Afaqs: Discovery is all set to roll out Life a new series that captures the unique struggle for survival among different species across continents. The series has been filmed over 3,000 days will narrate about 130 different stories on various and rare species.
From May 24th the 10 part series will go live and will be aired from Monday to Friday at 8pm. It will be aired in three languages Hindi, English and Tamil. The channel has roped in Britain’s natural history filmmaker, David Attenborough as the narrator for the series.
Talking about the show, Rahul Johri, senior vice-president and general manager, India, Discovery Networks Asia Pacific, says, “Life brings some of the most outstanding stories ever caught on camera; and highlights the efforts of men and women who spent days, weeks and months waiting for that perfect shot.”
Sharing details about the marketing push preceding the launch of the series, Rajiv Bakshi, vice-president, marketing, shares, “We are announcing the launch of the show with a campaign on leading general entertainment channels, and have also zeroed down on a few regional GECs. There are also advertisements in select publications as part of the pre-launch campaign.”