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01. Best Media Strategy: FMCG – Cosmetics, toiletries, personal hygiene |
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Entry ID |
Brand |
Title |
| 118 | L’oreal Paris | One Purpose, Multiple Platforms: The “Worth It” Media Strategy |
| 119 | Sensodyne | Sensodyne World Oral Health Day 2025 – Turning a Health Awareness Day into India’s Largest Oral Health Movement |
| 125 | GILLETTE FUSION 5 | Gillette Fusion5 – Perfect Shave. Perfect Shape. Perfect Launch. |
| 126 | Dettol Antiseptic Liquid | DAL Father’s Day campaign |
| 140 | Durex | Real Time Marketing campaign |
| 142 | Colgate Total | P.L.O.T. Twist by Colgate Total |
| 144 | Colgate India | Colgate Oral Health Movement |
| 156 | Lakme Perfect Radiance | Present in Every Micro-Escape: How Lakme became a part of her chosen moments |
| 166 | Moti | Engineering Participation: How Moti turned Maharashtra’s Diwali bath ritual into a massive cultural-conversation-commerce movement |
| 175 | Dove Men | Share of Moment greater than Share of Voice |
| 180 | Rexona | Rexona: Putting Confidence in the Moments That Matter with ICC Women’s ODI World Cup |
| 1112 | Head & Shoulders | Head & Shoulders – Winning where Men are – From Sticky Dandruff to Sticky Media |
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02. Best Media Strategy: FMCG – Beverages and drinks |
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Entry ID |
Brand |
Title |
| 207 | ABinBev – Budweiser | Budweiser – In the Hands of Fans |
| 208 | Nescafe | Nescafe Classic – Make Your World |
| 216 | Red Label Natural Care | How Immunity Became Maharashtra’s Monsoon Anthem |
| 221 | Bournvita | Bournvita: Rebuilding Trust with Right Science |
| 224 | Sting | Jitna lamba six utna loud sting |
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03. Best Media Strategy: FMCG – Confectionary and food |
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Entry ID |
Brand |
Title |
| 312 | Tata Salt | FROM SCREENS TO STREETS: MAKING TATA SALT RELEVANT FOR EVERY INDIA |
| 319 | Arun Ice Creams | The Record Breaking Ice Cream Party |
| 320 | Arun Ice Creams | The Great Ice Cream Chain |
| 339 | Cadbury 5Star | 5star: Destroy Valentine’s Day |
| 349 | Britannia Croissant | Britannia Treat Croissant – “Prashant Supremacy” |
| 350 | Cadbury 5Star | 5Star: Restore Valentines Day |
| 353 | Biscoff | Welcome to the Biscoff Feeling! |
| 357 | Knorr Korean Ramen | Knorr X Squid Game: India’s Biggest Slurp Challenge |
| 360 | Biscoff | Unlocking Every Way to Biscoff |
| 365 | GCMMF (Amul) | From Screen to Spoon in 10 minutes : How Amul Converted Live Broadcast Cravings Into Dark-Store Conversions |
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04. Best Media Strategy: FMCG – Others |
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Entry ID |
Brand |
Title |
| 404 | Vim | Vim: A Clean Strategy for a Media-Dark Market |
| 405 | Surf Excel | Surf Excel: Winning the Right Matches, Markets and Moments |
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05. Best Media Strategy: Consumer Products – Automotive and Auto-related products |
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Entry ID |
Brand |
Title |
| 504 | Mercedes Benz | Mecedes Benz-Dream Days |
| 511 | ŠKODA AUTO India | Easy to Love: Making India Fall in Love with the New Škoda Kushaq |
| 514 | Castrol CRB TURBOMAX+ | Castrol CRB TURBOMAX+ – Use Dipper at Night, Use DEEPER data signals 24×7 to reach Truck Drivers! |
| 518 | Ather | Two out of 3 buyer start with an EV in mind. Only 1 in 5 rides one home – One conviction gap! And a portfolio strategy built to close it – It’s Easy on an Ather |
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06. Best Media Strategy: Consumer Durables – Electronics & Tech Products |
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Entry ID |
Brand |
Title |
| 610 | Google Gemini | India’s 1st AI cricket experience: Gemini’s multi-tournament strategic masterstroke |
| 611 | Google Gemini | The Ultimate AI Fan Companion: Gemini’s Strategic Masterstroke |
| 614 | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket |
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07. Best Media Strategy: Consumer Durables – Other Products |
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Entry ID |
Brand |
Title |
| 712 | Castrol CRB TURBOMAX+ | Castrol CRB TURBOMAX+ – Use Dipper at Night, Use DEEPER data signals 24×7 to reach Truck Drivers! |
| 713 | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists |
| 715 | UltraTech Cement | The Credibility Cascade: How UltraTech Built India’s Biggest Rural Recognition Movement |
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08. Best Media Strategy: Services – Ecommerce, Quick Commerce and Retail Online marketplaces |
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Entry ID |
Brand |
Title |
| 806 | Amazon India | Amazon ‘Box to Beds’ Media as Wayfinding: Turning Chaos into Comfort |
| 818 | Britannia | Turning CPAS into Britannia’s Growth Powerhouse: 15X Scale at 5.9X ROAS |
| 819 | Sprite | Late-Night Cravings Ko De Sprite Ka Tadka |
| 821 | Britannia Treat Croissant | Britannia Treat Croissant – “Prashant Supremacy” |
| 822 | Britannia Little Hearts | Winning Hearts, One Gen Z Bite at a Time: The Little Hearts Story |
| 830 | GCMMF (Amul) | From Screen to Spoon in 10 minutes : How Amul Converted Live Broadcast Cravings Into Dark-Store Conversions |
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09. Best Media Strategy: Services – BFSI and Fintech |
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Entry ID |
Brand |
Title |
| 901 | Airtel Payments Bank | Airtel Payments Bank – The Safe Second Account |
| 910 | Axis Max Life Insurance | IRIS: Owning the Retirement Conversation, Not Renting Airtime |
| 912 | UPI | UPI x Maha Kumbh 2025 – Millions at Play (Karodon ka Khel) |
| 914 | SBI Life | When Every Dot Counted : Protection should begin before a claim, a crisis or a policy is ever needed. |
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10. Best Media Strategy: Services – Others |
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Entry ID |
Brand |
Title |
| 1004 | Cathay Pacific | Takeoff Takeover |
| 1005 | Maruti Suzuki Service | Maruti Suzuki: Driving Service Bookings Through Intent-Led Search Strategy |
| 1013 | BIRLA OPUS | Naye Zamane Ka Birla Opus Took on Behemoth! |
| 1029 | Google Gemini | The Ultimate AI Fan Companion: Gemini’s Strategic Masterstroke |
| 1030 | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket |
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11. Best Media Strategy: Media |
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Entry ID |
Brand |
Title |
| 1107 | Amazon Prime Video | Every Feeling Has a Show. We Just Had to Learn How to Read It. |
| 1113 | Amazon Prime Video | The Election Nobody Could Skip: How Panchayat S4 Won Recall in OTT’s Most Contested Launch Week |
| 1120 | Amazon Prime Video | India’s Most Wanted: How a Show Launch Became India’s Largest Manhunt |
| 1129 | Beyond the Scorecard: The Bollywood Spin | |
| 1135 | Google Gemini | The Ultimate AI Fan Companion: Gemini’s Strategic Masterstroke |
| 1136 | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket |
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12. Best Digital Strategy |
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Entry ID |
Brand |
Title |
| 1213 | OTRIVIN | When Environment Blocks, Otrivin Unblocks |
| 1215 | Bharti Airtel | Airtel Postpaid: Delivering 1.84X Growth Through an Intelligence-Led Digital Strategy |
| 1220 | Pampers Premium Care | How Pampers Premium Care Rewrote the Rules of Premium Parenting in Digital India |
| 1232 | Meta AI | Meta AI: AI Sticks When It Fits |
| 1233 | WhatsApp: Making Encryption Felt, Not Explained | |
| 1238 | eVITARA | Reach Meets Readiness: The Digital Strategy That Powered e VITARA |
| 1246 | SUPRADYN DAILY | From Views to Vitamins: How Supradyn Daily Turned Passive Exposure into Progressive Engagement and Purchase |
| 1247 | IKEA | Beyond Digital Conversions – How IKEA taught search to optimize for total business value |
| 1249 | Colgate Total | P.L.O.T. Twist by Colgate Total |
| 1256 | Colgate India | Colgate Oral Health Movement |
| 1267 | Indulekha | Beating the Natives: How a Legacy Brand Used Amazon’s Amazon Marketing Cloud to Claim number 1 slot |
| 1276 | Starbucks | Geo-Hacking coffee with Starbucks! Spatial Intelligence to Democratize Premium Coffee in India |
| 1277 | Ching’s Secret (Tata Consumer Products) | Agent Ching Attacks |
| 1278 | Amazon Prime Video | Hathi Ram in Fresh Hell: How Everyday Media Moments Brought Paatal Lok Back to Culture |
| 1284 | Knorr Korean Ramen | Knorr X Squid Game: India’s Biggest Slurp Challenge |
| 1286 | Horlicks | Horlicks – Turning Mischief Into Media Magic |
| 1289 | Closeup | Closeup Creates A New Love Tune with Personalized AI Videos |
| 1292 | Cadbury 5Star | 5star: Do Nothing Helpline |
| 12103 | Glow & Lovely | Dethroning the Urban Feed: How GAL Re-engineered Digital Beauty Strategy |
| 12111 | Ponds Phygital | Extinguishing the Screen Fire: How POND’S Turned Invisible Damage into Visible Proof |
| 12113 | DOVE MEN | Share of Moment greater than Share of Voice |
| 12119 | Bru Gold | The Shoppable Sitcom: Turning OTT Fandom into Cultural Commerce |
| 12132 | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists |
| 12133 | Amazon Prime Video | How The Traitors Built Weekly Appointment Viewing Through a Connected Digital Ecosystem |
| 12141 | Tata Tea Agni | Tata Tea Agni Extra Josh – A Data-Led Digital Blueprint for Fragmented Rural Retail |
| 12144 | Britannia Bourbon | One Million Desserts Bourbon-AI-zed |
| 12145 | JioHotstar | JioStar’s IPL: Owning Every Screen, Converting a Nation |
| 12147 | UltraTech Cement Ltd | The Invisible Engine of India: How UltraTech made an entire nation experience the invisible force powering its growth |
| 12148 | Amazon Prime Video | India’s Most Wanted: How a Show Launch Became India’s Largest Manhunt |
| 12149 | Jiostar Studios | From Buzz to Box Office: How Avatar: Fire & Ash Turned a Digital Ecosystem into ₹235 Crore |
| 12162 | Cricket Had the Numbers. We Spoke the Language : The Bollywood Spin | |
| 12163 | Castrol Auto Service | Castrol Auto Service: Driving expert car care, accelerating powerful growth |
| 12179 | Castrol EDGE | Castrol EDGE: A Bold Move By A Market Leader, That Stunned The Audience! |
| 12187 | BIRLA OPUS | Naye Zamane Ka Birla Opus Took on Behemoth! |
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13. Best Media Innovation: Television |
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Entry ID |
Brand |
Title |
| 1306 | Godrej Security Solutions | The Crime Scene Takeover: Godrej Security Solutions x CID |
| 1307 | Philips Domestic Appliances | From Philips Purchase to the KBC Hot Seat: Turning Television into an Experience |
| 1308 | Amazon India | Amazon “Shop the Scene” – Turning India’s most watched FTA programs into Amazon Storefront |
| 1315 | BHIM – Bharat Ka Apna Payments App | KBC Golden Week with BHIM Payments App – A never before opportunity to reach the Hot Seat |
| 1337 | Asian Paints | The Masterstroke That Reached a Billion Hearts and Won Infinite Emotions |
| 1340 | Asian Paints Corporate | How Asian Paints went beyond sponsorship to make South India’s most-watched home its own! |
| 1343 | Oreo | Manifesting India’s Dream On Every Cream |
| 1348 | ROFF Tile Adhesive | ROFF Tile Adhesive x BIGG BOSS – How ROFF Turned India’s Biggest Reality Show into Living Proof of ‘Mazboot Pakad” |
| 1349 | Fevicreate | Fevicreate IdeaLabs Creating Prime-Time from Classroom Minds: India’s First Original TV Property Built on Children’s Creativity |
| 1350 | UltraTech Cement Ltd | From Broadcast to Behaviour: How UltraTech Turned Television Into the Gateway to 1.9 Billion Intelligent Logos |
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14. Best Media Innovation: Print – Dailies & Magazines |
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Entry ID |
Brand |
Title |
| 1403 | WhatsApp: Encrypted On Paper | |
| 1406 | ŠKODA AUTO India | From Paper to Platform: Reimagining Print as India’s First Virtual Showroom |
| 1408 | Star Pravah | The most powerful newspaper advertisement of the year wasn’t meant to be seen |
| 1412 | SWIGGY INSTAMART | SWIGGY INSTAMART MANGO PHOTOCHROMATIC AD |
| 1421 | Redmi | WHEN WATER BECAME THE MEDIUM |
| 1423 | NPCI Corporate | NPCI – Four Centuries of Art. One Evolving Story of Trust. |
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15. Best Media Innovation: Out of Home, Ambient Media & Cinema |
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Entry ID |
Brand |
Title |
| 1509 | Spotify | Spotify – Aaj raaste mein kya suna |
| 1512 | Bata Victoria Ballerina | Bata Victoria Ballerina: The Launch That Stepped Off the Billboard |
| 1517 | Amazon India | Amazon ‘Box to Beds’ Media as Wayfinding: Turning Chaos into Comfort |
| 1518 | Amazon India | The Sky as Social Currency — How Amazon’s Drone Show Owned Durga Puja |
| 1547 | OnePlus | Turning Commutes into Camera Moments |
| 1548 | UltraTech Cement | Bade Iraadon Ka Gaana: Turning Pandal Queues into Community Choirs |
| 1549 | UltraTech Cement | The Walk-In Billboard: How UltraTech Turned Outdoor Media into a Home-Building Classroom |
| 1551 | UltraTech Cement | Bade Iraadon Ki 108 Ghantiyan: When the Route Became the Medium |
| 1552 | Naukri | Kab tak latke Rahogey |
| 1553 | UltraTech Cement | Nirmaan Ki Saanp Seedhi: When the Mela Became the Medium |
| 1554 | UltraTech Cement Ltd | Every PIN Code. Every Logo. An Intelligent Homebuilding Expert. |
| 1555 | Lifebuoy | Lifebuoy ka Aasmaan mein Ganga Snaan Dekha Kya? |
| 1561 | Oreo | #PlayWithEmAll – World’s 1st Ever Collectible Cookie |
| 1570 | POND’S | From Unseen Threats to Undeniable Proof – How Pond’s Reimagined Cinema Experience with Avatar: Fire & Ash |
| 1572 | Thums Up | Thums Up – Billboard Se Bahar, Sabki Nazar Mein |
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16. Best Media Innovation: Audio (Radio, Podcasts & Others) |
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Entry ID |
Brand |
Title |
| 1604 | Surf Excel | Using Voice Ad Sequencing in The Age of Video to Reach Rural India |
| 1606 | Tata Salt | NAMAK HO TATA KA: WHEN THE JINGLE BECAME THE MEDIUM |
| 1607 | P&G SHIKSHA | Giving the Learning Gap a Voice |
| 1620 | Center Fruit | India’s First Rural Telephonic AI Campaign |
| 1626 | Brooke Bond Taj Mahal | Taj Mahal Chai Bansuri – A Tea Kettle plays a Symphony to Solitude |
| 1627 | UltraTech Cement Ltd | THE DAY INDIA’S INFRASTRUCTURE SPOKE |
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17. Best Media Innovation: Digital – Performance – Paid Search |
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Entry ID |
Brand |
Title |
| 1706 | Axis Maxlife Insurance | How Axis Maxlife Insurance captured Intent before Search |
| 1707 | Kérastase | Search Mastery: How Kérastase Balanced Scale with Budget |
| 1709 | ITC Hotels | From Clicks to Check-Ins: How ITC Hotels Rebuilt Paid Search Into a Direct-Booking Operating Model |
| 1711 | Nespresso | Signal to Scale: Building India’s Intelligent Paid Search Engine for Premium Coffee |
| 1712 | Royal Enfield | ROYAL ENFIELD – TURNING INTENT INTO REAL RIDERS |
| 1718 | Unilever | Beyond the Amazon Search Bar: From Keyword Bidding to Audience Intelligence |
| 1731 | Cadbury Milkinis | From Zero to Search – Rewriting the Quick Commerce Paid Search Playbook |
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18. Best Media Innovation: Digital – Performance – SEO |
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Entry ID |
Brand |
Title |
| 1801 | Home Centre | Engineering Discoverability: How Home Centre Delivered 110% Organic Growth and 361.4% AI Visibility at Scale |
| 1803 | Oben Electric | Oben Electric’s 444% Organic Growth Engine: Winning EV Buyers Through AI Search |
| 1804 | Vi | Vi Intent-to-Action SEO Engine |
| 1814 | Eicher Motors | India was Googling Royal Enfield. Bikewale/Bikedekho Was Answering. Until now |
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19. Best Media Innovation: Digital – Social Media |
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Entry ID |
Brand |
Title |
| 1911 | KitKat | KitKat × Spotify – Break the Loop: Transforming Passive Scrolling into Meaningful Breaks |
| 1912 | KitKat | KitKat Snap to Decide: Turning an Iconic Product Cue into India’s Next Social Ritual |
| 1924 | Maruti Suzuki | From Leads to Retails: How Maruti Suzuki Rewired Automotive Marketing with Meta CAPI |
| 1927 | Amazon India | AMAZON SHOPTHESCENE: Where every story ends with Amazon |
| 1929 | Philips OneBlade Intimate | Don’t beat around the bush |
| 1930 | Philips OneBlade | The Gen Z Growth Engine |
| 1933 | Royal Stag | RS = RS: Hence Proved |
| 1935 | Colgate India | Colgate Oral Health Movement |
| 1937 | Blenders Pride | The Futureverse of Fashion’ with Meta Ray-Ban |
| 1947 | i-Pill Daily | I Pill Daily: Unmute the Silence |
| 1964 | Horlicks | Horlicks Chhoto Byomkesh – Breaking category codes through mischief |
| 1970 | Jameson | JAMESON CONNECTS: A worthy sequel. Still walking the opposite way. |
| 1988 | Elle18 | Elle18 Glam Gang : Turning College Campuses into India’s Largest Peer Powered Beauty Network |
| 1991 | CADBURY 5STAR | 5Star x Squid Game: Winning by Doing Nothing |
| 1995 | Cadbury 5Star | 5Star: Restore Valentines Day |
| 19100 | Oreo | Manifesting India’s Dream On Every Cream |
| 19108 | Jiostar Studios | Pledge Before Purchase: How Avatar: Fire & Ash Turned a Social Feature Into India’s First Transactional Media Engine |
| 19111 | Oreo | #PlayWithEmAll – World’s 1st Ever Collectible Cookie |
| 19113 | Dove | Dove creates the Reborn Stronger Playbook |
| 19128 | Sprite | Sprite: Spice Ko Laga Sprite Ka Tadka |
| 19142 | Coca-Cola | Coke Time. Half Time.: Turning the Break Itself Into a Social Targeting Model |
| 19145 | Coca-Cola | Coke x FIFA Trophy Tour: Turning Creator Feeds Into a Front Row to Football History |
| 19147 | Knorr Korean Ramen | Knorr – Dare to Slurp |
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20. Best Media Innovation: Digital – Display |
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Entry ID |
Brand |
Title |
| 2004 | Meta AI | Meta AI: AI Sticks When It Fits |
| 2011 | Tresemme | No Display, No Demand: How a 90-Day Pause Proved TRESemmé’s Interactive Edge |
| 2021 | Colgate India | Colgate Oral Health Movement |
| 2026 | Amazon Prime Video | Feel It. Watch It: The AI That Read Emotion, Not History |
| 2028 | Amazon Prime Video | How a 404 Error Became Prime Video’s Sharpest Launch Ad |
| 2030 | UltraTech Cement | From Impressions to Answers: How UltraTech Turned Digital Display into a Home Building Assistant |
| 2037 | Indriya Jewellery | Dil Se Display: When a Banner Learned to Listen |
| 2039 | JIO HOTSTAR | Every Tap Solved the Case: How JioHotstar Turned an Interstitial into an Investigation for Vikram On Duty |
| 2052 | Castrol CRB TURBOMAX+ | Castrol CRB TURBOMAX – Use Dipper at Night, Use DEEPER data signals 24×7 to reach Truck Drivers! |
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21. Best Media Innovation: Digital – Video |
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Entry ID |
Brand |
Title |
| 2103 | Dove Men Care+ | Dove Men shows what being “man enough” looks like with The Family Man S3 |
| 2104 | ENO | ENO Cricket Campaign |
| 2115 | Durex | Durex 003 Launch Campaign |
| 2116 | Amazon India | AMAZON SHOPTHESCENE: Where every story ends with Amazon |
| 2120 | Audi India | Audi – When the Scroll Became the Story |
| 2123 | Royal Stag | RS = RS: Hence Proved |
| 2138 | Colgate India | Colgate Oral Health Movement |
| 2139 | Cadbury 5Star | 5star: Do Nothing Helpline |
| 2149 | Jameson | JAMESON CONNECTS: A worthy sequel. Still walking the opposite way. |
| 2156 | Cadbury 5star | 5Star: Make AI Mediocre Again |
| 2164 | CADBURY 5STAR | 5Star x Squid Game: Winning by Doing Nothing |
| 2177 | Tresemme | Tresemme pioneers Micro Drama Storytelling with Dolly Singh |
| 2187 | Mondelez Foods India Pvt Ltd | Cadbury Dairy Milk : Uniting India, One sweet story |
| 2194 | Coca-Cola | Coke Studio Bharat Live – Made To Be Heard. Built To Be Watched. |
| 2196 | Star Studio18 | Mission Impossible : Making Tom Cruise feel ‘Apna’ |
| 2197 | Coca-Cola | Coke Studio Bharat Live – The Voice That Didn’t Just Tell You About The Show — It Took You Closer To It |
| 2199 | UltraTech Cement Ltd | FROM ARMY MAN TO FAMILY MAN: How UltraTech turned a 7-minute film into a digital video journey people chose to follow |
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22. Best Media Innovation: Digital – Voice |
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Entry ID |
Brand |
Title |
| 2202 | P&G SHIKSHA | Giving the Learning Gap a Voice |
| 2204 | UltraTech Cement | REPLACING SKIP ABILITY WITH SPEAK ABILITY |
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23. Best Media Innovation: Use of e-commerce and q-com marketplace |
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Entry ID |
Brand |
Title |
| 2301 | Tata Consumer Products Limited | The Premium Placement Myth : Cracking The Code Of The Digital Aisle |
| 2309 | P&G SHIKSHA | Reinventing the Last Mile of Purpose |
| 2310 | Meta AI | Meta AI: AI Sticks When It Fits |
| 2315 | Amazon India | AMAZON SHOPTHESCENE: Where every story ends with Amazon |
| 2329 | ŠKODA AUTO India | Škoda X Zepto Industry-First Innovation Campaign |
| 2331 | Comfort | #SmellItToBuyIt Campaign |
| 2333 | Amazon Prime Video | The Underworld Arrived with Dinner: How Paatal Lok Hijacked India’s Food Delivery Ritual |
| 2334 | Amazon Prime Video | Prime Video’s New Formula for Turning Carts into Content |
| 2343 | Amazon Prime Video | Mission Binge: Turning Zepto Into A Stakeout For India’s Most Wanted Man |
| 2345 | JIOSTAR STUDIOS | Mission Impossible × Zepto: Where Every Delivery Became a Mission |
| 2350 | Britannia | Britannia & Zepto: Revisioning Shopper Experience Online |
| 2359 | Tata Motors | From Cart to Car : The First Tata Sierra on Amazon |
| 2363 | Nissan Motors India Pvt Ltd | Amazon OPA for Nissan Magnite KURO : When the Box Became the Billboard: Amazon OPA x Nissan Magnite KURO |
| 2368 | GCMMF (Amul) | From Screen to Spoon in 10 minutes : How Amul Converted Live Broadcast Cravings Into Dark-Store Conversions |
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24. Best Media Innovation: Use of Connected TVs |
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Entry ID |
Brand |
Title |
| 2404 | BIRLA OPUS | Indian Colours League: Birla Opus’ Game-Changing IPL Hack |
| 2407 | Nescafe | NESCAFÉ Classic – Make Your World: Turning the Living Room into a Storytelling Platform |
| 2414 | Amazon India | Pioneering Programmatic Live Sports: How Audience360’s Data Spine Unlocked Precision at Scale on WPL |
| 2424 | JioHotstar | JioHotstar’s STP Formula for CTV: Using ACR Tech to Convert Millions from TV to 4K Streaming |
| 2426 | Amazon Prime Video | Introducing a Man Nobody Knew, By Provoking Him With a Button Nobody Could Press |
| 2430 | Ather | Owning the Living Room: How Ather Rewired its media fundamentals |
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25. Best Media Innovation: Best Use of Emerging Technology (excluding AI) for a Media Solution |
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|
Entry ID |
Brand |
Title |
| 2506 | P&G SHIKSHA | MINT: Engineering Moments of Intent to Erase the Learning Gap |
| 2512 | Kwality Walls Twister | THE PRODUCT MECHANIC BECAME THE MEDIA MECHANIC |
| 2513 | Pantaloons | When Technology Brought the Deep Dormant Alive! |
| 2516 | Blenders Pride | The Futureverse of Fashion’ with Meta Ray-Ban |
| 2518 | ABSOLUT | From Philosophy to Phenomenon: Absolut Owns the Sky |
| 2523 | Kingfisher packaged drinking water | Bird + Jingle ft. Good Times in Cricket |
| 2529 | Lacto Calamine Sunscreen | Lacto Lens: Making UV Visible |
| 2530 | Amazon India | Audience360: Engineering Amazon’s External Data Spine |
| 2535 | UltraTech Cement | REPLACING SKIP ABILITY WITH SPEAK ABILITY |
| 2547 | Britannia | Britannia & Zepto: Revisioning Shopper Experience Online |
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26. Best Media Innovation: Best Use of AI for a Media Solution |
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|
Entry ID |
Brand |
Title |
| 2613 | Colgate India | Colgate Oral Health Movement |
| 2634 | Center Fruit | India’s First Rural Telephonic AI Campaign |
| 2642 | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists |
| 2643 | BIRLA OPUS | India’s First AI Personalized Portfolios for Trade Experts |
| 2645 | UltraTech Cement Ltd | From Impressions to Intelligence: Turning Logoes into1.9 Bn Empathetic AI Homebuilding Experts |
| 2647 | Britannia Bourbon | One Million Desserts Bourbon-AI-zed |
| 2650 | Reclaiming Cricket Commentary with Female Fans (“Bollywood Spin”) | |
| 2652 | Closeup | Closeup Creates A New Love Tune with Personalized AI Videos |
| 2656 | Britannia Milk Bikis | How AI voice gave one actor two tongues, and two states a new parenting companion |
| 2671 | Thums Up | Scroll. Spot. Solve. | The Campaign That Turned Social into a Game |
| 2674 | Candyman | Once Upon a Time By Candyman |
| 2675 | Amazon Prime Video | Panchayat Season 4 – Launched an Election on your Phone |
| 2676 | Google Gemini | India’s 1st AI powered ultimate cricket fandom moments, with Gemini |
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27. Best Media Innovation: Best Use of Influencer Marketing for a brand |
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Entry ID |
Brand |
Title |
| 2703 | Uber India | The Hyderabaddies Effect: How Travis Head helped Uber win Hyderabad |
| 2707 | Hero Destini | Hero Destini: Engineering the “New Hero” Narrative |
| 2710 | McDowell’s No.1 Soda | Yaaron Wali Baat – Bigg Boss & India Idol Integration |
| 2712 | Airtel Payments Bank | Airtel Payments Bank – The Safe Second Account |
| 2733 | Colgate Total | P.L.O.T. Twist by Colgate Total |
| 2734 | Philips OneBlade Intimate | Don’t beat around the bush |
| 2736 | Philips OneBlade | The Gen Z Growth Engine |
| 2744 | Royal Stag | RS = RS: Hence Proved |
| 2746 | Blenders Pride | The Futureverse of Fashion’ with Meta Ray-Ban |
| 2755 | Horlicks | Horlicks Chhoto Byomkesh – Breaking category codes through mischief |
| 2759 | Cadbury Silk | Say It With Silk: Rewriting Valentine’s Day for Gen Z |
| 2760 | Berger India Pvt Ltd | 50 Years of Stardom – A tribute by Berger Paints |
| 2765 | Surf Excel | Surf Excel | Daag Acche Hain – The 24-Hour Chase |
| 2769 | Cadbury 5Star | 5star: Destroy Valentine’s Day |
| 2785 | UltraTech Cement Ltd | UltraTech Se Pucho 2.0: Building Trust in AI Through India’s Most Trusted Voices |
| 2791 | Elle18 | Elle18 Glam Gang : Turning College Campuses into India’s Largest Peer Powered Beauty Network |
| 2796 | Lufthansa | Moving beyond the map – one destination at a time with #LufthansaInsiderGuide |
| 27101 | Cadbury 5Star | 5Star: Restore Valentines Day |
| 27109 | Sunsilk | The Sunsilk Bounce creates a World Record |
| 27112 | Tresemme | Tresemme pioneers Micro Drama Storytelling with Dolly Singh |
| 27116 | Oreo | Manifesting India’s Dream For Every Cream |
| 27125 | Cadbury Silk | Cadbury Silk: Love That’s Real, Not AI-Generated |
| 27127 | Castrol MAGNATEC | The Castrol MAGNATEC pillow – the centre of attraction amongst a host of celebrities and influencers |
| 27134 | Thums Up | Manifesto – Building the Toofani Anthem |
| 27135 | Biscoff | Unlocking Every Way to Biscoff |
| 27138 | Thums Up | Gully Cricket — Winning the IPL Without Sponsorship |
| 27140 | Thums Up | Thums Up – Toofani Har Andaaz Mein |
| 27150 | Britannia Pure Magic Stars | The Fake Shaadi That Made a Star |
| 27151 | Treat Croissant | Britannia Treat Croissant – “Prashant Supremacy” |
| 27153 | SBI Life | When Every Dot Counted : India’s strongest women did not endorse the message. They carried it. |
|
28. Best Media Innovation: Events / Experiential Marketing |
||
|
Entry ID |
Brand |
Title |
| 2813 | Mercedes Benz | AMG Experience: When the Experience Became the Media |
| 2814 | Vim | Moving an immovable market share with a Maha Kadhai at the Maha Kumbh |
| 2815 | Tata Salt | TATA SALT KI DHUN: WHEN THE BRAND TOOK TO THE ROAD |
| 2822 | Royal Canin | Unique Pets, Unique Needs, Precise Nutrition |
| 2825 | Amazon India | Amazon ‘Box to Beds’ Media as Wayfinding: Turning Chaos into Comfort |
| 2831 | Comfort | #SmellItToBuyIt Campaign |
| 2850 | Jameson | Manifesting A Sky Full of Stars |
| 2857 | UltraTech Cement | The Home-Building Experience India Walked Into |
| 2860 | Bournvita | Bournvita: Rebuilding Trust with Right Science |
| 2861 | UltraTech Cement | Ghar Jo Pehchaan Ban Jaaye: One Platform, Five Home-Building Experiences |
| 2863 | Lifebuoy | Lifebuoy ka Aasmaan mein Ganga Snaan Dekha Kya? |
| 2865 | UltraTech Cement | When a Mannat (Wish) Became a Home |
| 2866 | Biscoff | Welcome to the Biscoff Feeling! |
| 2870 | Mondelez Foods India Pvt Ltd | From Media to Mishti: Becoming Part of Bengal |
| 2873 | Thums Up | Every Bottle a Golden Ticket: The Toofani Zone World Cup Experience |
| 2876 | Biscoff | Unlocking Every Way To Biscoff |
| 2877 | POND’S | From Unseen Threats to Undeniable Proof – How Pond’s Reimagined Cinema Experience with Avatar: Fire & Ash |
| 2884 | Star Studio18 | Avatar Nahi अवतार | Avatar: Fire & Ash |
| 2890 | SBI Life | When Every Dot Counted : One match. One live unboxing. 196 reminders. 800 women trained. |
|
29. Best Media Innovation: Direct Marketing |
||
|
Entry ID |
Brand |
Title |
| 2903 | Colgate India | Colgate Oral Health Movement |
| 2910 | Amazon Prime Video | Panchayat Season 4 – Launched an Election on your Phone |
|
30. Best Media Innovation: Branded Content that leverages EXISTING CONTENT across any media – online or offline or both |
||
|
Entry ID |
Brand |
Title |
| 3008 | Dove Men Care+ | Dove Men shows what being “man enough” looks like with The Family Man S3 |
| 3009 | ABG – Aditya Birla Management Corporation | ABG X KBC: Igniting Purpose, Inspiring a Nation |
| 3011 | Amazon India | AMAZON SHOPTHESCENE: Where every story ends with Amazon |
| 3014 | Bru Gold | Hijacking the Hype: Turning The Family Man 3 into a Full-Funnel Commerce Engine for BRU Gold |
| 3018 | BHIM – Bharat Ka Apna Payments App | KBC Golden Week with BHIM Payments App – A never before opportunity to reach the Hot Seat |
| 3024 | Colgate India | Colgate Oral Health Movement |
| 3044 | IKEA India | IKEA Cooked Without Saying A Word: How IKEA Captured the Soul of India’s Most-Watched Kitchen |
| 3046 | Lufthansa | From Airport Runway to Fashion Runway – Lufthansa at 25th Lakme Fashion Week |
| 3051 | UltraTech Cement Ltd | How UltraTech borrowed credibility instead of creating content |
| 3054 | Asian Paints Corporate | From Sponsoring the Show to Hijacking the Story |
| 3057 | Tresemmé | Tresemmé: Creating Bollywood’s First Hair Icon Award |
| 3060 | SBI Life | When Every Dot Counted : We did not interrupt the match. We rewrote what the match already showed. |
|
31. Best Media Innovation: Branded Content focused on CREATING ORIGINAL CONTENT across any media – online or offline or both |
||
|
Entry ID |
Brand |
Title |
| 3105 | Surf Excel | Using Voice Ad Sequencing in The Age of Video to Reach Rural India |
| 3112 | Star Studio18 | JOlly LLB 3 – Jolly Vs Jolly |
| 3116 | Kingfisher packaged drinking water | Bird + Jingle ft. Good Times in Cricket |
| 3117 | Horlicks | Horlicks Chhoto Byomkesh – Breaking category codes through mischief |
| 3120 | UltraTech Cement Ltd | TURNING AKASHVANI INTO A HOME-BUILDING HELPDESK |
| 3136 | Cadbury 5Star | 5star: Destroy Valentine’s Day |
| 3141 | Red Label Natural Care | Red Label Natural Care – Culture pays for premium |
| 3146 | Elle18 | Elle18 Glam Gang : Turning College Campuses into India’s Largest Peer Powered Beauty Network |
| 3152 | Cadbury 5Star | 5Star: Restore Valentines Day |
| 3164 | Dove | Dove creates the Reborn Stronger Playbook |
| 3166 | Cadbury Silk | Cadbury Silk: Love That’s Real, Not AI-Generated |
| 3167 | Moti | Turning Tradition Into Trend: Moti Soap’s GenZ–First Diwali |
| 3170 | Glow & Lovely | Glow & Lovely’s ‘Noor’ – Punjabi Pop Connecting with the women of Bharat |
| 3171 | Thums Up | Thums Up x Gully Cricket |
| 3173 | BIRLA OPUS | Birla Opus Paints Rewrote the Content Playbook |
| 3175 | Amazon Prime Video | Panchayat Season 4 – Launched an Election on your Phone |
|
32. Best Media Innovation: Rural Activation |
||
|
Entry ID |
Brand |
Title |
| 3214 | Tata Salt | THE ROAD TO RURAL BHARAT: TATA SALT’S IODINE MOVEMENT |
| 3215 | Vim | Moving an immovable market share with a Maha Kadhai at the Maha Kumbh |
| 3216 | Kurkure | When Rural Uttar Pradesh Needed Direction, Kurkure Became the Landmark |
| 3223 | Center Fruit | India’s First Rural Telephonic AI Campaign |
| 3227 | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists |
| 3229 | UltraTech Cement | From Homecoming to Homebuilding |
| 3234 | Lifebuoy | Lifebuoy ka Aasmaan mein Ganga Snaan Dekha Kya? |
|
33. Best Media Innovation: Sponsorships |
||
|
Entry ID |
Brand |
Title |
| 3315 | ABG – Aditya Birla Management Corporation | ABG X KBC: Igniting Purpose, Inspiring a Nation |
| 3319 | Colgate Total | P.L.O.T. Twist by Colgate Total |
| 3324 | UltraTech Cement Ltd | How UltraTech Rewrote the Rules of Sponsorship on India’s Biggest Quiz Show with Ghar Ek Mauka Ek |
| 3326 | ABSOLUT | From Philosophy to Phenomenon: Absolut Owns the Sky |
| 3329 | BHIM – Bharat Ka Apna Payments App | BHIM Golden Week: The Sponsorship That Opened KBC’s Hotseat |
| 3333 | Kingfisher packaged drinking water | Bird + Jingle ft. Good Times in Cricket |
| 3340 | Bisleri | Replacing Cola with Water |
| 3347 | Kissan Ketchup | Kissan: Mastery Meets Mischief: a three-stage media engine to beat the silbatta |
| 3362 | Asian Paints Corporate | The Biggest Celebration Was Never in the Stadium, It Was Inside Millions of Indian Homes |
| 3365 | UltraTech Cement Ltd | From Cricket to Kabaddi to Prime-Time: Owning India’s Defining Moments |
| 3370 | Asian Paints Royale Glitz | The Sponsorship that refused to stay on the sidelines |
| 3372 | Go Cheese | Go Cheese didn’t sponsor Bigg Boss. It got the Contestants hooked. |
| 3381 | Asian Paints Royale Glitz | Redefining Sponsorship: Building Brand Legacy Beyond Visibility |
| 3382 | Eternal Limited | Delivering Pongal from Big Boss House to Consumer |
| 3383 | Oreo | Manifesting India’s Dream On Every Cream |
| 3385 | Tresemme | Tresemme pioneers Micro Drama Storytelling with Dolly Singh |
| 3389 | Maaza | Maaza- Wheel of Fortune Sposnorship |
| 3397 | Peter England | Beyond Sponsorship: Turning a Cricket Podcast into a Brand Platform |
| 33103 | NPCI Corporate | Five Episodes. One Story. A Different Way to See NPCI. #AFK |
| 33105 | Avvatar | Muscle Mass to Media Mass. How Avvatar Made an Indian Protein Brand Truly Unmissable |
| 33106 | HINT (Formerly Macho Hint) | HINT didn’t buy a spot on KBC. It became a moment inside. |
| 33107 | SBI Life | When Every Dot Counted : The title sponsor left. Women’s health took the lead position. |
| 33113 | GCMMF ( AMUL) | The Sponsorship That Sold |
|
34. Best Media Innovation: Moment Marketing |
||
|
Entry ID |
Brand |
Title |
| 3404 | Hero Destini | Hero Destini: Rajamouli’s Social Media intrigue |
| 3409 | Maggi | Maggi’s Moment Magic: Turning Everyday Moments into Cravings |
| 3413 | Vim | Moving an immovable market share with a Maha Kadhai at the Maha Kumbh |
| 3419 | Spotify | Spotify – Aaj raaste mein kya suna |
| 3424 | Cathay Pacific | Takeoff Takeover |
| 3427 | Xclamat!on Mixers | The Biggest Character Heist in the History of Media |
| 3433 | JIO HOTSTAR | Turning Cyber Fear into Curiosity: How Special Ops 2.0 Found Its Audience First (Hyperlocal Targeting) : JioHotstar |
| 3437 | Cadbury Silk | Say It With Silk: Rewriting Valentine’s Day for Gen Z |
| 3444 | Surf Excel | The Daag Surf Excel Didn’t Wash |
| 3449 | Cadbury 5Star | 5star: Destroy Valentine’s Day |
| 3455 | Cadbury 5star | Scotland’s “Do Nothing” World Cup Hijack |
| 3464 | JIO HOTSTAR | The Stream That Became The Stadium : Coldplay live on JioHotstar |
| 3471 | Lifebuoy | Lifebuoy ka Aasmaan mein Ganga Snaan Dekha Kya? |
| 3474 | Tata Tea Gold | The Daily Blend of Love |
| 3475 | Cadbury 5Star | 5Star: Restore Valentines Day |
| 3481 | Cadbury Silk | Cadbury Silk: Love That’s Real, Not AI-Generated |
| 3486 | Cadbury Celebrations | Cadbury Celebrations: Making Every Diwali a Reason to Celebrate Together |
| 3498 | UltraTech Cement Ltd | Engineers Build India Every Day. We Gave India One Day to Notice |
| 34102 | Google Search | Googlies on Google: Gamifying Search for IPL 2025 |
| 34106 | Google Gemini | India’s 1st AI powered ultimate cricket fandom moments, with Gemini |
| 34108 | SBI Life | When Every Dot Counted : The moment was not on the calendar. It opened when Dream11 exited. |
|
35. Best Media Innovation: Gaming |
||
|
Entry ID |
Brand |
Title |
| 3508 | Nescafe RTD | Streamo : Winning Over Gen Z: NESCAFÉ RTD’s Gaming-Focused Campaign |
| 3509 | KitKat | KitKat transformed an interruption into gameplay by integrating its iconic ‘Have a Break’ proposition directly into one of the world’s most played mobile games.” |
| 3511 | Boost Protein | When Performance Became the Game |
| 3516 | Chupa Chups | Game On with Chupa Chups |
| 3521 | Kwality Walls | WHEN THE PROMOTION LEARNED TO PLAY |
| 3522 | Kellogg’s Chocos Multigrain | Kellogg’s Chocos Multigrain: Rebuilding Trust, One Touchpoint at a Time |
| 3524 | Amazon Prime Video | When Reality TV Entered Live Gameplay: How The Traitors Turned India’s Gaming Community into Co-Conspirators |
| 3525 | UltraTech Cement | REPLACING SKIP ABILITY WITH SPEAK ABILITY |
|
36. Best Media Innovation: Use of Local Language/ Regional Media – Television |
||
|
Entry ID |
Brand |
Title |
| 3602 | Dhara | Dhara’s localized Marketing Triumph in Assam |
| 3606 | Colgate India | Colgate Oral Health Movement |
| 3615 | Asian Paints ACE Emulsion & Tractor Emulsion | TURNING SOUTH INDIAS PRIME-TIME INTO PURCHASE-TIME |
| 3618 | Eternal Limited | Delivering Pongal from Big Biss House to Consumer |
|
37. Best Media Innovation: Use of Local Language/ Regional Media – Print |
||
|
Entry ID |
Brand |
Title |
| 3703 | Colgate India | Colgate Oral Health Movement |
| 3704 | Aditya Birla Sun Life Asset Management Company | Beyond the Page: Turning Print into Investor Experience |
|
38. Best Media Innovation: Use of Local Language/ Regional Media – Radio |
||
|
Entry ID |
Brand |
Title |
| 3804 | UltraTech Cement | When Bengal Heard Its Own Progress |
|
39. Best Media Innovation: Use of Local Language/ Regional Media – Digital |
||
|
Entry ID |
Brand |
Title |
| 3910 | Colgate India | Colgate Oral Health Movement |
| 3914 | Red Label Natural Care | Red Label Natural Care – Culture pays for premium |
| 3916 | UltraTech Cement | From Homecoming to Homebuilding |
| 3920 | Oreo | Oreo Pongal: Turning Cinema Fandom into Brand Play |
| 3922 | Asian Paints Royale Glitz | One Bigg Boss. Three Regional Conversations. |
|
40. Best Media Innovation: Use of Local Language/ Regional Media – Cinema |
||
|
Entry ID |
Brand |
Title |
| 4006 | Peter England | Where Cricket Met the Emotion of Kollywood |
|
41. Best Media Innovation: Sports Marketing using Cricket |
||
|
Entry ID |
Brand |
Title |
| 4104 | Uber India | Uber Hyderabaddies: Turning a Cricket Storyline into a Commute Story |
| 4106 | ENO | ENO Cricket Campaign |
| 4116 | Colgate Total | P.L.O.T. Twist by Colgate Total |
| 4119 | Royal Stag | RS = RS: Hence Proved |
| 4122 | Kingfisher packaged drinking water | Bird + Jingle ft. Good Times in Cricket |
| 4132 | Surf Excel | Surf Excel: Turning Cricket’s Dirt into Cultural Media Impact |
| 4137 | BIRLA OPUS | Indian Colours League: Birla Opus’ Game-Changing IPL Hack |
| 4144 | Cricket Had Commentary. We Gave It Culture – Bollywood Spin | |
| 4145 | Oreo | Manifesting India’s Dream On Every Cream |
| 4149 | Thums Up | From Bottle to Boundary: The Toofani Zone World Cup Experience |
| 4158 | Coca-Cola | Coke Time. Half Time.: Owning Cricket’s Most Anticipated Pause |
| 4160 | Google Gemini | Beyond the Logo: India’s 1st AI Powered Cricket Experiential Sponsorships with Gemini |
| 4164 | GCMMF ( AMUL) | Amul Cracked the Cricket Code |
|
42. Best Media Innovation: Sports Marketing using non-Cricket |
||
|
Entry ID |
Brand |
Title |
| 4203 | Bisleri | Replacing Cola with Water |
| 4211 | Coca-Cola | Coke x FIFA Trophy Tour: Using Football, India’s Rising Second Sport, to Build a Nationwide Participation Platform |
|
43. Best Media Research / Analytics using proprietary data |
||
|
Entry ID |
Brand |
Title |
| 4302 | Hero MotoCorp | Hero Multi-brands: Data-Driven ROI Alchemy |
| 4305 | Colgate India | Colgate Oral Health Movement |
| 4312 | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists |
|
44. Best Media Research / Analytics using existing data |
||
|
Entry ID |
Brand |
Title |
| 4403 | Pampers Premium Care | The Parenting Identity Graph : Engineering Precision Growth for Pampers Premium Care |
| 4411 | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists |
| 4413 | BEARDO | Beardo: Clicks to Chemistry – From search intent and shopping behavior to the next generation of fragrances. |
|
45. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology |
||
|
Entry ID |
Brand |
Title |
| 4508 | Pampers Premium Care | The Parenting Identity Graph : Engineering Precision Growth for Pampers Premium Care |
| 4512 | Dove Bodywash | From Claim to Proof: How Algorithmic Modelling Solved the Q-Commerce Attribution Trap |
| 4514 | Hindustan Unilever | The Audience Integrity Framework |
| 4515 | Colgate India | Colgate Oral Health Movement |
| 4523 | UltraTech Cement | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists |
| 4525 | JioHotstar | The 600Million Paywall: How First-Party Data Converted a Nation of Free Viewers |
| 4527 | Mondelez | The Data-to-Demand Blueprint: How Mondelez India Built a Privacy-First Consumer Data Ecosystem Powering Full-Funnel Growth |
|
46. Best Integrated Campaign: FMCG – Cosmetics, toiletries, personal hygiene |
||
|
Entry ID |
Brand |
Title |
| 4601 | Sensodyne | Sensodyne World Oral Health Day 2025 – Turning a Health Awareness Day into India’s Largest Oral Health Movement |
| 4612 | Colgate Total | P.L.O.T. Twist by Colgate Total |
| 4615 | Colgate India | Colgate Oral Health Movement |
| 4617 | Lakme Sun | From Runways to Stadiums: India’s Next Sun Care Growth Story |
| 4618 | Closeup | Closeup Creates A New Love Tune with Personalized AI Videos |
| 4625 | DOVE | Dove Reborn Stronger: From Rebuilding hair, to Rebuilding her |
|
47. Best Integrated Campaign: FMCG – Beverages and drinks |
||
|
Entry ID |
Brand |
Title |
| 4705 | Bru Gold | The Shoppable Sitcom: How BRU Gold Integrated Screens, Shelves, and Spies to Conquer the Non-South |
| 4713 | DANONE | Protinex – #NoChairDare |
| 4716 | Brooke Bond Taj Mahal | Taj Mahal Chai Bansuri – A Tea Kettle plays a Symphony to Solitude |
| 4721 | Horlicks | Horlicks – Turning Mischief Into Media Magic |
| 4724 | Thums Up | FIND THE CODE. BUY THE BOTTLE. OWN THE BIKE. | The Integrated Campaign That Turned Entertainment into Growth |
|
48. Best Integrated Campaign: FMCG – Confectionary and food |
||
|
Entry ID |
Brand |
Title |
| 4822 | Ching’s Secret (Tata Consumer Products) | Agent Ching Attacks |
| 4833 | Cadbury Celebrations | This Diwali, A New Sweetness: Rewriting Gifting Traditions with Cadbury Celebrations |
| 4834 | Oreo | Manifesting India’s Dream On Every Cream |
| 4835 | Biscoff | Welcome to the Biscoff Feeling! |
| 4837 | Cadbury Celebrations | Cadbury Celebrations: Making Every Diwali a Reason to Celebrate Together |
| 4838 | Oreo | #PlayWithEmAll – World’s 1st Ever Collectible Cookie |
| 4806 | Tata Salt | From Screens To Streets – Making TATA SALT Relevant For Every INDIA |
| 4840 | Cadbury Celebrations | Cadbury Celebrations: Turning Care into Meaningful Rakhi Gestures |
|
49. Best Integrated Campaign: FMCG – Others |
||
|
Entry ID |
Brand |
Title |
| 4901 | Surf Excel | From Holy Dips to Voice Chips: Surf Excel’s Rural Recruitment Blueprint in Uttar Pradesh |
| 4907 | Vim | Vim: One Kumbh. One Idea. Every Medium |
|
50. Best Integrated Campaign: Consumer Products – Automotive and Auto-related products |
||
|
Entry ID |
Brand |
Title |
| 5001 | Caltex Lubricants India | Caltex Yaani Commitment |
| 5008 | Audi India | Audi India – Owning the Wedding & Festive Mindset |
| 5014 | Castrol CRB TURBOMAX+ | Castrol CRB TURBOMAX – Use Dipper at Night, Use DEEPER data signals 24×7 to reach Truck Drivers! |
| 5018 | BMW | BMW: FOR EVERY YOU THERE IS A BMW – DRIVE YOUR MATCH |
| 5020 | Castrol ACTIV | Castrol ACTIV – Reaching Riders ‘ACTIVely’: Data to Discover. Context to Engage. Answers to Convert |
|
51. Best Integrated Campaign: Consumer Durables – Electronics & Tech Products |
||
|
Entry ID |
Brand |
Title |
| 5102 | WhatsApp: Making Encryption Felt, Not Explained | |
| 5103 | Meta AI | Meta AI: AI Sticks When It Fits |
|
52. Best Integrated Campaign: Consumer Durables – Other Products |
||
|
Entry ID |
Brand |
Title |
| 5214 | UltraTech Cement | The Credibility Cascade: From Village Recognition to National Inspiration |
| 5215 | UltraTech Cement Ltd | From Branding to Building: How UltraTech Turned 1.9 Billion Logos into India’s Largest Homebuilding Expert Network |
| 5217 | UltraTech Cement | From Audience Planning to Conviction Planning: Finding the Moment Before the First Brick with Ghar Ek Mauka Ek |
| 5218 | ULTRATECH CEMENT LTD | UltraTech Growth Corridor Index : Predicting rural housing demand before it exists |
|
53. Best Integrated Campaign: Services – Ecommerce, Quick Commerce and Retail Online marketplaces |
||
|
Entry ID |
Brand |
Title |
| 5304 | Sprite | From Summer Refreshment to Winter Ritual: How Sprite Hacked Zepto’s Cart Rules for Year-Round Growth |
| 5308 | Thums Up | Thums up : “Biryani Ek Nahi, Dono Haath Se Khaate Hain! |
|
54. Best Integrated Campaign: Services – BFSI and Fintech |
||
|
Entry ID |
Brand |
Title |
| 5401 | Airtel Payments Bank | Airtel Payments Bank – The Safe Second Account |
| 5408 | Tata Capital | The Power of Prudent Choices – How Tata Capital Built Trust by Investing Smarter, Not Louder |
|
55. Best Integrated Campaign: Services – Others |
||
|
Entry ID |
Brand |
Title |
| 5505 | Berger India Pvt Ltd | 50 Years of Stardom – A tribute by Berger Paints |
| 5515 | Google Gemini | The Ultimate AI Fan Companion: Gemini’s Multi-Tournament Integrated Masterstroke |
| 5517 | House of Abhinandan Lodha | Your Next Land Purchase Could Just be Click Away… NO DRAMA |
| 5518 | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket |
|
56. Best Integrated Campaign: Media |
||
|
Entry ID |
Brand |
Title |
| 5603 | Spotify | “Aaj raaste mein kya suna?” : Spotify Overtake Campaign |
| 5606 | Spotify India | Best Integrated Campaign – Spotify Wrapped 2025: From Listening Data to Fan Culture |
| 5618 | Amazon Prime Video | India’s Most Wanted: How a Show Launch Became India’s Largest Manhunt |
| 5620 | JioStar | “Yahaan Sab Possible” – One IPL. Every India. Every Screen |
| 5621 | Jiostar Studios | Pandora, Made Local: How Avatar: Fire & Ash Fused Culture, Data and Transaction Into One Campaign |
| 5627 | Amazon Prime Video | Turning Suspicion into a Weekly Ritual: How The Traitors Built Appointment Viewing Through an Integrated Media Ecosystem |
| 5634 | Google Gemini | Beyond the Logo: How Google Gemini sparked a 300% search spike for Women’s Cricket |
|
57. EMVIE for Diversity Equality & Inclusion (DE&I) |
||
|
Entry ID |
Brand |
Title |
| 5702 | Maybelline New York | Passing the Mic: Amplifying Marginalized Voices in Mental Health |
| 5706 | Hyundai Motor India Limited | Samarth Season 2 |
| 5708 | Britannia | BRITANNIA A-EYE: Making Retail Visible to Everyone |
|
58. Best Ongoing Media Campaign |
||
|
Entry ID |
Brand |
Title |
| 5802 | Nivea Soft | From Influence to Loyalty: Building Brand Advocates for Life |
| 5804 | Adani Group | Hum Karke Dikhate Hain |
| 5805 | No One Not Even WhatsApp | |
| 5808 | Colgate India | Colgate Oral Health Movement |
| 5814 | UltraTech Cement | How UltraTech Built India’s Largest Platform Celebrating Pradhans, Mukhiyas & Sarpanchs: A Four-Year Movement Still Shaping Rural India |
| 5817 | Tata Salt | DESH KA NAMAK: YEARS OF MAKING EVERY INDIA COUNT |
| 5822 | Mondelez Foods India Pvt Ltd | From Media to Mishti: Becoming Part of Bengal |
| 5824 | Closeup | Closeup Creates A New Love Tune with Personalized AI Videos |
|
59. EMVIE for Responsible Advertising (covers areas like Privacy / Sustainability) |
||
|
Entry ID |
Brand |
Title |
| 5903 | Spotify India | Spotify India x Perion – Building a Sustainable Digital Advertising Framework |
| 5904 | WhatsApp: Making Encryption Felt, Not Explained | |
| 5906 | Flex Forward – OOH Industry’s 1st Green Initiative | The Billboard That Became A Bag |
|
60. EMVIE for Good |
||
|
Entry ID |
Brand |
Title |
| 6004 | Namma Yatri | Namma Ride, Namma Pride |
| 6005 | P&G SHIKSHA | Thank you P&G, Yours Faithfully – Kaccha Nimbu |
| 6008 | ABG – Aditya Birla Management Corporation | From Screens to Streets: ABG’s Media-Led Mission for a Better Tomorrow |
| 6009 | Flex Forward – OOH Industry’s 1st Green Initiative | The Billboard That Became A Bag |
| 6010 | Amazon India | Amazon ‘Box to Beds’ : Turning Delivery Boxes into Dignity at Maha Kumbh |
| 6026 | Savlon Swasth India Mission | Sehat Games: Giving Rural Children a More Memorable Handwashing Lesson |
| 6029 | SBI Life | When Every Dot Counted : How one cricket match turned 196 dot balls into breast-health training for 800 women. |
|
63. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing |
||
|
Entry ID |
Brand |
Title |
| 6303 | Vivel soap and bodywash | Maharani Ki Kahani, Komalta Ki Nishani: Vivel by ITC x Maharani: The In-Film Plot Twist |
|
64. Young EMVIE OF The Year |
||
|
Entry ID |
Brand |
Title |
| 6407 | Kitkat , Milkmaid | KitKat × One Piece — “Have an #EPIC Break” , Milkmaid – Kheer Day – Creating a Cultural Moment from a Daily Dessert , KitKat — “Break the Loop” |
| 6408 | KitKat , Nescafe – RTD , Munch | KitKat Snap to Decide: Turning an Iconic Product Cue into India’s Next Social Ritual , Streamo : Winning Over Gen Z: NESCAFÉ RTD’s Gaming-Focused Campaign , Munch Max “Hack the Crunch” |
| 6415 | Amazon India | The Zero-Defect Dynamo: How Indrani R Mastered in Programmatic Excellence with Zero Defects |
| 6421 | Everyuth Naturals | POV : Life Me Firse Achanak Moment Aa Gaya! |
| 6430 | JIO HOTSTAR | From Precision to Scale: Reimagining How Entertainment Connects with India |
| 6431 | Suntory Global Spirits , Bata India | Reach Was Never the Point: Nikhil Malhotra’s Case for Relevance |
| 6436 | Amazon Prime Video | THE GIRL WHO TURNS STATS INTO STREAMS |
| 6438 | Asian Paints Corporate | From Impact Player to Impact Creator: Re-engineering Cricket Sponsorship for Asian Paints |
| 6439 | Asian Paints Corporate | FROM ONE CANVAS TO EVERY SURFACE – How I reimagined the media canvas for Asian Paints |
| 6440 | Procter & Gamble | P&G : Ye Aditi Hai Attention Ki Deewani |
| 6444 | Dr Fixit, Roff & Fevicreate | THE THINGS YOU DON’T SEE |
| 6445 | Cadbury Silk | Owning Valentine’s 2026: Cupid Got an Upgrade |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017