|
S.No |
Brand |
Entry Title |
|
01. Agricultural, Industrial & Building |
||
| 1 | Lay’s | Re-engineering agriculture to make farms a level playing field |
| 2 | Lay’s | Digitising crops for India’s Farmers to help them fight climate change |
| 3 | Bangur Cement | When we got pop culture to do the heavy lifting |
| 4 | Bosch | Earnings Over Comfort : Rewiring the Power Tools story in India |
| 5 | Asahi Glass | Making Glass Visible |
|
02. Automotive – Aftermarket |
||
| 1 | TVS Childrens Helmet | AN S.O.S. CALL ON BEHALF OF KIDS TO THEIR BLIND PARENTS |
| 2 | Maruti Suzuki True Value | Car sells only at TRUE VALUE |
|
03. Automotive – Vehicles (OEM) |
||
| 1 | Mahindra SUVs | It’s Time to Talk the Walk |
| 2 | Punch.ev | How A Broken Car Window Broke Barriers in Women’s Sports |
| 3 | Hero Motocorp | THE LEGEND RIDES AGAIN |
| 4 | Matter Aera | A Matter of Survival |
| 5 | Hero Xtreme 125R | Challenging India’s gamers to their Extreme |
| 6 | Hero | Fighting sexism on roads |
|
04. Beauty & Fragrance |
||
| 1 | Dove | Straightening out biases, not curls. |
| 2 | Parachute | Planting A Coconut Tree In A Mustard Field |
| 3 | Maybelline New York | Maybelline New York Goes to New Delhi |
| 4 | Pond’s | Dugga Dugga – Celebrating the beauty behind the beauty of Maa Durga |
|
05. Beverages Non-Alcohol |
||
| 1 | Coca Cola | Pet pujo with a pop – Coke becomes the beloved sidekick of Pujo |
| 2 | Mountain Dew | How Do You Sell Fear To A Fearless Community? |
| 3 | Gatorade | Gatorade Turf Finder – Using data to convert crowded urban spaces into playgrounds |
| 4 | Thums Up | Thums Up – India vs India |
| 5 | Nescafe | Brewing India’s New Beverage Habit |
|
06. Consumer Goods & Telecom |
||
| 1 | Boat | Lost in Nirvana |
| 2 | Lenovo YOGA | From Swipe to Stay: Lenovo’s Artful Capture of the Young-Gen’s Attention |
| 3 | Odomos | Odomos ki surgical strike |
| 4 | WhatsApp: The Safer You Feel, The More You Share | |
|
07. Education |
||
| 1 | Saregama Padhanisa | GAATA RAHE MERA DIL |
| 2 | UPGrad | upGrad: Creating Cultural Currency for Continuous Learning |
|
08. Fashion |
||
| 1 | Titan | Making Beauty a Beautiful Sport |
| 2 | Caratlane | Rings Embedded with Feelings |
| 3 | Bewakoof | Wear Your Bio |
| 4 | Titan EyePlus | WHEN EYEWEAR ENTHUSIASTS COULDN’T BELIEVE THEIR EYES |
| 5 | CaratLane Utsav | CaratLane Utsav: A Contemporary Shine on a Traditional Festival |
|
09. Finance |
||
| 1 | HDFC Bank | Vigil Aunty’s Guide to Fighting Scams |
| 2 | SBI Card Miles | Redefining the Rules: How SBI Miles Disrupted the Credit Card Launch Playbook |
| 3 | sharekhan | Casual Trading is Injurious to Wealth |
| 4 | ESAF Bank | Saving her savings |
|
10. Food, Snacks & Desserts |
||
| 1 | Kurkure | Comedy is a Serious Business – It can drive serious growth when your brand is in trouble |
| 2 | Oreo | Framing A Cookie As India’s Jinx Monitor |
| 3 | Lay’s | Reframing Lay’s from a snack to an ingredient to arrest sales de-growth |
| 4 | Cadbury Celebrations | #MyBirthdaySong |
| 5 | Cadbury 5star | 5 Star ‘Erases’ Valentine’s Day |
| 6 | Britannia JimJam Pops | How JimJam Pops stopped Oreo from advertising and made India win the World Cup |
| 7 | Bingo | Bingo! speaking the Korean lingo! |
| 8 | Oreo | How a cookie gave voice to difficult conversations |
| 9 | Cadbury Celebrations | Turning Boys Into Brothers Who Care |
| 10 | Tata Salt | The Unforgettable Salt: Tata salt |
| 11 | Aashirvaad | When South Indian Mothers Said Attaboy |
| 12 | McDonald’s India (W&S) | NOW DELIVERING SUPERSTITIONS |
|
11. Government & Institutional |
||
| 1 | Indian National Congress | THE CAMPAIGN THAT RECLAIMED THE SPIRIT OF DEMOCRACY |
|
12. Healthcare Products |
||
| 1 | Sebamed Anti Hairloss Shampoo | WHEN A BALD, DEAD MAN SOLD A SHAMPOO BRAND |
| 2 | Ryze | LESSONS LEARNT FROM A CHEWING GUM |
| 3 | Sensodyne | Take the first step |
| 4 | Digene | Abbott – Digene India |
| 5 | Polycrol | Your lunch has sent you a meeting request |
| 6 | Ceregrow | Farak Padta Hai |
| 7 | Vicks Cough Drops | A VOICE FOR THE VOICELESS |
|
13. Healthcare Services |
||
| 1 | St. Jude | The Impossible Choice |
| 2 | Sensodyne | How Sensodyne endorsed its endorsers to build reputation |
|
14. Home Furnishings & Appliances |
||
| 1 | IKEA | What can a Swedish brand teach Indians about their homes? |
| 2 | Symphony Coolers | THE OG GUNDA IS BACK! |
| 3 | NeoBharat | Backdrops for the Success Stories of New Bharat |
|
15. Household Supplies |
||
| 1 | Harpic | Harpic Loocator – #BeFreeToPee |
| 2 | Colin | Colin – #ChamakNayiSochKi |
| 3 | Nimyle | 1,2,3,4…GET ON THE JOY FLOOR |
|
16. Insurance and Related Products |
||
| 1 | ACKO | Health Insurance Ki Subah Ho Gayi Mamu |
| 2 | ACKO | Getting Indians to reject default car insurance |
| 3 | HDFC LIFE | From Invincibilty to Vulnerability |
| 4 | PhonePe | When Insurance Went OTT |
| 5 | Acko | ACKO’s Change Agent |
|
17. Media & Entertainment |
||
| 1 | Star India Pvt. Ltd. | Words Of Pride |
| 2 | Spotify | Mix Tapes From Spotify |
| 3 | Spotify | How Spotify Created an Artist Movement To Make India Pay for Music |
| 4 | The Hindu | SHOWING THE TOI WHAT WE’RE MADE OF |
|
18. Other Products |
||
| 1 | Eveready | HOW THE EVER-READY CAT GOT THE BUNNY’S TONGUE |
| 2 | Eveready | HOW EVEREADY FLASHLIGHTS SPARKED COURAGE IN EVERY INDIAN GIRL |
| 3 | Fevistik Power | Crafting Imagination > Crafting Materials |
| 4 | Fevicol Glue Drops | Leaves Memories Behind, Not Marks |
| 5 | Parachute | From Hair to Heir: Parachute’s Babycare Triumph |
| 6 | Asahi Glass | The Hostile Outside |
| 7 | Rapido | Making India take to Bike Taxis |
| 8 | Buckaroo | Walking Tall: The Buckaroo Story |
| 9 | Battlegrounds Mobile India | How the universe is conspiring to get you to play BGMI |
|
19. Personal Care |
||
| 1 | Whisper | Explain 8th Grade Period Biology To A 8 Year Old Girl |
| 2 | Whisper | Maa Sab Nahi Jaanti – Designing Period Curriculum For Moms |
| 3 | Colgate | A Toothless Granny’s Cutting Machine |
| 4 | Savlon | Savlon: Turning Handwash Rebels into Handwash Legends |
| 5 | Colgate | The Sweet Truth |
|
20. Professional services and solutions |
||
| 1 | Urban Company | Bridging the respect gap |
| 2 | Asian Paints | Kaam Hamara, Credit Aapka. |
| 3 | Housing | Kirayedaaron se Saavdhaan |
| 4 | Indeed | From jobseeker, to the one whom jobs seek |
|
21. Retail |
||
| 1 | Jiomart | JIOMART: OPENING E-COMMERCE TO THE NEXT 500 MILLION |
| 2 | Flipkart | 1.4 BILLION VISITS IN A COUNTRY OF 1.4 BILLION PEOPLE |
| 3 | Rapido | BIKE WALI TAXI SABSE SAXI |
| 4 | KFC India | KFC #SPEAKSIGN CLASSROOM |
| 5 | McDonald’s India (W&S) | IMITATING OUR IMITATION |
|
22. Services – Telecom and related products |
||
| 1 | Vi | Human Network testing Telecom Network |
|
24. Travel & Tourism |
||
| 1 | Goibibo | GoiBEBO |
| 2 | redBus | Taking the Bus Adda out of the ticketing process. |
| 3 | Air India Express | Air India Express: Liberating Indian flyers from pre-defined notions of privilege |
| 4 | Air India | Incredible Air India |
|
25. Corporate Advertising/ Reputation |
||
| 1 | Urban Company | Bridging the respect gap |
| 2 | Mahindra SUVs | It’s Time to Talk the Walk |
| 3 | TVS Childrens Helmet | AN S.O.S. CALL ON BEHALF OF KIDS TO THEIR BLIND PARENTS |
| 4 | Flipkart | GETTING THE NUMBER 1 PLAYER TO BE SEEN AS THE NUMBER 1 PLAYER |
| 5 | Astral Pipes | THE GREAT UNIFIER |
| 6 | Sensodyne | How Sensodyne endorsed its endorsers to build reputation |
| 7 | Kingfisher | REAL KINGS DON’T PUT QUEENS IN BIKINIS |
| 8 | St. Jude | The Impossible Choice |
| 9 | Hero | Fighting sexism on roads |
| 10 | Maggi | Because some things take more than 2 minutes |
| 11 | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues |
| 12 | Good Day | When GoodDay imperfected its smile to make every smile perfect |
| 13 | Air India | From a national institution to a national inspiration |
| 14 | SAMCO Securities | Dalal Street Or Las Vegas? |
| 15 | Colgate | A Toothless Granny’s Cutting Machine |
| 16 | Johnson’s Baby | How Johnson’s Baby Rose From The Ashes For New-Age Moms |
| 17 | Infosys | Going beyond the ‘D’ in DEI |
|
26. B2B |
||
| 1 | Lay’s | Re-engineering agriculture to make Farms a level playing field for Lay’s |
| 2 | Paytm | Ka-ching! |
| 3 | Seerial | Cornershop Heroes |
|
27. Interactive Marketing |
||
| 1 | Oreo | How a cookie gave voice to difficult conversations |
| 2 | Flipkart | 1.4 BILLION VISITS IN A COUNTRY OF 1.4 BILLION PEOPLE |
| 3 | Cadbury Celebrations | Turning Our Ads Into Her Store |
| 4 | Cadbury Dairy Milk Silk | Turning Your Love Story Into A Fairytale |
| 5 | CaratLane | Rings Embedded with Feelings |
| 6 | CaratLane Sibling Passcode Box | The Passcode to Jewellery Gifting on Raksha Bandhan |
| 7 | Good Day | When GoodDay imperfected its smile to make every smile perfect |
| 8 | Thums Up | Thums Up – Believer Bot |
| 9 | Titan EyePlus | WHEN EYEWEAR ENTHUSIASTS COULDN’T BELIEVE THEIR EYES |
| 10 | Sprite | Sprite’s Joke in a Bottle |
|
28. Small Town & Rural Marketing |
||
| 1 | Quaker | How baby showers gave birth to the importance of oats in Maharashtrian families |
| 2 | redBus | Taking the Bus Adda out of the ticketing process. |
| 3 | Maggi | Because some things take more than 2 minutes |
| 4 | Mastercard | SoftPos: Turning UPIs greatest weapon into Mastercard’s smartest solution |
|
29. Regional |
||
| 1 | Quaker | How baby showers gave birth to the importance of oats in Maharashtrian families |
| 2 | Vi | Human Network testing Telecom Network |
| 3 | Coca Cola | Pet pujo with a pop – Coke becomes the beloved sidekick of Pujo |
| 4 | Vaseline | Cracking the Lip Care Code in West Bengal |
| 5 | Gatorade | Gatorade Turf Finder – Using data to convert crowded urban spaces into playgrounds |
| 6 | Piramal Finance | Neeyat : Budget Bharat’s Real Credit Score ! |
| 7 | 7up | Unlocking growth by deseasonalising 7Up in Tamil Nadu |
| 8 | Cofsils | WHAT FEELS GOOD, DOESN’T ALWAYS DO GOOD. |
| 9 | Aashirvaad | How Atta Won South Indian Mothers’ Hearts, One Tiffin Box at a Time |
| 10 | Mother Dairy | Mother Dairy _ Mere paas maa hai |
| 11 | PhonePe | PhonePe – Winning the Sonic Branding Game with Regional Celebrities |
|
30. Direct Marketing |
||
| 1 | Battlegrounds Mobile India | BGMI Ki Boli |
| 2 | Britannia Industries Limited | Hungry for Gold |
| 3 | Muthoot FinCorp | Book My Gold Loan |
| 4 | Meta for Business | Unlocking the power of WhatsApp to get new customers for SMBs |
| 5 | Teaching India the power of professional networking | |
| 6 | redBus India Private Limited | Route to 47 by redBus |
| 7 | Oreo | The only Pongal campaign that had nothing to do with Pongal |
| 8 | Oreo | How a cookie seized the World Cup without sponsoring it |
| 9 | Maggi | Kona na Khona |
| 10 | Paytm | Ka-ching! |
| 11 | Incredible India | Incredible India, by Indians: Turning 1.4 Bn India’s Citizens into India’s Travel Guides |
| 12 | Lemonn | Zero Cost Ads for a Zero Fee App |
| 13 | Buckaroo | Walking Tall: The Buckaroo Story |
| 14 | Income Tax Department | A return on your returns |
| 15 | McDonald’s India (W&S) | NOW DELIVERING SUPERSTITIONS |
|
31. Experiential Marketing / Brand Experience |
||
| 1 | Harpic | Harpic Loocator – #BeFreeToPee |
| 2 | Whisper | Maa Sab Nahi Jaanti – Designing Period Curriculum For Moms |
| 3 | Lenovo YOGA | From Swipe to Stay: Lenovo’s Artful Capture of the Young-Gen’s Attention |
| 4 | Brooke Bond Taj Mahal | When the Monsoons created a Tea Symphony! |
| 5 | Gatorade | Gatorade Turf Finder – Using data to convert crowded urban spaces into playgrounds |
| 6 | Cadbury Celebrations | Turning Boys Into Brothers Who Care |
| 7 | Cadbury Celebrations | #MyBirthdaySong |
| 8 | Cadbury Dairy Milk | Inspiring Generosity on Cricket’s Biggest Days |
| 9 | Cadbury Dairy Milk Silk | Turning Your Love Story Into A Fairytale |
| 10 | CaratLane | Rings Embedded with Feelings |
| 11 | Air India | Dancing through turbulence |
| 12 | Dettol | CBHE – Children Board of Hygiene Education |
| 13 | Paytm | Ka-ching! |
| 14 | Dettol | Your hygiene is better than my hygiene |
| 15 | Incredible India | Incredible India, by Indians: Turning 1.4 Bn India’s Citizens into India’s Travel Guides |
| 16 | Titan EyePlus | WHEN EYEWEAR ENTHUSIASTS COULDN’T BELIEVE THEIR EYES |
| 17 | Colgate | The CID Goof-up Investigation |
| 18 | Kwality Walls Cadbury Feast Crackle | A LAUNCH WHERE YOU COULDN’T TRY THE PRODUCT |
|
32A. Positive Change – Environmental – Brands |
||
| 1 | The Times of India | Unplastic India |
| 2 | Sustainable initiatives | Towards a Greener Future- One day at a time |
| 3 | Sunfeast Yippee! | CREATE MAGIC! FROM PLASTIC TO PARKS |
| 4 | Lay’s | Helping India fight water crisis by creating water from potatoes |
| 5 | Maggi | Kona na Khona |
|
33A. Positive Change – Social Good – Brands |
||
| 1 | Lifebuoy Soap | Reimaging Hygiene Through the Power of Play |
| 2 | TVS Childrens Helmet | AN S.O.S. CALL ON BEHALF OF KIDS TO THEIR BLIND PARENTS |
| 3 | Spotify | What Role Can Music Play In Motivating Indians To Vote? |
| 4 | Whisper | Maa Sab Nahi Jaanti – Designing Period Curriculum For Moms |
| 5 | Whisper | Explain 8th Grade Period Biology To A 8 Year Old Girl |
| 6 | HDFC Bank | Vigil Aunty’s Guide to Fighting Scams |
| 7 | Lay’s | Digitising crops for India’s Farmers to help them fight climate change |
| 8 | Savlon | Savlon: Turning Handwash Rebels into Handwash Legends |
| 9 | Maggi | Because some things take more than 2 minutes |
| 10 | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues |
| 11 | Colgate | The Sweet Truth |
| 12 | Ariel | HomeTeams #ShareTheLoad |
|
33B. Positive Change – Social Good – Non-Profit |
||
| 1 | Star India Pvt. Ltd. | Words Of Pride |
| 2 | St. Jude | The Impossible Choice |
| 3 | 103 Rakhi | 103 Women Safety Helpline |
|
33C. Positive Change – Social Good – Diversity, Equity & Inclusion |
||
| 1 | Harpic | Harpic Loocator – #BeFreeToPee |
| 2 | Urban Company | Bridging the respect gap |
| 3 | Piramal Finance | Neeyat : Budget Bharat’s Real Credit Score ! |
| 4 | Vicks Cough Drops | A VOICE FOR THE VOICELESS |
| 5 | KFC India | KFC #SPEAKSIGN CLASSROOM |
| 6 | Hero | Turning prejudice into pride |
| 7 | ESAF Bank | Saving her savings |
| 8 | Good Day | When GoodDay imperfected its smile to make every smile perfect |
| 9 | Buckaroo | Walking Tall: The Buckaroo Story |
| 10 | McDonald’s India (W&S) | STOP TURNING A COLOUR-BLIND EYE |
|
34. David v/s Goliath |
||
| 1 | ACKO | Health Insurance Ki Subah Ho Gayi Mamu |
| 2 | RuPay | Yaad Se Bhulna |
| 3 | Parachute | From Hair to Heir: Parachute’s Babycare Triumph |
| 4 | Indian National Congress | THE CAMPAIGN THAT RECLAIMED THE SPIRIT OF DEMOCRACY |
|
35A.Integrated Advertising Campaign Products |
||
| 1 | Kia | Kia Sonet 2.0 Integrated Campaign |
| 2 | Britannia Pure Magic Chocolush | Can a cookie teach you how to live? |
| 3 | IKEA | What can a Swedish brand teach Indians about their homes? |
| 4 | Whisper | Explain 8th Grade Period Biology To A 8 Year Old Girl |
| 5 | Oreo | Framing a cookie as India’s jinx monitor |
| 6 | Philips OneBlade | Only Swag, No Snags |
| 7 | Pepsi | Making Pepsi Young Again |
| 8 | Gatorade | Gato, for those who sweat |
| 9 | Whisper | Maa Sab Nahi Jaanti – Designing Period Curriculum For Moms |
| 10 | Cadbury Celebrations | Turning Boys Into Brothers Who Care |
| 11 | Lay’s | Reframing Lay’s from a snack to an ingredient to arrest sales de-growth |
| 12 | Caratlane | Adding Weight to Lightweight Jewellery |
| 13 | Colgate | The Sweet Truth |
| 14 | Lahori Zeera | Simplicity vs Celebrity |
| 15 | Ariel | HomeTeams #ShareTheLoad |
|
35B.Integrated Advertising Campaign Non-Products |
||
| 1 | Harpic | Harpic Loocator – #BeFreeToPee |
| 2 | Asian Paints | Kaam Hamara, Credit Aapka. |
| 3 | Spotify | How Spotify Created an Artist Movement To Make India Pay for Music |
| 4 | ACKO | Health Insurance Ki Subah Ho Gayi Mamu |
| 5 | Vi | Human Network testing Telecom Network |
| 6 | Zepto | E-COMMERCE SAVVY, Q-COMMERCE IGNORANT |
| 7 | The Hindu | SHOWING THE TOI WHAT WE’RE MADE OF |
| 8 | UPGrad | upGrad: Creating Cultural Currency for Continuous Learning |
| 9 | Air India | From a national institution to a national inspiration |
| 10 | Daawat | How we won the whole year with a single day |
| 11 | Dominos | Making pizza great again |
| 12 | RuPay | Yaad Se Bhulna |
|
36A. Sustained Success Products |
||
| 1 | Lifebuoy Soap | H is for Handwashing: A Lesson for Life |
| 2 | Whisper | Eroding Period Prejudices To Keep 23Mn Girls In School, Year After Year, For 5 years |
| 3 | Cadbury 5star | Not Just a Funny Brand: Cadbury 5Star’s journey against being typecast |
| 4 | Cadbury Celebrations | Not Just a Box of Chocolates |
| 5 | Savlon | A Decade of Brewing Success, One Teacup at a Time |
| 6 | Nescafe | Generation coffee – one cup at a time |
| 7 | Perfetti | India’s Original Lighthouse Brand |
| 8 | Paytm | Making no penny drop |
| 9 | Ariel | HomeTeams #ShareTheLoad |
| 10 | Snickers | KUCH “FILLING” HO JAAYE |
| 11 | Royal Enfield | A ‘THUMPING’ TURNAROUND: FROM A MOTORCYCLE TO A CULT |
| 12 | Stayfree | Bringing Men Into Menstruation |
|
36B. Sustained Success Services |
||
| 1 | Spotify | Becoming Number 1 Vs Staying Number 1 |
| 2 | Paytm | How India got over cash |
| 3 | Dettol | The Journey of Transforming a Nation’s Health and Hygiene |
| 4 | RuPay | RuPay is the New Pay |
|
37. New Product or Service |
||
| 1 | i-activ Menstrual Cup | Cup Talk: Trust Your Sis! |
| 2 | Future Generali | FUTURE GENERALIHEALTH POWHER – IF HEALTH IS GENDERED, HEALTH INSURANCE CANNOT BE GENDERLESS |
| 3 | ACKO | Health Insurance Ki Subah Ho Gayi Mamu |
| 4 | Britannia JimJam Pops | The Single-Handed Triumph |
| 5 | Jiomart | JIOMART: OPENING E-COMMERCE TO THE NEXT 500 MILLION |
| 6 | Future Generali | FUTURE GENERALI D.I.Y HEALTH INSURANCE – CUSTOMIZED HEALTH INSURANCE, EMPOWERED CONSUMERS AND AGENTS |
| 7 | Campa | Bridging a 30 year long generation gap |
| 8 | Odomos | (S)worn to protect |
| 9 | Maggi | Nepo Noodles – When maggi hijacked biggest launch of 2023 |
| 10 | Incredible India | The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings |
| 11 | Buckaroo | Walking Tall: The Buckaroo Story |
| 12 | PhonePe- Monthly Health Insurance | PhonePe Monthly Health Insurance |
| 13 | PhonePe | PhonePe UPI Lite – New Product |
| 14 | Saregama Padhanisa | GAATA RAHE MERA DIL |
| 15 | Hero Xtreme 125R | Challenging India’s Gamers To Their Extreme |
| 16 | Lenovo | LOQ & Load: Launching a laptop crafted for new gamers |
|
38. Influencer Marketing |
||
| 1 | Spotify India | Spotify Daylists |
| 2 | Philips All in One Trimmer | A trimmer raising the bar for Barbers |
| 3 | Flipkart | GETTING THE NUMBER 1 PLAYER TO BE SEEN AS THE NUMBER 1 PLAYER |
| 4 | Dove | Straightening out biases, not curls. |
| 5 | Whisper | Whisper- Keep Girls In School |
| 6 | HDFC Bank | Vigil Aunty’s Guide to Fighting Scams |
| 7 | SBI Card Miles | Redefining the Rules: How SBI Miles Disrupted the Credit Card Launch Playbook |
| 8 | Ajio House of Ethnics | From Bazaars to Heeramandi |
| 9 | Allen Solly | INFLUENCING WITHOUT INFLUENCERS |
| 10 | Savlon | Savlon: Turning Handwash Rebels into Handwash Legends |
| 11 | Colgate | The CID Goof-up Investigation |
| 12 | Spotify | How Spotify Created an Artist Movement To Make India Pay for Music |
| 13 | Kurkure | Comedy is a Serious Business – It can drive serious growth when your brand is in trouble |
| 14 | i-activ Menstrual Cup | Cup Talk: Trust Your Sis! |
| 15 | Thums Up | How Thums Up got regional influencers to spark India’s largest debate! |
| 16 | Acko | ACKO Change Agent |
|
39. Data-driven |
||
| 1 | Lay’s | Digitising crops for India’s Farmers to help them fight climate change |
| 2 | Gatorade | Gatorade Turf Finder – Using data to convert crowded urban spaces into playgrounds |
| 3 | Spotify India | From accidental discoveries to meet-cutes; how Spotify revolutionised OPM |
|
40A. Seasonal Marketing –Products |
||
| 1 | TVS Jupiter | Turning Wides Into Wins With Jupiter |
| 2 | Lay’s | Driving in-home stocking by getting Dhoni to create a new snacking ritual |
| 3 | Coca Cola | Pet pujo with a pop – Coke becomes the beloved sidekick of Pujo |
| 4 | Comfort | Making people move out of their Comfort zone |
| 5 | Vaseline | Cracking the Lip Care Code |
| 6 | Symphony Coolers | THE OG GUNDA IS BACK! |
| 7 | Cadbury Celebrations | Turning Our Ads Into Her Store |
| 8 | Cadbury Celebrations | Turning Boys Into Brothers Who Care |
| 9 | Cadbury Dairy Milk Silk | Turning Your Love Story Into A Fairytale |
| 10 | Dabur Chyawanprash | Deseasonalizing Immunity |
| 11 | Thums Up | India vs India |
| 12 | RAYMOND | HOW WE JOINED EVERYONE’S BARAAT |
| 13 | Platinum Love Bands | Platinum Days of Love – Seasons Campaign |
|
40B. Seasonal Marketing –Service |
||
| 1 | Flipkart | WHY EVERY AD IS A FLIPKART AD – A CASE STUDY IN GUERILLA MARKETING |
| 2 | Make My Trip | Tested By Fans |
|
41. The Disruptive Differentiators Award |
||
| 1 | Urban Company | Bridging the respect gap |
| 2 | The Times of India | Unplastic India |
| 3 | Lifebuoy Soap | Reimaging Hygiene Through the Power of Play |
| 4 | Star India Pvt. Ltd. | Words Of Pride |
| 5 | Spotify | How Spotify Created an Artist Movement To Make India Pay for Music |
| 6 | Flipkart | 1.4 BILLION VISITS IN A COUNTRY OF 1.4 BILLION PEOPLE |
| 7 | HDFC Bank | Vigil Aunty’s Guide to Fighting Scams |
| 8 | Brooke Bond Taj Mahal | When the Monsoons created a Tea Symphony! |
| 9 | Brooke Bond Red Label | Disrupting Social Media on World Social Media day |
| 10 | Jiomart | JIOMART: OPENING E-COMMERCE TO THE NEXT 500 MILLION |
| 11 | Oreo | How a cookie gave voice to difficult conversations |
| 12 | Cadbury Celebrations | Turning Our Ads Into Her Store |
| 13 | Cadbury Celebrations | #MyBirthdaySong |
| 14 | McDonalds – Hasta Basta (Happy Bags) | Hasta Basta (Happy Bags): Creating wonders from waste!! |
| 15 | Amazon Prime Video | INDIAN POLICE FORCE CHANGES SHOW PROMOTIONS FOREVER WITH GEN AI |
| 16 | PhonePe | PhonePe – Winning the branding game, one payment at a time |
| 17 | Hero | Turning prejudice into pride |
| 18 | Colgate | The Sweet Truth |
| 19 | Hero Xtreme 125R | Challenging India’s gamers to their Extreme |
| 20 | Colgate | A Toothless Granny’s Cutting Machine |
| 21 | Savlon | Savlon: Turning Handwash Rebels into Handwash Legends |
|
42A.Small Budgets – Products |
||
| 1 | Oreo | How a cookie seized the World Cup without sponsoring it |
| 2 | Quaker | How baby showers gave birth to the importance of oats in Maharashtrian families |
| 3 | Campa | UGC – User Generated Cola |
| 4 | Titan EyePlus | WHEN EYEWEAR ENTHUSIASTS COULDN’T BELIEVE THEIR EYES |
|
42B.Small Budgets – Services |
||
| 1 | St. Jude | The Impossible Choice |
| 2 | redBus India Private Limited | Route to 47 by redBus |
| 3 | Spotify India | From accidental discoveries to meet-cutes; how Spotify revolutionised OPM |
| 4 | ESAF Bank | Saving her savings |
| 5 | SAMCO Securities | Dalal Street Or Las Vegas? |
|
43. Carpe Diem |
||
| 1 | Cadbury 5star | 5 Star ‘Erases’ Valentine’s Day |
| 2 | Protinex | From Rx to everyday Px |
| 3 | Pepsi | Thand.ai matlab Pepsi Cola |
| 4 | Uber | Making Uber the third player in an India v Pakistan cricket World Cup match |
| 5 | Tide India | Tide vs. Holi Stains |
| 6 | Kurkure | Comedy is a Serious Business – It can drive serious growth when your brand is in trouble |
| 7 | Good Day | When GoodDay imperfected its smile to make every smile perfect |
| 8 | Daawat | How we won the whole year with a single day |
| 9 | Air India | Airline in a sachet |
| 10 | Incredible India | The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings |
| 11 | Maybelline New York | Old School, New Rules: How Maybelline Reinvented Cool |
| 12 | The Sarayu Ayodhya by The House of Abhinandan Lodha | Ayodhya – A Kingdom Reborn |
| 13 | McDonald’s India (W&S) | NOW DELIVERING SUPERSTITIONS |
| 14 | Johnson’s Baby | A CHILD GIVES BIRTH TO A MOTHER |
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44. Commerce & Shopper Marketing |
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| 1 | IKEA | What can a Swedish brand teach Indians about their homes? |
| 2 | Flipkart | WHY EVERY AD IS A FLIPKART AD – A CASE STUDY IN GUERILLA MARKETING |
| 3 | Flipkart | 1.4 BILLION VISITS IN A COUNTRY OF 1.4 BILLION PEOPLE |
| 4 | ACKO | Getting Indians to reject default car insurance |
| 5 | Jiomart | JIOMART: OPENING E-COMMERCE TO THE NEXT 500 MILLION |
| 6 | Maggi | From Maggi lovers to Maggi moms |
| 7 | Nescafe | Brewing India’s New Beverage Habit |
| 8 | Bosch | Earnings Over Comfort : Rewiring the Power Tools story in India |
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45. Wedding Experience |
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| 1 | Enamor Bridal | BRIDAL WEAR AND THE PRESSURE OF POLARITY |
| 2 | Niva Bupa | Health Insurance over Horoscopes |
| 3 | Incredible India | The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017