|
No. |
Agency Information |
Brand Name |
Entry Title |
Client Information |
Result Note |
|
01. Agricultural, Industrial & Building |
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| 1 | Leo Burnett India Contributing Agency 1 : Edelman | Lay’s | Re-engineering agriculture to make farms a level playing field | PepsiCo India Holdings Pvt. Ltd. | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : Avian WE PR Agency | Lay’s | Digitising crops for India’s Farmers to help them fight climate change | PepsiCo India Holdings Pvt. Ltd. | Bronze |
| 3 | Enormous Brands | Asahi Glass | Making Glass Visible | Asahi | Bronze |
| 4 | McCann Worldgroup India | Bosch | Earnings Over Comfort : Rewiring the Power Tools story in India | Bosch India | Finalist |
| 5 | McCann Worldgroup India | Bangur Cement | When we got pop culture to do the heavy lifting | Shree Cement Ltd. | Finalist |
|
02. Automotive – Aftermarket |
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| 1 | TVS Motor Company Limited | TVS Childrens Helmet | AN S.O.S. CALL ON BEHALF OF KIDS TO THEIR BLIND PARENTS | TVS Motor Company Limited | Silver |
| 2 | Dentsu Creative | Maruti Suzuki True Value | Car sells only at TRUE VALUE | Maruti Suzuki India Pvt. Ltd. | Finalist |
|
03. Automotive – Vehicles (OEM) |
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| 1 | Zenith Media (Publicis Groupe) | Hero Xtreme 125R | Challenging India’s gamers to their Extreme | Hero MotoCorp Limited | Bronze |
| 2 | McCann Worldgroup India | Hero | Fighting sexism on roads | Hero MotoCorp Limited | Bronze |
| 3 | The Womb | Mahindra SUVs | It’s Time to Talk the Walk | Mahindra & Mahindra Ltd. | Bronze |
| 4 | The Womb | Matter Aera | A Matter of Survival | Matter Motor Works | Finalist |
| 5 | FCB Kinnect | Punch.ev | How A Broken Car Window Broke Barriers in Women’s Sports | Tata Motors | Finalist |
| 6 | L&K Saatchi & Saatchi | Hero Motocorp | THE LEGEND RIDES AGAIN | Hero MotoCorp Limited | Finalist |
|
04. Beauty & Fragrance |
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| 1 | Ogilvy Group India Contributing Agency 1 : Good Morning Films Contributing Agency 2 : Pollen – Influencer Agency Contributing Agency 3 : Brand to People – Onground team Contributing Agency 4 : No Country Films | Pond’s | Dugga Dugga – Celebrating the beauty behind the beauty of Maa Durga | Hindustan Unilever Limited | Silver |
| 2 | Ogilvy Group India Contributing Agency 1 : Firecracker Contributing Agency 2 : Mindshare India | DOVE | Straightening out biases, not curls. | Hindustan Unilever Limited | Bronze |
| 3 | McCann Worldgroup India | Maybelline New York | Maybelline New York Goes to New Delhi | Maybelline New York | Finalist |
| 4 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Madison World | Parachute | Planting A Coconut Tree In A Mustard Field | Marico Ltd. | Finalist |
|
05. Beverages Non-Alcohol |
|||||
| 1 | Leo Burnett India | Gatorade | Gatorade Turf Finder – Using data to convert crowded urban spaces into playgrounds | PepsiCo India Holdings Pvt. Ltd. | Silver |
| 2 | Ogilvy Group India | Coca Cola | Pet pujo with a pop – Coke becomes the beloved sidekick of Pujo | The Coca-Cola Company | Silver |
| 3 | McCann Worldgroup India | Nescafe | Brewing India’s New Beverage Habit | Nestle India | Bronze |
| 4 | Leo Burnett India Contributing Agency 1 : Edelman | Mountain Dew | How Do You Sell Fear To A Fearless Community? | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 5 | Ogilvy Group India Contributing Agency 1 : Studio X Contributing Agency 2 : Goodmorning Films Contributing Agency 3 : Wow Labz Pvt. Ltd. Contributing Agency 4 : GAN Studio Private Limited | Thums Up | Thums Up – India vs India | The Coca-Cola Company | Finalist |
|
06. Consumer Goods & Telecom |
|||||
| 1 | FCB Kinnect | Lenovo YOGA | From Swipe to Stay: Lenovo’s Artful Capture of the Young-Gen’s Attention | Lenovo Pvt. Ltd. | Bronze |
| 2 | Talented Contributing Agency 1 : Social Beat Contributing Agency 2 : CATNIP | Boat | Lost in Nirvana | boAt- Imagine Marketing Limited | Finalist |
| 3 | McCann Worldgroup India | Odomos | Odomos ki surgical strike | Dabur India Limited | Finalist |
| 4 | BBDO India Pvt. Ltd. Contributing Agency 1 : Spark Foundry India | WhatsApp: The Safer You Feel, The More You Share | Meta India | Finalist | |
|
07. Education |
|||||
| 1 | The Womb | Saregama Padhanisa | GAATA RAHE MERA DIL | Saregama India Ltd. | Silver |
| 2 | BBH INDIA | upGrad | upGrad: Creating Cultural Currency for Continuous Learning | upGrad | Bronze |
|
08. Fashion |
|||||
| 1 | BBH INDIA | CaratLane | Rings Embedded with Feelings | CaratLane India Pvt. Ltd. | Silver |
| 2 | Ogilvy Group India | Titan EyePlus | WHEN EYEWEAR ENTHUSIASTS COULDN’T BELIEVE THEIR EYES | Titan Company Limited | Silver |
| 3 | Ogilvy Group India Contributing Agency 1 : Brand Movers India Contributing Agency 2 : ADFACTORS PR | Titan | Making Beauty a Beautiful Sport | Titan Company Limited | Bronze |
| 4 | BBH INDIA | CaratLane Utsav | CaratLane Utsav: A Contemporary Shine on a Traditional Festival | CaratLane India Pvt. Ltd. | Finalist |
| 5 | DDB Mudra Group | Bewakoof | Wear Your Bio | Bewakoof | Finalist |
|
09. Finance |
|||||
| 1 | McCann Worldgroup India | ESAF Bank | Saving her savings | ESAF Small Finance Bank | Gold |
| 2 | FCB Kinnect Contributing Agency 1 : FCB/SIX | HDFC Bank | Vigil Aunty’s Guide to Fighting Scams | HDFC Bank | Silver |
| 3 | Fatmen Contributing Agency 1 : Pepper Content Global Private Limited Contributing Agency 2 : 59th Parallel | Mirae Asset Sharekhan | Casual Trading is Injurious to Wealth | Sharekhan Limited | Bronze |
| 4 | FCB Kinnect Contributing Agency 1 : FCB/SIX | SBI Card Miles | Redefining the Rules: How SBI Miles Disrupted the Credit Card Launch Playbook | SBI Cards & Payment Services Ltd. | Finalist |
|
10. Food, Snacks & Desserts |
|||||
| 1 | McCann Worldgroup India | Aashirvaad | When South Indian Mothers Said Attaboy | ITC Limited | Gold |
| 2 | DDB Mudra Group | McDonald’s India (W&S) | NOW DELIVERING SUPERSTITIONS | Hardcastle Restaurants Pvt. Ltd. | Silver |
| 3 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India | Cadbury Celebrations | #MyBirthdaySong | Mondelez India Foods Pvt. Ltd. | Bronze |
| 4 | Leo Burnett India Contributing Agency 1 : Edelman Contributing Agency 2 : Publicis Media India | Lay’s | Reframing Lay’s from a snack to an ingredient | PepsiCo India Holdings Pvt. Ltd. | Bronze |
| 5 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India Contributing Agency 3 : Retro Films | Cadbury 5Star | 5 Star ‘Erases’ Valentine’s Day | Mondelez India Foods Pvt. Ltd. | Finalist |
| 6 | Tonic Worldwide Lead Agency 2 : Ogilvy Group India | Bingo | Bingo! speaking the Korean lingo! | ITC Limited | Finalist |
| 7 | Leo Burnett India Contributing Agency 1 : Edelman Contributing Agency 2 : SparkFoundry | Kurkure | Comedy is a Serious Business – It can drive serious growth when your brand is in trouble | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 8 | Leo Burnett India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Prodigious | Oreo | Framing A Cookie As India’s Jinx Monitor | Mondelez India Foods Pvt. Ltd. | Finalist |
| 9 | Leo Burnett India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Prodigious | Oreo | How a cookie gave voice to difficult conversations | Mondelez India Foods Pvt. Ltd. | Finalist |
| 10 | The Womb Contributing Agency 1 : Schbang | Britannia JimJam Pops | How JimJam Pops stopped Oreo from advertising and made India win the World Cup | Britannia Industries Limited | Finalist |
| 11 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Radio Mirchi Contributing Agency 3 : Kantar India | Tata Salt | The Unforgettable Salt: Tata salt | Tata Consumer Products Limited | Finalist |
| 12 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : ADSMN Interactive | Cadbury Celebrations | Turning Boys Into Brothers Who Care | Mondelez India Foods Pvt. Ltd. | Finalist |
|
11. Government & Institutional |
|||||
| 1 | DDB Mudra Group | Indian National Congress | THE CAMPAIGN THAT RECLAIMED THE SPIRIT OF DEMOCRACY | Indian National Congress | Finalist |
|
12. Healthcare Products |
|||||
| 1 | McCann Worldgroup India | Ceregrow | Farak Padta Hai | Nestle India | Gold |
| 2 | Law and Kenneth Saatchi & Saatchi Contributing Agency 1 : India Signing Hands | Vicks Cough Drops | A VOICE FOR THE VOICELESS | P&G | Silver |
| 3 | WONDRLAB INDIA PVT LTD. | Ryze | LESSONS LEARNT FROM A CHEWING GUM | Ryze Nicotine Gum | Bronze |
| 4 | DDB Mudra Group | Polycrol | Your lunch has sent you a meeting request | Piramal Pharma Limited | Bronze |
| 5 | Abbott | Digene | Abbott – Digene India | Abbott Healthcare | Finalist |
| 6 | Grey Group | Sensodyne | Take the first step | Haleon | Finalist |
| 7 | The Womb | Sebamed Anti Hairloss Shampoo | WHEN A BALD, DEAD MAN SOLD A SHAMPOO BRAND | USV Consumer Products | Finalist |
|
13. Healthcare Services |
|||||
| 1 | Ogilvy Group India | St. Jude | The Impossible Choice | St. Jude India ChildCare Centres | Gold |
| 2 | Leo Burnett India | Sensodyne | How Sensodyne endorsed its endorsers to build reputation | Haleon | Finalist |
|
14. Home Furnishings & Appliances |
|||||
| 1 | McCann Worldgroup India Contributing Agency 1 : Monk Entertainment Contributing Agency 2 : Sol Digital | NeoBharat | Backdrops for the Success Stories of New Bharat | Asian Paints Ltd. | Gold |
| 2 | Leo Burnett India Contributing Agency 1 : Mindshare India | IKEA | What can a Swedish brand teach Indians about their homes? | IKEA India | Bronze |
| 3 | The Womb | Symphony Coolers | THE OG GUNDA IS BACK! | Symphony Limited | Finalist |
|
15. Household Supplies |
|||||
| 1 | tgthr. | Harpic | Harpic Loocator – #BeFreeToPee | Reckitt Benckiser | Gold |
| 2 | Ogilvy Group India | Nimyle | 1,2,3,4…GET ON THE JOY FLOOR | ITC Limited | Finalist |
| 3 | tgthr. | Colin | Colin – #ChamakNayiSochKi | Reckitt Benckiser | Finalist |
|
16. Insurance and Related Products |
|||||
| 1 | McCann Worldgroup India | PhonePe | When Insurance Went OTT | PhonePe Pvt. Ltd. | Gold |
| 2 | Leo Burnett India Contributing Agency 1 : Prodigious Contributing Agency 2 : PHD Media India | ACKO | Getting Indians to reject default car insurance | ACKO General Insurance | Silver |
| 3 | Leo Burnett India Contributing Agency 1 : Prodigious Contributing Agency 2 : PHD Media Contributing Agency 3 : DDB Mudra Group | ACKO | Health Insurance Ki Subah Ho Gayi Mamu | ACKO General Insurance | Silver |
| 4 | DDB Mudra Group | Acko | ACKO’s Change Agent | ACKO General Insurance | Finalist |
| 5 | Leo Burnett India | HDFC LIFE | From Invincibility to Vulnerability | HDFC Life | Finalist |
|
17. Media & Entertainment |
|||||
| 1 | Leo Burnett India Contributing Agency 1 : Lodestar UM | Spotify | How Spotify Created an Artist Movement To Make India Pay for Music | Spotify India | Bronze |
| 2 | Leo Burnett India Contributing Agency 1 : Starcom India | Spotify | Mix Tapes From Spotify | Spotify India | Bronze |
| 3 | DDB Mudra Group Lead Agency 2 : Star Hopper Contributing Agency 1 : Gaysi Family Contributing Agency 2 : Mindshare India | Star India Pvt. Ltd. | Words Of Pride | STAR INDIA PRIVATE LIMITED | Bronze |
| 4 | Ogilvy Group India | The Hindu | SHOWING THE TOI WHAT WE’RE MADE OF | The Hindu Group Publishing Private Limited | Finalist |
|
18. Other Products |
|||||
| 1 | McCann Worldgroup India | Buckaroo | Walking Tall: The Buckaroo Story | Buckaroo | Silver |
| 2 | Ogilvy Group India | Fevistik Power | Crafting Imagination > Crafting Materials | Pidilite Industries Ltd. | Bronze |
| 3 | Ogilvy Group India Contributing Agency 1 : Good Morning Films | Eveready | HOW EVEREADY FLASHLIGHTS SPARKED COURAGE IN EVERY INDIAN GIRL | Eveready Industries India Ltd. | Bronze |
| 4 | Ogilvy Group India | Fevicol Glue Drops | Leaves Memories Behind, Not Marks | Pidilite Industries Ltd. | Bronze |
| 5 | Enormous Brands | Asahi Glass | The Hostile Outside | Asahi | Bronze |
| 6 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Madison World | Parachute | From Hair to Heir: Parachute’s Babycare Triumph | Marico Ltd. | Finalist |
| 7 | Ogilvy Group India Contributing Agency 1 : Good Morning Films | Eveready | HOW THE EVER-READY CAT GOT THE BUNNY’S TONGUE | Eveready Industries India Ltd. | Finalist |
| 8 | DDB Mudra Group | Battlegrounds Mobile India | How the universe is conspiring to get you to play BGMI | Battleground Mobile India | Finalist |
| 9 | Enormous Brands | Rapido | Making India take to Bike Taxis | Rapido | Finalist |
|
19. Personal Care |
|||||
| 1 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | Colgate | The Sweet Truth | Colgate Palmolive India Pvt. Ltd. | Gold |
| 2 | Leo Burnett India Contributing Agency 1 : Mediacom India Contributing Agency 2 : ActiMedia Pvt. Ltd. Contributing Agency 3 : Elements MediaWorks Pvt. Ltd. Contributing Agency 4 : Convosight | Whisper | Explain 8th Grade Period Biology To A 8 Year Old Girl | P&G | Silver |
| 3 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | Colgate | A Toothless Granny’s Cutting Machine | Colgate Palmolive India Pvt. Ltd. | Bronze |
| 4 | Leo Burnett India Contributing Agency 1 : Mediacom India Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Maa Sab Nahi Jaanti – Designing Period Curriculum For Moms | P&G | Finalist |
| 5 | Ogilvy Group India | Savlon | Savlon: Turning Handwash Rebels into Handwash Legends | ITC Limited | Finalist |
|
20. Professional services and solutions |
|||||
| 1 | Talented Contributing Agency 1 : Superfly Films Contributing Agency 2 : IPG Mediabrands (Initiative) Contributing Agency 3 : Pulpkey Mediatech Pvt. Ltd. | Urban Company | Bridging the respect gap | Urban Company | Silver |
| 2 | DDB Mudra Group Contributing Agency 1 : Essence Mediacom India | Indeed | From jobseeker, to the one whom jobs seek | Indeed India | Silver |
| 3 | Ogilvy Group India | Asian Paints | Kaam Hamara, Credit Aapka. | Asian Paints Ltd. | Finalist |
| 4 | McCann Worldgroup India | Housing | Kirayedaaron se Saavdhaan | REA India PVT. LTD. | Finalist |
|
21. Retail |
|||||
| 1 | Enormous Brands | Rapido | BIKE WALI TAXI SABSE SAXI | Rapido | Gold |
| 2 | Edelman India | KFC India | KFC #SPEAKSIGN CLASSROOM | KFC India | Silver |
| 3 | Leo Burnett India Contributing Agency 1 : Essence Mediacom India | Flipkart | 1.4 BILLION VISITS IN A COUNTRY OF 1.4 BILLION PEOPLE | Flipkart Internet Pvt. Ltd. | Bronze |
| 4 | DDB Mudra Group Contributing Agency 1 : Madison Media | McDonald’s India (W&S) | IMITATING OUR IMITATION | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 5 | Law and Kenneth Saatchi & Saatchi | Jiomart | JIOMART: OPENING E-COMMERCE TO THE NEXT 500 MILLION | JioMart (Reliance Retail Ltd.) | Finalist |
|
22. Services – Telecom and related products |
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| 1 | Ogilvy Group India | Vi | Human Network testing Telecom Network | Vodafone Idea Limited | Finalist |
|
23. Sporting events |
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|
NO SHORTLIST |
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|
24. Travel & Tourism |
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| 1 | Leo Burnett India | redBus | Taking the Bus Adda out of the ticketing process. | redBus India | Gold |
| 2 | TBWA Contributing Agency 1 : Brand Musiq Contributing Agency 2 : Blackboard Communications Contributing Agency 3 : Futurebrand, Lintas C:EX | Air India Express | Air India Express: Liberating Indian flyers from pre-defined notions of privilege | Air India Express | Bronze |
| 3 | McCann Worldgroup India | Air India | Incredible Air India | Air India Limited | Bronze |
| 4 | Talented Contributing Agency 1 : The New Thing Contributing Agency 2 : Dharma 2.0 | Goibibo | GoiBEBO | Goibibo | Finalist |
|
25. Corporate Advertising / Reputation |
|||||
| 1 | The Womb | Mahindra SUVs | It’s Time to Talk the Walk | Mahindra & Mahindra Ltd. | Gold |
| 2 | Ogilvy Group India | St. Jude | The Impossible Choice | St. Jude’s India Childcare Centres | Silver |
| 3 | Talented Contributing Agency 1 : Superfly Films Contributing Agency 2 : IPG Mediabrands (Initiative) Contributing Agency 3 : Pulpkey Mediatech Pvt. Ltd. | Urban Company | Bridging the respect gap | Urban Company | Bronze |
| 4 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | Colgate | A Toothless Granny’s Cutting Machine | Colgate Palmolive India Pvt. Ltd. | Finalist |
| 5 | TVS Motor Company Limited | TVS Childrens Helmet | AN S.O.S. CALL ON BEHALF OF KIDS TO THEIR BLIND PARENTS | TVS Motor Company Limited | Finalist |
| 6 | McCann Worldgroup India | Maggi | Because some things take more than 2 minutes | Nestle India | Finalist |
| 7 | The Womb | SAMCO Securities | Dalal Street Or Las Vegas? | Samco Securities Limited | Finalist |
| 8 | McCann Worldgroup India | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues | Dabur India Limited | Finalist |
| 9 | McCann Worldgroup India | Hero | Fighting sexism on roads | Hero MotoCorp Limited | Finalist |
| 10 | McCann Worldgroup India | Air India | From a national institution to a national inspiration | Air India Limited | Finalist |
| 11 | Leo Burnett India Contributing Agency 1 : Essence Mediacom India Contributing Agency 2 : Chrome Pictures | Flipkart | GETTING THE NUMBER 1 PLAYER TO BE SEEN AS THE NUMBER 1 PLAYER | Flipkart Internet Pvt. Ltd. | Finalist |
| 12 | DDB Mudra Group | Infosys | Going beyond the ‘D’ in DEI | Infosys Limited | Finalist |
| 13 | DDB Mudra Group | Johnson’s Baby | How Johnson’s Baby Rose From The Ashes For New-Age Moms | Kenvue | Finalist |
| 14 | Leo Burnett India | Sensodyne | How Sensodyne endorsed its endorsers to build reputation | Haleon | Finalist |
| 15 | Ogilvy Group India | Kingfisher | REAL KINGS DON’T PUT QUEENS IN BIKINIS | United Breweries Limited | Finalist |
| 16 | The Womb | Astral Pipes | THE GREAT UNIFIER | Astral Limited | Finalist |
| 17 | McCann Worldgroup India | Good Day | When GoodDay imperfected its smile to make every smile perfect | Britannia Industries Limited | Finalist |
|
26. B2B |
|||||
| 1 | McCann Worldgroup India | Seerial | Cornershop Heroes | Seerial Sports and Fashion | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : Edelman | Lay’s | Re-engineering agriculture to make Farms a level playing field for Lay’s | PepsiCo India Holdings Pvt. Ltd. | Bronze |
| 3 | McCann Worldgroup India | Paytm | Ka-ching! | One 97 Communications Limited | Finalist |
|
27. Interactive Marketing |
|||||
| 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India Contributing Agency 3 : DeltaX | Cadbury Celebrations | Turning Our Ads Into Her Store | Mondelez India Foods Pvt. Ltd. | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : Essence Mediacom India | Flipkart | 1.4 BILLION VISITS IN A COUNTRY OF 1.4 BILLION PEOPLE | Flipkart Internet Pvt. Ltd. | Bronze |
| 3 | BBH INDIA | CaratLane | Rings Embedded with Feelings | CaratLane India Pvt. Ltd. | Bronze |
| 4 | Ogilvy Group India Contributing Agency 1 : Studio X | SPRITE | Sprite’s Joke in a Bottle | The Coca-Cola Company | Bronze |
| 5 | Ogilvy Group India Contributing Agency 1 : Good Morning Films Contributing Agency 2 : Wow Labz Pvt. Ltd. Contributing Agency 3 : GAN Studio Private Limited Contributing Agency 4 : WPP Open X | Thums Up | Thums Up – Believer Bot | The Coca-Cola Company | Bronze |
| 6 | Leo Burnett India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Prodigious | Oreo | How a cookie gave voice to difficult conversations | Mondelez India Foods Pvt. Ltd. | Finalist |
| 7 | BBH INDIA | CaratLane Sibling Passcode Box | The Passcode to Jewellery Gifting on Raksha Bandhan | CaratLane India Pvt. Ltd. | Finalist |
| 8 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India | Cadbury Dairy Milk Silk | Turning Your Love Story Into A Fairytale | Mondelez India Foods Pvt. Ltd. | Finalist |
| 9 | Ogilvy Group India | Titan EyePlus | WHEN EYEWEAR ENTHUSIASTS COULDN’T BELIEVE THEIR EYES | Titan Company Limited | Finalist |
| 10 | McCann Worldgroup India | Good Day | When GoodDay imperfected its smile to make every smile perfect | Britannia Industries Limited | Finalist |
|
28. Small Town & Rural Marketing |
|||||
| 1 | Leo Burnett India Contributing Agency 1 : Avian WE PR Agency Contributing Agency 2 : Spark Foundry India | Quaker | How baby showers gave birth to the importance of oats in Maharashtrian families | PepsiCo India Holdings Pvt. Ltd. | Silver |
| 2 | Leo Burnett India | redBus | Taking the Bus Adda out of the ticketing process. | redBus India | Bronze |
| 3 | McCann Worldgroup India | Maggi | Because some things take more than 2 minutes | Nestle India | Finalist |
| 4 | McCann Worldgroup India | Mastercard | SoftPos: Turning UPIs greatest weapon into Mastercard’s smartest solution | Mastercard India | Finalist |
|
29. Regional |
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| 1 | Ogilvy Group India Contributing Agency 1 : Firecracker Contributing Agency 2 : Mindshare Contributing Agency 3 : Collective Artists Network India Private Ltd | Vaseline | Cracking the Lip Care Code in West Bengal | Hindustan Unilever Limited | Silver |
| 2 | McCann Worldgroup India | Aashirvaad | How Atta Won South Indian Mothers’ Hearts, One Tiffin Box at a Time | ITC Limited | Bronze |
| 3 | Leo Burnett India Contributing Agency 1 : Avian WE PR Agency Contributing Agency 2 : SparkFoundry | Quaker | How baby showers gave birth to the importance of oats in Maharashtrian families | PepsiCo India Holdings Pvt. Ltd. | Bronze |
| 4 | Ogilvy Group India | Vi | Human Network testing Telecom Network | Vodafone Idea Limited | Bronze |
| 5 | Ogilvy Group India | Mother dairy | Mother Dairy _ Mere paas maa hai | Mother Dairy Fruits & Vegetables Limited | Bronze |
| 6 | The Womb | Piramal Finance | Neeyat : Budget Bharat’s Real Credit Score ! | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Bronze |
| 7 | Leo Burnett India | Gatorade | Gatorade Turf Finder – Using data to convert crowded urban spaces into playgrounds | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 8 | Ogilvy Group India | Coca Cola | Pet pujo with a pop – Coke becomes the beloved sidekick of Pujo | The Coca-Cola Company | Finalist |
| 9 | 82.5 Communications Lead Agency 2 : Ogilvy Group India | PhonePe | PhonePe – Winning the Sonic Branding Game with Regional Celebrities | PhonePe Pvt. Ltd. | Finalist |
| 10 | Leo Burnett India Contributing Agency 1 : Flibbr Consulting Contributing Agency 2 : SparkFoundry | 7up | Unlocking growth by deseasonalising 7Up in Tamil Nadu | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 11 | The Womb | Cofsils | WHAT FEELS GOOD, DOESN’T ALWAYS DO GOOD. | Cipla Health Limited | Finalist |
|
30. Direct Marketing |
|||||
| 1 | Krafton India Contributing Agency 1 : Dora Digs | Battlegrounds Mobile India | BGMI Ki Boli | Krafton India | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Prodigious India | Oreo | The only Pongal campaign that had nothing to do with Pongal | Mondelez India Foods Pvt. Ltd. | Silver |
| 3 | McCann Worldgroup India | Buckaroo | Walking Tall: The Buckaroo Story | Buckaroo | Silver |
| 4 | redBus India | redBus India Private Limited | Route to 47 by redBus | redBus India | Bronze |
| 5 | DDB Mudra Group | Income Tax Department | A return on your returns | Income Tax Department Client 2 : Infosys Limited | Finalist |
| 6 | Havas Worldwide Contributing Agency 1 : Havas Media India | Muthoot FinCorp | Book My Gold Loan | Muthoot FinCorp | Finalist |
| 7 | Leo Burnett India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Prodigious | Oreo | How a cookie seized the World Cup without sponsoring it | Mondelez India Foods Pvt. Ltd. | Finalist |
| 8 | Talented Contributing Agency 1 : Mindshare India Contributing Agency 2 : Big City Promotions India Contributing Agency 3 : Rooted Films | Britannia Industries Limited | Hungry for Gold | Britannia Industries Limited | Finalist |
| 9 | McCann Worldgroup India | Incredible India | Incredible India, by Indians: Turning 1.4 Bn India’s Citizens into India’s Travel Guides | Ministry of Tourism, India | Finalist |
| 10 | McCann Worldgroup India | Paytm | Ka-ching! | One 97 Communications Limited | Finalist |
| 11 | McCann Worldgroup India | Maggi | Kona na Khona | Nestle India | Finalist |
| 12 | DDB Mudra Group | McDonald’s India (W&S) | NOW DELIVERING SUPERSTITIONS | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 13 | Leo Burnett India Contributing Agency 1 : Prodigious | Teaching India the power of professional networking | Finalist | ||
| 14 | Leo Burnett India | Meta for Business | Unlocking the power of WhatsApp to get new customers for SMBs | Meta India | Finalist |
| 15 | Enormous Brands | Lemonn | Zero Cost Ads for a Zero Fee App | Lemonn | Finalist |
|
31. Experiential Marketing / Brand Experience |
|||||
| 1 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India | Cadbury Celebrations | #MyBirthdaySong | Mondelez India Foods Pvt. Ltd. | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : Mediacom India Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Maa Sab Nahi Jaanti – Designing Period Curriculum For Moms | P&G | Silver |
| 3 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | COLGATE | The CID Goof-up Investigation | Colgate Palmolive India Pvt. Ltd. | Silver |
| 4 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : ADSMN Interactive | Cadbury Celebrations | Turning Boys Into Brothers Who Care | Mondelez India Foods Pvt. Ltd. | Silver |
| 5 | Leo Burnett India | Gatorade | Gatorade Turf Finder – Using data to convert crowded urban spaces into playgrounds | PepsiCo India Holdings Pvt. Ltd. | Bronze |
| 6 | BBH INDIA | CaratLane | Rings Embedded with Feelings | CaratLane India Pvt. Ltd. | Bronze |
| 7 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India | Cadbury Dairy Milk Silk | Turning Your Love Story Into A Fairytale | Mondelez India Foods Pvt. Ltd. | Bronze |
| 8 | DDB Mudra Group Contributing Agency 1 : Boot Polissh Films | Kwality Walls Cadbury Feast Crackle | A LAUNCH WHERE YOU COULDN’T TRY THE PRODUCT | Hindustan Unilever Limited | Finalist |
| 9 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | CBHE – Children Board of Hygiene Education | Reckitt (India) Ltd. | Finalist |
| 10 | McCann Worldgroup India | Air India | Dancing through turbulence | Air India Limited | Finalist |
| 11 | FCB Kinnect | Lenovo YOGA | From Swipe to Stay: Lenovo’s Artful Capture of the Young-Gen’s Attention | Lenovo Pvt. Ltd. | Finalist |
| 12 | tgthr. | Harpic | Harpic Loocator – #BeFreeToPee | Reckitt Benckiser | Finalist |
| 13 | McCann Worldgroup India | Incredible India | Incredible India, by Indians: Turning 1.4 Bn India’s Citizens into India’s Travel Guides | Ministry of Tourism, India | Finalist |
| 14 | Ogilvy Group India Contributing Agency 1 : Hogarth India Contributing Agency 2 : Wavemaker India | Cadbury Dairy Milk | Inspiring Generosity on Cricket’s Biggest Days | Mondelez India Foods Pvt. Ltd. | Finalist |
| 15 | McCann Worldgroup India | Paytm | Ka-ching! | One 97 Communications Limited | Finalist |
| 16 | Ogilvy Group India | Titan EyePlus | WHEN EYEWEAR ENTHUSIASTS COULDN’T BELIEVE THEIR EYES | Titan Company Limited | Finalist |
| 17 | Ogilvy Group India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rapport Worldwide Contributing Agency 3 : Absolute Productions | Brooke Bond Taj Mahal | When the Monsoons created a Tea Symphony! | Hindustan Unilever Limited | Finalist |
| 18 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | Your hygiene is better than my hygiene | Reckitt (India) Ltd. | Finalist |
|
32A. Positive Change – Environmental – Brands |
|||||
| 1 | McCann Worldgroup India | Maggi | Kona na Khona | Nestle India | Silver |
| 2 | Interactive Avenues Contributing Agency 1 : Mediabrands Content Studio (India) Contributing Agency 2 : Ogilvy Group India | Sunfeast Yippee! | CREATE MAGIC! FROM PLASTIC TO PARKS | ITC Limited | Bronze |
| 3 | VML | The Times of India | Unplastic India | Bennett Coleman & Co. Ltd. | Bronze |
| 4 | Leo Burnett India Contributing Agency 1 : Avian WE PR Agency | Lay’s | Helping India fight water crisis by creating water from potatoes | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 5 | BISLERI INTERNATIONAL PVT. LTD. | Bisleri | Towards a Greener Future- One day at a time | BISLERI INTERNATIONAL PVT. LTD. | Finalist |
|
32B. Positive Change – Environmental – Non-Profit |
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|
NO SHORTLIST |
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|
33A. Positive Change – Social Good – Brands |
|||||
| 1 | Leo Burnett India Contributing Agency 1 : Mediacom India Contributing Agency 2 : ActiMedia Pvt Ltd Contributing Agency 3 : Elements MediaWorks Pvt. Ltd. Contributing Agency 4 : Convosight | Whisper | Explain 8th Grade Period Biology To A 8 Year Old Girl | P&G | Silver |
| 2 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | Colgate | The Sweet Truth | Colgate Palmolive India Pvt. Ltd. | Silver |
| 3 | TVS Motor Company Limited | TVS Childrens Helmet | AN S.O.S. CALL ON BEHALF OF KIDS TO THEIR BLIND PARENTS | TVS Motor Company Limited | Bronze |
| 4 | Leo Burnett India Contributing Agency 1 : Mediacom India Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Maa Sab Nahi Jaanti – Designing Period Curriculum For Moms | P&G | Bronze |
| 5 | FCB Kinnect Contributing Agency 1 : FCB/SIX | HDFC Bank | Vigil Aunty’s Guide to Fighting Scams | HDFC Bank | Bronze |
| 6 | McCann Worldgroup India | Maggi | Because some things take more than 2 minutes | Nestle India | Finalist |
| 7 | Leo Burnett India Contributing Agency 1 : Avian WE PR Agency | Lay’s | Digitising crops for India’s Farmers to help them fight climate change | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 8 | McCann Worldgroup India | Dabur Chyawanprash | Fighting India’s jugaad against everyday health issues | Dabur India Limited | Finalist |
| 9 | BBDO India Pvt. Ltd. | Ariel | HomeTeams #ShareTheLoad | P&G | Finalist |
| 10 | Hindustan Unilever Limited Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. | Lifebuoy Soap | Reimaging Hygiene Through the Power of Play | Hindustan Unilever Limited | Finalist |
| 11 | Ogilvy Group India | Savlon | Savlon: Turning Handwash Rebels into Handwash Legends | ITC Limited | Finalist |
| 12 | Leo Burnett India Contributing Agency 1 : Starcom | Spotify | What Role Can Music Play In Motivating Indians To Vote? | Spotify India | Finalist |
|
33B. Positive Change – Social Good – Non-Profit |
|||||
| 1 | Ogilvy Group India | St. Jude | The Impossible Choice | St. Jude India ChildCare Centres | Gold |
| 2 | BBDO India Pvt. Ltd. | 103 Rakhi | 103 Women Safety Helpline | Create Foundation | Finalist |
| 3 | DDB Mudra Group Lead Agency 2 : Star Hopper Contributing Agency 1 : Gaysi Family Contributing Agency 2 : Mindshare India | Star India Pvt. Ltd. | Words Of Pride | STAR INDIA PRIVATE LIMITED | Finalist |
|
33C. Positive Change – Social Good – Diversity, Equity & Inclusion |
|||||
| 1 | The Womb | Piramal Finance | Neeyat : Budget Bharat’s Real Credit Score ! | PIRAMAL CAPITAL AND HOUSING FINANCE LIMITED | Gold |
| 2 | McCann Worldgroup India | Buckaroo | Walking Tall: The Buckaroo Story | Buckaroo | Gold |
| 3 | Edelman India | KFC India | KFC #SPEAKSIGN CLASSROOM | KFC India | Silver |
| 4 | McCann Worldgroup India | ESAF Bank | Saving her savings | ESAF Small Finance Bank | Bronze |
| 5 | McCann Worldgroup India | Good Day | When GoodDay imperfected its smile to make every smile perfect | Britannia Industries Limited | Bronze |
| 6 | Law and Kenneth Saatchi & Saatchi Contributing Agency 1 : India Signing Hands | Vicks Cough Drops | A VOICE FOR THE VOICELESS | P&G | Finalist |
| 7 | Talented Contributing Agency 1 : Superfly Films Contributing Agency 2 : IPG Mediabrands (Initiative) Contributing Agency 3 : Pulpkey Mediatech Pvt. Ltd. | Urban Company | Bridging the respect gap | Urban Company | Finalist |
| 8 | tgthr. | Harpic | Harpic Loocator – #BeFreeToPee | Reckitt Benckiser | Finalist |
| 9 | DDB Mudra Group | McDonald’s India (W&S) | STOP TURNING A COLOUR-BLIND EYE | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 10 | McCann Worldgroup India | Hero | Turning prejudice into pride | Hero MotoCorp Limited | Finalist |
|
34. David v/s Goliath |
|||||
| 1 | DDB Mudra Group | RuPay | Yaad Se Bhulna | RuPay | Silver |
| 2 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Madison World | Parachute | From Hair to Heir: Parachute’s Babycare Triumph | Marico Ltd. | Bronze |
| 3 | Leo Burnett India Contributing Agency 1 : Prodigious Contributing Agency 2 : PHD Media Contributing Agency 3 : DDB Mudra Group | ACKO | Health Insurance Ki Subah Ho Gayi Mamu | ACKO General Insurance | Finalist |
| 4 | DDB Mudra Group | Indian National Congress | THE CAMPAIGN THAT RECLAIMED THE SPIRIT OF DEMOCRACY | Indian National Congress | Finalist |
|
35A. Integrated Advertising Campaign : Products |
|||||
| 1 | The Womb | Britannia Pure Magic Chocolush | Can a cookie teach you how to live? | Britannia Industries Limited | Gold |
| 2 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | Colgate | The Sweet Truth | Colgate Palmolive India Pvt. Ltd. | Gold |
| 3 | BBDO India Pvt. Ltd. | Ariel | HomeTeams #ShareTheLoad | P&G | Silver |
| 4 | Leo Burnett India Contributing Agency 1 : Mindshare India | IKEA | What can a Swedish brand teach Indians about their homes? | IKEA India | Silver |
| 5 | Leo Burnett India Contributing Agency 1 : Mediacom India Contributing Agency 2 : ActiMedia Pvt. Ltd. Contributing Agency 3 : Elements MediaWorks Pvt. Ltd. Contributing Agency 4 : Convosight | Whisper | Explain 8th Grade Period Biology To A 8 Year Old Girl | P&G | Bronze |
| 6 | TBWA Contributing Agency 1 : Magnon eg+ | Philips OneBlade | Only Swag, No Snags | Philips India | Bronze |
| 7 | Enormous Brands | Lahori Zeera | Simplicity vs Celebrity | Lahori Zeera | Bronze |
| 8 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : ADSMN Interactive | Cadbury Celebrations | Turning Boys Into Brothers Who Care | Mondelez India Foods Pvt. Ltd. | Bronze |
| 9 | BBH INDIA | CaratLane | Adding Weight to Lightweight Jewellery | CaratLane India Pvt. Ltd. | Finalist |
| 10 | Leo Burnett India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Prodigious | Oreo | Framing a cookie as India’s jinx monitor | Mondelez India Foods Pvt. Ltd. | Finalist |
| 11 | Leo Burnett India | Gatorade | Gato, for those who sweat | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 12 | Innocean Worldwide India | Kia | Kia Sonet 2.0 Integrated Campaign | Kia India | Finalist |
| 13 | Leo Burnett India Contributing Agency 1 : Mediacom India Contributing Agency 2 : Network 18 India Contributing Agency 3 : Little Giant Films Contributing Agency 4 : ActiMedia Pvt. Ltd. | Whisper | Maa Sab Nahi Jaanti – Designing Period Curriculum For Moms | P&G | Finalist |
| 14 | Leo Burnett India Contributing Agency 1 : Edelman India Contributing Agency 2 : SparkFoundry Contributing Agency 3 : Dejavu Films | Pepsi | Making Pepsi Young Again | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 15 | Leo Burnett India Contributing Agency 1 : Edelman Contributing Agency 2 : Publicis Media India | Lay’s | Reframing Lay’s from a snack to an ingredient to arrest sales de-growth | PepsiCo India Holdings Pvt. Ltd. | Finalist |
|
35B. Integrated Advertising Campaign : Non-Products |
|||||
| 1 | tgthr. | Harpic | Harpic Loocator – #BeFreeToPee | Reckitt Benckiser | Gold |
| 2 | Leo Burnett India Contributing Agency 1 : Prodigious Contributing Agency 2 : PHD Media Contributing Agency 3 : DDB Mudra Group | ACKO | Health Insurance Ki Subah Ho Gayi Mamu | ACKO General Insurance | Gold |
| 3 | Leo Burnett India Contributing Agency 1 : Lodestar UM | Spotify | How Spotify Created an Artist Movement To Make India Pay for Music | Spotify India | Gold |
| 4 | McCann Worldgroup India | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Bronze |
| 5 | Ogilvy Group India | Vi | Human Network testing Telecom Network | Vodafone Idea Limited | Bronze |
| 6 | DDB Mudra Group | RuPay | Yaad Se Bhulna | RuPay | Bronze |
| 7 | L&K Saatchi & Saatchi | Zepto | E-COMMERCE SAVVY, Q-COMMERCE IGNORANT | Zepto | Finalist |
| 8 | McCann Worldgroup India | Air India | From a national institution to a national inspiration | Air India Limited | Finalist |
| 9 | Ogilvy Group India | Asian Paints | Kaam Hamara, Credit Aapka. | Asian Paints Ltd. | Finalist |
| 10 | McCann Worldgroup India | Dominos | Making pizza great again | Jubilant FoodWorks Limited | Finalist |
| 11 | Ogilvy Group India | The Hindu | SHOWING THE TOI WHAT WE’RE MADE OF | The Hindu Group Publishing Private Limited | Finalist |
| 12 | BBH INDIA | upGrad | upGrad: Creating Cultural Currency for Continuous Learning | upGrad | Finalist |
|
36A. Sustained Success : Products |
|||||
| 1 | Leo Burnett India Contributing Agency 1 : Mediacom India Contributing Agency 2 : Network 18 India Contributing Agency 3 : ActiMedia Pvt. Ltd. Contributing Agency 4 : MSL India | Whisper | Eroding Period Prejudices To Keep 23Mn Girls In School, Year After Year, For 5 years | P&G | Silver |
| 2 | DDB Mudra Group | Royal Enfield | A ‘THUMPING’ TURNAROUND: FROM A MOTORCYCLE TO A CULT | Royal Enfield (Eicher Motors) | Bronze |
| 3 | Ogilvy Group India Contributing Agency 1 : Mindshare India | Red Label | A Decade of Brewing Success, One Teacup at a Time | Hindustan Unilever Limited | Bronze |
| 4 | BBDO India Pvt. Ltd. | Ariel | HomeTeams #ShareTheLoad | P&G | Bronze |
| 5 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India Contributing Agency 3 : DeltaX Contributing Agency 4 : rephrase.ai | Cadbury Celebrations | Not Just a Box of Chocolates | Mondelez India Foods Pvt. Ltd. | Bronze |
| 6 | DDB Mudra Group | Stayfree | Bringing Men Into Menstruation | Kenvue | Finalist |
| 7 | McCann Worldgroup India | Nescafe | Generation coffee – one cup at a time | Nestle India | Finalist |
| 8 | Hindustan Unilever Limited Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. | Lifebuoy Soap | H is for Handwashing: A Lesson for Life | Hindustan Unilever Limited | Finalist |
| 9 | McCann Worldgroup India | Perfetti | India’s Original Lighthouse Brand | Perfetti Van Melle | Finalist |
| 10 | DDB Mudra Group | Snickers | KUCH “FILLING” HO JAAYE | Mars International India Pvt. Ltd. | Finalist |
| 11 | McCann Worldgroup India | Paytm | Making no penny drop | One 97 Communications Limited | Finalist |
| 12 | Ogilvy Group India Contributing Agency 1 : Wavemaker India | Cadbury 5Star | Not Just a Funny Brand: Cadbury 5Star’s journey against being typecast | Mondelez India Foods Pvt. Ltd. | Finalist |
|
36B. Sustained Success : Services |
|||||
| 1 | Leo Burnett India Contributing Agency 1 : Lodestar UM | Spotify | Becoming Number 1 Vs Staying Number 1 | Spotify India | Silver |
| 2 | McCann Worldgroup India | Paytm | How India got over cash | One 97 Communications Limited | Finalist |
| 3 | DDB Mudra Group | RuPay | RuPay is the New Pay | RuPay | Finalist |
| 4 | McCann Worldgroup India Contributing Agency 1 : Plan International (India Chapter) | Dettol | The Journey of Transforming a Nation’s Health and Hygiene | Reckitt (India) Ltd. | Finalist |
|
37. New Product or Service |
|||||
| 1 | McCann Worldgroup India | Buckaroo | Walking Tall: The Buckaroo Story | Buckaroo | Silver |
| 2 | The Womb | Saregama Padhanisa | GAATA RAHE MERA DIL | Saregama India Ltd. | Bronze |
| 3 | The Script Room Contributing Agency 1 : Lodestar UM Contributing Agency 2 : Kantar India | PhonePe – Monthly Health Insurance | PhonePe Monthly Health Insurance | PhonePe Insurance Broking Services Private Limited | Bronze |
| 4 | McCann Worldgroup India | Incredible India | The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings | Incredible India | Bronze |
| 5 | McCann Worldgroup India | Odomos | (S)worn to protect | Dabur India Limited | Finalist |
| 6 | McCann Worldgroup India | Campa | Bridging a 30 year long generation gap | Reliance Retail Limited | Finalist |
| 7 | Zenith Media (Publicis Groupe) | Hero Xtreme 125R | Challenging India’s Gamers To Their Extreme | Hero MotoCorp Limited | Finalist |
| 8 | DDB Mudra Group | i-activ Menstrual Cup | Cup Talk: Trust Your Sis! | Piramal Pharma Limited | Finalist |
| 9 | Future Generali India Insurance Contributing Agency 1 : Initiative Media | Future Generali | FUTURE GENERALI HEALTH POWHER – IF HEALTH IS GENDERED, HEALTH INSURANCE CANNOT BE GENDERLESS | Future Generali India Insurance | Finalist |
| 10 | Future Generali India Insurance | Future Generali | FUTURE GENERALI D.I.Y HEALTH INSURANCE – CUSTOMIZED HEALTH INSURANCE, EMPOWERED CONSUMERS AND AGENTS | Future Generali India Insurance | Finalist |
| 11 | Law and Kenneth Saatchi & Saatchi | Jiomart | JIOMART: OPENING E-COMMERCE TO THE NEXT 500 MILLION | JioMart (Reliance Retail Ltd.) | Finalist |
| 12 | The Practice Strategic Communications | Lenovo | LOQ & Load: Launching a laptop crafted for new gamers | Lenovo Pvt. Ltd. | Finalist |
| 13 | McCann Worldgroup India | Maggi | Nepo Noodles – When maggi hijacked biggest launch of 2023 | Nestle India | Finalist |
| 14 | The Script Room Contributing Agency 1 : Lodestar UM Contributing Agency 2 : Kantar India | PhonePe | PhonePe UPI Lite – New Product | PhonePe Pvt. Ltd. | Finalist |
| 15 | The Womb | Britannia JimJam Pops | The Single-Handed Triumph | Britannia Industries Limited | Finalist |
|
38. Influencer Marketing |
|||||
| 1 | Ogilvy Group India | Savlon | Savlon: Turning Handwash Rebels into Handwash Legends | ITC Limited | Silver |
| 2 | Ogilvy Group India Contributing Agency 1 : Firecracker Contributing Agency 2 : Mindshare India | DOVE | Straightening out biases, not curls. | Hindustan Unilever Limited | Silver |
| 3 | FCB Kinnect Contributing Agency 1 : FCB/SIX | HDFC Bank | Vigil Aunty’s Guide to Fighting Scams | HDFC Bank | Silver |
| 4 | TBWA Contributing Agency 1 : Magnon eg+ | Philips All in One Trimmer | A trimmer raising the bar for Barbers | Philips India | Bronze |
| 5 | Netflix Marketing Partnerships | Ajio House of Ethnics | From Bazaars to Heeramandi | AJIO Client 2 : Netflix | Bronze |
| 6 | FCB Kinnect Contributing Agency 1 : FCB/SIX | SBI Card Miles | Redefining the Rules: How SBI Miles Disrupted the Credit Card Launch Playbook | SBI Cards & Payment Services Ltd. | Bronze |
| 7 | DDB Mudra Group | Acko | ACKO Change Agent | ACKO General Insurance | Finalist |
| 8 | Leo Burnett India Contributing Agency 1 : Edelman Contributing Agency 2 : SparkFoundry | Kurkure | Comedy is a Serious Business – It can drive serious growth when your brand is in trouble | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 9 | DDB Mudra Group | i-activ Menstrual Cup | Cup Talk: Trust Your Sis! | Piramal Pharma Limited | Finalist |
| 10 | Leo Burnett India Contributing Agency 1 : Essence Mediacom India Contributing Agency 2 : Chrome Pictures | Flipkart | GETTING THE NUMBER 1 PLAYER TO BE SEEN AS THE NUMBER 1 PLAYER | Flipkart Internet Pvt. Ltd. | Finalist |
| 11 | Leo Burnett India Contributing Agency 1 : Lodestar UM | Spotify | How Spotify Created an Artist Movement To Make India Pay for Music | Spotify India | Finalist |
| 12 | VML Contributing Agency 1 : Essence Mediacom Contributing Agency 2 : Hogarth India | Thums Up | How Thums Up got regional influencers to spark India’s largest debate! | The Coca-Cola Company | Finalist |
| 13 | Ogilvy Group India | Allen Solly | INFLUENCING WITHOUT INFLUENCERS | Aditya Birla Fashion and Retail Limited – Allen Solly | Finalist |
| 14 | Kulfi Collective | Spotify India | Spotify Daylists | Spotify India | Finalist |
| 15 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | COLGATE | The CID Goof-up Investigation | Colgate Palmolive India Pvt. Ltd. | Finalist |
| 16 | Elements MediaWorks Pvt. Ltd. Contributing Agency 1 : Leo Burnett India Contributing Agency 2 : ActiMedia Pvt. Ltd. Contributing Agency 3 : Essencemediacom | Whisper | Whisper- Keep Girls In School | Whisper India | Finalist |
|
39. Data-driven |
|||||
| 1 | Leo Burnett India Contributing Agency 1 : Avian WE PR Agency | Lay’s | Digitising crops for India’s Farmers to help them fight climate change | PepsiCo India Holdings Pvt. Ltd. | Gold |
| 2 | DDB Mudra Group | Spotify India | From accidental discoveries to meet-cutes; how Spotify revolutionised OPM | Spotify India | Silver |
| 3 | Leo Burnett India | Gatorade | Gatorade Turf Finder – Using data to convert crowded urban spaces into playgrounds | PepsiCo India Holdings Pvt. Ltd. | Bronze |
|
40A. Seasonal Marketing – Products |
|||||
| 1 | The Womb | Symphony Coolers | THE OG GUNDA IS BACK! | Symphony Limited | Gold |
| 2 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : ADSMN Interactive | Cadbury Celebrations | Turning Boys Into Brothers Who Care | Mondelez India Foods Pvt. Ltd. | Gold |
| 3 | Ogilvy Group India Contributing Agency 1 : Firecracker Contributing Agency 2 : Mindshare India Contributing Agency 3 : Collective Artists Network India Private Ltd. | Vaseline | Cracking the Lip Care Code | Hindustan Unilever Limited | Silver |
| 4 | Ogilvy Group India | Coca Cola | Pet pujo with a pop – Coke becomes the beloved sidekick of Pujo | The Coca-Cola Company | Silver |
| 5 | Ogilvy Group India | Comfort | Making people move out of their Comfort zone | Hindustan Unilever Limited | Bronze |
| 6 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India Contributing Agency 3 : DeltaX | Cadbury Celebrations | Turning Our Ads Into Her Store | Mondelez India Foods Pvt. Ltd. | Bronze |
| 7 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India | Cadbury Dairy Milk Silk | Turning Your Love Story Into A Fairytale | Mondelez India Foods Pvt. Ltd. | Bronze |
| 8 | McCann Worldgroup India | Dabur Chyawanprash | Deseasonalizing Immunity | Dabur India Limited | Finalist |
| 9 | Leo Burnett India Contributing Agency 1 : Edelman Contributing Agency 2 : Publicis Media India | Lay’s | Driving in-home stocking by getting Dhoni to create a new snacking ritual | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 10 | DDB Mudra Group | RAYMOND | HOW WE JOINED EVERYONE’S BARAAT | RAYMOND APPAREL LIMITED | Finalist |
| 11 | Ogilvy Group India Contributing Agency 1 : Studio X Contributing Agency 2 : Goodmorning Films Contributing Agency 3 : Wow Labz Pvt. Ltd. Contributing Agency 4 : GAN Studio Private Limited | Thums Up | India vs India | The Coca-Cola Company | Finalist |
| 12 | DDB Mudra Group | Platinum Love Bands | Platinum Days of Love – Seasons Campaign | Platinum Guild India | Finalist |
| 13 | FCB Kinnect | TVS Jupiter | Turning Wides Into Wins With Jupiter | TVS Motor Company Limited | Finalist |
|
40B. Seasonal Marketing – Service |
|||||
| 1 | Enormous Brands | Make My Trip | Tested By Fans | MakeMyTrip Homestays | Finalist |
| 2 | Leo Burnett India Contributing Agency 1 : Essence Mediacom India | Flipkart | WHY EVERY AD IS A FLIPKART AD – A CASE STUDY IN GUERILLA MARKETING | Flipkart Internet Pvt. Ltd. | Finalist |
|
41. The Disruptive Differentiators Award |
|||||
| 1 | Ogilvy Group India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rapport Worldwide Contributing Agency 3 : Absolute Productions | Brooke Bond Red Label | When the Monsoons created a Tea Symphony! | Hindustan Unilever Limited | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : Lodestar UM | Spotify | How Spotify Created an Artist Movement To Make India Pay for Music | Spotify India | Silver |
| 3 | Leo Burnett India Contributing Agency 1 : Essence Mediacom India | Flipkart | 1.4 BILLION VISITS IN A COUNTRY OF 1.4 BILLION PEOPLE | Flipkart Internet Pvt. Ltd. | Bronze |
| 4 | Ogilvy Group India | Savlon | Savlon: Turning Handwash Rebels into Handwash Legends | ITC Limited | Bronze |
| 5 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India | Cadbury Celebrations | #MyBirthdaySong | Mondelez India Foods Pvt. Ltd. | Finalist |
| 6 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | Colgate | A Toothless Granny’s Cutting Machine | Colgate Palmolive India Pvt. Ltd. | Finalist |
| 7 | Talented Contributing Agency 1 : Superfly Films Contributing Agency 2 : IPG Mediabrands (Initiative) Contributing Agency 3 : Pulpkey Mediatech Pvt. Ltd. | Urban Company | Bridging the respect gap | Urban Company | Finalist |
| 8 | Zenith Media (Publicis Groupe) | Hero Xtreme 125R | Challenging India’s gamers to their Extreme | Hero MotoCorp Limited | Finalist |
| 9 | Ogilvy Group India Contributing Agency 1 : Mindshare India Contributing Agency 2 : Little Lamb | Brooke Bond Red Label | Disrupting Social Media on World Social Media day | Hindustan Unilever Limited | Finalist |
| 10 | OMD | McDonalds – Hasta Basta (Happy Bags) | Hasta Basta (Happy Bags): Creating wonders from waste!! | Connaught Plaza Restaurants Private Limited (McDonald’s India N&E) | Finalist |
| 11 | Leo Burnett India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Prodigious | Oreo | How a cookie gave voice to difficult conversations | Mondelez India Foods Pvt. Ltd. | Finalist |
| 12 | Interactive Avenues Pvt. Ltd. Contributing Agency 1 : Mediabrands Content Studio India | Amazon Prime Video | INDIAN POLICE FORCE CHANGES SHOW PROMOTIONS FOREVER WITH GEN AI | Amazon Prime Video | Finalist |
| 13 | Law and Kenneth Saatchi & Saatchi | Jiomart | JIOMART: OPENING E-COMMERCE TO THE NEXT 500 MILLION | JioMart (Reliance Retail Ltd.) | Finalist |
| 14 | 82.5 Communications Lead Agency 2 : Ogilvy Group India | PhonePe | PhonePe – Winning the branding game, one payment at a time | PhonePe Pvt. Ltd. | Finalist |
| 15 | Hindustan Unilever Limited Contributing Agency 1 : MullenLowe Singapore Pte. Ltd. | Lifebuoy Soap | Reimaging Hygiene Through the Power of Play | Hindustan Unilever Limited | Finalist |
|
16 |
Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India |
Colgate |
The Sweet Truth |
Colgate Palmolive India Pvt. Ltd. |
Finalist |
| 17 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India Contributing Agency 3 : DeltaX | Cadbury Celebrations | Turning Our Ads Into Her Store | Mondelez India Foods Pvt. Ltd. | Finalist |
| 18 | McCann Worldgroup India | Hero | Turning prejudice into pride | Hero MotoCorp Limited | Finalist |
| 19 | VML | The Times of India | Unplastic India | Bennett Coleman & Co. Ltd. | Finalist |
| 20 | FCB Kinnect Contributing Agency 1 : FCB/SIX | HDFC Bank | Vigil Aunty’s Guide to Fighting Scams | HDFC Bank | Finalist |
| 21 | DDB Mudra Group Lead Agency 2 : Star Hopper Contributing Agency 1 : Gaysi Family Contributing Agency 2 : Mindshare India | Star India Pvt. Ltd. | Words Of Pride | STAR INDIA PRIVATE LIMITED | Finalist |
|
42A. Small Budgets – Products |
|||||
| 1 | Ogilvy Group India | Titan EyePlus | WHEN EYEWEAR ENTHUSIASTS COULDN’T BELIEVE THEIR EYES | Titan Company Limited | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Prodigious | Oreo | How a cookie seized the World Cup without sponsoring it | Mondelez India Foods Pvt. Ltd. | Bronze |
| 3 | Leo Burnett India Contributing Agency 1 : Avian WE PR Agency Contributing Agency 2 : SparkFoundry | Quaker | How baby showers gave birth to the importance of oats in Maharashtrian families | PepsiCo India Holdings Pvt. Ltd. | Bronze |
| 4 | McCann Worldgroup India | Campa | UGC – User Generated Cola | Reliance Retail Limited | Finalist |
|
42B. Small Budgets – Services |
|||||
| 1 | DDB Mudra Group | Spotify India | From accidental discoveries to meet-cutes; how Spotify revolutionised OPM | Spotify India | Gold |
| 2 | Ogilvy Group India | St. Jude | The Impossible Choice | St. Jude India ChildCare Centres | Silver |
| 3 | McCann Worldgroup India | ESAF Bank | Saving her savings | ESAF Small Finance Bank | Bronze |
| 4 | The Womb | SAMCO Securities | Dalal Street Or Las Vegas? | Samco Securities Limited | Finalist |
| 5 | redBus India | redBus India Private Limited | Route to 47 by redBus | redBus India | Finalist |
|
43. Carpe Diem |
|||||
| 1 | McCann Worldgroup India | Good Day | When GoodDay imperfected its smile to make every smile perfect | Britannia Industries Limited | Silver |
| 2 | Ogilvy Group India Contributing Agency 1 : Wavemaker India Contributing Agency 2 : Hogarth India Contributing Agency 3 : Retro Films | Cadbury 5Star | 5 Star ‘Erases’ Valentine’s Day | Mondelez India Foods Pvt. Ltd. | Silver |
| 3 | McCann Worldgroup India | Maybelline New York | Old School, New Rules: How Maybelline Reinvented Cool | Maybelline New York | Silver |
| 4 | DDB Mudra Group | Johnson’s Baby | A CHILD GIVES BIRTH TO A MOTHER | Kenvue | Finalist |
| 5 | McCann Worldgroup India | Air India | Airline in a sachet | Air India Limited | Finalist |
| 6 | Enormous Brands | The Sarayu Ayodhya by The House of Abhinandan Lodha | Ayodhya – A Kingdom Reborn | The House of Abhinandan Lodha | Finalist |
| 7 | Leo Burnett India Contributing Agency 1 : Edelman Contributing Agency 2 : SparkFoundry | Kurkure | Comedy is a Serious Business – It can drive serious growth when your brand is in trouble | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 8 | Brand David Communications Pvt. Ltd. Lead Agency 2 : Ogilvy Group India Contributing Agency 1 : Wavemaker India | Protinex | From Rx to everyday Px | Danone | Finalist |
| 9 | McCann Worldgroup India | Daawat | How we won the whole year with a single day | LT Foods Ltd. | Finalist |
| 10 | DENTSU CREATIVE INDIA | Uber | Making Uber the third player in an India v Pakistan cricket World Cup match | Uber India Systems Private Limited | Finalist |
| 11 | DDB Mudra Group | McDonald’s India (W&S) | NOW DELIVERING SUPERSTITIONS | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 12 | Leo Burnett India Contributing Agency 1 : Edelman India Contributing Agency 2 : Daftar Creative Room | Pepsi | Thand.ai matlab Pepsi Cola | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 13 | McCann Worldgroup India | Incredible India | The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings | Incredible India | Finalist |
| 14 | SW Network Contributing Agency 1 : Youthbeat | Tide | Tide vs. Holi Stains | Tide | Finalist |
|
44. Commerce & Shopper Marketing |
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| 1 | McCann Worldgroup India | Bosch | Earnings Over Comfort : Rewiring the Power Tools story in India | Bosch India | Silver |
| 2 | Leo Burnett India Contributing Agency 1 : Prodigious Contributing Agency 2 : PHD Media India | ACKO | Getting Indians to reject default car insurance | ACKO General Insurance | Silver |
| 3 | Leo Burnett India Contributing Agency 1 : Essence Mediacom India | Flipkart | 1.4 BILLION VISITS IN A COUNTRY OF 1.4 BILLION PEOPLE | Flipkart Internet Pvt. Ltd. | Bronze |
| 4 | McCann Worldgroup India | Nescafe | Brewing India’s New Beverage Habit | Nestle India | Bronze |
| 5 | Leo Burnett India Contributing Agency 1 : Mindshare India | IKEA | What can a Swedish brand teach Indians about their homes? | IKEA India | Bronze |
| 6 | McCann Worldgroup India | Maggi | From Maggi lovers to Maggi moms | Nestle India | Finalist |
| 7 | Law and Kenneth Saatchi & Saatchi | Jiomart | JIOMART: OPENING E-COMMERCE TO THE NEXT 500 MILLION | JioMart (Reliance Retail Ltd.) | Finalist |
| 8 | Leo Burnett India Contributing Agency 1 : Essence Mediacom India | Flipkart | WHY EVERY AD IS A FLIPKART AD – A CASE STUDY IN GUERILLA MARKETING | Flipkart Internet Pvt. Ltd. | Finalist |
|
45. Wedding Experience |
|||||
| 1 | McCann Worldgroup India | Incredible India | The Big Fat Indian Comeback: How the World Said Yes to India for Destination Weddings | Incredible India | Bronze |
| 2 | PUBLICIS WORLDWIDE INDIA Contributing Agency 1 : Saatchi and Saatchi Propagate | Enamor Bridal | BRIDAL WEAR AND THE PRESSURE OF POLARITY | Modenik Pvt. Ltd. | Finalist |
| 3 | Leo Burnett India | Niva Bupa | Health Insurance over Horoscopes | Niva Bupa Health Insurance | Finalist |
| GRAND EFFIE | |||||
|
No. |
Agency Information |
Brand Name : Entry Title |
Client Information |
Category |
Result Note |
| 1 | Leo Burnett IndiaContributing Agency 1 : Prodigious Contributing Agency 2 : PHD Media Contributing Agency 3 : DDB Mudra Group | ACKO : Health Insurance Ki Subah Ho Gayi Mamu | ACKO General Insurance | 37. New Product or Service | Grand Effie |
| EFFIE INDIA CLIENT OF THE YEAR | |||||
| Mondelez India Foods Pvt. Ltd. | |||||
| EFFIE INDIA AGENCY OF THE YEAR | |||||
| Ogilvy Group India | |||||