| 3. Automotive – Vehicles (OEM) | ||
| S.No | Brand Name | Entry Title |
| 1 | TVS APACHE RR 310 | Winning over racers with the not-the-fastest bike |
| 2 | Hero Destini | Overcoming middle-class dads’ resistance to upgrades |
| 5. Beverages Non-Alcohol | ||
| S.No | Brand Name | Entry Title |
| 1 | Complan | Doing ‘Palat De’ the right way |
| 2 | Coca Cola | Inverting Conventions to Win |
| 3 | Coca Cola | Nothing Soft About This Soft Drink |
| 4 | Coca Cola Zero Sugar | Coke’s Zero Sum Game |
| 5 | Coca-Cola | How Coca Cola hacked meal moments |
| 6 | Tata Tea Premium | CULTURAL ZEITGEIST IN A CUP |
| 7 | Nescafé | Creating “Generation Coffee” in a chai country |
| 8 | Cadbury Bournvita | Bournvita Get The Message |
| 6. Electronics | ||
| S.No | Brand Name | Entry Title |
| 1 | Paytm | Paytm Soundbox- The Sound of Reassurance |
| 9. Fashion | ||
| S.No | Brand Name | Entry Title |
| 1 | Allen Solly Suits & Blazers | Friday Weddings |
| 2 | Tanishq | Making Engagements a far bigger emotion than the wedding |
| 3 | Tanishq | A non- traditional brand winning at Wedding traditions |
| 4 | Titan Mechanical | TITAN MECHANICAL – INGENUITY IN A WORLD THAT RUNS ON CODE |
| 5 | Bata India | Unlimited Sneakers |
| 6 | ONLY | BUILDING RELEVANCE WITH FASHION-CONSCIOUS YOUNG GIRLS WHO WANT EVERYTHING |
| 7 | Tanishq | THE CREATORS OF A BEAUTIFUL PUJO |
| 8 | Tanishq | Reinterpreting the culturally rooted idea of ‘Pudhumai Penn’ Celebrating the dichotomy in every Tamil woman. |
| 9 | Men of Platinum | The Platinum Standard of Masculine Style |
| 10. Finance | ||
| S.No | Brand Name | Entry Title |
| 1 | Axis Bank | Bill in the Middle |
| 2 | Fintech | Cred: How a product demo broke the internet |
| 3 | Mastercard | Mastercard – Getting the POS in POS (point of sale) |
| 4 | PhonePe | New Gold Buying Gold Standard |
| 11. Food, Snacks & Desserts | ||
| S.No | Brand Name | Entry Title |
| 1 | Cadbury Silk | For your eyes only |
| 2 | Cadbury 5 Star | Cadbury 5 Star – Valentine’s Day Alibi |
| 3 | Cadbury Gems | Making fun, fun again |
| 4 | Britannia Milk Bikis 100% Atta | Taking on the age-old tradition of Glucose biscuit with milk! |
| 5 | Britannia Good Day | Many Smiles of a Good Day |
| 6 | Britannia Milk Bikis Classic | Rekindling an old romance – the love for Milk Bikis |
| 7 | Cadbury Perk | Take It Light |
| 8 | Maggi | Making teens life-ready in 2 minutes |
| 9 | MAGGI MASALA-AE-MAGIC | Life lessons in a sachet |
| 10 | HappyDent | When shining a new light won over Gen-Z |
| 11 | Fortune Rice Bran Health Oil | WHEN AN OIL BRAND HAD A HEART ATTACK |
| 12 | Cadbury Dairy Milk | Why is Cricket only about the Men in Blue? |
| 13 | Lay’s | Keep Lay’s @ Home Always |
| 14 | Cadbury 5 Star | Cadbury 5 Star – NothingCoin |
| 13. Healthcare Products | ||
| S.No | Brand Name | Entry Title |
| 1 | Dr Reddy’s Mintop | Mintop – Hair Today, Gone Tomorrow |
| 2 | Dabur Chyawanprash | Divided by Ayurveda, united by Dabur Chyawanprash |
| 3 | ENO | ENO Gadbad Gadbad |
| 4 | ENO | Chacha Chaudhary’s attack on acidity |
| 5 | Big Muscles Nutrition | Big Muscles Nutrition: Performance Hi Pehchaan |
| 6 | ACUVUE | ACUVUE #DekhteRehJaoge |
| 7 | Nestle Ceregrow | Making the invisible visible |
| 8 | Dettol | When the ultimate-protector made way for bigger protectors |
| 9 | Durex | Durex Ending Bedroom Distancing! |
| 14. Healthcare Services | ||
| S.No | Brand Name | Entry Title |
| 1 | Sneha | #AspatalKeBache |
| 2 | Sneha | #JawabPaoTikaLagao |
| 3 | Apollo 24×7 | Direct Apollo Se |
| 16. Household Supplies | ||
| S.No | Brand Name | Entry Title |
| 1 | Vim | Beyond Dishwashing |
| 2 | Sunlight | Sunlight Tantir Rong |
| 3 | Domex | Disinfection Alert System |
| 4 | Ariel | See Equal #ShareTheLoad |
| 17. Insurance and Related Products | ||
| S.No | Brand Name | Entry Title |
| 1 | FUTURE GENERALI | OH MY DOG |
| 2 | HDFC Life | We Don’t Sell Insurance, We Sell Resilience |
| 3 | BeFit Rider Policy | BeFit: Unbelievable But True |
| 4 | ACKO | ACKO ‘Murthy’ Campaign |
| 5 | ACKO Insurance | The Unbelievable Claim of 0% Commission |
| 18. Media & Entertainment | ||
| S.No | Brand Name | Entry Title |
| 1 | Tata Play | Tata Sky to Tata Play: How a legacy brand successfully revamped itself |
| 2 | OTT Platform | HOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM? |
| 3 | Spotify | Spotify Becomes The Undisputed Category Leader This IPL |
| 4 | Spotify | Most Interesting How-To Videos for TV |
| 5 | Netflix | Netflix India |
| 20. Personal Care | ||
| S.No | Brand Name | Entry Title |
| 1 | Pampers | Inviting new group of decision-makers into purchase conversations |
| 2 | Shampoo | Wooing over the South of India |
| 3 | Lifebuoy | H is for Handwashing |
| 4 | Sanitary Napkin | RECLAIMING CONTROL ON DAYS & NIGHTS – ONE PERIOD AT A TIME |
| 5 | Personal Care Products – soaps, shampoos, body lotions etc | Stop The Beauty Test |
| 6 | Whisper | Changing the education system to keep girls in school |
| 7 | Whisper | Preventing 23 Million Missing Futures |
| 8 | Whisper | Using India’s oldest broadcast medium – wall art for period education |
| 21. Professional services and solutions | ||
| S.No | Brand Name | Entry Title |
| 1 | Zomato | Delivering dignity to those who deliver |
| 2 | Zomato | Marketing lessons from Kolaveri Di |
| 3 | OYO | Selling hotel rooms as a sampling sachet |
| 4 | OYO | Come to OYO |
| 5 | OYO | Helping rural India take on Airbnb |
| 6 | Rapido | Ride on your terms |
| 22. Retail | ||
| S.No | Brand Name | Entry Title |
| 1 | CarDekho | Making Indian Roads Safer For Elderlies |
| 2 | Amazon Fresh | A Rare Fresh Start |
| 3 | Swiggy Instamart | Moving the Game beyond “fastest delivery first” |
| 23. Services – Telecom and related products | ||
| S.No | Brand Name | Entry Title |
| 1 | Google India | Safer with Google Campaign – Google toh apna hai |
| 2 | Google India | Google Voice Campaign 2 – Bolne Se Sab Hoga |
| 3 | Airtel | 175* Re-played |
| 4 | HOUSING.COM | Yahan Search Khatam Karo (Finish Your Search Here) |
| 5 | Google India | Google Voice Campaign 1 – Bolne Se Sab Hoga |
| 24. Sporting events | ||
| S.No | Brand Name | Entry Title |
| 1 | Star Sports | How Bengaluru Bulls hit the bullseye with 6 crore Kannadigas |
| 2 | Coca Cola | See Ability Beyond Disability |
| 3 | MPL Sports | Legitimising An E-Sports Giant |
| 26. Corporate Advertising/ Reputation | ||
| S.No | Brand Name | Entry Title |
| 1 | Star Sports | How Bengaluru Bulls hit the bullseye with 6 crore Kannadigas |
| 2 | Cadbury Perk | Perk Disclaimers |
| 3 | Lifebuoy | H is for Handwashing |
| 4 | KFC | Making Action Speak Louder Than Words |
| 5 | JSW Paints | Adding a new shade to the conversation of colour |
| 6 | Zomato | Delivering dignity to those who deliver |
| 7 | Quick Service Restaurant | One small step for disabled, one giant leap for inclusivity |
| 8 | Cadbury Dairy Milk | Hate is Unskippable |
| 9 | Maggi | Women’s liberation beyond the ‘wokeness’ |
| 10 | Cadbury Dairy Milk | Proud Sponsors of The Ground Staff |
| 11 | Nykaa | Taking Brand Purpose to the Stock Markets |
| 27. B2B | ||
| S.No | Brand Name | Entry Title |
| 1 | Motor Oil | Just a Trucker. |
| 2 | LEAD | Celebrating the heroes without capes |
| 3 | Zomato | Delivering dignity to those who deliver |
| 4 | OYO | Come to OYO |
| 5 | OYO | Helping rural India take on Airbnb |
| 28. Interactive Marketing | ||
| S.No | Brand Name | Entry Title |
| 1 | Cadbury Silk | For your eyes only |
| 2 | Pampers | Moving beyond ‘Spray and Pray’ : #ItTakes2- A Father’s Promise |
| 3 | Titan Eye+ | Eyeing Up Something Big |
| 4 | TVS APACHE RR 310 | Winning over racers with the not-the-fastest bike |
| 5 | Cadbury 5 Star | Cadbury 5 Star – Do Nothing Assistant |
| 6 | OTT Platform | WHEN WE GOT INDIA SEARCHING FOR SIRONAH – A TOWN THAT CAN’T BE FOUND |
| 7 | NIVEA SOFT | NIVEA SOFT FRESH BATCH: MAKING STARS OUT OF GEN-ZERS |
| 8 | Spotify | Most Interesting How-To Videos for TV |
| 9 | Cadbury Dairy Milk | Hate is Unskippable |
| 10 | Cadbury Celebrations | My SRK Ad |
| 11 | Spotify | Mad Meets Math; Personalized Data Stories Triggering Mass Advocacy |
| 12 | MPL Sports | The World’s First Audio-Generated Jersey |
| 13 | Cadbury Bournvita | Bournvita Get The Message |
| 29. Small Town & Rural Marketing | ||
| S.No | Brand Name | Entry Title |
| 1 | Star Sports | How Bengaluru Bulls hit the bullseye with 6 crore Kannadigas |
| 2 | ENO | Chacha Chaudhary’s attack on acidity |
| 3 | Coca Cola | Inverting Conventions to Win |
| 4 | E-Commerce | MAKING EVERY RUPEE UNLOCK JOY |
| 5 | Paytm | Paytm Soundbox- The Sound of Reassurance |
| 6 | OYO | Come to OYO |
| 7 | American India Foundation | How marginalized, vulnerable communities broke down their wall of mistrust against vaccines. |
| 8 | OYO | Helping rural India take on Airbnb |
| 9 | Whisper | Using India’s oldest broadcast medium – wall art for period education |
| 30. Regional | ||
| S.No | Brand Name | Entry Title |
| 1 | Chandrika Pushpaveda | Pushpa – Not the Telugu Drama |
| 2 | Sunfeast YiPPee! | BRAND LOVE SHOULDN’T BE BLIND |
| 3 | Tanishq | THE CREATORS OF A BEAUTIFUL PUJO |
| 4 | Retail Fashion | This Pujo, YOU are the Celebration |
| 5 | Tea | Fursat Waali Chai |
| 6 | Star Sports | How Bengaluru Bulls hit the bullseye with 6 crore Kannadigas |
| 7 | Britannia Milk Bikis Classic | Rekindling an old romance – the love for Milk Bikis |
| 8 | Dabur Chyawanprash | Divided by Ayurveda, united by Dabur Chyawanprash |
| 9 | TVS Scooty Pep+ | RE-IGNITING BRAND LOVE IN TAMIL NADU (MUDHAL KADHAL) |
| 10 | Shampoo | Wooing over the South of India |
| 11 | Wild Stone Talc | Wildstone meets Mirzapur & Wasseypur |
| 12 | Tata Tea Chakra Gold Care | A CUP THAT CELEBRATED THE TAMIL WAY OF CARE |
| 13 | Tata Tea Kanan Devan | THE TASTE OF DIVERSITY. THE UNIQUE TASTE OF KERALA. |
| 14 | MAGGI MASALA-AE-MAGIC | Life lessons in a sachet |
| 15 | Zomato | Marketing lessons from Kolaveri Di |
| 16 | Tanishq | Reinterpreting the culturally rooted idea of ‘Pudhumai Penn’ Celebrating the dichotomy in every Tamil woman. |
| 17 | Zomato | Thaggede Le |
| 18 | Muthoot Gold Loans | Minnatte Life by Muthoot Fincorp and Netflix Minnal Murali |
| 19 | Spotify | How Spotify Won Filmy Hearts Across Regions |
| 20 | Whisper | Using India’s oldest broadcast medium – wall art for period education |
| 21 | Tanishq | A non-traditional brand winning at Wedding traditions |
| 31. Direct Marketing | ||
| S.No | Brand Name | Entry Title |
| 1 | JSW Paints | JSW paints_ From contractor to controller |
| 2 | Paytm | Paytm Soundbox- The Sound of Reassurance |
| 3 | Whisper | Using India’s oldest broadcast medium – wall art for period education |
| 32. Experiential Marketing / Brand Experience | ||
| S.No | Brand Name | Entry Title |
| 1 | TVS APACHE RR 310 | Winning over racers with the not-the-fastest bike |
| 2 | Airtel | 175* Re-played |
| 3 | Cadbury Perk | Perk Disclaimers |
| 4 | Sanitary Napkin | BRINGING MEN INTO MENSTRUATION: BREAKING TABOOS BY BREAKING SILENCE |
| 5 | Dettol | When the ultimate-protector made way for bigger protectors |
| 6 | Cadbury Dairy Milk | Hate is Unskippable |
| 7 | Quick Service Restaurant | One small step for disabled, one giant leap for inclusivity |
| 8 | AB InBev India – Budweiser | Budweiser SOS ADS |
| 9 | Cadbury Celebrations | My SRK Ad |
| 10 | Whisper | Changing the education system to keep girls in school |
| 11 | Cadbury Silk | For your eyes only |
| 34A. Positive Change – Social Good – Brands | ||
| S.No | Brand Name | Entry Title |
| 1 | Personal Care Products – soaps, shampoos, body lotions etc | Stop The Beauty Test |
| 2 | CarDekho | Making Indian Roads Safer For Elderlies |
| 3 | Lifebuoy | H is for Handwashing |
| 4 | Dettol | When the ultimate-protector made way for bigger protectors |
| 5 | Ariel | See Equal #ShareTheLoad |
| 6 | Google Search | #GetTheFacts Google Search Campaign | Fighting the Pandemic: One Question at a Time |
| 7 | HappyDent | When shining a new light won over Gen-Z |
| 8 | Whisper | Preventing 23 Million Missing Futures |
| 9 | Cadbury Dairy Milk | Why is Cricket only about the Men in Blue? |
| 10 | Cadbury Celebrations | My SRK Ad |
| 11 | Whisper | Changing the education system to keep girls in school |
| 12 | Mastercard | Mastercard – Micro merchants, macro change |
| 34B. Positive Change – Social Good – Non-Profit | ||
| S.No | Brand Name | Entry Title |
| 1 | Cry | Cry- #PooriPadhaiDeshKiBhalai |
| 2 | Family Planning | SOLVING THE UNSOLVABLE |
| 3 | KC Mahindra Education Trusts Nanhi Kali | KC Mahindra Education Trusts | Nanhi Kali | The Tale of 2 Lajjos |
| 34C. Positive Change – Social Good – Diversity, Equity & Inclusion | ||
| S.No | Brand Name | Entry Title |
| 1 | Personal Care Products – soaps, shampoos, body lotions etc | Stop The Beauty Test |
| 2 | Google India | Google Voice Campaign 3 – Bolne Se Sab Hoga |
| 3 | Sunlight | Sunlight Tantir Rong |
| 4 | KFC | Making Action Speak Louder Than Words |
| 5 | Coca Cola | See Ability Beyond Disability |
| 6 | OYO | Making logging in as safe as checking in |
| 7 | Google India | Google Voice Campaign 1 – Bolne Se Sab Hoga |
| 35. David v/s Goliath | ||
| S.No | Brand Name | Entry Title |
| 1 | Tata Play | Victory of Truth over Myth |
| 2 | Complan | Doing ‘Palat De’ the right way |
| 3 | Sunfeast YiPPee! | BRAND LOVE SHOULDN’T BE BLIND |
| 4 | Britannia Milk Bikis 100% Atta | Taking on the age-old tradition of Glucose biscuit with milk! |
| 5 | E-Commerce | RECLAIMING THE VALUE OF LOW PRICES |
| 6 | JSW Paints | Ending a different kind of colour blindness |
| 7 | MAGGI MASALA-AE-MAGIC | Maggi vs. the badhshahs of masala |
| 8 | Coca Cola Zero Sugar | COKE VS COKE |
| 9 | OYO | How to gatecrash conversations of the rich & famous |
| 10 | Zomato | Thaggede Le |
| 11 | ACKO | ACKO ‘Murthy’ Campaign |
| 36A. Integrated Advertising Campaign: Products | ||
| S.No | Brand Name | Entry Title |
| 1 | Cadbury Silk | For your eyes only |
| 2 | Personal Care Products – soaps, shampoos, body lotions etc | Stop The Beauty Test |
| 3 | ITC Aashirvaad | How Aashirvaad got Indian mothers to buy into multigrain |
| 4 | Google India | Safer with Google Campaign – Google toh apna hai |
| 5 | Sunlight | Sunlight Tantir Rong |
| 6 | Coca Cola | Inverting Conventions to Win |
| 7 | Quick Service Restaurant | When Value-for-Money goes Gourmet |
| 8 | Maggi | Making teens life-ready in 2 minutes |
| 9 | Tata Tea Premium | CULTURAL ZEITGEIST IN A CUP |
| 10 | Ariel | See Equal #ShareTheLoad |
| 11 | Face Wash | Pimple Hi Toh Hai |
| 12 | Whisper | Changing the education system to keep girls in school |
| 36B. Integrated Advertising Campaign: Non-Products | ||
| S.No | Brand Name | Entry Title |
| 1 | Tata Play | Victory of Truth over Myth |
| 2 | OTT Platform | HOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM? |
| 3 | Zomato | Delivering dignity to those who deliver |
| 4 | Google India | Google Voice Campaign 3 – Bolne Se Sab Hoga |
| 5 | Fintech | Cred: How a product demo broke the internet |
| 6 | Spotify | Spotify Becomes The Undisputed Category Leader This IPL |
| 7 | Spotify | How Spotify Won Filmy Hearts Across India |
| 37A. Sustained Success: Products | ||
| S.No | Brand Name | Entry Title |
| 1 | Tea | Swad Apnepan Ka |
| 2 | Haier Front Load Fully Automatic Washing Machine | #SilentPerformers |
| 3 | Cadbury Dairy Milk | Inspiring Generous Instincts |
| 4 | Cadbury Celebrations | Not Just a Box of Chocolates |
| 5 | Paytm | Paytm Karo- How a brand became a verb |
| 6 | Nescafé | Creating India’s coffee generation |
| 7 | Vim | Women are beyond dishwashing, says a dishwashing brand |
| 8 | Bisleri Packaged Drinking Water | Samajhdaar Bisleri Peete Hain |
| 9 | Surf Excel | Giving fight against dirt a karmic perspective |
| 37B. Sustained Success: Services | ||
| S.No | Brand Name | Entry Title |
| 1 | Fintech | How a Product Demo Broke the Internet Thrice |
| 2 | Mutual Funds | AMFI Mutual Funds Sahi Hai Association Mutual Funds in India |
| 3 | Spotify | How To Become Category Leader In 3 Years |
| 4 | OYO | Solving for India’s lack of space |
| 5 | OYO | Creating safe spaces for women |
| 38. New Product or Service | ||
| S.No | Brand Name | Entry Title |
| 1 | FUTURE GENERALI | OH MY DOG |
| 2 | TVS APACHE RR 310 | Winning over racers with the not-the-fastest bike |
| 3 | KFC | KFC- Double Down Burger |
| 4 | Yezdi | Yezdi – Dad’s Weren’t Saints |
| 5 | Quick Service Restaurant | When Value-for-Money goes Gourmet |
| 6 | PostPe | Selling credit to the credit-averse |
| 7 | Chalo | #PudheChala |
| 8 | Ashirvad Water Storage Tanks | Making ‘Ashirvad’ synonymous to the category |
| 9 | Durex | Durex Ending Bedroom Distancing! |
| 10 | Google India | Google Voice Campaign 1 – Bolne Se Sab Hoga |
| 11 | Rapido | Ride on your terms |
| 12 | Mastercard | Mastercard – Getting the POS in POS (point of sale) |
| 13 | Spotify India | Teenage Angst Wins The Day For Indian Audio |
| 14 | Lupin Aptivate | The appetite that matters |
| 15 | PhonePe | New Gold Buying Gold Standard |
| 39. Influencer Marketing | ||
| S.No | Brand Name | Entry Title |
| 1 | Pampers | #ItTakes2- A Father’s Promise |
| 2 | Cadbury Fuse | Fusies – Fight for free Fuse |
| 3 | FUTURE GENERALI | OH MY DOG |
| 4 | YouTube Shorts | HOW YOUTUBE ACQUIRED A NEW SUPERPOWER |
| 5 | OTT Platform | HOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM? |
| 6 | Mangaldeep Rath Yatra | Mangaldeep: Rath Yatra Ki Sugandh Ghar Aaye |
| 7 | Cadbury Perk | Play a game not an ad |
| 8 | Fintech | Cred: How a product demo broke the internet |
| 9 | NIVEA SOFT | NIVEA SOFT FRESH BATCH: MAKING STARS OUT OF GEN-ZERS |
| 10 | OYO | Becoming Indian youth’s bail our buddy |
| 11 | Netflix | Netflix India |
| 12 | Spotify | Getting Radio Loving Chennai Hooked To Spotify Podcasts |
| 40. Use Of Data | ||
| S.No | Brand Name | Entry Title |
| 1 | OYO | Making logging in as safe as checking in |
| 2 | Spotify | How Spotify Won Filmy Hearts Across India |
| 3 | Upstox | Demystifying Stock Trading Through Cricket |
| 4 | Spotify | Mad Meets Math; Personalized Data Stories Triggering Mass Advocacy |
| 5 | MPL Sports | The World’s First Audio-Generated Jersey |
| 41. The Internal Marketing Award | ||
| S.No | Brand Name | Entry Title |
| 1 | Employer Branding | HOW EVERY INBOX GOT A REMINDER ON ANTI-SEXISM |
| 42. The Disruptive Differentiators Award | ||
| S.No | Brand Name | Entry Title |
| 1 | Sterling Reserve | GAMING THE WHISKY MARKET |
| 2 | CarDekho | Making Indian Roads Safer For Elderlies |
| 3 | Cadbury 5 Star | Cadbury 5 Star – NothingCoin |
| 4 | Cadbury 5 Star | Cadbury 5 Star – Valentine’s Day Alibi |
| 5 | OTT Platform | HOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM? |
| 6 | Cadbury 5 Star | Cadbury 5 Star – Do Nothing Assistant |
| 7 | Lifebuoy | H is for Handwashing |
| 8 | Cadbury Gems | World’s biggest birthday party |
| 9 | Yezdi | Yezdi – Dad’s Weren’t Saints |
| 10 | OTT Platform | WHEN WE GOT INDIA SEARCHING FOR SIRONAH – A TOWN THAT CAN’T BE FOUND |
| 11 | Sneha | #AspatalKeBache |
| 12 | JSW Paints | When common sense questioned a common answer |
| 13 | MOWO | #MovingBoundaries |
| 14 | Dettol | Why a brand vacated its prime real estate |
| 15 | Paytm | Paytm Soundbox- The Sound of Reassurance |
| 16 | Nescafé | Creating “Generation Coffee” in a chai country |
| 17 | Hero Pleasure | Turning prejudice into pride |
| 18 | Tata Tea Premium | CULTURAL ZEITGEIST IN A CUP |
| 19 | Quick Service Restaurant | One small step for disabled, one giant leap for inclusivity |
| 20 | Multi-player Battle Royale Online Game | Bringing the Social Outcast into the Mainstream |
| 21 | Bharatiya Janta Party | Winning the vote-count by making voter-data count. |
| 22 | Fortune Rice Bran Health Oil | WHEN AN OIL BRAND HAD A HEART ATTACK |
| 23 | OYO | Selling hotel rooms as a sampling sachet |
| 24 | Cadbury Celebrations | My SRK Ad |
| 25 | The Family Man | The Family Man Job Hunt |
| 26 | Boost | #GameStaminaKa – Breaking Gender Barriers in Cricket |
| 27 | MPL Sports | The World’s First Audio-Generated Jersey |
| 43A. Small Budgets – Products | ||
| S.No | Brand Name | Entry Title |
| 1 | Yezdi | Yezdi – Dad’s Weren’t Saints |
| 2 | WILDSTONE | World’s Shortest Shower |
| 3 | Quick Service Restaurant | 25 Years of Priceless Memories |
| 4 | Skore Oh Gel | Cliteracy Coupons – How We Used Scratch Cards To Make Men Better Lovers |
| 43B. Small Budgets – Services | ||
| S.No | Brand Name | Entry Title |
| 1 | CarDekho | Making Indian Roads Safer For Elderlies |
| 2 | KFC | Making Action Speak Louder Than Words |
| 3 | Sneha | #AspatalKeBache |
| 4 | Global Not-for-Profit Charitable Effort | Team for Humanity |
| 5 | OYO | Making logging in as safe as checking in |
| 44. Carpe Diem | ||
| S.No | Brand Name | Entry Title |
| 1 | Cadbury 5 Star | Cadbury 5 Star – NothingCoin |
| 2 | Columbia Pacific Communities | #WallyFunk |
| 3 | Cadbury Perk | Perk Disclaimers |
| 4 | Google India | Google Voice Campaign 3 – Bolne Se Sab Hoga |
| 5 | Airtel | 175* Re-played |
| 6 | Coca Cola | Inverting Conventions to Win |
| 7 | Global Not-for-Profit Charitable Effort | Team for Humanity |
| 8 | Social Networking Service Platform | Instagram – We are in the making |
| 9 | Sanitary Napkin | BRINGING MEN INTO MENSTRUATION: BREAKING TABOOS BY BREAKING SILENCE |
| 10 | Sneha | #JawabPaoTikaLagao |
| 11 | Spotify | Spotify Becomes The Undisputed Category Leader This IPL |
| 12 | OYO | India found love |
| 13 | Cadbury Dairy Milk | Proud Sponsors of The Ground Staff |
| 14 | Cadbury Dairy Milk | Why is Cricket only about the Men in Blue? |
| 15 | Axis Bank | Bill in the Middle |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017