Afaqs: Luminous Power has roped in Sachin Tendulkar as the brand ambassador. Tendulkar will represent the entire product portfolio of the brand, including inverters, batteries, UPS and renewable energy systems. The contact has been signed for a period of three years.
Speaking about Luminous’ brand value and its association with Tendulkar, Rakesh Malhotra, founder and CEO, Luminous Power, says, “Sachin represents the core values of the Luminous brand, that is, reliability, consistency, longevity and highest standards of Integrity. As our brand face, he will reinforce the communication of Luminous’ core brand values to the country, the diaspora and cricketing fans around the world.”
On the brand’s association with Tendulkar, Rensil D’Silva, executive creative director, Meridian says, “Sachin’s personality goes with the brand’s reputation as ‘ghar ghar ka chirag’. Tendulkar has the same kind of energy the brand has.”
Tendulkar has expressed his excited about the association with Luminous, as according to him, Luminous is known for innovations, with proven reliability and performance.