01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene |
||
Entry ID |
Brand |
Title |
102 | L’Oréal Paris | Portfolio prioritization to grow Hair Care segment on Amazon |
118 | Everyuth | Digital Mastery in Capturing Gen Z’s Achanak Moments |
122 | Moti Soap | Moti Sabun: Parampara, Pratishtha, Anushasan |
132 | Close up | Freshness Reloaded: Closeup’s Rural Revival with the Power of AAA |
136 | Dove | Dove Mothermonials : Integrating Print, Digital & Technology to Empower a Mother’s Intuition |
02. Best Media Strategy – Consumer Products – Beverages and drinks |
||
Entry ID |
Brand |
Title |
215 | Ensure | Cookie Gains: How Abbott Muscled Up Its First-Party Data Strategy to Generate 10,000+ Leads Monthly |
222 | Glucon-D | Thakaan Gone, Energy On with Glucon-D |
225 | Coca-Cola | Coke Studio – Your Stage Your Story |
231 | Thums Up | Thums Up Utha, India India Macha |
233 | Horlicks Diabetes Plus | Horlicks Diabetes Plus – Pioneering a Healthier Future |
250 | Starbucks | Cutting chai ab Starbucks mein |
257 | Lipton Green Tea | From Bitter to Better: Lipton’s Digital-Led Taste Revolution |
03. Best Media Strategy – Consumer Products – Confectionary and food |
||
Entry ID |
Brand |
Title |
303 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
313 | Cadbury 5Star | Cadbury 5Star Presents – Do Nothing University |
323 | Cadbury Oreo | Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
324 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
326 | 5Star | 5Star Erase Vday |
328 | Oreo | Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
347 | Britannia Good Day | Another Count of Smile to Celebrate Smile of Every Kind by Good Day |
349 | Britannia Bourbon | Bourbon It : Where AI Meets Dessert Perfection! |
358 | Britannia Good Day | Smiling with Purpose: Britannia Good Day’s Media-Driven Cleft Smile Campaign |
04. Best Media Strategy – Consumer Products – Others |
||
Entry ID |
Brand |
Title |
414 | Vim | Turning Mundane into Magical: Vim’s AI and Music Campaign |
416 | Sunlight | From Las Vegas to Kolkata: Sunlight’s Sphere Illuminates Durga Pujo |
417 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering Moto-Racing Dreams of 220MN Bikers |
421 | Castrol CRB TURBOMAX | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
05. Best Media Strategy – Consumer Durables – Tech Products |
||
Entry ID |
Brand |
Title |
508 | SPOTIFY | Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story |
513 | Gemini | India”Prompt karo, aage bado” with Gemini |
06. Best Media Strategy – Consumer Durables-Other Products |
||
Entry ID |
Brand |
Title |
604 | UltraTech Cement Limited | Building a Nation’s Trust-The Strategic Power of “Mauka Ek” |
606 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
609 | UltraTech Cement | Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose, Empowering Grassroot Aspirations |
611 | UltraTech Cement Limited | Banega Toh Badhega India: Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress |
620 | IKEA | IKEA Sleep, Reimagined |
07. Best Media Strategy – Services |
||
Entry ID |
Brand |
Title |
710 | HSBC India | HSBC x Swiggy IPL 2024: Transforming In-App Engagement with Cricket Gamification |
722 | Dream11 | Team Se Bada Kuch Nahi |
724 | Axis Max Life Insurance | The Future of Insurance Marketing: Innovative E-Commerce Strategies |
726 | Netflix India | The Kapil Sharma Show: Laughter Journey Redefined from TV to OTT |
732 | Angel One | ANGEL ONE SUPERAPP LAUNCH – Investments Made DIY! |
735 | LUFTHANSA | Media Meets Mastery: Lufthansa’s Strategic Flight |
737 | Meta | WhatsApp: Privacy Unlocked and Conversations secured! |
748 | Airtel 5G Plus | Airtel’s Mission: No More SPAM! |
753 | National Payments Corporation Of India | RuPay’s SuperBowl moment in IPL |
754 | Gemini | India”Prompt karo, aage bado” with Gemini |
08. Best Media Strategy – Media |
||
Entry ID |
Brand |
Title |
807 | JioCinema | One nation, One stream – JioCinema IPL 2024 story |
809 | Netflix India | Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat |
811 | Titan Tanishq | Tanishq: Elevating Everyday Luxury with a Strategic Media Approach |
814 | Netflix India | The Kapil Sharma Show: Laughter Journey Redefined from TV to OTT |
821 | Netflix | From Clicks to Connections: Kho Gaye Hum Kahan |
829 | Meta | WhatsApp: Privacy Unlocked and Conversations secured! |
830 | Meta | Meta Protects: Prioritizing Youth Wellbeing in the Digital Age! |
09. Best Digital Strategy |
||
Entry ID |
Brand |
Title |
910 | Sensodyne | #BeSensitiveToOralHealth #TakeTheFirstStep |
911 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
913 | Cadbury Silk | Cadbury Silk – Story of Us |
916 | Cadbury 5Star | Cadbury 5Star Presents – Do Nothing University |
919 | Kitkat | When Kitkat and Netflix delivered the ultimate breaks! |
924 | Cadbury Oreo | Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
925 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
930 | Oreo | Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
932 | Cadbury Gems | Cadbury Gems – My Masti My Music |
953 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
957 | Gillette | Gillette Makes a Razor-Sharp Pitch to the Modern Man leading to a 40% business growth |
959 | Viacom 18 Motion Pictures | #BEAFIGHTER |
964 | Netflix | Case Closed: The Genius Digital Moves Behind ‘Murder Mubarak |
966 | SPOTIFY | Redefining Value in Streaming: Spotify India’s Record-Breaking Campaign Story |
967 | SPOTIFY | Hooked on Personalization: How Spotify Reignited Engagement and Hit All the Right Notes |
969 | Airtel India | From Prepaid To Premium: Airtel’s Strategy To Expand Postpaid With Targeted Digital Campaigns |
973 | Netflix | From Clicks to Connections: Kho Gaye Hum Kahan |
975 | Bisleri | Replacing Cola with Water |
985 | Coca-Cola | Coke Studio – Your Stage Your Story |
992 | Thums Up | Thums Up Utha, India India Macha |
993 | Limca | Travel With Limca |
9102 | WhatsApp Changes Public Perception, privately! | |
9110 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
9116 | Passive to Powerful: Reconnecting with Facebook | |
9119 | Disney Studios | Deadpool & Wolverine: Bye Bye to Conventional, Digital Excellence Wins |
9125 | Vim | Turning Mundane into Magical: Vim’s AI and Music Campaign |
9135 | ICICI Prudential Mutual Funds | Decoding the Scoreboard of Success-Multi-Asset Allocation Fund |
9142 | UltraTech Cement Limited | Building Irreversible Foundations for Home Builders-Ghar Ek Mauka Ek 2.0 |
9148 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering Moto-Racing Dreams of 220MN Bikers |
9156 | Dove | Dove Mothermonials: A Mother’s Intuition, Powered by Technology |
9162 | UltraTech Cement Limited | Building Beyond Structures: UltraTech’s Butterfly Effect on India’s Progress |
9181 | Britannia 50-50 Golmaal | Golmaal 2.0: Bringing Ravi Shastri to Your Living Room |
10. Best Media Innovation : Television |
||
Entry ID |
Brand |
Title |
1006 | Saffola | Heart Health on Prime Time: A First-of-Its-Kind Disruption in Television Storytelling for Wellness |
1009 | Raymond-Ethnix | Redefining Traditional Wear With Ethnix by Raymond |
1010 | TVS Raider | Breaking Barriers- TVS Raider Bike Reporter |
1015 | Garnier Hair Color | The Glamorous Make-over of Gokuldham Society |
1018 | Birla Opus Paints | How Birla Opus Hacked the Live Content on TV! |
1036 | Amazon | From Questions to Clicks: Amazon & KBC Redefining TV Impact |
1045 | Coca-Cola | Coke Studio – Your Stage Your Story |
1050 | Rin Liquid | Bhagyalakshmi wears the same Blue Rin Liquid Saree for a 100 Episodes |
1057 | Glow & Lovely | Glow & Lovely: Igniting Careers During the Cricket World Cup |
11.Best Media Innovation : Print – Dailies & Magazines |
||
Entry ID |
Brand |
Title |
1101 | Joyalukkas | Joyalukkas Pongal Print Campaign |
1102 | Swiggy Instamart | Swiggy Instamart Mango Innovation |
1111 | Saffola | World Health Day Conundrum: When bhajiyas became the real front-page news |
1113 | Netflix India | Peeling Back Nostalgia : The Archies Revives Print Media with a Fresh Twist |
1115 | TATA AIG Health Insurance | Expect the Expected with TATA AIG Health Insurance |
1127 | Britannia Nutrichoice | The Unbranded ’30sec’ Print Ad |
1132 | Dove | Dove Mothermonials |
12.Best Media Innovation : Out of Home & Ambient Media & Cinema |
||
Entry ID |
Brand |
Title |
1205 | Aditya Birla Capital | India, Ab Hadh Karde |
1210 | Caltex Lubricants | Caltex Launch Campaign – Caltex Yaani Commitment |
1212 | Cello | KEEPING IT COOL, EVEN FOR THE BIRDS |
1215 | Pulse Candy | Pulse Ek Avatar Anek |
1222 | Cadbury Fuse | Bhookh Sticker |
1228 | Gillette | Play With The Stars: Gillette’s razor-sharp pitch for Cricket Lovers |
1235 | Pringles | Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles |
1239 | Bisleri | New Model of Brand Love – When Product Becomes Media |
1255 | Vadilal | Vadilal stitching India with 15,000 Wrappers |
1257 | Thums Up | Toofani Tour |
1263 | Amazon Prime Video | Murder is Murder: Bold art installations confront the stark reality of elephant poaching – Poacher |
1269 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
1287 | Hindustan Unilever | First ever 100% recyclable Bus Shelter in the world |
13. Best Media Innovation-Audio |
||
Entry ID |
Brand |
Title |
1314 | Tata Salt | Tata Salt: Rekindling the Iconic Jingle”Namak Ho Tata Ka” Legacy |
1320 | Coca-Cola | Coke Studio – Your Stage Your Story |
1322 | Sprite | Bubbles of Laughter |
1328 | UltraTech Cement Limited | Voices of Progress: UltraTech ‘s Nation-Building Story powered by innovation |
1330 | International Cricket Council (ICC) | ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh |
1334 | Britannia Milk Bikis | When Papa takes on Baba wielding an AI-Powered Disruption in Rural India |
1339 | Lakme | Lakme’s ASMR Magic on Spotify |
14. Best Media Innovation : Digital-Performance |
||
Entry ID |
Brand |
Title |
1401 | Asian Paints | Asian Paints’ Beautiful Homes achieves 3X growth in Monthly Organic Revenue |
1412 | Cadbury Oreo | Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
1416 | BOURNVITA | BOURNVITA Right Science |
1418 | Blue Star | Blue Star Air Conditioner – 1.2 Ton becomes #1 on Amazon |
1422 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
1427 | Castrol EDGE and Magnatec | Shifting Gears Online: Castrol’s Strategy to Drive eCommerce Growth |
1434 | Surf Matic Liquid | An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS |
1437 | Starbucks | From Clicks to Cups |
1444 | Kellogg’s Chocolate Muesli | When a legacy brand behaved like a start-up for a “TASTY” Sweet Success |
1453 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
15. Best Media Innovation: Digital-Social Media |
||
Entry ID |
Brand |
Title |
1507 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
1527 | Viacom 18 Motion Pictures | #BEAFIGHTER |
1531 | Netflix | How a WhatsApp Chatbot Cracked ‘Murder Mubarak’ on Netflix? |
1542 | Netflix | Killer Soup Cooked Up a Viral Banter with a Dash of Moment Marketing |
1545 | Coca-Cola | Coke Studio – Your Stage Your Story |
1548 | Amazon Prime Video | Slaying Social: Redefining Media Innovation with Call Me Bae |
1549 | Seagram’s Royal Stag packaged Drinking Water | Boombox 2.0: Creating a custom Sonic Experience for Generation large |
1555 | Thums Up | Voice of Belief |
1568 | Castrol EDGE | Using social media to keep SRK off social media! |
1574 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
1575 | VIM | Vim: Rhythm in the Routine |
1579 | Lifebuoy | Lifebuoy Maa’s Message |
1580 | UltraTech | Banega Toh Badhega India – Influencers of Progress |
1581 | Thums Up | Kaunsi Biryani Sabse Toofani |
1587 | Pond’s | Pond’s Hydra Light Blurs Reality to Deliver Molecular Impact |
1589 | Lakme | Lakme goes ‘Glitter & Glam’ with Ankush!  |
15109 | Clinic Plus | Clinic Plus Shifts Cultural Norms, One Story at a Time |
15110 | Dove Men | Dove Men Scores Big with Bengaluru FC |
16. Best Media Innovation: Digital-Display |
||
Entry ID |
Brand |
Title |
1606 | Cadbury Silk | Cadbury Silk – Story of Us |
1607 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
1614 | Cadbury Oreo | Oreo Space Dunk – Be The Next Indian to Go To Space After 40 Years |
1618 | MTV | Beyond the Swipe: Where Dating Meets the Supernatural |
1619 | Oreo | Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
1620 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
1621 | L’Oréal Professionnel | L’Oréal iNOA’s AR-Powered Digital Display for Seamless Consumer Journeys |
1626 | Ensure | Cookie-Led Revolution: The Display Innovation That Sparked 10,000 Monthly Leads |
1629 | Netflix | How a Whatsapp chatbot cracked a murder case |
1644 | Meta | WhatsApp Changes Public Perception, privately! |
1648 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
1658 | Lipton | Making fitness a Habit with Lipton Green Tea |
1660 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
17. Best Media Innovation: Digital-Video |
||
Entry ID |
Brand |
Title |
1711 | Cadbury 5Star | Cadbury 5Star Presents – Do Nothing University |
1715 | 5Star | 5Star Erase Vday |
1721 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
1730 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
1746 | Thums Up | Thums Up Utha, India India Macha |
1752 | Castrol EDGE | The Time SRK Disappeared! |
1758 | Lufthansa | Milan Beyond the Map: #LufthansaMilanInsider |
1762 | UltraTech | Banega Toh Badhega India – Rallying 1 Billion Digital Indians! |
1763 | Airtel Xstream Fiber | AXF’s The Great Promo Heist |
1765 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
1767 | Castrol CRB TURBOMAX | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
1770 | Vim | Vim: Rhythm in the Routine  |
1783 | Moti | Moti Din Din Diwali: Making Traditions Trend |
1785 | Hellmann’s | As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise |
1788 | Britannia Croissant | Croissant, Made Easy: How Britannia Turned Pronunciation into Play |
1797 | Britannia Bourbon | Your Favorite Dessert Recipes-‘Bourbon-AI-zed’ |
1799 | Kellogg’s Multigrain Chocos | Ab Mummy Ka Bhi Solid Dost Kellogg’s ‘Multigrain Chocos’ |
17100 | Lifebuoy | Lifebuoy Maa’s Message |
18. Best Media Innovation: Digital-Voice |
||
Entry ID |
Brand |
Title |
1805 | Thums Up | Voice of Belief |
1811 | International Cricket Council (ICC) | ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh |
1815 | Britannia Milk Bikis | When Papa takes on Baba wielding an AI-Powered Disruption in Rural India |
19. Best Media Innovation: Use of E-Com Market Places |
||
Entry ID |
Brand |
Title |
1915 | Jockey | Bridging the Gap: Jockey’s Bold Push into the Plus-Size Bra Market |
1919 | Continental Coffee | Continental Coffee- Brewing Connections, Across Every Corner of India |
1925 | Blue Star | Blue Star Air Conditioner – 1.2 Ton becomes #1 on Amazon |
1927 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
1930 | Cadburys Dairy Milk Silk | A Sweet Revolution in Indulgence |
1932 | Chocobakes Cakes | Cadbury Chocobakes Cakes-Are you related to Santa? |
1942 | Bru Cold Coffee | Bru Cold Coffee Forms Strategic Partnership with QComs |
1943 | Bru | Google x Blinkit’s Retail Media Network solution helps Bru Gold Freeze Dried Coffee increase purchases by 17% |
1946 | Surf Matic Liquid | An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS |
1950 | Mondelez India | Usain-ing the Game: Lightning Strikes in Quick Commerce! |
1952 | Dove – (Hindustan Unilever) | Growing Dove Market Share by 45% with Media Optimisation |
1956 | Britannia | Innovating Snacking: Britannia’s Path to Dominance in India’s Croissant Market |
1961 | Kellogg’s Chocolate Muesli | When a legacy brand behaved like a start-up for a “TASTY” Sweet Success |
20. Best Media Innovation: Use of Connected TVs |
||
Entry ID |
Brand |
Title |
2005 | Colgate | Indian Sweets League |
2017 | L’Oréal Paris | All Eyes on CTV – L’Oréal Paris Glycolic Bright Eye Serum |
2019 | Castrol EDGE | The Time SRK Disappeared! |
2023 | WhatsApp Changes Public Perception, privately! | |
2027 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
2028 | UltraTech Cement Limited | From Homes to Nation: How UltraTech Cement Pioneered Media Innovation on Connected TVs |
21.Best Media Innovation: Best Use of Emerging Technology for a Media Solution |
||
Entry ID |
Brand |
Title |
2105 | Mother Dairy | Mother Dairy increases booth footfalls using a hyper-local strategy |
2117 | Cadbury Gems | Cadbury Gems – My Masti My Music |
2119 | P&G Shiksha | How P&G Shiksha leveraged Tech to turn ridicule to advocacy with #StandUpForTheLearningGap |
2123 | Netflix | AI at the Scene: Netflix’s Groundbreaking Blend of Tech and Thriller |
2132 | Thums Up | Thums Up Utha, India India Macha |
2133 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
2135 | Britannia | Britannia Amplifies Brand Recall with Iconic ‘Ting Ting Ti-Ding’ on Zepto |
2138 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 billion home building experts |
2142 | Britannia 50-50 Golmaal | Britannia Golmaal: T20 Coach with an AR+AI Twist |
2151 | International Cricket Council (ICC) | ICC Men’s Cricket World Cup – Cricket ka Maha Khumbh |
2177 | Domex | Dual Screen Reality drives dividend for Domex |
2178 | Hindustan Unilever | First ever 100% recyclable Bus Shelter in the world |
22. Best Media Innovation: Best Use of AI for a Media Solution |
||
Entry ID |
Brand |
Title |
2206 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
2208 | Cadbury Silk | Cadbury Silk – Story of Us |
2209 | BOURNVITA | Bournvita #DForDreams |
2211 | Pulse Candy | Meri Bhakti Mere Bappa |
2221 | Seagram’s Royal Stag Package Drinking Water | Royal Stag: Billion Films for a Billion Fans |
2229 | Amazon Prime Video | Gen AI, interactive storytelling, and gangland drama equals success for Mirzapur |
2230 | Thums Up | Voice of Belief |
2236 | Britannia Bourbon | Your Favorite Dessert Recipes-‘Bourbon-AI-zed’ |
2242 | Sunsilk | Sunsilk Shine Stars unleashing the Fame Monster |
23.Best Media Innovation: Best Use of Influencer Marketing for a brand |
||
Entry ID |
Brand |
Title |
2304 | Cadbury Silk | Cadbury Silk – Story of Us |
2306 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
2310 | Cadbury 5Star | Cadbury 5Star Presents – Do Nothing University |
2313 | BOURNVITA | Bournvita #DForDreams |
2314 | Lufthansa | Milan Beyond the Map: #LufthansaMilanInsider |
2315 | 5Star | 5Star Erase Vday |
2316 | Asian Paints Corporate | Pragati Ke Rang: Reaching Hearts, Not Just Homes |
2322 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
2323 | Sun Pharma Corporate | #SecondBirthDate: Celebrating the Heroes Who Gift Second Chances |
2329 | Cadbury Fuse | Bhookh Sticker |
2343 | Spotify | The Pause Initiative |
2347 | Seagram’s Royal Stag Package Drinking Water | Royal Stag: Billion Films for a Billion Fans |
2364 | Lipton Green Tea | Bitter Begone: Lipton Green Tea’s Flavor Journey |
2368 | Magnum | Magnum, the LFW Showstopper, without walking a Runway |
2372 | Coca-Cola | Coke Studio – Your Stage Your Story |
2380 | Limca | Yo Yo Challenge |
2384 | Schweppes | Schweppes – Born Social |
2391 | Star Corporate | Words of Pride: The right words to make everyone feel included ! |
2392 | Castrol EDGE | Making India’s OG influencer, SRK, vanish! |
2393 | Castrol MAGNATEC | How a branded cushion became the third passenger in India’s most coveted car journeys! |
23100 | Aditya Birla Group | Historic for KBC, Futuristic for India! |
23103 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
23105 | Lakme | Lakme: Rekindling Premium Love with Influencer Magic |
23106 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
23109 | Jimny | MS Experience Jimny Rock and Road |
23110 | Maruti Suzuki | Youtube Fan Fest Influencer Marketing |
23127 | Hellmann’s | As ‘the Camera eats First’, Hellmann’s reveals a delicious surprise |
24.Best Media Innovation: Events / Experiential Marketing |
||
Entry ID |
Brand |
Title |
2403 | Gatorade | Gatorade Turf Finder |
2411 | LG MoodUP Refrigerator | And the Show-Stopper is… |
2423 | Cadbury Dairy Milk | Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
2436 | Maybelline New York | A Twist of Retro with”The Archies” |
2438 | Ujala Supreme | The Wristbands of Suraksha-Pilgrimage me Safety se ‘No Samjhauta’ |
2439 | Pringles | Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles |
2444 | L’Oréal Paris | L’Oréal Paris –”You’re Worth It!” |
2449 | Magnum | Magnum, the LFW Showstopper, without walking a Runway |
2451 | MTR Foods | MTR Karunadu Swada |
2454 | Matrix | Empowering Hairdressers: From Salons to Social Media Stars with Matrix Hair Transformers 3.0 |
2466 | Thums Up | Toofani Tour |
2468 | Centuary Mattress | Sound Sleep Symphony: Crafting Tranquil Sleep Experiences-Centuary Mattress |
2471 | Jameson Ginger Ale | Memoirs of Jameson: the non-serious guide to owing counterculture |
2473 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
2478 | Sunlight | From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo |
2482 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
24100 | Hindustan Unilever | First ever 100% recyclable Bus Shelter in the world |
25. Best Media Innovation: Direct Marketing |
||
Entry ID |
Brand |
Title |
2506 | Castrol Auto Service | Castrol Auto Service: Empowering Garages, Unlocking Growth |
2507 | Lipton | Making fitness a Habit with Lipton Green Tea |
2509 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
2511 | Lifebuoy | Lifebuoy Maa’s Message |
26. Best Media Innovation: Branded Content that leverages EXISTING CONTENT across any media |
||
Entry ID |
Brand |
Title |
2601 | MakeMyTrip | Stay at the latest addition to MMT Homestays-Bigg Boss |
2604 | Maybelline New York | A Twist of Retro with”The Archies” |
2609 | Birla Opus Paints | Birla Opus Ke Rang, Har Kahani Ke Sang” |
2614 | Royal Enfield | Fighter Movie |
2615 | Royal Enfield | Dhak Dhak |
2616 | Garnier Men | Gaming dominance through BGMS |
2620 | Future Generali | Reshaping Insurance: Empowering Women with #Don’tBePlus1 Content: Future Generali |
27. Best Media Innovation: Branded Content focused on CREATING ORIGINAL CONTENT across any media |
||
Entry ID |
Brand |
Title |
2702 | Narayana Health | InsidER-Inspired by True Stories! |
2703 | Apollo Tyres | Endumaxx- Bharat Ka Safar |
2704 | Cadbury Dairy Milk | Cadbury Dairy Milk #SitTogether |
2708 | BOURNVITA | Bournvita #DForDreams |
2710 | Asian Paints Neo Bharat | Pragati Ke Rang: Reaching Hearts, Not Just Homes |
2711 | Cadbury Dairy Milk | Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
2712 | 5Star | 5Star Erase Vday |
2714 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
2718 | Cadbury Gems | Cadbury Gems – My Masti My Music |
2719 | Fevicreate | Creativity Leads to Innovation at Fevicreate Idea Labs |
2725 | Coca-Cola | Coke Studio – Your Stage Your Story |
2730 | Castrol MAGNATEC | How a branded cushion became the third passenger in India’s most coveted car journeys! |
2755 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
28.Best Media Innovation: Rural Activation |
||
Entry ID |
Brand |
Title |
2808 | UltraTech Cement | The Power of People-An Activation That Moved Rural India |
2810 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building experts |
2812 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
29.Best Media Innovation: Sponsorships |
||
Entry ID |
Brand |
Title |
2914 | Asian Paints – Royale Glitz | Royale Glitz – Painting the Spotlight on Luxury |
2919 | Cadbury Celebrations | Empowering Festive Bonds: Cadbury Celebrations and KBC Together |
2920 | Cadbury Fuse | Bhookh Sticker |
2931 | GCMMF (Amul) | HOW AMUL CRACKED THE IPL CODE |
2934 | Gowardhan Ghee | Gowardhan Ghee got consumers to celebrate ‘Safalta’ ke saath ‘Swaad’ aur ‘Sehat’ ka Gauravshali bhandar on KBC |
2938 | Birla Opus Paints | Cracking the Code: A Masterstroke in T20 WC Sponsorship |
2950 | National Payments Corporation Of India | RuPay’s Game-Changing Wristband Wizardry |
2960 | Castrol MAGNATEC | How a branded cushion became the third passenger in India’s most coveted car journeys! |
2963 | Domex | Dual Screen Reality drives dividend for Domex |
2970 | Aditya Birla Group | TURNING EVERY FOUR INTO A FORCE FOR GOOD! |
2977 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
2980 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
2981 | Amazon | From Questions to Clicks: Amazon & KBC Redefining TV Sponsorships |
2990 | UltraTech Cement | Demystifying Home Building – Aasaan Bhasha Mein |
2992 | UltraTech | Banega Toh Badhega India: Shaping the National Narrative into a Movement |
29105 | Lifebuoy | Lifebuoy Maa’s Message |
30. Best Media Innovation: Moment Marketing |
||
Entry ID |
Brand |
Title |
3003 | Lays | No Lays No Game |
3005 | Cadbury Silk | Cadbury Silk – Story of Us |
3009 | Cello | KEEPING IT COOL, EVEN FOR THE BIRDS |
3012 | Oreo | Oreo History In The Baking |
3013 | 5Star | 5Star Erase Vday |
3017 | Oreo | Oreo Bola Mat Bol: A Simple Mantra Turned Into A National Sensation |
3018 | Sun Pharma Corporate | #SecondBirthDate: Turning Doctors’ Day into a National Moment of Gratitude |
3025 | Netflix | Giggles Galore: Netflix’s Epic Adventure in Memeland |
3027 | KitKat | KIT TO KAT – VALENTINE’S DAY CAMPAIGN |
3028 | Chocobakes Cakes | Cadbury Chocobakes Cakes-Are you related to Santa? |
3031 | Netflix India | Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat |
3035 | Colgate | Indian Sweets League |
3037 | Seagram’s Imperial Blue Packaged Drinking Water | Imperial Blue ambushes Cricket with a Bouncing Proposal |
3052 | Britannia | Celebrating India’s World Cup Victory with Jim jam Pops Limited edition Go India Pack |
3054 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
3056 | Aditya Birla Group | A LAUNCH FOR GOOD! |
3063 | Britannia 50-50 Golmaal | Britannia 5050 Golmaal: T20 World Cup Coach with an AR+AI Twist |
3066 | Britannia Good Day | Britannia Good Day: Normalizing Cleft Smiles on World Smile’s Day |
3084 | Clinic Plus | Clinic Plus Redefines Daughter’s Day by Challenging Traditions and Celebrating Progress |
31. Best Media Innovation: Use of Local Language/ Regional Media – Television |
||
Entry ID |
Brand |
Title |
3102 | Cadbury Dairy Milk | Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
3106 | Dream11 | India’s New Local Language |
3115 | Rin Liquid | BROADCASTING RIN LIQUID ACROSS TOP REGIONAL CHANNELS |
3120 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
3125 | Dove Men | Dove Men Scores Big with Bengaluru FC |
32. Best Media Innovation: Use of Local Language/ Regional Media – Print |
||
Entry ID |
Brand |
Title |
3203 | Sunlight | From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo |
33. Best Media Innovation: Use of Local Language/ Regional Media – Radio |
||
Entry ID |
Brand |
Title |
3304 | SPRITE | Bubbles of Laughter |
34. Best Media Innovation: Use of Local Language/ Regional Media – Digital |
||
Entry ID |
Brand |
Title |
3404 | Cadbury Dairy Milk | Sweet Symphony: How Cadbury Orchestrated a Cultural Fusion in Bengal’s Mishti Heritage |
3413 | Coca-Cola | Coke Studio – Your Stage Your Story |
3414 | Sprite | Bubbles of Laughter |
3417 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
3420 | Lifebuoy | Lifebuoy Maa’s Message |
35. Best Media Innovation: Use of Local Language/ Regional Media – Cinema |
||
Entry ID |
Brand |
Title |
3501 | Oreo | Oreo Pongal B&W Packs |
36. Best Media Innovation – Sports Marketing using Cricket |
||
Entry ID |
Brand |
Title |
3606 | Cadbury Dairy Milk | Cadbury Dairy Milk #SitTogether |
3607 | BOURNVITA | Bournvita #DForDreams |
3610 | Cadbury Dairy Milk | Cadbury #ThankYouFirstCoach |
3616 | Dream11 | Team Se Bada Kuch Nahi |
3617 | Seagram’s Royal Stag Package Drinking Water | Royal Stag: Billion Films for a Billion Fans |
3620 | Seagram’s Imperial Blue Packaged Drinking Water | Imperial Blue ambushes Cricket with a Bouncing Proposal |
3624 | Birla Opus Paints | “Breaking Boundaries: A Masterstroke in T20 World Cup |
3629 | National Payments Corporation Of India | RuPay’s Game-Changing Wristband Wizardry |
3631 | Thums Up | Thums Up Utha, India India Macha |
3639 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
37. Best Media Innovation – Sports Marketing using Non-Cricket |
||
Entry ID |
Brand |
Title |
3701 | Gatorade | Gatorade Turf Finder |
3708 | JSW IP Holdings Pvt Ltd | JSW X Olympics #Rukna Nahi Hai |
3713 | Castrol POWER1 | India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers |
38.Best Media Research / Analytics using proprietary data |
||
Entry ID |
Brand |
Title |
3806 | Mahindra & Mahindra | Horizon – An AI-powered, end-to-end platform that integrates insights, strategy, and execution to redefine campaign planning and activation. |
3810 | Spotify | Milkha’s Winning Run: Insights that propelled Spotify to the finish line |
3813 | Hindustan Unilever | First Party Data Audience Prioritisation Model |
39.Best Media Research / Analytics using existing data |
||
Entry ID |
Brand |
Title |
3904 | Chocobakes Cakes | Cadbury Chocobakes Cakes-Are you related to Santa? |
3909 | Spotify | Milkha’s Winning Run: Insights that propelled Spotify to the finish line |
3915 | UltraTech Cement Limited | RailWiFi – Building Connections Where It Matters Most |
3917 | Airtel Xstream Fiber | Quantifying Success for Media Excellence: Airtel EmQuiSync |
3920 | UltraTech Cement Limited | Baat Ghar Ki AdGPT: How UltraTech Cement Transformed into a Home-Building Ally |
40.Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology |
||
Entry ID |
Brand |
Title |
4008 | Pampers Premium Care | Data, Diapers, and Digital: How Pampers Scripted the Baby-Care Playbook |
4009 | Mondelez | Zero Party Data for Commerce |
4011 | True Balance | Unlocking Growth: True Balance’s Journey to Smarter Loan Approvals |
4016 | SPOTIFY | Beyond the Playlist: Revolutionizing Spotify Premium with First-Party Data |
4018 | Hero MotoCorp | Driving Hero’s Festive Campaign Success: Leveraging Data Clean Rooms to Achieve a 60x ROI in Offline Sales through Enhanced Branding Impact |
4021 | Hindustan Unilever | First Party Data Audience Prioritisation Model |
4038 | UltraTech Cement Limited | UltraTech Leverages the Indian General Elections’24 to Cement Democracy: ‘Vote Karega Toh Mazboot Banega India’ |
41. Best Integrated Campaign: Consumer Products – Cosmetics, toiletries, personal hygiene |
||
Entry ID |
Brand |
Title |
4104 | L’Oréal Professionnel | India’s only hairstyling reality series – Indian Hairdressing Awards |
4105 | Maybelline New York | A Twist of Retro with”The Archies” |
4115 | Close up | Freshness Reloaded: Closeup’s Rural Revival with the Power of AAA |
4118 | VIM | Vim: Rhythm in the Routine |
42. Best Integrated Campaign: Consumer Products – Beverages and drinks |
||
Entry ID |
Brand |
Title |
4204 | Bisleri | Replacing Cola with Water |
4213 | Thums Up | Thums Up Utha, India India Macha |
4215 | SPRITE | Cricket ka tha junoon, Sprite ne diya sukoon-#ThandRakh! |
43. Best Integrated Campaign: Consumer Products – Confectionary and food |
||
Entry ID |
Brand |
Title |
4302 | Cadbury Celebrations | Creating Unclicked Sibling Memories , Powered by Cadbury Celebrations |
4305 | Cadbury Celebrations | This Ad is My Store |
4310 | Kitkat | When GenZs took a breaking love break with “Kit” and “Kat” |
4322 | Kellogg’s 12in1 Muesli | Kellogg’s 12in1 Muesli – ‘Flip the Funnel |
4323 | Saffola | AI at Heart: Transforming Preventive Care Through Smart Media Solutions |
4324 | Pringles | Once You Pop, India Can’t Stop: Driving Awareness & Love for Pringles |
4329 | Kellogg’s Chocolate Muesli | When a legacy brand behaved like a start-up for a “TASTY” Sweet Success |
4330 | Britannia Milk Bikis | Milk Bikis Celebrated TN Day by Embracing Hyperlocal Cultural Nuances |
4331 | Britannia 50-50 | Britannia 50-50 puts fans in the Umpire’s seat |
44.Best Integrated Campaign: Consumer Products – Others |
||
Entry ID |
Brand |
Title |
4402 | Sensodyne | Putting the ‘Pro’ in Proactive Oral Care and Dental Access with Integrated Media on World Oral Health Day #BeSensitiveToOralHealth #Take the First Step |
4406 | Rivaah by Tanishq | Redefining the Narrative: Rivaah’s Approach to Elevating Brand Value |
4407 | Ariel | Ariel ‘Home Teams #ShareTheLoad’ |
4412 | Sunlight | From Las Vegas to Bengal: Sunlight’s Sphere Lights Up Durga Pujo |
45.Best Integrated Campaign – Consumer Durables – Tech Products |
||
Entry ID |
Brand |
Title |
4503 | Dream11 | Team Se Bada Kuch Nahi |
4508 | Gemini | India”Prompt karo, aage bado” with Gemini |
46.Best Integrated Campaign – Consumer Durables-Other Products |
||
Entry ID |
Brand |
Title |
4601 | Birla Opus Paints | A Magnum Opus Launch! |
4606 | UltraTech | Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts |
4607 | UltraTech Cement | Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose, Empowering Grassroot Aspirations |
4612 | UltraTech Cement Limited | Brick by Brick: UltraTech’s Empowering Guide to the Home Building Journey-Baat Ghar Ki 3.0 |
47.Best Integrated Campaign: Services ( |
||
Entry ID |
Brand |
Title |
4705 | Asian Paints – Royale Glitz | Royale Glitz: Where Opulence Meets Strategic Brilliance |
4719 | LUFTHANSA | YES to the World: Integrated, Immersive, In-depth Experiences |
4720 | Future Generali | Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali |
4721 | Meta | WhatsApp: Privacy Unlocked and Conversations secured! |
4724 | Indriya Jewellery | Introducing Indriya Jewellery: A Landmark Launch by the Aditya Birla Group |
4729 | Aditya Birla Group | Transforming Narratives: How ABG Became a True Force for Good |
4736 | ICC Men’s Cricket World Cup India 2023 | It Takes One Day-To Make It Memorable |
48.Best Integrated Campaign: Media |
||
Entry ID |
Brand |
Title |
4807 | Gillette | Gillette Makes a Razor-Sharp Pitch to the Modern Man leading to a 40% business growth |
4809 | Netflix India | Reimagining Nostalgia: The Archies’ Journey from Global Icon to India’s Heartbeat |
4833 | Britannia Good Day | Another Count of Smile to Celebrate Smile of Every Kind by Good Day |
4834 | Amazon Prime Video | THE MISSING ELEPHANTS: AMAZON PRIME VIDEO’S INTEGRATED CALL FOR CONSERVATION |
4835 | Star Sports | Star Sports Reigns Supreme with 500M+ IPL Viewers |
49. EMVIE for Diversity Equality & Inclusion (DE&I) |
||
Entry ID |
Brand |
Title |
4905 | Chhanv Foundation | EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION |
4909 | P&G Shiksha | P&G Shiksha #StandUpForTheLearningGap – A thumb stopping initiative to bridge the learning gap leading to a 7x increase in positive sentiment |
4910 | Mia by Tanishq | Dekhna Hai Toh Khel Dekho: Amplifying Talent, Celebrating Equality |
4912 | Dream11 | India’s New Local Language |
4919 | Star India | Words of Pride: The right words to make everyone feel included ! |
50.Best Ongoing Media Campaign |
||
Entry ID |
Brand |
Title |
5018 | Ariel | Ariel ‘Home Teams #ShareTheLoad’ |
5019 | Coca-Cola | Coke Studio – Your Stage Your Story |
5022 | Cadbury Silk | Love in Every Bite: How Cadbury Silk Owns Valentine’s Day Every Year |
5025 | Thums Up | Kaunsi Biryani Sabse Toofani |
5026 | Cadbury 5Star | How Cadbury 5Star inspired GenZ to “DO NOTHING |
5032 | Boost | Fueling Stamina, Inspiring India: Boost’s Multi-Platform Cricket Legacy |
5034 | UltraTech Cement | Yashasvi Sarpanch: A 3P Legacy – People, Progress and Purpose |
5044 | Google Search | Google Search with your voice, eyes and fingertips |
51. EMVIE for Responsible Advertising |
||
Entry ID |
Brand |
Title |
5103 | Meta | WhatsApp: Privacy Unlocked and Conversations secured! |
5105 | McDonalds (N&E) | Hasta Basta – Creating wonders from waste!! |
52.EMVIE for Good |
||
Entry ID |
Brand |
Title |
5205 | Cello | KEEPING IT COOL, EVEN FOR THE BIRDS |
5207 | Chhanv Foundation | EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION |
5208 | Asian Paints Corporate | Art Beyond Sight |
5210 | Sun Pharma Corporate | #SecondBirthDate: Some Heroes Don’t Wear Capes, They Save Lives |
5213 | Saffola | Step Up for Your Heart: A Tech For Good Movement for Preventive Health |
5215 | Dream11 | India’s New Local Language |
5216 | SPOTIFY | From Beats to Ballots: Spotify empowering Youth |
5217 | Maxo | Mosquitos ki Chutti, Maxo ki Duty! |
5219 | INDIA GATE BASMATI RICE | India Gate – Grains of Hope |
5237 | Airtel 5G Plus | Airtel’s Mission: No More SPAM! |
5238 | Castrol CRB Turbomax | Empowering India’s Drivers of Progress with Castrol’s School on Wheels |
56. Young EMVIE Of The Year |
||
Entry ID |
Brand |
Title |
5601 | Swiggy Instamart | Preksha Kotian – Young EMVIE of The Year |
5608 | Cadbury 5 Star & Cadbury Celebrations | Navneet Kabra, The Joker Who Got Cadbury the Winning Hand |
5614 | Bournvita | Viraj: Fueling Bournvita’s Comeback |
5615 | Cadbury Oreo | Hitesh Sachanandani: Dr. Playful of the Oreo Dunkverse |
5616 | 1. Britannia Nutri Choice | 2. Britannia Bourbon | 3. Britannia Milk Bikis | Baking Innovations, Winning Hearts |
5620 | Dream11 | Team Se Bada Kuch Nai |
5622 | SPOTIFY | From Culture to Conversions: Piyush Dubey’s Winning Strategies for Spotify |
5624 | L’Oréal Professionnel | Making Hair Dreams a Reality with L’Oréal Professionnel |
5626 | Bisleri | Replacing Cola with Water |
5628 | Glucon-D | Tech-Driven Media Planning: Redefining media plan with Precision and Purpose |
5634 | The Coca-Cola Company | Storyteller Supreme- Anshika Bangroo |
5640 | Sprite | The Journey from distress to de-stress with the Chill Guy – Yashraj Chauhan |
5642 | Hindustan Unilever | Gourab ‘The Gamechanger’ Das: Unlocking the Cheat Code to Cultural Relevance! |
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