| Entry ID | Brand | Title |
01. Innovative Use of Audio Visual | ||
| MA-01106 | Nicotex | Winning at Quitting with Nicotex |
| MA-01107 | ACKO | ACKO: Insurance ki Asli lifeline |
| MA-01109 | GCMMF (Amul) | How Amul mastered the art of content domination through Amul MasterChef India |
| MA-01111 | ACKO | ACKO: Celebrating ‘Change Makers’ in an entrepreneurial style! |
| MA-01113 | Too Yumm! | Too Yumm! X Bigg Boss OTT Collaboration |
| MA-01114 | Mountain Dew | How Mountain Dew got India’s top personalities to talk about their Dar Ke Aage Jeet Hain Stories on The Ranveer Show |
| MA-01115 | Castrol Activ | INDIA MAKES NO COMPROMISES – NEITHER ON CRICKET NOR ENGINE OIL |
| MA-01118 | Castrol MAGNATEC | 500 KMS OF CONVERSATIONS! |
| MA-01141 | Limca Sportz | #RukkMatt : Jab Pasina Nahi Rukta Toh Hum Kyon Rukain |
| MA-01146 | Kansai Nerolac Paints Ltd | Nerolac Paint+ : Colorful solutions at every beat of dance! |
| MA-01148 | Hyundai India | KAUN BANEGA CROREPATI 2023 – CO PRESENTED BY HYUNDAI |
| MA-0115 | The Times of India | #Unstoppable21 |
| MA-01150 | Aditya Birla Group | The Big Vision |
| MA-01152 | Saffola Life | Saffola – Inspiring Young India to take Roz Ka Healthy Step |
| MA-01158 | Saffola Life | Saffola – Inspiring Young India to take Roz Ka Healthy Step |
| MA-01160 | Cadbury 5 Star | Cadbury 5Star – #erasevday |
| MA-01162 | Comedy Central | Happier Twogether |
| MA-01164 | Flipkart | Skip The Ad |
| MA-01168 | Gemini Oil | A COOKING OIL BRAND THAT ENCOURAGED WOMEN NOT TO WORRY ABOUT COOKING AND FIND THEIR ‘EK AUR PEHECHAN’ |
| MA-01170 | Cadbury Dairy Milk | Cadbury Dairy Milk #SitTogether |
| MA-01174 | Cadbury 5Star | 5Star #NothingUniversity |
| MA-01175 | Seagram’s Royal Stag Package Drinking water | Boombox: Creating a custom Sonic Experience for Generation Large |
| MA-01176 | Seagram’s Royal Stag Package Drinking water | Royal Stag: A Billion Films for a Billion Fans |
| MA-01183 | Tanishq | Tanishq’s foray into integrated YT+TV Planning – A retail first success story in India |
| MA-01186 | Aditya Birla Group | TURNING GEN X, Y, Z, INTO GEN WEALTH! |
| MA-01187 | Haier | When Bigg Boss House became Haier Smart Home! |
| MA-0119 | Corporate | Where The Heart Is |
| MA-0123 | Britannia Marie Gold | Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS |
| MA-0128 | Hitting the goal on Privacy with WhatsApp’s Privacy Unplugged series | |
| MA-0133 | Parle Platina – Hide & Seek | Start Your Story with Hide & Seek |
| MA-0134 | Lenskart | Lenskart In-Show Integrations |
| MA-0136 | Parle-G | Parle G – supporting 1.3 BN people sentiments Iss Baar 100 Paar – Historic Medal Tally on Asian Games |
| MA-0157 | Uncle Chips | Bole Mere Lips I love Uncle Chipps ft Yash Raj Mukhate |
| MA-0160 | Diageo- Johnnie Walker | Diageo- Johnnie Walker | Out Of The Echo Chamber: Inspiring Progress In A Divided India |
| MA-0162 | Cello Butterflow Pens | Real Situations, Real Change – Cello Butterflow Pens |
| MA-0163 | Asian Paints Smartcare Damp Proof | Mushaira Integration with Kapil Sharma |
| MA-0164 | Royale Glitz | Glitz- Spotlight |
| MA-0165 | Dabur Bae Fresh Gel | “Highest SOV Highest Impact at 3% SOE”. Launching SAANSO KA PERFUME Dabur Bae Fresh |
| MA-0176 | The Coca-Cola Company | Coke Studio Apna Sunao |
| MA-0181 | Airtel 5G Plus | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
| MA-0183 | Google Pixel | Unveiling the Future of Possibilities with Pixel 8/8 Pro! |
| MA-0195 | Nihar Naturals | Nihar Naturals’ Sacred Connection with Maa Durga |
| MA-0197 | Cofsils | Cofsils – Gale ki Kharaash ka Fatafat Fix |
| MA-0199 | Sprite | Hasi ke Bulbulle |
2. Innovative Use of Print | ||
| MA-204 | MakeMyTrip | MakeMyTrip – Traveler’s Map of India Campaign |
| MA-207 | The Times of India | Unplastic India |
| MA-210 | The Times Of India | #Roadssoannoying |
| MA-211 | UltraTech | Yashasvi Mukhiya x Print – the Karan Arjun of Rural India |
| MA-212 | HIT CIK | MAAROOO! Newspaper se nahi, Laal HIT se! |
| MA-220 | Ariel | Ariel-‘See the Signs, ShareTheLoad’ |
| MA-230 | Dainik Bhaskar | Ek Ped Ek Zindagi |
| MA-232 | TATA AIG Health Insurance | Expect the Expected with TATA AIG Health Insurance |
| MA-241 | Netflix | The Archies – Peeling Nostalgia! |
| MA-246 | Amazon Prime Video | Missing Elephants: Provocative Creativity shaking Humanity” Amazon Seller Services Ltd 315 MA-246 Initiative Media Amazon Prime Video A. USE OF MEDIA 2. Innovative Use of Print Missing Elephants: Provocative Creativity shaking Humanity” |
| MA-248 | Amazon Prime Video | How Mumbai Times became Bambai Times reviving the captivating aura of the city’s Don days |
| MA-250 | Tourism Australia | ‘Will go to Australia later’ turned to ‘Going to Australia now’ |
| MA-253 | Cadbury Celebrations | #ThisAdIsMyStore |
| MA-262 | Colgate Visible White | Hide your Smile! |
| MA-266 | Saffola Life | Saffola empowering India to embrace daily health initiatives |
3. Innovative Use of Activation | ||
| MA-3100 | Tata Altroz iCNG | Its all in the Boot! |
| MA-3104 | Caltex Lubricants | Caltex – The Gateway to Commitment |
| MA-3122 | Castrol CRB Turbomax | Pragati Ki Paathshaala – The School of Progress |
| MA-3132 | Red Label Natural Care | Cup of Care |
| MA-3133 | UltraTech | Yashasvi Mukhiya – Breaking the Old Cemented Grounds |
| MA-3139 | Amazon Prime Video | ‘MURDER IS MURDER’ Poacher |
| MA-3140 | Coca-Cola | Feasting Together with Is-Cooking Celebration |
| MA-3144 | The Hindu | The Hindu Lit Fest- Movie Screening by the beach |
| MA-3149 | MTR Foods | MTR Minuteverse |
| MA-3150 | Wah Taj | Megh Santoor |
| MA-3151 | Swiggy Instamart | Love Emergencies |
| MA-3157 | TV9 Network | Castrol | CASTROL CRB TURBOMAX – PRAGATI KI PAATHSHAALA |
| MA-3161 | Amazon Prime Video | Indian Police Force and AI gets action fans into the Copverse |
| MA-3162 | TATA Power | Globey and It’s Adventures |
| MA-3166 | OnePlus | The Un-store of the Future |
| MA-3168 | Domino’s | The Smokin’ Hot Billboard |
| MA-3178 | Schneider | Schneider Green yatra |
| MA-3184 | Amazon | Frozen in Prime |
| MA-319 | The Times of India | Unplastic India |
| MA-331 | Zee Studios | Gadar 2 | Hindustan Ki Asli Blockbuster |
| MA-332 | Godrej aer | Decoding the zero moment of truth with Tunnels that tantalized the senses. |
| MA-336 | Manipal Hospitals | GREEN CORRIDOR by MANIPAL HOSPITALS |
| MA-337 | Garnier Hair Color | Garnier Hair Color Campaign in West Bengal |
| MA-342 | WhatsApp’s Illuminates Gateway of India, Breathing Life into Privacy Features | |
| MA-350 | Centuary Mattress | Sound Sleep Symphony: Crafting Tranquil Sleep Experiences – Centuary Mattress |
| MA-351 | Asian Paints – Ace Te | Nauchandi Mela |
| MA-352 | Asian Paints – Royale Glitz | Cultural Commutes: Asian Paints’ Festive Journey on Trams |
| MA-353 | Asian Paints – Floorguard | Pooklam |
| MA-355 | Škoda Auto | Škoda Single Wicket |
| MA-356 | BATA – HUSH PUPPIES | Iconic Mascot for Hush Puppies on 65th Birthday |
| MA-357 | ITC Sunfeast Moms Magic | Har Maa Durga |
| MA-358 | Škoda Auto | Škoda Single Wicket |
| MA-360 | Sunlight | Rongin Protekdin- Relaunch campaign |
| MA-377 | Manipal Hospitals | Guardians Of The Heart 2.0 |
| MA-386 | Lifebuoy | A Divine ‘AR’ Intervention |
| MA-388 | ConfirmTkt | ConfirmTkt Won The World Cup |
4. Innovative Use of Out of Home | ||
| MA-403 | Hyundai Motor India Limited | Hyundai IONIQ 5 – Guinness World Record awarded Billboard |
| MA-408 | AjmalBismi | Thermosale |
| MA-414 | Zee Studios | Gadar 2 | Hindustan Ki Asli Blockbuster |
| MA-416 | Gillette Mach3 | Gillette Hits It Out of The Park With A Razor Sharp Pitch To Cricket Lovers! |
| MA-422 | TVS SPORT & TVS RADEON | Sustainability in Motion |
| MA-423 | Gatorade | Unveiling Hidden Playgrounds with Interactive Gatorade Turf Finder Billboards |
| MA-430 | Sprite | How Sprite asked Cricket Fans to #ThandRakh |
| MA-432 | Amazon Prime | Adhura |
| MA-434 | Hyundai Creta | Hyundai Creta 4D Billboard Activation |
| MA-435 | Vadilal Ice Cream | Cricket Fervor Meets Creative Genius: Vadilal’s OOH Triumph |
| MA-439 | Araldite | Jode Kuch Bhi! |
| MA-440 | Havells Fans | The Biggest Fan of Ganesha! |
| MA-441 | Tata Altroz iCNG | Its all in the Boot! |
| MA-444 | Caltex Lubricants | Caltex – The Gateway to Commitment |
| MA-451 | Dominos Pizza | DOMINOS SPICY PIZZA BURNING HOARDING |
| MA-462 | Wah Taj | Megh Santoor |
| MA-463 | Swiggy Instamart | The Insta Smart Billboard |
| MA-464 | Tide | Tide vs. Holi Stains |
| MA-467 | Domino’s | The Smokin’ Hot Billboard |
| MA-481 | Netflix | Stream & Savor: Netflix Killer Soup x Swiggy |
5. Innovative Use of Cinema | ||
| MA-506 | The Hindu | The Hindu Made of Chennai- Moonlight cinema |
| MA-511 | Amazon Prime Video | Adhura: Unleashing Spookiness from Screen to reality |
6. Innovative Use of Radio | ||
| MA-605 | Freudenberg Gala | Children Echo Voices of Change: Reshaping Cleanliness Attitudes – Freudenberg Gala |
| MA-606 | Anchor by Panasonic | ‘Load Ka Sammaan’ – Voice of appreciation: Anchor by Panasonic |
| MA-607 | Asian Paints Royale Glitz | Royale Glitz Festive Tram & Buses |
| MA-614 | Maruti Suzuki | Celerio Mileage Challenge |
| MA-615 | Maruti Suzuki India Limited | Celerio Mileage Challenge |
| MA-616 | GSK Pharmaceuticals Ltd. | Shingles and Its Prevention |
| MA-620 | Red Label Natural Care | Curious Case of missing RJ |
| MA-627 | Amazon Prime Video | Radio Bana Azaadi ka Maidan |
| MA-629 | SBI Card | Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary! |
| MA-633 | Park Avenue | Park Avenue: Conquering Regional Markets |
| MA-635 | Saffola Life | Saffola empowering India to embrace daily health initiatives |
7. Innovative Use of Branded Content – Integration | ||
| MA-709 | Lip Balm | Ek Nayi Muskaan |
| MA-710 | Castrol India Ltd | Castrol Power1 |
| MA-7100 | realme | Realme 11Pro Series Launch on India’s Best Dancer |
| MA-7103 | TVS Eurogrip | Jeeto Dhan Dhana Dhan |
| MA-7105 | SUNFEAST DARK FANTASY | Biting into a Million Fantasies |
| MA-7109 | Amazon Prime Video | Match Khatam, Prime Video Shuru: A Winning Combination |
| MA-7116 | Cadbury Dairy Milk | Cadbury Dairy Milk #SitTogether |
| MA-7119 | Bisleri Water | Most Trusted Brand to the Most Used Brand |
| MA-712 | Havells India Ltd | Rejuvenating Western India: Havells & Lloyd’s Gokuldham Odyssey of Trust and Recognition |
| MA-7120 | Hero Xtreme 125R | When Hero Challenged Gamers to the Extreme |
| MA-7122 | Gowardhan Ghee | Gowardhan Ka Garvshali Padav |
| MA-7125 | Star Corporate | Words of Pride |
| MA-7127 | International Cricket Council | Cricket World Cup – Sound On! |
| MA-717 | Parle 20 20 | Parle 20-20 cookies – Be the 12th Man in Celebrity Cricket League Teams |
| MA-718 | Maggi Masala-ae-Magic | Maggi MeM Kamaal Ka Khana Kamaal Ke Kisse |
| MA-724 | Future Generali | Reshaping Insurance: Empowering Women with #Don’tBePlus1 Content: Future Generali |
| MA-725 | Cello Butterflow Pens | Real Situations, Real Change – Cello Butterflow Pens |
| MA-728 | Asian Paints – Royale Glitz | Spotlight of India |
| MA-732 | Airtel 5G Plus | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
| MA-746 | Sprite | Bubbles of Laughter |
| MA-750 | Make my trip | Stay at the latest addition to MMT Homestays – Bigg Boss House |
| MA-751 | Amazon Prime | Citadel |
| MA-754 | GCMMF (Amul) | How Amul mastered the art of content domination through Amul MasterChef India |
| MA-758 | Too Yumm! | Too Yumm! X Bhoot Chips Launch |
| MA-759 | Škoda Auto | Škoda Freedom Ride |
| MA-762 | Castrol MAGNATEC | 500 KMS OF CONVERSATIONS! |
| MA-767 | Google Play Live | |
| MA-770 | Veeba Foods | Veeba – Scripting success through a culinary revolution! |
| MA-771 | Škoda Auto | Škoda Deccan Beats |
| MA-775 | Roff | Tiles Par Jamayi Magar Ki Jakad – ROFF X Anupama |
| MA-777 | Domex | Multi-Screen Reality drives dividend for Domex |
| MA-788 | Blackberrys | Blackberrys X Cricket Live – The Official Wardrobe Partner |
| MA-792 | Hyundai Motor India Ltd. | HYUNDAI INDIA x HANGZHOU2022 ASIAN GAMES |
| MA-797 | Hyundai India | Filmfare OTT Awards 2023 – Co powered By Hyundai |
| MA-798 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
8. Innovative Use of Branded Content – Creation | ||
| MA-809 | Lenskart | Lenskart Kon Honnar Crorepati |
| MA-8100 | Hero Xtreme 125R | When Hero Challenged Gamers to the Extreme |
| MA-8109 | Thums Up | Thums Up Utha Apni Side Bata |
| MA-8114 | Aditya Birla Group | TURNING GEN X, Y, Z, INTO GEN WEALTH! |
| MA-8119 | Thums Up | Thums Up Toofani Biryani Hunt on Disney+ Hotstar |
| MA-8121 | Thums Up | Thums Up Toofani Biryani Hunt on Disney+ Hotstar |
| MA-815 | Britannia Marie Gold | Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS |
| MA-820 | Rajasthan Royals | Cricket Ka Ticket |
| MA-822 | Hitting the goal on Privacy with WhatsApp’s Privacy Unplugged series | |
| MA-823 | Lenskart | Lenskart In-Show Integrations |
| MA-825 | The Times Of India | #Roadssoannoying |
| MA-826 | TRESemmé | Style Squad: The ultimate festive hairstyle guide for the most stylish |
| MA-831 | Centuary Mattress | Sound Sleep Symphony: Crafting Tranquil Sleep Experiences – Centuary Mattress |
| MA-833 | Corporate | Where The Heart Is |
| MA-834 | Škoda Auto | Škoda Exploration’s Drive Stories |
| MA-840 | Kitkat | When GenZs took a breaking love break! |
| MA-846 | Mahindra XUV7OO | How an influencer-led strategy skyrocketed purchase intent for Mahindra XUV700 |
| MA-850 | GCMMF (Amul) | How Amul buzzed amongst GEN Z with an off-beat Sports Mantra |
| MA-854 | SANTOOR | SANTOOR YOUNG SOCH DIARIES |
| MA-857 | Škoda Auto | Škoda Responsible Exploration |
| MA-863 | Maruti Suzuki India Limited | Celerio Mileage Challenge |
| MA-871 | Swiggy Instamart | Lalbaugcha Prasad Delivered instantly with Swiggy Instamart |
| MA-874 | KitKat India | Catch A Break |
| MA-875 | Aditya Birla Group | The Big Vision |
| MA-879 | Saffola Life | Empowering India by championing health with Saffola life |
| MA-883 | Tata Power | Sustainable is Attainable |
| MA-887 | PUMA | PUMA – LET THERE BE SPORT |
| MA-889 | Tourism Australia | ‘Will go to Australia later’ turned to ‘Going to Australia now’ |
| MA-891 | Netflix | “Guns & Gulaabs” ki paavan dharti par aapka swagat hai |
| MA-897 | Cadbury 5Star | 5Star #NothingUniversity |
| MA-899 | Godrej security solutions | Secure & Savvy: Godrej Locks Partners with Jawan for Home Locker Bliss! |
9. Innovative Use of Digital Search SEO | ||
| MA-902 | Asian Paints | Asian Paints’ Beautiful Homes achieves 2X growth in Monthly Leads through interactive Customer Engagement Tools |
| MA-905 | MyNestle | 18.6 million Impressions and Counting: MyNestle’s Extraordinary Year-Long Organic Success Story! |
| MA-912 | Godrej Properties Limited | Content Wins: Turning Words into a 5X User Growth Strategy |
| MA-914 | Pidilite Roff | A Journey To Success: How Category Achieved a Jaw-Dropping Improvement |
| MA-915 | Pidilite Roff | A Journey To Success: How Category Achieved a Jaw-Dropping Improvement |
| MA-916 | SPACES | SPACES – Targeting Broad-Terms for Amplified Organic Presence |
| MA-922 | Savaari | Driving Success: Savaari’s Innovative SEO Odyssey |
| MA-924 | BMW Motorrad India | The Race to Win SEO |
10. Innovative Use of Paid Search | ||
| MA-1005 | Maggi Masala-ae-Magic | Jab Bhi Recipes Search Karo, Magic Banao! |
| MA-1008 | Air India Express | Fly As You Are |
| MA-1013 | Motilal Oswal Financial Services | ML-Powered Lead Quality Predication |
| MA-1026 | Blue Star Limited | Blue Star Air Conditioner – 1.2 Ton becomes #1 Best Seller on Amazon !! |
| MA-1031 | Tata Motors | Intra Search Campaign with 91trucks |
| MA-1032 | Godrej Appliances | Search Blockbuster RRR (Revamp, Restructure & Reinvent) To Improve Efficiency |
| MA-1033 | Tanishq | Tanishq Muharat |
| MA-1034 | Max life Insurance | Max Life Insurance |
| MA-1035 | Dr Fixit | Mastering Google with OCI for Waterproofing Success by Dr Fixit. |
| MA-1036 | Honda | Honda Bingwing |
| MA-1037 | adidas | Adidas D2C |
11. Innovative Use of Social Media | ||
| MA-11102 | ITC Sunfeast Dark Fantasy | Biting Into a Million Fantasies |
| MA-11104 | Hyundai Motor India Ltd. | #InfluencEx23 Awards – Class of 2023 – Driven by Hyundai |
| MA-11107 | Saffola Life | Empowering India by championing health with Saffola life |
| MA-11108 | Sun Pharmaceutical Industries Ltd | Hopes Restored, Heroes Honored |
| MA-11110 | TATA Power | Globey and It’s Adventures |
| MA-11115 | Sprite | Hasi ke Bulbulle |
| MA-11116 | Bisleri | Trusted Brand to Most Used Brand |
| MA-11117 | Lakme | Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival |
| MA-11118 | Cadbury Dairy Milk | Cadbury Dairy Milk #SitTogether |
| MA-11119 | Cadbury 5 Star | Cadbury 5Star – #erasevday |
| MA-11121 | Absolut Glassware | Be an #AbsolutAlly for Love |
| MA-11123 | Tata Starbucks | Call me Arpita and Not Arpit |
| MA-11124 | Schweppes India | Born Social |
| MA-11125 | Coca-Cola | Feasting Together with Is-Cooking Celebration |
| MA-11126 | Seagram’s Royal Stag Package Drinking Water | Royal Stag: A Billion Films for a Billion Fans |
| MA-1114 | Shaadi.com | Shaadi.com Green Flag |
| MA-1124 | Aashirvaad Select Atta | Aashirvaad Select Atta’s Journey from Occasional Indulgence to everyday essential |
| MA-1132 | Viacom18 Studios | WINGMAN FOR FIGHTER |
| MA-1133 | Lay’s | How No Lay’s No Game became an overnight sensation on Social Media during World Cup 2023 |
| MA-1138 | Uncle Chips | Bole Mere Lips I love Uncle Chipps ft YRM – Social media |
| MA-1140 | Godrej Properties Limited | A Lost Island found in India |
| MA-1141 | Mahindra XUV7OO | How an influencer-led strategy skyrocketed purchase intent for Mahindra XUV700 |
| MA-1142 | Asian Paints Beautiful Home Services | BHS Influencer |
| MA-1143 | KitKat India | You Make My Break |
| MA-1144 | Hyatt India | #PerfectlyYours: Creating Unforgettable Wedding Memories at Hyatt India |
| MA-1148 | Volvo C40 Recharge | Successfully launched Volvo’s C40 Recharge using specially crafted ecosystem of influencers and power of social media |
| MA-1150 | McDonald’s India | McDelivery with a Million Laughs |
| MA-1151 | Relispray | ReviveWithRelispray |
| MA-1155 | KitKat | When India had its #fingerscrossed! |
| MA-1161 | The Coca-Cola Company | Music Of The Nation |
| MA-1164 | Sensodyne | World Dentist Day – Innovative use of content creators on social media |
| MA-1168 | KitKat India | Catch A Break |
| MA-1171 | Mountain Dew | Darr Ke Aage Jeet Hain Stories with Ranveer Allahbadia on The Ranveer Show |
| MA-1172 | Castrol MAGNATEC | 500 KMS OF CONVERSATIONS! |
| MA-1174 | Astral Foundation | Daughters Of Piplantri |
| MA-1175 | Thums Up | Crafting a Culinary Ritual for New Consumer Recruitment |
| MA-1176 | Netflix | Winning with Memes |
| MA-1179 | Škoda Auto | Škoda Responsible Exploration |
| MA-1191 | Dabur Amla Hair Oil | Amla Rakshabandhan (Bhai, Behen Aur Banter) |
| MA-1195 | NIVEA | How NIVEA created 4.5 lac + Brand Advocates for life in just 3 months |
12. Innovative Use of Digital Display | ||
| MA-1216 | Corporate | Mera Wala Mood |
| MA-1217 | WhatsApp Changes India’s Perception of Privacy | |
| MA-1221 | Pediasure | Nurturing Healthy Growth Journey for Children with Pediasure |
| MA-1223 | Parachute Advansed Gold | Parachute Advansed Gold – Rakhe No baal Baanka |
| MA-1224 | Netflix | “Guns & Gulaabs” ki paavan dharti par aapka swagat hai |
| MA-1226 | Lufthansa | How Lufthansa’s Delivered Unforgettable Experiences on Digital |
| MA-1234 | Amazon Prime Video | Mumbai Dairies Season 2 |
| MA-1236 | Dabur Odonil | Odonil Ai Contextual Targeting with Bobble |
| MA-1239 | Dabur Chawayanprash | DCP Monsoon Campaign (DCO) |
| MA-1243 | Thums Up | Crafting a Culinary Ritual for New Consumer Recruitment |
| MA-1252 | Thums Up | Jab Bhi Khao Biryani, Make it Toofani with Thums Up |
| MA-1255 | Thums Up | Thums Up Utha India India Macha |
| MA-1259 | iQOO | Innovation in Interaction: iQOO’s AI-Fueled Marketing Breakthrough |
| MA-1266 | Swiggy Instamart | Swiggy Instamart x Inshorts – New Year Resolution Interactive Ad |
| MA-1269 | LOreal Professionnel Paris | L’Oréal Professionnel’s Media Innovation with Serie Expert DCO Activation with Personalization-at-scale leveraging real-time Weather signals & Audience profiling |
| MA-1273 | Sprite | How Sprite asked Cricket Fans to #ThandRakh |
| MA-1274 | Cadbury Celebrations | #ThisAdIsMyStore |
| MA-1275 | Sprite | Hasi ke Bulbulle |
| MA-1282 | The Coca-Cola Company | Coke Studio: Your Stage, Your Story |
| MA-1289 | Swiggy Instamart | The Insta Smart Billboard |
| MA-1295 | Thums Up | Thums Up Toofani Biryani Hunt on Disney+ Hotstar |
13. Innovative Use of Mobile | ||
| MA-1317 | Uncle Chips | Bole Mere Lips I love Uncle Chipps ft Yash Raj Mukhate-Use of Mobile |
| MA-1319 | Mahindra Auto | Mahindra’s Boundary-Breaking Move at World Cup 2023: Industry First Branded Tab in Live Cricket Experience! |
| MA-1322 | Asian Paints Smartcare Damp Proof | SMC Clinic |
| MA-1323 | Britannia 50-50 Golmaal | Golmaal Chatbot – A coach with a twist |
| MA-1324 | Gatorade | A Mobile-First Play on Gatorade Turf Finder’s Landing Page Fuels Urban Sports (Leveraging Google Maps) |
| MA-1326 | Shingles | Shielding Against Shingles: A Prevention Awareness Campaign |
| MA-1329 | KitKat | When GenZs took a breaking love break! |
| MA-1330 | Senco Gold | How Senco Bridged Tradition with Technology |
| MA-1334 | Nicotex | Winning at Quitting with Nicotex |
| MA-1344 | Lifebuoy | A Divine ‘AR’ Intervention |
| MA-1351 | Thums Up | Jab Bhi Khao Biryani, Make it Toofani |
| MA-1353 | Netflix | Kho Gaye Hum Kahan – Dost First, Post Later |
| MA-1355 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA |
| MA-1364 | NIVEA | How Nivea created 100000+ influencers for life in just 2 months! |
| MA-1365 | New Saridon | Serving the underserved in healthcare with Artificial Intelligence |
| MA-1367 | Thums Up | Thums Up Utha Apni Side Bata |
| MA-1369 | Tata Motors | Tata Rajasthan Pickup Campaign |
| MA-1370 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. |
| MA-1371 | Netflix | Breaking Headlines with Scoop |
| MA-1373 | Star Sports | Star Sports x Zomato: Ghar ko banaya stadium |
| MA-1375 | Oreo | Oreo SIWO: Helping India answer serious questions with one playful response at a time. |
| MA-1379 | Kotak General Insurance | Kotak Meter | The World’s First Insurance with Cash back |
| MA-1380 | Sprite | Joke in a Bottle |
| MA-1383 | The Coca-Cola Company | Coke Studio: Your Stage, Your Story |
| MA-1386 | Amazon Prime Video | Indian Police Force and AI gets action fans into the Copverse |
14. Innovative Use of Commerce | ||
| MA-1403 | Horlicks | Horlicks Diabetes Plus – Targeting diabetics one app at a time |
| MA-1404 | The LEGO Group | From Clicks to Bricks: LEGO’s ecommerce journey through passion points |
| MA-1406 | Vaseline | Smytten by Vaseline, not just in winters |
| MA-1408 | Thums Up | Jab Bhi Khao Biryani, Make it Toofani with Thums Up |
| MA-1410 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA |
| MA-1414 | Skoda India | Safety of Škoda Slavia, delivered by Swiggy! |
| MA-1418 | Thums Up | Thums Up Triumphs – ICC Blitz on Flipkart |
| MA-1421 | Rupay | Swiping credits cards is so 2010, thanks to RuPay! |
| MA-1427 | Cadbury Cocobakes | Cadbury Chocobakes – Are you related to Santa? Christmas Campaign |
| MA-1429 | Cadbury Celebrations | Co-created unique festive experiences on Quick Commerce |
| MA-1432 | OnePlus | The Un-store of the Future |
| MA-1434 | Sugar Free D’Lite Chocolate | SugarFree’s D’lite-Ful Valentine “Gift Love, not Sugar” |
| MA-1437 | Swiggy Instamart | Love Emergencies |
| MA-1440 | Mahindra Mahindra | Mahindra & Mahindra aces brand engagement on Disney+ Hotstar |
15. Innovative Use of Gaming | ||
| MA-1506 | Saffola Munchiez | When Saffola Munchiez Crunched on the IPL |
| MA-1512 | Google Play Live | |
| MA-1513 | Domex | Multi-Screen Reality drives dividend for Domex |
| MA-1519 | Hero Xtreme 125R | When Hero Challenged Gamers to the Extreme |
| MA-1522 | International Cricket Council | Cricket World Cup – Sound On! |
| MA-1523 | iQOO | India’s first-ever Chief Gaming Officer Campaign |
| MA-1524 | Kellogg’s | Bacho Ka Solid Dost: Mobile Gaming |
16. Moment Marketing | ||
| MA-16101 | Wah Taj | Megh Santoor |
| MA-16102 | Tide | Moment-Fluencer Marketing |
| MA-16106 | Cadbury 5 Star | Cadbury 5Star – #erasevday |
| MA-16107 | Skipper Pipes | Skipper- Ek Naye Team ke Skipper |
| MA-16108 | Coca-Cola | City Ka Swaad Coke K Saath |
| MA-16109 | Mangaldeep | Mangaldeep: Embracing in the journey of “Bhagwan Se Dosti” |
| MA-16110 | Netflix | Killing with Modern Advertising’s Collaborative Edge |
| MA-16112 | Coca Cola | Coca-Cola AI Dall-E collab -Diwali |
| MA-16113 | International Cricket Council | Cricket World Cup – Sound On! |
| MA-16114 | Swiggy Instamart | The Insta Smart Billboard |
| MA-16118 | Star Corporate | Words of Pride |
| MA-16120 | Swiggy Instamart | Love Emergencies |
| MA-16121 | UltraTech Cement | UltraTech – India’s No.1 Cement on India’s No.1 Cricket Event |
| MA-16123 | Saffola Life | Saffola – Inspiring Young India to take Roz Ka Healthy Step |
| MA-1617 | Godrej aer | Finding a perfect remedy for festive odour |
| MA-1623 | Johnnie Walker | Diageo- Johnnie Walker | Out Of The Echo Chamber: Inspiring Progress In A Divided India |
| MA-1625 | Mahindra Thar | Mahindra Thar presents #ExploreTheImpossible |
| MA-1626 | Future Generali | Seizing cultural moment: #Don’tBePlus1 in confronting gender disparity: Future Generali |
| MA-1630 | Centuary Mattress | Manifesting Sound Sleep in the Perfect Moment of World Sleep Day – Centuary Mattress |
| MA-1640 | Dabur Chyawanprash | SMOG History repeats itself on front page of newspapers and Dabur provides a solution. |
| MA-1645 | KitKat | When India had its #fingerscrossed! |
| MA-1654 | Sangbad Pratidin | Leap Day Meal |
| MA-1671 | Limca Sportz | Making Moments Our Campaign – #RukkMatt |
| MA-1677 | Lipton | Lipton Green Tea – Encouranging healthier choices |
| MA-1678 | Pulse Candy | Pulse of Compliments |
| MA-1680 | Havells Fans | The Biggest Fan of Ganesha! |
| MA-1683 | Cadbury Silk | Cadbury Silk – Story of Us |
| MA-1689 | Glucon-D | Right Here, Right Now, Glucon-D hain iss pal yaha |
| MA-1690 | Swiggy | Lalbaugcha Prasad Delivered instantly with Swiggy Instamart |
| MA-1693 | Sprite | How sprite got million of Indians to stay cool this World Cup |
| MA-1694 | Oreo | Oreo Bola Mat Bol – Making Billions of Indians Manifest India Winning The World Cup By Not Jinxing It! |
| MA-1695 | Red Label Natural Care | Cup of Care |
17. Innovative Use of Integrated Media | ||
| MA-1706 | Prime Video | Made In Heaven S2 – Genda Phool |
| MA-17101 | McSpicy Fried Chicken Sharer Bucket | Junior NTR ka Junior |
| MA-17104 | Dabur Chawayanprash | DCP Monsoon Campaign |
| MA-17113 | Netflix | Kho Gaye Hum Kahan – Dost First, Post Later |
| MA-17117 | Roff | Tiles Par Jamayi Magar Ki Jakad – ROFF Integration |
| MA-17134 | Streax Professional | Streax Professional IHI campaign – Driving Consideration through Multi-Media Campaign |
| MA-17135 | Castrol CRB Turbomax | Pragati Ki Paathshaala – The School of Progress |
| MA-17143 | Saffola Life | Saffola – Inspiring Young India to take Roz Ka Healthy Step |
| MA-17146 | SUNFEAST DARK FANTASY | Biting into a Million Fantasies |
| MA-17148 | Netflix | The Archies – Bridging Generations, Igniting Conversations! |
| MA-17149 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
| MA-1715 | myG | myG Onam Mass Onam: Embracing Tradition, Empowering Innovation |
| MA-17152 | Cadbury Silk | Cadbury Silk – Story of Us |
| MA-17154 | Garnier Men | Garnier Men x MI Partnership |
| MA-17155 | Amazon Prime Video | Bambai Meri Jaan: Reimagining Mumbai’s Crime Saga in the Modern world |
| MA-17161 | Netflix | “Guns & Gulaabs” ki paavan dharti par aapka swagat hai |
| MA-17162 | Wah Taj | Megh Santoor |
| MA-17176 | adidas | adidas India Cricket team Jersey Launch |
| MA-17177 | Tanishq | Tanishq Celebrates Aishani Women this Pujo |
| MA-17182 | SBI Life | The Most Ignored Rider! |
| MA-17185 | UltraTech | UltraTech – Ghar Ek Mauka Ek – Integrated Campaign |
| MA-1723 | Ariel | Ariel-‘See the Signs, ShareTheLoad’ |
| MA-1727 | Zepto | Zepto Blitz: Groceries Delivered at Bumrah Speed!” – Reinforcing the 10 minute delivery. |
| MA-1729 | Viacom18 Studios | #BEAFIGHTER |
| MA-1730 | Google Search | Google Search with your Voice, Eyes and Fingertips |
| MA-1731 | Lay’s | How No Lay’s No Game created ripples and emerged victorious during World Cup 2023 |
| MA-1736 | JIOCINEMA | Digital India Ka Digital IPL |
| MA-1738 | Lufthansa | How Lufthansa’s Flight Plan Delivered Unforgettable Experiences |
| MA-1739 | Coca-Cola India Pvt. Ltd. | Coca-Cola Kolkata is Cooking |
| MA-1740 | Cadbury Dairy Milk | Cadbury Gaane Mishti Folk Fusion |
| MA-1744 | Mountain Dew | Mountain Dew’s “Darr nu Dara” Crafting Victory in Punjab |
| MA-1750 | Future Generali | Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali |
| MA-1755 | Asian Paints – Ace Tractor Emulsion | Ace Tractor SPARC |
| MA-1759 | RuPay | Swiping credits cards is so 2010, thanks to RuPay! |
| MA-1762 | Adidas | Adidas 3 Ka Dream |
| MA-1763 | Britannia Marie Gold | How Marie empowered women in their entrepreneurial endeavors to pursue their unfolded dreams!! |
| MA-1764 | Sunlight | Rongin Protekdin- Relaunch campaign |
| MA-1765 | EMIRATES AIRLINES | Emirates Airlines: Emirates Enhances Premium Imagery With a Little Help From Penelope Cruz! |
| MA-1767 | Dell Technologies | Dell Doing is the New Learning Campaign |
| MA-1769 | Airtel 5G Plus | Bye Bye Buffering! Hello 5G! |
| MA-1771 | Google Pixel | Unveiling the Future of Possibilities with Pixel 8/8 Pro! |
| MA-1778 | Sprite | How sprite got million of Indians to stay cool this World Cup |
| MA-1781 | ZEE CINEMA | WTP GADAR 2 ON ZEE CINEMA |
| MA-1783 | The Coca-Cola Company | The Music Of The Nation |
| MA-1784 | Closeup | Closeup Multivitamins, more than namak |
| MA-1785 | Sprite | Bubbles of Laughter |
| MA-1787 | Prime Video | Indian Police Force |
| MA-1788 | Prime Video | Poacher |
| MA-1793 | ACKO | ACKO: Health Insurance ki subah ho gayi mamu |
| MA-1794 | ACKO | ACKO: Millennial versus Gen X |
| MA-1795 | GCMMF (Amul) | How Amul buzzed amongst GEN Z with an off-beat Sports Mantra |
| MA-MA-2102 | Oreo | Oreo SIWO: Helping India answer serious questions with one playful response at a time. |
18. Cause Marketing | ||
| MA-1813 | Astral Foundation | Daughters of Piplantri |
| MA-1815 | Harpic india | Just A Mom’s Job |
| MA-1821 | Dell Technologies | DWEN (Dell Women’s Entrepreneur Network) |
| MA-1823 | Corporate | St+ Art |
| MA-1829 | Sangbad Pratidin | Leap Day Meal |
| MA-1831 | Lifebuoy | A Divine ‘AR’ Intervention |
| MA-1845 | Manipal Hospitals | Guardians Of The Heart 2.0 |
| MA-1846 | Tata Capital | How Tata Capital gave wings to deserving individuals & inspired millions |
| MA-1849 | Castrol CRB Turbomax | Pragati Ki Paathshaala – The School of Progress |
| MA-1852 | Sun Pharmaceutical Industries Ltd | Hopes Restored, Heroes Honored |
| MA-1856 | DS SPICECO | Catch The Right Bin |
| MA-1857 | Red Label Natural Care | Cup of Care |
| MA-1858 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
| MA-1860 | Sunfeast Yippee! | Yippee! Create Magic – Plastic to Parks |
| MA-1862 | Absolut Glassware | Be an #AbsolutAlly for Love |
| MA-1863 | Tata Starbucks | Call me Arpita and Not Arpit |
| MA-1864 | Star Corporate | Words of Pride |
| MA-1867 | Schneider | Schneider Green yatra |
| MA-1869 | ITC Millets | Mission Millets: Pioneering The Millet Revolution in India |
| MA-1873 | Jaago Re – Tata Consumer Products Limited | Apne Bachon Ke Future Ke Liye Ab toh Jaago Re! |
| MA-1874 | Saffola Life | Empowering India by championing health with Saffola life |
19. Innovative Use of Data & Analytics | ||
| MA-1904 | Pampers Premium Care | Data, Diapers, and Digital: How Pampers Revolutionized Baby Care Marketing |
| MA-1912 | Dell Technologies | Maximizing Media Efficiency: Dell’s Strategic Overhaul in India’s Laptop Market |
| MA-1915 | Gatorade | Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps |
| MA-1918 | Google Pay | Exploring uncharted waters in performance marketing to decode incrementality, a new term in India’s Marketing Investment lexicon. |
| MA-1923 | Mahindra and Mahindra | MasterConnect – the science of multiscreen planning for brands |
| MA-1925 | Ather Energy | Sales Forecaster – a guide to planning launches in new age categories like electric two-wheelers |
| MA-1926 | Tata Motors | Performance Predictor – a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. |
| MA-1938 | amazon India | Closing the 1st Party Data Gap: Strategies for Success with Amazon |
| MA-1939 | TVS EUROGRIP | Brandformance Modelling to reduce Misattribution and build brand conversion |
| MA-1941 | Netflix | Kohrra – Data Impact & Effectiveness |
| MA-1943 | Cadbury Cocobakes | Cadbury Chocobakes – Are you related to Santa? Christmas Campaign |
| MA-1944 | Cadbury Dairy Milk | Innovative Use of Data & Analytics- Cadbury Dairy Milk – Madbury |
| MA-1945 | Tanishq | Tanishq’s Success Story – Deterministically unlocking offline store sales attribution to digital campaigns via Ads Data Hub (ADH) |
| MA-1954 | Dream11 | Sirf Dekhenge Nai Ab #SabKhelenge |
| MA-1956 | Swiggy Instamart | The Insta Smart Billboard |
20. Innovative Use of Emerging Technology | ||
| MA-2009 | Lufthansa | How Lufthansa’s Flight Plan Delivered Unforgettable Experiences |
| MA-2010 | Jaguar Land Rover | JLR Drives Success with Samsung CTV Ad Integration |
| MA-2011 | Sting Energy | Sting Energy: Leveraging First Party Data To Deploy A Unified Multi DSP Approach |
| MA-2014 | Uniqlo | Uniqlo’s Global Journey Continues: Tokyo to Mumbai, Where Style Meets Innovation |
| MA-2019 | Madison World | Name Tales |
| MA-2022 | Shingles | Shingles Awareness Skyrockets with AI-Driven Campaign |
| MA-2024 | Airtel 5G Plus | 3 T’s Coming together – Telecom, Tech, Telecast |
| MA-2029 | Bingo! Tedhe Medhe | Tedhe Medhe Snack Attack |
| MA-2035 | Mahindra and Mahindra | Futurescope – An audience first lens on media innovation |
| MA-2037 | Tata Motors | Performance Predictor – a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. |
| MA-2038 | DS Group | Rajnigandha Masterstroke |
| MA-2040 | Johnson’s Baby | Unveiling a Sacred Commitment: How Johnson’s Baby Earned Trust Among Expectant Moms Through Unwavering Dedication to Baby Care |
| MA-2044 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA |
| MA-2045 | Sprite | How sprite got million of Indians to stay cool this World Cup |
| MA-2056 | Thums Up | Thums Up Utha Apni Side Bata |
| MA-2058 | Blue Star Limited | Blue Star AC Gamification – Virat Kohli vs Heatman |
| MA-2060 | ITC Sunfeast Dark Fantasy | Biting Into a Million Fantasies |
| MA-2063 | Cadbury Silk | Cadbury Silk – Story of Us |
| MA-2066 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. |
| MA-2067 | Oreo | Oreo SIWO: Helping India answer serious questions with one playful response at a time. |
| MA-2070 | Wah Taj | Megh Santoor |
| MA-2073 | Seagram’s Royal Stag Packaged Drinking Water | Royal Stag: A Billion Films for a Billion Fans |
| MA-2075 | Coca Cola | Coca-Cola AI Dall-E collab -Diwali/Christmas |
| MA-2077 | Swiggy Instamart | The Insta Smart Billboard |
| MA-2078 | Chupa Chups | Chupa Chups Halloween Hacks |
| MA-2080 | UltraTech Cement | UltraTech – India’s No.1 Cement on India’s No.1 Cricket Event |
| MA-2081 | Amazon | Frozen in Prime |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017