Afaqs: Sony Entertainment television is soon to air the fourth edition of Kaun Banega Crorepati. The preparations to launch the show are in full swing. With the show undergoing a change in its registration pattern, viewers will now have to answer a question asked by Big B himself. From 2nd August to 15th, Amitabh Bachchan will appear on the channel at 9 pm and ask a question though which viewers will register and appear for the audition round.
Danish Khan, head, marketing, Sony Entertainment Television says, “It’s a first and we hope it will help us not just in getting higher registration numbers but also in creating excitement among the viewers for the launch of KBC,”
The show will go on air in October, but the channel is already wooing viewers at 9pm. The full fledged campaign is said to begin from Mid August and the estimated amount for the same is said to be Rs 10 crore.