Afaqs: Ogilvy & Mather is the creative partner for IndusInd Bank. The agency will look after all forms of creative communication across print, electronic, radio and digital on behalf of Indusland.
Speaking about the venture Mohit Ganju, head, marketing, IndusInd Bank, says, “We basically need fresh ideas for specific brand planning. We are impressed by the past work done by O&M.”
“We are really excited about working with IndusInd Bank and are all geared up to reposition the brand and do some path breaking work. It will surely be a challenging task but we are all excited about the new mandate of transforming its image into a young, dynamic and responsive brand,” says Piyush Pandey, chairperson, O&M India in an official communiqué.