Afaqs: Channel V is all ready with its seven new shows that will be aired at 7pm daily. Each show has been planned for all seven days of the week. Campus Top 10, Deadly Dus, [V] R Family, School of Cool, Lovenet, Truth Love Cash and Bollywood Nonsensex are all the shows that you will soon see on your television sets.
Prem Kamath, general manager, Channel V India, says, “We don’t want to limit the shows to weekends alone, but build a daily habit. The idea is to not just be a weekend destination, but a youth engagement channel.”
The 7 pm slot is quite good to attract viewers and Channel V is just doing the same. For the promotion of these shows, the channel will use outdoor, digital and print media. The campaign with Mid-day will have the 777 theme letting the viewers know about the new seven shows on all seven days at 7pm.
The channel is partnering with all youth centric places to make their presence dominant.