EFFIE INDIA 2022 – Results

S.No.Agency BrandCampaign TitleClient G/S/B/F
1. Agricultural, Industrial & Building
NO SHORTLIST
2. Automotive – Aftermarket (NON-OEM)
NO SHORTLIST
3. Automotive – Vehicles (OEM)
1McCann Worldgroup, New DelhiHero DestiniOvercoming middle-class dads’ resistance to upgradesHero MotoCorp LimitedBronze
2McCann Worldgroup, New DelhiTVS APACHE RR 310Winning over racers with the not-the-fastest bikeTVS Motor Company Pvt. Ltd.Bronze
4. Beauty & Fragrance
NO SHORTLIST
5. Beverages Non-Alcohol
1MullenLowe Lintas Group, India Contributing Agency
1 : Wavemaker India Contributing Agency
2 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency
3 : Adfactors PR Contributing Agency
4 : DENTSU IMPACT  
Tata Tea PremiumCULTURAL ZEITGEIST IN A CUPTata Consumer Products LimitedBronze
2McCann Worldgroup, New DelhiNescaféCreating “Generation Coffee” in a chai countryNestlé India Ltd.Finalist
3Ogilvy GroupThums UpNothing Soft About This Soft DrinkCoca-Cola India Pvt. LimitedFinalist
4Ogilvy GroupThums UpInverting Conventions to WinCoca-Cola India Pvt. LimitedFinalist
5McCann Worldgroup, New DelhiCoca-ColaHow Coca Cola hacked meal momentsCoca-Cola India Pvt. LimitedFinalist
6McCann Worldgroup, New DelhiComplanDoing ‘Palat De’ the right wayComplanFinalist
7McCann Worldgroup, New DelhiCoca Cola Zero SugarCoke’s Zero Sum GameCoca-Cola India Pvt. LimitedFinalist
8Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury BournvitaBournvita Get The MessageMondelez India Pvt. Ltd.Finalist
6. Electronics
1McCann Worldgroup, New DelhiPaytmPaytm Soundbox- The Sound of ReassuranceOne97 Communications Pvt. Ltd.Bronze
7. Education
NO SHORTLIST
8. Personal electronics
NO SHORTLIST
9. Fashion
1Dentsu CreativeONLYBUILDING RELEVANCE WITH FASHION-CONSCIOUS YOUNG GIRLS WHO WANT EVERYTHINGBESTSELLER GROUPBronze
2Wavemaker India Contributing Agency1 : Famous Innovations Digital Creative Pvt. Ltd.Men of PlatinumThe Platinum Standard of Masculine StylePlatinum Guild InternationalBronze
3Ogilvy GroupTitan MechanicalTITAN MECHANICAL – INGENUITY IN A WORLD THAT RUNS ON CODETitan Company LimitedFinalist
4MullenLowe Lintas Group, IndiaTanishqA non- traditional brand winning at Wedding traditionsTitan Company LimitedFinalist
5Ogilvy GroupAllen Solly Suits & BlazersFriday WeddingsABFRLFinalist
6Contract AdvertisingBata IndiaUnlimited SneakersBata IndiaFinalist
7MullenLowe Lintas Group, IndiaTanishqTHE CREATORS OF A BEAUTIFUL PUJOTitan Company LimitedFinalist
8MullenLowe Lintas Group, IndiaTanishqReinterpreting the culturally rooted idea of ‘Pudhumai Penn’ Celebrating the dichotomy in every Tamil woman.Titan Company LimitedFinalist
9MullenLowe Lintas Group, IndiaTanishqMaking Engagements a far bigger emotion than the weddingTitan Company LimitedFinalist
10. Finance
1McCann Worldgroup, New DelhiMastercardMastercard – Getting the POS in POS (point of sale)Mastercard IndiaSilver
2Leo Burnett IndiaPhonePeNew Gold Buying Gold StandardPhonePeBronze
3Tanmay Bhat and Team Lead Agency2 : DDB Mudra GroupCREDCred: How a product demo broke the internetCred ClubBronze
4MullenLowe Lintas Group, IndiaAxis BankBill in the MiddleAxis BankFinalist
11. Food, Snacks & Desserts
1McCann Worldgroup, New Delhi Contributing Agency1 : PR Pundit Contributing Agency2 : Wavemaker IndiaHappyDentWhen shining a new light won over Gen-ZPERFETTI VAN MELLE INDIA PVT. LTD.Silver
2Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury Dairy MilkWhy is Cricket only about the Men in Blue?Mondelez India Pvt. Ltd.Bronze
3MullenLowe Lintas Group, IndiaBritannia Milk Bikis ClassicRekindling an old romance – the love for Milk BikisBritannia Industries Ltd.Bronze
4Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury SilkFor your eyes onlyMondelez India Pvt. Ltd.Bronze
5MullenLowe Lintas Group, IndiaBritannia Milk Bikis 100% AttaTaking on the age-old tradition of Glucose biscuit with milk!Britannia Industries Ltd.Finalist
6MullenLowe Lintas Group, India Contributing Agency1 : McCann Worldgroup, New DelhiBritannia Good DayMany Smiles of a Good DayBritannia Industries Ltd.Finalist
7Ogilvy GroupFortune Rice Bran Health OilWHEN AN OIL BRAND HAD A HEART ATTACKFortune FoodsFinalist
8McCann Worldgroup, New DelhiMaggiMaking teens life-ready in 2 minutesNestlé India Ltd.Finalist
9McCann Worldgroup, New DelhiMAGGI MASALA-AE-MAGICLife lessons in a sachetNestlé India Ltd.Finalist
10PepsiCo Contributing Agency1 : EdelmanLay’sKeep Lay’s @ Home AlwaysPepsiCo (India)Finalist
11Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury PerkTake It LightMondelez India Pvt. Ltd.Finalist
12Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury GemsMaking fun, fun againMondelez India Pvt. Ltd.Finalist
13Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star – Valentine’s Day AlibiMondelez India Pvt. Ltd.Finalist
14Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star – NothingCoinMondelez India Pvt. Ltd.Finalist
12. Government & Institutional
NO SHORTLIST
13. Healthcare Products
1McCann Worldgroup, New DelhiDettolWhen the ultimate-protector made way for bigger protectorsReckitt Benckiser India Pvt. Ltd.Silver
2McCann Worldgroup, New DelhiNestle CeregrowMaking the invisible visibleNestlé IndiaSilver
3Medulla Communications Pvt. Ltd.Big Muscles NutritionBig Muscles Nutrition: Performance Hi PehchaanBig Muscles Nutrition Pvt. Ltd.Bronze
4Ogilvy Group Contributing Agency1 : The GlitchENOENO Gadbad GadbadHaleonBronze
5Ogilvy Group Contributing Agency1 : Prans FeaturesENOChacha Chaudhary’s attack on acidityHaleonBronze
6McCann Worldgroup, New DelhiDabur ChyawanprashDivided by Ayurveda, united by Dabur ChyawanprashDabur India Ltd.Bronze
7Boch and Fernsh Inc. Contributing Agency1 : MSL India Contributing Agency2 : Eight MM FilmsACUVUEACUVUE #DekhteRehJaogeJohnson & JohnsonBronze
8Ogilvy GroupDr Reddy’s MintopMintop – Hair Today, Gone TomorrowDr. Reddy’s Laboratories Ltd.Finalist
9Havas Worldwide India Pvt LtdDurexDurex Ending Bedroom Distancing!Reckitt Benckiser India Pvt. Ltd.Finalist
14. Healthcare Services
1EnormousApollo 24×7Direct Apollo SeApollo 24×7Gold
2SiritiSneha#JawabPaoTikaLagaoSNEHA MumbaiSilver
3SiritiSneha#AspatalKeBacheSNEHA MumbaiBronze
15. Home Furnishings & Appliances
NO SHORTLIST
16. Household Supplies
1BBDO IndiaArielSee Equal #ShareTheLoadProcter and GambleGold
2Mindshare IndiaSunlightSunlight Tantir RongHindustan Unilever Limited Finalist
3Mindshare IndiaDomexDisinfection Alert SystemHindustan Unilever Limited Finalist
4MullenLowe Lintas Group, IndiaVimBeyond DishwashingHindustan Unilever Limited Finalist
17. Insurance and Related Products
1Leo Burnett IndiaACKO InsuranceThe Unbelievable Claim of 0% CommissionAcko General Insurance Co.Finalist
2Sideways Consulting LLPACKOACKO ‘Murthy’ CampaignAcko General Insurance Co.Finalist
3MullenLowe Lintas Group, India Contributing Agency1 : Lintas LiveFUTURE GENERALIOH MY DOGFuture GeneraliFinalist
4Leo Burnett IndiaHDFC LifeWe Don’t Sell Insurance, We Sell ResilienceHDFC LifeFinalist
5Ogilvy GroupBeFit Rider PolicyBeFit: Unbelievable But TrueICICI LombardFinalist
18. Media & Entertainment
1Leo Burnett IndiaSpotifySpotify Becomes The Undisputed Category Leader This IPLSpotify IndiaSilver
2Ogilvy GroupTata PlayTata Sky to Tata Play: How a legacy brand successfully revamped itselfTata PlayFinalist
3Creativeland Asia Contributing Agency1 : Wavemaker IndiaNetflixNetflix IndiaNetflix India Finalist
4Leo Burnett IndiaSpotifyMost Interesting How-To Videos for TVSpotify IndiaFinalist
5DDB Mudra Group Lead Agency2 : Super TeamDisney+ HotstarHOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM?Disney StarFinalist
19. Other Products
NO SHORTLIST
20. Personal Care
1Leo Burnett IndiaWhisperChanging the education system to keep girls in schoolWhisper India Client Company2 : Pampers IndiaSilver
2MullenLowe Lintas Group, India Contributing Agency1 : MullenLowe Singapore Pte. Ltd. Contributing Agency2 : MullenLowe Salt Contributing Agency3 : Weber ShandwickLifebuoyH is for HandwashingHindustan Unilever Limited Silver
3Ogilvy Group Contributing Agency1 : Mindshare IndiaDoveStop The Beauty TestHindustan Unilever Limited Bronze
4Leo Burnett IndiaPampersInviting new group of decision-makers into purchase conversationsPampers IndiaFinalist
5Leo Burnett IndiaWhisperUsing India’s oldest broadcast medium – wall art for period educationWhisperFinalist
6Leo Burnett IndiaWhisperPreventing 23 Million Missing FuturesWhisperFinalist
7Ogilvy Group Contributing Agency1 : Mindshare IndiaDoveWooing over the South of IndiaHindustan Unilever Limited Finalist
8DDB Mudra Group Lead Agency2 : Disney Star Contributing Agency1 : Interactive avenues Contributing Agency2 : Adfactors PR StayfreeRECLAIMING CONTROL ON DAYS & NIGHTS – ONE PERIOD AT A TIMEJohnson & JohnsonFinalist
21. Professional services and solutions
1OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOSelling hotel rooms as a sampling sachetOYOSilver
2OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOCome to OYOOYOSilver
3McCann Worldgroup, New DelhiZomatoDelivering dignity to those who deliverZOMATO MEDIA PRIVATE LIMITEDBronze
4EnormousRapidoRide on your termsRapidoBronze
5OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOHelping rural India take on AirbnbOYOFinalist
6McCann Worldgroup, New DelhiZomatoMarketing lessons from Kolaveri DiZOMATO MEDIA PRIVATE LIMITEDFinalist
22. Retail
1MullenLowe Lintas Group, IndiaSwiggy InstamartMoving the Game beyond “fastest delivery first”Bundl Technologies Pvt. Ltd.Finalist
2Leo Burnett IndiaCarDekhoMaking Indian Roads Safer For ElderliesCarDekhoFinalist
3Ogilvy GroupAmazon FreshA Rare Fresh StartAmazon Seller Services Private LimitedFinalist
23. Services – Telecom and related products
1MullenLowe Lintas Group, IndiaGoogle IndiaGoogle Voice Campaign 2 – Bolne Se Sab HogaGoogle IndiaBronze
2Leo Burnett IndiaAirtel175* Re-playedAIRTELFinalist
3MullenLowe Lintas Group, India Contributing Agency1 : Toaster India Contributing Agency2 : Essence Global Contributing Agency3 : Dentsu CreativeGoogle IndiaSafer with Google Campaign – Google toh apna haiGoogle IndiaFinalist
4MullenLowe Lintas Group, IndiaGoogle IndiaGoogle Voice Campaign 1 – Bolne Se Sab HogaGoogle IndiaFinalist
5MullenLowe Lintas Group, IndiaHOUSING.COMYahan Search Khatam Karo (Finish Your Search Here)Housing.comFinalist
24. Sporting events
1McCann Worldgroup, New DelhiStar SportsHow Bengaluru Bulls hit the bullseye with 6 crore KannadigasSTAR INDIA PRIVATE LIMITEDBronze
2Leo Burnett IndiaMPL SportsLegitimising An E-Sports GiantMPL SportsFinalist
3Ogilvy GroupThums UpSee Ability Beyond DisabilityCoca-Cola India Pvt. LimitedFinalist
25. Travel & Tourism
NO SHORTLIST
26. Corporate Advertising/ Reputation
1McCann Worldgroup, New DelhiStar SportsHow Bengaluru Bulls hit the bullseye with 6 crore KannadigasSTAR INDIA PRIVATE LIMITEDBronze
2Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury PerkPerk DisclaimersMondelez India Pvt. Ltd.Bronze
3MullenLowe Lintas Group, India Contributing Agency1 : MullenLowe Singapore Pte. Ltd. Contributing Agency2 : MullenLowe Salt Contributing Agency3 : Weber ShandwickLifebuoyH is for HandwashingHindustan Unilever LimitedBronze
4Sideways Consulting LLPNykaaTaking Brand Purpose to the Stock MarketsNykaaFinalist
5TBWA IndiaJSW PaintsAdding a new shade to the conversation of colourJSW PaintsFinalist
6DDB Mudra GroupMcDonald’sOne small step for disabled, one giant leap for inclusivityMcDonalds IndiaFinalist
7McCann Worldgroup, New DelhiMaggiWomen’s liberation beyond the ‘wokeness’Nestlé India Ltd.Finalist
8McCann Worldgroup, New DelhiZomatoDelivering dignity to those who deliverZOMATO MEDIA PRIVATE LIMITEDFinalist
9Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury Dairy MilkProud Sponsors of The Ground StaffMondelez India Pvt. Ltd.Finalist
10Ogilvy GroupKFCMaking Action Speak Louder Than WordsKFC IndiaFinalist
11Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury Dairy MilkHate is UnskippableMondelez India Pvt. Ltd.Finalist
27. B2B
1OYO Contributing Agency1 : The Script Room Contributing Agency2 : McCann Worldgroup, New DelhiOYOCome to OYOOYOSilver
2McCann Worldgroup, New DelhiZomatoDelivering dignity to those who deliverZOMATO MEDIA PRIVATE LIMITEDBronze
3OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOHelping rural India take on AirbnbOYOBronze
4DDB Mudra GroupExxon MobilJust a TruckerExxon MobilFinalist
5TBWA IndiaLEADCelebrating the heroes without capesLEADFinalist
28. Interactive Marketing
1Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury CelebrationsMy SRK AdMondelez India Pvt. Ltd.Gold
2Leo Burnett IndiaMPL SportsThe World’s First Audio-Generated JerseyMPL SportsSilver
3Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury SilkFor your eyes onlyMondelez India Pvt. Ltd.Bronze
4Leo Burnett IndiaSpotifyMad Meets Math; Personalized Data Stories Triggering Mass AdvocacySpotify IndiaBronze
5DDB Mudra Group Contributing Agency1 : Ten FilmsNetflixWHEN WE GOT INDIA SEARCHING FOR SIRONAH – A TOWN THAT CAN’T BE FOUNDNetflix indiaFinalist
6LKSSNIVEA SOFTNIVEA SOFT FRESH BATCH: MAKING STARS OUT OF GEN-ZERSNIVEA INDIA PVT. LTD.Finalist
7Leo Burnett IndiaPampersMoving beyond ‘Spray and Pray’ : #ItTakes2- A Father’s PromisePampers IndiaFinalist
8Leo Burnett IndiaSpotifyMost Interesting How-To Videos for TVSpotify IndiaFinalist
9Ogilvy GroupTitan Eye+Eyeing Up Something BigTitan Company LimitedFinalist
10McCann Worldgroup, New DelhiTVS APACHE RR 310Winning over racers with the not-the-fastest bikeTVS Motor Company Pvt. Ltd.Finalist
11Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury Dairy MilkHate is UnskippableMondelez India Pvt. Ltd.Finalist
12Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star – Do Nothing AssistantMondelez India Pvt. Ltd.Finalist
13Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury BournvitaBournvita Get The MessageMondelez India Pvt. Ltd.Finalist
29. Small Town & Rural Marketing
1OYO Contributing Agency1 : The Script Room Contributing Agency2 : McCann Worldgroup, New DelhiOYOCome to OYOOYOSilver
2Ogilvy GroupThums UpInverting Conventions to WinCoca-Cola India Pvt. LimitedBronze
3Wunderman ThompsonAmerican India FoundationHow marginalized, vulnerable communities broke down their wall of mistrust against vaccines.American India FoundationBronze
4Ogilvy Group Contributing Agency1 : Prans FeaturesENOChacha Chaudhary’s attack on acidityHaleonBronze
5Leo Burnett IndiaWhisperUsing India’s oldest broadcast medium – wall art for period educationWhisperFinalist
6DDB Mudra GroupMeeshoMAKING EVERY RUPEE UNLOCK JOYMeeshoFinalist
7McCann Worldgroup, New DelhiPaytmPaytm Soundbox- The Sound of ReassuranceOne97 Communications Pvt. Ltd.Finalist
8McCann Worldgroup, New DelhiStar SportsHow Bengaluru Bulls hit the bullseye with 6 crore KannadigasSTAR INDIA PRIVATE LIMITEDFinalist
9OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOHelping rural India take on AirbnbOYOFinalist
30. Regional
1Leo Burnett IndiaWhisperUsing India’s oldest broadcast medium – wall art for period educationWhisperGold
2MullenLowe Lintas Group, IndiaBritannia Milk Bikis ClassicRekindling an old romance – the love for Milk BikisBritannia Industries Ltd.Silver
3EnormousZomatoThaggede LeZomatoSilver
4McCann Worldgroup, New DelhiZomatoMarketing lessons from Kolaveri DiZOMATO MEDIA PRIVATE LIMITEDBronze
5Ogilvy Group Contributing Agency1 : Mindshare IndiaDoveWooing over the South of IndiaHindustan Unilever Limited Bronze
6McCann Worldgroup, New DelhiWild Stone TalcWildstone meets Mirzapur & WasseypurMCNROE CONSUMER PRODUCTS PVT. LTD.Bronze
7McCann Worldgroup, New DelhiMAGGI MASALA-AE-MAGICLife lessons in a sachetNestlé India Ltd.Bronze
8Leo Burnett IndiaSpotifyHow Spotify Won Filmy Hearts Across RegionsSpotify IndiaBronze
9MullenLowe Lintas Group, IndiaTanishqTHE CREATORS OF A BEAUTIFUL PUJOTitan Company LimitedBronze
10MullenLowe Lintas Group, IndiaTanishqReinterpreting the culturally rooted idea of ‘Pudhumai Penn’ Celebrating the dichotomy in every Tamil woman.Titan Company LimitedBronze
11Ogilvy GroupPantaloonsThis Pujo, YOU are the CelebrationPantaloonsFinalist
12Ogilvy GroupSunfeast YiPPee!BRAND LOVE SHOULDN’T BE BLINDITC LimitedFinalist
13Organic BPS Pvt LtdMuthoot Gold LoansMinnatte Life by Muthoot Fincorp and Netflix Minnal MuraliNetflix indiaFinalist
14McCann Worldgroup, New DelhiStar SportsHow Bengaluru Bulls hit the bullseye with 6 crore KannadigasSTAR INDIA PRIVATE LIMITEDFinalist
15MullenLowe Lintas Group, India Contributing Agency1 : Wavemaker India Contributing Agency2 : Tree Design Pvt. Ltd. Tata Tea Kanan DevanTHE TASTE OF DIVERSITY. THE UNIQUE TASTE OF KERALA.Tata Consumer Products LimitedFinalist
16MullenLowe Lintas Group, India Contributing Agency1 : Wavemaker India Contributing Agency2 : Tree Design Pvt. Ltd. Contributing Agency3 : DENTSU IMPACT India Contributing Agency4 : Adfactors PRTata Tea Chakra Gold CareA CUP THAT CELEBRATED THE TAMIL WAY OF CARETata Consumer Products LimitedFinalist
17MullenLowe Lintas Group, IndiaTanishqA non-traditional brand winning at Wedding traditionsTitan Company LimitedFinalist
18MullenLowe Lintas Group, IndiaTVS Scooty Pep+RE-IGNITING BRAND LOVE IN TAMIL NADU (MUDHAL KADHAL)TVS Motor Company LimitedFinalist
19Brand David Communications Pvt Ltd Lead Agency2 : Ogilvy GroupChandrika PushpavedaPushpa – Not the Telugu DramaWipro Consumer CareFinalist
20Ogilvy GroupTaj MahalFursat Waali ChaiHindustan Unilever Limited Finalist
21McCann Worldgroup, New DelhiDabur ChyawanprashDivided by Ayurveda, united by Dabur ChyawanprashDabur India Ltd.Finalist
31. Direct Marketing
1McCann Worldgroup, New DelhiPaytmPaytm Soundbox- The Sound of ReassuranceOne97 Communications Pvt. Ltd.Gold
2Leo Burnett IndiaWhisperUsing India’s oldest broadcast medium – wall art for period educationWhisperGold
3TBWA IndiaJSW PaintsJSW paints_ From contractor to controllerJSW PaintsSilver
32. Experiential Marketing / Brand Experience
1Ogilvy Group Contributing Agency1 : Wavemaker India Contributing Agency2 : rephrase.ai Contributing Agency3 : Delta XCadbury CelebrationsMy SRK AdMondelez India Pvt. Ltd.Gold
3Ogilvy Group Contributing Agency1 : Wavemaker India Cadbury PerkPerk DisclaimersMondelez India Pvt. Ltd.Bronze
4Ogilvy Group Contributing Agency1 : Wavemaker India Cadbury SilkFor your eyes onlyMondelez India Pvt. Ltd.Bronze
5Leo Burnett IndiaAirtel175* Re-playedAIRTELBronze
6McCann Worldgroup, New DelhiDettolWhen the ultimate-protector made way for bigger protectorsReckitt Benckiser India Pvt. Ltd.Bronze
7McCann Worldgroup, New DelhiTVS APACHE RR 310Winning over racers with the not-the-fastest bikeTVS Motor Company Pvt. Ltd.Bronze
8Saatchi & Saatchi PropagateAB InBev India – BudweiserBudweiser SOS ADSAnheuser Busch InBev India LimitedFinalist
9DDB Mudra GroupMcDonald’sOne small step for disabled, one giant leap for inclusivityMcDonalds IndiaFinalist
10Ogilvy Group Contributing Agency1 : Wavemaker India Cadbury Dairy MilkHate is UnskippableMondelez India Pvt. Ltd.Finalist
11DDB Mudra GroupStayfreeBRINGING MEN INTO MENSTRUATION: BREAKING TABOOS BY BREAKING SILENCEJohnson and JohnsonFinalist
33A. Positive Change – Environmental – Brands
NO SHORTLIST
33B. Positive Change – Environmental – Non-Profit
ENTRIES NOT RECEIVED
34A. Positive Change – Social Good – Brands
1Ogilvy Group Contributing Agency1 : Wavemaker India Cadbury CelebrationsMy SRK AdMondelez India Pvt. Ltd.Gold
2Leo Burnett IndiaWhisperChanging the education system to keep girls in schoolWhisper India Client Company2 : Pampers IndiaSilver
3Leo Burnett IndiaWhisperPreventing 23 Million Missing FuturesWhisperBronze
4MullenLowe Lintas Group, India Contributing Agency1 : MullenLowe Singapore Pte. Ltd. Contributing Agency2 : MullenLowe Salt Contributing Agency3 : Weber ShandwickLifebuoyH is for HandwashingHindustan Unilever Limited Bronze
5McCann Worldgroup, New DelhiMastercardMastercard – Micro merchants, macro changeMastercard IndiaBronze
6BBDO IndiaArielSee Equal #ShareTheLoadProcter and GambleBronze
7McCann Worldgroup, New Delhi Contributing Agency1 : PR Pundit Contributing Agency2 : Wavemaker IndiaHappyDentWhen shining a new light won over Gen-ZPERFETTI VAN MELLE INDIA PVT. LTD.Finalist
8Leo Burnett IndiaCarDekhoMaking Indian Roads Safer For ElderliesCarDekhoFinalist
9Toaster IndiaGoogle Search#GetTheFacts Google Search Campaign | Fighting the Pandemic: One Question at a TimeGoogle IndiaFinalist
10McCann Worldgroup, New DelhiDettolWhen the ultimate-protector made way for bigger protectorsReckitt Benckiser India Pvt. Ltd.Finalist
11Ogilvy Group Contributing Agency1 : Wavemaker India Cadbury Dairy MilkWhy is Cricket only about the Men in Blue?Mondelez India Pvt. Ltd.Finalist
12Ogilvy Group Contributing Agency1 : Mindshare India DoveStop The Beauty TestHindustan Unilever Limited Finalist
34B. Positive Change – Social Good – Non-Profit
1Ogilvy GroupKC Mahindra Education Trusts Nanhi KaliKC Mahindra Education Trusts | Nanhi Kali | The Tale of 2 LajjosMahindra GroupBronze
2MullenLowe Lintas Group, India CryCry- #PooriPadhaiDeshKiBhalaiCRY – Child Rights for YouFinalist
3SRISHTI MEDIAFamily PlanningSOLVING THE UNSOLVABLEPATHFINDER INTERNATIONALFinalist
34C. Positive Change – Social Good – Diversity, Equity & Inclusion
1Ogilvy Group Contributing Agency1 : Mindshare India DoveStop The Beauty TestHindustan Unilever Limited Bronze
2Ogilvy GroupKFCMaking Action Speak Louder Than WordsKFC IndiaBronze
3MullenLowe Lintas Group, India Contributing Agency1 : Toaster IndiaGoogle IndiaGoogle Voice Campaign 3 – Bolne Se Sab HogaGoogle IndiaFinalist
4MullenLowe Lintas Group, IndiaGoogle IndiaGoogle Voice Campaign 1 – Bolne Se Sab HogaGoogle IndiaFinalist
5Mindshare IndiaSunlightSunlight Tantir RongHindustan Unilever Limited Finalist
6Ogilvy GroupThums UpSee Ability Beyond DisabilityCoca-Cola India Pvt. LimitedFinalist
7OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOMaking logging in as safe as checking inOYOFinalist
35. David v/s Goliath
1DDB Mudra GroupMeeshoRECLAIMING THE VALUE OF LOW PRICESMeeshoGold
2EnormousZomatoThaggede LeZomatoSilver
3TBWA IndiaJSW PaintsEnding a different kind of colour blindnessJSW PaintsBronze
4Ogilvy GroupTata PlayVictory of Truth over MythTata PlayFinalist
5Sideways Consulting LLPACKOACKO ‘Murthy’ CampaignAcko General Insurance Co.Finalist
6MullenLowe Lintas Group, IndiaBritannia Milk Bikis 100% AttaTaking on the age-old tradition of Glucose biscuit with milk!Britannia Industries Ltd.Finalist
7McCann Worldgroup, New DelhiComplanDoing ‘Palat De’ the right wayComplanFinalist
8Ogilvy GroupSunfeast YiPPee!BRAND LOVE SHOULDN’T BE BLINDITC LimitedFinalist
9McCann Worldgroup, New DelhiMAGGI MASALA-AE-MAGICMaggi vs. the badhshahs of masalaNestlé India Ltd.Finalist
10OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOHow to gatecrash conversations of the rich & famousOYOFinalist
11McCann Worldgroup, New DelhiCoca Cola Zero SugarCOKE VS COKECoca-Cola India Pvt. LimitedFinalist
36A. Integrated Advertising Campaign: Products
1Leo Burnett IndiaWhisperChanging the education system to keep girls in schoolWhisper India Client Company2 : Pampers IndiaSilver
2MullenLowe Lintas Group, India Contributing Agency1 : Toaster India Contributing Agency2 : Essence Global Contributing Agency 3 :Dentsu CreativeGoogle IndiaSafer with Google Campaign – Google toh apna haiGoogle IndiaFinalist
3McCann Worldgroup, New Delhi Contributing Agency1 : Tonic Worldwide Contributing Agency2 : PerformicsITC AashirvaadHow Aashirvaad got Indian mothers to buy into multigrainITC LimitedFinalist
4DDB Mudra GroupMcDonald’sWhen Value-for-Money goes GourmetMcDonalds IndiaFinalist
5McCann Worldgroup, New DelhiMaggiMaking teens life-ready in 2 minutesNestlé India Ltd.Finalist
6BBDO IndiaArielSee Equal #ShareTheLoadProcter and GambleFinalist
7MullenLowe Lintas Group, India Contributing Agency1 : Wavemaker India Contributing Agency2 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency3 : Adfactors PR Contributing Agency4 : DENTSU IMPACT  Tata Tea PremiumCULTURAL ZEITGEIST IN A CUPTata Consumer Products LimitedFinalist
8Mindshare IndiaSunlightSunlight Tantir RongHindustan Unilever Limited Finalist
9Ogilvy Group Contributing Agency1 : Mindshare IndiaDoveStop The Beauty TestHindustan Unilever Limited Finalist
10DDB Mudra Group Contributing Agency1 : Fleishman Hillard Contributing Agency2 : Aer Media Contributing Agency3 : hogarth Contributing Agency4 : Interactive AvenuesClean & ClearPimple Hi Toh HaiJohnson & JohnsonFinalist
11Ogilvy GroupThums UpInverting Conventions to WinCoca-Cola India Pvt. LimitedFinalist
12Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury SilkFor your eyes onlyMondelez India Pvt. Ltd.Finalist
36B. Integrated Advertising Campaign: Non-Products
1Leo Burnett IndiaSpotifySpotify Becomes The Undisputed Category Leader This IPLSpotify IndiaGold
2Leo Burnett IndiaSpotifyHow Spotify Won Filmy Hearts Across IndiaSpotify IndiaBronze
3Tanmay Bhat and Team Lead Agency2 : DDB Mudra GroupCREDCred: How a product demo broke the internetCred ClubBronze
4MullenLowe Lintas Group, India Contributing Agency : Toaster IndiaGoogle IndiaGoogle Voice Campaign 3 – Bolne Se Sab HogaGoogle IndiaFinalist
5Ogilvy GroupTata PlayVictory of Truth over MythTata PlayFinalist
6McCann Worldgroup, New DelhiZomatoDelivering dignity to those who deliverZOMATO MEDIA PRIVATE LIMITEDFinalist
7DDB Mudra Group Lead Agency2 : Super TeamDisney + HotstarHOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM?Disney StarFinalist
37A. Sustained Success: Products
1MullenLowe Lintas Group, IndiaSurf ExcelGiving fight against dirt a karmic perspectiveHindustan Unilever Limited Gold
2McCann Worldgroup, New DelhiNescaféCreating India’s coffee generationNestlé India Ltd.Gold
3Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury CelebrationsNot Just a Box of ChocolatesMondelez India Pvt. Ltd.Gold
482.5 Communications Lead Agency2 : Ogilvy GroupBisleri Packaged Drinking WaterSamajhdaar Bisleri Peete HainBisleri InternationalSilver
5Ogilvy GroupRed LabelSwad Apnepan KaHindustan Unilever Limited Silver
6Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury Dairy MilkInspiring Generous InstinctsMondelez India Pvt. Ltd.Bronze
7Famous InnovationsHaier Front Load Fully Automatic Washing Machine#SilentPerformersHaierBronze
8McCann Worldgroup, New DelhiPaytmPaytm Karo- How a brand became a verbOne97 Communications Pvt. Ltd.Bronze
9MullenLowe Lintas Group, IndiaVimWomen are beyond dishwashing, says a dishwashing brandHindustan Unilever Limited Finalist
37B. Sustained Success: Services
1Wunderman ThompsonMutual FundsMutual Funds Sahi Hai Association Mutual Funds in IndiaAssociation of Mutual Funds in IndiaGold
2Leo Burnett IndiaSpotifyHow To Become Category Leader In 3 YearsSpotify IndiaGold
3OYO Contributing Agency1 : The Script Room Contributing Agency2 : McCann Worldgroup, New DelhiOYOSolving for India’s lack of spaceOYOSilver
4Tanmay Bhat and Team Lead Agency2 : DDB Mudra GroupCREDHow a Product Demo Broke the Internet ThriceCred ClubSilver
5OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOCreating safe spaces for womenOYOFinalist
38. New Product or Service
1MullenLowe Lintas Group, IndiaGoogle IndiaGoogle Voice Campaign 1 – Bolne Se Sab HogaGoogle IndiaSilver
2MullenLowe Lintas Group, India Contributing Agency1 : Lintas LiveFUTURE GENERALIOH MY DOGFuture GeneraliBronze
3Ogilvy GroupKFCKFC- Double Down BurgerKFC IndiaFinalist
4McCann Worldgroup, New DelhiTVS APACHE RR 310Winning over racers with the not-the-fastest bikeTVS Motor Company Pvt. Ltd.Finalist
5Sideways Consulting LLPAshirvad Water Storage TanksMaking ‘Ashirvad’ synonymous to the categoryAshirvad Pipes Pvt. Ltd.Finalist
6SiritiChalo#PudheChalaChaloFinalist
7MullenLowe Lintas Group, India YezdiYezdi – Dad’s Weren’t SaintsClassic Legends Pvt. Ltd.Finalist
8McCann Worldgroup, New DelhiLupin AptivateThe appetite that mattersLupin LimitedFinalist
9McCann Worldgroup, New DelhiMastercardMastercard – Getting the POS in POS (point of sale)Mastercard IndiaFinalist
10DDB Mudra GroupMcDonald’sWhen Value-for-Money goes GourmetMcDonalds IndiaFinalist
11Leo Burnett IndiaPhonePeNew Gold Buying Gold StandardPhonePeFinalist
12EnormousRapidoRide on your termsRapidoFinalist
13Havas Worldwide India Pvt. Ltd.DurexDurex Ending Bedroom Distancing!Reckitt Benckiser India Pvt. Ltd.Finalist
14McCann Worldgroup, New DelhiPostPeSelling credit to the credit-averseResilient Innovations Pvt. Ltd.Finalist
15Dentsu CreativeSpotify IndiaTeenage Angst Wins The Day For Indian AudioSpotify IndiaFinalist
39. Influencer Marketing
1LKSSNIVEA SOFTNIVEA SOFT FRESH BATCH: MAKING STARS OUT OF GEN-ZERSNIVEA INDIA PVT. LTD.Bronze
2MullenLowe Lintas Group, India Contributing Agency1 : Lintas LiveFUTURE GENERALIOH MY DOGFuture GeneraliFinalist
3Dentsu Creative Contributing Agency1 : Only Much Contributing Agency2 : First December Films Contributing Agency3 : Essence GlobalYouTube ShortsHOW YOUTUBE ACQUIRED A NEW SUPERPOWERGoogle IndiaFinalist
4Ogilvy GroupMangaldeep Rath YatraMangaldeep: Rath Yatra Ki Sugandh Ghar AayeITC LimitedFinalist
5Creativeland Asia Contributing Agency1 : Wavemaker IndiaNetflixNetflix IndiaNetflix india Finalist
6Leo Burnett IndiaPampers#ItTakes2- A Father’s PromisePampers IndiaFinalist
7Leo Burnett IndiaSpotifyGetting Radio Loving Chennai Hooked To Spotify PodcastsSpotify IndiaFinalist
8Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury PerkPlay a game not an adMondelez India Pvt. Ltd.Finalist
9DDB Mudra Group Lead Agency2 : Super TeamDisney + HotstarHOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM?Disney StarFinalist
10Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury FuseFusies – Fight for free FuseMondelez India Pvt. Ltd.Finalist
11Tanmay Bhat and Team Lead Agency2 : DDB Mudra GroupCREDCred: How a product demo broke the internetCred ClubFinalist
12OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOBecoming Indian youth’s bail our buddyOYOFinalist
40. Use Of Data
1Leo Burnett IndiaMPL SportsThe World’s First Audio-Generated JerseyMPL SportsGold
2Leo Burnett IndiaSpotifyMad Meets Math; Personalized Data Stories Triggering Mass AdvocacySpotify IndiaSilver
3Mindshare India Contributing Agency1 : Sportz InteractiveUpstoxDemystifying Stock Trading Through CricketRKSV SecuritiesBronze
4Leo Burnett IndiaSpotifyHow Spotify Won Filmy Hearts Across IndiaSpotify IndiaBronze
5OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOMaking logging in as safe as checking inOYOFinalist
41. The Internal Marketing Award
1DDB Mudra Group Lead Agency2 : Disney Star Star TVHOW EVERY INBOX GOT A REMINDER ON ANTI-SEXISMDisney StarFinalist
42. The Disruptive Differentiators Award
1Ogilvy Group Contributing Agency1 : Wavemaker India Contributing Agency2 : rephrase.ai Contributing Agency3 : Delta XCadbury CelebrationsMy SRK AdMondelez India Pvt. Ltd.Gold
2OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOSelling hotel rooms as a sampling sachetOYOSilver
3MullenLowe Lintas Group, India Contributing Agency1 : MullenLowe Singapore Pte. Ltd. Contributing Agency2 : MullenLowe Salt Contributing Agency3 : Weber ShandwickLifebuoyH is for HandwashingHindustan Unilever LimitedBronze
4McCann Worldgroup, New DelhiPaytmPaytm Soundbox- The Sound of ReassuranceOne97 Communications Pvt. Ltd.Bronze
5SiritiSneha#AspatalKeBacheSNEHA MumbaiFinalist
6LKSSSterling ReserveGAMING THE WHISKY MARKETALLIED BLENDERS & DISTILLERSFinalist
7McCann Worldgroup, New DelhiBharatiya Janta PartyWinning the vote-count by making voter-data count.Bharatiya Janta PartyFinalist
8Leo Burnett IndiaCarDekhoMaking Indian Roads Safer For ElderliesCarDekhoFinalist
9MullenLowe Lintas Group, IndiaYezdiYezdi – Dad’s Weren’t SaintsClassic Legends Pvt. Ltd.Finalist
10Ogilvy GroupFortune Rice Bran Health OilWHEN AN OIL BRAND HAD A HEART ATTACKFortune FoodsFinalist
11McCann Worldgroup, New DelhiHero PleasureTurning prejudice into prideHero MotoCorp LimitedFinalist
12TBWA IndiaJSW PaintsWhen common sense questioned a common answerJSW PaintsFinalist
13DDB Mudra GroupKrafton – BGMIBringing the Social Outcast into the MainstreamKrafton IndiaFinalist
14DDB Mudra GroupMcDonald’sOne small step for disabled, one giant leap for inclusivityMcDonalds IndiaFinalist
15Siriti Contributing Agency1 : Digital Strings Contributing Agency2 : EkahalMOWO#MovingBoundariesMOWOFinalist
16Leo Burnett IndiaMPL SportsThe World’s First Audio-Generated JerseyMPL SportsFinalist
17McCann Worldgroup, New DelhiNescaféCreating “Generation Coffee” in a chai countryNestlé India Ltd.Finalist
18DDB Mudra Group Contributing Agency1 : Ten FilmsNetflixWHEN WE GOT INDIA SEARCHING FOR SIRONAH – A TOWN THAT CAN’T BE FOUNDNetflix IndiaFinalist
19SoCheersThe Family ManThe Family Man Job HuntPrime VideoFinalist
20McCann Worldgroup, New DelhiDettolWhy a brand vacated its prime real estateReckitt Benckiser India Pvt. Ltd.Finalist
21MullenLowe Lintas Group, India Contributing Agency1 : Wavemaker India Contributing Agency2 : Adfactors PR Contributing Agency3 : DENTSU IMPACT Contributing Agency4 : Icarus Design Private Limited Tata Tea PremiumCULTURAL ZEITGEIST IN A CUPTata Consumer Products LimitedFinalist
22Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury GemsWorld’s biggest birthday partyMondelez India Pvt. Ltd.Finalist
23DDB Mudra Group Lead Agency2 : Super TeamDisney + HotstarHOW DOES INDIA’S LARGEST FREE OTT BECOME THE LARGEST PAID OTT PLATFORM?Disney StarFinalist
24Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star – Valentine’s Day AlibiMondelez India Pvt. Ltd.Finalist
25Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star – NothingCoinMondelez India Pvt. Ltd.Finalist
26Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star – Do Nothing AssistantMondelez India Pvt. Ltd.Finalist
27Mindshare India Contributing Agency1 : Nazara Technologies Contributing Agency2 : AliveNowBoost#GameStaminaKa – Breaking Gender Barriers in CricketHindustan Unilever Limited Finalist
43A. Small Budgets – Products
1Dentsu CreativeSkore Oh GelCliteracy Coupons – How We Used Scratch Cards To Make Men Better LoversTTK HealthcareSilver
2DDB Mudra GroupMcDonald’s25 Years of Priceless MemoriesMcDonalds IndiaFinalist
3MullenLowe Lintas Group, IndiaYezdiYezdi – Dad’s Weren’t SaintsClassic Legeds India Pvt. Ltd.Finalist
4McCann Worldgroup, New DelhiWILDSTONEWorld’s Shortest ShowerMCNROE CONSUMER PRODUCTS PVT. LTD.Finalist
43B. Small Budgets – Services
1Leo Burnett IndiaCarDekhoMaking Indian Roads Safer For ElderliesCarDekhoBronze
2DDB Mudra GroupGive Foundation Team for HumanityGive Foundation Client Company2 : PUMA IndiaBronze
3SiritiSneha#AspatalKeBacheSNEHA MumbaiFinalist
4OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOMaking logging in as safe as checking inOYOFinalist
5Ogilvy GroupKFCMaking Action Speak Louder Than WordsKFC IndiaFinalist
44. Carpe Diem
1Leo Burnett IndiaAirtel175* Re-playedAIRTELSilver
2Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury Dairy MilkWhy is Cricket only about the Men in Blue?Mondelez India Pvt. Ltd.Silver
3Leo Burnett IndiaSpotifySpotify Becomes The Undisputed Category Leader This IPLSpotify IndiaBronze
4MullenLowe Lintas Group, India Contributing Agency1 : Toaster IndiaGoogle IndiaGoogle Voice Campaign 3 – Bolne Se Sab HogaGoogle IndiaBronze
5DDB Mudra Group Contributing Agency1 : Interactive Avenues Contributing Agency2 : Adfactors PRStayfreeBRINGING MEN INTO MENSTRUATION: BREAKING TABOOS BY BREAKING SILENCEJohnson and JohnsonBronze
6MullenLowe Lintas Group, IndiaAxis BankBill in the MiddleAxis BankFinalist
7Famous InnovationsColumbia Pacific Communities#WallyFunkColumbia Pacific CommunitiesFinalist
8DDB Mudra GroupGive Foundation Team for HumanityGive Foundation Client Company2 : PUMA IndiaFinalist
9DDB Mudra Group Contributing Agency1 : Toast EventsInstagramInstagram – We are in the makingInstagramFinalist
10SiritiSneha#JawabPaoTikaLagaoSNEHA MumbaiFinalist
11Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury Dairy MilkProud Sponsors of The Ground StaffMondelez India Pvt. Ltd.Finalist
12Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury PerkPerk DisclaimersMondelez India Pvt. Ltd.Finalist
13Ogilvy GroupThums UpInverting Conventions to WinCoca-Cola India Pvt. LimitedFinalist
14OYO Contributing Agency1 : McCann Worldgroup, New DelhiOYOIndia found loveOYOFinalist
15Ogilvy Group Contributing Agency1 : Wavemaker IndiaCadbury 5 StarCadbury 5 Star – NothingCoinMondelez India Pvt. Ltd.Finalist

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