| S.No | Brand Name | Entry Title |
| 01. AGRICULTURAL, INDUSTRIAL & BUILDING | ||
| 1 | Asahi | Re-entry in the homes market |
| 2 | Dr. Fixit | Dr. Fixit Raincoat – ‘Busting paint brand myths to help homeowners in Tamil Nadu’ |
| 3 | Jaquar | Strengthening the lighting offering of Jaquar |
| 02. AUTOMOTIVE – AFTERMARKET (NON-OEM) | ||
| 1 | Castrol MAGNATEC | Castrol MAGNATEC – IT’S YOUR CAR, NOT A TRACTOR! |
| 03. AUTOMOTIVE – VEHICLES (OEM) | ||
| 1 | Hero | Fighting sexism on roads |
| 2 | Matter e-bike | Making Matter matter |
| 3 | Scorpio-N | Mubarak Ho, Baap Hua Hai |
| 4 | TATA Altroz iCNG | TATA Altroz iCNG: The New Cool Kid on the Block! |
| 04. BEAUTY & FRAGRANCE | ||
| 1 | Parachute Advansed Gold | From Crowning Glory to Crowning Tamilian Women Gloriously |
| 05. BEVERAGES NON-ALCOHOL | ||
| 1 | Bisleri India | How Bisleri500 became the beverage of choice this IPL season |
| 2 | Complan | When Complan removed rose-tinted glasses in MFD category |
| 3 | Cadbury Bournvita | Cadbury Bournvita Presents – The Boy Who Failed. |
| 4 | Mountain Dew | No Fear Is Too Small |
| 5 | Nimbooz | Squeezing Back the Summer Fun |
| 6 | Nescafe | Brewing India’s New Beverage Habit |
| 7 | Coca-Cola | Hug to Unlock Magic |
| 8 | Thums Up | Thums Up – Toofani Biryani Hunt |
| 9 | Thums Up | How Thums Up gave millions access to the best seat in Cricket |
| 10 | Tata Tetley | ‘RESHAPING’ THE CONVERSATION AROUND GREEN TEA – BEYOND SURFACE-LEVEL FITNESS |
| 11 | Taj Mahal | Taj Mahal Chai Wah Taj! se Sukoon ka Riyaaz |
| 06. ELECTRONICS | ||
| 1 | Paytm | Ab paisa bolta hai |
| 07. EDUCATION | ||
| 1 | upGrad Study Abroad | Jealous Indian Dads |
| 09. FASHION | ||
| 1 | Fastrack Sunglasses | Reclaiming sunglasses from the clutches of vanity |
| 2 | Lee | Lee: Home of #TheRealDenim |
| 3 | Raymond | The Unlikely Baraat |
| 4 | Tanishq | How Tanishq created value for diamonds in a nation hypnotized by gold |
| 10. FINANCE | ||
| 1 | Bandhan MF | BFSI takes a bite of F&B |
| 2 | HDFC Mutual Fund | Zindagi Ke Liye SIP |
| 3 | Mastercard | The Possibility of POS |
| 4 | Piramal Finance | Have documents ever stopped anyone from defaulting? |
| 5 | RuPay | WHEN INDIA ACTIVELY CHOSE RUPAY FOR THEIR CREDIT CARDS |
| 11. FOOD, SNACKS & DESSERTS | ||
| 1 | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK |
| 2 | Britannia Good Day | How the OG superstar cookie reinvented itself |
| 3 | Cadbury 5 Star | Doing Nothing Makes You Unmissable |
| 4 | Cadbury 5 Star | 5 Star Mush Detector |
| 5 | Cadbury Gems | Just For Fun |
| 6 | Cadbury Dairy Milk | Cheer for all Sports |
| 7 | Doritos | How Doritos Sizzlin’ Hot won India’s spiciness by telling Indians to not have Sizzlin’ Hot |
| 8 | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES |
| 9 | Gums | Breaking the Barrier: Center Fruit’s ₹2 Confectionary Conquest |
| 10 | ITC Aashirvaad | HELPING MULTIGRAIN ATTA FIND SMOOTH PASSAGE INTO INDIAN HOMES |
| 11 | Maggi | From Maggi lovers to Maggi Moms |
| 12 | Milk Bikis Classic | THE FLASHBACK PACK |
| 13 | MTR Chutney Powder | MISATTRIBUTION BY DESIGN |
| 14 | Oreo | REVIVING BONDING VIA REVIVING PLAY in Parent Child Relationship |
| 15 | Oreo | HOW DID AN INTERNATIONAL BRAND BECOME A NATIONAL PHENOMENON |
| 16 | Perfetti | When shining a new light won over Gen Z |
| 13. HEALTHCARE PRODUCTS | ||
| 1 | Ceregrow | Making the invisible visible |
| 2 | Cofsils | Killing the Itch |
| 3 | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues |
| 4 | Durex – Real Feel | Not a condom |
| 5 | Femoston | The Next Chapter |
| 6 | I-activ Menstrual Cup | Cup Talk: Trust Your Sis! |
| 7 | Sensodyne | Sensodyne, Stories of Sensitivity |
| 8 | Titan Eyeplus | FROM BREAKING BAD TO BREAKING GOOD |
| 9 | Vicco Vajradanti | Are shortcomings really taboo? |
| 14. HEALTHCARE SERVICES | ||
| 1 | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION |
| 2 | Dr. Reddy’s | A mirror that changed the way people looked at diabetes |
| 3 | Orange Health | HOW FRESH IS YOUR BLOOD? |
| 15. HOME FURNISHINGS & APPLIANCES | ||
| 1 | Aquaguard | Aquaguard revives the category by redefining an age-old habit. |
| 2 | Godrej Interio | For the Great Indian Family |
| 3 | Jaquar | Unimaginable Brand Extensions |
| 16. HOUSEHOLD SUPPLIES | ||
| 1 | Ariel | See the Signs of Silent Separation #ShareTheLoad |
| 2 | Colin | Daag acche nahin hain |
| 3 | Lizol | Fighting India’s blind faith in a smell |
| 4 | Vim | MISSION VIM-POSSIBLE! |
| 17. INSURANCE AND RELATED PRODUCTS | ||
| 1 | ACKO | When the horse removed his own blinders. |
| 2 | ACKO | Making Indian Roads A Kinder Place |
| 3 | Future Generali India Insurance | Health Absolute-EverydayHealthInsurance |
| 4 | Future Generali India Insurance | Family Redefined |
| 5 | PhonePe | Ride Tension Free with PhonePe |
| 6 | PhonePe | #Tension Free Insurance Campaign with PhonePe |
| 18. MEDIA & ENTERTAINMENT | ||
| 1 | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh |
| 2 | Jio Cinema | How JioCinema took on TV, to change India’s favourite habit |
| 3 | Josh | Content that creates a safe space for women |
| 4 | MTV | When Indian Rap needed a Robotic rescue |
| 5 | Netflix | The Stream Edition |
| 6 | Netflix India | The most entertaining revenge story |
| 7 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst |
| 19. OTHER PRODUCTS | ||
| 1 | Google Safety Center | THE ANTI-SCAM DRIVE |
| 2 | How Instagram taught India to fit more Reel into their real. | |
| 3 | PUMA | Why should sport be an extra-curricular |
| 4 | Samsonite | HOW SAMSONITE RESURRECTED ITSELF |
| 5 | Uber | Uber Rentals |
| 20. PERSONAL CARE | ||
| 1 | Dettol | Designing for impatience |
| 2 | Sebamed | Hope is a Dangerous Thing |
| 3 | Sebamed | Have you ever REALLY seen your baby? REALLY? |
| 4 | Dove | Dove’s journey from GOOD to LOVED |
| 5 | Snuggy Gold | MOVE ASIDE GEN AI…HERE COMES SUSUMETER! |
| 6 | Vivel VedVidya | How we got Grandmoms to sell a beauty soap |
| 7 | Whisper | Missing Chapter for Moms |
| 21. PROFESSIONAL SERVICES AND SOLUTIONS | ||
| 1 | BharatPe | Winning over Bharat’s small merchants |
| 2 | Housing.com | Winning through rejections |
| 3 | Indeed job portal | How a job portal relearnt where to look for jobs |
| 4 | Rapido | Rapido Bike Wali Taxi |
| 22. RETAIL | ||
| 1 | Axis Bank | Welcoming a foreign and exclusive world of Citibank to join the warm and ‘Dil Se Open’ world of Axis bank |
| 2 | BharatPe | Giving India’s shopkeepers their own ad agency |
| 3 | Amazon | Amazon – Too big for your small needs? |
| 4 | Flipkart | Bringing back the festive joy to a nation reeling from inflation |
| 5 | JioMart | REDEFINING THE IDEA OF E-COMMERCE |
| 6 | KFC | TEACHING INDIA TO #SPEAKSIGN |
| 7 | McDonald’s | How McDonald’s won its seat back at the family table |
| 8 | Rapido | Making India take to Bike Taxis |
| 9 | Tanishq | Celebrating the beautiful dichotomy of the Tamil Woman |
| 10 | World Gold Council | Liberating Gold from the Patriarchy |
| 11 | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE |
| 23. SERVICES – TELECOM AND RELATED PRODUCTS | ||
| 1 | Airtel | The Pack is the Hack |
| 2 | Google Lens | Search what you see |
| 3 | Info Edge India Limited | Jeevansathi |
| 4 | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND |
| 24. SPORTING EVENTS | ||
| 1 | TATA WPL | WPL – STUMPING THE STEREOTYPE ABOUT WOMEN’S CRICKET |
| 2 | Budweiser Beer | The World is Yours to take |
| 3 | Cadbury Dairy Milk | Cheer for all Sports |
| 4 | Jio Cinema | How JioCinema took on TV, to change India’s favourite habit |
| 5 | Rajasthan Royals | Rajasthan Royals takes on IPL biggies with lo-fi social media content… and wins! |
| 25. TRAVEL & TOURISM | ||
| 1 | Cleartrip | OR TRAVEL ON CLEARTRIP SALE |
| 2 | Cleartrip | ClearTrip’ Clear Advantage: Rescuing India from Travel Anxiety |
| 3 | ConfirmTkt | R.I.P Waiting List |
| 4 | Samsonite | Tested Like Samsonite |
| 26. CORPORATE ADVERTISING/ REPUTATION | ||
| 1 | BharatPe | Winning trust before transactions |
| 2 | Google Search | Maine Bola |
| 3 | Hero | Fighting sexism on roads |
| 4 | ITC Aashirvaad | An atta that liberates you from making rotis |
| 5 | Jaquar | Unimaginable Brand Extensions |
| 6 | Mastercard | Real Change. One Fan at a time. |
| 7 | Parachute Kalpavriskha Foundation | Parachute Kalpavriksha Foundation – Making the Invisible, Visible |
| 8 | Paytm | Bringing back PayTM |
| 9 | Ujjivan | An Envelope that sealed the fate of women |
| 27. B2B | ||
| 1 | Indeed job portal | How a job portal relearnt where to look for jobs |
| 2 | Lay’s | Democratising technology to help farmers fight climate change |
| 3 | Paytm | Ab paisa bolta hai |
| 28. INTERACTIVE MARKETING | ||
| 1 | Bourbon Football Friends | Bourbon Football Friends |
| 2 | Britannia Good Day | How the OG superstar cookie reinvented itself |
| 3 | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION |
| 4 | Cadbury Fuse | ConFUSEing Controller |
| 5 | Cadbury Dairy Milk Silk | How far is too far for love? |
| 6 | Cadbury Celebrations | Diwali Shops For Shopless |
| 7 | Cleartrip | OR TRAVEL ON CLEARTRIP SALE |
| 8 | KFC | KFC Howzzat – India’s Most Screamed at Campaign during IPL |
| 9 | Guardians of the Heart | Guardians of the Heart |
| 10 | Josh | Content that creates a safe space for women |
| 11 | Kwality Walls – Trixy CineGame | Trixy CineGame – Bringing 3 Layers to Life |
| 12 | Lifebuoy | Lifebuoy Gift of the Ganga |
| 13 | Mountain Dew | Democratising courage for the world’s largest democracy |
| 14 | Coca-Cola | Hug to Unlock Magic |
| 15 | Sprite | SPRITE JOKE IN A BOTTLE |
| 16 | Sting | Electrifying the ordinary with Sting energy |
| 17 | Swiggy | WITASA |
| 18 | The Times of India | Unjam Bengaluru |
| 19 | Thums Up | Thums Up – Toofani Biryani Hunt |
| 20 | Thums Up | How Thums Up gave millions access to the best seat in Cricket |
| 21 | Vivel VedVidya | How we got Grandmoms to sell a beauty soap |
| 29. SMALL TOWN & RURAL MARKETING | ||
| 1 | Dettol | Folk Music for a healthier Rajasthan |
| 2 | Lay’s | How potato chip leader Lay’s is helping curb toxic pollution in North India |
| 3 | Ujjivan | An Envelope that sealed the fate of women |
| 30. REGIONAL | ||
| 1 | ACKO | Why Stay Stuck in the Past? |
| 2 | Chambal | How Chambal made unchanged traditions a catalyst for growth in changing times |
| 3 | Coca-Cola | Pandal-hopping Or Plate hopping – Coke comes to the rescue |
| 4 | Dettol | Folk Music for a healthier Rajasthan |
| 5 | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES |
| 6 | McDonald’s | McDonald’s McSpicy Chicken Sharers – Bitting into a Telugu Blockbuster |
| 7 | Milk Bikis Classic | THE FLASHBACK PACK |
| 8 | Mountain Dew | When Mountain Dew changed its iconic line ‘Darr Ke Aage Jeet Hai’ |
| 9 | M-seal | 4 Indias, 4 Messages: How M-Seal Solvents incorporated diverse insights to drive growth |
| 10 | Oreo | Oreo ends a 21yr old War in Tamil Nadu |
| 11 | Parachute Advansed Gold | From Crowning Glory to Crowning Tamilian Women Gloriously |
| 12 | Snuggy Gold | MOVE ASIDE GEN AI…HERE COMES SUSUMETER! |
| 13 | Swiggy Instamart | Healthy Disses |
| 14 | Tanishq | Celebrating the many Devis, creating a beautiful new Pujo |
| 15 | Tanishq | Celebrating the beautiful dichotomy of the Tamil Woman |
| 16 | Taaza | How Taaza got the women of Uttar Pradesh to reclaim their power |
| 17 | Urban Company Professional Cleaning | Urban Company Professional Cleaning – Pongal & Puthandu Campaign |
| 31. DIRECT MARKETING | ||
| 1 | ACKO | Insuring the World’s Largest Uninsured Two-Wheeler Market |
| 2 | Bandhan MF | Your Mutual Fund is arriving at your doorstep! |
| 3 | How Instagram taught India to fit more Reel into their real. | |
| 4 | Mastercard | The Possibility of POS |
| 5 | Meta For Business | Turning conversations into business outcomes |
| 6 | Paytm | Ab paisa bolta hai |
| 32. EXPERIENTIAL MARKETING / BRAND EXPERIENCE | ||
| 1 | Asian Paints | Budget wala paint |
| 2 | Bandhan MF | Your Mutual Fund is arriving at your doorstep. |
| 3 | Britannia Good Day | GOOD DARE |
| 4 | Cadbury 5 Star | Doing Nothing Makes You Unmissable |
| 5 | Cadbury Bournvita | Cadbury Bournvita Presents – The Forced Pack. |
| 6 | Cadbury Celebrations | Diwali Shops For Shopless |
| 7 | Cleartrip | OR TRAVEL ON CLEARTRIP SALE |
| 8 | Daawat | How we won the whole year with a single day |
| 9 | Dettol | An exam that could save lives |
| 10 | Dr. Reddy’s | A mirror that changed the way people looked at diabetes |
| 11 | KFC | KFC Howzzat – India’s Most Screamed at Campaign during IPL |
| 12 | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES |
| 13 | ITC Aashirvaad | An atta that liberates you from making rotis |
| 14 | Josh | Content that creates a safe space for women |
| 15 | Lifebuoy | Lifebuoy Gift of the Ganga |
| 16 | Milk Bikis Classic | THE FLASHBACK PACK |
| 17 | Mountain Dew | Democratising courage for the world’s largest democracy |
| 18 | Paytm | Ab paisa bolta hai |
| 19 | Spotify | Mad Meets Math: How Spotify Transformed Millions of Data Stories into Social Currency |
| 20 | Sting | Electrifying the ordinary with Sting energy |
| 21 | Thums Up | How Thums Up gave millions access to the best seat in Cricket |
| 22 | Whisper | The undoing of India’s biggest heist |
| 23 | Whisper | Missing Chapter for Moms |
| 33A. POSITIVE CHANGE – ENVIRONMENTAL – BRANDS | ||
| 1 | Signature | TURNING SUSTAINABILITY INTO YOUR SIGNATURE |
| 2 | Lay’s | How potato chip leader Lay’s is helping curb toxic pollution in North India |
| 3 | Lifebuoy | Lifebuoy Gift of the Ganga |
| 4 | TATA Altroz iCNG | Altroz iCNG Drives Young Car Buyers to Go Green |
| 34A. POSITIVE CHANGE – SOCIAL GOOD – BRANDS | ||
| 1 | Ariel | See the Signs #ShareTheLoad |
| 2 | Dettol | Designing for impatience |
| 3 | Dr. Reddy’s | A mirror that changed the way people looked at diabetes |
| 4 | Google Safety Center | THE ANTI-SCAM DRIVE |
| 5 | Google Search | Maine Bola |
| 6 | Meesho | The Invisble Entrepreneur |
| 7 | Pampers | Pampers solves for the case of absent fathers |
| 8 | Fiama | Talking Memes- How Fiama Flipped an Unhealthy Coping Mechanism into a healthy habit. |
| 9 | Savlon Swasth India Mission | The World’s First Hand Ambassador |
| 10 | Dove | Dove’s journey from GOOD to LOVED |
| 11 | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND |
| 12 | Vim | MISSION VIM-POSSIBLE! |
| 13 | Whisper | Missing Chapter for Moms |
| 34B. POSITIVE CHANGE – SOCIAL GOOD – NON-PROFIT | ||
| 1 | P&G Shiksha | Addressing The Invisible Gap In The Indian Education System |
| 34C. POSITIVE CHANGE – SOCIAL GOOD – DIVERSITY, EQUITY & INCLUSION | ||
| 1 | Cadbury Dairy Milk | Proud Sponsors of the Ground Staff |
| 2 | Future Generali India Insurance | Family Redefined |
| 3 | Google Lens | Search what you see |
| 4 | Hero | Dismantling a phrase that pigeonholed a gender |
| 5 | Josh | Content that creates a safe space for women |
| 6 | KFC | TEACHING INDIA TO #SPEAKSIGN |
| 7 | McDonald’s | Because they said a burger needed both hands |
| 8 | P&G Shiksha | Addressing The Invisible Gap In The Indian Education System |
| 9 | Pampers | Pampers solves for the case of absent fathers |
| 10 | Piramal Finance | Have documents ever stopped anyone from defaulting? |
| 11 | Dove | Dove’s journey from GOOD to LOVED |
| 12 | Ujjivan | An Envelope that sealed the fate of women |
| 13 | Vim | MISSION VIM-POSSIBLE! |
| 35. DAVID V/S GOLIATH | ||
| 1 | Indeed job portal | How a job portal relearnt where to look for jobs |
| 2 | Acko Insurance | Winning Mumbaikars through an Ode to Mumbai |
| 3 | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE |
| 36A. INTEGRATED ADVERTISING CAMPAIGN: PRODUCTS | ||
| 1 | Ariel | See the Signs #ShareTheLoad |
| 2 | Cadbury Bournvita | Cadbury Bournvita Presents – The Boy Who Failed. |
| 3 | Cadbury Dairy Milk Silk | How far is too far for love? |
| 4 | Cadbury Dairy Milk |
Cheer for all Sports |
| 5 | Doritos | How Doritos Sizzlin’ Hot won India’s spiciness by telling Indians to not have Sizzlin’ Hot |
| 6 | ITC Aashirvaad | HOW AASHIRVAAD MULTIGRAIN GOT INDIA TO LISTEN TO ITS GUT |
| 7 | Mountain Dew | No Fear Is Too Small |
| 8 | Perfetti | When shining a new light won over Gen Z |
| 9 | PUMA | Why should sport be an extra-curricular |
| 10 | Dove | Dove’s journey from GOOD to LOVED |
| 11 | Sprite | SPRITE JOKE IN A BOTTLE |
| 36B. INTEGRATED ADVERTISING CAMPAIGN: NON-PRODUCTS | ||
| 1 | Healthians | How Healthians hijacked culture to make diagnostics India’s business-as-usual |
| 2 | Piramal Finance | Have documents ever stopped anyone from defaulting? |
| 3 | Spotify | Mad Meets Math: How Spotify Transformed Millions of Data Stories into Social Currency |
| 37A. SUSTAINED SUCCESS: PRODUCTS | ||
| 1 | Snickers | USING INDIA’S SWEET AND SAVOURY TOOTH TO SATISFY ITS HUNGER |
| 2 | Ariel | See the Signs of Silent Separation #ShareTheLoad |
| 3 | Cadbury Celebrations |
Not Just a Box of Chocolates |
| 4 | Cadbury Dairy Milk |
Cadbury Dairy Milk Sustained – Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye |
| 5 | Havells Fans | Hawa Badlegi : The Winds of change |
| 6 | Kellogg’s Muesli and Granola | HOW KELLOGG’S CHANGED INDIA’S BREAKFAST HABITS BY TURNING THE PRODUCT TRUTH INSIDE-OUT |
| 7 | Men’s Platinum Jewellery | The Platinum Standard of masculine Style |
| 8 | Nescafe | Creating India’s Coffee Generation |
| 9 | Paytm | Making money talk since 2019 |
| 10 | Perfetti | How a candy made it to mother’s grocery list |
| 11 | Royal Enfield | The Royal Enfield Myth – From Irrelevance to Iconicity |
| 12 | Stayfree | IT’S JUST A PERIOD – ONLY IF EVERYONE AGREES |
| 13 | Sting | Creating the energy category in India, at lightning speed |
| 14 | Surf Excel | Surf Excel: Making Embracing Dirt a Billion Dollar Business |
| 15 | Tata Tea Premium | HOW A LEGENDARY TEA BRAND TURNED OVER A NEW LEAF |
| 16 | Whisper | Keep Girls In School |
| 37B. SUSTAINED SUCCESS: SERVICES | ||
| 1 | Dettol | The Journey of Transforming India’s Hygiene and Health |
| 2 | INSTAGRAM’S BATTLE AGAINST ITS OWN PERFECTION | |
| 3 | Meesho | HOW MEESHO UNLOCKED TRUE VALUE FOR MASS INDIA |
| 4 | Paytm | Paytm Karo- How a brand became a verb |
| 5 | Spotify | How To Achieve & Maintain Category Leadership Across 4 years |
| 38. NEW PRODUCT OR SERVICE | ||
| 1 | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK |
| 2 | Dettol | Designing for impatience |
| 3 | Gums | Candyland Reshaped: Center Fruit’s ₹2 Ball Gum That Changed the Game |
| 4 | Hero | Un-scooter |
| 5 | I-activ Menstrual Cup | Cup Talk: Trust Your Sis! |
| 6 | JioMart | REDEFINING THE IDEA OF E-COMMERCE |
| 7 | Kurkure Playz | Made Kurkure Young Again |
| 8 | Lay’s | Democratising technology to help farmers fight climate change |
| 9 | Matter e-bike | Making Matter matter |
| 10 | OPPO Reno8 T | OPPO Reno8 T – A Step Above |
| 11 | PhonePe Car Insurance | Selling Insurance without selling insurance |
| 12 | Pantaloons | The Judgemental Cat |
| 13 | Dove | Man Enough To Care |
| 14 | Uber | Uber Rentals |
| 15 | upGrad Study Abroad | Jealous Indian Dads |
| 16 | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE |
| 39. INFLUENCER MARKETING | ||
| 1 | Absolut Glassware | Be An #AbsolutAlly |
| 2 | Burger King | Burger King pranked a big celebrity to successfully launch a new menu and got away with it. |
| 3 | Cadbury Dairy Milk |
A SWEET CELEBRATION OF TAMIL NADU |
| 4 | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh |
| 5 | Doritos | Cheat the Heat |
| 6 | Durex | Love Loud and Proud, Love Louder and Prouder |
| 7 | Education USA | Making American education great again |
| 8 | Google Safety Center | THE ANTI-SCAM DRIVE |
| 9 | HealthifyMe | Demystifying weight loss, one Indian at a time |
| 10 | I-activ | Cup Talk: Trust your Sis! |
| 11 | IKEA | MAKING BANGALOREANS LOVE SOMETHING NEW |
| 12 | KitKat India | KitKat – Catch A Break by Social Panga & Eleve Media |
| 13 | Maybelline New York | How a New York Brand Gatecrashed Indian Weddings |
| 14 | MTV | When real life influencers actively engaged an AI influencer FOC |
| 15 | Netflix | The Stream Edition |
| 16 | Netflix India | Netflix’s audacious tryst with Indian primetime |
| 17 | Oreo | Can a cookie help India win the World Cup? |
| 18 | Pepsi | Becoming a culture maker for the audacious Indian youth |
| 19 | Perfetti | Just add Juzt jelly |
| 20 | Philips BT1000 Male Grooming | Isse Nahi Katega Campaign |
| 21 | PUMA | Why should sport be an extra-curricular |
| 22 | Royal Challenge | Inviting India to influence the new bold |
| 23 | Samsonite | Tested Like Samsonite |
| 24 | Dove | STRAIGHTENING OUT BIASES, NOT CURLS. |
| 25 | Sting | Electrifying the ordinary with Sting energy |
| 26 | Thums Up | Thums Up – Toofani Biryani Hunt |
| 27 | Vim | VIM-FLUENCING A CHANGE! |
| 28 | Vivel VedVidya | How we got Grandmoms to sell a beauty soap |
| 29 | Whisper | The undoing of India’s biggest heist |
| 30 | Whisper | Missing Chapter for Moms |
| 31 | YouTube-Creating for India | YouTube-Creating for India |
| 40. USE OF DATA | ||
| 1 | Ceregrow | Using Big Data for every little beti-beta |
| 2 | How Instagram taught India to fit more Reel into their real. | |
| 3 | Lay’s | Democratising technology to help farmers fight climate change |
| 41. THE INTERNAL MARKETING AWARD | ||
| 1 | Astral Pipes | A hidden secret behind the wall |
| 2 | Doritos | Sizzlin’ Hot wins LinkedIn by bringing the Devil to Doritos |
| 42. THE DISRUPTIVE DIFFERENTIATORS AWARD | ||
| 1 | MTV | When Indian Rap needed a Robotic rescue |
| 2 | Bajaj Pulsar N160 | The (Un)Censored Ad |
| 3 | BharatPe | Giving India’s shopkeepers their own ad agency |
| 4 | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK |
| 5 | Cadbury 5 Star | Doing Nothing Makes You Unmissable |
| 6 | Cadbury Bournvita | Cadbury Bournvita Presents – The Forced Pack. |
| 7 | Cadbury Gems |
Fun Updated |
| 8 | Cadbury Celebrations |
Diwali Shops For Shopless |
| 9 | Cleartrip | OR TRAVEL ON CLEARTRIP SALE |
| 10 | Daawat | How we won the whole year with a single day |
| 11 | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh |
| 12 | Fastrack Sunglasses | Reclaiming sunglasses from the clutches of vanity |
| 13 | Google Lens | Search what you see |
| 14 | Gulf Oil | A Safety Net for India’s ’37th caste’ |
| 15 | Hero | Dismantling a phrase that pigeonholed a gender |
| 16 | HP Pavilion | HP Pavilion 2.0 |
| 17 | Info Edge India Limited | Jeevansathi |
| 18 | McDonald’s | Because they said a burger needed both hands |
| 19 | Meesho | The Invisble Entrepreneur |
| 20 | Rapido | Taking on Public Transport with Bike Taxi |
| 21 | Royal Enfield | A brand community that values itself 7000x |
| 22 | Coca-Cola | Hug to Unlock Magic |
| 23 | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD |
| 24 | Sting | Creating the energy category in India, at lightning speed |
| 25 | Swiggy | WITASA |
| 26 | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND |
| 43A. SMALL BUDGETS – PRODUCTS | ||
| 1 | Asahi | Outside, stays outside |
| 2 | KFC | TEACHING INDIA TO #SPEAKSIGN |
| 3 | Royal Enfield | A brand community that values itself 7000x |
| 4 | Samsonite | Tested Like Samsonite |
| 5 | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD |
| 43B. SMALL BUDGETS – SERVICES | ||
| 1 | Lay’s | How potato chip leader Lay’s is helping curb toxic pollution in North India |
| 2 | Meesho | The Invisble Entrepreneur |
| 3 | Ujjivan | An Envelope that sealed the fate of women |
| 4 | upGrad Tech | Become unfireable |
| 44. CARPE DIEM | ||
| 1 | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION |
| 2 | Cadbury 5 Star | Doing Nothing Makes You Unmissable |
| 3 | Cadbury 5 Star | 5 Star Mush Detector |
| 4 | Daawat | How we won the whole year with a single day |
| 5 | Flipkart | Bringing back the festive joy to a nation reeling from inflation |
| 6 | Future Generali India Insurance | Family Redefined |
| 7 | G20 | Democratizing diplomacy |
| 8 | Google India | India Ki Udaan: Google celebrates 75 years of India’s flight |
| 9 | HealthifyMe | Demystifying weight loss, one Indian at a time |
| 10 | Maruti Suzuki Jimny | INSPIRED BY TRUE STORIES |
| 11 | Maybelline New York | How a New York Brand Gatecrashed Indian Weddings |
| 12 | McDonald’s | Elephant in the festive calendar = Ramzan. |
| 13 | McDowell’s No. 1 | YAARI, MEHFIL AND MCDOWELL’S NO.1 |
| 14 | Mountain Dew | When Mountain Dew changed its iconic line ‘Darr Ke Aage Jeet Hai’ |
| 15 | Oreo | Oreo ends a 21yr old War in Tamil Nadu |
| 16 | Spotify India | Spotify – Podcast Pe Suna |
| 17 | PUMA | Why should sport be an extra-curricular |
| 18 | Raga by Titan | LISTEN TO HER RAGA |
| 19 | Scaler Tech | Tested Hunger Positive |
| 20 | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD |
| 21 | Sting | Hijacking culture with Sting |
| 22 | Swiggy | WITASA |
| 23 | Tata Tea Premium | HOW TATA TEA PREMIUM BLENDED INTO ODISHA’S CULTURAL FABRIC |
| 24 | Thums Up | How Thums Up gave millions access to the best seat in Cricket |
| 25 | Yas Island | Yas Hai Khaas |
| 45. COMMERCE & SHOPPER MARKETING | ||
| 1 | Cleartrip | ClearTrip’ Clear Advantage: Rescuing India from Travel Anxiety |
| 2 | Colin | Daag acche nahin hain |
| 3 | Daawat | How we won the whole year with a single day |
| 4 | KFC | KFC Howzzat – India’s Most Screamed at Campaign during IPL |
| 5 | Maggi | Why save the best for last? |
| 6 | Maggi | From Maggi lovers to Maggi moms |
| 7 | Maruti Suzuki Driving School | The DAD certified driving school |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017