DAY 1 (Morning + Afternoon = 33 ENTRIES)
MONDAY, 3RD MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (16 ENTRIES)
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10. Best Media Innovation : Television : Presentation Duration 7 minutes |
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| 1 | 1018 | Birla Opus Paints | How Birla Opus Hacked the Live Content on TV! |
| 2 | 1009 | Raymond-Ethnix | Redefining Traditional Wear With Ethnix by Raymond |
| 3 | 1015 | Garnier Hair Color | The Glamorous Make-over of Gokuldham Society |
| 4 | 1036 | Amazon | From Questions to Clicks: Amazon & KBC Redefining TV Impact |
| 5 | 1006 | Saffola | Heart Health on Prime Time: A First-of-Its-Kind Disruption in Television Storytelling for Wellness |
| 6 | 1045 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 7 | 1050 | Rin Liquid | Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes |
| 8 | 1010 | TVS Raider | Breaking Barriers- TVS Raider Bike Reporter |
| 9 | 1057 | Glow & Lovely | Glow & Lovely: Igniting Careers During the Cricket World Cup |
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47.Best Integrated Campaign: Services : Presentation Duration 10 minutes |
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| 1 | 4729 | Aditya Birla Group | Transforming Narratives: How ABG Became a True Force for Good |
| 2 | 4705 | Asian Paints – Royale Glitz | Royale Glitz: Where Opulence Meets Strategic Brilliance |
| 3 | 4719 | LUFTHANSA | YES to the World: Integrated, Immersive, In-depth Experiences |
| 4 | 4720 | Future Generali | Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali |
| 5 | 4724 | Indriya Jewellery | Introducing Indriya Jewellery: A Landmark Launch by the Aditya Birla Group |
| 6 | 4721 | Meta | WhatsApp: Privacy Unlocked and Conversations secured! |
| 7 | 4736 | ICC Men’s Cricket World Cup India 2023 | It Takes One Day-To Make It Memorable |
MONDAY, 3RD MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (17 ENTRIES)
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02. Best Media Strategy – Consumer Products – Beverages and drinks : Presentation Duration 10 minutes |
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| 1 | 215 | Ensure | Cookie Gains: How Abbott Muscled Up Its First-Party Data Strategy to Generate 10,000+ Leads Monthly |
| 2 | 225 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 3 | 222 | Glucon-D | Thakaan Gone, Energy On with Glucon-D |
| 4 | 231 | Thums Up | Thums Up Utha, India India Macha |
| 5 | 233 | Horlicks Diabetes Plus | Horlicks Diabetes Plus – Pioneering a Healthier Future |
| 6 | 250 | Starbucks | Cutting chai ab Starbucks mein |
| 7 | 257 | Lipton Green Tea | From Bitter to Better: Lipton’s Digital-Led Taste Revolution |
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14. Best Media Innovation : Digital-Performance : Presentation Duration 7 minutes |
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| 1 | 1453 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
| 2 | 1401 | Asian Paints | Asian Paints’ Beautiful Homes achieves 3X growth in Monthly Organic Revenue |
| 3 | 1434 | Surf Matic Liquid | An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS |
| 4 | 1412 | Cadbury Oreo | Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
| 5 | 1418 | Blue Star | Blue Star Air Conditioner – 1.2 Ton becomes #1 on Amazon |
| 6 | 1444 | Kellogg’s Chocolate Muesli | When a legacy brand behaved like a start-up for a “TASTY” Sweet Success |
| 7 | 1416 | BOURNVITA | BOURNVITA Right Science |
| 8 | 1422 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
| 9 | 1437 | Starbucks | From Clicks to Cups |
| 10 | 1427 | Castrol EDGE and Magnatec | Shifting Gears Online: Castrol’s Strategy to Drive eCommerce Growth |
DAY 2 (Morning + Afternoon = 33 ENTRIES)
TUESDAY, 4TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (16 ENTRIES)
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03. Best Media Strategy – Consumer Products – Confectionary and food : Presentation Duration 10 minutes |
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| 1 | 303 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
| 2 | 347 | Britannia Good Day | Another Count of Smile to Celebrate Smile of Every Kind by Good Day |
| 3 | 313 | Cadbury 5Star | Cadbury 5Star Presents – Do Nothing University |
| 4 | 349 | Britannia Bourbon | Bourbon It : Where AI Meets Dessert Perfection! |
| 5 | 323 | Cadbury Oreo | Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
| 6 | 358 | Britannia Good Day | Smiling with Purpose: Britannia Good Day’s Media-Driven Cleft Smile Campaign |
| 7 | 324 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
| 8 | 326 | 5Star | 5Star Erase Vday |
| 9 | 328 | Oreo | Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
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13. Best Media Innovation-Audio : Presentation Duration 7 minutes |
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| 1 | 1330 | International Cricket Council (ICC) | ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh |
| 2 | 1322 | Sprite | Bubbles of Laughter |
| 3 | 1339 | Lakme | Lakme’s ASMR Magic on Spotify |
| 4 | 1314 | Tata Salt | Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy |
| 5 | 1328 | UltraTech Cement Limited | Voices of Progress: UltraTech ‘s Nation-Building Story powered by innovation |
| 6 | 1320 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 7 | 1334 | Britannia Milk Bikis | When Papa takes on Baba wielding an AI-Powered Disruption in Rural India |
TUESDAY, 4TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (17 ENTRIES)
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46.Best Integrated Campaign – Consumer Durables-Other Products : Presentation Duration 10 minutes |
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| 1 | 4612 | UltraTech Cement Limited | Brick by Brick: UltraTech’s Empowering Guide to the Home Building Journey-Baat Ghar Ki 3.0 |
| 2 | 4601 | Birla Opus Paints | A Magnum Opus Launch! |
| 3 | 4606 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
| 4 | 4607 | UltraTech Cement | Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose, Empowering Grassroot Aspirations |
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27. Best Media Innovation: Branded Content focused on CREATING ORIGINAL CONTENT across any media : Presentation Duration 7 minutes |
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| 1 | 2708 | BOURNVITA | Bournvita #DForDreams |
| 2 | 2702 | Narayana Health | InsidER-Inspired by True Stories! |
| 3 | 2718 | Cadbury Gems | Cadbury Gems – My Masti My Music |
| 4 | 2703 | Apollo Tyres | Endumaxx- Bharat Ka Safar |
| 5 | 2704 | Cadbury Dairy Milk | Cadbury Dairy Milk #SitTogether |
| 6 | 2710 | Asian Paints Neo Bharat | Pragati Ke Rang: Reaching Hearts, Not Just Homes |
| 7 | 2714 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
| 8 | 2755 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
| 9 | 2719 | Fevicreate | Creativity Leads to Innovation at Fevicreate Idea Labs |
| 10 | 2712 | 5Star | 5Star Erase Vday |
| 11 | 2725 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 12 | 2730 | Castrol MAGNATEC | How a branded cushion became the third passenger in India’s most coveted car journeys! |
| 13 | 2711 | Cadbury Dairy Milk | Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
DAY 3 (Morning + Afternoon = 35 ENTRIES)
WEDNESDAY, 5TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (18 ENTRIES)
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01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration 10 minutes |
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| 1 | 132 | Close up | Freshness Reloaded: Closeup’s Rural Revival with the Power of AAA |
| 2 | 102 | L’Oréal Paris | Portfolio prioritization to grow Hair Care segment on Amazon |
| 3 | 122 | Moti Soap | Moti Sabun: Parampara, Pratishtha, Anushasan |
| 4 | 118 | Everyuth | Digital Mastery in Capturing Gen Z’s Achanak Moments |
| 5 | 136 | Dove | Dove Mothermonials : Integrating Print, Digital & Technology to Empower a Mother’s Intuition |
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19. Best Media Innovation: Use of E-Com Market Places : Presentation Duration 7 minutes |
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| 1 | 1956 | Britannia | Innovating Snacking: Britannia’s Path to Dominance in India’s Croissant Market |
| 2 | 1930 | Cadburys Dairy Milk Silk | A Sweet Revolution in Indulgence |
| 3 | 1961 | Kellogg’s Chocolate Muesli | When a legacy brand behaved like a start-up for a “TASTY” Sweet Success |
| 4 | 1915 | Jockey | Bridging the Gap: Jockey’s Bold Push into the Plus-Size Bra Market |
| 5 | 1942 | Bru Cold Coffee | Bru Cold Coffee Forms Strategic Partnership with QComs |
| 6 | 1932 | Chocobakes Cakes | Cadbury Chocobakes Cakes-Are you related to Santa? |
| 7 | 1927 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
| 8 | 1919 | Continental Coffee | Continental Coffee- Brewing Connections, Across Every Corner of India |
| 9 | 1943 | Bru | Google x Blinkit’s Retail Media Network solution helps Bru Gold Freeze Dried Coffee increase purchases by 17% |
| 10 | 1925 | Blue Star | Blue Star Air Conditioner – 1.2 Ton becomes #1 on Amazon |
| 11 | 1946 | Surf Matic Liquid | An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS |
| 12 | 1950 | Mondelez India | Usain-ing the Game: Lightning Strikes in Quick Commerce! |
| 13 | 1952 | Dove – (Hindustan Unilever) | Growing Dove Market Share by 45% with Media Optimisation |
WEDNESDAY, 5TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (17 ENTRIES)
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18. Best Media Innovation: Digital-Voice : Presentation Duration 7 minutes |
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| 1 | 1815 | Britannia Milk Bikis | When Papa takes on Baba wielding an AI-Powered Disruption in Rural India |
| 2 | 1805 | Thums Up | Voice of Belief |
| 3 | 1811 | International Cricket Council (ICC) | ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh |
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26. Best Media Innovation: Branded Content that leverages EXISTING CONTENT across any media : Presentation Duration 7 minutes |
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| 1 | 2601 | MakeMyTrip | Stay at the latest addition to MMT Homestays-Bigg Boss |
| 2 | 2604 | Maybelline New York | A Twist of Retro with”The Archies” |
| 3 | 2615 | Royal Enfield | Dhak Dhak |
| 4 | 2609 | Birla Opus Paints | Birla Opus Ke Rang, Har Kahani Ke Sang” |
| 5 | 2614 | Royal Enfield | Fighter Movie |
| 6 | 2616 | Garnier Men | Gaming dominance through BGMS |
| 7 | 2620 | Future Generali | Reshaping Insurance: Empowering Women with #Don’tBePlus1 Content: Future Generali |
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40.Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology : Presentation Duration 10 minutes |
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| 1 | 4008 | Pampers Premium Care | Data, Diapers, and Digital: How Pampers Scripted the Baby-Care Playbook |
| 2 | 4009 | Mondelez | Zero Party Data for Commerce |
| 3 | 4011 | True Balance | Unlocking Growth: True Balance’s Journey to Smarter Loan Approvals |
| 4 | 4016 | SPOTIFY | Beyond the Playlist: Revolutionizing Spotify Premium with First-Party Data |
| 5 | 4038 | UltraTech Cement Limited | UltraTech Leverages the Indian General Elections’24 to Cement Democracy: ‘Vote Karega Toh Mazboot Banega India’ |
| 6 | 4018 | Hero MotoCorp | Driving Hero’s Festive Campaign Success: Leveraging Data Clean Rooms to Achieve a 60x ROI in Offline Sales through Enhanced Branding Impact |
| 7 | 4021 | Hindustan Unilever | First Party Data Audience Prioritisation Model |
DAY 4 (Morning + Afternoon = 31 ENTRIES)
THURSDAY, 6TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (15 ENTRIES)
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07. Best Media Strategy – Services : Presentation Duration 10 minutes |
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| 1 | 710 | HSBC India | HSBC x Swiggy IPL 2024: Transforming In-App Engagement with Cricket Gamification |
| 2 | 722 | Dream11 | Team Se Bada Kuch Nahi |
| 3 | 724 | Axis Max Life Insurance | The Future of Insurance Marketing: Innovative E-Commerce Strategies |
| 4 | 726 | Netflix India | The Kapil Sharma Show: Laughter Journey Redefined from TV to OTT |
| 5 | 732 | Angel One | ANGEL ONE SUPERAPP LAUNCH – Investments Made DIY! |
| 6 | 737 | Meta | WhatsApp: Privacy Unlocked and Conversations secured! |
| 7 | 735 | LUFTHANSA | Media Meets Mastery: Lufthansa’s Strategic Flight |
| 8 | 748 | Airtel 5G Plus | Airtel’s Mission: No More SPAM! |
| 9 | 753 | National Payments Corporation Of India | RuPay’s SuperBowl moment in IPL |
| 10 | 754 | Gemini | India”Prompt karo, aage bado” with Gemini |
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31. Best Media Innovation: Use of Local Language/ Regional Media – Television : Presentation Duration 7 minutes |
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| 1 | 3120 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
| 2 | 3102 | Cadbury Dairy Milk | Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
| 3 | 3115 | Rin Liquid | BROADCASTING RIN LIQUID ACROSS TOP REGIONAL CHANNELS |
| 4 | 3106 | Dream11 | India’s New Local Language |
| 5 | 3125 | Dove Men | Dove Men Scores Big with Bengaluru FC |
THURSDAY, 6TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (16 ENTRIES)
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09. Best Digital Strategy : Presentation Duration 10 minutes |
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| 1 | 930 | Oreo | Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
| 2 | 910 | Sensodyne | #BeSensitiveToOralHealth #TakeTheFirstStep |
| 3 | 911 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
| 4 | 969 | Airtel India | From Prepaid To Premium: Airtel’s Strategy To Expand Postpaid With Targeted Digital Campaigns |
| 5 | 913 | Cadbury Silk | Cadbury Silk – Story of Us |
| 6 | 919 | Kitkat | When Kitkat and Netflix delivered the ultimate breaks! |
| 7 | 916 | Cadbury 5Star | Cadbury 5Star Presents – Do Nothing University |
| 8 | 957 | Gillette | Gillette Makes a Razor-Sharp Pitch to the Modern Man leading to a 40% business growth |
| 9 | 924 | Cadbury Oreo | Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
| 10 | 953 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
| 11 | 925 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
| 12 | 964 | Netflix | Case Closed: The Genius Digital Moves Behind ‘Murder Mubarak |
| 13 | 966 | SPOTIFY | Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story |
| 14 | 932 | Cadbury Gems | Cadbury Gems – My Masti My Music |
| 15 | 967 | SPOTIFY | Hooked on Personalization: How Spotify Reignited Engagement and Hit All the Right Notes |
| 16 | 959 | Viacom 18 Motion Pictures | #BEAFIGHTER |
DAY 5 (Morning + Afternoon = 32 ENTRIES)
FRIDAY, 7TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (16 ENTRIES)
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08. Best Media Strategy – Media : Presentation Duration 10 minutes |
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| 1 | 809 | Netflix India | Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat |
| 2 | 830 | Meta | Meta Protects: Prioritizing Youth Wellbeing in the Digital Age! |
| 3 | 811 | Titan Tanishq | Tanishq: Elevating Everyday Luxury with a Strategic Media Approach |
| 4 | 814 | Netflix India | The Kapil Sharma Show: Laughter Journey Redefined from TV to OTT |
| 5 | 829 | Meta | WhatsApp: Privacy Unlocked and Conversations secured! |
| 6 | 807 | JioCinema | One nation, One stream – JioCinema IPL 2024 story |
| 7 | 821 | Netflix | From Clicks to Connections: Kho Gaye Hum Kahan |
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22. Best Media Innovation: Best Use of AI for a Media Solution : Presentation Duration 7 minutes |
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| 1 | 2206 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
| 2 | 2211 | Pulse Candy | Meri Bhakti Mere Bappa |
| 3 | 2208 | Cadbury Silk | Cadbury Silk – Story of Us |
| 4 | 2229 | Amazon Prime Video | Gen AI, interactive storytelling, and gangland drama equals success for Mirzapur |
| 5 | 2209 | BOURNVITA | Bournvita #DForDreams |
| 6 | 2242 | Sunsilk | Sunsilk Shine Stars unleashing the Fame Monster |
| 7 | 2221 | Seagram’s Royal Stag Package Drinking Water | Royal Stag: Billion Films for a Billion Fans |
| 8 | 2230 | Thums Up | Voice of Belief |
| 9 | 2236 | Britannia Bourbon | Your Favorite Dessert Recipes-‘Bourbon-AI-zed’ |
FRIDAY, 7TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (16 ENTRIES)
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09. Best Digital Strategy : Presentation Duration 10 minutes |
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| 1 | 9181 | Britannia 50-50 Golmaal | Golmaal 2.0: Bringing Ravi Shastri to Your Living Room |
| 2 | 973 | Netflix | From Clicks to Connections: Kho Gaye Hum Kahan |
| 3 | 9162 | UltraTech Cement Limited | Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress |
| 4 | 985 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 5 | 9156 | Dove | Dove Mothermonials: A Mother’s Intuition, Powered by Technology |
| 6 | 975 | Bisleri | Replacing Cola with Water |
| 7 | 9148 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering Moto-Racing Dreams of 220MN Bikers |
| 8 | 9102 | WhatsApp Changes Public Perception, privately! | |
| 9 | 9142 | UltraTech Cement Limited | Building Irreversible Foundations for Home Builders-Ghar Ek Mauka Ek 2.0 |
| 10 | 993 | Limca | Travel With Limca |
| 11 | 9135 | ICICI Prudential Mutual Funds | Decoding the Scoreboard of Success-Multi-Asset Allocation Fund |
| 12 | 9116 | Passive to Powerful: Reconnecting with Facebook | |
| 13 | 9119 | Disney Studios | Deadpool & Wolverine: Bye Bye to Conventional, Digital Excellence Wins |
| 14 | 992 | Thums Up | Thums Up Utha, India India Macha |
| 15 | 9125 | Vim | Turning Mundane into Magical: Vim’s AI and Music Campaign |
| 16 | 9110 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
DAY 6 (Morning + Afternoon = 34 ENTRIES)
SATURDAY, 8TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (16 ENTRIES)
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11.Best Media Innovation : Print – Dailies & Magazines : Presentation Duration 7 minutes |
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| 1 | 1113 | Netflix India | Peeling Back Nostalgia : The Archies Revives Print Media with a Fresh Twist |
| 2 | 1101 | Joyalukkas | Joyalukkas Pongal Print Campaign |
| 3 | 1111 | Saffola | World Health Day Conundrum: When bhajiyas became the real front-page news |
| 4 | 1115 | TATA AIG Health Insurance | Expect the Expected with TATA AIG Health Insurance |
| 5 | 1127 | Britannia Nutrichoice | The Unbranded ’30sec’ Print Ad |
| 6 | 1102 | Swiggy Instamart | Swiggy Instamart Mango Innovation |
| 7 | 1132 | Dove | Dove Mothermonials |
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43. Best Integrated Campaign: Consumer Products – Confectionary and food : Presentation Duration 10 minutes |
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| 1 | 4324 | Pringles | Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles |
| 2 | 4302 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
| 3 | 4329 | Kellogg’s Chocolate Muesli | When a legacy brand behaved like a start-up for a “TASTY” Sweet Success |
| 4 | 4330 | Britannia Milk Bikis | Milk Bikis Celebrated TN Day by Embracing Hyperlocal Cultural Nuances |
| 5 | 4310 | Kitkat | When GenZs took a breaking love break with “Kit” and “Kat” |
| 6 | 4322 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
| 7 | 4305 | Cadbury Celebrations | This Ad is My Store |
| 8 | 4323 | Saffola | AI at Heart: Transforming Preventive Care Through Smart Media Solutions |
| 9 | 4331 | Britannia 50-50 | Britannia 50-50 puts fans in the Umpire’s seat |
SATURDAY, 8TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (18 ENTRIES)
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12.Best Media Innovation : Out of Home & Ambient Media & Cinema : Presentation Duration 7 minutes |
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| 1 | 1239 | Bisleri | New Model of Brand Love – When Product Becomes Media |
| 2 | 1205 | Aditya Birla Capital | India, Ab Hadh Karde |
| 3 | 1263 | Amazon Prime Video | Murder is Murder: Bold art installations confront the stark reality of elephant poaching – Poacher |
| 4 | 1212 | Cello | KEEPING IT COOL, EVEN FOR THE BIRDS |
| 5 | 1222 | Cadbury Fuse | Bhookh Sticker |
| 6 | 1228 | Gillette | Play With The Stars: Gillette’s razor-sharp pitch for Cricket Lovers |
| 7 | 1215 | Pulse Candy | Pulse Ek Avatar Anek |
| 8 | 1255 | Vadilal | Vadilal stitching India with 15,000 Wrappers |
| 9 | 1257 | Thums Up | Toofani Tour |
| 10 | 1269 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
| 11 | 1210 | Caltex Lubricants | Caltex Launch Campaign – Caltex Yaani Commitment |
| 12 | 1235 | Pringles | Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles |
| 13 | 1287 | Hindustan Unilever | First ever 100% recyclable Bus Shelter in the world |
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34. Best Media Innovation: Use of Local Language/ Regional Media – Digital : Presentation Duration 7 minutes |
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| 1 | 3404 | Cadbury Dairy Milk | Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
| 2 | 3413 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 3 | 3417 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
| 4 | 3414 | Sprite | Bubbles of Laughter |
| 5 | 3420 | Lifebuoy | Lifebuoy Maa’s Message |
DAY 7 (Morning + Afternoon = 35 ENTRIES)
MONDAY, 10TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (17 ENTRIES)
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24.Best Media Innovation: Events / Experiential Marketing : Presentation Duration 7 minutes |
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| 1 | 2403 | Gatorade | Gatorade Turf Finder |
| 2 | 2423 | Cadbury Dairy Milk | Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
| 3 | 2411 | LG MoodUP Refrigerator | And the Show-Stopper is… |
| 4 | 2436 | Maybelline New York | A Twist of Retro with”The Archies” |
| 5 | 2439 | Pringles | Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles |
| 6 | 2444 | L’Oréal Paris | L’Oréal Paris –”You’re Worth It!” |
| 7 | 2449 | Magnum | Magnum, the LFW Showstopper, without walking a Runway |
| 8 | 2451 | MTR Foods | MTR Karunadu Swada |
| 9 | 2438 | Ujala Supreme | The Wristbands of Suraksha-Pilgrimage me Safety se ‘No Samjhauta’ |
| 10 | 2454 | Matrix | Empowering Hairdressers: From Salons to Social Media Stars with Matrix Hair Transformers 3.0 |
| 11 | 2466 | Thums Up | Toofani Tour |
| 12 | 2468 | Centuary Mattress | Sound Sleep Symphony: Crafting Tranquil Sleep Experiences-Centuary Mattress |
| 13 | 2471 | Jameson Ginger Ale | Memoirs of Jameson: the non-serious guide to owing counterculture |
| 14 | 2473 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
| 15 | 2478 | Sunlight | From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo |
| 16 | 24100 | Hindustan Unilever | First ever 100% recyclable Bus Shelter in the world |
| 17 | 2482 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
MONDAY, 10TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (18 ENTRIES)
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15. Best Media Innovation: Digital-Social Media : Presentation Duration 7 minutes |
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| 1 | 1579 | Lifebuoy | Lifebuoy Maa’s Message |
| 2 | 1507 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
| 3 | 15109 | Clinic Plus | Clinic Plus Shifts Cultural Norms, One Story at a Time |
| 4 | 1545 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 5 | 1527 | Viacom 18 Motion Pictures | #BEAFIGHTER |
| 6 | 1580 | UltraTech | Banega Toh Badhega India – Influencers of Progress |
| 7 | 1548 | Amazon Prime Video | Slaying Social: Redefining Media Innovation with Call Me Bae |
| 8 | 15110 | Dove Men | Dove Men Scores Big with Bengaluru FC |
| 9 | 1531 | Netflix | How a WhatsApp Chatbot Cracked ‘Murder Mubarak’ on Netflix? |
| 10 | 1575 | VIM | Vim: Rhythm in the Routine |
| 11 | 1555 | Thums Up | Voice of Belief |
| 12 | 1589 | Lakme | Lakme goes ‘Glitter & Glam’ with Ankush!  |
| 13 | 1542 | Netflix | Killer Soup Cooked Up a Viral Banter with a Dash of Moment Marketing |
| 14 | 1568 | Castrol EDGE | Using social media to keep SRK off social media! |
| 15 | 1549 | Seagram’s Royal Stag packaged Drinking Water | Boombox 2.0: Creating a custom Sonic Experience for Generation large |
| 16 | 1574 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
| 17 | 1581 | Thums Up | Kaunsi Biryani Sabse Toofani |
| 18 | 1587 | Pond’s | Pond’s Hydra Light Blurs Reality to Deliver Molecular Impact |
DAY 8 (Morning + Afternoon = 35 ENTRIES)
TUESDAY, 11TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (17 ENTRIES)
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16. Best Media Innovation: Digital-Display : Presentation Duration 7 minutes |
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| 1 | 1626 | Ensure | Cookie-Led Revolution: The Display Innovation That Sparked 10,000 Monthly Leads |
| 2 | 1606 | Cadbury Silk | Cadbury Silk – Story of Us |
| 3 | 1644 | Meta | WhatsApp Changes Public Perception, privately! |
| 4 | 1607 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
| 5 | 1658 | Lipton | Making fitness a Habit with Lipton Green Tea |
| 6 | 1614 | Cadbury Oreo | Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
| 7 | 1648 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
| 8 | 1660 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
| 9 | 1618 | MTV | Beyond the Swipe: Where Dating Meets the Supernatural |
| 10 | 1619 | Oreo | Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
| 11 | 1621 | L’Oréal Professionnel | L’Oréal iNOA’s AR-Powered Digital Display for Seamless Consumer Journeys |
| 12 | 1629 | Netflix | How a Whatsapp chatbot cracked a murder case |
| 13 | 1620 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
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04. Best Media Strategy – Consumer Products – Others : Presentation Duration 10 minutes |
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| 1 | 414 | Vim | Turning Mundane into Magical: Vim’s AI and Music Campaign |
| 2 | 417 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering Moto-Racing Dreams of 220MN Bikers |
| 3 | 416 | Sunlight | From Las Vegas to Kolkata: Sunlight’s Sphere Illuminates Durga Pujo |
| 4 | 421 | Castrol CRB TURBOMAX | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
TUESDAY, 11TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (18 ENTRIES)
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17. Best Media Innovation: Digital-Video : Presentation Duration 7 minutes |
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| 1 | 1730 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
| 2 | 1721 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
| 3 | 1752 | Castrol EDGE | The Time SRK Disappeared! |
| 4 | 1758 | Lufthansa | Milan Beyond the Map: #LufthansaMilanInsider |
| 5 | 1762 | UltraTech | Banega Toh Badhega India – Rallying 1 Billion Digital Indians! |
| 6 | 1746 | Thums Up | Thums Up Utha, India India Macha |
| 7 | 1765 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
| 8 | 1785 | Hellmann’s | As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise |
| 9 | 1770 | Vim | Vim: Rhythm in the Routine  |
| 10 | 1763 | Airtel Xstream Fiber | AXF’s The Great Promo Heist |
| 11 | 1783 | Moti | Moti Din Din Diwali: Making Traditions Trend |
| 12 | 1767 | Castrol CRB TURBOMAX | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
| 13 | 1788 | Britannia Croissant | Croissant, Made Easy: How Britannia Turned Pronunciation into Play |
| 14 | 1711 | Cadbury 5Star | Cadbury 5Star Presents – Do Nothing University |
| 15 | 1799 | Kellogg’s Multigrain Chocos | Ab Mummy Ka Bhi Solid Dost Kellogg’s ‘Multigrain Chocos’ |
| 16 | 1715 | 5Star | 5Star Erase Vday |
| 17 | 17100 | Lifebuoy | Lifebuoy Maa’s Message |
| 18 | 1797 | Britannia Bourbon | Your Favorite Dessert Recipes-‘Bourbon-AI-zed’ |
DAY 9 (Morning + Afternoon = 37 ENTRIES)
WEDNESDAY, 12TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (18 ENTRIES)
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05. Best Media Strategy – Consumer Durables – Tech Products : Presentation Duration 10 minutes |
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| 1 | 508 | SPOTIFY | Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story |
| 2 | 513 | Gemini | India”Prompt karo, aage bado” with Gemini |
|
29.Best Media Innovation: Sponsorships : Presentation Duration 7 minutes |
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| 1 | 2977 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
| 2 | 2914 | Asian Paints – Royale Glitz | Royale Glitz – Painting the Spotlight on Luxury |
| 3 | 2919 | Cadbury Celebrations | Empowering Festive Bonds: Cadbury Celebrations and KBC Together |
| 4 | 29105 | Lifebuoy | Lifebuoy Maa’s Message |
| 5 | 2931 | GCMMF (Amul) | HOW AMUL CRACKED THE IPL CODE |
| 6 | 2980 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
| 7 | 2920 | Cadbury Fuse | Bhookh Sticker |
| 8 | 2992 | UltraTech | Banega Toh Badhega India: Shaping the National Narrative into a Movement |
| 9 | 2934 | Gowardhan Ghee | Gowardhan Ghee got consumers to celebrate ‘Safalta’ ke saath ‘Swaad’ aur ‘Sehat’ ka Gauravshali bhandar on KBC |
| 10 | 2970 | Aditya Birla Group | TURNING EVERY FOUR INTO A FORCE FOR GOOD! |
| 11 | 2938 | Birla Opus Paints | Cracking the Code: A Masterstroke in T20 WC Sponsorship |
| 12 | 2960 | Castrol MAGNATEC | How a branded cushion became the third passenger in India’s most coveted car journeys! |
| 13 | 2950 | National Payments Corporation Of India | RuPay’s Game-Changing Wristband Wizardry |
| 14 | 2963 | Domex | Dual Screen Reality drives dividend for Domex |
| 15 | 2981 | Amazon | From Questions to Clicks: Amazon & KBC Redefining TV Sponsorships |
| 16 | 2990 | UltraTech Cement | Demystifying Home Building – Aasaan Bhasha Mein |
WEDNESDAY, 12TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (19 ENTRIES)
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48. Best Integrated Campaign: Media : Presentation Duration 10 minutes |
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| 1 | 4807 | Gillette | Gillette Makes a Razor-Sharp Pitch to the Modern Man leading to a 40% business growth |
| 2 | 4809 | Netflix India | Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat |
| 3 | 4833 | Britannia Good Day | Another Count of Smile to Celebrate Smile of Every Kind by Good Day |
| 4 | 4834 | Amazon Prime Video | THE MISSING ELEPHANTS: AMAZON PRIME VIDEO’S INTEGRATED CALL FOR CONSERVATION |
| 5 | 4835 | Star Sports | Star Sports Reigns Supreme with 500M+ IPL Viewers |
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37. Best Media Innovation – Sports Marketing using Non-Cricket : Presentation Duration 7 minutes |
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| 1 | 3708 | JSW IP Holdings Pvt Ltd | JSW X Olympics #Rukna Nahi Hai |
| 2 | 3701 | Gatorade | Gatorade Turf Finder |
| 3 | 3713 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
|
52. EMVIE for Good : Presentation Duration 7 minutes |
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| 1 | 5205 | Cello | KEEPING IT COOL, EVEN FOR THE BIRDS |
| 2 | 5207 | Chhanv Foundation | EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION |
| 3 | 5208 | Asian Paints Corporate | Art Beyond Sight |
| 4 | 5210 | Sun Pharma Corporate | #SecondBirthDate: Some Heroes Don’t Wear Capes, They Save Lives |
| 5 | 5213 | Saffola | Step Up for Your Heart: A Tech For Good Movement for Preventive Health |
| 6 | 5215 | Dream11 | India’s New Local Language |
| 7 | 5216 | SPOTIFY | From Beats to Ballots: Spotify empowering Youth |
| 8 | 5217 | Maxo | Mosquitos ki Chutti, Maxo ki Duty! |
| 9 | 5219 | INDIA GATE BASMATI RICE | India Gate – Grains of Hope |
| 10 | 5237 | Airtel 5G Plus | Airtel’s Mission: No More SPAM! |
| 11 | 5238 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
DAY 10 (Morning + Afternoon = 36 ENTRIES)
THURSDAY, 13TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (17 ENTRIES)
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33. Best Media Innovation: Use of Local Language/ Regional Media – Radio : Presentation Duration 7 minutes |
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| 1 | 3304 | SPRITE | Bubbles of Laughter |
|
35. Best Media Innovation: Use of Local Language/ Regional Media – Cinema : Presentation Duration 7 minutes |
|||
| 1 | 3501 | Oreo | Oreo Pongal B&W Packs |
|
38.Best Media Research / Analytics using proprietary data : Presentation Duration 10 minutes |
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| 1 | 3806 | Mahindra & Mahindra | Horizon – An AI-powered, end-to-end platform that integrates insights, strategy, and execution to redefine campaign planning and activation. |
| 2 | 3810 | Spotify | Milkha’s Winning Run: Insights that propelled Spotify to the finish line |
| 3 | 3813 | Hindustan Unilever | First Party Data Audience Prioritisation Model |
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21.Best Media Innovation: Best Use of Emerging Technology for a Media Solution : Presentation Duration 7 minutes |
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| 1 | 2105 | Mother Dairy | Mother Dairy increases booth footfalls using a hyper-local strategy |
| 2 | 2117 | Cadbury Gems | Cadbury Gems – My Masti My Music |
| 3 | 2135 | Britannia | Britannia Amplifies Brand Recall with Iconic ‘Ting Ting Ti-Ding’ on Zepto |
| 4 | 2133 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
| 5 | 2138 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
| 6 | 2123 | Netflix | AI at the Scene: Netflix’s Groundbreaking Blend of Tech and Thriller |
| 7 | 2142 | Britannia 50-50 Golmaal | Britannia Golmaal: T20 Coach with an AR+AI Twist |
| 8 | 2119 | P&G Shiksha | How P&G Shiksha leveraged Tech to turn ridicule to advocacy with #StandUpForTheLearningGap |
| 9 | 2151 | International Cricket Council (ICC) | ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh |
| 10 | 2132 | Thums Up | Thums Up Utha, India India Macha |
| 11 | 2177 | Domex | Dual Screen Reality drives dividend for Domex |
| 12 | 2178 | Hindustan Unilever | First ever 100% recyclable Bus Shelter in the world |
THURSDAY, 13TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (19 ENTRIES)
|
30. Best Media Innovation: Moment Marketing : Presentation Duration 7 minutes |
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| 1 | 3005 | Cadbury Silk | Cadbury Silk – Story of Us |
| 2 | 3054 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
| 3 | 3012 | Oreo | Oreo History In The Baking |
| 4 | 3003 | Lays | No Lays No Game |
| 5 | 3013 | 5Star | 5Star Erase Vday |
| 6 | 3009 | Cello | KEEPING IT COOL, EVEN FOR THE BIRDS |
| 7 | 3017 | Oreo | Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
| 8 | 3063 | Britannia 50-50 Golmaal | Britannia 5050 Golmaal: T20 World Cup Coach with an AR+AI Twist |
| 9 | 3018 | Sun Pharma Corporate | #SecondBirthDate: Turning Doctors’ Day into a National Moment of Gratitude |
| 10 | 3025 | Netflix | Giggles Galore: Netflix’s Epic Adventure in Memeland |
| 11 | 3027 | KitKat | KIT TO KAT – VALENTINE’S DAY CAMPAIGN |
| 12 | 3028 | Chocobakes Cakes | Cadbury Chocobakes Cakes-Are you related to Santa? |
| 13 | 3084 | Clinic Plus | Clinic Plus Redefines Daughter’s Day by Challenging Traditions and Celebrating Progress |
| 14 | 3031 | Netflix India | Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat |
| 15 | 3066 | Britannia Good Day | Britannia Good Day: Normalizing Cleft Smiles on World Smile’s Day |
| 16 | 3035 | Colgate | Indian Sweets League |
| 17 | 3056 | Aditya Birla Group | A LAUNCH FOR GOOD! |
| 18 | 3037 | Seagram’s Imperial Blue Packaged Drinking Water | Imperial Blue ambushes Cricket with a Bouncing Proposal |
| 19 | 3052 | Britannia | Celebrating India’s World Cup Victory with Jim jam Pops Limited edition Go India Pack |
DAY 11 (Morning + Afternoon = 35 ENTRIES)
SATURDAY, 15TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (17 ENTRIES)
32. Best Media Innovation: Use of Local Language/ Regional Media – Print : Presentation Duration 7 minutes | |||
| 1 | 3203 | Sunlight | From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo |
45.Best Integrated Campaign – Consumer Durables – Tech Products : Presentation Duration 10 minutes | |||
| 1 | 4503 | Dream11 | Team Se Bada Kuch Nahi |
| 2 | 4508 | Gemini | India”Prompt karo, aage bado” with Gemini |
23.Best Media Innovation: Best Use of Influencer Marketing for a brand : Presentation Duration 7 minutes | |||
| 1 | 2306 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
| 2 | 2314 | Lufthansa | Milan Beyond the Map: #LufthansaMilanInsider |
| 3 | 2310 | Cadbury 5Star | Cadbury 5Star Presents – Do Nothing University |
| 4 | 2343 | Spotify | The Pause Initiative |
| 5 | 2313 | BOURNVITA | Bournvita #DForDreams |
| 6 | 2316 | Asian Paints Corporate | Pragati Ke Rang: Reaching Hearts, Not Just Homes |
| 7 | 2304 | Cadbury Silk | Cadbury Silk – Story of Us |
| 8 | 2368 | Magnum | Magnum, the LFW Showstopper, without walking a Runway |
| 9 | 2322 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
| 10 | 2323 | Sun Pharma Corporate | #SecondBirthDate: Celebrating the Heroes Who Gift Second Chances |
| 11 | 2364 | Lipton Green Tea | Bitter Begone: Lipton Green Tea’s Flavor Journey |
| 12 | 2329 | Cadbury Fuse | Bhookh Sticker |
| 13 | 2347 | Seagram’s Royal Stag Package Drinking Water | Royal Stag: Billion Films for a Billion Fans |
| 14 | 2315 | 5Star | 5Star Erase Vday |
SATURDAY, 15TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (18 ENTRIES)
23.Best Media Innovation: Best Use of Influencer Marketing for a brand : Presentation Duration 7 minutes | |||
| 1 | 2391 | Star Corporate | Words of Pride: The right words to make everyone feel included ! |
| 2 | 23109 | Jimny | MS Experience Jimny Rock and Road |
| 3 | 2384 | Schweppes | Schweppes – Born Social |
| 4 | 2393 | Castrol MAGNATEC | How a branded cushion became the third passenger in India’s most coveted car journeys! |
| 5 | 23100 | Aditya Birla Group | Historic for KBC, Futuristic for India! |
| 6 | 2380 | Limca | Yo Yo Challenge |
| 7 | 23103 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
| 8 | 23105 | Lakme | Lakme: Rekindling Premium Love with Influencer Magic |
| 9 | 23106 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
| 10 | 2372 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 11 | 23110 | Maruti Suzuki | Youtube Fan Fest Influencer Marketing |
| 12 | 2392 | Castrol EDGE | Making India’s OG influencer, SRK, vanish! |
| 13 | 23127 | Hellmann’s | As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise |
39.Best Media Research / Analytics using existing data : Presentation Duration 10 minutes | |||
| 1 | 3904 | Chocobakes Cakes | Cadbury Chocobakes Cakes-Are you related to Santa? |
| 2 | 3909 | Spotify | Milkha’s Winning Run: Insights that propelled Spotify to the finish line |
| 3 | 3915 | UltraTech Cement Limited | RailWiFi – Building Connections Where It Matters Most |
| 4 | 3917 | Airtel Xstream Fiber | Quantifying Success for Media Excellence: Airtel EmQuiSync |
| 5 | 3920 | UltraTech Cement Limited | Baat Ghar Ki AdGPT: How UltraTech Cement Transformed into a Home-Building Ally |
DAY 12 (Morning + Afternoon = 32 ENTRIES)
MONDAY, 17TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (16 ENTRIES)
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44.Best Integrated Campaign: Consumer Products – Others : Presentation Duration 10 minutes |
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| 1 | 4402 | Sensodyne | Putting the ‘Pro’ in Proactive Oral Care and Dental Access with Integrated Media on World Oral Health Day #BeSensitiveToOralHealth #Take the First Step |
| 2 | 4406 | Rivaah by Tanishq | Redefining the Narrative: Rivaah’s Approach to Elevating Brand Value |
| 3 | 4407 | Ariel | Ariel ‘Home Teams #ShareTheLoad’ |
| 4 | 4412 | Sunlight | From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo |
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51. EMVIE for Responsible Advertising : Presentation Duration 7 minutes |
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| 1 | 5103 | Meta | WhatsApp: Privacy Unlocked and Conversations secured! |
| 2 | 5105 | McDonalds (N&E) | Hasta Basta – Creating wonders from waste!! |
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36. Best Media Innovation – Sports Marketing using Cricket : Presentation Duration 7 minutes |
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| 1 | 3606 | Cadbury Dairy Milk | Cadbury Dairy Milk #SitTogether |
| 2 | 3607 | BOURNVITA | Bournvita #DForDreams |
| 3 | 3629 | National Payments Corporation Of India | RuPay’s Game-Changing Wristband Wizardry |
| 4 | 3616 | Dream11 | Team Se Bada Kuch Nahi |
| 5 | 3617 | Seagram’s Royal Stag Package Drinking Water | Royal Stag: Billion Films for a Billion Fans |
| 6 | 3631 | Thums Up | Thums Up Utha, India India Macha |
| 7 | 3610 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
| 8 | 3624 | Birla Opus Paints | “Breaking Boundaries: A Masterstroke in T20 World Cup |
| 9 | 3620 | Seagram’s Imperial Blue Packaged Drinking Water | Imperial Blue ambushes Cricket with a Bouncing Proposal |
| 10 | 3639 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
MONDAY, 17TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (16 ENTRIES)
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25. Best Media Innovation: Direct Marketing : Presentation Duration 7 minutes |
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| 1 | 2506 | Castrol Auto Service | Castrol Auto Service: Empowering Garages, Unlocking Growth |
| 2 | 2507 | Lipton | Making fitness a Habit with Lipton Green Tea |
| 3 | 2511 | Lifebuoy | Lifebuoy Maa’s Message |
| 4 | 2509 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
|
41. Best Integrated Campaign: Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration 10 minutes |
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| 1 | 4104 | L’Oréal Professionnel | India’s only hairstyling reality series – Indian Hairdressing Awards |
| 2 | 4115 | Close up | Freshness Reloaded: Closeup’s Rural Revival with the Power of AAA |
| 3 | 4105 | Maybelline New York | A Twist of Retro with”The Archies” |
| 4 | 4118 | VIM | Vim: Rhythm in the Routine |
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50.Best Ongoing Media Campaign : Presentation Duration 10 minutes |
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| 1 | 5018 | Ariel | Ariel ‘Home Teams #ShareTheLoad’ |
| 2 | 5022 | Cadbury Silk | Love in Every Bite: How Cadbury Silk Owns Valentine’s Day Every Year |
| 3 | 5019 | Coca-Cola | Coke Studio – Your Stage Your Story |
| 4 | 5034 | UltraTech Cement | Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose |
| 5 | 5025 | Thums Up | Kaunsi Biryani Sabse Toofani |
| 6 | 5026 | Cadbury 5Star | How Cadbury 5Star inspired GenZ to “DO NOTHING |
| 7 | 5032 | Boost | Fueling Stamina, Inspiring India: Boost’s Multi-Platform Cricket Legacy |
| 8 | 5044 | Google Search | Google Search with your voice, eyes and fingertips |
DAY 13 (Morning + Afternoon = 35 ENTRIES)
TUESDAY, 18TH MARCH, 2025 :: MORNING SESSION : 10 AM TO 1.30 PM (17 ENTRIES)
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20. Best Media Innovation: Use of Connected TVs : Presentation Duration 7 minutes |
|||
| 1 | 2005 | Colgate | Indian Sweets League |
| 2 | 2019 | Castrol EDGE | The Time SRK Disappeared! |
| 3 | 2017 | L’Oréal Paris | All Eyes on CTV – L’Oréal Paris Glycolic Bright Eye Serum |
| 4 | 2023 | WhatsApp Changes Public Perception, privately! | |
| 5 | 2027 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
| 6 | 2028 | UltraTech Cement Limited | From Homes to Nation: How UltraTech Cement Pioneered Media Innovation on Connected TVs |
|
42. Best Integrated Campaign: Consumer Products – Beverages and drinks : Presentation Duration 10 minutes |
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| 1 | 4213 | Thums Up | Thums Up Utha, India India Macha |
| 2 | 4204 | Bisleri | Replacing Cola with Water |
| 3 | 4215 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
|
28.Best Media Innovation: Rural Activation : Presentation Duration 7 minutes |
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| 1 | 2808 | UltraTech Cement | The Power of People-An Activation That Moved Rural India |
| 2 | 2812 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
| 3 | 2810 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building experts |
|
49. EMVIE for Diversity Equality & Inclusion (DE&I) : Presentation Duration 7 minutes |
|||
| 1 | 4905 | Chhanv Foundation | EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION |
| 2 | 4910 | Mia by Tanishq | Dekhna Hai Toh Khel Dekho: Amplifying Talent, Celebrating Equality |
| 3 | 4912 | Dream11 | India’s New Local Language |
| 4 | 4919 | Star India | Words of Pride: The right words to make everyone feel included ! |
| 5 | 4909 | P&G Shiksha | P&G Shiksha #StandUpForTheLearningGap – A thumb stopping initiative to bridge the learning gap leading to a 7x increase in positive sentiment |
TUESDAY, 18TH MARCH, 2025 :: AFTERNOON SESSION : 2 PM TO 5.30 PM (18 ENTRIES)
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06. Best Media Strategy – Consumer Durables-Other Products : Presentation Duration 10 minutes |
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| 1 | 604 | UltraTech Cement Limited | Building a Nation’s Trust-The Strategic Power of “Mauka Ek” |
| 2 | 606 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
| 3 | 620 | IKEA | IKEA Sleep, Reimagined |
| 4 | 609 | UltraTech Cement | Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose, Empowering Grassroot Aspirations |
| 5 | 611 | UltraTech Cement Limited | Banega Toh Badhega India: Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress |
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56. Young EMVIE Of The Year : Presentation Duration 7 minutes |
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| 1 | 5608 | Cadbury 5 Star & Cadbury Celebrations | Navneet Kabra, The Joker Who Got Cadbury the Winning Hand |
| 2 | 5601 | Swiggy Instamart | Preksha Kotian – Young EMVIE of The Year |
| 3 | 5614 | Bournvita | Viraj: Fueling Bournvita’s Comeback |
| 4 | 5616 | 1. Britannia Nutri Choice | 2. Britannia Bourbon | 3. Britannia Milk Bikis | Baking Innovations, Winning Hearts |
| 5 | 5615 | Cadbury Oreo | Hitesh Sachanandani: Dr. Playful of the Oreo Dunkverse |
| 6 | 5622 | SPOTIFY | From Culture to Conversions: Piyush Dubey’s Winning Strategies for Spotify |
| 7 | 5620 | Dream11 | Team Se Bada Kuch Nai |
| 8 | 5634 | The Coca-Cola Company | Storyteller Supreme- Anshika Bangroo |
| 9 | 5624 | L’Oréal Professionnel | Making Hair Dreams a Reality with L’Oréal Professionnel |
| 10 | 5640 | Sprite | The Journey from distress to de-stress with the Chill Guy – Yashraj Chauhan |
| 11 | 5626 | Bisleri | Replacing Cola with Water |
| 12 | 5642 | Hindustan Unilever | Gourab ‘The Gamechanger’ Das: Unlocking the Cheat Code to Cultural Relevance! |
| 13 | 5628 | Glucon-D | Tech-Driven Media Planning: Redefining media plan with Precision and Purpose |