Afaqs: Following a multi agency pitch, Thought Bubbles have managed to win the account for Donear Industries Ltd. Donear looks forward to revamp its brand positioning and also expand its market share in pan India. The campaign that is set to roll out in first week of April has roped in actor Vivek Oberoi as its brand ambassador.
One of the popular brands in India, Donear caters to medium and premium segments with good quality apparel fabrics. Talking to Afaqs, Paresh Oswal, deputy general manager, advertising and corporate communication, Donear Industries, says, “We were impressed by the suggested tagline and the creative concept. India ka style, I am sure, will help us further our name in the industry and provide us with a new platform.”
On confirming the win, Mr. Motwani founder and chief creative officer says, “We understand consumers and their need to be spoken to as if we know them. We are also excited about the new tagline that suggests modernity rooted in tradition.”
Donear has a good hold in market in North India and is now looking forward to expand down south.