Afaqs: Bollywood heartthrob Kareena Kapoor has been signed as the brand ambassador for Mahindra two wheelers entire range of PowerScooter. Mahindra is looking forward to design and market their complete range of two wheelers and motorcycles for Indian and global market.
Kapoor the new face of Mahindra power scooters who was first seen riding thier scooter in film 3 idiots will be featured in print, electronic and online media. Their first commercial for Mahindra Rodeo is scheduled for release later this month.
Explaining the choice of brand endorser, Anoop Mathur, president, Two Wheeler Sector and member, group executive board, Mahindra & Mahindra says in a press statement, “We are delighted to have Kareena Kapoor on-board as brand ambassador for our entire range of PowerScooters. She has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent.”