| No. | Lead Agency | Brand | Entry Title | Client | Award Level |
| 01. Agricultural, Industrial & Building |
| 1 | Enormous | Jaquar | Strengthening the lighting offering of Jaquar | Jaquar | Silver |
| 2 | Ogilvy Group India | Dr. Fixit | Dr. Fixit Raincoat – ‘Busting paint brand myths to help homeowners in Tamil Nadu’ | Pidilite Industries Ltd. | Bronze |
| 3 | Enormous | Asahi | Re-entry in the homes market | Asahi | Finalist |
| 02. Automotive – Aftermarket (NON-OEM) |
| 1 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Castrol MAGNATEC | Castrol MAGNATEC – IT’S YOUR CAR, NOT A TRACTOR! | Castrol India Ltd. | Bronze |
| 03. Automotive – Vehicles (OEM) |
| 1 | The Womb Communications | Scorpio-N | Mubarak Ho, Baap Hua Hai | Mahindra & Mahindra Ltd. | Gold |
| 2 | McCann Worldgroup India | Hero | Fighting sexism on roads | Hero MotoCorp | Silver |
| 3 | The Womb Communications Contributing Agency 1 : Digitas | Matter e-bike | Making Matter matter | Matter Motor Works | Bronze |
| 4 | MullenLowe Lintas Group, India | TATA Altroz iCNG | TATA Altroz iCNG: The New Cool Kid on the Block! | TATA Motors Passenger Vehicles Limited | Finalist |
| 04. Beauty & Fragrance |
| 1 | Team WPP Lead Agency 2 : Ogilvy Group India | Parachute Advansed Gold | From Crowning Glory to Crowning Tamilian Women Gloriously | Marico Limited | Bronze |
| 05. Beverages Non-Alcohol |
| 1 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom | Coca-Cola | Hug to Unlock Magic | The Coca Cola Company | Gold |
| 2 | Flibbr Consulting | Mountain Dew | No Fear Is Too Small | PepsiCo | Gold |
| 3 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Good Morning Films | Cadbury Bournvita | Cadbury Bournvita Presents – The Boy Who Failed. | Mondelez India Pvt. Ltd. | Gold |
| 4 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Gold |
| 5 | MullenLowe Lintas Group, India | Tata Tetley | ‘RESHAPING’ THE CONVERSATION AROUND GREEN TEA – BEYOND SURFACE-LEVEL FITNESS | Tata Consumer Products Limited | Silver |
| 6 | McCann Worldgroup India | Nescafe | Brewing India’s New Beverage Habit | Nestle India Limited | Silver |
| 7 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Hogarth India | Thums Up | Thums Up – Toofani Biryani Hunt | The Coca Cola Company | Silver |
| 8 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Taj Mahal | Taj Mahal Chai Wah Taj! se Sukoon ka Riyaaz | Hindustan Unilever Limited | Bronze |
| 9 | McCann Worldgroup India | Complan | When Complan removed rose-tinted glasses in MFD category | Zydus Wellness Ltd. | Bronze |
| 10 | 82.5 Communications Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Avian WE PR Agency | Bisleri India | How Bisleri500 became the beverage of choice this IPL season | Bisleri International | Finalist |
| 11 | Leo Burnett India | Nimbooz | Squeezing Back the Summer Fun | PepsiCo | Finalist |
| 06. Electronics |
| 1 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Gold |
| 07. Education |
| 1 | The Womb Communications | upGrad Study Abroad | Jealous Indian Dads | upGrad | Finalist |
| 8. Personal electronics |
| NO SHORTLIST |
| 09. Fashion |
| 1 | MullenLowe Lintas Group, India Contributing Agency 1 : Adfactors PR Pvt. Ltd. | Fastrack Sunglasses | Reclaiming sunglasses from the clutches of vanity | Titan Company Limited | Silver |
| 2 | MullenLowe Lintas Group, India Contributing Agency 1 : Dentsu Webchutney | Tanishq | How Tanishq created value for diamonds in a nation hypnotized by gold | Titan Company Limited | Bronze |
| 3 | Leo Burnett India Contributing Agency 1 : Cupshup | Lee | Lee: Home of #TheRealDenim | ace turtle Omni Pvt. Ltd. | Finalist |
| 4 | DDB Mudra Group Contributing Agency 1 : Madison World | Raymond | The Unlikely Baraat | RAYMOND APPAREL LIMITED | Finalist |
| 10. Finance |
| 1 | The Womb Communications | Piramal Finance | Have documents ever stopped anyone from defaulting? | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Silver |
| 2 | DDB Mudra Group | RuPay | WHEN INDIA ACTIVELY CHOSE RUPAY FOR THEIR CREDIT CARDS | RuPay | Bronze |
| 3 | McCann Worldgroup India | Mastercard | The Possibility of POS | Mastercard India | Bronze |
| 4 | PUBLICIS WORLDWIDE INDIA | HDFC Mutual Fund | Zindagi Ke Liye SIP | HDFC ASSET MANAGEMENT COMPANY LTD. | Finalist |
| 5 | TBWA India | Bandhan MF | BFSI takes a bite of F&B | Bandhan Mutual Fund | Finalist |
| 11. Food, Snacks & Desserts |
| 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Gold |
| 2 | McCann Worldgroup India Lead Agency 2 : Performics, Publicis Groupe | ITC Aashirvaad | HELPING MULTIGRAIN ATTA FIND SMOOTH PASSAGE INTO INDIAN HOMES | ITC Aashirvaad | Silver |
| 3 | TALENTED WEBCO Contributing Agency 1 : Mindshare India Contributing Agency 2 : Bigcity | Milk Bikis Classic | THE FLASHBACK PACK | Britannia Industries Ltd. | Bronze |
| 4 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | HOW DID AN INTERNATIONAL BRAND BECOME A NATIONAL PHENOMENON | Mondelez India Pvt. Ltd. | Bronze |
| 5 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | When shining a new light won over Gen Z | PERFETTI VAN MELLE INDIA PVT. LTD. | Bronze |
| 6 | McCann Worldgroup India | Maggi | From Maggi lovers to Maggi Moms | Nestle India Limited | Bronze |
| 7 | McCann Worldgroup India | Britannia Good Day | How the OG superstar cookie reinvented itself | Britannia Industries Ltd. | Bronze |
| 8 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Sporjo | Cadbury Dairy Milk | Cheer for all Sports | Mondelez India Pvt. Ltd. | Finalist |
| 9 | Leo Burnett India | Doritos | How Doritos Sizzlin’ Hot won India’s spiciness by telling Indians to not have Sizzlin’ Hot | PepsiCo | Finalist |
| 10 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Gems | Just For Fun | Mondelez India Pvt. Ltd. | Finalist |
| 11 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | 5 Star Mush Detector | Mondelez India Pvt. Ltd. | Finalist |
| 12 | Ogilvy Group India | MTR Chutney Powder | MISATTRIBUTION BY DESIGN | MTR Foods Pvt. Ltd. | Finalist |
| 13 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : ADFACTORS PR Contributing Agency 3 : Social Beat | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES | Fortune Foods | Finalist |
| 14 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | REVIVING BONDING VIA REVIVING PLAY in Parent Child Relationship | Mondelez India Pvt. Ltd. | Finalist |
| 15 | Ogilvy Group India Contributing Agency 1 : Interactive Avenues Pvt. Ltd. Contributing Agency 2 : WLDD Private Limited Contributing Agency 3 : Nian Media Private Limited (Behindwoods) | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK | ITC Limited | Finalist |
| 16 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Schbang Digital Solutions Pvt. Ltd. | Center Fruit | Breaking the Barrier: Center Fruit’s ₹2 Confectionary Conquest | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist |
| 12. Government & Institutional |
| NO SHORTLIST |
| 13. Healthcare Products |
| 1 | DDB Mudra Group | I-activ Menstrual Cup | Cup Talk: Trust Your Sis! | Piramal Pharma Ltd. | Gold |
| 2 | Havas Worldwide | Durex – Real Feel | Not a condom | Reckitt (India) Ltd. | Gold |
| 3 | The Womb Communications | Vicco Vajradanti | Are shortcomings really taboo? | Vicco Labs | Silver |
| 4 | McCann Worldgroup India Contributing Agency 1 : Schbang Digital Solutions Pvt. Ltd. | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues | Dabur India Limited | Silver |
| 5 | Grey Worldwide Pvt. Ltd. | Sensodyne | Sensodyne, Stories of Sensitivity | Haleon (GSK Consumer) | Bronze |
| 6 | Weber Shandwick (Switzerland) Contributing Agency 1 : Media 42 | Femoston | The Next Chapter | Abbott | Finalist |
| 7 | The Womb Communications | Cofsils | Killing the Itch | Cipla Health Limited | Finalist |
| 8 | McCann Worldgroup India | Ceregrow | Making the invisible visible | Nestle India Limited | Finalist |
| 9 | Ogilvy Group India | Titan Eyeplus | FROM BREAKING BAD TO BREAKING GOOD | Titan Company Limited | Finalist |
| 14. Healthcare Services |
| 1 | DENTSU CREATIVE INDIA | Orange Health | HOW FRESH IS YOUR BLOOD? | ORANGE HEALTH | Silver |
| 2 | MullenLowe Lintas Group, India | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION | Britannia Industries Ltd. | Finalist |
| 3 | McCann Worldgroup India | Dr. Reddy’s | A mirror that changed the way people looked at diabetes | Dr. Reddy’s Laboratories Ltd. | Finalist |
| 15. Home Furnishings & Appliances |
| 1 | MullenLowe Lintas Group, India | Aquaguard | Aquaguard revives the category by redefining an age-old habit. | Eureka Forbes | Silver |
| 2 | Contract Advertising | Godrej Interio | For the Great Indian Family | Godrej Interio | Finalist |
| 16. Household Supplies |
| 1 | BBDO India | Ariel | See the Signs of Silent Separation #ShareTheLoad | Procter & Gamble | Finalist |
| 2 | McCann Worldgroup India | Colin | Daag acche nahin hain | Reckitt (India) Ltd. | Finalist |
| 3 | McCann Worldgroup India | Lizol | Fighting India’s blind faith in a smell | Reckitt (India) Ltd. | Finalist |
| 4 | MullenLowe Lintas Group, India | Vim | MISSION VIM-POSSIBLE! | Hindustan Unilever Limited | Finalist |
| 17. Insurance and Related Products |
| 1 | MullenLowe Lintas Group, India | Future Generali India Insurance | Family Redefined | Future Generali India Insurance | Bronze |
| 2 | Tilt Brand Solutions Pvt. Ltd. | PhonePe | Ride Tension Free with PhonePe | PhonePe | Finalist |
| 3 | Leo Burnett India Contributing Agency 1 : PHD Media India | ACKO | Making Indian Roads A Kinder Place | Acko General Insurance Co. | Finalist |
| 4 | MullenLowe Lintas Group, India | Future Generali India Insurance | Health Absolute-EverydayHealthInsurance | Future Generali India Insurance | Finalist |
| 5 | The Script Room | PhonePe | #Tension Free Insurance Campaign with PhonePe | PhonePe | Finalist |
| 6 | DDB Mudra Group Contributing Agency 1 : PHD Media India | ACKO | When the horse removed his own blinders. | Acko General Insurance Co. | Finalist |
| 18. Media & Entertainment |
| 1 | Leo Burnett India | Josh | Content that creates a safe space for women | VerSe India | Silver |
| 2 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures | Jio Cinema | How JioCinema took on TV, to change India’s favourite habit | Viacom18 Sports | Bronze |
| 3 | Netflix India Contributing Agency 1 : EO2 Exp. Contributing Agency 2 : Rebellion Contributing Agency 3 : Boomranng Creative Contributing Agency 4 : Plankton Collective | Netflix | The Stream Edition | boAt- Imagine Marketing Limited Client Company 2 : Netflix India | Finalist |
| 4 | DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : THE RABBIT HOLE | Netflix India | The most entertaining revenge story | Netflix India | Finalist |
| 5 | Disney+ Hotstar Contributing Agency 1 : BBH | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh | Disney+ Hotstar | Finalist |
| 6 | Leo Burnett India Contributing Agency 1 : Prodigious | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst | Spotify India | Finalist |
| 7 | DDB Mudra Group Contributing Agency 1 : KRDS | MTV | When Indian Rap needed a Robotic rescue | Viacom18 | Finalist |
| 19. Other Products |
| 1 | DDB Mudra Group | Instagram | How Instagram taught India to fit more Reel into their real. | Meta | Bronze |
| 2 | MullenLowe Lintas Group, India Contributing Agency 1 : Enormous | Samsonite | HOW SAMSONITE RESURRECTED ITSELF | SAMSONITE | Finalist |
| 3 | DENTSU CREATIVE INDIA | Uber | Uber Rentals | Uber India Systems Private Limited | Finalist |
| 4 | Ogilvy Group India Contributing Agency 1 : Thinkpot Films | PUMA | Why should sport be an extra-curricular | Puma Sports India Pvt. Ltd. | Finalist |
| 5 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : DENTSU CREATIVE INDIA | Google Safety Center | THE ANTI-SCAM DRIVE | Google India | Finalist |
| 20. Personal Care |
| 1 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Dove’s journey from GOOD to LOVED | Hindustan Unilever Limited | Silver |
| 2 | The Womb Communications | Sebamed | Have you ever REALLY seen your baby? REALLY? | Sebamed India (Usv Pvt. Ltd.) | Finalist |
| 3 | The Womb Communications | Snuggy Gold | MOVE ASIDE GEN AI…HERE COMES SUSUMETER! | Nobel Hygiene Pvt. Ltd. | Finalist |
| 4 | The Womb Communications | Sebamed | Hope is a Dangerous Thing | Sebamed India (Usv Pvt. Ltd.) | Finalist |
| 5 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Hungry Films Contributing Agency 2 : IPG | Vivel VedVidya | How we got Grandmoms to sell a beauty soap | ITC Limited | Finalist |
| 6 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Missing Chapter for Moms | Procter & Gamble | Finalist |
| 7 | McCann Worldgroup India Contributing Agency 1 : White Rivers Media | Dettol | Designing for impatience | Reckitt (India) Ltd. | Finalist |
| 21. Professional services and solutions |
| 1 | Enormous | Rapido | Rapido Bike Wali Taxi | Rapido | Finalist |
| 2 | McCann Worldgroup India | BharatPe | Winning over Bharat’s small merchants | Resilient Innovations Pvt. Ltd. | Finalist |
| 3 | DDB Mudra Group Contributing Agency 1 : EssenceMediacom | Indeed Job Portal | How a job portal relearnt where to look for jobs | Indeed India | Finalist |
| 4 | McCann Worldgroup India | Housing.com | Winning through rejections | REA India PVT. LTD. | Finalist |
| 22. Retail |
| 1 | L&K Saatchi & Saatchi | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE | Kiranakart Zepto | Gold |
| 2 | Ogilvy Group India | KFC | TEACHING INDIA TO #SPEAKSIGN | KFC India | Silver |
| 3 | McCann Worldgroup India | Flipkart | Bringing back the festive joy to a nation reeling from inflation | Flipkart Internet Pvt. Ltd. | Silver |
| 4 | McCann Worldgroup India | BharatPe | Giving India’s shopkeepers their own ad agency | Resilient Innovations Pvt. Ltd. | Bronze |
| 5 | MullenLowe Lintas Group, India Contributing Agency 1 : Madison Communications (For Print) | Tanishq | Celebrating the beautiful dichotomy of the Tamil Woman | Titan Company Limited | Bronze |
| 6 | McCann Worldgroup India | World Gold Council | Liberating Gold from the Patriarchy | World Gold Council | Bronze |
| 7 | MullenLowe Lintas Group, India | Axis Bank | Welcoming a foreign and exclusive world of Citibank to join the warm and ‘Dil Se Open’ world of Axis bank | Axis Bank | Finalist |
| 8 | DDB Mudra Group | McDonald’s | How McDonald’s won its seat back at the family table | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 9 | Enormous | Rapido | Making India take to Bike Taxis | Rapido | Finalist |
| 10 | L&K Saatchi & Saatchi | JioMart | REDEFINING THE IDEA OF E-COMMERCE | JioMart ( Reliance Retail Ltd.) | Finalist |
| 11 | Ogilvy Group India Contributing Agency 1 : Blink Digital Contributing Agency 2 : Initiative Pvt. Ltd. | Amazon | Amazon – Too big for your small needs? | Amazon | Finalist |
| 23. Services – Telecom and related products |
| 1 | The Womb Communications | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND | Truecaller | Gold |
| 2 | MullenLowe Lintas Group, India | Info Edge India Limited | Jeevansathi | Info Edge India Ltd. | Silver |
| 3 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : OML Entertainment Pvt. Ltd. | Google Lens | Search what you see | Google India | Bronze |
| 4 | Leo Burnett India | Airtel | The Pack is the Hack | AIRTEL | Finalist |
| 24. Sporting events |
| 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Sporjo | Cadbury Dairy Milk | Cheer for all Sports | Mondelez India Pvt. Ltd. | Bronze |
| 2 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures | Jio Cinema | How JioCinema took on TV, to change India’s favourite habit | Viacom18 Sports | Bronze |
| 3 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : Paperboat Design Studios Pvt. Ltd. | JioCinema and Sports18 | WPL – STUMPING THE STEREOTYPE ABOUT WOMEN’S CRICKET | Viacom18 Sports | Finalist |
| 4 | draftLine | Budweiser Beer | The World is Yours to take | ANHEUSER BUSCH INBEV INDIA LIMITED Company | Finalist |
| 5 | Interactive Avenues Pvt. Ltd. | Rajasthan Royals | Rajasthan Royals takes on IPL biggies with lo-fi social media content… and wins! | Rajasthan Royals | Finalist |
| 25. Travel & Tourism |
| 1 | Ogilvy Group India | ConfirmTkt | R.I.P Waiting List | Confirm Ticket Online Solutions Pvt. Ltd. | Silver |
| 2 | TALENTED WEBCO Contributing Agency 1 : Web Dimension | Cleartrip | OR TRAVEL ON CLEARTRIP SALE | Cleartrip | Bronze |
| 3 | Enormous | Samsonite | Tested Like Samsonite | SAMSONITE | Finalist |
| 4 | Leo Burnett India | Cleartrip | ClearTrip’ Clear Advantage: Rescuing India from Travel Anxiety | Cleartrip | Finalist |
| 26. Corporate Advertising / Reputation |
| 1 | McCann Worldgroup India | Ujjivan | An Envelope that sealed the fate of women | Ujjivan Small Finance Bank Ltd. | Gold |
| 2 | McCann Worldgroup India | BharatPe | Winning trust before transactions | Resilient Innovations Pvt. Ltd. | Silver |
| 3 | McCann Worldgroup India | Hero | Fighting sexism on roads | Hero MotoCorp | Silver |
| 4 | Enormous | Jaquar | Unimaginable Brand Extensions | Jaquar | Bronze |
| 5 | Team WPP Lead Agency 2 : Ogilvy Group India | Parachute Kalpavriskha Foundation | Parachute Kalpavriksha Foundation – Making the Invisible, Visible | Marico Limited | Bronze |
| 6 | McCann Worldgroup India | ITC Aashirvaad | An atta that liberates you from making rotis | ITC (Foods Division) | Bronze |
| 7 | McCann Worldgroup India | Paytm | Bringing back PayTM | Paytm | Finalist |
| 8 | McCann Worldgroup India | Mastercard | Real Change. One Fan at a time. | Mastercard India | Finalist |
| 9 | Toaster India | Google Search | Maine Bola | Google India | Finalist |
| 27. B2B |
| 1 | DDB Mudra Group Contributing Agency 1 : EssenceMediacom | Indeed Job Portal | How a job portal relearnt where to look for jobs | Indeed India | Gold |
| 2 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Silver |
| 3 | Leo Burnett India | Lay’s | Democratising technology to help farmers fight climate change | PepsiCo | Bronze |
| 28. Interactive Marketing |
| 1 | DENTSU CREATIVE INDIA | KFC | KFC Howzzat – India’s Most Screamed at Campaign during IPL | KFC India | Gold |
| 2 | MullenLowe Lintas Group, India Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. Contributing Agency 2 : OpraahFx | Lifebuoy | Lifebuoy Gift of the Ganga | Hindustan Unilever Limited | Silver |
| 3 | Ogilvy Group India Contributing Agency 1 : Hogarth India | Sprite | SPRITE JOKE IN A BOTTLE | The Coca Cola Company | Silver |
| 4 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : DeltaX | Cadbury Celebrations | Diwali Shops For Shopless | Mondelez India Pvt. Ltd. | Bronze |
| 5 | TALENTED WEBCO Contributing Agency 1 : Web Dimension | Cleartrip | OR TRAVEL ON CLEARTRIP SALE | Cleartrip | Bronze |
| 6 | Leo Burnett India | Josh | Content that creates a safe space for women | VerSe India | Bronze |
| 7 | Wunderman Thompson India | The Times of India | Unjam Bengaluru | Bennett Coleman & Co. Ltd. | Bronze |
| 8 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Hogarth India | Thums Up | Thums Up – Toofani Biryani Hunt | The Coca Cola Company | Bronze |
| 9 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom | Coca-Cola | Hug to Unlock Magic | The Coca Cola Company | Finalist |
| 10 | TALENTED WEBCO Contributing Agency 1 : Web Dimension Contributing Agency 2 : Stonks Studios | Swiggy | WITASA | Swiggy | Finalist |
| 11 | Social Panga | Guardians of the Heart | Guardians of the Heart | Manipal Health Enterprise | Finalist |
| 12 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Hungry Films Contributing Agency 2 : IPG | Vivel VedVidya | How we got Grandmoms to sell a beauty soap | ITC Limited | Finalist |
| 13 | Leo Burnett India | Sting | Electrifying the ordinary with Sting energy | PepsiCo | Finalist |
| 14 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Fuse | ConFUSEing Controller | Mondelez India Pvt. Ltd. | Finalist |
| 15 | Leo Burnett India Contributing Agency 1 : Flibbr Consulting Contributing Agency 2 : Studio Simple | Mountain Dew | Democratising courage for the world’s largest democracy | PepsiCo | Finalist |
| 16 | Schbang Digital Solutions Pvt. Ltd. | Bourbon Football Friends | Bourbon Football Friends | Britannia Industries Ltd. | Finalist |
| 17 | MullenLowe Lintas Group, India | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION | Britannia Industries Ltd. | Finalist |
| 18 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Finalist |
| 19 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : MINDS Foundation Contributing Agency 3 : ADSMN Interactive | Cadbury Dairy Milk Silk | How far is too far for love? | Mondelez India Pvt. Ltd. | Finalist |
| 20 | McCann Worldgroup India | Britannia Good Day | How the OG superstar cookie reinvented itself | Britannia Industries Ltd. | Finalist |
| 21 | Mindshare India Contributing Agency 1 : Dialogue Factory Contributing Agency 2 : Interactive Television Contributing Agency 3 : BCW Global Contributing Agency 4 : Green Room | Kwality Walls – Trixy CineGame | Trixy CineGame – Bringing 3 Layers to Life | Hindustan Unilever Limited | Finalist |
| 29. Small Town & Rural Marketing |
| 1 | McCann Worldgroup India | Ujjivan | An Envelope that sealed the fate of women | Ujjivan Small Finance Bank Ltd. | Gold |
| 2 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | Folk Music for a healthier Rajasthan | Reckitt (India) Ltd. | Bronze |
| 3 | Leo Burnett India | Lay’s | How potato chip leader Lay’s is helping curb toxic pollution in North India | PepsiCo | Finalist |
| 30. Regional |
| 1 | Leo Burnett India | Mountain Dew | When Mountain Dew changed its iconic line ‘Darr Ke Aage Jeet Hai’ | PepsiCo | Gold |
| 2 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | Oreo ends a 21yr old War in Tamil Nadu | Mondelez India Pvt. Ltd. | Silver |
| 3 | TALENTED WEBCO Contributing Agency 1 : Mindshare India | Milk Bikis Classic | THE FLASHBACK PACK | Britannia Industries Ltd. | Silver |
| 4 | Ogilvy Group India | Coca-Cola | Pandal-hopping Or Plate hopping – Coke comes to the rescue | The Coca Cola Company | Silver |
| 5 | The Womb Communications | Snuggy Gold | MOVE ASIDE GEN AI…HERE COMES SUSUMETER! | Nobel Hygiene Pvt. Ltd. | Bronze |
| 6 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : ADFACTORS PR Contributing Agency 3 : Social Beat | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES | Fortune Foods | Bronze |
| 7 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | Folk Music for a healthier Rajasthan | Reckitt (India) Ltd. | Bronze |
| 8 | QED Communications | Urban Company Professional Cleaning | Urban Company Professional Cleaning – Pongal & Puthandu Campaign | Urban Company | Finalist |
| 9 | Leo Burnett India Contributing Agency 1 : Viacom 18 Contributing Agency 2 : Omnicom Media Group | Chambal | How Chambal made unchanged traditions a catalyst for growth in changing times | Bunge | Finalist |
| 10 | Mind Your Language! Contributing Agency 1 : Anonym Films | Swiggy Instamart | Healthy Disses | Bundl Technologies Pvt. Ltd. | Finalist |
| 11 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Taaza | How Taaza got the women of Uttar Pradesh to reclaim their power | Hindustan Unilever Limited | Finalist |
| 12 | Team WPP Lead Agency 2 : Ogilvy Group India | Parachute Advansed Gold | From Crowning Glory to Crowning Tamilian Women Gloriously | Marico Limited | Finalist |
| 13 | Ogilvy Group India | M-seal | 4 Indias, 4 Messages: How M-Seal Solvents incorporated diverse insights to drive growth | Pidilite Industries Ltd. | Finalist |
| 14 | MullenLowe Lintas Group, India Contributing Agency 1 : Dentsu Webchutney | Tanishq | Celebrating the many Devis, creating a beautiful new Pujo | Titan Company Limited | Finalist |
| 15 | MullenLowe Lintas Group, India Contributing Agency 1 : Madison Communications (For Print) | Tanishq | Celebrating the beautiful dichotomy of the Tamil Woman | Titan Company Limited | Finalist |
| 16 | DDB Mudra Group Contributing Agency 1 : PHD | ACKO | Why Stay Stuck in the Past? | Acko General Insurance Co. | Finalist |
| 17 | DDB Mudra Group | McDonald’s | McDonald’s McSpicy Chicken Sharers – Bitting into a Telugu Blockbuster | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 31. Direct Marketing |
| 1 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Gold |
| 2 | Leo Burnett India Contributing Agency 1 : PHD Media | ACKO | Insuring the World’s Largest Uninsured Two-Wheeler Market | Acko General Insurance Co. | Silver |
| 3 | McCann Worldgroup India | Mastercard | The Possibility of POS | Mastercard India | Silver |
| 4 | DDB Mudra Group | Instagram | How Instagram taught India to fit more Reel into their real. | Meta | Silver |
| 5 | Leo Burnett India | Meta For Business | Turning conversations into business outcomes | Meta | Bronze |
| 6 | TBWA India | Bandhan MF | Your Mutual Fund is arriving at your doorstep! | Bandhan Mutual Fund | Finalist |
| 32. Experiential Marketing / Brand Experience |
| 1 | McCann Worldgroup India | Paytm | Ab paisa bolta hai | Paytm | Gold |
| 2 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : DeltaX | Cadbury Celebrations | Diwali Shops For Shopless | Mondelez India Pvt. Ltd. | Silver |
| 3 | Leo Burnett India Contributing Agency 1 : Prodigious | Spotify | Mad Meets Math: How Spotify Transformed Millions of Data Stories into Social Currency | Spotify India | Silver |
| 4 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Bronze |
| 5 | MullenLowe Lintas Group, India Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. Contributing Agency 2 : OpraahFx | Lifebuoy | Lifebuoy Gift of the Ganga | Hindustan Unilever Limited | Finalist |
| 6 | Madison Media | Asian Paints | Budget wala paint | Asian Paints | Finalist |
| 7 | TBWA India | Bandhan MF | Your Mutual Fund is arriving at your doorstep. | Bandhan Mutual Fund | Finalist |
| 8 | TALENTED WEBCO Contributing Agency 1 : Mindshare India Contributing Agency 2 : Bigcity | Milk Bikis Classic | THE FLASHBACK PACK | Britannia Industries Ltd. | Finalist |
| 9 | TALENTED WEBCO Contributing Agency 1 : Web Dimension | Cleartrip | OR TRAVEL ON CLEARTRIP SALE | Cleartrip | Finalist |
| 10 | Leo Burnett India | Josh | Content that creates a safe space for women | VerSe India | Finalist |
| 11 | TALENTED WEBCO Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rooted Films LLP | Britannia Good Day | GOOD DARE | Britannia Industries Ltd. | Finalist |
| 12 | DENTSU CREATIVE INDIA | KFC | KFC Howzzat – India’s Most Screamed at Campaign during IPL | KFC India | Finalist |
| 13 | Ogilvy Group India Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : ADFACTORS PR Contributing Agency 3 : Social Beat | Fortune Kachi Ghani Mustard Oil | MAKING A FORTUNE OUT OF PICKLES | Fortune Foods | Finalist |
| 14 | Leo Burnett India | Sting | Electrifying the ordinary with Sting energy | PepsiCo | Finalist |
| 15 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Missing Chapter for Moms | Procter & Gamble | Finalist |
| 16 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Mindtree | Whisper | The undoing of India’s biggest heist | Procter & Gamble | Finalist |
| 17 | Leo Burnett India Contributing Agency 1 : Flibbr Consulting Contributing Agency 2 : Studio Simple | Mountain Dew | Democratising courage for the world’s largest democracy | PepsiCo | Finalist |
| 18 | McCann Worldgroup India Lead Agency 2 : Madison World | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist |
| 19 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | An exam that could save lives | Reckitt (India) Ltd. | Finalist |
| 20 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Vanilla Films Contributing Agency 3 : Qench Contributing Agency 4 : Mindtree | Cadbury Bournvita | Cadbury Bournvita Presents – The Forced Pack. | Mondelez India Pvt. Ltd. | Finalist |
| 21 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Finalist |
| 22 | McCann Worldgroup India | Dr. Reddy’s | A mirror that changed the way people looked at diabetes | Dr. Reddy’s Laboratories Ltd. | Finalist |
| 23 | McCann Worldgroup India | ITC Aashirvaad | An atta that liberates you from making rotis | ITC (Foods Division) | Finalist |
| 33A. Positive Change – Environmental – Brands |
| 1 | MullenLowe Lintas Group, India Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. Contributing Agency 2 : OpraahFx | Lifebuoy | Lifebuoy Gift of the Ganga | Hindustan Unilever Limited | Finalist |
| 2 | Leo Burnett India | Lay’s | How potato chip leader Lay’s is helping curb toxic pollution in North India | PepsiCo | Finalist |
| 3 | MullenLowe Lintas Group, India | TATA Altroz iCNG | Altroz iCNG Drives Young Car Buyers to Go Green | TATA Motors Passenger Vehicles Limited | Finalist |
| 4 | DDB Mudra Group Lead Agency 2 : Sword Fish Live Contributing Agency 1 : PHD Media India | Signature | TURNING SUSTAINABILITY INTO YOUR SIGNATURE | Diageo India | Finalist |
| 33B. Positive Change – Environmental – Non-Profit |
| ENTRIES NOT RECEIVED |
| | | | | | |
| 34A. Positive Change – Social Good – Brands |
| 1 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Dove’s journey from GOOD to LOVED | Hindustan Unilever Limited | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt Ltd | Whisper | Missing Chapter for Moms | Procter & Gamble | Silver |
| 3 | BBDO India | Ariel | See the Signs #ShareTheLoad | Procter & Gamble | Bronze |
| 4 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : IPG Contributing Agency 2 : Team Yuvaa Contributing Agency 3 : Hungry Films | Fiama | Talking Memes- How Fiama Flipped an Unhealthy Coping Mechanism into a healthy habit. | ITC Limited | Finalist |
| 5 | Leo Burnett India Contributing Agency 1 : EssenceMediacom | Pampers | Pampers solves for the case of absent fathers | Procter & Gamble | Finalist |
| 6 | Ogilvy Group India Contributing Agency 1 : Vanilla Films Contributing Agency 2 : IPG | Savlon Swasth India Mission | The World’s First Hand Ambassador | ITC Limited | Finalist |
| 7 | The Womb Communications | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND | Truecaller | Finalist |
| 8 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : DENTSU CREATIVE INDIA | Google Safety Center | THE ANTI-SCAM DRIVE | Google India | Finalist |
| 9 | McCann Worldgroup India Contributing Agency 1 : White Rivers Media | Dettol | Designing for impatience | Reckitt (India) Ltd. | Finalist |
| 10 | MullenLowe Lintas Group, India | Vim | MISSION VIM-POSSIBLE! | Hindustan Unilever Limited | Finalist |
| 11 | McCann Worldgroup India | Dr. Reddy’s | A mirror that changed the way people looked at diabetes | Dr. Reddy’s Laboratories Ltd | Finalist |
| 12 | Toaster | Google Search | Maine Bola | Google India | Finalist |
| 13 | DDB Mudra Group | Meesho | The Invisible Entrepreneur | Meesho | Finalist |
| 34B. Positive Change – Social Good – Non-Profit |
| 1 | Leo Burnett India Contributing Agency 1 : Sociowash Contributing Agency 2 : EssenceMediacom Contributing Agency 3 : Dialogue Factory Contributing Agency 4 : Madison PR | P&G Shiksha | Addressing The Invisible Gap In The Indian Education System | Procter & Gamble | Bronze |
| 34C. Positive Change – Social Good – Diversity, Equity & Inclusion |
| 1 | McCann Worldgroup India | Ujjivan | An Envelope that sealed the fate of women | Ujjivan Small Finance Bank Ltd. | Gold |
| 2 | Leo Burnett India | Josh | Content that creates a safe space for women | VerSe India | Silver |
| 3 | DDB Mudra Group | McDonald’s | Because they said a burger needed both hands | Hardcastle Restaurants Pvt. Ltd. | Silver |
| 4 | Leo Burnett India Contributing Agency 1 : EssenceMediacom | Pampers | Pampers solves for the case of absent fathers | Procter & Gamble | Bronze |
| 5 | The Womb Communications | Piramal Finance | Have documents ever stopped anyone from defaulting? | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Bronze |
| 6 | MullenLowe Lintas Group, India | Future Generali India Insurance | Family Redefined | Future Generali India Insurance | Bronze |
| 7 | McCann Worldgroup India | Hero | Dismantling a phrase that pigeonholed a gender | Hero MotoCorp | Bronze |
| 8 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Dairy Milk | Proud Sponsors of the Ground Staff | Mondelez India Pvt. Ltd. | Finalist |
| 9 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Dove’s journey from GOOD to LOVED | Hindustan Unilever Limited | Finalist |
| 10 | MullenLowe Lintas Group, India | Vim | MISSION VIM-POSSIBLE! | Hindustan Unilever Limited | Finalist |
| 11 | Leo Burnett India Contributing Agency 1 : Sociowash Contributing Agency 2 : EssenceMediacom Contributing Agency 3 :Dialogue Factory Contributing Agency 4 : Madison PR | P&G Shiksha | Addressing The Invisible Gap In The Indian Education System | Procter & Gamble | Finalist |
| 12 | Ogilvy Group India | KFC | TEACHING INDIA TO #SPEAKSIGN | KFC India | Finalist |
| 13 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : OML Entertainment Pvt. Ltd | Google Lens | Search what you see | Google India | Finalist |
| 35. David v/s Goliath |
| 1 | L&K Saatchi & Saatchi | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE | Kiranakart Zepto | Silver |
| 2 | DDB Mudra Group Contributing Agency 1 : EssenceMediacom | Indeed Job Portal | How a job portal relearnt where to look for jobs | Indeed India | Bronze |
| 3 | Hungry Films Contributing Agency 1 : DDB Mudra Group | ACKO Insurance | Winning Mumbaikars through an Ode to Mumbai | Acko General Insurance Co. | Finalist |
| 36A. Integrated Advertising Campaign: Products |
| 1 | Ogilvy Group India Contributing Agency 1 : Chrome Pictures Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Dove’s journey from GOOD to LOVED | Hindustan Unilever Limited | Silver |
| 2 | Flibbr Consulting | Mountain Dew | No Fear Is Too Small | PepsiCo | Bronze |
| 3 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Sporjo | Cadbury Dairy Milk | Cheer for all Sports | Mondelez India Pvt. Ltd. | Finalist |
| 4 | Leo Burnett India | Doritos | How Doritos Sizzlin’ Hot won India’s spiciness by telling Indians to not have Sizzlin’ Hot | PepsiCo | Finalist |
| 5 | BBDO India | Ariel | See the Signs #ShareTheLoad | Procter & Gamble | Finalist |
| 6 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | When shining a new light won over Gen Z | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist |
| 7 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Good Morning Films | Cadbury Bournvita | Cadbury Bournvita Presents – The Boy Who Failed. | Mondelez India Pvt. Ltd. | Finalist |
| 8 | Ogilvy Group India Contributing Agency 1 : Thinkpot Films | PUMA | Why should sport be an extra-curricular | Puma Sports India Pvt. Ltd | Finalist |
| 9 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : MINDS Foundation Contributing Agency 3 : ADSMN Interactive | Cadbury Dairy Milk Silk | How far is too far for love? | Mondelez India Pvt. Ltd. | Finalist |
| 10 | McCann Worldgroup India Lead Agency 2 : Performics, Publicis Groupe | ITC Aashirvaad | HOW AASHIRVAAD MULTIGRAIN GOT INDIA TO LISTEN TO ITS GUT | ITC Aashirvaad | Finalist |
| 11 | Ogilvy Group India Contributing Agency 1 : Hogarth India | Sprite | SPRITE JOKE IN A BOTTLE | The Coca Cola Company | Finalist |
| 36B. Integrated Advertising Campaign: Non-Products |
| 1 | The Womb Communications | Piramal Finance | Have documents ever stopped anyone from defaulting? | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Bronze |
| 2 | Leo Burnett India | Healthians | How Healthians hijacked culture to make diagnostics India’s business-as-usual | EXPEDIENT HEALTHCARE MARKETING | Finalist |
| 3 | Leo Burnett India Contributing Agency 1 : Prodigious | Spotify | Mad Meets Math: How Spotify Transformed Millions of Data Stories into Social Currency | Spotify India | Finalist |
| 37A. Sustained Success: Products |
| 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : DeltaX Contributing Agency 3 : rephrase.ai | Cadbury Celebrations | Not Just a Box of Chocolates | Mondelez India Pvt. Ltd. | Gold |
| 2 | MullenLowe Lintas Group, India Contributing Agency 1 : Rapport | Surf Excel | Surf Excel: Making Embracing Dirt a Billion Dollar Business | Hindustan Unilever Limited | Silver |
| 3 | BBDO India | Ariel | See the Signs of Silent Separation #ShareTheLoad | Procter & Gamble | Silver |
| 4 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : ActiMedia Pvt Ltd Contributing Agency 4 : MSL India | Whisper | Keep Girls In School | Procter & Gamble | Bronze |
| 5 | McCann Worldgroup India | Paytm | Making money talk since 2019 | Paytm | Bronze |
| 6 | McCann Worldgroup India | Nescafe | Creating India’s Coffee Generation | Nestle India Limited | Bronze |
| 7 | DDB Mudra Group | Stayfree | IT’S JUST A PERIOD – ONLY IF EVERYONE AGREES | Kenvue Inc. | Bronze |
| 8 | DDB Mudra Group | Royal Enfield | The Royal Enfield Myth – From Irrelevance to Iconicity | Royal Enfield (Eicher Motors) | Bronze |
| 9 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Dairy Milk | Cadbury Dairy Milk Sustained – Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye | Mondelez India Pvt. Ltd. | Finalist |
| 10 | Famous Innovations Digital Creative Pvt. Ltd. | Men’s Platinum Jewellery | The Platinum Standard of masculine Style | Platinum Guild International | Finalist |
| 11 | MullenLowe Lintas Group, India Contributing Agency 1 : Wavemaker Contributing Agency 2 : TREE DESIGN PVT. LTD. Contributing Agency 3 : ADFACTORS PR Contributing Agency 4 : ICARUS DESIGN PRIVATE LIMITED | Tata Tea Premium | HOW A LEGENDARY TEA BRAND TURNED OVER A NEW LEAF | Tata Consumer Products Limited | Finalist |
| 12 | Leo Burnett India | Sting | Creating the energy category in India, at lightning speed | PepsiCo | Finalist |
| 13 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | How a candy made it to mother’s grocery list | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist |
| 14 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Kellogg’s Muesli and Granola | HOW KELLOGG’S CHANGED INDIA’S BREAKFAST HABITS BY TURNING THE PRODUCT TRUTH INSIDE-OUT | Kellogg’s | Finalist |
| 15 | MullenLowe Lintas Group, India | Havells Fans | Hawa Badlegi : The Winds of change | Havells India Limited | Finalist |
| 16 | DDB Mudra Group Contributing Agency 1 : BBDO Contributing Agency 2 : Network Advertising Contributing Agency 3 : EssenceMediacom | Snickers | USING INDIA’S SWEET AND SAVOURY TOOTH TO SATISFY ITS HUNGER | Mars International India Pvt. Ltd. | Finalist |
| 37B. Sustained Success: Services |
| 1 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | The Journey of Transforming India’s Hygiene and Health | Reckitt (India) Ltd. | Gold |
| 2 | Leo Burnett India Contributing Agency 1 : Prodigious | Spotify | How To Achieve & Maintain Category Leadership Across 4 years | Spotify India | Gold |
| 3 | McCann Worldgroup India | Paytm | Paytm Karo- How a brand became a verb | Paytm | Silver |
| 4 | DDB Mudra Group Contributing Agency 1 : Hyperlink Brand Solutions Contributing Agency 2 : Blackboard communications Contributing Agency 3 : Laqshya Media | Instagram | INSTAGRAM’S BATTLE AGAINST ITS OWN PERFECTION | Meta | Finalist |
| 5 | DDB Mudra Group | Meesho | HOW MEESHO UNLOCKED TRUE VALUE FOR MASS INDIA | Meesho | Finalist |
| 38. New Product or Service |
| 1 | L&K Saatchi & Saatchi | Zepto | TRAILBLAZING THROUGH QUICK COMMERCE | Zepto | Gold |
| 2 | The Womb Communications Contributing Agency 1 : Digitas | Matter e-bike | Making Matter matter | Matter Motor Works | Silver |
| 3 | DDB Mudra Group | I-activ Menstrual Cup | Cup Talk: Trust Your Sis! | Piramal Pharma Ltd. | Silver |
| 4 | McCann Worldgroup India Contributing Agency 1 : White Rivers Media | Dettol | Designing for impatience | Reckitt (India) Ltd. | Silver |
| 5 | Leo Burnett India | Lay’s | Democratising technology to help farmers fight climate change | PepsiCo | Silver |
| 6 | Ogilvy Group India Contributing Agency 1 : Good Morning Films Contributing Agency 2 : Mindshare India Contributing Agency 3 : MSL India | Dove | Man Enough To Care | Hindustan Unilever Limited | Bronze |
| 7 | McCann Worldgroup India | Hero | Un-scooter | Hero MotoCorp | Bronze |
| 8 | The Womb Communications | upGrad Study Abroad | Jealous Indian Dads | upGrad | Finalist |
| 9 | OML Entertainment Pvt. Ltd. Contributing Agency 1 : Misha Ghose | OPPO Reno8 T | OPPO Reno8 T – A Step Above | OPPO Mobiles India Pvt. Ltd. | Finalist |
| 10 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Pantaloons | The Judgemental Cat | Pantaloons | Finalist |
| 11 | Leo Burnett India | Kurkure Playz | Made Kurkure Young Again | PepsiCo | Finalist |
| 12 | L&K Saatchi & Saatchi | JioMart | REDEFINING THE IDEA OF E-COMMERCE | JioMart ( Reliance Retail Ltd.) | Finalist |
| 13 | Ogilvy Group India Contributing Agency 1 : Interactive Avenues Pvt. Ltd. Contributing Agency 2 : WLDD Private Limited Contributing Agency 3 : Nian Media Private Limited (Behindwoods) | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK | ITC Limited | Finalist |
| 14 | DENTSU CREATIVE INDIA | Uber | Uber Rentals | Uber India Systems Private Limited | Finalist |
| 15 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Schbang Digital Solutions Pvt. Ltd, | Center Fruit | Candyland Reshaped: Center Fruit’s ₹2 Ball Gum That Changed the Game | PERFETTI VAN MELLE INDIA PVT. LTD. | Finalist |
| 16 | McCann Worldgroup India | PhonePe Car Insurance | Selling Insurance without selling insurance | PhonePe | Finalist |
| 39. Influencer Marketing |
| 1 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Hogarth India | Thums Up | Thums Up – Toofani Biryani Hunt | The Coca Cola Company | Gold |
| 2 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | Can a cookie help India win the World Cup? | Mondelez India Pvt. Ltd. | Silver |
| 3 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Missing Chapter for Moms | Procter & Gamble | Silver |
| 4 | Disney+ Hotstar Contributing Agency 1 : BBH India (Publicis Groupe) | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh | Disney+ Hotstar | Bronze |
| 5 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Hungry Films Contributing Agency 2 : IPG | Vivel VedVidya | How we got Grandmoms to sell a beauty soap | ITC Limited | Bronze |
| 6 | McCann Worldgroup India Contributing Agency 1 : Wavemaker | Perfetti | Just add Juzt jelly | PERFETTI VAN MELLE INDIA PVT. LTD. | Bronze |
| 7 | Enormous | Samsonite | Tested Like Samsonite | SAMSONITE | Bronze |
| 8 | DDB Mudra Group Contributing Agency 1 : KRDS | MTV | When real life influencers actively engaged an AI influencer FOC | Viacom18 | Bronze |
| 9 | MullenLowe Lintas Group, India Contributing Agency 1 : Famous Innovations Contributing Agency 2 : Avian WE PR Agency Contributing Agency 3 : Laqshya Media Contributing Agency 4 : Wavemaker | Absolut Glassware | Be An #AbsolutAlly | Pernod Ricard India – IB | Bronze |
| 10 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : The Hindu Group Publishing Private Limited | Cadbury Dairy Milk | A SWEET CELEBRATION OF TAMIL NADU | Mondelez India Pvt. Ltd. | Finalist |
| 11 | Leo Burnett India | Doritos | Cheat the Heat | PepsiCo | Finalist |
| 12 | Leo Burnett India | Sting | Electrifying the ordinary with Sting energy | PepsiCo | Finalist |
| 13 | Leo Burnett India Contributing Agency 1 : EssenceMediacom Contributing Agency 2 : Mindtree | Whisper | The undoing of India’s biggest heist | Procter & Gamble | Finalist |
| 14 | Social Panga Contributing Agency 1 : Eleve Media | KitKat India | KitKat – Catch A Break by Social Panga & Eleve Media | Nestle India Limited | Finalist |
| 15 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : DENTSU CREATIVE INDIA | Google Safety Center | THE ANTI-SCAM DRIVE | Google India | Finalist |
| 16 | Leo Burnett India | Pepsi | Becoming a culture maker for the audacious Indian youth | PepsiCo | Finalist |
| 17 | Ogilvy Group India Lead Agency 2 : Good Creator Co Contributing Agency 1 : Firecracker Contributing Agency 2 : Mindshare India | Dove | STRAIGHTENING OUT BIASES, NOT CURLS. | Hindustan Unilever Limited | Finalist |
| 18 | Leo Burnett India | Burger King | Burger King pranked a big celebrity to successfully launch a new menu and got away with it. | Burger King India | Finalist |
| 19 | DDB Mudra Group Lead Agency 2 : Universal Music Group for Brands – India Contributing Agency 1 : PHD Media | Royal Challenge | Inviting India to influence the new bold | Diageo India | Finalist |
| 20 | Netflix India Contributing Agency 1 : EO2 Exp. Contributing Agency 2 : Rebellion Contributing Agency 3 : Boomranng Creative Contributing Agency 4 : Plankton Collective | Netflix | The Stream Edition | boAt- Imagine Marketing Limited Client Company 2 : Netflix India | Finalist |
| 21 | McCann Worldgroup India | Education USA | Making American education great again | Education USA | Finalist |
| 22 | Magnon eg+ | Philips BT1000 Male Grooming | Isse Nahi Katega Campaign | Philips India | Finalist |
| 23 | Ogilvy Group India Contributing Agency 1 : Thinkpot Films | PUMA | Why should sport be an extra-curricular | Puma Sports India Pvt. Ltd. | Finalist |
| 24 | MullenLowe Lintas Group, India | YouTube-Creating for India | YouTube-Creating for India | Google India | Finalist |
| 25 | MullenLowe Lintas Group, India | Vim | VIM-FLUENCING A CHANGE! | Hindustan Unilever Limited | Finalist |
| 26 | Havas Worldwide | Durex | Love Loud and Proud, Love Louder and Prouder | Reckitt (India) Ltd. | Finalist |
| 27 | McCann Worldgroup India | Maybelline New York | How a New York Brand Gatecrashed Indian Weddings | Maybelline New York | Finalist |
| 28 | DENTSU CREATIVE INDIA | IKEA | MAKING BANGALOREANS LOVE SOMETHING NEW | IKEA India | Finalist |
| 29 | DDB Mudra Group Contributing Agency 1 : Wavemaker | Netflix India | Netflix’s audacious tryst with Indian primetime | Netflix India | Finalist |
| 30 | MullenLowe Lintas Group, India | HealthifyMe | Demystifying weight loss, one Indian at a time | HealthifyMe Wellness Private Limited | Finalist |
| 31 | DDB Mudra Group | I-activ | Cup Talk: Trust your Sis! | Piramal Pharma Ltd. | Finalist |
| 40. Use Of Data |
| 1 | Leo Burnett India | Lay’s | Democratising technology to help farmers fight climate change | PepsiCo | Gold |
| 2 | DDB Mudra Group | Instagram | How Instagram taught India to fit more Reel into their real. | Meta | Silver |
| 3 | McCann Worldgroup India | Ceregrow | Using Big Data for every little beti-beta | Nestle India Limited | Bronze |
| 41. The Internal Marketing Award |
| 1 | The Womb Communications | Astral Pipes | A hidden secret behind the wall | Astral Limited | Finalist |
| 2 | Leo Burnett India | Doritos | Sizzlin’ Hot wins LinkedIn by bringing the Devil to Doritos | PepsiCo | Finalist |
| 42. The Disruptive Differentiators Award |
| 1 | The Womb Communications | Truecaller | SPAM TO SCAM: THE BHARAT JOURNEY OF A GLOBAL BRAND | Truecaller | Silver |
| 2 | McCann Worldgroup India | Hero | Dismantling a phrase that pigeonholed a gender | Hero MotoCorp | Silver |
| 3 | DDB Mudra Group | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD | Kenvue Inc. | Silver |
| 4 | DDB Mudra Group | Gulf Oil | A Safety Net for India’s ’37th caste’ | Gulf Oil Lubricants India Ltd. | Bronze |
| 5 | Ogilvy Group India Contributing Agency 1 : EssenceMediacom | Coca-Cola | Hug to Unlock Magic | The Coca Cola Company | Finalist |
| 6 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : DeltaX | Cadbury Celebrations | Diwali Shops For Shopless | Mondelez India Pvt. Ltd. | Finalist |
| 7 | Disney+ Hotstar Contributing Agency 1 : BBH India (Publicis Groupe) | Disney+ Hotstar | Disney+ Hotstar: Thoda Ruk Shah Rukh | Disney+ Hotstar | Finalist |
| 8 | TALENTED WEBCO Contributing Agency 1 : Web Dimension | Cleartrip | OR TRAVEL ON CLEARTRIP SALE | Cleartrip | Finalist |
| 9 | TALENTED WEBCO Contributing Agency 1 : Web Dimension Contributing Agency 2 : Stonks Studios | Swiggy | WITASA | Swiggy | Finalist |
| 10 | MullenLowe Lintas Group, India Contributing Agency 1 : Adfactors PR Pvt. Ltd. | Fastrack Sunglasses | Reclaiming sunglasses from the clutches of vanity | Titan Company Limited | Finalist |
| 11 | Leo Burnett India | Sting | Creating the energy category in India, at lightning speed | PepsiCo | Finalist |
| 12 | Ogilvy Group India Contributing Agency 1 : Viral Fission | Bajaj Pulsar N160 | The (Un)Censored Ad | Bajaj Auto Limited | Finalist |
| 13 | Ogilvy Group India Contributing Agency 1 : Interactive Avenues Pvt. Ltd. Contributing Agency 2 : WLDD Private Limited Contributing Agency 3 : Nian Media Private Limited (Behindwoods) | Bingo! Hashtags | MAKING SNACK-TALK TRENDIER THAN TECH-TALK | ITC Limited | Finalist |
| 14 | MullenLowe Lintas Group, India Contributing Agency 1 : Toaster India Contributing Agency 2 : OML Entertainment Pvt. Ltd | Google Lens | Search what you see | Google India | Finalist |
| 15 | McCann Worldgroup India | BharatPe | Giving India’s shopkeepers their own ad agency | Resilient Innovations Pvt. Ltd. | Finalist |
| 16 | McCann Worldgroup India Lead Agency 2 : Madison World | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist |
| 17 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Finalist |
| 18 | Ogilvy Group India Contributing Agency 1 : Wavemaker Contributing Agency 2 : Vanilla Films Contributing Agency 3 : Qench Contributing Agency 4 : Mindtree | Cadbury Bournvita | Cadbury Bournvita Presents – The Forced Pack. | Mondelez India Pvt. Ltd. | Finalist |
| 19 | Enormous | Rapido | Taking on Public Transport with Bike Taxi | Rapido | Finalist |
| 20 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury Gems | Fun Updated | Mondelez India Pvt. Ltd. | Finalist |
| 21 | DDB Mudra Group Contributing Agency 1 : KRDS | MTV | When Indian Rap needed a Robotic rescue | Viacom18 | Finalist |
| 22 | MullenLowe Lintas Group, India | HP Pavilion | HP Pavilion 2.0 | HP India Sales Pvt. Ltd. | Finalist |
| 23 | DDB Mudra Group | McDonald’s | Because they said a burger needed both hands | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 24 | MullenLowe Lintas Group, India | Info Edge India Limited | Jeevansathi | Info Edge India Ltd. | Finalist |
| 25 | DDB Mudra Group | Royal Enfield | A brand community that values itself 7000x | Royal Enfield (Eicher Motors) | Finalist |
| 26 | DDB Mudra Group | Meesho | The Invisible Entrepreneur | Meesho | Finalist |
| 43A. Small Budgets – Products |
| 1 | DDB Mudra Group | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD | Kenvue Inc. | Silver |
| 2 | Ogilvy Group India | KFC | TEACHING INDIA TO #SPEAKSIGN | KFC India | Silver |
| 3 | Enormous | Samsonite | Tested Like Samsonite | SAMSONITE | Bronze |
| 4 | Enormous | Asahi | Outside, stays outside | Asahi | Finalist |
| 5 | DDB Mudra Group | Royal Enfield | A brand community that values itself 7000x | Royal Enfield (Eicher Motors) | Finalist |
| 43B. Small Budgets – Services |
| 1 | McCann Worldgroup India | Ujjivan | An Envelope that sealed the fate of women | Ujjivan Small Finance Bank Ltd. | Gold |
| 2 | DDB Mudra Group | Meesho | The Invisible Entrepreneur | Meesho | Silver |
| 3 | The Womb Communications | upGrad Tech | Become unfireable | upGrad | Bronze |
| 4 | Leo Burnett India | Lay’s | How potato chip leader Lay’s is helping curb toxic pollution in North India | PepsiCo | Bronze |
| 44. Carpe Diem |
| 1 | Leo Burnett India Contributing Agency 1 : Wavemaker | Oreo | Oreo ends a 21yr old War in Tamil Nadu | Mondelez India Pvt. Ltd. | Finalist |
| 2 | TALENTED WEBCO Contributing Agency 1 : Web Dimension Contributing Agency 2 : Stonks Studios | Swiggy | WITASA | Swiggy | Finalist |
| 3 | MullenLowe Lintas Group, India Contributing Agency 1 : Wavemaker Contributing Agency 2 : TREE DESIGN PVT. LTD. Contributing Agency 3 : Ad Factors PR Contributing Agency 4 : M-Monks Digital Media Private Limited | Tata Tea Premium | HOW TATA TEA PREMIUM BLENDED INTO ODISHA’S CULTURAL FABRIC | Tata Consumer Products Limited | Finalist |
| 4 | MullenLowe Lintas Group, India | Britannia NutriChoice Diabetic Friendly Essentials | GIVING THE WORLD DIABETES CAPITAL, THE POWER OF HEALTHY INFORMATION | Britannia Industries Ltd. | Finalist |
| 5 | MullenLowe Lintas Group, India | HealthifyMe | Demystifying weight loss, one Indian at a time | HealthifyMe Wellness Private Limited | Finalist |
| 6 | Leo Burnett India | Mountain Dew | When Mountain Dew changed its iconic line ‘Darr Ke Aage Jeet Hai’ | PepsiCo | Finalist |
| 7 | MullenLowe Lintas Group, India | Future Generali India Insurance | Family Redefined | Future Generali India Insurance | Finalist |
| 8 | McCann Worldgroup India Lead Agency 2 : Madison World | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist |
| 9 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | Doing Nothing Makes You Unmissable | Mondelez India Pvt. Ltd. | Finalist |
| 10 | Ogilvy Group India Contributing Agency 1 : Wavemaker | Cadbury 5 Star | 5 Star Mush Detector | Mondelez India Pvt. Ltd. | Finalist |
| 11 | McCann Worldgroup India | G20 | Democratizing diplomacy | Ministry of External Affairs | Finalist |
| 12 | Momentum MENA, Dubai Lead Agency 2 : Initiative MENA | Yas Island | Yas Hai Khaas | Yas Island | Finalist |
| 13 | Interactive Avenues Pvt. Ltd. Contributing Agency 1 : Mediabrands Content Studio India | Spotify India | Spotify – Podcast Pe Suna | Spotify India | Finalist |
| 14 | The Womb Communications | Scaler Tech | Tested Hunger Positive | Scaler | Finalist |
| 15 | Ogilvy Group India | Raga by Titan | LISTEN TO HER RAGA | Titan Company Limited | Finalist |
| 16 | Leo Burnett India | Sting | Hijacking culture with Sting | PepsiCo | Finalist |
| 17 | Ogilvy Group India Contributing Agency 1 : Thinkpot Films | PUMA | Why should sport be an extra-curricular | Puma Sports India Pvt. Ltd. | Finalist |
| 18 | Ogilvy Group India | Thums Up | How Thums Up gave millions access to the best seat in Cricket | The Coca Cola Company | Finalist |
| 19 | DDB Mudra Group | Stayfree | GETTING BOYS STARTED ON THEIR FIRST PERIOD | Kenvue Inc. | Finalist |
| 20 | Toaster India | Google India | India Ki Udaan: Google celebrates 75 years of India’s flight | Google India | Finalist |
| 21 | DDB Mudra Group Contributing Agency 1 : PHD Media India | McDowell’s No. 1 | YAARI, MEHFIL AND MCDOWELL’S NO.1 | Diageo India | Finalist |
| 22 | McCann Worldgroup India | Flipkart | Bringing back the festive joy to a nation reeling from inflation | Flipkart Internet Pvt. Ltd. | Finalist |
| 23 | DDB Mudra Group | McDonald’s | Elephant in the festive calendar = Ramzan. | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 24 | McCann Worldgroup India | Maybelline New York | How a New York Brand Gatecrashed Indian Weddings | Maybelline New York | Finalist |
| 25 | MullenLowe Lintas Group, India | Maruti Suzuki Jimny | INSPIRED BY TRUE STORIES | Maruti Suzuki India Pvt. Ltd. | Finalist |
| 45. Commerce & Shopper Marketing |
| 1 | McCann Worldgroup India | Maggi | Why save the best for last? | Nestle India Limited | Silver |
| 2 | McCann Worldgroup India | Maggi | From Maggi lovers to Maggi moms | Nestle India Limited | Silver |
| 3 | MullenLowe Lintas Group, India | Maruti Suzuki Driving School | The DAD certified driving school | Maruti Suzuki India Pvt. Ltd. | Silver |
| 4 | Leo Burnett India | Cleartrip | ClearTrip’ Clear Advantage: Rescuing India from Travel Anxiety | Cleartrip | Bronze |
| 5 | DENTSU CREATIVE INDIA | KFC | KFC Howzzat – India’s Most Screamed at Campaign during IPL | KFC India | Bronze |
| 6 | McCann Worldgroup India | Colin | Daag acche nahin hain | Reckitt (India) Ltd. | Finalist |
| 7 | McCann Worldgroup India Lead Agency 2 : Madison World | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist |
