Afaqs: Pepsi takes the “Youngistaan ka wow” factor ahead by attracting viewers to play the game. The initiative called The Game is actually a contest where people have to help Ranbir find right answers to reach his Pepsi. The winner who chooses the correct answers stands a chance to win Rs 50 lakhs.
Sanjay Dutt, Jacqueline Fernandez and Ranbir Kapoor will be seen in the innovative ad. The entire game is set in a fantasy land in a castle of Game Master played by Sanjay who challenges Ranbir to find Pepsi from his den.
There are three levels of questions that Kapoor has to pass before he finds it. The audience role will start from here when they will have to help the boy by giving correct answers. The entire game will be shown on television in the form of commercial.
A teaser film for the same will be aired from 27th March and the actual game will begin from 31st March between the IPL matches. Every Thursday, viewers will be provided with new question to help Ranbir find his way to the Pepsi.
The winners of the contest will be declared on 27th April when the final commercial will be aired after Ranbir finds his drink.