA COMMUTES

21. Travel & Tourism

1

Cathay Pacific

Takeoff Takeover – Using Data to Demonstrate what really matters while flying

2

GOIBIBO travel websites and booking services

“Don’t be Stupid, Stupid, Stupid” – How Goibibo turned ‘stupid’ into smart this travel season

3

Incredible India

The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings

4

redBus

Hijacking colloquial language to make Redbus synonymous with bus travel.

22. Corporate Advertising/Reputation

1

Adani Group

Hum Karke Dikhate Hain Campaign

2

Britannia

Nature Shapes Britannia

3

Fortune Foods

How Fortune Took On the Algorithm — And Put Women First

4

ITC Aashirvaad

Feeding Two Birds With One Grain

5

Maggi

How Maggi ended the imitation games

6

Maggi

Because some things take more than 2 minutes

7

Niva Bupa Health Insurance

How Niva Bupa changed the way Indians look at insurance ‘agents’

8

Razorpay

Backing India’s Boldest

9

Samsung Galaxy Empowered

The Authority Crisis: How We Put Teachers Back in Control

10

Sting

How Sting Used Sound to Win Formula 1

11

Swiggy

Bhog Elo Boney – Delivering hope

12

Tata Building India

The Quiet Little Kid: Giving Every Child a Voice in Nation-Building

23. B2B

1

Amazon

From Marketplace to Kingmaker: Amazon’s D2C Reset

2

Birla Opus Paints

Using inter-generational conflict to win over the homeowner and the painting ecosystem

3

Lay’s

Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems

4

Razorpay

Backing India’s Boldest

5

ZEE Entertainment Enterprises Ltd.

Dilfluencers of ‘Z’ – The bridge between Brands and Bharat

25. Small Town & Rural Marketing

1

Asian Paints

Backdrops of Success

2

Bosch

Rewiring the Power Tools story in India

3

Dettol

Swachhta ke Sur

4

Kapila Pashu Aahar

Dil se Khila, Sirf Kapila

5

Lay’s

Re-engineering Agriculture to Make Farms a Level Playing Field

6

Maggi

Humara Wala Yellow

7

Maggi

Because some things take more than 2 minutes

8

Piramal Finance

AAIYE BAAT KARTE HAI

9

Sintex

Whispers of Faith

10

Sunrise Masala by ITC

ITC Sunrise Pure Swasthya Bengal

26A. Regional – Products

1

Asian Paints

Beyond Familiar Hues

2

HDFC Life

Tapping Into Regional Culture To Make HDFC Life A Chosen Partner In Child’s Future Planning.

3

IKEA

Hype can drive business: Ikea Delhi launch

4

ITC Aashirvaad

From Meal Maker to Mood Maker

5

Kapila Pashu Aahar

Dil se Khila, Sirf Kapila

6

Linen Club

LINEN CLUB RECLAIMED KERALA BY KEEPING ITS PROMISE

7

Maggi

Humara Wala Yellow

8

NESCAFÉ Sunrise

Semma Strong

9

Nestle Milkmaid

Nestle Regionalisation Story

10

Oreo

How Oreo Killed Its 102-Year-Old Ritual to Win TN

11

Sunrise Masala by ITC

ITC Sunrise Pure Swasthya Bengal

26B. Regional – Services

1

Piramal Finance

Neeyat ki Parakh

2

redBus

Taking the Bus Adda Out of the Ticketing Process

3

redBus

How RedBus took the inconvenience out of convenience fees.

4

redBus

Hijacking colloquial language to make redBus synonymous with bus travel.

5

Zee Entertainment

WHEN A CHANNEL BECAME ODISHA’S CUSTODIAN OF CHANGE

27. Direct Marketing

1

Amazon

From Marketplace to Kingmaker: Amazon’s D2C Reset

2

Birla Opus Paints

Using inter-generational conflict to win over the homeowner and the painting ecosystem

3

Brihanmumbai Municipal Corporation

Seven Layers of Truth – Ultrasound envelopes, reimagined.

4

Cathay Pacific

Takeoff Takeover – Using Data to Demonstrate what really matters while flying

5

Henlo Pet Nutrition

The Anatomy of Suffering

6

Hero Motocorp

Shubh Muhurat – making Timing the Trigger

7

IKEA

Hype can drive business: IKEA Delhi launch

8

Instamart

Stealing from the giant E-comm cart

9

Instamart

Shark Tank becomes Homeshop 18 for Instamart’s Live speed demo

10

Lenovo

Why Shame beats Specs – How Lenovo won Gamers to drive sales

11

Myntra

Myntra Worldwide Vogueabulary: Speak Fashion, Shop Fashion

12

Quaker

Fighting Malnutrition in Rural Maharashtra by entering baby showers

13

Spotify

Creating appointment listening to increase time spent on Spotify

14

Spotify

Breaking down Apple’s walled gardens to drive growth for Spotify

15

Spotify India

How Spotify turned moments into habits through On-Platform Marketing

16

Tata Building India

The Quiet Little Kid: Giving Every Child a Voice in Nation-Building

28A. Brand Experience – Products

1

Agarbatti

Mangaldeep Ka Mahakumbh

2

Britannia Bourbon

Once ignored, Now unignorable.

3

Mahindra Thar Roxx

‘THE’ Auction

4

Quaker

Fighting Malnutrition in Rural Maharashtra by entering baby showers

5

Samsung Galaxy S24

Samsung’s Trojan Horse That Took A Bite Out Of Apple

6

Samsung Galaxy Watch

WHEN A WATCH SHOWED THE WORLD HOW TO LIVE WITHOUT A PHONE

7

Sting

Leveraging in game energy packs to drive out of game sales – Sting X BGMI

8

UltraTech Cement

Transforming 1.9 Billion Logos into 1.9 Billion Homebuilding Experts

28B. Brand Experience – Services

1

Dettol

Play with germs

2

Incredible India

Incredible India, by Indians: Turning 1.4 Bn India’s Citizens into India’s Travel Guides

3

Iodex

Dard Se Mukti at the World’s Biggest  Pilgrimage – Iodex @ Maha Kumbh

4

Maggi

Maggi’s Epic Gatecrash

5

Piramal Finance

Neeyat ki Parakh

6

Prime Video

How Mirzapur Turned a Test of Loyalty into the Biggest OTT Launch of 2024

7

UltraTech Cement

Yashasvi Sarpanch: Empowering Grassroots Aspirations

29. Positive Change Environmental

1

Luminous Solar

The Freedom Movement Fueled by the Sun

2

Maggi

Because some things take more than 2 minutes

30A. Positive Change – Social Good – Brands:

1

CaratLane WYW Integrated

Wear Your Wins: When Jewellery Became a Movement for Women’s Self-Belief

2

Federal Bank Hormis Memorial Foundation

Sanjeevani: United Against Cancer

3

Lay’s

Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems

4

Mahindra Thar Roxx

‘THE’ Auction

5

Mia by Tanishq

Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics

6

Stayfree

HOW STAYFREE TURNED SHOPPING LISTS INTO PERIOD LESSONS

7

Whisper

Redesigning product, promotion and curriculum to explain periods to 8y.o.

30B. Positive Change – Social Good – Non-Profit

1

Brihanmumbai Municipal Corporation

Seven Layers of Truth – Ultrasound envelopes, reimagined.

2

Sunrise Masala by ITC

ITC Sunrise Pure Swasthya Bengal

30C. Positive Change – Social Good – Diversity, Equity & Inclusion

1

Piramal Finance

AAIYE BAAT KARTE HAI

2

Swiggy

Switching off to switch on inclusion

3

Zee Entertainment

WHEN A CHANNEL BECAME ODISHA’S CUSTODIAN OF CHANGE

31. David v/s Goliath

1

Lovingle Diaper

Badhai Ho, Maa Hui Hai: How Lovingle Dared India’s Diaper Giants—and Won

2

Mivi Audio

The Sound of Silence

3

Mohey

GRWM – Get ready with Mohey

4

Sebamed

How Sebamed drilled 2mm under the skin to expose beauty myths

5

Škoda Kylaq

BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS

32A. Integrated Advertising Campaign: Products

1

Amanté

Amanté – Made Like You

2

Britannia JimJam Pops

No Twist in this Tale

3

CaratLane Engagement Integrated

CaratLane Engagement Integrated

4

Centerfruit

India Goes Laplaplap! Bringing Centerfruit’s irresistible taste back into popular culture.

5

Centrum Recharge

From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India

6

Fevicol MR

THE DAY CREATIVITY STOPPED DRYING UP

7

IKEA

IKEA – From Aesthetics to Utility, How IKEA Entered Indian Homes.

8

IKEA

How IKEA won the bedroom by going beyond beds.

9

i-Pill Daily

WHEN PROGRESS SKIPPED THE PHARMACY COUNTER

10

ITC Aashirvaad

When South Indian Mothers Said Attaboy

11

ITC Aashirvaad

When Mother Promise Was Not Enough

12

Lay’s

From Potato Chip to Ingredient: How Lay’s Entered Indian Kitchens

13

L’Oréal Paris

L’Oréal Found its Perfect Match

14

Maggi

Why save the best for the last?

15

Mahindra electric SUVs

Making India go BOOM BOOM for e-SUVs

16

MG Comet EV

The Phoenix Files: How We Resurrected a Dead Car

17

Pepsi

Pepsi Anytime

18

redBus

Taking the Bus Adda Out of the Ticketing Process

19

Škoda Kylaq

BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS

20

Whisper

Redesigning product, promotion and curriculum to explain periods to 8y.o.

32B. Integrated Advertising Campaign: Non-Products

1

ACKO Health Insurance

Acko Health: Giving India’s salaried class a health insurance wake up call.

2

Flipkart

Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein

3

Instamart

From speed to delivery daily needs

4

P&G Shiksha

Kaccha Nimbu #EraseTheLearningGap

5

Spotify

Creating appointment listening to increase time spent on Spotify

6

Swiggy

Bolt redefines food delivery

7

Tata AIG

Beyond The circus

8

Tata IPL

How Marketing Grew A Sports League That Needs No Marketing

9

Uber India

WHEN UBER BRIDGED AN INTER-GENERATIONAL DIVIDE TO RECODE HOW INDIA COMMUTES

10

Yas Island

Zindagi Ko Yas Bol

33A. Sustained Success: Products

1

Adhesives

BUILDING TIMELESS BONDS

2

Happydent

India’s OG Lighthouse Brand

3

ITC Aashirvaad

When South Indian Mothers Said Attaboy

4

Maggi

Growing up with Maggi

5

Nescafe

Brewing India’s Coffee Habit

6

Oreo

How an American brand used Pongal, Year on Year to win over Tamil Nadu

7

Stayfree

THREE YEARS OF TEACHING MEN ABOUT MENSTRUATION

8

Whisper

Brand purpose done right: Whisper Keep Girls in School

33B. Sustained Success: Services

1

Dettol

India’s Hygiene Revolution

2

HDFC Life

How HDFC Life Changed The Way Indians Look At Insurance – From Security To Self-esteem

3

Lay’s

Getting Lay’s to look at itself differently – From Chip Company to Agri Company

4

RuPay

RuPay is the New Pay

5

Spotify

Dominating music streaming, every year to stay on top

34A. New Product

1

Birla Opus Paints

Using inter-generational conflict to win over the homeowner and the painting ecosystem

2

Britannia Pure Magic Choco Stars

When Stars Align, Magic Happens.

3

Centrum Recharge

From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India

4

Dabur Chyawanprash

Open your eyes to iron deficiency

5

ITC Aashirvaad

From Meal Maker to Mood Maker

6

KFC x Carry Minati

WHEN KFC FLIPPED THE SCRIPT OF FOOD MARKETING TO GAIN GEN Z CULTURAL ACCESS

7

L’Oréal Paris

The Lipstick Drop That Broke the Internet

8

Mahindra electric SUVs

Making India go BOOM BOOM for e-SUVs

9

Mahindra Thar Roxx

‘THE’ Case

10

McDonald’s India

Call Of The Craving

11

MG Windsor EV

The Business Class Launch That Re-Energized a Slowing Category

12

Odomos

(S)worn to protect

13

Samsonite x Manish Malhotra

Couture as Strategy – Samsonite’s Fashion Fightback

14

Samsung Galaxy A16 5G

How a Small Village Out-influenced the Influencers

15

Schneider Electric

Helping Schneider Electric enter Indian homes by making the invisible visible

16

Škoda Kylaq

BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS

17

Stayfree

WHY DO PERIODS MEAN ONLY PADS?

18

Streax Gel Hair Colour

Gloss Over Grey – How Streax Made Confidence the New Colour

19

Symphony Geysers

A Geyser That Controls Hairfall

34B. New Service

1

Flipkart

Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein

35. Influencer Marketing

1

Britannia Treat Croissant

Britannia Croissant Prashant

2

CaratLane WYW 1.0

Wear Your Wins: When a Creator’s Authentic Story Inspired Millions to Celebrate Theirs.

3

Garnier Men’s Facewash

Washing Away Old Habits and Redefining Hygiene by Convincing One Man

4

KitKat

Turning KitKat’s Ritual into a Break from Choice Paralysis

5

Lay’s

Make Lay’s the Champion of Global Flavours Again

6

Lenovo

Why Shame beats Specs – How Lenovo won Gamers to drive sales

7

Nescafe RTD

How Nescafé Reset the Meaning of Cold Coffee for India

8

Samsung Galaxy A16 5G

How a Small Village Out-influenced the Influencers

9

Sting

How Sting Used Sound to Win Formula 1

10

Whiskas

THE MOST POWERFUL INFLUENCER ISN’T IN YOUR FEED. IT’S IN YOUR CAT’S DNA.

36. Data-driven

1

Asian Paints

Beyond Familiar Hues

2

Cathay Pacific

Takeoff Takeover – Using Data to Demonstrate what really matters while flying

3

Flipkart

From Skipped to Clicked: Flipkart’s Comeback Among Gen Z Shoppers

4

Instamart

Stealing from the giant E-comm cart

5

Instamart

From speed to delivery daily needs

6

Spotify

Creating appointment listening to increase time spent on Spotify

7

Spotify India

How Spotify turned moments into habits through On-Platform Marketing

8

Swiggy

Switching off to switch on inclusion

9

UltraTech Cement

BTBI – Voices Of Progress

37A.Seasonal Marketing –Products

1

CaratLane WYW 2.0

Wear Your Wins: Turning Women’s Day into a Movement of Self-Recognition

2

Hero Motocorp

Shubh Muhurat – making Timing the Trigger

3

Manyavar

Aap kab bann rahe hain Manyavar?

4

Oreo

How Oreo Killed Its 102-Year-Old Ritual to Win TN

5

Pedigree

ARE YOU REALLY LOVING YOUR DOG RIGHT?

6

Symphony Coolers

Mere Paas Maa Hai!

37B.Seasonal Marketing –Service

1

Flipkart

The Sweet Smell of Belonging

2

Instamart

The fridge door opens the house door

3

Instamart

Roti, Kapda aur Gulaab

4

Instamart

Christamas bana Tyohaar

5

Instamart

Add Ritual to Cart with Sona

6

Uber Moto

WHEN UBER MOTO PASSED THE ULTIMATE STRESS-TEST TO BECOME A HYDERABADDIE

38A. Marketing Disruptors – Products

1

Dabur Chyawanprash

Fighting India’s jugaad against everyday health issues

2

Garnier Men’s Facewash

Washing Away Old Habits and Redefining Hygiene by Convincing One Man

3

IKEA

How IKEA won the bedroom by going beyond beds.

4

Maggi

Kona na khona

5

Prestige Efficia Gas Stove

Checked your gas stove’s mileage?

6

Symphony Geysers

A Geyser That Controls Hairfall

7

Whisper

Redesigning product, promotion and curriculum to explain periods to 8y.o.

38B. Marketing Disruptors – Services

1

ACKO Health Insurance

Acko Health: Giving India’s salaried class a health insurance wake up call.

2

Instamart

Winning Dilli ka heart by serving Dilli ki raat

3

Prime Video

Panchayat S4 Flips the Script on OTT Releases

4

Spinny

Spinny

5

Swiggy

Switching off to switch on inclusion

39A. Small Budgets – Products

1

Odomos

(S)worn to protect

2

Sintex PurePlus

Touch of Trust

3

Sunrise Masala by ITC

ITC Sunrise Pure Swasthya Bengal

39B. Small Budgets – Services

1

Brihanmumbai Municipal Corporation

Seven Layers of Truth – Ultrasound envelopes, reimagined.

2

Saregama

Saregama Did, What NASA Couldn’t!

3

Spotify India

How Spotify turned moments into habits through On-Platform Marketing

4

Swiggy

Switching off to switch on inclusion

5

Swiggy

Bhog Elo Boney – Delivering hope

6

The Wishing Factory

The Thala Test

40A. Carpe Diem – Products

1

Airtel

Reinventing Airtel as India’s Safe Network

2

Britannia JimJam Pops

No Twist in this Tale

3

Britannia Treat Croissant

Britannia Croissant Prashant

4

CaratLane WYW 1.0

Wear Your Wins: When Nancy Tyagi’s Self-Made Dress Sparked a Nation to Celebrate Itself

5

Centrum Multivitamins

From full plates to missing nutrients: Breaking India’s supplement stigma

6

Daawat

How Daawat won the whole year with a single day

7

Dettol

Evoking mothers care in everyone

8

Durex Lubes

HOW DUREX LUBES TRANSFORMED BEDROOM SHAME TO CATEGORY DOMINANCE BY MAKING EXPLORATION INDIA’S NEW INTIMACY CURRENCY

9

Garnier Men’s Facewash

Washing Away Old Habits and Redefining Hygiene by Convincing One Man

10

KFC x Carry Minati

KFC  FLIPPED THE SCRIPT OF FOOD MARKETING TO GAIN GEN Z CULTURAL ACCESS

11

KitKat

HOW GOOD IS YOUR BREAK?

12

Manyavar

Aap kab bann rahe hain Manyavar?

13

Mia by Tanishq

Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics

14

Pepsi

Pepsi Anytime

15

Pringles India

Pringles Ducklips Challenge

16

Samsonite x Manish Malhotra

Couture as Strategy – Samsonite’s Fashion Fightback

17

Stayfree

WHY STAYFREE SPOKE TO SONS ON DAUGHTER’S DAY

18

Sting

How Sting Used Sound to Win Formula 1

40B.Carpe Diem – Services

1

Flipkart

From Cart to Kumbh: Flipkart Delivers Peace of Mind

2

Instamart

Add Ritual to Cart with Sona

3

Uber Moto

WHEN UBER MOTO PASSED THE ULTIMATE STRESS-TEST TO BECOME A HYDERABADDIE

41. Commerce & Shopper Marketing

1

ACKO Auto Insurance

Driving behaviour Change by making ACKO India’s Default Car Insurance!

2

IKEA

How a Swedish brand danced to Bollywood’s tunes