Paul Writer , a leading marketing advisory firm unveiled the Digiratti List for 2012 in the presence of India’s top CMOs on the sidelines of The Futurist CMO Conclave. The Digiratti award program recognizes campaigns that have stepped away from legacy tools to create marketing programs that define the future of marketing. Digiratti recognizes the use of innovative social media, video, mobile and digital technology to increase marketing impact.
Campaigns were reviewed by a Jury of senior marketers who are developing and enhancing the marketing eco-system in India – Lloyd Mathias – Founder Director Greenbean Ventures, Arun Malkani – CMO – Birla Sun Life Insurance, Deepali Naair – Country Head – Brand & Corporate – L&T Insurance and Jessie Paul – CEO – Paul Writer.
Campaigns were selected on the basis of:— use of modern marketing channels such as digital and social media
— impact and creativity of the concept
— size of the business goal being addressed
— campaign concept and originality
— measurable impact on business objectives
“We wanted to identify marketing campaigns that looked at digital as a strategic medium to achieve business impact. The teams that we recognized have all showcased a unique mixture of innovation and creativity to achieve tangible results for their brands”, said Jessie Paul, CEO, Paul Writer and author of No Money Marketing.
The Futurist CMO Conclave brings together 100 of India’s leading marketers from companies such as IBM, Dell, HCL, Citibank, India Cements, Nielsen, Apollo Hospitals, Elsevier Health Sciences, Tupperware, Royal Orchid Hotels and more. Paul Writer hosted this conclave with support from corporate partners such as Dell, Strategic Outsourcing, One97, Unmetric, Regenta Hotel and Freethinkers. The next edition of the Futurist CMO Conclave is scheduled for August 23, 2013.
Paul Writer is the marketing hub of choice for serious marketers and provides services spanning consulting, executive education workshops and marketing forums. Visit www.paulwriter.com to access over 500 articles on current marketing trends and connect with over 10,000 global marketers through their LinkedIn, Twitter and Facebook communities.
Source: mediavataar.com