Star India has been conferred with the prestigious ‘Superbrand 2012’ status in the entertainment category. ‘Superbrands’ is an international organization committed to distinguish and identify the best brands in a country. The status granted by ‘Superbrands’ is highly acclaimed amongst marketers and consumers as it is the most credible independent arbitrator on branding.
At a tribute ceremony held on 6th December 2012, Star India received the award from Mr. Sachin Pilot, Minister of State for Corporate Affairs; Mr. Stephen Smith, Chairman & Managing Director Superbrands Worldwide and Mr. Anmol Dar, Managing Director Superbrands India.
Commenting on this recognition, Uday Shankar, CEO Star India said, “It is a moment of pride that megabrand STAR has secured its place yet again in the elite list of Superbrands in India, emerging as numero uno in the entertainment media category. Consumers are at the heart of every decision in Star – there can be no better recognition, no greater reward than the trust and love of our audience.”
Mr. Anmol Dar, Managing Director Superbrands India said, “We are absolutely delighted that Star India has come through in a grueling selection process which saw evaluation happen at three stages. Of the several hundred brands that we started with just a handful survived. Entertainment is a highly competitive category. For a brand to make the grade necessarily means that it’s at the top of its game and doing everything to a nice perfection.”
Superbrands has a rigorous two step selection process (consumer and the Superbrands council members do the selection) which takes almost five months. The first stage is consumer research which was conducted amongst 19,000 people with over a million scores being registered. This was then validated through an expert jury panel. Hence the brands that are finally selected are an endorsement of those who create and those who consume them.
Superbrands is a concept that started in 1993 in the UK to chronicle case studies of exceptional brands; to pay tribute to them and their brand guardians. Since then 86 countries have already published 300 volumes featuring more than 20,000 case studies.
Source: mediavataar.com