- 130 campaign entries received for competition from across 15 countries, the latest being New Zealand and South Korea. Other countries include Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Sri Lanka, Singapore, Taiwan, Thailand and Vietnam.
- APPIES 2013 attracts highest number of judges on the assessing panel as 35 of the region’s top marketing heads come on board.
- 35 agencies will showcase their latest and best integrated campaigns for 65 leading brands such as Caltex, Intel, Procter & Gamble, Unilever, Google, Gillette, Cocoa-Cola, Tiger Beer, Malaysian Airlines, SingTel, Diageo, Pernod Picard, Wrigleys and MARS, among others.
- More than 70 presenters will pitch their marketing campaigns live with aim to win the APPIES Gold.
- APPIES 2013 to be held on 15 & 16 August at the National University of Singapore Society.
- Organised by the Institute of Advertising Singapore (IAS), APPIES 2013 is supported by The Advertising Club, SingTel, MediaCorp, Asia Pacific Breweries (APB), MEC and Singapore Press Holdings (SPH).
QUOTE: “Record numbers aside, we are more delighted to have some sterling brands and marketers on board as presenters and judges. You can look forward to two very inspiring days indeed.” – Ms Goh Shu Fen, Chairperson of the APPIES and Co-Founder & Principal of R3.
Singapore, 26 June 2013: Learning, sharing and networking – the DNA of the annual APPIES agenda – is once again on the cards at APPIES 2013 which has seen a record number of 130 entries being submitted by over 35 agencies in 15 countries. This year’s competitive showcase will once again
integrate a visual showcase of 100 of the latest and best integrated marketing campaigns with stimulating live presentations by their brand marketers/campaign creators.
The 100 shortlisted integrated marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns. For last year’s winners, visit www.appies.asia.
Around 70 presenters (brand marketers or campaign creators) will pitch their work individually to the assessing panel comprising leading industry peers, and 5 will win the Best Presenter Awards. The USP of the APPIES LIVE 4-6-10 campaign presentation format continues to be a big draw for participants and audience members. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign is cross-examined by the judges and audience.
This year’s record participation of presenters and judges in one venue over two days will once again provide a convenient and stimulating platform for attendees to learn from leading industry peers, share innovative, award-worthy work and network for future business and professional opportunities.
For more information, please visit www.appies.asia
For enquiries, please contact:
Ms Jennifer Goh: Executive Director (Institute of Advertising Singapore)
Tel: +65 6220 8382:
Email: [email protected]
ABOUT THE INSTITUTE OF ADVERTISING SINGAPORE
The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. In 2008, the Institute of Advertising conceptualised and launched the successful World Effie Festival (WEF) and the Asia Pacific Effie Awards. The IAS has also organised the Singapore International Advertising Congress since 1998. It is the national organiser for the Singapore Advertising Hall of Fame Awards as well as the Academy of Judges (For Advertising & Marketing Awards), The Academy of Creative Directors and The Annual Wall Poster campaign for Singapore’s Most Influential Creative Directors. It also organised the Effie Singapore Awards, which is recognised worldwide as the gold standard for marketing effectiveness.
ABOUT THE ADVERTISING CLUB
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many, also the busiest. It has over 1400 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Club organises seminars, quizzes, award ceremonies and training workshops, publishes a Club magazine and hosts a comprehensive website, www.theadvertisingclub.net. This is a Club that maintains a high level of activity and, unlike other clubs, has no bars! The Ad Club’s endeavour is to help raise the professional standards of the Indian Advertising Industry”, and the Club attempts to do this through awards, seminars, meetings and more. The vision of the Ad Club is “Facilitate the success of our constituents by co-creating solutions and co-constructing experiences that enhances their relevant quotients.” Some of the most pre-eminent events of the country like ABBYs, EFFIEs, and EMVIEs are brands built by the Ad Club. These are the events most eagerly awaited by the advertising, media & marketing fraternity every year. Ad Review, Media Review, Young Achievers’ Awards, M.Ad Quiz & Educational Programmes are other functions that occupy pride of place on the annual roller coaster of Ad Club events. The Ad Club supports APPIES 2013 hosted every year by IAS (Institute of Advertising Singapore) which is a showcase of 100 best marketing campaigns in Asia Pacific presented LIVE as they compete for top honours.
ABOUT ADCLUB’S ASSOCIATION WITH APPIES
The Adclub is associated with the APPIES since its inception in the year 2010. During these four years of association the Adclub has managed to send the higest number of entries at APPIES for all the years in succession.
APPIES 2013 SHORTLISTED CAMPAIGNS
CATEGORY – BUSINESS SERVICES
1. Campaign Title : The Power to Do More
Brand : Dell
Advertiser : Dell
Agency : Young & Rubicam Advertising
Country : CHINA
2. Campaign Title : I Want Ravi
Brand : Intel
Advertiser : Intel
Agency : MRM
Country : SINGAPORE
3. Campaign Title : Smarter Cities Connect
Brand : IBM
Advertiser : IBM
Agency : Ogilvy & Mather
Country : SINGAPORE
CATEGORY – CONSUMER DURABLES
1. Campaign Title : Every Couple Has Its Own Seven Vows
Brand : World Gold Council
Advertiser : World Gold Council
Agency : BBH Asia Pacific
Country : INDIA
2. Campaign Title : World’s Best Hair
Brand : Parachute Advansed
Advertiser : Marico Limited
Agency : McCann Worldgroup
Country : INDIA
3. Campaign Title : Adding Romance to the Game of the Thrones
Brand : Parachute Advansed Body Lotion
Advertiser : Marico Limited
Agency : McCann Worldgroup
Country : INDIA
4. Campaign Title : Plan the Unplanned
Brand : Parachute Advansed Hot Oil
Advertiser : Marico Limited
Agency : McCann Worldgroup
Country : INDIA
5. Campaign Title : The Social Move- On Pressure
Brand : Samsung
Advertiser : Samsung
Agency : Red Communications
Country : INDONESIA
6. Campaign Title : Demolition
Brand : Courts
Advertiser : Courts Asia Ltd
Agency : Rapp /DDB Group
Country : SINGAPORE
7. Campaign Title : ‘Caveman’
Brand : Philips Aquatouch
Advertiser : Philips
Agency : Ogilvy & Mather
Country : SINGAPORE
8. Campaign Title : HTC: The Craft – Catalog Take-Over
Brand : HTC One X
Advertiser : HTC Pte Ltd
Agency : PHD
Country : SINGAPORE
CATEGORY – CONSUMER SERVICES
1. Campaign Title : Kiwi Septics
Brand : Kiwi Septics
Advertiser : Air New Zealand
Agency : Host
Country : NEW ZEALAND
2. Campaign Title : eftpos ‘I am King’ Brand Story
Brand : Eftpos
Advertiser : Eftpos
Agency : M&C Saatchi
Country : AUSTRALIA
3. Campaign Title : Pizza & More
Brand : Pizza Hut
Advertiser : Pizza Hut HongKong Management Limited
Agency : HAVAS Worldwide
Country : HONGKONG
4. Campaign Title : Less Talk. More Action. That’s How You Fight
Brand : Star Sports
Advertiser : Star Sports
Agency : McCann Worldgroup
Country : INDIA
5. Campaign Title : Even Gods Can Feel Insecure
Brand : Birla Sun Life Insurance
Advertiser : Birla Sun Life Insurance (BSLI)
Agency : JWT
Country : INDIA
6. Campaign Title : Creating Street Art Through The Web
Brand : Google Chrome
Advertiser : Google
Agency : BBH Asia Pacific
Country : INDONESIA
7. Campaign Title : Youth Spread
Brand : Kompas
Advertiser : PT Kompas Media Nusantara
Agency : Hakuhodo
Country : INDONESIA
8. Campaign Title : Bebas and Ask The Young: Connecting XL Axiata with the connected youth in Indonesia
Brand : XL Bebas
Advertiser : XL Axiata
Agency : XM Gravity
Country : INDONESIA
9. Campaign Title : X2 Voice Resuscitation – The Truth
Brand : Celcom
Advertiser : Celcom Axiata Berhad
Agency : DraftFCB Sdn. Bhd.
Country : MALAYSIA
10. Campaign Title : Malaysian Airlines Christmas Foldie
Brand : Malaysia Airlines Sdn Bhd
Advertiser : Malaysia Airlines Sdn Bhd
Agency : XM
Country : MALAYSIA
11. Campaign Title : Buddyz™ Never Apart
Brand : DiGi
Advertiser : DiGi.com Berhad
Agency : TBWA
Country : MALAYSIA
12. Campaign Title : DiGi WWWow Awards
Brand : DiGi
Advertiser : DiGi Telecommunications
Agency : Naga DDB
Country : MALAYSIA
13. Campaign Title : DiGilympics
Brand : DiGi
Advertiser : DiGi Telecommunications
Agency : Naga DDB
Country : MALAYSIA
14. Campaign Title : Oh My English
Brand : Astro
Advertiser : Astro (All Asia Broadcast Network)
Agency : Naga DDB
Country : MALAYSIA
15. Campaign Title : Mach By Hong Leong
Brand : Hong Leong Bank
Advertiser : Hong Leong Bank Sdn Bhd
Agency : Naga DDB
Country : MALAYSIA
16. Campaign Title : 2012 Search For The Happiest Pinoy
Brand : Cebuana Lhuillier Insurance
Advertiser : Cebuana Lhuillier Insurance Solutions
Agency : PJ Lhuillier, Inc
Country : PHILIPPINES
17. Campaign Title : Moving Singtel’s Image from being a traditional telco to an innovative multimedia company
Brand : SingTel
Advertiser : SingTel
Agency : BBDO
Country : SINGAPORE
18. Campaign Title : From Big Ticket Expenses to Daily Essential
Brand : NTUC Income
Advertiser : NTUC Income Insurance Co-operatives Ltd
Agency : BBH Asia Pacific
Country : SINGAPORE
19. Campaign Title : Expect the Even More Unexpected
Brand : DBS Bank
Advertiser : DBS Bank Singapore
Agency : Rapp / DDB Group
Country : SINGAPORE
20. Campaign Title : StarHub Family Time
Brand : StarHub
Advertiser : StarHub Ltd
Agency : Rapp / DDB Group
Country : SINGAPORE
21. Campaign Title : Fuel Democracy
Brand : Caltex
Advertiser : Caltex
Agency : Y&R
Country : SINGAPORE
22. Campaign Title : HSBC Neurogolf
Brand : HSBC
Advertiser : HSBC
Agency : JWT
Country : SINGAPORE
23. Campaign Title : Max Savings
Brand : KRUNGSRI
Advertiser : Krungsri Bank (Bank of Ayudhya)
Agency : Lowe
Country : THAILAND
24. Campaign Title : Condo Hunting On The Move
Brand : KRUNGSRI
Advertiser : Krungsri Bank
Agency : Lowe
Country : THAILAND
25. Campaign Title : UNIGROUP
Brand : UNIQLO
Advertiser : UNIQLO (Thailand) Co. Ltd.
Agency : Dentsu (Thailand) Ltd
Country : THAILAND
CATEGORY – FOOD & BEVERAGE
1. Campaign Title : Coke Summer
Brand : Coca – Cola
Advertiser : The Coca-Cola Company
Agency : Host
Country : AUSTRALIA
2. Campaign Title : Baileys ‘Cream With Spirit’
Brand : Baileys
Advertiser : Diageo
Agency : BBH China
Country : CHINA
3. Campaign Title : The Soft Side of Tough
Brand : Alpenliebe Candy
Advertiser : Perfetti Van Melle
Agency : BBH China
Country : CHINA
4. Campaign Title : Flavors of Life
Brand : Wrigley’s Extra
Advertiser : Wrigley’s Extra
Agency : BBDO China
Country : CHINA
5. Campaign Title : Dove Augmented Reality Gifting Experience
Brand : Dove Chocolates
Advertiser : Mars China, Dove Chocolates
Agency : SapientNitro
Country : CHINA
6. Campaign Title : Mizone-Library
Brand : Mizone
Advertiser : Danone Water China-Mizone
Agency : Y&R China
Country : CHINA
7. Campaign Title : Arawana Rice – Free Lunch
Brand : Arawana Rice
Advertiser : Arawana Rice
Agency : Young & Rubicam (Beijing) Advertising
Country : CHINA
8. Campaign Title : You’re Not You When You’re Hungry
Brand : Snickers
Advertiser : Mars Foods Snickers
Agency : BBDO
Country : HONGKONG
9. Campaign Titte : MTV Captain’s Shack
Brand : Captain Morgan Rum
Advertiser : Diageo India PLC
Agency : BBH Asia Pacific Mumbai
Country : INDIA
10. Campaign Title : Vat Man
Brand : Vat 69
Advertiser : Diageo India Pvt Ltd
Agency : BBH Mumbai
Country : INDIA
11. Campaign Title : Absolut India
Brand : Absolut
Advertiser : Pernod Ricard Pvt. Ltd
Agency : SapientNitro
Country : INDIA
12. Campaign Title : Incredibly Tasty. Surprisingly Oats
Brand : Saffola Masala Oats
Advertiser : Marico India PVT Ltd
Agency : McCann Worldgroup
Country : INDIA
13. Campaign Title : The Dazzlemouth Show
Brand : Happydent
Advertiser : Perfetti van Melle
Agency : BBH Asia Pacific
Country : INDONESIA
14. Campaign Title : Apology Press Conference Grand Prix
Brand : Snickers
Advertiser : Mars
Agency : I&S BBDO
Country : JAPAN
15. Campaign Title : Life’s Better Twisted
Brand : Twisties
Advertiser : Kraft Foods Malyasia
Agency : McCann Worldgroup
Country : MALAYSIA
16. Campaign Titte : A 100 Years By Your Side
Brand : Nestle
Advertiser : Nestle Corporate
Agency : McCann Worldgroup
Country : MALAYSIA
17. Campaign Title : Magnum – Royal Treatment
Brand : Magnum
Advertiser : Unilever
Agency : Lowe & Rouf
Country : PAKISTAN
18. Campaign Title : Knorr Noodle Gang’s Adventures
Brand : Knorr Noodles
Advertiser : Unilever
Agency : Lowe & Rouf
Country : PAKISTAN
19. Campaign Title : 100 Years Of Coca-Cola In The Philippines
Brand : Coca-Cola
Advertiser : Coca-Cola Philippines
Agency : McCann Worldgroup
Country : PHILIPPINES
20. Campaign Title : Coca-Cola President For Happiness
Brand : Coca-Cola
Advertiser : Coca-Cola Philippines
Agency : McCann Worldgroup
Country : PHILIPPINES
21. Campaign Title : Magnum Launch
Brand : Magnum
Advertiser : Unilever RFM Ice Cream Inc.
Agency : Bridges PR, Masscom, Lowe Madrid
Country : PHILIPPINES
22. Campaign Title : Ginang ALASKA
Brand : Alaska
Advertiser : Alaska Milk Corporation
Agency : LOWE
Country : PHILIPPINES
23. Campaign Title : National Night
Brand : Mentos
Advertiser : Perfetti Van Melle
Agency : BBH Asia Pacific
Country : SINGAPORE
24. Campaign Title : The Passport
Brand : Heineken
Advertiser : Asia Pacific Breweries
Agency : Iris Worldwide
Country : SINGAPORE
25. Campaign Title : Christmas 2012
Brand : Subway
Advertiser : Subway
Agency : Saatchi Lab
Country : SINGAPORE
26. Campaign Title : Tiger Festive – Have you Been Good?
Brand : Tiger Beer
Advertiser : Asia Pacific Breweries
Agency : ZenithOptimedia/DDB Group
Country : SINGAPORE
27. Campaign Title : Kit Kat Social Break
Brand : Kit Kat
Advertiser : Nestle Singapore
Agency : JWT
Country : SINGAPORE
28. Campaign Title : Take a Chance
Brand : Coca-Cola
Advertiser : The Coca-Cola Company
Agency : Ogilvy & Mather
Country : THAILAND
29. Campaign Title : Magnum ‘Fin’nomenon
Brand : Magnum
Advertiser : Unilever Thai Trading Co. Ltd
Agency : –
Country : THAILAND
30. Campaign Title : Ichitan 60 Days 60 Millions
Brand : Ichitan Group
Advertiser : Ichitan Group Ltd
Agency : Dentsu Young & Rubicam Ltd.
Country : THAILAND
31. Campaign Tittle : Heineken 140 Years Celebration
Brand : Heineken Beer
Advertiser : Vietnam Breweries Ltd
Agency : DDB Group / Rapp
Country : VIETNAM
32. Campaign Title : Heineken Skyfall “Crack The Case” Vietnam
Brand : Heineken Beer
Advertiser : Vietnam Breweries Ltd
Agency : DDB Group / Rapp
Country : VIETNAM
33. Campaign Title : Tiger Crystal Ice Cold Experience
Brand : Tiger Beer
Advertiser : Vietnam Breweries Ltd
Agency : Leo Burnett
Country : VIETNAM
34. Campaign Tittle : Tiger Street Football 2012
Brand : Tiger Beer
Advertiser : Vietnam Breweries Ltd
Agency : Leo Burnett
Country : VIETNAM
35. Campaign Title : Anlene 4 Weeks
Brand : Anlene
Advertiser : Fonterra Brands (Singapore) Pte. Ltd
Agency : BBDO Singapore
Country : REGIONAL (VIETNAM/MALAYSIA/PHILIPPINES)
CATEGORY – NON – FOOD FMCG
1. Campaign Title : “CHOICE says OMO cleans the best”
Brand : OMO
Advertiser : Unilever
Agency : Now Screen
Country : AUSTRALIA
2. Campaign Tittle : GILLETTE ‘Shave Sexy’
Brand : Gillette
Advertiser : Gillette (P&G China)
Agency : BBDO
Country : CHINA
3. Campaign Title : Spare Space, Spread Love
Brand : Johnson & Johnson
Advertiser : Johnson & Johnson
Agency : OMD
Country : CHINA
4. Campaign Title : Mediker Anti-Lice Treatment: The Journey from Lice Negative to Life Positive in Rural India
Brand : Mediker
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
5. Campaign Title : The “Everyday” Soldier
Brand : Gillette
Advertiser : P&G India
Agency : BBDO
Country : INDIA
6. Campaign Title : Small Steps Lead to Big Change
Brand : Nihar Shanti Amla
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
7. Campaign Title : Even The Most Progressive Women Feel Vulnerable
Brand : Nihar Naturals
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
8. Campaign Title : Recommended By Those Who Care About You
Brand : Parachute Advansed Ayurvedic Hair Oil
Advertiser : Marico Limited
Agency : BBH Communications India Pvt Ltd
Country : INDIA
9. Campaign Titte : Clean & Clear Morning Energy: An Alarm Clock For Your Skin
Brand : Clean And Clear
Advertiser : Johnson & Johnson
Agency : OMD
Country : INDIA
10. Campaign Title : Dirty T-Shirt Tales
Brand : Rinso
Advertiser : Unilever
Agency : Lowe & Partners
Country : INDONESIA
11. Campaign Title : The Truth Lies Behind
Brand : Shabondama Soap
Advertiser : Shabondama Soap Co Ltd.
Agency : I&S BBDO / BBDO J WEST
Country : JAPAN
12. Campaign Title : MSN Locker Room – Grooming Boys to be Men
Brand : MSN
Advertiser : Unilever
Agency : Mindshare
Country : MALAYSIA
13. Campaign Tittle : Absorption is nothing without Fit
Brand : Libresse
Advertiser : SCA Malaysia
Agency : McCann Worldgroup
Country : MALAYSIA
14. Campaign Title : AXE Anarchy Raid
Brand : AXE Anarchy Raid
Advertiser : Unilever Philippines
Agency : LOWE
Country : PhHILIPPINES
15. Campaign Title : Lux White Dazzle
Brand : Lux White Collection
Advertiser : Unilever
Agency : SapientNitro
Country : SINGAPORE
16. Campaign Title : Blissful Place
Brand : Unilever
Advertiser : Comfort, Unilever
Agency : Ogilvy & Mather
Country : SINGAPORE
17. Campaign Title : Project Blossom
Brand : Surf
Advertiser : Unilever
Agency : BBH Asia Pacific
Country : SINGAPORE
18. Campaign Title : Close Up “Switch On Instant Beauty”
Brand : Close up WHITE NOW
Advertiser : Unilever
Agency : LOWE & Partners
Country : THAILAND
19. Campaign Title : Clear Men education campaign
Brand : Clear Men
Advertiser : Unilever
Agency : Lowe & Partners
Country : THAILAND
20. Campaign Title : Snowfall
Brand : Clear Menthol
Advertiser : Unilever
Agency : LOWE
Country : VIETNAM
21. Campaign Title : Hidden Idol
Brand : Clear
Advertiser : Unilever
Agency : LOWE
Country : VIETNAM
CATEGORY – Pro Bono/ Government/ Cultural
1. Campaign Title : Stayfree Women for Change
Brand : Stayfree
Advertiser : Johnson & Johnson (India) Pte Ltd
Agency : OMD
Country : INDIA
2. Campaign Title : Women for Women
Brand : Stayfree
Advertiser : Johnson & Johnson (India) Pte Ltd
Agency : McCann Worldgroup
Country : INDIA
3. Campaign Title : Saffola World Heart Day 2012
Brand : Saffola
Advertiser : Marico India PVT Ltd
Agency : McCann Worldgroup
Country : INDIA
4. Campaign Title : Chalo Paltai (Take something Old, Do something New)
Brand : Star Jalsha
Advertiser : Star Entertainment Media Pvt. Ltd
Agency : Ogilvy & Mather Advertising
Country : INDIA
5. Campaign Title : sTREEt
Brand : Garosu-gils
Advertiser : Gangnam District Administrative Office & Tree Planet
Agency : HANCOMM
Country : KOREA
6. Campaign Title : “It’s More Fun In The Philippines”
Brand : Philippines Department of Tourism
Advertiser : Philippines Department of Tourism
Agency : BBDO
Country : PHILIPPINES
7. Campaign Title : Lose to Win 3
Brand : Health Promotion Board
Advertiser : Health Promotion Board
Agency : Rapp / DDB Group
Country : SINGAPORE
8. Campaign Title : Be Positive
Brand : Action for AIDS
Advertiser : Health Promotion Board
Agency : Iris Worldwide
Country : SINGAPORE
9. Campaign Title : Global Handwashing Day 2012
Brand : Lifebuoy
Advertiser : Unilever
Agency : SapientNitro
Country : SINGAPORE
10. Campaign Title : I QUIT – Singapore Loves A Quitter
Brand : Health Promotion Board
Advertiser : Health Promotion Board
Agency : Ogilvy & Mather Advertising
Country : SINGAPORE
11. Campaign Title : Destination Brand China
Brand : Singapore Tourism Board
Advertiser : Singapore Tourism Board
Agency : MEC Global Solutions
Country : SINGAPORE
12. Campaign Title : PAPER FLAG
Brand : Mawbima
Advertiser : Ceylon Newspapers (Pvt) Ltd
Agency : Leo Burnett
Country : SRI LANKA
13. Campaign Title : Smoking Kid
Brand : Thai Health Promotion Foundation
Advertiser : Thai Health Promotion Foundation (THPF)
Agency : Ogilvy & Mather Advertising
Country : THAILAND