|
S.No. |
Entering Company |
Brand |
Entry Title |
Client |
Metal |
|
01. Agricultural, Industrial & Building |
|||||
| 1 | Leo India Contributing Company 1 : Edelman India | Lay’s | Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems | PepsiCo India | Gold |
| 2 | Pidilite Industries Limited | Fevicol | FEVICOL – JUGALBANDI | Pidilite Industries Limited | Finalist |
| 3 | McCann, Gurugram, India | Asian Paints | Backdrops of Success | Asian Paints Ltd. | Finalist |
|
02. Automotive |
|||||
| 1 | Cheil SWA Group India | MG Comet EV | The Phoenix Files: How We Resurrected a Dead Car | MG Motor India Pvt. Ltd. | Silver |
| 2 | FCB India | Mahindra electric SUVs | Making India go BOOM BOOM for e-SUVs | Mahindra & Mahindra | Bronze |
| 3 | FCB India | TATA Motors | HOW TIAGO REDEFINED THE PURCHASE CRITERIA OF HATCHBACKS FOR A GENERATION | Tata Motors | Bronze |
| 4 | The Womb | Mahindra Scorpio-N | GOODBYE STREET HOOLIGAN. HELLO REFINED GANGSTER | Mahindra & Mahindra | Finalist |
|
03. Beauty & Fragrance |
|||||
| 1 | Leo India | Sebamed | How Sebamed drilled 2mm under the skin to expose beauty myths | Sebamed India (Usv PVT. Ltd.) | Silver |
| 2 | McCann, Gurugram, India | L’Oréal Paris | The Lipstick Drop That Broke the Internet | LOreal | Finalist |
| 3 | McCann, Gurugram, India | L’Oréal Paris | L’Oréal Found its Perfect Match | LOreal | Finalist |
|
04. Beverages Non-Alcohol |
|||||
| 1 | Havas Creative India Contributing Company 1 : SparkFoundy (Publicis Media) | Pepsi | Pepsi Anytime | PepsiCo India | Silver |
| 2 | Leo India | 7up | How 7up Turned Up The Heat, Beat By Beat | PepsiCo India | Silver |
| 3 | Leo India | Pepsi | How pepsi reframed the price-value equation to win the cola war | PepsiCo India | Finalist |
|
05. Consumer Electronics & Services |
|||||
| 1 | Cheil SWA Group India | Samsung Galaxy A16 5G | How a Small Village Out-influenced the Influencers | Samsung India | Silver |
| 2 | Leo India | Lenovo | Why Shame beats Specs – How Lenovo won Gamers to drive sales | Lenovo India | Silver |
| 3 | Cheil SWA Group India | Samsung Galaxy S24 | Samsung’s Trojan Horse That Took A Bite Out Of Apple | Samsung India | Silver |
| 4 | Famous Innovations Digital Creative Pvt. Ltd. | Oppo India | OPPO RENO: Powered by a new feature called ‘Nostalgia’ | Oppo | Finalist |
| 5 | Kinnect Contributing Company 1 : EiPi Media | Lenovo Laptops | Lenovo: Becoming the Creators’ Choice In the Age of AI | Lenovo India | Finalist |
| 6 | Leo India | Schneider Electric | Helping Schneider Electric enter Indian homes by making the invisible visible | Schneider Electric India Pvt. Ltd. | Finalist |
|
06. Education |
|||||
| 1 | Cheil SWA Group India Contributing Company 1 : KidzByte MediaTech Pvt. Ltd. | Samsung Galaxy Empowered | The Authority Crisis: How We Put Teachers Back In Control | Samsung India | Gold |
|
07. Fashion |
|||||
| 1 | Famous Innovations Digital Creative Pvt. Ltd. | Mia by Tanishq | Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics | MIA BY TANISHQ | Bronze |
| 2 | Cheil SWA Group India | Samsonite x Manish Malhotra | Couture as Strategy – Samsonite’s Fashion Fightback | Samsonite South Asia Pvt. Ltd. | Bronze |
|
08. Finance |
|||||
| 1 | The Womb | Piramal Finance | AAIYE BAAT KARTE HAI | Piramal Finance Limited | Silver |
| 2 | McCann, Gurugram, India | ESAF Bank | Saving her savings | ESAF Small Finance Bank | Bronze |
| 3 | tgthr. Contributing Company 1 : Times of India | Conman vs Common Man | Conman vs Common Man | National Payments Corporation of India | Finalist |
|
09A. Foods – Staples |
|||||
| 1 | Leo India Contributing Company 1 : Avian WE PR Agency | Quaker | Fighting Malnutrition in Rural Maharashtra by entering baby showers | PepsiCo India | Bronze |
| 2 | McCann, Gurugram, India | Maggi | Pinch of change | NESTLE India Ltd. | Bronze |
| 3 | SwiggyContributing Company 1 : Early Man Film Contributing Company 2 : MOONSHOT Contributing Company 3 : Havas | Instamart | Chawal se chawla tak, sab milega | Swiggy | Bronze |
| 4 | McCann, Gurugram, India | ITC Aashirvaad | When Mother Promise Was Not Enough | ITC Foods Ltd. | Finalist |
| 5 | McCann, Gurugram, India | ITC Aashirvaad | From Meal Maker to Mood Maker | ITC Foods Ltd. | Finalist |
|
09B. Foods – Desserts, Chocolates and Confectionary |
|||||
| 1 | Talented Contributing Company 1 : The Little Button Films Contributing Company 2 : Mindshare India | Britannia Marie Gold | Avani’s Gold | Britannia Industries Limited | Silver |
| 2 | Schbang Digital Solutions Private Limited Lead Agency 2 : Tilt Brand Solutions PVT. LTD. | Britannia Treat Croissant | Britannia Croissant Prashant | Britannia Industries Limited | Silver |
| 3 | The Womb Contributing Company 1 : Schbang | Britannia Bourbon | Once ignored, Now unignorable. | Britannia Industries Limited | Bronze |
| 4 | The Womb Contributing Company 1 : Schbang | Britannia JimJam Pops | No Twist in this Tale | Britannia Industries Limited | Finalist |
| 5 | VML | KitKat | HOW GOOD IS YOUR BREAK? KitKat Reminds Young India to Break Better. | NESTLE India Ltd. | Finalist |
| 6 | Leo India Contributing Company 1 : Prodigious India Contributing Company 2 : Wavemaker India Contributing Company 3 : vanilla films | Oreo | From Pokémon Cards to Pokémon Cookies: How Oreo Leveraged Fandom to Drive Frequency | Mondelez India Foods Pvt. Ltd. | Finalist |
| 7 | McCann, Gurugram, India | Happydent | Bright Smiles. Right Smiles. | PERFETTI VAN MELLE INDIA PVT. LTD. (India) | Finalist |
| 8 | Talented Contributing Company 1 : Coral Media Contributing Company 2 : MOMS Outdoor Media Contributing Company 3 : Rooted Films LLP | Britannia | Nature Shapes Britannia | Britannia Industries Limited | Finalist |
|
09C. Foods – Savory Snacks |
|||||
| 1 | McCann, Gurugram, India | Maggi | Growing up with Maggi | NESTLE India Ltd. | Silver |
| 2 | McCann, Gurugram, India | Maggi | Rescuing the rescuer | NESTLE India Ltd. | Bronze |
| 3 | Leo India | Kurkure | How Desi Kurkure went Chinese to Drive Short Term Sales | PepsiCo India | Bronze |
| 4 | Leo India Contributing Company 1 : Edelman India | Lay’s | From Potato Chip to Ingredient: How Lay’s Entered Indian Kitchens | PepsiCo India | Finalist |
| 5 | Leo India | Lay’s | Taking The Air Out Of Lay’s To Win Over Local Brands | PepsiCo India | Finalist |
|
10. Healthcare Products |
|||||
| 1 | Leo India | Sebamed | How Sebamed sold anti dandruff shampoos without showing white flakes | Sebamed India (Usv PVT. Ltd.) | Silver |
| 2 | FCB India Lead Agency 2 : FCB NEO | Centrum Multivitamins | From full plates to missing nutrients: Breaking India’s supplement stigma | Haleon (GSK Consumer Healthcare) | Silver |
| 3 | Cheil SWA Group India | Samsung Galaxy Watch | STRESS TESTS ON PRIMETIME | Samsung India | Silver |
| 4 | FCB India Contributing Company 1 : FCB NEO | Durex Lubes | HOW DUREX LUBES TRANSFORMED BEDROOM SHAME TO CATEGORY DOMINANCE BY MAKING EXPLORATION INDIA’S NEW INTIMACY CURRENCY | Reckitt India Ltd. | Silver |
| 5 | FCB India Lead Agency 2 : FCB NEO | Centrum Recharge | From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India | Haleon (GSK Consumer Healthcare) | Bronze |
| 6 | Cipla Health Contributing Company 1 : Auburn Digital Solutions | Omnigel | Making Omnigel India’s Guardian of Uninterrupted Joy | Cipla Health | Finalist |
| 7 | Publicis Health Contributing Company 1 : Minikin DG works LLP | Rybelsus | Changing how the Diabetes capital of the World sees Obesity | Novo Nordisk India | Finalist |
| 8 | FCB India Contributing Company 1 : 22 Feet Tribal Worldwide | All Out Liquid Vaporiser | Change Lenge Ya All Out? | BRILLON CONSUMER PRODUCTS PRTIVATE LTD. | Finalist |
| 9 | McCann, Gurugram, India | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues | Dabur India Limited | Finalist |
|
11. Healthcare Services |
|||||
| 1 | Siriti Contributing Company 1 : Magicians Foundation (India) | SNEHA (Mumbai) | Andar Ka Magic | SNEHA Mumbai | Finalist |
| 2 | Piramal Consumer Healthcare Contributing Company 1 : DDB Mudra Group | i-Pill Daily | WHEN PROGRESS SKIPPED THE PHARMACY COUNTER | Piramal Consumer Healthcare | Finalist |
|
12. Home Furnishings & Appliances |
|||||
| 1 | Leo India Contributing Company 1 : Mindshare India | IKEA | How IKEA won the bedroom by going beyond beds. | IKEA India | Finalist |
| 2 | Leo India Contributing Company 1 : Mindshare India | IKEA | How a Swedish brand danced to Bollywood’s tunes | IKEA India | Finalist |
| 3 | TTK Prestige Limited | Prestige Efficia Gas Stove | Checked your gas stove’s mileage? | TTK Prestige Limited | Finalist |
| 4 | McCann, Gurugram, India | Asian Paints | Beyond Familiar Hues | Asian Paints Ltd. | Finalist |
|
13. Household Supplies |
|||||
|
NO SHORTLIST |
|||||
|
14. Insurance and Related Products |
|||||
| 1 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : PHD Media Contributing Company 3 : Finnet Media Private Limited | ACKO Auto Insurance | Driving behaviour Change by making ACKO India’s Default Car Insurance! | ACKO General Insurance Limited | Finalist |
| 2 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : PHD Media | ACKO Health Insurance | Acko Health: Giving India’s salaried class a health insurance wake up call | ACKO General Insurance Limited | Finalist |
| 3 | HYPHEN COMMUNICATIONS | ABSLI Guaranteed Annuity Plus | Boodhe Hoke Kya Banoge? | Aditya Birla Sun Life Insurance | Finalist |
| 4 | Leo India | HDFC Life | Tapping Into Regional Culture To Make HDFC Life A Chosen Partner In Child’s Future Planning. | HDFC Life | Finalist |
| 5 | The Womb | Kotak Life Insurance | Want to leave behind a Viraasat? CHEAT | Kotak Life Insurance | Finalist |
|
15. Media, Entertainment & Events |
|||||
| 1 | Leo India Contributing Company 1 : Starcom India Contributing Company 2 : Early Man Film | Spotify | Creating appointment listening to increase time spent on Spotify | Spotify India | Silver |
|
16. Other Products |
|||||
| 1 | Mars Petcare India | Whiskas | Is Your Cat Really A Cat? | Mars Petcare India | Finalist |
| 2 | McCann, Gurugram, India | Sintex | Whispers of Faith | Sintex | Finalist |
| 3 | McCann, Gurugram, India | Odomos | (S)worn to protect | Dabur India Limited | Finalist |
|
17. Personal Care |
|||||
| 1 | Leo India Contributing Company 1 : Mediacom India Contributing Company 2 : ActiMedia Pvt. Ltd. Contributing Company 3 : Elements MediaWorks Pvt. Ltd. Contributing Company 4 : Convosight | Whisper | Redesigning product, promotion and curriculum to explain periods to 8y.o. | P&G India | Gold |
| 2 | Stayfree Kenvue | Stayfree | HOW STAYFREE TURNED SHOPPING LISTS INTO PERIOD LESSONS | Stayfree Kenvue | Bronze |
|
18. Professional services and solutions |
|||||
| 1 | Talented | Razorpay | Backing India’s Boldest | Razorpay Software Private Limited | Finalist |
|
19. Retail |
|||||
| 1 | Leo India | Flipkart | Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein | Flipkart | Bronze |
| 2 | McCann, Gurugram, India | Domino’s | Sabka Slice Aega | Jubilant FoodWorks Limited | Bronze |
| 3 | Leo India Contributing Company 1 : Mindshare India | IKEA | Hype can drive business: IKEA Delhi launch | IKEA India | Finalist |
|
20. Telecom products & Services |
|||||
| 1 | FCB India | Uber India | WHEN UBER BRIDGED AN INTER-GENERATIONAL DIVIDE TO RECODE HOW INDIA COMMUTES | Uber India Systems Private Limited | Bronze |
|
21. Travel & Tourism |
|||||
| 1 | MAGICCIRCLE COMMUNICATIONS | GOIBIBO travel websites and booking services | “Don’t be Stupid, Stupid, Stupid” – How Goibibo turned ‘stupid’ into smart this travel season | Goibibo | Silver |
| 2 | Leo India | redBus | Hijacking colloquial language to make Redbus synonymous with bus travel. | redBus India | Finalist |
| 3 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : Zenith Media (Publicis Groupe) Contributing Company 3 : Publicis OOH | Cathay Pacific | Takeoff Takeover – Using Data to Demonstrate what really matters while flying | Cathay Pacific | Finalist |
| 4 | McCann, Gurugram, India | Incredible India | The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings | Ministry of Tourism, India | Finalist |
|
22. Corporate Advertising/Reputation |
|||||
| 1 | Talented | Razorpay | Backing India’s Boldest | Razorpay Software Private Limited | Silver |
| 2 | McCann, Gurugram, India | Maggi | How Maggi ended the imitation games | NESTLE India Ltd. | Bronze |
| 3 | Adani Group Lead Agency 2 : DDB Mudra – media | Adani Group | Hum Karke Dikhate Hain Campaign | Adani Group | Finalist |
| 4 | Talented Contributing Company 1 : Coral Media Contributing Company 2 : MOMS Outdoor Media Contributing Company 3 : Rooted Films LLP | Britannia | Nature Shapes Britannia | Britannia Industries Limited | Finalist |
| 5 | Cheil SWA Group India Contributing Company 1 : KidzByte MediaTech Pvt. Ltd. | Samsung Galaxy Empowered | The Authority Crisis: How We Put Teachers Back in Control | Samsung India | Finalist |
| 6 | Famous Innovations Digital Creative Pvt. Ltd. | Tata Building India | The Quiet Little Kid: Giving Every Child a Voice in Nation-Building | TATA SONS | Finalist |
| 7 | Cheil SWA Group India | Fortune Foods | How Fortune Took On the Algorithm — And Put Women First | AWL Agri Business Limited | Finalist |
| 8 | Leo India | Sting | How Sting Used Sound to Win Formula 1 | PepsiCo India | Finalist |
| 9 | Leo India | Niva Bupa Health Insurance | How Niva Bupa changed the way Indians look at insurance ‘agents’ | Niva Bupa Health Insurance | Finalist |
| 10 | SwiggyContributing Company 1 : Havas | Swiggy | Bhog Elo Boney – Delivering hope | Swiggy | Finalist |
| 11 | McCann, Gurugram, India | ITC Aashirvaad | Feeding Two Birds With One Grain | ITC Foods Ltd. | Finalist |
| 12 | McCann, Gurugram, India | Maggi | Because some things take more than 2 minutes | NESTLE India Ltd. | Finalist |
|
23. B2B |
|||||
| 1 | Leo India Contributing Company 1 : Edelman India | Lay’s | Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems | PepsiCo India | Gold |
| 2 | Talented | Razorpay | Backing India’s Boldest | Razorpay Software Private Limited | Bronze |
| 3 | Zee Entertainment Enterprises Ltd. Contributing Company 1 : Marching Ants | ZEE Entertainment Enterprises Ltd. | Dilfluencers of ‘Z’ – The bridge between Brands and Bharat | ZEE Entertainment Enterprises Ltd. | Finalist |
| 4 | Leo India | Birla Opus Paints | Using inter-generational conflict to win over the homeowner and the painting ecosystem | Birla Opus (Grasim) | Finalist |
| 5 | Enormous Brands | Amazon | From Marketplace to Kingmaker: Amazon’s D2C Reset | Amazon Seller Services Private Limited | Finalist |
|
24. Digital Advertising |
|||||
|
NO SHORTLIST |
|||||
|
25. Small Town & Rural Marketing |
|||||
| 1 | The Womb | Piramal Finance | AAIYE BAAT KARTE HAI | Piramal Finance Limited | Gold |
| 2 | McCann, Gurugram, India | Maggi | Humara Wala Yellow | NESTLE India Ltd. | Gold |
| 3 | Collective Artists Network India Private Ltd. | Kapila Pashu Aahar | Dil se Khila, Sirf Kapila | KAPILA PASHU AAHAR (KAMDHENU CATTLE FEEDS PVT. LTD.) | Silver |
| 4 | Leo India Contributing Company 1 : Edelman India | Lay’s | Re-engineering Agriculture to Make Farms a Level Playing Field | PepsiCo India | Bronze |
| 5 | Collective Artists Network India Private Ltd. Contributing Company 1 : Rajabazar Education and Awareness Development Society | Sunrise Masala by ITC | ITC Sunrise Pure Swasthya Bengal | ITC Limited | Finalist |
| 6 | McCann, Gurugram, India | Sintex | Whispers of Faith | Sintex | Finalist |
| 7 | McCann, Gurugram, India | Asian Paints | Backdrops of Success | Asian Paints Ltd. | Finalist |
| 8 | McCann, Gurugram, India Contributing Company 1 : Plan International (India Chapter) | Dettol | Swachhta ke Sur | Reckitt India Ltd. | Finalist |
| 9 | McCann, Gurugram, India | Maggi | Because some things take more than 2 minutes | NESTLE India Ltd. | Finalist |
| 10 | McCann, Gurugram, India | Bosch | Rewiring the Power Tools story in India | Bosch India | Finalist |
|
26A. Regional – Products |
|||||
| 1 | Dentsu Creative Webchutney | NESCAFÉ Sunrise | Semma Strong | NESTLE India Ltd. | Silver |
| 2 | Collective Artists Network India Private Ltd. Contributing Company 1 : Rajabazar Education and Awareness Development Society | Sunrise Masala by ITC | ITC Sunrise Pure Swasthya Bengal | ITC Limited | Silver |
| 3 | McCann, Gurugram, India | Asian Paints | Beyond Familiar Hues | Asian Paints Ltd. | Bronze |
| 4 | Leo India Contributing Company 1 : MadBoyz Contributing Company 2 : Wavemaker India | Oreo | How Oreo Killed Its 102-Year-Old Ritual to Win TN | Mondelez India Foods Pvt. Ltd. | Bronze |
| 5 | Leo India | HDFC Life | Tapping Into Regional Culture To Make HDFC Life A Chosen Partner In Child’s Future Planning. | HDFC Life | Bronze |
| 6 | Saatchi & Saatchi | Linen Club | LINEN CLUB RECLAIMED KERALA BY KEEPING ITS PROMISE | Linen Club (Aditya Birla Fashion and Retail) | Bronze |
| 7 | Leo India Contributing Company 1 : Mindshare India | IKEA | Hype can drive business: Ikea Delhi launch | IKEA India | Finalist |
| 8 | BBH COMMUNICATIONS INDIA PVT. LTD. Contributing Company 1 : Zenith Media (Publicis Groupe) Contributing Company 2 : Eleve Media Contributing Company 3 : Verve Graphics | Nestle Milkmaid | Nestle Regionalisation Story | NESTLE India Ltd. | Finalist |
| 9 | Collective Artists Network India Private Ltd. | Kapila Pashu Aahar | Dil se Khila, Sirf Kapila | KAPILA PASHU AAHAR (KAMDHENU CATTLE FEEDS PVT. LTD.) | Finalist |
| 10 | McCann, Gurugram, India | ITC Aashirvaad | From Meal Maker to Mood Maker | ITC Foods Ltd. | Finalist |
| 11 | McCann, Gurugram, India | Maggi | Humara Wala Yellow | NESTLE India Ltd. | Finalist |
|
26B. Regional – Services |
|||||
| 1 | The Womb | Piramal Finance | Neeyat ki Parakh | Piramal Finance Limited | Gold |
| 2 | Leo India | redBus | Hijacking colloquial language to make redBus synonymous with bus travel. | redBus India | Bronze |
| 3 | Saatchi & Saatchi | Zee Entertainment | WHEN A CHANNEL BECAME ODISHA’S CUSTODIAN OF CHANGE | ZEE Entertainment Enterprises Ltd. | Finalist |
| 4 | Leo India | redBus | How RedBus took the inconvenience out of convenience fees. | redBus India | Finalist |
| 5 | Leo India | redBus | Taking the Bus Adda Out of the Ticketing Process | redBus India | Finalist |
|
27. Direct Marketing |
|||||
| 1 | Famous Innovations Digital Creative Pvt. Ltd. | Brihanmumbai Municipal Corporation | Seven Layers of Truth – Ultrasound envelopes, reimagined. | BRIHANMUMBAI MUNICIPAL CORPORATION | Gold |
| 2 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : Zenith Media (Publicis Groupe) Contributing Company 3 : Publicis OOH | Cathay Pacific | Takeoff Takeover – Using Data to Demonstrate what really matters while flying | Cathay Pacific | Silver |
| 3 | Leo India | Lenovo | Why Shame beats Specs – How Lenovo won Gamers to drive sales | Lenovo India | Bronze |
| 4 | Swiggy Contributing Company 1 : Havas | Instamart | Shark Tank becomes Homeshop 18 for Instamart’s Live speed demo | Swiggy | Bronze |
| 5 | Leo India Contributing Company 1 : Starcom India Contributing Company 2 : Early Man Film | Spotify | Creating appointment listening to increase time spent on Spotify | Spotify India | Finalist |
| 6 | Leo India Contributing Company 1 : Starcom India Contributing Company 2 : Prodigious India | Spotify | Breaking down Apple’s walled gardens to drive growth for Spotify | Spotify India | Finalist |
| 7 | FCB India Contributing Company 1 : Kinnect | Hero Motocorp | Shubh Muhurat – making Timing the Trigger | Hero Mortocorp | Finalist |
| 8 | Famous Innovations Digital Creative Pvt. Ltd. | Henlo Pet Nutrition | The Anatomy of Suffering | SUPERTAILS | Finalist |
| 9 | Leo India Contributing Company 1 : Mindshare India | IKEA | Hype can drive business: IKEA Delhi launch | IKEA India | Finalist |
| 10 | Spotify India | Spotify India | How Spotify turned moments into habits through On-Platform Marketing | Spotify India | Finalist |
| 11 | Leo India | Birla Opus Paints | Using inter-generational conflict to win over the homeowner and the painting ecosystem | Birla Opus (Grasim) | Finalist |
| 12 | Famous Innovations Digital Creative Pvt. Ltd. | Tata Building India | The Quiet Little Kid: Giving Every Child a Voice in Nation-Building | TATA SONS | Finalist |
| 13 | Leo India Contributing Company 1 : SMARTX TECHNOLOGIES | Myntra | Myntra Worldwide Vogueabulary: Speak Fashion, Shop Fashion | Myntra Pvt. Ltd. | Finalist |
| 14 | Leo India Contributing Company 1 : Avian WE PR Agency | Quaker | Fighting Malnutrition in Rural Maharashtra by entering baby showers | PepsiCo India | Finalist |
| 15 | Swiggy Contributing Company 1 : Vanilla Films LLP Contributing Company 2 : Havas | Instamart | Stealing from the giant E-comm cart | Swiggy | Finalist |
| 16 | Enormous Brands | Amazon | From Marketplace to Kingmaker: Amazon’s D2C Reset | Amazon Seller Services Private Limited | Finalist |
|
28A. Brand Experience – Products |
|||||
| 1 | ITC Limited | ITC Mangaldeep | Mangaldeep Ka Mahakumbh | ITC Limited | Gold |
| 2 | The Womb Contributing Company 1 : Schbang | Britannia Bourbon | Once ignored, Now unignorable. | Britannia Industries Limited | Gold |
| 3 | Cheil SWA Group India | Samsung Galaxy S24 | Samsung’s Trojan Horse That Took A Bite Out Of Apple | Samsung India | Silver |
| 4 | Cheil SWA Group India | Samsung Galaxy Watch | WHEN A WATCH SHOWED THE WORLD HOW TO LIVE WITHOUT A PHONE | Samsung India | Bronze |
| 5 | The Womb | Mahindra Thar Roxx | ‘THE’ Auction | Mahindra & Mahindra | Bronze |
| 6 | Leo India Contributing Company 1 : SparkFoundry | Sting | Leveraging in game energy packs to drive out of game sales – Sting X BGMI | PepsiCo India | Finalist |
| 7 | Leo India Contributing Company 1 : Avian WE PR Agency | Quaker | Fighting Malnutrition in Rural Maharashtra by entering baby showers | PepsiCo India | Finalist |
| 8 | Mindshare India | UltraTech Cement | Transforming 1.9 Billion Logos into 1.9 Billion Homebuilding Experts | UltraTech Cement ( Aditya Birla Group) | Finalist |
|
28B. Brand Experience – Services |
|||||
| 1 | Leo India | Iodex | Dard Se Mukti at the World’s Biggest Pilgrimage – Iodex @ Maha Kumbh | Iodex | Bronze |
| 2 | Interactive Avenues Pvt. Ltd. Lead Agency 2 : Mediabrands Content Studio (India) | Prime Video | How Mirzapur Turned a Test of Loyalty into the Biggest OTT Launch of 2024 | Prime Video | Finalist |
| 3 | The Womb | Piramal Finance | Neeyat ki Parakh | Piramal Finance Limited | Finalist |
| 4 | McCann, Gurugram, India | Maggi | Maggi’s Epic Gatecrash | NESTLE India Ltd. | Finalist |
| 5 | McCann, Gurugram, India Contributing Company 1 : Plan International (India Chapter) | Dettol | Play with germs | Reckitt India Ltd. | Finalist |
| 6 | McCann, Gurugram, India | Incredible India | Incredible India, by Indians: Turning 1.4 Bn India’s Citizens into India’s Travel Guides | Ministry of Tourism, India | Finalist |
| 7 | Mindshare India | UltraTech Cement | Yashasvi Sarpanch: Empowering Grassroots Aspirations | UltraTech Cement ( Aditya Birla Group) | Finalist |
|
29. Positive Change Environmental |
|||||
| 1 | Cheil SWA Group India | Luminous Solar | The Freedom Movement Fueled by the Sun | Luminous Power Technologies | Finalist |
| 2 | McCann, Gurugram, India | Maggi | Because some things take more than 2 minutes | NESTLE India Ltd. | Finalist |
|
30A. Positive Change – Social Good – Brands |
|||||
| 1 | Leo India Contributing Company 1 : Mediacom India Contributing Company 2 : ActiMedia Pvt. Ltd. Contributing Company 3 : Elements MediaWorks Pvt. Ltd. Contributing Company 4 : Convosight | Whisper | Redesigning product, promotion and curriculum to explain periods to 8y.o. | P&G India | Silver |
| 2 | Famous Innovations Digital Creative Pvt. Ltd. | Mia by Tanishq | Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics | MIA BY TANISHQ | Silver |
| 3 | Leo India Contributing Company 1 : Edelman India | Lay’s | Reframing How Farmers Look at “Soil” to Fix Lay’s Supply Chain Problems | PepsiCo India | Bronze |
| 4 | Stayfree Kenvue | Stayfree | HOW STAYFREE TURNED SHOPPING LISTS INTO PERIOD LESSONS | Stayfree Kenvue | Bronze |
| 5 | The Womb | Mahindra Thar Roxx | ‘THE’ Auction | Mahindra & Mahindra | Finalist |
| 6 | Network 18 Media & Investments Ltd. Contributing Company 1 : Huddlers Innovation Pvt. Ltd. | Federal Bank Hormis Memorial Foundation | Sanjeevani: United Against Cancer | Federal Bank Hormis Memorial Foundation | Finalist |
| 7 | BBH COMMUNICATIONS INDIA PVT. LTD. | CaratLane WYW Integrated | Wear Your Wins: When Jewellery Became a Movement for Women’s Self-Belief | CaratLane Pvt. Ltd. | Finalist |
|
30B. Positive Change – Social Good – Non-Profit |
|||||
| 1 | Famous Innovations Digital Creative Pvt. Ltd. | Brihanmumbai Municipal Corporation | Seven Layers of Truth – Ultrasound envelopes, reimagined. | BRIHANMUMBAI MUNICIPAL CORPORATION | Finalist |
| 2 | Collective Artists Network India Private Ltd. Contributing Company 1 : Rajabazar Education and Awareness Development Society | Sunrise Masala by ITC | ITC Sunrise Pure Swasthya Bengal | ITC Limited | Finalist |
|
30C. Positive Change – Social Good – Diversity, Equity & Inclusion |
|||||
| 1 | The Womb | Piramal Finance | AAIYE BAAT KARTE HAI | Piramal Finance Limited | Gold |
| 2 | Saatchi & Saatchi | Zee Entertainment | WHEN A CHANNEL BECAME ODISHA’S CUSTODIAN OF CHANGE | ZEE Entertainment Enterprises Ltd. | Finalist |
| 3 | Swiggy Contributing Company 1 : Talented | Swiggy | Switching off to switch on inclusion | Swiggy | Finalist |
|
31. David v/s Goliath |
|||||
| 1 | The Womb | Mivi Audio | The Sound of Silence | Mivi Audio | Finalist |
| 2 | Leo India | Sebamed | How Sebamed drilled 2mm under the skin to expose beauty myths | Sebamed India (Usv PVT. Ltd.) | Finalist |
| 3 | BBH COMMUNICATIONS INDIA PVT. LTD. Contributing Company 1 : MSL India Contributing Company 2 : Nut Cracker Communication Contributing Company 3 : Digitas India Contributing Company 4 : Saatchi Propagate | Škoda Kylaq | BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS | SKODA AUTO Volkswagen India Pvt. Ltd. | Finalist |
| 4 | Cheil SWA Group India | Lovingle Diaper | Badhai Ho, Maa Hui Hai: How Lovingle Dared India’s Diaper Giants—and Won | RSPL LIMITED | Finalist |
| 5 | McCann, Gurugram, India | Mohey | GRWM – Get ready with Mohey | Vedant Fashions Limited | Finalist |
|
32A. Integrated Advertising Campaign : Products |
|||||
| 1 | Piramal Consumer Healthcare Contributing Company 1 : DDB Mudra Group | i-Pill Daily | WHEN PROGRESS SKIPPED THE PHARMACY COUNTER | Piramal Consumer Healthcare | Silver |
| 2 | McCann, Gurugram, India | ITC Aashirvaad | When Mother Promise Was Not Enough | ITC Foods Ltd. | Silver |
| 3 | Leo India | redBus | Taking the Bus Adda Out of the Ticketing Process | redBus India | Silver |
| 4 | McCann, Gurugram, India | ITC Aashirvaad | When South Indian Mothers Said Attaboy | ITC Foods Ltd. | Silver |
| 5 | Schbang Digital Solutions Pvt. Ltd. Contributing Company 1 : Ctrl M Contributing Company 2 : Madison World | Fevicol MR | THE DAY CREATIVITY STOPPED DRYING UP | Pidilite Industries Limited | Bronze |
| 6 | Leo India Contributing Company 1 : Mindshare India | IKEA | IKEA – From Aesthetics to Utility, How IKEA Entered Indian Homes. | IKEA India | Bronze |
| 7 | FCB India | Mahindra electric SUVs | Making India go BOOM BOOM for e-SUVs | Mahindra & Mahindra | Bronze |
| 8 | Cheil SWA Group India | MG Comet EV | The Phoenix Files: How We Resurrected a Dead Car | MG Motor India Pvt. Ltd. | Bronze |
| 9 | PERFETTI VAN MELLE INDIA PVT. LTD. Contributing Company 1 : Schbang Digital Solutions Private Limited | Centerfruit | India Goes Laplaplap! Bringing Centerfruit’s irresistible taste back into popular culture. | PERFETTI VAN MELLE INDIA PVT. LTD. | Bronze |
| 10 | The Womb Contributing Company 1 : Schbang | Britannia JimJam Pops | No Twist in this Tale | Britannia Industries Limited | Finalist |
| 11 | Famous Innovations Digital Creative Pvt. Ltd. | Amanté | Amanté – Made Like You | Amante India Limited | Finalist |
| 12 | Leo India Contributing Company 1 : Mediacom India Contributing Company 2 : ActiMedia Pvt. Ltd. Contributing Company 3 : Elements MediaWorks Pvt. Ltd. Contributing Company 4 : Convosight | Whisper | Redesigning product, promotion and curriculum to explain periods to 8y.o. | P&G India | Finalist |
| 13 | Leo India Contributing Company 1 : Mindshare India | IKEA | How IKEA won the bedroom by going beyond beds. | IKEA India | Finalist |
| 14 | Leo India Contributing Company 1 : Edelman India | Lay’s | From Potato Chip to Ingredient: How Lay’s Entered Indian Kitchens | PepsiCo India | Finalist |
| 15 | Havas Creative India Contributing Company 1 : SparkFoundry | Pepsi | Pepsi Anytime | PepsiCo India | Finalist |
| 16 | BBH COMMUNICATIONS INDIA PVT. LTD. Contributing Company 1 : MSL India Contributing Company 2 : Nut Cracker Communication Contributing Company 3 : Digitas India Contributing Company 4 : Saatchi Propagate | Škoda Kylaq | BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS | SKODA AUTO Volkswagen India Pvt. Ltd. | Finalist |
| 17 | BBH COMMUNICATIONS INDIA PVT. LTD. Contributing Company 1 : CaratLane Pvt. Ltd. | CaratLane Engagement Integrated | CaratLane Engagement Integrated | CaratLane Pvt. Ltd. | Finalist |
| 18 | FCB India Lead Agency 2 : FCB NEO | Centrum Recharge | From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India | Haleon (GSK Consumer Healthcare) | Finalist |
| 19 | McCann, Gurugram, India | L’Oréal Paris | L’Oréal Found its Perfect Match | LOreal | Finalist |
|
32B. Integrated Advertising Campaign : Non-Products |
|||||
| 1 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : PHD Media | ACKO Health Insurance | Acko Health: Giving India’s salaried class a health insurance wake up call. | ACKO General Insurance Limited | Gold |
| 2 | Momentum Dubai Contributing Company 1 : Initiative MENA Contributing Company 2 : Weber Shandwick (UAE) Contributing Company 3 : Dejavu | Yas Island | Zindagi Ko Yas Bol | Miral Destination | Silver |
| 3 | Leo India Contributing Company 1 : Starcom India Contributing Company 2 : Early Man Film | Spotify | Creating appointment listening to increase time spent on Spotify | Spotify India | Finalist |
| 4 | TBWA Contributing Company 1 : Social Panga Contributing Company 2 : Adfactors PR Pvt. Ltd. Contributing Company 3 : LS Digital Consultancy Services Pvt. Ltd. Contributing Company 4 : Zenith Publicis Media | Tata AIG | Beyond The circus | TATA AIG GENERAL INSURANCE | Finalist |
| 5 | Leo India | Flipkart | Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein | Flipkart | Finalist |
| 6 | FCB India | Uber India | WHEN UBER BRIDGED AN INTER-GENERATIONAL DIVIDE TO RECODE HOW INDIA COMMUTES | Uber India Systems Private Limited | Finalist |
| 7 | BBDO India | P&G Shiksha | Kaccha Nimbu #EraseTheLearningGap | P&G India | Finalist |
| 8 | Swiggy Contributing Company 1 : MOONSHOT Contributing Company 2 : Early Man Film | Swiggy | Bolt redefines food delivery | Swiggy | Finalist |
| 9 | Swiggy Contributing Company 1 : MOONSHOT Contributing Company 2 : Early Man Film | Instamart | From speed to delivery daily needs | Swiggy | Finalist |
| 10 | JioStar India Pvt. Ltd. | Tata IPL | How Marketing Grew A Sports League That Needs No Marketing | JioStar India Pvt. Ltd. | Finalist |
|
33A. Sustained Success : Products |
|||||
| 1 | McCann, Gurugram, India | Nescafe | Brewing India’s Coffee Habit | NESTLE India Ltd. | Gold |
| 2 | McCann, Gurugram, India | Maggi | Growing up with Maggi | NESTLE India Ltd. | Silver |
| 3 | Pidilite Industries Limited | Fevicol | BUILDING TIMELESS BONDS | Pidilite Industries Limited | Silver |
| 4 | McCann, Gurugram, India | ITC Aashirvaad | When South Indian Mothers Said Attaboy | ITC Foods Ltd. | Silver |
| 5 | McCann, Gurugram, India | Happydent | India’s OG Lighthouse Brand | PERFETTI VAN MELLE INDIA PVT. LTD. (India) | Bronze |
| 6 | Leo India Contributing Company 1 : Mediacom India Contributing Company 2 : Network 18 Media & Investments Ltd. Contributing Company 3 : ActiMedia Pvt. Ltd. Contributing Company 4 : MSL India | Whisper | Brand purpose done right: Whisper Keep Girls in School | P&G India | Bronze |
| 7 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : Wavemaker India | Oreo | How an American brand used Pongal, Year on Year to win over Tamil Nadu | Mondelez India Foods Pvt. Ltd. | Finalist |
| 8 | Stayfree Kenvue | Stayfree | THREE YEARS OF TEACHING MEN ABOUT MENSTRUATION | Stayfree Kenvue | Finalist |
|
33B. Sustained Success : Services |
|||||
| 1 | Leo India |
Spotify |
Dominating music streaming, every year to stay on top |
Spotify India | Gold |
| 2 | McCann, Gurugram, India Contributing Company 1 : Plan International (India Chapter) | Dettol | India’s Hygiene Revolution | Reckitt India Ltd. | Silver |
| 3 | RuPay | RuPay | RuPay is the New Pay | RuPay | Bronze |
| 4 | Leo India | HDFC Life | How HDFC Life Changed The Way Indians Look At Insurance – From Security To Self-esteem | HDFC Life | Finalist |
| 5 | Leo India Contributing Company 1 : Edelman India | Lay’s | Getting Lay’s to look at itself differently – From Chip Company to Agri Company | PepsiCo India | Finalist |
|
34A. New Product |
|||||
| 1 | FCB India | Mahindra electric SUVs | Making India go BOOM BOOM for e-SUVs | Mahindra & Mahindra | Silver |
| 2 | Cheil SWA Group India | Samsung Galaxy A16 5G | How a Small Village Out-influenced the Influencers | Samsung India | Silver |
| 3 | McDonald’s India | McDonald’s India | Call Of The Craving | McDonald’s India | Silver |
| 4 | Stayfree Kenvue | Stayfree | WHY DO PERIODS MEAN ONLY PADS? | Stayfree Kenvue | Bronze |
| 5 | Cheil SWA Group India Contributing Company 1 : INITIATIVE MEDIA INDIA PVT. LTD. Contributing Company 2 : MAD Films | MG Windsor EV | The Business Class Launch That Re-Energized a Slowing Category | MG Motor India Pvt. Ltd. | Bronze |
| 6 | The Womb Contributing Company 1 : Gupshup | Britannia Pure Magic Choco Stars | When Stars Align, Magic Happens. | Britannia Industries Limited | Finalist |
| 7 | The Womb | Symphony Geysers | A Geyser That Controls Hairfall | Symphony Limited | Finalist |
| 8 | The Womb | Mahindra Thar Roxx | ‘THE’ Case | Mahindra & Mahindra | Finalist |
| 9 | Leo India | Birla Opus Paints | Using inter-generational conflict to win over the homeowner and the painting ecosystem | Birla Opus (Grasim) | Finalist |
| 10 | BBH COMMUNICATIONS INDIA PVT. LTD. Contributing Company 1 : MSL India Contributing Company 2 : Nut Cracker Communication Contributing Company 3 : Digitas India Contributing Company 4 : Saatchi Propagate | Škoda Kylaq | BRINGING THE KYLAQ CLOSER TO INDIA’S DREAMERS | SKODA AUTO Volkswagen India Pvt. Ltd. | Finalist |
| 11 | Cheil SWA Group India | Samsonite x Manish Malhotra | Couture as Strategy – Samsonite’s Fashion Fightback | Samsonite South Asia Pvt. Ltd. | Finalist |
| 12 | Leo India | Schneider Electric | Helping Schneider Electric enter Indian homes by making the invisible visible | Schneider Electric India Pvt. Ltd. | Finalist |
| 13 | FCB India | KFC x Carry Minati | WHEN KFC FLIPPED THE SCRIPT OF FOOD MARKETING TO GAIN GEN Z CULTURAL ACCESS | KFC India (Yum Brands!) | Finalist |
| 14 | Hygienic Research Institute Pvt. Ltd. | Streax Gel Hair Colour | Gloss Over Grey – How Streax Made Confidence the New Colour | Hygienic Research Institute Pvt. Ltd. | Finalist |
| 15 | McCann, Gurugram, India | Odomos | (S)worn to protect | Dabur India Limited | Finalist |
| 16 | McCann, Gurugram, India | ITC Aashirvaad | From Meal Maker to Mood Maker | ITC Foods Ltd. | Finalist |
| 17 | McCann, Gurugram, India | Dabur Chyawanprash | Open your eyes to iron deficiency | Dabur India Limited | Finalist |
| 18 | FCB India Lead Agency 2 : FCB NEO | Centrum Recharge | From medicine to mass recharge: The ₹10 fizz that democratized daily supplements in India | Haleon (GSK Consumer Healthcare) | Finalist |
| 19 | McCann, Gurugram, India | L’Oréal Paris | The Lipstick Drop That Broke the Internet | LOreal | Finalist |
|
34B. New Service |
|||||
| 1 | Leo India | Flipkart | Flipkart vs Flipkart Minutes – Why legacy can sometimes become your Frankenstein | Flipkart | Bronze |
|
35. Influencer Marketing |
|||||
| 1 | Cheil SWA Group India | Samsung Galaxy A16 5G | How a Small Village Out-influenced the Influencers | Samsung India | Gold |
| 2 | BBH COMMUNICATIONS INDIA PVT. LTD. | Garnier Men’s Facewash | Washing Away Old Habits and Redefining Hygiene by Convincing One Man | Garnier Men | Gold |
| 3 | Mars Petcare India | Whiskas | THE MOST POWERFUL INFLUENCER ISN’T IN YOUR FEED. IT’S IN YOUR CAT’S DNA. | Mars Petcare India | Bronze |
| 4 | Schbang Digital Solutions Private Limited Lead Agency 2 : Tilt Brand Solutions PVT. LTD. | Britannia Treat Croissant | Britannia Croissant Prashant | Britannia Industries Limited | Finalist |
| 5 | Leo India | Lenovo | Why Shame beats Specs – How Lenovo won Gamers to drive sales | Lenovo India | Finalist |
| 6 | BBH COMMUNICATIONS INDIA PVT. LTD. | CaratLane WYW 1.0 | Wear Your Wins: When a Creator’s Authentic Story Inspired Millions to Celebrate Theirs. | CaratLane Pvt. Ltd. | Finalist |
| 7 | Leo India Contributing Company 1 : Edelman India | Lay’s | Make Lay’s the Champion of Global Flavours Again | PepsiCo India | Finalist |
| 8 | Leo India | KitKat | Turning KitKat’s Ritual into a Break from Choice Paralysis | NESTLE India Ltd. | Finalist |
| 9 | Leo India | Sting | How Sting Used Sound to Win Formula 1 | PepsiCo India | Finalist |
| 10 | Leo India | Nescafe RTD | How Nescafé Reset the Meaning of Cold Coffee for India | NESTLE India Ltd. | Finalist |
|
36. Data-driven |
|||||
| 1 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : Zenith Media (Publicis Groupe) Contributing Company 3 : Publicis OOH | Cathay Pacific | Takeoff Takeover – Using Data to Demonstrate what really matters while flying | Cathay Pacific | Bronze |
| 2 | Leo India Contributing Company 1 : Starcom India Contributing Company 2 : Early Man Film | Spotify | Creating appointment listening to increase time spent on Spotify | Spotify India | Finalist |
| 3 | Spotify India | Spotify India | How Spotify turned moments into habits through On-Platform Marketing | Spotify India | Finalist |
| 4 | Swiggy Contributing Company 1 : MOONSHOT Contributing Company 2 : Early Man Film | Instamart | From speed to delivery daily needs | Swiggy | Finalist |
| 5 | Swiggy Contributing Company 1 : Vanilla Films LLP Contributing Company 2 : Havas | Instamart | Stealing from the giant E-comm cart | Swiggy | Finalist |
| 6 | Swiggy Contributing Company 1 : Talented | Swiggy | Switching off to switch on inclusion | Swiggy | Finalist |
| 7 | Flipkart | Flipkart | From Skipped to Clicked: Flipkart’s Comeback Among Gen Z Shoppers | Flipkart | Finalist |
| 8 | McCann, Gurugram, India | Asian Paints | Beyond Familiar Hues | Asian Paints Ltd. | Finalist |
| 9 | Mindshare India | UltraTech Cement | BTBI – Voices Of Progress | UltraTech Cement ( Aditya Birla Group) | Finalist |
|
37A. Seasonal Marketing – Products |
|||||
| 1 | BBH COMMUNICATIONS INDIA PVT. LTD. | CaratLane WYW 2.0 | Wear Your Wins: Turning Women’s Day into a Movement of Self-Recognition | CaratLane Pvt. Ltd. | Gold |
| 2 | Mars Petcare India | Pedigree | ARE YOU REALLY LOVING YOUR DOG RIGHT? | Mars Petcare India | Bronze |
| 3 | FCB India Contributing Company 1 : Kinnect | Hero Motocorp | Shubh Muhurat – making Timing the Trigger | Hero Mortocorp | Finalist |
| 4 | Leo India Contributing Company 1 : MadBoyz Contributing Company 2 : Wavemaker India | Oreo | How Oreo Killed Its 102-Year-Old Ritual to Win TN | Mondelez India Foods Pvt. Ltd. | Finalist |
| 5 | The Womb | Symphony Coolers | Mere Paas Maa Hai! | Symphony Limited | Finalist |
| 6 | McCann, Gurugram, India | Manyavar | Aap kab bann rahe hain Manyavar? | Vedant Fashions Limited | Finalist |
|
37B. Seasonal Marketing – Service |
|||||
| 1 | FCB India | Uber Moto | WHEN UBER MOTO PASSED THE ULTIMATE STRESS-TEST TO BECOME A HYDERABADDIE | Uber India Systems Private Limited | Silver |
| 2 | Swiggy Contributing Company 1 : Petromax | Instamart | Christamas bana Tyohaar | Swiggy | Bronze |
| 3 | Flipkart | Flipkart | The Sweet Smell of Belonging | Flipkart | Finalist |
| 4 | Swiggy Contributing Company 1 : Vanilla Films LLP | Instamart | Add Ritual to Cart with Sona | Swiggy | Finalist |
| 5 | SwiggyContributing Company 1 : Retro Films | Instamart | Roti, Kapda aur Gulaab | Swiggy | Finalist |
| 6 | Swiggy Contributing Company 1 : Havas | Instamart | The fridge door opens the house door | Swiggy | Finalist |
|
38A. Marketing Disruptors – Products |
|||||
| 1 | TTK Prestige Limited | Prestige Efficia Gas Stove | Checked your gas stove’s mileage? | TTK Prestige Limited | Silver |
| 2 | McCann, Gurugram, India | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues | Dabur India Limited | Bronze |
| 3 | Leo India Contributing Company 1 : Mindshare India | IKEA | How IKEA won the bedroom by going beyond beds. | IKEA India | Bronze |
| 4 | The Womb | Symphony Geysers | A Geyser That Controls Hairfall | Symphony Limited | Finalist |
| 5 | Leo India Contributing Company 1 : Mediacom India Contributing Company 2 : ActiMedia Pvt. Ltd. Contributing Company 3 : Elements MediaWorks Pvt. Ltd. Contributing Company 4 : Convosight | Whisper | Redesigning product, promotion and curriculum to explain periods to 8y.o. | P&G India | Finalist |
| 6 | McCann, Gurugram, India | Maggi | Kona na khona | NESTLE India Ltd. | Finalist |
| 7 | BBH COMMUNICATIONS INDIA PVT. LTD. | Garnier Men’s Facewash | Washing Away Old Habits and Redefining Hygiene by Convincing One Man | Garnier Men | Finalist |
|
38B. Marketing Disruptors – Services |
|||||
| 1 | Interactive Avenues Pvt. Ltd. Lead Agency 2 : Mediabrands Content Studio (India) | Prime Video | Panchayat S4 Flips the Script on OTT Releases | Prime Video | Bronze |
| 2 | Swiggy Contributing Company 1 : Petromax | Instamart | Winning Dilli ka heart by serving Dilli ki raat | Swiggy | Bronze |
| 3 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : PHD Media | ACKO Health Insurance | Acko Health: Giving India’s salaried class a health insurance wake up call. | ACKO General Insurance Limited | Finalist |
| 4 | Spinny Contributing Company 1 : Ransom Films (Production House) | Spinny | Spinny | Spinny | Finalist |
| 5 | Swiggy Contributing Company 1 : Talented | Swiggy | Switching off to switch on inclusion | Swiggy | Finalist |
|
39A. Small Budgets – Products |
|||||
| 1 | McCann, Gurugram, India | Sintex PurePlus | Touch of Trust | Sintex | Gold |
| 2 | Collective Artists Network India Private Ltd. Contributing Company 1 : Rajabazar Education and Awareness Development Society | Sunrise Masala by ITC | ITC Sunrise Pure Swasthya Bengal | ITC Limited | Finalist |
| 3 | McCann, Gurugram, India | Odomos | (S)worn to protect | Dabur India Limited | Finalist |
|
39B. Small Budgets – Services |
|||||
| 1 | Famous Innovations Digital Creative Pvt. Ltd. | Brihanmumbai Municipal Corporation | Seven Layers of Truth – Ultrasound envelopes, reimagined. | BRIHANMUMBAI MUNICIPAL CORPORATION | Gold |
| 2 | Swiggy Contributing Company 1 : Talented | Swiggy | Switching off to switch on inclusion | Swiggy | Bronze |
| 3 | The Womb | Saregama | Saregama Did, What NASA Couldn’t! | Saregama India Ltd. | Finalist |
| 4 | Siriti | The Wishing Factory | The Thala Test | The Wishing Factory | Finalist |
| 5 | Spotify India | Spotify India | How Spotify turned moments into habits through On-Platform Marketing | Spotify India | Finalist |
| 6 | Swiggy Contributing Company 1 : Havas | Swiggy | Bhog Elo Boney – Delivering hope | Swiggy | Finalist |
|
40A. Carpe Diem – Products |
|||||
| 1 | Havas Creative India Contributing Company 1 : SparkFoundry | Pepsi | Pepsi Anytime | PepsiCo India | Gold |
| 2 | VML | KitKat | HOW GOOD IS YOUR BREAK? | NESTLE India Ltd. | Gold |
| 3 | The Womb Contributing Company 1 : Schbang | Britannia JimJam Pops | No Twist in this Tale | Britannia Industries Limited | Silver |
| 4 | Stayfree Kenvue | Stayfree | WHY STAYFREE SPOKE TO SONS ON DAUGHTER’S DAY | Stayfree Kenvue | Silver |
| 5 | Leo India | Sting | How Sting Used Sound to Win Formula 1 | PepsiCo India | Bronze |
| 6 | FCB India Contributing Company 1 : FCB NEO | Durex Lubes | HOW DUREX LUBES TRANSFORMED BEDROOM SHAME TO CATEGORY DOMINANCE BY MAKING EXPLORATION INDIA’S NEW INTIMACY CURRENCY | Reckitt India Ltd. | Bronze |
| 7 | Famous Innovations Digital Creative Pvt. Ltd. | Mia by Tanishq | Dekhna hai toh khel dekho – Transforming stares into viewership of the paralympics | MIA BY TANISHQ | Bronze |
| 8 | Fundamental Roots Advertising Solutions LLP | Airtel | Reinventing Airtel as India’s Safe Network | AIRTEL | Finalist |
| 9 | Schbang Digital Solutions Private Limited Lead Agency 2 : Tilt Brand Solutions PVT. LTD. | Britannia Treat Croissant | Britannia Croissant Prashant | Britannia Industries Limited | Finalist |
| 10 | BBH COMMUNICATIONS INDIA PVT. LTD. | CaratLane WYW 1.0 | Wear Your Wins: When Nancy Tyagi’s Self-Made Dress Sparked a Nation to Celebrate Itself | CaratLane Pvt. Ltd. | Finalist |
| 11 | Cheil SWA Group India | Samsonite x Manish Malhotra | Couture as Strategy – Samsonite’s Fashion Fightback | Samsonite South Asia Pvt. Ltd. | Finalist |
| 12 | FCB India | KFC x Carry Minati | KFC FLIPPED THE SCRIPT OF FOOD MARKETING TO GAIN GEN Z CULTURAL ACCESS | KFC India (Yum Brands!) | Finalist |
| 13 | McCann, Gurugram, India | Dettol | Evoking mothers care in everyone | Reckitt India Ltd. | Finalist |
| 14 | McCann, Gurugram, India | Daawat | How Daawat won the whole year with a single day | LT Foods Ltd. | Finalist |
| 15 | Social Panga Contributing Company 1 : LogicServe Digital Private Limited | Pringles India | Pringles Ducklips Challenge | Pringles India Client 2 : Kellanova Kellanova | Finalist |
| 16 | McCann, Gurugram, India | Manyavar | Aap kab bann rahe hain Manyavar? | Vedant Fashions Limited | Finalist |
| 17 | FCB India Lead Agency 2 : FCB NEO | Centrum Multivitamins | From full plates to missing nutrients: Breaking India’s supplement stigma | Haleon (GSK Consumer Healthcare) | Finalist |
| 18 | BBH COMMUNICATIONS INDIA PVT. LTD. | Garnier Men’s Facewash | Washing Away Old Habits and Redefining Hygiene by Convincing One Man | Garnier Men | Finalist |
|
40B. Carpe Diem – Services |
|||||
| 1 | Flipkart | Flipkart | From Cart to Kumbh: Flipkart Delivers Peace of Mind | Flipkart | Gold |
| 2 | SwiggyContributing Company 1 : Vanilla Films LLP | Instamart | Add Ritual to Cart with Sona | Swiggy | Bronze |
| 3 | FCB India | Uber Moto | WHEN UBER MOTO PASSED THE ULTIMATE STRESS-TEST TO BECOME A HYDERABADDIE | Uber India Systems Private Limited | Finalist |
|
41. Commerce & Shopper Marketing |
|||||
| 1 | Leo India Contributing Company 1 : Prodigious Contributing Company 2 : PHD Media Contributing Company 3 : Finnet Media Private Limited | ACKO Auto Insurance | Driving behaviour Change by making ACKO India’s Default Car Insurance! | ACKO General Insurance Limited | Silver |
| 2 | Leo India Contributing Company 1 : Mindshare India | IKEA | How a Swedish brand danced to Bollywood’s tunes | IKEA India | Silver |
| GRAND EFFIE | |||||
|
No. |
Agency Information |
Brand Name : Entry Title |
Client Information |
Category |
Result Note |
| 1 | McCann, Gurugram, India | Maggi : Why save the best for the last? | NESTLE India Ltd. | 32A. Integrated Advertising Campaign : Products | Grand Effie |
| EFFIE INDIA CLIENT OF THE YEAR | |||||
| NESTLE India Ltd. | |||||
| EFFIE INDIA AGENCY OF THE YEAR | |||||
| Leo India | |||||
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017