|
S.No |
Participating Company |
Brand |
Title |
Client Company |
G/S/B |
|
01. Best Media Strategy: FMCG – Cosmetics, toiletries, personal hygiene |
|||||
| 1 | Spark Foundry | Sensodyne | Sensodyne World Oral Health Day 2025 – Turning a Health Awareness Day into India’s Largest Oral Health Movement | Haleon | GOLD |
| 2 | Wavemaker India | Durex | Real Time Marketing campaign | Reckitt India | GOLD |
| 3 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | SILVER |
| 4 | Wavemaker India | Colgate Total | P.L.O.T. Twist by Colgate Total | Colgate (Palmolive) Pvt. Ltd. | SILVER |
| 5 | Mindshare | Moti | Engineering Participation: How Moti turned Maharashtra’s Diwali bath ritual into a massive cultural-conversation-commerce movement | Hindustan Unilever Limited | BRONZE |
| 6 | Mindshare | Lakme Perfect Radiance | Present in Every Micro-Escape: How Lakme became a part of her chosen moments | Hindustan Unilever Limited | BRONZE |
|
02. Best Media Strategy: FMCG – Beverages and drinks |
|||||
| 1 | Mindshare | Red Label Natural Care | How Immunity Became Maharashtra’s Monsoon Anthem | Hindustan Unilever Limited | BRONZE |
|
03. Best Media Strategy: FMCG – Confectionary and food |
|||||
| 1 | Mindshare | Britannia Croissant | Britannia Treat Croissant – “Prashant Supremacy” | Britannia Industries Limited | GOLD |
| 2 | Wavemaker India | Cadbury 5Star | 5star: Destroy Valentine’s Day | Mondelez India Foods Private Limited | GOLD |
| 3 | Mindshare | Knorr Korean Ramen | Knorr X Squid Game: India’s Biggest Slurp Challenge | Hindustan Unilever Limited | SILVER |
| 4 | Wavemaker India | Tata Salt | FROM SCREENS TO STREETS: MAKING TATA SALT RELEVANT FOR EVERY INDIA | Tata Consumer Products Limited | SILVER |
| 5 | Lodestar UM | GCMMF (Amul) | From Screen to Spoon in 10 minutes : How Amul Converted Live Broadcast Cravings Into Dark-Store Conversions | Gujarat Cooperative Milk Marketing Federation LTD. | BRONZE |
|
04. Best Media Strategy: FMCG – Others |
|||||
| 1 | Mindshare | Vim | Vim: A Clean Strategy for a Media-Dark Market | Hindustan Unilever Limited | GOLD |
| 2 | Mindshare | Surf Excel | Surf Excel: Winning the Right Matches, Markets and Moments | Hindustan Unilever Limited | SILVER |
|
05. Best Media Strategy: Consumer Products – Automotive and Auto-related products |
|||||
| 1 | Mindshare | Castrol CRB TURBOMAX+ | Castrol CRB TURBOMAX+ – Use Dipper at Night, Use DEEPER data signals 24×7 to reach Truck Drivers! | Castrol India | GOLD |
|
06. Best Media Strategy: Consumer Durables – Electronics & Tech Products |
|||||
| 1 | EssenceMediacom | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket | BRONZE | |
|
07. Best Media Strategy: Consumer Durables – Other Products |
|||||
| 1 | Mindshare | Castrol CRB TURBOMAX+ | Castrol CRB TURBOMAX+ – Use Dipper at Night, Use DEEPER data signals 24×7 to reach Truck Drivers! | Castrol India | BRONZE |
| 2 | Mindshare | UltraTech Cement | The Credibility Cascade: How UltraTech Built India’s Biggest Rural Recognition Movement | UltraTech Cement Limited | BRONZE |
|
08. Best Media Strategy: Services – Ecommerce, Quick Commerce and Retail Online marketplaces |
|||||
| 1 | OpenDoor | Amazon India | Amazon ‘Box to Beds’ Media as Wayfinding: Turning Chaos into Comfort | Amazon | GOLD |
| 2 | Lodestar UM | GCMMF (Amul) | From Screen to Spoon in 10 minutes : How Amul Converted Live Broadcast Cravings Into Dark-Store Conversions | Gujarat Cooperative Milk Marketing Federation LTD. | SILVER |
| 3 | Mindshare | Britannia Treat Croissant | Britannia Treat Croissant – “Prashant Supremacy” | Britannia Industries Limited | SILVER |
|
09. Best Media Strategy: Services – BFSI and Fintech |
|||||
| 1 | Mindshare | SBI Life | When Every Dot Counted : Protection should begin before a claim, a crisis or a policy is ever needed. | SBI Life Insurance Company Ltd. | GOLD |
| 2 | EssenceMediacom | Airtel Payments Bank | Airtel Payments Bank – The Safe Second Account | Bharti Airtel Ltd. | SILVER |
| 3 | EssenceMediacom | UPI | UPI x Maha Kumbh 2025 – Millions at Play (Karodon ka Khel) | National Payments Corporation of India | BRONZE |
|
10. Best Media Strategy: Services – Others |
|||||
| 1 | EssenceMediacom | Google Gemini | The Ultimate AI Fan Companion: Gemini’s Strategic Masterstroke | GOLD | |
| 2 | Wavemaker India | BIRLA OPUS | Naye Zamane Ka Birla Opus Took on Behemoth! | GRASIM INDUSTRIES | SILVER |
| 3 | EssenceMediacom | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket | BRONZE | |
|
11. Best Media Strategy: Media |
|||||
| 1 | OpenDoor | Amazon Prime Video | The Election Nobody Could Skip: How Panchayat S4 Won Recall in OTT’s Most Contested Launch Week | Amazon | GOLD |
| 2 | OpenDoor | Amazon Prime Video | India’s Most Wanted: How a Show Launch Became India’s Largest Manhunt | Amazon | SILVER |
| 3 | OpenDoor | Amazon Prime Video | Every Feeling Has a Show. We Just Had to Learn How to Read It. | Amazon | BRONZE |
|
12. Best Digital Strategy |
|||||
| 1 | Wavemaker India | Colgate Total | P.L.O.T. Twist by Colgate Total | Colgate (Palmolive) Pvt. Ltd. | GOLD |
| 2 | Wavemaker India | BIRLA OPUS | Naye Zamane Ka Birla Opus Took on Behemoth! | GRASIM INDUSTRIES | GOLD |
| 3 | Wavemaker India | Tata Tea Agni | Tata Tea Agni Extra Josh – A Data-Led Digital Blueprint for Fragmented Rural Retail | Tata Consumer Products Limited | GOLD |
| 4 | Spark Foundry | WhatsApp: Making Encryption Felt, Not Explained | Meta | SILVER | |
| 5 | Mindshare | Bru Gold | The Shoppable Sitcom: Turning OTT Fandom into Cultural Commerce | Hindustan Unilever Limited | SILVER |
| 6 | Mindshare | Closeup | Closeup Creates A New Love Tune with Personalized AI Videos | Hindustan Unilever Limited | SILVER |
| 7 | OpenDoor | Amazon Prime Video | How The Traitors Built Weekly Appointment Viewing Through a Connected Digital Ecosystem | Amazon | SILVER |
| 8 | Mindshare | IKEA | Beyond Digital Conversions – How IKEA taught search to optimize for total business value | IKEA INDIA PRIVATE LIMITED | SILVER |
| 9 | Mindshare | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists | UltraTech Cement Limited | SILVER |
| 10 | Spark Foundry | OTRIVIN | When Environment Blocks, Otrivin Unblocks | Haleon | BRONZE |
| 11 | Mindshare | Castrol EDGE | Castrol EDGE: A Bold Move By A Market Leader, That Stunned The Audience! | Castrol India | BRONZE |
| 12 | Mindshare | Horlicks | Horlicks – Turning Mischief Into Media Magic | Hindustan Unilever Limited | BRONZE |
| 13 | Mindshare | Glow & Lovely | Dethroning the Urban Feed: How GAL Re-engineered Digital Beauty Strategy | Hindustan Unilever Limited | BRONZE |
| 14 | Mindshare | JioStar – Sports | JioStar’s IPL: Owning Every Screen, Converting a Nation | JioStar | BRONZE |
| 15 | Wavemaker India | Starbucks | Geo-Hacking coffee with Starbucks! Spatial Intelligence to Democratize Premium Coffee in India | Tata Starbucks Pvt. Limited | BRONZE |
|
13. Best Media Innovation: Television |
|||||
| 1 | OpenDoor | Amazon India | Amazon “Shop the Scene” – Turning India’s most watched FTA programs into Amazon Storefront | Amazon | GOLD |
| 2 | Madison Media | Asian Paints Corporate | How Asian Paints went beyond sponsorship to make South India’s most-watched home its own! | Asian Paints Limited | SILVER |
| 3 | Wavemaker India | Oreo | Manifesting India’s Dream On Every Cream | Mondelez India Foods Private Limited | SILVER |
| 4 | Madison Media | Godrej Security Solutions | The Crime Scene Takeover: Godrej Security Solutions x CID | Godrej and Boyce Mfg. Co. Ltd. | BRONZE |
|
14. Best Media Innovation: Print – Dailies & Magazines |
|||||
| 1 | Havas Media India | SWIGGY INSTAMART | SWIGGY INSTAMART MANGO PHOTOCHROMATIC AD | Swiggy Instamart | GOLD |
| 2 | Mindshare | Redmi | WHEN WATER BECAME THE MEDIUM | Xiaomi Technology India Pvt.Ltd. | SILVER |
|
15. Best Media Innovation: Out of Home, Ambient Media & Cinema |
|||||
| 1 | Publicis OOH | Spotify India | Spotify – Aaj raaste mein kya suna | Spotify India | GOLD |
| 2 | OpenDoor | Amazon India | Amazon ‘Box to Beds’ Media as Wayfinding: Turning Chaos into Comfort | Amazon | GOLD |
| 3 | Rapport | Lifebuoy | Lifebuoy ka Aasmaan mein Ganga Snaan Dekha Kya? | Hindustan Unilever Limited | SILVER |
| 4 | Rapport | Naukri | Kab tak latke Rahogey | Info Edge (India) Ltd. | BRONZE |
| 5 | Publicis OOH | Bata Victoria Ballerina | Bata Victoria Ballerina: The Launch That Stepped Off the Billboard | Bata | BRONZE |
| 6 | Mindshare | UltraTech Cement | Every PIN Code. Every Logo. An Intelligent Homebuilding Expert. | UltraTech Cement Limited | BRONZE |
|
16. Best Media Innovation: Audio (Radio, Podcasts & Others) |
|||||
| 1 | Mindshare | Brooke Bond Taj Mahal | Taj Mahal Chai Bansuri – A Tea Kettle plays a Symphony to Solitude | Hindustan Unilever Limited | SILVER |
| 2 | Wavemaker India | Center Fruit | India’s First Rural Telephonic AI Campaign | Perfetti Van Melle India | BRONZE |
|
17. Best Media Innovation: Digital – Performance – Paid Search |
|||||
| 1 | Wavemaker India | Cadbury Milkinis | From Zero to Search – Rewriting the Quick Commerce Paid Search Playbook | Mondelez India Foods Private Limited | GOLD |
| 2 | Mindshare | Unilever | Beyond the Amazon Search Bar: From Keyword Bidding to Audience Intelligence | Hindustan Unilever Limited | BRONZE |
| 3 | PHD | Royal Enfield | ROYAL ENFIELD – TURNING INTENT INTO REAL RIDERS | Eicher Motors Limited | BRONZE |
|
18. Best Media Innovation: Digital – Performance – SEO |
|||||
| 1 | HiveMinds | Home Centre | Engineering Discoverability: How Home Centre Delivered 110% Organic Growth and 361.4% AI Visibility at Scale | Home Centre, Landmark Group | GOLD |
| 2 | HiveMinds | Oben Electric | Oben Electric’s 444% Organic Growth Engine: Winning EV Buyers Through AI Search | Oben Electric | GOLD |
| 3 | Interactive Avenues | Eicher Motors | India was Googling Royal Enfield. Bikewale/Bikedekho Was Answering. Until now | Royal Enfield | BRONZE |
|
19. Best Media Innovation: Digital – Social Media |
|||||
| 1 | Mindshare | Dove | Dove creates the Reborn Stronger Playbook | Hindustan Unilever Limited | GOLD |
| 2 | OpenDoor | Amazon India | AMAZON SHOPTHESCENE: Where every story ends with Amazon | Amazon | GOLD |
| 3 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | GOLD |
| 4 | EssenceMediacom | Coca-Cola | Coke Time. Half Time.: Turning the Break Itself Into a Social Targeting Model | The Coca Cola Company | SILVER |
| 5 | Mindshare | Horlicks | Horlicks Chhoto Byomkesh – Breaking category codes through mischief | Hindustan Unilever Limited | SILVER |
| 6 | Wavemaker India | Cadbury 5Star | 5Star x Squid Game: Winning by Doing Nothing | Mondelez India Foods Private Limited | SILVER |
| 7 | EssenceMediacom | Coca-Cola | Coke x FIFA Trophy Tour: Turning Creator Feeds Into a Front Row to Football History | The Coca Cola Company | BRONZE |
| 8 | Mindshare | Elle18 | Elle18 Glam Gang : Turning College Campuses into India’s Largest Peer Powered Beauty Network | Hindustan Unilever Limited | BRONZE |
| 9 | Mindshare | Star Studio18 | Pledge Before Purchase: How Avatar: Fire & Ash Turned a Social Feature Into India’s First Transactional Media Engine | Star Studio18 | BRONZE |
| 10 | Wavemaker India | Cadbury 5Star | 5Star: Restore Valentines Day | Mondelez India Foods Private Limited | BRONZE |
|
20. Best Media Innovation: Digital – Display |
|||||
| 1 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | GOLD |
| 2 | Spark Foundry | Meta AI | Meta AI: AI Sticks When It Fits | Meta | SILVER |
| 3 | OpenDoor | Amazon Prime Video | Feel It. Watch It: The AI That Read Emotion, Not History | Amazon | BRONZE |
|
21. Best Media Innovation: Digital – Video |
|||||
| 1 | OpenDoor | Amazon India | AMAZON SHOPTHESCENE: Where every story ends with Amazon | Amazon | GOLD |
| 2 | Wavemaker India | Cadbury 5Star | 5Star: Make AI Mediocre Again | Mondelez India Foods Private Limited | SILVER |
| 3 | Wavemaker India | Cadbury 5Star | 5Star x Squid Game: Winning by Doing Nothing | Mondelez India Foods Private Limited | SILVER |
| 4 | EssenceMediacom | Coca-Cola | Coke Studio Bharat Live – Made To Be Heard. Built To Be Watched. | The Coca Cola Company | BRONZE |
| 5 | Mindshare | Dove Men Care+ | Dove Men shows what being “man enough” looks like with The Family Man S3 | Hindustan Unilever Limited | BRONZE |
| 6 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | BRONZE |
|
22. Best Media Innovation: Digital – Voice |
|||||
| 1 | Mindshare | UltraTech Cement | REPLACING SKIP ABILITY WITH SPEAK ABILITY | UltraTech Cement Limited | BRONZE |
|
23. Best Media Innovation: Use of e-commerce and q-com marketplace |
|||||
| 1 | PHD | ŠKODA AUTO India | Škoda X Zepto Industry-First Innovation Campaign | Skoda India | GOLD |
| 2 | HiveMinds | Tata Consumer Products Limited | The Premium Placement Myth : Cracking The Code Of The Digital Aisle | Tata Consumer Products Limited | SILVER |
| 3 | Lodestar UM | GCMMF (Amul) | From Screen to Spoon in 10 minutes : How Amul Converted Live Broadcast Cravings Into Dark-Store Conversions | Gujarat Cooperative Milk Marketing Federation LTD. | SILVER |
| 4 | OpenDoor | Amazon India | AMAZON SHOPTHESCENE: Where every story ends with Amazon | Amazon | SILVER |
| 5 | OMD | Nissan Motors India Pvt. Ltd. | Amazon OPA for Nissan Magnite KURO : When the Box Became the Billboard: Amazon OPA x Nissan Magnite KURO | Nissan India | BRONZE |
| 6 | OMD | Tata Motors | From Cart to Car : The First Tata Sierra on Amazon | Tata Motors Passenger Vehicles Limited | BRONZE |
| 7 | Mindshare | Britannia | Britannia & Zepto: Revisioning Shopper Experience Online | Britannia Industries Limited | BRONZE |
|
24. Best Media Innovation: Use of Connected TVs |
|||||
| 1 | OpenDoor | Amazon India | Pioneering Programmatic Live Sports: How Audience360’s Data Spine Unlocked Precision at Scale on WPL | Amazon | GOLD |
| 2 | Wavemaker India | BIRLA OPUS | Indian Colours League: Birla Opus’ Game-Changing IPL Hack | GRASIM INDUSTRIES | SILVER |
| 3 | Mindshare | JioHotstar | JioHotstar’s STP Formula for CTV: Using ACR Tech to Convert Millions from TV to 4K Streaming | JioStar | BRONZE |
|
25. Best Media Innovation: Best Use of Emerging Technology (excluding AI) for a Media Solution |
|||||
| 1 | OMD | Lacto Calamine Sunscreen | Lacto Lens: Making UV Visible | Piramal Consumer Healthcare Ltd. | GOLD |
| 2 | Mindshare | Britannia | Britannia & Zepto: Revisioning Shopper Experience Online | Britannia Industries Limited | SILVER |
| 3 | DentsuX | Kingfisher Packaged Drinking Water | Bird + Jingle ft. Good Times in Cricket | United Breweries ( Heineken Group ) | BRONZE |
| 4 | Wavemaker India | Blenders Pride | The Futureverse of Fashion’ with Meta Ray-Ban | Pernod Ricard India | BRONZE |
| 5 | Mindshare | UltraTech Cement | REPLACING SKIP ABILITY WITH SPEAK ABILITY | UltraTech Cement Limited | BRONZE |
|
26. Best Media Innovation: Best Use of AI for a Media Solution |
|||||
| 1 | Wavemaker India | Center Fruit | India’s First Rural Telephonic AI Campaign | Perfetti Van Melle India | GOLD |
| 2 | Mindshare | UltraTech Cement | From Impressions to Intelligence: Turning Logoes into 1.9 Bn Empathetic AI Homebuilding Experts | UltraTech Cement Limited | SILVER |
| 3 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | SILVER |
| 4 | Mindshare | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists | UltraTech Cement Limited | BRONZE |
| 5 | Mindshare | Closeup | Closeup Creates A New Love Tune with Personalized AI Videos | Hindustan Unilever Limited | BRONZE |
| 6 | Wavemaker India | BIRLA OPUS | India’s First AI Personalized Portfolios for Trade Experts | GRASIM INDUSTRIES | BRONZE |
|
27. Best Media Innovation: Best Use of Influencer Marketing for a brand |
|||||
| 1 | ALCHEMY ADVERTISING PRIVATE LIMITED(WORD) | Surf Excel | Surf Excel | Daag Acche Hain – The 24-Hour Chase | Hindustan Unilever Limited | GOLD |
| 2 | Mindshare | Treat Croissant | Britannia Treat Croissant – “Prashant Supremacy” | Britannia Industries Limited | GOLD |
| 3 | Wavemaker India | Cadbury 5Star | 5star: Destroy Valentine’s Day | Mondelez India Foods Private Limited | GOLD |
| 4 | Mindshare | Elle18 | Elle18 Glam Gang : Turning College Campuses into India’s Largest Peer Powered Beauty Network | Hindustan Unilever Limited | SILVER |
| 5 | Wavemaker India | Colgate Total | P.L.O.T. Twist by Colgate Total | Colgate (Palmolive) Pvt. Ltd. | SILVER |
| 6 | Wavemaker India | Cadbury Silk | Cadbury Silk: Love That’s Real, Not AI-Generated | Mondelez India Foods Private Limited | SILVER |
| 7 | Mindshare | SBI Life | When Every Dot Counted : India’s strongest women did not endorse the message. They carried it. | SBI Life Insurance Company Ltd. | SILVER |
| 8 | OMD | Philips OneBlade Intimate | Don’t beat around the bush | Philips India | BRONZE |
| 9 | EssenceMediacom | Airtel Payments Bank | Airtel Payments Bank – The Safe Second Account | Bharti Airtel Ltd. | BRONZE |
| 10 | Mindshare | Horlicks | Horlicks Chhoto Byomkesh – Breaking category codes through mischief | Hindustan Unilever Limited | BRONZE |
| 11 | Wavemaker India | Biscoff | Unlocking Every Way to Biscoff | Mondelez India Foods Private Limited | BRONZE |
|
28. Best Media Innovation: Events / Experiential Marketing |
|||||
| 1 | OpenDoor | Amazon India | Amazon ‘Box to Beds’ Media as Wayfinding: Turning Chaos into Comfort | Amazon | GOLD |
| 2 | Wavemaker India | Tata Salt | TATA SALT KI DHUN: WHEN THE BRAND TOOK TO THE ROAD | Tata Consumer Products Limited | GOLD |
| 3 | Mindshare | Vim | Moving an immovable market share with a Maha Kadhai at the Maha Kumbh | Hindustan Unilever Limited | SILVER |
| 4 | Mindshare | SBI Life | When Every Dot Counted : One match. One live unboxing. 196 reminders. 800 women trained. | SBI Life Insurance Company Ltd. | SILVER |
| 5 | EssenceMediacom | Thums Up | Every Bottle a Golden Ticket: The Toofani Zone World Cup Experience | The Coca Cola Company | BRONZE |
| 6 | Mindshare | POND’S | From Unseen Threats to Undeniable Proof – How Pond’s Reimagined Cinema Experience with Avatar: Fire & Ash | Hindustan Unilever Limited | BRONZE |
| 7 | Mindshare | Comfort | #SmellItToBuyIt Campaign | Hindustan Unilever Limited | BRONZE |
| 8 | Wavemaker India | Bournvita | Bournvita: Rebuilding Trust with Right Science | Mondelez India Foods Private Limited | BRONZE |
|
29. Best Media Innovation: Direct Marketing |
|||||
| 1 | Interactive Avenues | Amazon Prime Video | Panchayat Season 4 – Launched an Election on your Phone | Amazon | GOLD |
| 2 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | SILVER |
|
30. Best Media Innovation: Branded Content that leverages EXISTING CONTENT across any media – online or offline or both |
|||||
| 1 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | GOLD |
| 2 | Mindshare | IKEA India | IKEA Cooked Without Saying A Word: How IKEA Captured the Soul of India’s Most-Watched Kitchen | IKEA INDIA PRIVATE LIMITED | SILVER |
| 3 | Mindshare | Bru Gold | Hijacking the Hype: Turning The Family Man 3 into a Full-Funnel Commerce Engine for BRU Gold | Hindustan Unilever Limited | BRONZE |
| 4 | OpenDoor | Amazon India | AMAZON SHOPTHESCENE: Where every story ends with Amazon | Amazon | BRONZE |
| 5 | Mindshare | SBI Life | When Every Dot Counted : We did not interrupt the match. We rewrote what the match already showed. | SBI Life Insurance Company Ltd. | BRONZE |
|
31. Best Media Innovation: Branded Content focused on CREATING ORIGINAL CONTENT across any media – online or offline or both |
|||||
| 1 | Mindshare | Surf Excel | Using Voice Ad Sequencing in The Age of Video to Reach Rural India | Hindustan Unilever Limited | GOLD |
| 2 | Wavemaker India | Cadbury 5Star | 5star: Destroy Valentine’s Day | Mondelez India Foods Private Limited | GOLD |
| 3 | Mindshare | Dove | Dove creates the Reborn Stronger Playbook | Hindustan Unilever Limited | SILVER |
| 4 | Mindshare | Red Label Natural Care | Red Label Natural Care – Culture pays for premium | Hindustan Unilever Limited | SILVER |
| 5 | Mindshare | Horlicks | Horlicks Chhoto Byomkesh – Breaking category codes through mischief | Hindustan Unilever Limited | BRONZE |
| 6 | Wavemaker India | Cadbury 5Star | 5Star: Restore Valentines Day | Mondelez India Foods Private Limited | BRONZE |
| 7 | Mindshare | UltraTech Cement | TURNING AKASHVANI INTO A HOME-BUILDING HELPDESK | UltraTech Cement Limited | BRONZE |
|
32. Best Media Innovation: Rural Activation |
|||||
| 1 | Wavemaker India | Tata Salt | THE ROAD TO RURAL BHARAT: TATA SALT’S IODINE MOVEMENT | Tata Consumer Products Limited | GOLD |
| 2 | Mindshare | Vim | Moving an immovable market share with a Maha Kadhai at the Maha Kumbh | Hindustan Unilever Limited | BRONZE |
| 3 | Wavemaker India | Center Fruit | India’s First Rural Telephonic AI Campaign | Perfetti Van Melle India | BRONZE |
|
33. Best Media Innovation: Sponsorships |
|||||
| 1 | Wavemaker India | Bisleri | Replacing Cola with Water | BISLERI INTERNATIONAL PVT. LTD. | GOLD |
| 2 | Wavemaker India | Oreo | Manifesting India’s Dream On Every Cream | Mondelez India Foods Private Limited | GOLD |
| 3 | Wavemaker India | ABSOLUT | From Philosophy to Phenomenon: Absolut Owns the Sky | Pernod Ricard India | GOLD |
| 4 | DentsuX | Kingfisher Packaged Drinking Water | Bird + Jingle ft. Good Times in Cricket | United Breweries (Heineken Group) | SILVER |
| 5 | Mindshare | Eternal Limited | Delivering Pongal from Big Boss House to Consumer | Eternal Limited | SILVER |
| 6 | Wavemaker India | Colgate Total | P.L.O.T. Twist by Colgate Total | Colgate (Palmolive) Pvt. Ltd. | SILVER |
| 7 | Madison Media | Asian Paints Royale Glitz | The Sponsorship that refused to stay on the sidelines | Asian Paints Limited | BRONZE |
| 8 | EssenceMediacom | NPCI Corporate | Five Episodes. One Story. A Different Way to See NPCI. #AFK | National Payments Corporation of India | BRONZE |
| 9 | Mindshare | Tresemme | Tresemme pioneers Micro Drama Storytelling with Dolly Singh | Hindustan Unilever Limited | BRONZE |
| 10 | Mindshare | ABG – Aditya Birla Management Corporation | ABG X KBC: Igniting Purpose, Inspiring a Nation | Aditya Birla Management Corporation | BRONZE |
|
34. Best Media Innovation: Moment Marketing |
|||||
| 1 | Publicis OOH | Cathay Pacific | Takeoff Takeover | Cathay Pacific | GOLD |
| 2 | Mindshare | Surf Excel | The Daag Surf Excel Didn’t Wash | Hindustan Unilever Limited | GOLD |
| 3 | Wavemaker India | Cadbury Celebrations | Cadbury Celebrations: Making Every Diwali a Reason to Celebrate Together | Mondelez India Foods Private Limited | GOLD |
| 4 | Publicis OOH | Spotify India | Spotify – Aaj raaste mein kya suna | Spotify India | SILVER |
| 5 | Zenith | Maggi | Maggi’s Moment Magic: Turning Everyday Moments into Cravings | Nestle India | SILVER |
| 6 | EssenceMediacom | Google Gemini | India’s 1st AI powered ultimate cricket fandom moments, with Gemini | SILVER | |
| 7 | EssenceMediacom | Google Search | Googlies on Google: Gamifying Search for IPL 2025 | BRONZE | |
| 8 | Mindshare | Vim | Moving an immovable market share with a Maha Kadhai at the Maha Kumbh | Hindustan Unilever Limited | BRONZE |
| 9 | Mindshare | JioHotstar | The Stream That Became The Stadium : Coldplay live on JioHotstar | JioStar | BRONZE |
| 10 | Wavemaker India | Cadbury 5Star | Scotland’s “Do Nothing” World Cup Hijack | Mondelez India Foods Private Limited | BRONZE |
|
35. Best Media Innovation: Gaming |
|||||
|
NO METAL AWARDED |
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|
36. Best Media Innovation: Use of Local Language/ Regional Media – Television |
|||||
| 1 | Mindshare | Eternal Limited | Delivering Pongal from Big Biss House to Consumer | Eternal Limited | GOLD |
| 2 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | BRONZE |
|
37. Best Media Innovation: Use of Local Language/ Regional Media – Print |
|||||
| 1 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | SILVER |
|
38. Best Media Innovation: Use of Local Language/ Regional Media – Radio |
|||||
|
NO METAL AWARDED |
|||||
|
39. Best Media Innovation: Use of Local Language/ Regional Media – Digital |
|||||
| 1 | Mindshare | Red Label Natural Care | Red Label Natural Care – Culture pays for premium | Hindustan Unilever Limited | SILVER |
| 2 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | SILVER |
| 3 | Wavemaker India | Oreo | Oreo Pongal: Turning Cinema Fandom into Brand Play | Mondelez India Foods Private Limited | BRONZE |
|
40. Best Media Innovation: Use of Local Language/ Regional Media – Cinema |
|||||
|
NO METAL AWARDED |
|||||
|
41. Best Media Innovation: Sports Marketing using Cricket |
|||||
| 1 | EssenceMediacom | Google Gemini | Beyond the Logo: India’s 1st AI Powered Cricket Experiential Sponsorships with Gemini | GOLD | |
| 2 | Mindshare | Surf Excel | Surf Excel: Turning Cricket’s Dirt into Cultural Media Impact | Hindustan Unilever Limited | GOLD |
| 3 | EssenceMediacom | Coca-Cola | Coke Time. Half Time.: Owning Cricket’s Most Anticipated Pause | The Coca Cola Company | SILVER |
| 4 | Wavemaker India | Oreo | Manifesting India’s Dream On Every Cream | Mondelez India Foods Private Limited | SILVER |
| 5 | EssenceMediacom | Cricket Had Commentary. We Gave It Culture – Bollywood Spin | BRONZE | ||
| 6 | EssenceMediacom | Uber India | Uber Hyderabaddies: Turning a Cricket Storyline into a Commute Story | Uber India | BRONZE |
| 7 | Wavemaker India | Colgate Total | P.L.O.T. Twist by Colgate Total | Colgate (Palmolive) Pvt. Ltd. | BRONZE |
| 8 | Wavemaker India | BIRLA OPUS | Indian Colours League: Birla Opus’ Game-Changing IPL Hack | GRASIM INDUSTRIES | BRONZE |
|
42. Best Media Innovation: Sports Marketing using non-Cricket |
|||||
| 1 | EssenceMediacom | Coca-Cola | Coke x FIFA Trophy Tour: Using Football, India’s Rising Second Sport, to Build a Nationwide Participation Platform | The Coca Cola Company | BRONZE |
|
43. Best Media Research / Analytics using proprietary data |
|||||
| 1 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | GOLD |
| 2 | Mindshare | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists | UltraTech Cement Limited | SILVER |
| 3 | EssenceMediacom | Hero MotoCorp | Hero Multi-brands: Data-Driven ROI Alchemy | Hero MotoCorp | BRONZE |
|
44. Best Media Research / Analytics using existing data |
|||||
| 1 | Mindshare | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists | UltraTech Cement Limited | GOLD |
| 2 | PHD | BEARDO | Beardo: Clicks to Chemistry – From search intent and shopping behavior to the next generation of fragrances. | Marico Limited | BRONZE |
| 3 | Starcom India | Pampers Premium Care | The Parenting Identity Graph : Engineering Precision Growth for Pampers Premium Care | P&G India | BRONZE |
|
45. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology |
|||||
| 1 | Wavemaker India | Mondelez | The Data-to-Demand Blueprint: How Mondelez India Built a Privacy-First Consumer Data Ecosystem Powering Full-Funnel Growth | Mondelez India Foods Private Limited | GOLD |
| 2 | Mindshare | Hindustan Unilever | The Audience Integrity Framework | Hindustan Unilever Limited | SILVER |
| 3 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | SILVER |
| 4 | Mindshare | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists | UltraTech Cement Limited | SILVER |
|
46. Best Integrated Campaign: FMCG – Cosmetics, toiletries, personal hygiene |
|||||
| 1 | Mindshare | DOVE | Dove Reborn Stronger: From Rebuilding hair, to Rebuilding her | Hindustan Unilever Limited | SILVER |
| 2 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | SILVER |
| 3 | Mindshare | Lakme Sun | From Runways to Stadiums: India’s Next Sun Care Growth Story | Hindustan Unilever Limited | BRONZE |
|
47. Best Integrated Campaign: FMCG – Beverages and drinks |
|||||
| 1 | Mindshare | Bru Gold | The Shoppable Sitcom: How BRU Gold Integrated Screens, Shelves, and Spies to Conquer the Non-South | Hindustan Unilever Limited | GOLD |
| 2 | Mindshare | Horlicks | Horlicks – Turning Mischief Into Media Magic | Hindustan Unilever Limited | SILVER |
| 3 | Wavemaker India | DANONE | Protinex – #NoChairDare | Nutricia International Private Limited | SILVER |
|
48. Best Integrated Campaign: FMCG – Confectionary and food |
|||||
| 1 | Wavemaker India | Cadbury Celebrations | Cadbury Celebrations: Making Every Diwali a Reason to Celebrate Together | Mondelez India Foods Private Limited | SILVER |
| 2 | Wavemaker India | Tata Salt | From Screens To Streets – Making TATA SALT Relevant For Every INDIA | Tata Consumer Products Limited | SILVER |
| 3 | Purnima Advertising Agency Private Limited | Ching’s Secret (Tata Consumer Products) | Agent Ching Attacks | Tata Consumer Products Limited | BRONZE |
| 4 | Wavemaker India | Biscoff | Welcome to the Biscoff Feeling! | Mondelez India Foods Private Limited | BRONZE |
|
49. Best Integrated Campaign: FMCG – Others |
|||||
| 1 | Mindshare | Surf Excel | From Holy Dips to Voice Chips: Surf Excel’s Rural Recruitment Blueprint in Uttar Pradesh | Hindustan Unilever Limited | GOLD |
| 2 | Mindshare | Vim | Vim: One Kumbh. One Idea. Every Medium | Hindustan Unilever Limited | SILVER |
|
50. Best Integrated Campaign: Consumer Products – Automotive and Auto-related products |
|||||
| 1 | Mindshare | Castrol CRB TURBOMAX+ | Castrol CRB TURBOMAX – Use Dipper at Night, Use DEEPER data signals 24×7 to reach Truck Drivers! | Castrol India | GOLD |
| 2 | Lodestar UM | BMW | BMW: FOR EVERY YOU THERE IS A BMW – DRIVE YOUR MATCH | BMW India Pvt. Ltd. | SILVER |
| 3 | Mindshare | Castrol ACTIV | Castrol ACTIV – Reaching Riders ‘ACTIVely’: Data to Discover. Context to Engage. Answers to Convert | Castrol India | BRONZE |
|
51. Best Integrated Campaign: Consumer Durables – Electronics & Tech Products |
|||||
| 1 | Spark Foundry | WhatsApp: Making Encryption Felt, Not Explained | Meta | SILVER | |
| 2 | Spark Foundry | Meta AI | Meta AI: AI Sticks When It Fits | Meta | BRONZE |
|
52. Best Integrated Campaign: Consumer Durables – Other Products |
|||||
| 1 | Mindshare | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists | UltraTech Cement Limited | BRONZE |
|
53. Best Integrated Campaign: Services – Ecommerce, Quick Commerce and Retail Online marketplaces |
|||||
| 1 | EssenceMediacom | Sprite | From Summer Refreshment to Winter Ritual: How Sprite Hacked Zepto’s Cart Rules for Year-Round Growth | The Coca Cola Company | SILVER |
|
54. Best Integrated Campaign: Services – BFSI and Fintech |
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| 1 | EssenceMediacom | Airtel Payments Bank | Airtel Payments Bank – The Safe Second Account | Bharti Airtel Ltd. | SILVER |
|
55. Best Integrated Campaign: Services – Others |
|||||
| 1 | EssenceMediacom | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket | SILVER | |
| 2 | EssenceMediacom | Google Gemini | The Ultimate AI Fan Companion: Gemini’s Multi-Tournament Integrated Masterstroke | BRONZE | |
|
56. Best Integrated Campaign: Media |
|||||
| 1 | Starcom India | Spotify India | “Aaj raaste mein kya suna?” : Spotify Overtake Campaign | Spotify India | SILVER |
| 2 | EssenceMediacom | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket | SILVER | |
|
57. EMVIE for Diversity Equality & Inclusion (DE&I) |
|||||
| 1 | Havas Play India Private Limited | Hyundai Motor India Limited | Samarth Season 2 | Hyundai Motor India Limited | BRONZE |
|
58. Best Ongoing Media Campaign |
|||||
| 1 | Mindshare | UltraTech Cement | How UltraTech Built India’s Largest Platform Celebrating Pradhans, Mukhiyas & Sarpanchs: A Four-Year Movement Still Shaping Rural India | UltraTech Cement Limited | GOLD |
| 2 | Wavemaker India | Colgate India | Colgate Oral Health Movement | Colgate (Palmolive) Pvt. Ltd. | BRONZE |
| 3 | Wavemaker India | Tata Salt | DESH KA NAMAK: YEARS OF MAKING EVERY INDIA COUNT | Tata Consumer Products Limited | BRONZE |
|
59. EMVIE for Responsible Advertising (covers areas like Privacy / Sustainability) |
|||||
| 1 | Publicis OOH | Flex Forward – OOH Industry’s 1st Green Initiative | The Billboard That Became A Bag | Publicis Media | GOLD |
| 2 | Spark Foundry | WhatsApp: Making Encryption Felt, Not Explained | Meta | BRONZE | |
|
60. EMVIE for Good |
|||||
| 1 | Publicis OOH | Flex Forward – OOH Industry’s 1st Green Initiative | The Billboard That Became A Bag | Publicis Media | GOLD |
| 2 | OpenDoor | Amazon India | Amazon ‘Box to Beds’ : Turning Delivery Boxes into Dignity at Maha Kumbh | Amazon | SILVER |
| 3 | Starcom India | P&G SHIKSHA | Thank you P&G, Yours Faithfully – Kaccha Nimbu | P&G India | BRONZE |
| 4 | HiveMinds | Namma Yatri | Namma Ride, Namma Pride | Moving Tech Innovations Private Limited | BRONZE |
| 5 | Mindshare | SBI Life | When Every Dot Counted : How one cricket match turned 196 dot balls into breast-health training for 800 women. | SBI Life Insurance Company Ltd. | BRONZE |
| GRAND EMVIE | |||||
| Wavemaker India & Colgate (Palmolive) Pvt. Ltd. | |||||
| Colgate India – Colgate Oral Health Movement | |||||
| In the category, Best Digital Strategy | |||||
| BEST MEDIA CLIENT OF THE YEAR : Hindustan Unilever Limited | |||||
| BEST MEDIA AGENCY OF THE YEAR : Mindshare | |||||
| BEST MEDIA AGENCY NETWORK OF THE YEAR : WPP Media | |||||
|
The following categories will not feature in computation of Best Media Agency of the Year, Best Media Client of the Year Award and Best Media Network of the Year. |
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|
61. EMVIE for Best Implementation Team of the Year |
|||||
|
S. No. |
Company Name |
Brand – Entry Title |
Client Company |
Category |
Metal |
| 1 | ALCHEMY ADVERTISING PRIVATE LIMITED(WORD) | Surf Excel – Surf Excel | Daag Acche Hain – The 24-Hour Chase | Hindustan Unilever Limited | Best Media Innovation: Best Use of Influencer Marketing for a brand | GOLD |
|
62. EMVIE for Best Media Buying Team of the Year |
|||||
| 1 | Mindshare | Hindustan Unilever Limited | Slaying it with Gen Z’s scroll mindset | Hindustan Unilever Limited | GOLD |
| 2 | Spark Foundary | Meta | Meta | Meta | GOLD |
| 3 | Mindshare | Hindustan Unilever Limited | Trusted Partnerships, Shared Victories | Hindustan Unilever Limited | SILVER |
| 4 | Mindshare | UltraTech Cement | SORRY, THAT’S NOT ON THE RATE CARD. | UltraTech Cement Limited | BRONZE |
| 5 | OpenDoor | Amazon India | REDEFINING BUYING EXCELLENCE IN A CHANGING MEDIA LANDSCAPE | Amazon | BRONZE |
|
63. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing |
|||||
|
NO METAL AWARDED |
|||||
|
64. Young EMVIE OF The Year |
|||||
|
S. No. |
Company Name |
Name of the Person |
Brand – Entry Title |
Client Company |
Metal |
| 1 | Zenith | Chitwan Sharma | Kitkat , Milkmaid – KitKat × One Piece — “Have an #EPIC Break” , Milkmaid – Kheer Day – Creating a Cultural Moment from a Daily Dessert , KitKat — “Break the Loop” | Nestle India | GOLD |
| 2 | EssenceMediacom | Aditi Salian | Procter & Gamble : Ye Aditi Hai Attention Ki Deewani | P&G India | GOLD |
| 3 | OpenDoor | Kadambari Rokade | Amazon Prime Video – THE GIRL WHO TURNS STATS INTO STREAMS | Amazon | SILVER |
| 4 | Madison Media | Rishabh Sainani | Asian Paints Corporate – From Impact Player to Impact Creator: Re-engineering Cricket Sponsorship for Asian Paints | Asian Paints Limited | SILVER |
| 5 | OpenDoor | Indrani R. | Amazon India – The Zero-Defect Dynamo: How Indrani R Mastered in Programmatic Excellence with Zero Defects | Amazon | BRONZE |
| BEST MEDIA PARTNER OF THE YEAR : TELEVISION – Star Sports | |||||
| BEST MEDIA PARTNER OF THE YEAR : PRINT – Hindustan Times | |||||
| BEST MEDIA PARTNER OF THE YEAR : CINEMA / OUT OF HOME / AMBIENT MEDIA – Publicis OOH | |||||
| BEST MEDIA PARTNER OF THE YEAR : RADIO – PAYTM, RADIO MIRCHI | |||||
| BEST MEDIA PARTNER OF THE YEAR : DIGITAL – Mumbai Indians | |||||
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017