EFFIE INDIA 2020 – Results

S.NO. Entrant Brand Campaign Title Client  G/S/B/F
1. Personal Care
1 Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box Surf Excel Rang Laaye Sang Hindustan Unilever Limited Silver
2 McCann Worldgroup India Contributing Agency 1 : QED Communications Dettol When moms lent a helping hand Reckitt Benckiser India Pvt. Ltd. Bronze
3 Ogilvy Group Contributing Agency 1 : Mindshare India Contributing Agency 2 : Burson Cohn and Wolfe Contributing Agency 3 : AER Ponds Overcome your inner hesitations and #See What Happens Hindustan Unilever Limited Bronze
4 The Leo Group Contributing Agency 1 : TVF Contributing Agency 2 : RepIndia Whisper How Whisper Changed the Rules of the Game Procter & Gamble India Finalist
5 The Leo Group Medimix How Medimix changed the face of Ayurveda in India Cholayil Pvt. Ltd. Finalist
6 Ogilvy Group Dabur Red Paste Making India chew ready! Dabur India Limited Finalist
2. Beverages Non-Alcohol
1 McCann Worldgroup India Nescafe Creating new rite of passage for Indian teens NESTLÉ INDIA LIMITED Silver
2 McCann Worldgroup India Coca-Cola How coca-cola won the world cup COCA-COLA INDIA PVT. LTD. Silver
3 Wunderman Thompson Group Boost Play The bigger game GlaxoSmithkline Consumer Healthcare Limited Bronze
4 McCann Worldgroup India Nescafe Making cold-coffee ‘cooler’ at home NESTLÉ INDIA LIMITED Finalist
5 McCann Worldgroup India Complan Standing tall amongst giants Zydus Wellness India Finalist
6 McCann Worldgroup India Contributing Agency 1 : Hyprlocl Designthinking LLP Complan Complete meal, not piecemeal Zydus Wellness India Finalist
7 Wunderman Thompson Group Boost The background story behind world cup glory GlaxoSmithkline Consumer Healthcare Limited Finalist
8 Ogilvy Group Sprite How Sprite Refreshed Itself Coca-Cola India Pvt. Ltd. Finalist
9 Ogilvy Group BRU MAKING COFFEE ANDHRA’S CUP OF TEA Hindustan Unilever Limited Finalist
10 The Leo Group Maaza India’s Only Soft Drink For Women Coca-Cola India Pvt. Ltd. Finalist
11 Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd. Cadbury Bournvita Li’l Champs Bournvita Li’l Champs- Real Growth Lessons by Kareena Mondelez India Foods Pvt. Ltd. Finalist
12 Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd. Cadbury Bournvita BOURNVITA- THE POWER OF SMALL Mondelez India Foods Pvt. Ltd. Finalist
3. Food
1 McCann Worldgroup India ITC Aashirvaad Getting Rice-devotees to fall in love with Atta ITC Limited Silver
2 Ogilvy Group Contributing Agency 1 : Madison India Tata Salt Dirt is good? Really? Tata Chemicals Limited Bronze
3 Frigorifico Allana Pvt. Ltd. Sunny Cooking Oil Life Aapki Recipe Aapki Frigorifico Allana Pvt. Ltd. Finalist
4 Ogilvy Group Contributing Agency 1 : Madison India Contributing Agency 2 : Autumn Worldwide Tata Salt Lite Causing CHURN to grow Tata Chemicals Limited Finalist
5 Ogilvy Group Cadbury Dairy Milk Reimagining Meetha For India Mondelez India Foods Pvt. Ltd. Finalist
6 McCann Worldgroup India Nestle (MAGGI) 2 minute life lessons NESTLÉ INDIA LIMITED Finalist
7 McCann Worldgroup India Nestle (MAGGI) How maggi spiced it up? NESTLÉ INDIA LIMITED Finalist
8 Ogilvy Group Kellogg Pet-bhar Shararat Kellogg India Pvt. Ltd. Finalist
4. Snacks & Desserts
1 McCann Worldgroup India Perfetti Making Juzt-Jelly more than just a jelly Perfetti Van Melle India Pvt. Ltd. Bronze
2 Ogilvy Group Center Fruit Mood Ting Tong Perfetti Van Melle India Pvt. Ltd. Finalist
3 Britannia Industries Limited Britannia 5050 Hamesha Sweet Kyun Britannia Industries Limited Finalist
5. Beauty & Fashion
1 Contract India Bata India How did a 125 year old, successfully fit into a 25 year old’s shoes? Bata India Gold
2 Ogilvy Group Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : Wavemaker Global Titan Raga Making Flaws In Vogue Titan Watches, Titan Finalist
6. Home Furnishings & Appliances
1 WATConsult Racold Mind Your Language Racold Gold
2 Ogilvy Group VOLTAS ADJUSTABLE ACs FOR THE ADJUSTING INDIAN VOLTAS LIMITED Bronze
3 McCann Worldgroup India DUROFLEX COMFORT FOR THOSE WHO NEED IT DUROFLEX PVT. LTD. Finalist
7. Office & Delivery
1 McCann Worldgroup India Zomato How Zomato Won the game before the game ZOMATO MEDIA PRIVATE LIMITED Bronze
8. Other Products
1 Ogilvy Group Fevikwik Phenko Nahi Jodo Pidilite Industries Ltd. Silver
2 McCann Worldgroup India American Tourister Making the backpack, a swagpack Samsonite South Asia Private Ltd. Bronze
3 McCann Worldgroup India Dabur Uniform approach to behavioural change DABUR INDIA LIMITED Bronze
4 The Leo Group Anchor by Panasonic Naye India ke badhte load ke liye Panasonic Life Solutions India Pvt. Ltd. Finalist
5 Ogilvy Group Contributing Agency 1 : Wavemaker Cadbury Celebrations The Gift Of Good Intentions Mondelez India Foods Pvt. Ltd. Finalist
6 BBDO India Pvt. Ltd. Contributing Agency 1 : Voot India – Viacom 18 Media Pvt. Ltd. Pedigree #BringHomeJoy Mars International India Pvt. Ltd. Finalist
9. Automotive-Aftermarket
1 Ogilvy Group Contributing Agency 1 : Mindshare Castrol CRB Turbomax TruckAasana – Caring for the Real Engine Castrol India Ltd. Gold
2 Wunderman Thompson Group Contributing Agency 1 : WatConsult India Contributing Agency 2 : Mindshare World Apollo Tyres Apollo Alpha: How a late entrant took on two industry giants. And won. Apollo Tyres Bronze
3 Ogilvy Group CEAT LTD. Launching a new premium variant in a slow down CEAT LTD. Finalist
10. Automotive-Vehicles
1 Cheil India Private Limited MG Motor “How the unknown British legacy brand MG overturned the auto industry’s worst slowdown with success in just 20 days.” MG Motor India Private Limited Gold
2 Innocean Worldwide India KIA Motors India How a virtually unknown brand launched 2019’s most successful premium CSUV KIA Motors India Silver
3 Ogilvy Group Bajaj Platina Platina Aaram Rath Bajaj Auto Ltd. Bronze
4 The Leo Group Contributing Agency 1: Indigo Consulting Ltd. Bajaj CT 110 HAR SADAK PAR KADAK Bajaj Auto Ltd. Bronze
5 DDB Mudra Group Volkswagen India Volkswagen Tiguan- For the journeys within Volkswagen India Pvt. Ltd. Finalist
6 McCann Worldgroup India Hero  Liberation reloaded Hero MotoCorp Limited Finalist
11. Electronics
1 Associated Corporate Consultants India Private Limited Xiaomi Technologies India Pvt. Ltd. The Blockbuster Launch that had India Taking Note Xiaomi Technology India Private Limited Finalist
12. Household Supplies & Services
1 McCann Worldgroup India Harpic Overcoming India’s Toilet Divide Reckitt Benckiser India Pvt. Ltd. Gold
2 Ogilvy Group Love & Care Born on the Runway Hindustan Unilever Limited Silver
3 McCann Worldgroup India Dabur How Odonil found its way back into bathrooms DABUR INDIA LIMITED Silver
13. Agricultural, Industrial & Building
1 Infectious Advertising Pvt. Ltd. UltraTech Cement Baat Ghar Ki UltraTech Cement Bronze
2 Ogilvy Group Birla Aerocon In the name of a pipe HIL Limited Bronze
14. Services
1 Taproot Dentsu India Communication Pvt. Ltd. Contributing Agency 1 : Dentsu Webchutney Airtel How Gratitude Led To Airtel’s Growth Bharti Airtel Ltd. Bronze
2 BBDO India Pvt. Ltd. Vodafone Idea Idea 4G – India Ka Live Network Vodafone Idea Ltd. Finalist
15. Finance
1 Wunderman Thompson Group AMFI Sahi Hai Association of Mutual Funds in India Silver
2 Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : DDB Mudra Group STATE BANK OF INDIA Talking Objects – #HoSaktaHai State Bank of India Bronze
3 One97 Communications Limited Paytm How Paytm got India to pay it forward One97 Communications Limited Bronze
4 Ogilvy Group ICICI Bank MAKING BUSINESS MATTER ICICI Bank Finalist
5 The Leo Group Canara HSBC Oriental Bank of Commerce Life Insurance Promise Kiya! Ab Plan Karo. Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited Finalist
6 Saatchi & Saatchi Propagate Max Life Insurance Bharose Ka Number Max Life Insurance Company Limited Finalist
7 The Leo Group HDFC Life Bounce Back HDFC Life Insurane Company Limited Finalist
8 The Leo Group BAJAJ ALLIANZ GENERAL INSURANCE Caring for you:  365 days a year BAJAJ ALLIANZ GENERAL INSURANCE COMPANY Finalist
9 The Leo Group Angel Broking Ltd. Don’t Be A Chomu Angel Broking Ltd. Finalist
10 The Leo Group Bajaj Allianz Life Insurance Company #36SecPlankChallenge Bajaj Allainz Life Insurance Company Finalist
11 Ogilvy Group ICICI Lombard General Insurance Co. Ltd. Technology with a human touch ICICI Lombard General Insurance Co. Ltd. Finalist
16. Financial Cards
1 McCann Worldgroup India Mastercard The aadhar of all payments Mastercard Finalist
17. Media & Entertainment Companies
1 Wunderman Thompson Group Facebook Thumbstoppers Facebook India Online Services Private Limited Gold
2 The Leo Group Contributing Agency 1 : DDB Mudra Group Spotify India There’s a playlist for that Spotify India Private Limited Silver
3 The Leo Group Contributing Agency 1 : EQUINOX FILMS PVT. LTD. Contributing Agency 2 :Beehive Communications Pvt. Ltd. Twitter #WeTweet Together Twitter Communication India Pvt. Ltd. Bronze
4 DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited Hotstar Premium Weaponsing spoilers Star India Pvt. Ltd. Finalist
5 FCB India Times of India Times Out & Proud: India Comes Out of the Closet Times of India Finalist
6 Ogilvy Group Tata Sky GETTING APPA TO APPROVE Tata Sky Ltd. Finalist
7 The Script room Netflix So, What Are You Watching? Netflix india Finalist
8 Discovery Communications India (Independent) Discovery Communications India Man Vs. Wild with Bear Grylls and Prime Minister Modi Discovery Communications India Finalist
9 The Leo Group Spotify India Beat of a Billion Spotify India Private Limited Finalist
10 In-house Creative Communications, Hotstar Hotstar Liberating entertainment for housewives Star India Pvt. Ltd. Finalist
11 What’s Your Problem Brand Solutions Pvt. Ltd. Dailyhunt #KhudKiSochBanao Verse Innovations Pvt. Ltd. (Dailyhunt) Finalist
18. Government, Institutional & Recruitment
1 Moving Pixels Pvt. Ltd. Main Bhi Chowkidar Main bhi Chowkidar Bharatiya Janata Party Silver
2 McCann Worldgroup India BJP Hope 2.0 – How the 2019 mandate was won! Assosciation of Billion Minds Finalist
3 McCann Worldgroup India BMGF Getting Indians To Mind The Gap  BILL & MELINDA GATES FOUNDATION Finalist
4 McCann Worldgroup India NSDC Pitching skills against the stars NATIONAL SKILL DEVELOPMENT CORPORATION Finalist
5 Ogilvy Group Bharatiya Janata Party Modi Hai To Mumkin Hai Bharatiya Janata Party Finalist
19. Professional Services
1 Wunderman Thompson Group Naukri.com Jobs You’d Love To Go To InfoEdge India Limited Finalist
20. Travel & Tourism
1 McCann Worldgroup India Incredible India From Destinations to Transformations MINISTRY OF TOURISM – INCREDIBLE INDIA Gold
2 Wieden + Kennedy India Pvt. Ltd. Airbnb India Pvt. Ltd. That’s why We Airbnb Airbnb India Pvt. Ltd. Bronze
3 McCann Worldgroup India UP Tourism Inviting the new India to its oldest Mela DEPARTMENT OF TOURISM (UP TOURISM) Finalist
4 McCann Worldgroup India Lufthansa From Bucket List to the Blind List Lufthansa German Airlines Finalist
21. Software & Apps
1 The Leo Group Contributing Agency 1 : DDB Mudra Group Spotify India Sunte Ja Spotify India Private Limited Bronze
22. Other Services
1 McCann Worldgroup India Nestle Corporate  Ok Nestle – Tell me more about food NESTLÉ INDIA LIMITED Bronze
2 Cheil India Private Limited Samsung India Electronics Limited Samsung Good Vibes Samsung India Electronics Private Limited Finalist
23. Entertainment & Sports
1 Dentsu Webchutney Private Limited URI – The Surgical Strike Code Name: URI Trigger Happy Entertainment Pvt. Ltd. Silver
2 Taproot Dentsu India Communication Pvt. Ltd. VIVO  INDIAN PREMIER LEAGUE  SEASON 12 HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVER Star India Pvt. Ltd. Silver
3 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team Hotstar Koi Yaar Nahi Far Star India Pvt. Ltd. Bronze
4 Tilt Brand Solutions Private Limited Contributing Agency 1 :GroupM Media India Pvt. Ltd. (Wavemaker Division) Contributing Agency 2 : DNA Entertainment Networks Pvt. Ltd. Dream11 Ye Game Hai Mahaan Sporta Technologies Pvt. Ltd. Finalist
5 DDB Mudra Group NETFLIX HOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISM NETFLIX Finalist
6 DDB Mudra Group Contributing Agency 1 : Monk Media Network Contributing Agency 2 : Genesis Burson – Marsteller Contributing Agency 3 : Max Publicity NBA NBA Takes Over India’s Backyard NBA India Basketball Pvt. Ltd. Finalist
7 Star Sports Pro Kabaddi League ISSE TOUGH KUCH NAHI Star Sports Finalist
8 In-house Creative Communications, Hotstar Hotstar VIP Killing the age-old TV viewing habit of a militant football fan Star India Pvt. Ltd. Finalist
9 Ogilvy Group Star Sports ICC Cricket World Cup 2019 – #CricketKaCrown Star India Pvt. Ltd. Finalist
10 Ogilvy Group Vodafone Vodafone FANtastic Breaks – Hijacking our customers to win at IPL Vodafone Idea Limited Finalist
24. Retail
1 Dentsu Webchutney Private Limited Flipkart Internet Private Limited Hagglebot Flipkart Internet Private Limited Silver
2 McCann Worldgroup India Coca-Cola mauke pe coca: winning ‘fridgespace’ during the world-cup COCA-COLA INDIA PVT. LTD. Silver
3 Contract India Bata India How did a 125 year old, successfully fit into a 25 year old’s shoes? Bata India Bronze
4 One97 Communications Limited Paytm India’s digital tijori One97 Communications Limited Bronze
5 Dentsu Webchutney Private Limited Swiggy Voice Of Hunger Bundl Technologies Private Limited Finalist
25. Healthcare Products
1 HAVAS WORLDWIDE INDIA PVT. LTD. Durex Breaking the taboo around female sexuality Reckitt Benckiser (India) Ltd. Silver
2 ABT Associates India Pvt. Ltd. SHOPS Plus Project – Abt Associates India Helping India Defeat Diarrhea  ABT Associates India Pvt. Ltd. Silver
3 ADK Fortune Prega News #PregaNewsMeansGoodNews Mankind Pharma Limited Bronze
4 McCann Worldgroup India Dettol How new moms gave Dettol a new life Reckitt Benckiser India Pvt. Ltd. Bronze
5 GREY Contributing Agency 1 : Schbang Digital Solutions Private Limited Contributing Agency 2 : PHD Media India Cipla Berok Zindagi Cipla Limited Finalist
6  ABT Associates India Pvt. Ltd. SHOPS Plus Project – Abt Associates India Putting Control Back in Women’s Palms  ABT Associates India Pvt. Ltd. Finalist
7 Ogilvy Group Savlon Wounds Don’t Discriminate ITC Limited Finalist
8 Ogilvy Group Enterogermina Happy Tummies Sanofi India Limited Finalist
9 McCann Worldgroup India Dabur Immunity is the best medicine DABUR INDIA LIMITED Finalist
26. Healthcare Services
1 Siriti The Wishing Factory #AadhiwaliZindagiMitao The Wishing Factory Silver
2 TBWA\India NeuroGen Brain and Spine Institute Playing with mental health NeuroGen Brain and Spine Institute Bronze
3 McCann Worldgroup India Living Will Helping India sign-up for a dignified death Health Care at Home India Pvt. Ltd. Bronze
4 The Leo Group Fortis Healthcare Limited Honor The Donor Fortis Healthcare Limited Finalist
27. Corporate Advertising / Reputation
1 Wunderman Thompson Group AMFI Mutual Funds Sahi Hai Association of Mutual Funds in India Silver
2 The Leo Group P&G Shiksha Bittu Procter & Gamble Hygiene And Health Care Ltd. Silver
3 GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited Gillette Barbershop Girls Gillette India Limited Bronze
4 DDB Mudra Group Royal Challenge Sports Drink An Innings Towards Equality UNITED SPIRITS LTD. -A DIAGEO GROUP COMPANY Finalist
5 Ogilvy Group Contributing Agency 1 : Geometry Encompass Hindustan Unilever Limited (Corporate) Let’s start a little good Hindustan Unilever Limited Finalist
6 Ogilvy Group Fevicol Breaking norms, retaining strong bonds. Pidilite Industries Ltd. Finalist
7 Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees Contributing Agency 2 : The Reach Hamam Hamam Waterproof Saree Hindustan Unilever Limited Finalist
8 Cheil India Private Limited Samsung India Electronics Limited Samsung Good Vibes Samsung India Electronics Private Limited Finalist
9 GREY Contributing Agency 1 : Schbang Digital Solutions Private Limited Contributing Agency 2 : PHD Media India Cipla Berok Zindagi Cipla Limited Finalist
10 FCB India Vistara Vistara Retrojet – How Vistara turned a flying machine into a time machine Tata SIA Airlines Ltd. Finalist
11 McCann Worldgroup India Nestle Corporate  Ok Nestle – Tell me more about food NESTLÉ INDIA LIMITED Finalist
12 The Leo Group Contributing Agency 1 : Indigo Consulting Ltd. Bajaj Auto WORLD’S FAVOURITE INDIAN Bajaj Auto Ltd. Finalist
13 Wunderman Thompson Group Times of India Lost Votes Bennett Coleman & Company Private Limited Finalist
14 McCann Worldgroup India Mastercard Bharat ka card Mastercard Finalist
15 Ogilvy Group Contributing Agency 1 : Mindshare India Contributing Agency 2 : Burson Cohn and Wolfe Contributing Agency 3 : AER Ponds Overcome your inner hesitations and #See What Happens Hindustan Unilever Limited Finalist
28. B2B
1 Wunderman Thompson Group Facebook Thumbstoppers Facebook India Online Services Private Limited Silver
2 Ogilvy Group Lenovo Shaming beautiful laptops without brains Lenovo India Pvt. Ltd. Finalist
3 Digitas India Loctite Loctite Demand Generation Program Henkel Adhesives Technologies India Private Limited Finalist
29. Interactive Marketing
1 Dentsu Webchutney Private Limited URI – The Surgical Strike Code Name: URI Trigger Happy Entertainment Pvt. Ltd. Silver
2 Ogilvy Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : Facebook Cadbury Dairy Milk Drowning Hate With Heart Mondelez India Foods Pvt. Ltd. Silver
3 DDB Mudra Group Contributing Agency 1 : The Leo Group Spotify India Memevertising Spotify India LLP Silver
4 McCann Worldgroup India Zomato How Zomato Won the game before the game ZOMATO MEDIA PRIVATE LIMITED Bronze
5 Dentsu Webchutney Private Limited Flipkart Internet Private Limited Hagglebot Flipkart Internet Private Limited Bronze
6 Ogilvy Group Contributing Agency 1 : Wavemaker Cadbury Celebrations What will you give up for your sibling? Mondelez India Foods Pvt. Ltd. Finalist
7 McCann Worldgroup India JCB Digging yourself out of a digital ditch JCB India Ltd. Finalist
8 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team Hotstar Koi Yaar Nahi Far Star India Pvt. Ltd. Finalist
9 Ogilvy Group Vodafone Vodafone Fantastic breaks – Hijacking our customers to win at IPL Vodafone Idea Limited Finalist
10 Wunderman Thompson Group Times of India Lost Votes Bennett Coleman & Company Private Limited Finalist
11 Wunderman Thompson Group Mumbai Mirror Operation Khataara Mumbai Mirror Finalist
12 Wunderman Thompson Group Contributing Agency 1 : Hungama Digital Services Pvt. Ltd. PUMA #SOCKTHEM PUMA SPORTS INDIA PVT. LTD. Finalist
13 VMLY&R Big Bazaar INDIA’S FIRST INTERACTIVE COOKING MASTERCLASS Big Bazaar Finalist
30. Small Town & Rural Marketing
1 McCann Worldgroup India BMGF Getting Indians To Mind The Gap BILL & MELINDA GATES FOUNDATION Bronze
2 McCann Worldgroup India BMGF When family planning had a better plan  BILL & MELINDA GATES FOUNDATION Bronze
3 DDB Mudra Group Contributing Agency 1 : ZtoA Marketing Solutions Pvt. Ltd. Gulf Oil Lubricants India Ltd. Gulf Supreme Tractorotsav Gulf Oil Lubricants India Ltd. Finalist
4 Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : Flipside Contributing Agency 2 : Social Street Hotstar Connecting Rural India to IPL Star India Pvt. Ltd. Finalist
5 GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited Gillette Barbershop Girls Gillette India Limited Finalist
6 McCann Worldgroup India CCA Liberating Rural Women From Chullas Clean Cooking Alliance Finalist
7 McCann Worldgroup India  NSDC Pitching skills against the stars NATIONAL SKILL DEVELOPMENT CORPORATION Finalist
8 McCann Worldgroup India Dabur Making a product attribute into a brand experience DABUR INDIA LIMITED Finalist
9 The Leo Group Contributing Agency 1 : Indigo Consulting Ltd. Bajaj CT 110 HAR SADAK PAR KADAK Bajaj Auto Ltd. Finalist
10 McCann Worldgroup India Mastercard The aadhar of all payments Mastercard Finalist
31. Regional
1 Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : Flipside Contributing Agency 2 : Social Street Hotstar Connecting Rural India to IPL Star India Pvt. Ltd. Gold
2 DDB Mudra Group STAYFREE HOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESS Johnson & Johnson Private Limited Silver
3 Ogilvy Group Fevikwik Phenko Nahi Jodo Pidilite Industries Ltd. Silver
4 BBH Communications India Pvt. Ltd. Contributing Agency 1 : 2020 MSL India Contributing Agency 2 : Prodigitz Nihar Naturals Coconut Hair Oil Ami Durga, Ami Akai Aiksho Marico Limited Bronze
5 DDB Mudra Group McDonald’s Chennai says I’m Lovin it Hardcastle Resturants Pvt. Ltd. Finalist
6 Ogilvy Group Bajaj Platina Platina Aaram Rath Bajaj Auto Ltd. Finalist
7 Tanishq TANISHQ Winning Over  The South Titan Company Ltd. Finalist
8 The Leo Group Iodex Balm Curious case of National hit, Regional miss GlaxoSmithKline Consumer Healthcare Ltd. Finalist
9 The Leo Group Maaza TN’s only soft drink for women Coca-Cola India Pvt. Ltd. Finalist
10 Ogilvy Group Asian Paints Asian Paints Painting Service – Mr. Genius Asian Paints Limited Finalist
11 McCann Worldgroup India ITC Aashirvaad Getting Rice-devotees to fall in love with Atta ITC Limited Finalist
12 McCann Worldgroup India Contributing Agency 1 : The Brand Pal Aashirvaad Breaking traditions to strengthen bonds ITC Limited Finalist
13 Ogilvy Group Asian Paints Limited Fibre Ulla Campaign Asian Paints Limited Finalist
14 Wunderman Thompson Group The Times of India Bol Daal Bennett Coleman & Company Private Limited Finalist
15 Sideways Consulting LLP T20 Mumbai T20 Mumbai – Ekdum Mumbai Probability Sports India Pvt. Ltd. Finalist
16 McCann Worldgroup India Nescafe How Nescafe broke the chai-baarish bond NESTLÉ INDIA LIMITED Finalist
17 Wunderman Thompson Group Times of India Phirey Esho Kolkata Bennett Coleman & Company Private Limited Finalist
18 The Leo Group CarDekho Chalao Apni Girnar Software Pvt. Ltd. Finalist
32. Direct Marketing
1 DDB Mudra Group Contributing Agency 1 : The Leo Group Spotify India Memevertising Spotify India LLP Silver
2 Dentsu Webchutney Private Limited URI – The Surgical Strike Code Name: URI Trigger Happy Entertainment Pvt. Ltd. Silver
3 GREY ALTBalaji Breast Buffer ALT Digital Media Entertainment Limited Finalist
4 DDB Mudra Group Spotify Playlist in a packet Spotify India LLP Finalist
5 McCann Worldgroup India Coca-Cola mauke pe coca: winning ‘fridgespace’ during the world-cup COCA-COLA INDIA PVT. LTD. Finalist
33. Experiential Marketing / Brand Experience
1 Dentsu Webchutney Private Limited Flipkart Internet Private Limited Hagglebot Flipkart Internet Private Limited Bronze
2 Dentsu Webchutney Private Limited URI – The Surgical Strike Code Name: URI Trigger Happy Entertainment Pvt. Ltd. Bronze
3 Ogilvy Group Bajaj Platina Platina Aaram Rath Bajaj Auto Ltd. Bronze
4 DDB Mudra Group STAYFREE AN UNLIKELY TALE OF TWO TABOOS Johnson & Johnson Private Limited Finalist
5 McCann Worldgroup India BMGF The conversational contraceptives  BILL & MELINDA GATES FOUNDATION Finalist
6 McCann Worldgroup India Perfetti Now add 2 eggs,flour and Juzt-Jelly Perfetti Van Melle India Pvt. Ltd. Finalist
7 Ogilvy Group Contributing Agency 1 : Mindshare Castrol Super Mechanic Super Mechanic – Making an Expert feel like an Expert Castrol India Ltd. Finalist
8 Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : Buzzoka Contributing Agency 2 : Crayons Advertising Contributing Agency 3 : Network Advertising STATE BANK OF INDIA Say YO to Life State Bank of India Finalist
9 McCann Worldgroup India Coca-Cola mauke pe coca: winning ‘fridgespace’ during the world-cup COCA-COLA INDIA PVT. LTD. Finalist
10 McCann Worldgroup India Dabur Making a product attribute into a brand experience DABUR INDIA LIMITED Finalist
11 Mccann Worldgroup India American Tourister Making the backpack, a swagpack Samsonite South Asia Private Ltd. Finalist
12 The Leo Group Jeep Jeep Democracy FCA India Finalist
13 The Leo Group CarDekho Beating the Patriarchy on the Indian Roads Girnar Software Pvt. Ltd. Finalist
14 Ogilvy Group Make A Difference #NeverTooLate Make a Difference Finalist
15 Ogilvy Group Contributing Agency 1 : Wavemaker India Pvt. Ltd. Cadbury Bournvita Bournvita- The Exam Collection Mondelez India Foods Pvt. Ltd. Finalist
16 The Leo Group Spotify India Beat of a Billion Spotify India Pvt. Ltd. Finalist
17 The Leo Group Bajaj Allianz Life Insurance Company #36SecPlankChallenge Bajaj Allainz Life Insurance Company Finalist
18 The Leo Group Iodex Balm Curious case of National hit, Regional miss GlaxoSmithKline Consumer Healthcare Ltd. Finalist
19 Ogilvy Group Contributing Agency 1 : Wavemaker Cadbury Unity Bar Chocolate That’s Made Of India, For India Mondelez India Foods Pvt. Ltd. Finalist
20 One97 Communications Limited Paytm India’s digital tijori One97 Communications Limited Finalist
21 Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees Contributing Agency 2 : The Reach Hamam Hamam Waterproof Saree Hindustan Unilever Limited Finalist
34A. Positive Change: Environmental : Brands
1 Ogilvy Group Contributing Agency 1 : Geometry Encompass Hindustan Unilever Limited (Corporate) Let’s start a little good Hindustan Unilever Limited Silver
34B. Positive Change: Environmental : Non-Profit
1 Mindshare India Pvt. Ltd. Volvo Cars Volvo Breathe Free Volvo Cars India Finalist
 35A. Positive Change: Social Good : Brands
1 GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited Gillette Barbershop Girls Gillette India Limited Silver
2 BBDO India Pvt. Ltd. Contributing Agency 1 : Mediacom Communications Pvt. Ltd. Contributing Agency 2 : Social Kinnect Contributing Agency 3 : Encompass Events Pvt. Ltd. Contributing Agency 4 : Ketchum Sampark Pvt. Ltd. Ariel Sons #ShareTheLoad Procter & Gamble India Silver
3 DDB Mudra Group STAYFREE AN UNLIKELY TALE OF TWO TABOOS Johnson & Johnson Private Limited Bronze
4 Cheil India Private Limited Samsung India Electronics Limited Samsung Good Vibes Samsung India Electronics Private Limited Bronze
5 Wunderman Thompson Group Times of India Lost Votes Bennett Coleman & Company Private Limited Bronze
6 GREY ALT Balaji Breast Buffer ALT Digital Media Entertainment Limited Finalist
7 Hindustan Unilever Limited Lifebuoy Mobile Dactarni Hindustan Unilever Limited Finalist
8 Ogilvy Group Savlon Wounds Don’t Discriminate ITC Limited Finalist
9 Ogilvy Group Cadbury Dairy Milk Reimagining Meetha For India Mondelez India Foods Pvt. Ltd. Finalist
10 Ogilvy Group Contributing Agency 1 : Cohn & Wolfe 6 Degrees Hamam Hamam Waterproof Saree Hindustan Unilever Limited Finalist
35B. Positive Change: Social Good  : Non-Profit
1 FCB India Millennium World School The Open Door Project Millennium World School Silver
2 Siriti The Wishing Factory #AadhiwaliZindagiMitao The Wishing Factory Bronze
3 The Leo Group HDFC Bank Ltd. #StopMithani HDFC Bank Ltd. Bronze
4 DDB Mudra Group Contributing Agency 1 : OMD Mudra Max Aarohan Social Innovation Awards Lab Called Life Infosys Foundation Finalist
5 McCann Worldgroup India BMGF Getting Indians To Mind The Gap  BILL & MELINDA GATES FOUNDATION Finalist
6 Ogilvy Group Make A Difference #NeverTooLate Make a Difference Finalist
7 Ogilvy Group Ayushman Bharat Pradhan Mantri Jan Arogya Yojana Health is a Universal Right National Health Authority Finalist
36. David v/s Goliath
1 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team Hotstar Koi Yaar Nahi Far Star India Pvt. Ltd. Silver
2 DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited Hotstar Premium Weaponsing spoilers Star India Pvt. Ltd. Silver
3 McCann Worldgroup India Complan Standing tall amongst giants Zydus Wellness India Bronze
4 Hindustan Unilever Limited DOMEX Pick Up The Brush Hindustan Unilever Limited Bronze
5 McCann Worldgroup India Nescafe  Brewing coffee in a chai country NESTLÉ INDIA LIMITED Finalist
6 McCann Worldgroup India Nestle (MAGGI) HOW AN INTERNATIONAL MASALA BRAND TOOK ON INDIAN MASALA BRANDS NESTLÉ INDIA LIMITED Finalist
7 Wunderman Thompson Group Contributing Agency 1 : WatConsult India Contributing Agency 2 : Mindshare World Apollo Tyres Apollo Alpha: How a late entrant took on two industry giants. And won. Apollo Tyres Finalist
8 Ogilvy Group Bajaj Platina Platina Aaram Rath Bajaj Auto Ltd. Finalist
9 Publicis India Ovenstory IT’S ALL ABOUT THE CHEESE Ovenstory Finalist
10 Ogilvy Group Bajaj Dominar Dominar Odysseys Bajaj Auto Ltd. Finalist
11 The Leo Group Contributing Agency 1 : DDB Mudra Group Spotify India Sunte Ja Spotify India Pvt. Ltd. Finalist
12 In-house Creative Communications, Hotstar Hotstar VIP Killing the age-old TV viewing habit of a militant football fan Star India Pvt. Ltd. Finalist
13 Ogilvy Group BRU MAKING COFFEE ANDHRA’S CUP OF TEA Hindustan Unilever Limited Finalist
14 The Leo Group Anchor by Panasonic Naye India ke badhte load ke liye Panasonic Life Solutions India Pvt. Ltd. Finalist
15 McCann Worldgroup India Asian Paints Adhesives TruGrip Ultra FURNITURE KA MAUN VRAT ASIAN PAINTS LTD. Finalist
16 McCann Worldgroup India ITC Aashirvaad Getting Rice-devotees to fall in love with Atta ITC Limited Finalist
17 McCann Worldgroup India DUROFLEX COMFORT FOR THOSE WHO NEED IT DUROFLEX PVT. LTD. Finalist
18 McCann Worldgroup India Contributing Agency 1 : Wunderman Thompson  Pure Magic Chocolush BRITANNIA PURE MAGIC CHOCOLUSH RELAUNCH Britannia Industries Limited Finalist
19 Ogilvy Group Tata Sky GETTING APPA TO APPROVE Tata Sky Ltd. Finalist
37. Integrated Advertising Campaign : Product
1 HAVAS WORLDWIDE INDIA PVT. LTD. Durex Breaking the taboo around female sexuality Reckitt Benckiser (India) Ltd. Gold
2 Ogilvy Group VOLTAS ADJUSTABLE ACs FOR THE ADJUSTING INDIAN VOLTAS LIMITED Silver
3 McCann Worldgroup India ITC Aashirvaad Getting Rice-devotees to fall in love with Atta ITC Limited Silver
4 McCann Worldgroup India Dabur Uniform approach to behavioural change DABUR INDIA LIMITED Bronze
5 McCann Worldgroup India Nescafe Creating new rite of passage for Indian teens NESTLÉ INDIA LIMITED Finalist
6 McCann Worldgroup India Nestle (MAGGI) 2 minute life lessons NESTLÉ INDIA LIMITED Finalist
7 McCann Worldgroup India Contributing Agency 1 : QED Communications Dettol When moms lent a helping hand Reckitt Benckiser India Pvt Ltd Finalist
8 McCann Worldgroup India Contributing Agency 1 : VMLY&R India Complan Complete meal, not piecemeal Zydus Wellness India Finalist
9 McCann Worldgroup India Contributing Agency 1 : Foxymoron Maybelline New York India The foundation of fairness Maybelline New York India Finalist
10 The Leo Group Contributing Agency 1 : Fulcro Anchor by Panasonic Naye India ke badhte load ke liye Panasonic Life Solutions India Pvt. Ltd. Finalist
11 The Leo Group Contributing Agency 1 : Indigo Consulting Ltd. Bajaj Auto WORLD’S FAVOURITE INDIAN Bajaj Auto Ltd. Finalist
37. Integrated Advertising Campaign : Non-Product
1 McCann Worldgroup India BMGF When family planning had a better plan  BILL & MELINDA GATES FOUNDATION Gold
2 Ogilvy Group Bharatiya Janata Party Modi Hai To Mumkin Hai Bharatiya Janata Party Gold
3 DDB Mudra Group Contributing Agency 1 : Hotstar Creative Communications Team Hotstar Koi Yaar Nahi Far Star India Pvt. Ltd. Silver
4 Rediffusion Brand Solutions Pvt. Ltd. Contributing Agency 1 : DDB Mudra Group Contributing Agency 2 : Buzzoka Contributing Agency 3 : Crayons Advertising Contributing Agency 4 : Network Advertising STATE BANK OF INDIA Say YO to Life State Bank of India Silver
5 DDB Mudra Group Contributing Agency 1 : Social Kinnect Private Limited Hotstar Premium Weaponsing spoilers Star India Pvt. Ltd. Bronze
6 Wieden + Kennedy India Pvt. Ltd. Airbnb India Pvt. Ltd. That’s why We Airbnb Airbnb India Pvt. Ltd. Finalist
 38A. Sustained Success : Products
1 Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box Surf Excel Giving Fight Against Dirt A Karmic Perspective Hindustan Unilever Limited Gold
2 Ogilvy Group Cadbury Bournvita BOURNVITA- SHIFTING PERSPECTIVE ON MARKS Mondelez India Foods Pvt. Ltd. Silver
3 BBH Communications India Pvt. Ltd. Nihar Shanti Amla Good brand to a great hair oil Marico Limited Bronze
4 Wunderman Thompson Group Sofy Sofy AntiBacteria: Hum aage aage duniya peeche peeche Unicharm India Pvt. Ltd. Finalist
5 Ogilvy Group BRU GOING BACK TO ITS SOUTH INDIAN ROOTS Hindustan Unilever Limited Finalist
38B. Sustained Success : Services
1 Wunderman Thompson Group AMFI Mutual Funds Sahi Hai Association of Mutual Funds in India Silver
2 Ogilvy Group The Akanksha Foundation Persistent Pitchers The Akanksha Foundation Silver
39. New Product or Service
1 Ogilvy Group Love & Care Born on the Runway Hindustan Unilever Limited Bronze
2 McCann Worldgroup India Contributing Agency 1 : QED Communications Dettol When moms lent a helping hand Reckitt Benckiser India Pvt. Ltd. Finalist
40. Influencer Marketing
1 HAVAS WORLDWIDE INDIA PVT LTD Durex Breaking the taboo around female sexuality Reckitt Benckiser (India) Ltd. Silver
2 DDB Mudra Group Johnson’s Baby Johnson’s Baby – Turn To Learn Johnson and Johnson Pvt. Ltd. Bronze
3 Hotstar Creative Communications Team Lead Agency 2 : DDB Mudra Group Contributing Agency 1 : CAA Kwan Hotstar The New Social Network for IPL Star India Pvt. Ltd. Bronze
4 DDB Mudra Group Volkswagen India Volkswagen – Cup Edition Volkswagen India Pvt. Ltd. Finalist
5 Wunderman Thompson Group The Times of India Bol Daal Bennett, Coleman Co. Ltd. Finalist
6 GREY Contributing Agency 1 : Autumn GREY Contributing Agency 2 : Genesis Burson Cohn & Wolfe Contributing Agency 3 : MediaCom Communications Private Limited Gillette Barbershop Girls Gillette India Limited Finalist
7 Ogilvy Group Bajaj Dominar Dominar Odysseys Bajaj Auto Ltd. Finalist
8 The Leo Group HDFC Bank Ltd. #StopMithani HDFC Bank Ltd. Finalist
9 Ogilvy Group Contributing Agency 1 : Wavemaker Contributing Agency 2 : Facebook Cadbury Dairy Milk Drowning Hate With Heart Mondelez India Foods Pvt. Ltd. Finalist
41. Use Of Data
1 Dentsu Webchutney Private Limited Flipkart Internet Private Limited Hagglebot Flipkart Internet Private Limited Silver
2 The Leo Group Spotify India Beat of a Billion Spotify India Pvt. Ltd. Bronze
3 Ogilvy Group Contributing Agency 1 : Wavemaker Cadbury Fuse Cadbury Fuse – Hunger Gets Personal Mondelez India Foods Pvt. Ltd. Finalist
4 VMLY&R Pantaloons  CREATING ONE OF INDIA’S HIGHEST ROI LOYALTY PROGRAMMES Pantaloons Finalist
5 The Leo Group Contributing Agency 1 : DDB Mudra Group Spotify India There’s a playlist for that Spotify India Pvt. Ltd. Finalist
6 The Leo Group Contributing Agency 1 : EQUINOX FILMS PVT. LTD Contributing Agency 2 : Beehive Communications Pvt. Ltd. Twitter #WeTweet Together Twitter Communication India Pvt. Ltd. Finalist
7 McCann Worldgroup India JCB Using Data to speak to Human aspiration JCB India Ltd. Finalist
8 McCann Worldgroup India Ikea How Ikea used Data to  connect with Indian Families? IKEA India Private Limited Finalist
42. The Internal Marketing Award
1 The Leo Group Publicis Groupe All Equal Publicis Groupe Finalist
43. The Disruptive Differentiators Award
1 Wunderman Thompson Group Facebook Thumbstoppers Facebook India Online Services Private Limited Silver
2 DDB Mudra Group STAYFREE BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER Johnson & Johnson Private Limited Bronze
3 Ogilvy Group Fevikwik Phenko Nahi Jodo Pidilite Industries Ltd. Bronze
4 Ogilvy Group Contributing Agency 1 : Mindshare Castrol CRB Turbomax TruckAasana – Caring for the Real Engine Castrol India Ltd. Bronze
5 WATConsult Racold Mind Your Language Racold Finalist
6 DDB Mudra Group Big Bazaar Paani ke daam mein doodh Future Retail Limited Finalist
7 Siriti Chalo Kuch Pyare Pal Churao Chalo Finalist
8 DDB Mudra Group Contributing Agency 1 : Monk Media Network Contributing Agency 2 : Genesis Burson – Marsteller Contributing Agency 3 : Max Publicity NBA NBA Takes Over India’s Backyard NBA India Basketball Pvt. Ltd. Finalist
9 Ogilvy Group Hindustan Unilever Limited (Corporate) The Shower Hindustan Unilever Limited Finalist
10 Wunderman Thompson Group Contributing Agency 1 : Hungama Digital Services Pvt. Ltd. PUMA #SOCKTHEM PUMA SPORTS INDIA PVT. LTD. Finalist
11 FCB India Times of India Times Out & Proud: India Comes Out of the Closet Times of India Finalist
12 Ogilvy Group Make A Difference #NeverTooLate Make a Difference Finalist
13 Ogilvy Group Contributing Agency 1 : Wavemaker Cadbury Celebrations The Gift Of Good Intentions Mondelez India Foods Pvt. Ltd. Finalist
14 Ogilvy Group Contributing Agency 1 : Wavemaker Cadbury Unity Bar Chocolate That’s Made Of India, For India Mondelez India Foods Pvt. Ltd. Finalist
44A. Small Budgets : Products
1 The Leo Group Jeep Jeep Democracy FCA India Silver
2 McCann Worldgroup India JCB Digging yourself out of a digital ditch JCB India Ltd. Bronze
3 DDB Mudra Group Contributing Agency 1 : ZtoA Marketing Solutions Pvt. Ltd. Gulf Oil Lubricants India Ltd. Gulf Supreme Tractorotsav Gulf Oil Lubricants India Ltd. Finalist
4 Wunderman Thompson Group The Times of India Bol Daal Bennett, Coleman Co. Ltd. Finalist
5 Ogilvy Group Dr. Fixit Roofseal Chhappar Phaad Ke Pidilite Industries Ltd. Finalist
6 Wunderman Thompson Group Mumbai Mirror Operation Khataara Mumbai Mirror Finalist
44B. Small Budgets : Services
1 Siriti The Wishing Factory #AadhiwaliZindagiMitao The Wishing Factory Bronze
2 DDB Mudra Group STAYFREE BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER Johnson & Johnson Private Limited Finalist
3 DDB Mudra Group McDonald’s Make Your Choice Hardcastle Resturants Pvt. Ltd. Finalist
4 DDB Mudra Group Contributing Agency 1 : The Leo Group Spotify India Memevertising Spotify India LLP Finalist
5 DDB Mudra Group Spotify India LLP HIJACKING IPL CHATTER WITHOUT THE SPONSORSHIP Spotify India LLP Finalist
6 The Leo Group CarDekho Beating the Patriarchy on the Indian Roads Girnar Software Pvt. Ltd. Finalist
GRAND EFFIE
1 Eighty Two Point Five Communications Pvt. Ltd. Bisleri Packaged Drinking Water Samajhdar Jante hai Bisleri International Private Limited Category :  Beverages Non-Alcohol
EFFIE INDIA CLIENT OF THE YEAR :  JOINT WINNERS
Hindustan Unilever Limited
Star India Pvt. Ltd.
EFFIE INDIA AGENCY OF THE YEAR :  JOINT WINNERS
McCann Worldgroup India
Ogilvy Group

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