EFFIE INDIA 2021 – Results

S.NO. Entrant Brand Campaign Title Client  Metal
1. Agricultural, Industrial & Building
1 The Ogilvy Group Roff Prevent Your Dream Home from Becoming Your Nightmare Pidilite Industries Limited Finalist
2 The Ogilvy Group Contributing Agency 1 : St+art India Foundation Asian Paints SmartCare Damp Proof Chemical nahi, Damp Proof Sahi Asian Paints Ltd. Finalist
2. Automotive – Aftermarket (NON-OEM)
1 The Ogilvy Group Cars24 Duniya Boli Lagayegi Cars24 Services Private Limited Silver
3. Automotive – Vehicles (OEM)
1 McCann Worldgroup India Hero Pleasure Women’s Liberation – The 2019 edition Hero MotoCorp Limited Silver
2 McCann Worldgroup India Hero Corporate Reminding Hero that it’s a Hero Hero MotoCorp Limited Bronze
3 McCann Worldgroup India Hero Destini An upgrade that middle class dads can’t refuse Hero MotoCorp Limited Finalist
4 The Ogilvy Group Hero Lectro Move at your will Hero Lectro (A division of Hero Cycles Ltd) Finalist
5 The Ogilvy Group Contributing Agency 1 : Interactive Avenue Bajaj Dominar How Dominar Got Young Motorcyclists HIGH on Touring Bajaj Auto Limited Finalist
4. Beauty
NO METAL AWARDED
5. Beverages Non-Alcohol
1 McCann Worldgroup India Nescafe Creating India’s coffee generation NESTLÉ INDIA LIMITED Silver
2 Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India Pepsi How India home-delivered food to lockdown-affected unemployed restaurant workers. PepsiCo India Holdings Pvt. Ltd. Finalist
3 Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India Pepsi Why India celebrated singles on Valentine’s Day. PepsiCo India Holdings Pvt. Ltd. Finalist
4 The Ogilvy Group Brooke Bond Red Label When Tea Transcends Prejudice Hindustan Unilever Limited Finalist
6. Brown Goods & Services
NO ENTRIES RECEIVED
7. Education
1 McCann Worldgroup India Unacademy How Unacademy gave the disadvantaged, an advantage Sorting Hat Technologies Pvt. Ltd. Silver
2 MullenLowe Lintas Group Unacademy Making the IPL the most fun classroom! Sorting Hat Technologies Pvt. Ltd. Finalist
8. Electronics
1 One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India Paytm Paytm Soundbox: The Sound Of Reassurance One97 Communications Limited Gold
2 MullenLowe Lintas Group Google Nest All of Google, For All of You Google Asia Pacific Pte. Ltd. Bronze
3 Cheil India Samsung Galaxy M Galaxy M Series: The Monster Rises Samsung India Electronics Pvt. Ltd. Finalist
4 MullenLowe Lintas Group Contributing Agency 1 : Magnon Interactive Pvt. Ltd. HP NeverStop Laser Printers HP NeverStop won’t stop, even for a pandemic HP India Sales Pvt. Ltd. Finalist
9. Fashion
1 The Ogilvy Group Titan Watches Why do we still gift wrist watches? Titan Company Limited Finalist
10. Finance
1 McCann Worldgroup India Mastercard India The aadhar for payment Mastercard India Silver
2 Leo Burnett PhonePe Private Limited Convincing the Argumentative Indian to adopt UPI through PhonePe PhonePe Private Limited Bronze
3 MullenLowe Lintas Group Motilal Oswal Poor Quality Hurts Motilal Oswal Asset Management Company Ltd. Finalist
4 MullenLowe Lintas Group Axis Bank Future Key for Axis Bank: An Open Heart Axis Bank Limited Finalist
11. Food
1 The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX Cadbury Celebrations Not Just A Cadbury Ad Mondelez India Pvt. Ltd. Silver
2 The Ogilvy Group Contributing Agency 1 : Wavemaker India Cadbury Dairy Milk Melting Power Distance Mondelez India Pvt. Ltd. Silver
3 McCann Worldgroup India Aashirvaad Atta with Multigrains Helping Multigrain find a smooth passage into homes ITC Ltd. Bronze
4 McCann Worldgroup India Aashirvaad Atta Helping atta win hearts in India’s rice heartland ITC Ltd. Bronze
5 McCann Worldgroup India Ceregrow How Not To Fear Lockdown for Indian parents NESTLÉ INDIA LIMITED Finalist
6 McCann Worldgroup India Daawat Making people think of Daawat without a daawat LT Foods Ltd. Finalist
7 McCann Worldgroup India Maggi How cooking made Maggi more than a Maggi NESTLÉ INDIA LIMITED Finalist
8 McCann Worldgroup India Maggi How MeM earned an entry to Indian kitchens NESTLÉ INDIA LIMITED Finalist
9 Enormous Brands LLP Domino’s DON’T JUST ORDER A SAFE PIZZA, REWARD YOURSELF WITH A DOMINO’S PIZZA Jubilant Food Works Private Limited Finalist
10 MullenLowe Lintas Group Saffola Oils SaffolaLife – Heart Healthy India Saffola Oils Finalist
11 DDB Mudra Group Contributing Agency 1 : MSL India McDonald’s Bring McGrill Back Connaught Plaza Restaurants Pvt. Ltd. Finalist
12 MullenLowe Lintas Group Hershey’s Dip the moment in Hershey’s Hershey India Private Limited Finalist
13 MullenLowe Lintas Group Kissan Kissan – A fable of farmer goodness Hindustan Unilever Limited Finalist
14 MullenLowe Lintas Group Knorr How a bland soup got a gossipy make-over Hindustan Unilever Limited Finalist
15 The Ogilvy Group Cadbury Dairy Milk Silk Love in the times of Covid Mondelez India Pvt. Ltd. Finalist
12. Government & Institutional
1 McCann Worldgroup India BMGF Protecting Family Planning from the Family Bill & Melinda Gates Foundation Bronze
13. Healthcare Products
1 The Womb Communication Friends Dry Pants It’s okay to pee in your pants Nobel Hygiene Private Limited Gold
2 The Womb Communication Naselin Prajapati, The Sleeping Night-Watchman Cipla Health Pvt. Ltd. Bronze
3 McCann Worldgroup India Dettol When new moms gave Dettol a new life Reckitt Benckiser India Pvt. Ltd. Finalist
4 Zenith Media Eno Eno Antakshari & Food Festival GlaxoSmithKline Asia Private Ltd. Finalist
5 The Ogilvy Group Combiflam Plus An Ad for Every Headache Sanofi India Limited Finalist
6 Havas Worldwide India Pvt. Ltd. Durex Durex Invisible, 4 weeks to No. 1 Bestseller Reckitt Benckiser India Pvt. Ltd. Finalist
14. Healthcare Services
1 Siriti The Wishing Factory #UltaHokeThalassemiaRoke The Wishing Factory Gold
15. Home Furnishings Furniture
1 Famous Innovations Digital Creative Pvt. Ltd. Haier Silent Performers Haier Appliances (India) Private Limited Silver
16. Household Supplies & Services
1 MullenLowe Lintas Group Surf Excel Restoring Childhood in the Time of Covid Hindustan Unilever Limited Bronze
2 BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass ARIEL Ariel #ShareTheLoad for Equal Sleep Procter and Gamble Home Products Private Limited Finalist
3 The Ogilvy Group Nimwash The first step to a great recipe ITC Limited Finalist
17. Insurance and Related Products
1 Leo Burnett ACKO GENERAL INSURANCE LIMITED Giving an age-old category a reality check ACKO GENERAL INSURANCE LIMITED Finalist
2 Leo Burnett Canara HSBC OBC Life Insurance Company Limited Promise Batao – Making India talk about Insurance Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited Finalist
3 Leo Burnett HDFC Life Celebrating Failure HDFC Life Insurance Company Limited Finalist
4 McCann Worldgroup India ManipalCigna Health Insurance Health Insurance for the Healthy ManipalCigna Health Insurance Finalist
18. Media & Entertainment
1 Leo Burnett Spotify Playlist Sunte Ja Spotify India LLP Bronze
2 Leo Burnett Spotify A Self Dissing Ad Spotify India LLP Finalist
3 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Disney+ Hotstar Meaningless data finds meaningful entertainment Novi Digital Entertainment Pvt. Ltd. Finalist
19. Other Products
1 The Ogilvy Group Fevikwik Fix it or forfeit it – Phenko Nahi Jodo Pidilite Industries Limited Gold
2 DDB Mudra Group Bumble Breaking records by breaking the rules Bumble Holdings Limited Bronze
3 The Ogilvy Group Instagram Reeling them in with Reels Instagram Bronze
4 The Ogilvy Group Fevicol Yakshagana Pidilite Industries Limited Bronze
5 Leo Burnett Shaadi.com Weddings From Home Shaadi.com Finalist
20. Personal Care
1 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy Use any soap Hindustan Unilever Ltd. India Gold
2 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy H is for Handwashing Hindustan Unilever Ltd. India Gold
3 Leo Burnett Contributing Agency 1 : Pratham Education Foundation Contributing Agency 2 : Network 18 Whisper Keep Girls In School P&G Hygiene and Health Care Ltd. Bronze
4 Grey Worldwide India Private Limited Gillette Barber Suraksha Programme Procter & Gamble Bronze
5 The Ogilvy Group Savlon Building a Hygiene Superbrand by integrated product launches and communications ITC Limited Bronze
6 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy Covid-19 Crisis, not Opportunity Hindustan Unilever Ltd. India Bronze
7 Leo Burnett Contributing Agency 1 : Pratham Education Foundation Whisper Mobileshaala P&G Hygiene and Health Care Ltd. Finalist
8 Leo Burnett P&G Pampers Pampers Lullaby to wake up mothers P&G Pampers Finalist
9 Havas Worldwide India Pvt. Ltd. Contributing Agency 1 : Convosight Analytics Pvt. Ltd. Veet Replacing the neighbourhood Salon with Veet Salon Reckitt Benckiser India Pvt. Ltd. Finalist
10 MullenLowe Lintas Group Glow & Lovely Staking our name to make her name Hindustan Unilever Limited Finalist
11 McCann Worldgroup India Wild Stone A deo that made social distancing desirable Mcnroe Consumer Products Pvt. Ltd. Finalist
21. Professional services and solutions
1 MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity Kaam Wapasi GETTING MIGRANT LABOUR ON ITS FEET MullenLowe Lintas Group Silver
2 The Ogilvy Group Asian Paints Saving the paint with Safe Painting Asian Paints Ltd. Finalist
22. Retail
1 MullenLowe Lintas Group Swiggy The ‘Swiggy–home food’ alliance Bundl Technologies Private Limited Silver
2 MullenLowe Lintas Group Swiggy Making an old norm the new normal Bundl Technologies Private Limited Bronze
3 McCann Worldgroup India Flipkart How India’s underdogs won Flipkart the festive battle Flipkart Internet Private Limited Bronze
4 The Ogilvy Group Amazon Making Small, Powerful Amazon Bronze
5 McCann Worldgroup India OLX Olx Secondhand: The Origins OLX INDIA BV Bronze
23. Services – Telecom and related products
1 MullenLowe Lintas Group Google Assistant Knowledge Has No Language Google Asia Pacific Pte. Ltd. Silver
2 BBDO INDIA PVT LTD Contributing Agency 1 : MINDSHARE INDIA PVT LTD WhatsApp India WhatsApp – It’s Between You Facebook India Finalist
3 Leo Burnett Bharti Airtel Limited Your Questions Make Us Better Bharti Airtel Limited Finalist
4 TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED Contributing Agency 1 : Leo Burnett Airtel Gaining trust and admiration in India’s most hated category Bharti Airtel Limited Finalist
24. Snacks & Desserts
1 McCann Worldgroup India Happydent When shining a new light won over GenZ Perfetti Van Melle India Pvt. Ltd. Silver
2 Digitas India Contributing Agency 1 : Leo Burnett Contributing Agency 2 : Wavemaker India Oreo India Oreo ReciPic Mondelez India Foods Private Limited Finalist
3 Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : VMLY&R India Contributing Agency 3 : Edelman India Private Limited Kurkure Mystery Masala Ki Chatpati Khoj (The Hunt for the Mystery Masala) PepsiCo India Holdings Pvt. Ltd. Finalist
4 Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey LAY’S Getting India to Smile with Lay’s Pepsico India Holdings Pvt. Ltd Finalist
5 The Ogilvy Group Contributing Agency 1 : Wavemaker India Cadbury Perk Perk Missing Friends Mondelez India Foods Pvt. Ltd. Finalist
25. Sporting events
1 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Disney+ Hotstar VIP Preventing super saviour from becoming super spreader Novi Digital Entertainment Pvt. Ltd. Bronze
26. Travel & Tourism
1 OYO Hotels & Homes OYO Hotels & Homes Sanitised Before Your Eyes OYO Hotels & Homes Bronze
2 OYO Hotels & Homes OYO Hotels & Homes Come to OYO OYO Hotels & Homes Finalist
27. Corporate Advertising / Reputation
1 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy Use any soap Hindustan Unilever Ltd. India Silver
2 McCann Worldgroup India Mastercard India Bharat ka card Mastercard India Silver
3 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy H is for Handwashing Hindustan Unilever Ltd. India Bronze
4 McCann Worldgroup India Happydent When shining a new light won over GenZ Perfetti Van Melle India Pvt. Ltd. Bronze
5 McCann Worldgroup India Zomato Taking on the final frontier of women’s liberation Zomato Media Private Limited Bronze
6 DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR Stayfree BRINGING MEN INTO MENSTRUATION Johnson & Johnson Private Limited Finalist
7 OYO Hotels & Homes OYO Hotels & Homes Making online a safe space for women OYO Hotels & Homes Finalist
8 McCann Worldgroup India Nescafe Making the ‘work beverage’ the ‘work-from-home beverage’ NESTLÉ INDIA LIMITED Finalist
9 Grey Worldwide India Private Limited Gillette Barber Suraksha Programme Procter & Gamble Finalist
10 DDB Mudra Group FBB Reimagining Holi – For Women, On Women’s Day Future Retail Limited Finalist
11 The Womb Communication Mahindra Thar Making Mahindra Desirable, One Thar At A Time Mahindra & Mahindra Finalist
12 McCann Worldgroup India OLX Olx Secondhand: The Origins OLX INDIA BV Finalist
28. B2B
1 McCann Worldgroup India Udaan How an app became the small retailer’s wingman Hiveloop Technologies Private Limited Bronze
2 OYO Hotels & Homes OYO Hotels & Homes Discover OYO OYO Hotels & Homes Finalist
3 McCann Worldgroup India Maggi When Maggi created Mompreneurs NESTLÉ INDIA LIMITED Finalist
4 DDB Mudra Group MilkoChill Monsters of Milk Prompt Equipments Pvt. Ltd. Finalist
5 DDB Mudra Group Gulf Oil India Teaching like they learn Gulf Oil Lubricants India Finalist
6 The Womb Communication Friends Dry Pants It’s okay to pee in your pants Nobel Hygiene Private Limited Finalist
29. Interactive Marketing
1 The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX Cadbury Celebrations Not Just A Cadbury Ad Mondelez India Pvt. Ltd. Gold
2 DDB Mudra Group Netflix Inc. WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL Netflix Inc. Bronze
3 Mindshare India Pepsi Salaam Namaste PepsiCo India Bronze
4 DDB Mudra Group Spotify India Turning an internet joke into millions in PR Spotify India Bronze
5 DDB Mudra Group Spotify India There’s a playlist for every emoji Spotify India Bronze
6 Dentsu Webchutney Thappad The World’s Most Reported Trailer Trigger-Happy Entertainment Pvt. Ltd. Finalist
7 Leo Burnett Contributing Agency 1 : Pratham Education Foundation Contributing Agency 2 : Network 18 Whisper Keep Girls In School P&G Hygiene and Health Care Ltd. Finalist
8 Leo Burnett Contributing Agency 1 : Pratham Education Foundation Whisper Mobileshaala P&G Hygiene and Health Care Ltd. Finalist
9 MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT Tata Tea PREMIUM FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA TATA Consumer Products Limited Finalist
10 One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India Paytm Paytm Soundbox: The Sound Of Reassurance One97 Communications Limited Finalist
30. Small Town & Rural Marketing
1 The Ogilvy Group Fevikwik Fix it or forfeit it – Phenko Nahi Jodo Pidilite Industries Limited Silver
2 McCann Worldgroup India BMGF Protecting Family Planning from the Family Bill & Melinda Gates Foundation Bronze
3 Zenith Media Eno Eno Project Rural GlaxoSmithKline Asia Private Ltd. Finalist
4 Leo Burnett Contributing Agency 1 : Pratham Education Foundation Whisper Mobileshaala P&G Hygiene and Health Care Ltd. Finalist
5 McCann Worldgroup India Hero Destini An upgrade that small town dads can’t refuse Hero MotoCorp Limited Finalist
6 McCann Worldgroup India Dettol Using virality to fight the virus Reckitt Benckiser India Pvt. Ltd. Finalist
7 MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity Kaam Wapasi GETTING MIGRANT LABOUR ON ITS FEET MullenLowe Lintas Group Finalist
31. Regional
1 McCann Worldgroup India Maggi How MeM earned an entry to Indian kitchens NESTLÉ INDIA LIMITED Finalist
2 McCann Worldgroup India Aashirvaad Atta Helping atta win hearts in India’s rice heartland ITC Ltd. Finalist
3 MullenLowe Lintas Group Tata Tea GOLD THE PERFECT TEA FOR THE PERFECTIONIST BENGALIS TATA Consumer Products Limited Finalist
4 MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Tata Tea Premium CULTURE-LED BRAND PLAY WINS OVER HEARTS & TEACUPS IN UTTAR PRADESH TATA Consumer Products Limited Finalist
5 The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. Sunlight (Unilever) Live Life in COlour Hindustan Unilever Limited Finalist
6 Leo Burnett Bharti Airtel Limited Your Questions Make Us Better Bharti Airtel Limited Finalist
7 The Ogilvy Group Fevikwik Fix it or forfeit it – Phenko Nahi Jodo Pidilite Industries Limited Finalist
8 Leo Burnett Spotify Spotify Playlists – International brand goes Regional Spotify India LLP Finalist
9 The Ogilvy Group Fevicol Yakshagana Pidilite Industries Limited Finalist
32. Direct Marketing
1 One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India Paytm Paytm Soundbox: The Sound Of Reassurance One97 Communications Limited Silver
2 MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity Kaam Wapasi GETTING MIGRANT LABOUR ON ITS FEET MullenLowe Lintas Group Silver
3 Leo Burnett PhonePe Private Limited Convincing the Argumentative Indian to adopt UPI through PhonePe PhonePe Private limited Silver
4 McCann Worldgroup India Dettol Using virality to fight the virus Reckitt Benckiser India Pvt Ltd Bronze
5 Dentsu Webchutney Vice Media The 8-Bit Journo Juventud Digital Media Pvt. Ltd. Finalist
6 DDB Mudra Group Bumble Changing the Gods of a religion Bumble Holdings Limited Finalist
7 McCann Worldgroup India Miracle Mom Rethinking Motherhood through the Language of Data Reckitt India Pvt Ltd Finalist
8 McCann Worldgroup India Mastercard Team Cashless How Mastercard won over the Small Shopkeepers of Bharat Mastercard India Pvt. Ltd. Finalist
9 Famous Innovations Digital Creative Pvt. Ltd. Radio Zindagi Applegram Radio Zindagi Finalist
10 The Ogilvy Group Contributing Agency 1 : VMLY&R Commerce Encompass Asian Paints Game of Gold Asian Paints Ltd. Finalist
33. Experiential Marketing / Brand Experience : Product
1 The Ogilvy Group Contributing Agency 1 : Wavemaker India Contributing Agency 2 : DeltaX Cadbury Celebrations Not Just A Cadbury Ad Mondelez India Pvt. Ltd. Gold
2 McCann Worldgroup India Nescafe Creating India’s coffee generation NESTLÉ INDIA LIMITED Bronze
3 DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World McDonald’s The One Hand Burger McDonald’s, Hardcastle Restaurants Pvt. Ltd. Bronze
4 McCann Worldgroup India Aashirvaad Atta Helping atta win hearts in India’s rice heartland ITC Ltd. Bronze
5 Famous Innovations Digital Creative Pvt. Ltd. Livpure Cutting Pani Livpure Pvt. Ltd. Bronze
6 The Ogilvy Group Contributing Agency 1 : VMLY&R Commerce Encompass Asian Paints Game of Gold Asian Paints Ltd. Bronze
7 Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey LAY’S Getting India to Smile with Lay’s Pepsico India Holdings Pvt. Ltd Finalist
8 McCann Worldgroup India Contributing Agency 1 : Grapes Digital Pvt. Ltd. Alpenliebe Juzt-Jelly How we elevated a candy to a dessert experience Perfetti Van Melle India Pvt. Ltd. Finalist
9 The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. Sunlight (Unilever) Live Life in Colour Hindustan Unilever Limited Finalist
10 The Ogilvy Group Cadbury Dairy Milk Silk Love in the times of Covid Mondelez India Pvt. Ltd. Finalist
33. Experiential Marketing / Brand Experience : Non-Product
1 DDB Mudra Group SPOTIFY INDIA There’s a playlist for every emoji Spotify India Silver
2 DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd Netflix Inc. A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS Netflix Inc. Silver
3 Dentsu Webchutney Vice Media The 8-Bit Journo Juventud Digital Media Pvt. Ltd. Bronze
4 Aditya Birla Capital Ltd. Aditya Birla Capital Look Into The Future Aditya Birla Capital Ltd. Finalist
5 Leo Burnett Canara HSBC OBC Life Insurance Company Limited Promise Batao – Making India talk about Insurance Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited Finalist
6 DDB Mudra Group Netflix Inc. A story of love, break-ups and Netflix as the third-wheel Netflix Inc. Finalist
7 McCann Worldgroup India Flipkart How India’s underdogs won Flipkart the festive battle Flipkart Internet Private Limited Finalist
8 McCann Worldgroup India Unacademy How Unacademy gave the disadvantaged, an advantage Sorting Hat Technologies Pvt. Ltd. Finalist
9 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Disney+ Hotstar VIP Preventing super saviour from becoming super spreader Novi Digital Entertainment Pvt. Ltd. Finalist
34A. Positive Change – Environmental : Brands
1 Famous Innovations Digital Creative Pvt. Ltd. Livpure Cutting Pani Livpure Pvt. Ltd. Finalist
34B. Positive Change – Environmental : Non-Profit
NO ENTRIES RECEIVED
35A. Positive Change – Social Good : Brands
1 The Ogilvy Group Contributing Agency 1: Wavemaker India Cadbury Dairy Milk Melting Power Distance Mondelez India Pvt. Ltd. Silver
2 MullenLowe Lintas Group Contributing Agency 1 : Zee Entertainment Enterprises Ltd. Contributing Agency 2 : Axis Bank Contributing Agency 3 : Bharti Airtel Contributing Agency 4 : RadioCity Kaam Wapasi GETTING MIGRANT LABOUR ON ITS FEET MullenLowe Lintas Group Silver
3 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy Use any soap Hindustan Unilever Ltd. India Silver
4 Famous Innovations Digital Creative Pvt. Ltd. Radio Zindagi Applegram Radio Zindagi Bronze
5 The Womb Communication Friends Dry Pants It’s okay to pee in your pants Nobel Hygiene Private Limited Bronze
6 DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR Stayfree BRINGING MEN INTO MENSTRUATION Johnson & Johnson Private Limited Bronze
7 McCann Worldgroup India Dettol Using virality to fight the virus Reckitt Benckiser India Pvt Ltd Bronze
8 Wunderman Thompson India The Telegraph Changing the prayer and praying for change ABP Pvt. Ltd. Bronze
9 DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World McDonald’s One Bite Closer to Equality McDonald’s, Hardcastle Restaurants Pvt. Ltd. Bronze
10 Leo Burnett HDFC Bank Mooh Bandh Rakho HDFC Bank Finalist
11 McCann Worldgroup India Zomato Taking on the final frontier of women’s liberation Zomato Media Private Limited Finalist
12 BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass ARIEL Ariel #ShareTheLoad for Equal Sleep Procter and Gamble Home Products Private Limited Finalist
13 Leo Burnett Canara HSBC OBC Life Insurance Company Limited Promise Batao – Making India talk about Insurance Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited Finalist
14 McCann Worldgroup India Harpic Harpic Mission Paani – Reimagining the role of water. Reckitt Benckiser India Pvt. Ltd. Finalist
15 Wunderman Thompson India The Times Of India MASK INDIA Bennett Coleman & Co. Ltd. Finalist
16 Grey Worldwide India Private Limited Gillette Barber Suraksha Programme Procter & Gamble Finalist
17 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy Covid-19 Crisis, not Opportunity Hindustan Unilever Ltd. India Finalist
18 DDB Mudra Group FBB Reimagining Holi – For Women, On Women’s Day Future Retail Limited Finalist
19 Asatsu DK fortune Communications Pvt Ltd Ghadi Detergent Ghadi Detergent | If I can mask up, so can you! RSPL Limited Finalist
20 The Ogilvy Group Savlon No Hand Unwashed – getting a role model to get people to keep washing their hands ITC Limited Finalist
21 The Womb Communication RIO Pads India! Periods are Red, not Blue! Nobel Hygiene Private Limited Finalist
22 The Ogilvy Group Clinic Plus Tum Strong Ho Hindustan Unilever Limited Finalist
35B. Positive Change – Social Good : Non-Profit
1 MullenLowe Lintas Group India Police Policing the Virus Mogae Media Private Limited Silver
2 McCann Worldgroup India BMGF Protecting Family Planning from the Family Bill & Melinda Gates Foundation Bronze
3 MullenLowe Lintas Group Contributing Agency 1 : Jess Kohl and Phool Versha Foundation and NamMyoho Daan Team Contributing Agency 2 : PRETTYBIRD and Phool Versha Foundation and NamMyoho Daan Team Phool Versha Foundation & NamMyoho Daan Foundation COUNT US IN Phool Versha & Nammyoho Daan Finalist
36. David v/s Goliath
1 The Womb Communication RIO Pads India! Periods are Red, not Blue! Nobel Hygiene Private Limited Gold
2 Famous Innovations Digital Creative Pvt. Ltd. Burger King Lonely No More Burger King India Private Limited Bronze
3 Famous Innovations Digital Creative Pvt. Ltd. Haier Silent Performers Haier Appliances (India) Private Limited Bronze
4 McCann Worldgroup India Hero Corporate Reminding Hero that it’s a Hero Hero MotoCorp Limited Finalist
5 DDB Mudra Group Bumble First moves Bumble Holdings Limited Finalist
6 McCann Worldgroup India Maggi How MeM earned an entry to Indian kitchens NESTLÉ INDIA LIMITED Finalist
7 TBWA India JSW Paints Har rang har kisi ka JSW Paints Finalist
8 DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd Netflix Inc. A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS Netflix Inc. Finalist
9 The Ogilvy Group Amazon Kuch Zaroori, Kuch Hum Sabki Zimmedaari Amazon Finalist
10 The Womb Communication Raj Super White Wash. Don’t get washed off! Raj Industries Pvt. Ltd. Finalist
37A. Integrated Advertising Campaign : Products
1 Havas Worldwide India Pvt. Ltd. Durex Durex Invisible, 4 weeks to No. 1 Bestseller Reckitt Benckiser India Pvt. Ltd. Bronze
2 MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT Tata Tea PREMIUM FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA Tata Consumer Products Limited Bronze
3 The Ogilvy Group Contributing Agency 1 : Wavemaker India Mondelez India – Cadbury 5Star Cadbury 5-Star Bounces Back By Doing Nothing Mondelez India Foods Private Limited (Formerly Cadbury India Ltd.) Finalist
4 McCann Worldgroup India Aashirvaad Atta with Multigrains Helping Multigrain find a smooth passage into homes ITC Ltd. Finalist
5 The Ogilvy Group Contributing Agency : Wavemaker India Cadbury Bournvita WINNING OVER HORLICKS’ FASTEST TALLEST SHARPEST STRONGEST COVID CLAIM Mondelez India Foods Private Limited Finalist
6 McCann Worldgroup India Flipkart How India’s underdogs won Flipkart the festive battle Flipkart Internet Private Limited Finalist
7 MullenLowe Lintas Group Google Nest All of Google, For All of You Google Asia Pacific Pte. Ltd. Finalist
8 WYP Brand Solutions Pvt. Ltd. Diageo (India) Pvt. Ltd. THE STRIDING MAN STRIDING ACROSS MEDIUMS Diageo India Pvt. Ltd. Finalist
9 The Womb Communication Naselin Prajapati, The Sleeping Night-Watchman Cipla Health Pvt. Ltd. Finalist
10 McCann Worldgroup India Mastercard India The aadhar for payment Mastercard India Finalist
11 Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : AutumnGrey LAY’S Getting India to Smile with Lay’s Pepsico India Holdings Pvt. Ltd. Finalist
12 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy Covid-19 Crisis, not Opportunity Hindustan Unilever Ltd. India Finalist
13 The Ogilvy Group Contributing Agency 1 : Wavemaker India Cadbury Celebrations Making Gifting Matter in Tough Times Mondelez India Pvt. Ltd. Finalist
37B. Integrated Advertising Campaign : Non – Products
1 McCann Worldgroup India Unacademy How Unacademy gave the disadvantaged, an advantage Sorting Hat Technologies Pvt. Ltd. Silver
2 MullenLowe Lintas Group Google Assistant Knowledge Has No Language Google Asia Pacific Pte. Ltd. Bronze
3 Hotstar Creative Communication Disney+ Hotstar Aarya Disney+ Hotstar Finalist
4 Leo Burnett Bharti Airtel Limited Your Questions Make Us Better Bharti Airtel Limited Finalist
5 The Womb Communication upGrad To get ahead, don’t lick ass, kick ass. upGrad Education Private Limited Finalist
6 DDB Mudra Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : This is Tommy Pte Ltd Netflix Inc. A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS Netflix Inc. Finalist
38A. Sustained Success : Products
1 MullenLowe Lintas Group Surf Excel Giving fight against dirt a karmic perspective Hindustan Unilever Limited Gold
2 DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR Stayfree It’s just a Period when EVERYONE says period Johnson & Johnson Private Limited Gold
3 MullenLowe Lintas Group Britannia Marie Gold SUSTAINING A CAMPAIGN FOR EMPOWERING HOMEMAKERS Britannia Industries Limited Gold
4 BBDO INDIA PVT LTD Contributing Agency 1 : Geometry Encompass Contributing Agency 2 : KINNECT Contributing Agency 3 : Ketchum Sampark Pvt ltd ARIEL Ariel #ShareTheLoad Procter and Gamble Home Products Private Limited Silver
5 McCann Worldgroup India Nescafe Creating India’s coffee generation NESTLÉ INDIA LIMITED Silver
6 One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India Paytm How a brand became a verb One97 Communications Limited Silver
7 The Ogilvy Group Brooke Bond Red Label Red Label – Taste of Togetherness Hindustan Unilever Limited Silver
8 McCann Worldgroup India Dettol When new moms gave Dettol a new life Reckitt Benckiser India Pvt. Ltd. Bronze
9 DDB Mudra Group Johnson’s baby A Case Of Regained Trust Johnson and Johnson India Private Limited Finalist
38B. Sustained Success : Services
1 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Hotstar From Solo to Super Social: How mobile became cricket’s favourite screen Novi Digital Entertainment Pvt. Ltd. Bronze
39. New Product or Service : Product
1 The Womb Communication Mahindra Thar An Auction That Increased Price Perception Mahindra & Mahindra Silver
2 DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World McDonald’s The Next Best Thing To Redesigning Burgers McDonald’s, Hardcastle Restaurants Pvt. Ltd. Silver
3 Havas Worldwide India Pvt. Ltd. Durex Durex Invisible, 4 weeks to No. 1 Bestseller Reckitt Benckiser India Pvt. Ltd. Bronze
4 The Ogilvy Group Savlon Seeding new Surface Hygiene habits in a pandemic through humour ITC Limited Bronze
5 McCann Worldgroup India Contributing Agency 1 : Foxymoron Maybelline India The foundation of fairness L’Oréal India Bronze
6 Cheil India Samsung Galaxy M Galaxy M Series: The Monster Rises Samsung India Electronics Pvt. Ltd. Finalist
7 The Ogilvy Group Bisleri Don’t Worry, It’s Bisleri Bisleri International Private Limited Finalist
8 The Ogilvy Group Nimwash The first step to a great recipe ITC Limited Finalist
9 Leo Burnett Contributing Agency 1 : Content Factory Skechers India Go Like Never Before Skechers South Asia Private Limited Finalist
39. New Product or Service : Service
1 Dentsu Webchutney Vice Media The 8-Bit Journo Juventud Digital Media Pvt. Ltd. Silver
2 McCann Worldgroup India Unacademy How Unacademy gave the disadvantaged, an advantage Sorting Hat Technologies Pvt. Ltd. Silver
3 DDB Mudra Group Meesho Call Me By Your Name Fashnear Technologies Private Limited Bronze
4 McCann Worldgroup India Udaan How an app became the small retailer’s wingman Hiveloop Technologies Private Limited Bronze
5 The Ogilvy Group Instagram Reeling them in with Reels Instagram Bronze
6 McCann Worldgroup India Contributing Agency 1 : MRM Mastercard India Mastercard’s POS-abilities Mastercard India Finalist
7 Havas Worldwide India Pvt. Ltd. Lionsgate Play Watch More, Browse Less Lionsgate Play Finalist
40. Influencer Marketing
1 McCann Worldgroup India Dettol Using virality to fight the virus Reckitt Benckiser India Pvt. Ltd. Gold
2 Creativeland Asia Pvt. Ltd. Godrej Expert Rich Crème #ColourLikeKaran Godrej Consumer Products Limited Silver
3 WYP Brand Solutions Pvt. Ltd. Diageo (India) Pvt. Ltd. BRINGING OUT THE STRIDING MAN IN EVERYONE Diageo India Pvt. Ltd. Silver
4 Siriti The Wishing Factory #UltaHokeThalassemiaRoke The Wishing Factory Bronze
5 Siriti SNEHA #LockdownMeinLockup SNEHA MUMBAI Bronze
6 Wunderman Thompson India Contributing Agency 1 : Mindshare India Instagram Business Making marketers experience the love their brands deserve Facebook India Online Services Pvt. Ltd. Bronze
7 The Ogilvy Group Contributing Agency 1 : Wavemaker India Cadbury Perk Perk Missing Friends Mondelez India Foods Pvt. Ltd. Bronze
8 Mindshare Pepsi Salaam Namaste PepsiCo India Finalist
9 Wunderman Thompson India Contributing Agency 1 : Edelman India Private Limited Contributing Agency 2 : Mindshare India Contributing Agency 3 : VMLY&R India LAY’S Lay’s Heartwork – an ode to unsung heroes Pepsico India Holdings Pvt. Ltd Finalist
41. Use Of Data
1 OYO Hotels & Homes OYO Hotels & Homes Making online a safe space for women OYO Hotels & Homes Silver
2 DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR Stayfree BRINGING MEN INTO MENSTRUATION Johnson & Johnson Private Limited Bronze
3 OYO Hotels & Homes OYO Hotels & Homes Sanitised Before Your Eyes OYO Hotels & Homes Bronze
4 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Disney+ Hotstar VIP A phone call from Ironman got fans tuning in Novi Digital Entertainment Pvt. Ltd. Bronze
5 DDB Mudra Group Netflix Inc. WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL Netflix Inc. Finalist
6 Mindshare India Blueair Pollution Alert System Hindustan Unilever Limited Finalist
7 Mindshare India Boost Boost Stamina Meter – A new currency in town ! Hindustan Unilever Limited Finalist
8 Leo Burnett Contributing Agency 1 : Digitas Oreo Defining new moments of playful connections for the entire family Mondelez India Foods Pvt. Ltd. Finalist
42. The Internal Marketing Award
1 MullenLowe Lintas Group Axis Bank GIG-A-Opportunities: A platform open for talent Axis Bank Limited Finalist
43. The Disruptive Differentiators Award : Product
1 MullenLowe Lintas Group Contributing Agency 1 : MullenLowe Singapore Lifebuoy H is for Handwashing Hindustan Unilever Ltd. India Gold
2 The Ogilvy Group Contributing Agency 1 : WaveMaker India Contributing Agency 2 : DeltaX Cadbury Celebrations Not Just A Cadbury Ad Mondelez India Pvt. Ltd. Gold
3 DDB Mudra Group Contributing Agency 1 : Interactive Avenues (J3) Contributing Agency 2 : Adfactors PR Stayfree BRINGING MEN INTO MENSTRUATION Johnson & Johnson Private Limited Silver
4 The Womb Communication RIO Pads India! Periods are Red, not Blue! Nobel Hygiene Private Limited Silver
5 The Ogilvy Group Fevikwik Fix it or forfeit it – Phenko Nahi Jodo Pidilite Industries Limited Silver
6 MullenLowe Lintas Group Contributing Agency 1 : ICARUS DESIGN PRIVATE LIMITED Contributing Agency 2 : WAVEMAKER, A UNIT OF GROUP M Contributing Agency 3 : TREE DESIGN PVT. LTD. Contributing Agency 4 : DENTSU IMPACT Tata Tea PREMIUM FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA Tata Consumer Products Limited Bronze
7 McCann Worldgroup India Aashirvaad Atta with Multigrains Helping Multigrain find a smooth passage into homes ITC Ltd. Bronze
8 The Ogilvy Group Contributing Agency 1 : Wavemaker India Cadbury Dairy Milk Melting Power Distance Mondelez India Pvt. Ltd. Bronze
9 Wunderman Thompson India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Edelman India Pepsi Why India celebrated singles on Valentine’s Day. PepsiCo India Holdings Pvt. Ltd. Finalist
10 McCann Worldgroup India Maggi When Maggi created Mompreneurs NESTLÉ INDIA LIMITED Finalist
11 The Ogilvy Group Contributing Agency 1 : Wavemaker India Mondelez India – Cadbury 5Star Cadbury 5-Star Bounces Back By Doing Nothing Mondelez India Foods Private Limited Finalist
12 Edelman India Contributing Agency 1 : Wunderman Thompson India Lay’s Turning Packaging into Pop Culture PepsiCo India Finalist
13 MullenLowe Lintas Group Google Nest All of Google, For All of You Google Asia Pacific Pte. Ltd. Finalist
14 The Ogilvy Group Contributing Agency 1 : Mindshare Fulcrum Contributing Agency 2 : SVF Entertainment Pvt. Ltd. Sunlight (Unilever) Live Life in COlour Hindustan Unilever Limited Finalist
43. The Disruptive Differentiators Award : Non-Product
1 DDB Mudra Group Contributing Agency 1 : Avian WE Contributing Agency 2 : Madison World McDonald’s Welcome to the Future of Experience McDonald’s, Hardcastle Restaurants Pvt. Ltd. Gold
2 One97 Communications Limited Contributing Agency 1 : McCann Worldgroup India Paytm Paytm Soundbox: The Sound Of Reassurance One97 Communications Limited Gold
3 Leo Burnett PhonePe Private Limited Convincing the Argumentative Indian to adopt UPI through PhonePe PhonePe Private limited Silver
4 TAPROOT DENTSU INDIA COMMUNICATION PRIVATE LMITED Facebook Pooja Didi Facebook India Silver
5 OYO Hotels & Homes OYO Hotels & Homes Sanitised Before Your Eyes OYO Hotels & Homes Bronze
6 DDB Mudra Group Meesho Social Commerce Says Namaste Fashnear Technologies Private Limited Bronze
7 DDB Mudra Group Spotify India There’s a playlist for every emoji Spotify India Bronze
8 Dentsu Webchutney Thappad The World’s Most Reported Trailer Trigger-Happy Entertainment Pvt. Ltd. Bronze
9 DDB Mudra Group Bumble No women, No growth Bumble Holdings Limited Finalist
10 Siriti SNEHA #LockdownMeinLockup SNEHA MUMBAI Finalist
11 Wunderman Thompson, India Lead Agency 1 : Contract Advertising (India) Private Ltd. Shoppers Stop Stop The Bias Shoppers Stop Limited Finalist
12 Contract Advertising (India) Private Ltd. Contributing Agency 1 : Wunderman Thompson, India The Hongkong and Shanghai Banking Corporation Limited, India India Beyond Boundaries The Hongkong and Shanghai Banking Corporation Limited, India Finalist
13 The Womb Communication upGrad To get ahead, don’t lick ass, kick ass. upGrad Education Private Limited Finalist
14 DDB Mudra Group Netflix Inc. WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL Netflix Inc. Finalist
15 MullenLowe Lintas Group Google Pay Go India Game – India toh humare dil mein Google Asia Pacific Pte. Ltd. Finalist
16 Famous Innovations Digital Creative Pvt. Ltd. Monster.com Work life balance Monster.com India Pvt. Ltd. Finalist
44A. Small Budgets : Products
1 Wieden+Kennedy IndiGo Lean, Clean Flying Machine IndiGo (InterGlobe Aviation Ltd.) Silver
2 The Womb Communication Mahindra Thar An Auction That Increased Price Perception Mahindra & Mahindra Bronze
3 McCann Worldgroup India Wild Stone A deo that made social distancing desirable Mcnroe Consumer Products Pvt. Ltd. Bronze
4 Leo Burnett Jeep India My Big Ganesha FCA India Automobiles Pvt. Ltd. Finalist
5 WATConsult Tata Starbucks Barista Call Out Tata Starbucks Finalist
6 McCann Worldgroup India Daawat Why Daawat chose to uninvite people this Rakshabandhan LT Foods Ltd. Finalist
7 DDB Mudra Group McDonald’s India Switching Gears from Footfalls to Drive Thrus McDonald’s India (West & South) Finalist
8 Mindshare India Blueair Pollution Alert System Hindustan Unilever Limited Finalist
44B. Small Budgets : Services
1 MullenLowe Lintas Group India Police Policing the Virus Mogae Media Private Limited Silver
2 Siriti SNEHA #LockdownMeinLockup SNEHA MUMBAI Silver
3 DDB Mudra Group Spotify India There’s a playlist for every emoji Spotify India Finalist
4 DDB Mudra Group Bumble Changing the Gods of a religion Bumble Holdings Limited Finalist
GRAND EFFIE
1 The Ogilvy Group Contributing Agency 1 : Wavemaker India Cadbury Dairy Milk Melting Power Distance Mondelez India Pvt. Ltd. Category : Integrated Advertising Campaign : Products
EFFIE INDIA CLIENT OF THE YEAR
Hindustan Unilever Limited
EFFIE INDIA AGENCY OF THE YEAR
McCann Worldgroup India

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