S. No. | Company Name | Brand | Entry Title | Client Company | Metal |
01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene | |||||
1 | Wavemaker India | Colgate Visible White O2 | #SmileOutLoud | Colgate Palmolive India Ltd. | Gold |
2 | Mindshare | Dove | Breaking Beauty Barriers: Dove’s Triumph in Scaling the ‘Stop the Beauty Test’ Campaign through Innovative Strategies | Hindustan Unilever Limited | Silver |
02. Best Media Strategy – Consumer Products – Beverages and drinks | |||||
1 | Rapport | Taj Mahal | Taj Mahal “Megh Santoor” | Hindustan Unilever Limited | Gold |
2 | Mindshare | Horlicks Diabetes Plus | Horlicks Diabetes Plus – Nourishing a Healthier Tomorrow | Hindustan Unilever Limited | Gold |
3 | EssenceMediacom | Coca-Cola | Coke Studio: Apna Sunao | Coca-Cola India | Silver |
4 | EssenceMediacom | Sprite | Sprite: Hasi Ke Bulbule | Coca-Cola India | Bronze |
5 | Wavemaker India | Bisleri Water | Most Trusted Brand to the Most Used Brand | BISLERI INTERNATIONAL PVT. LTD. | Bronze |
03. Best Media Strategy – Consumer Products – Confectionary and food | |||||
1 | Wavemaker India | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | Wavemaker India | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports | Mondelēz India Foods Pvt. Ltd. | Silver |
3 | Mindshare | Britannia Milk Bikis | Milk Bikis Flashback pack – Going down memory lane… | Britannia Industries Limited | Silver |
4 | Wavemaker India | Cadbury 5 Star | 5Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5Star Multiple Category | Mondelēz India Foods Pvt. Ltd. | Silver |
5 | Wavemaker India | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless | Mondelēz India Foods Pvt. Ltd. | Bronze |
6 | Wavemaker India | Oreo | #BringBack2011 – Oreo’s Resonant Triumph in Cricketing Nostalgia | Mondelēz India Foods Pvt. Ltd. | Bronze |
04. Best Media Strategy – Consumer Products – Others | |||||
1 | Mindshare | Sunlight | Sunlight- Returning colors to the cultural | Hindustan Unilever Limited | Silver |
05. Best Media Strategy – Consumer Durables – Tech Products | |||||
1 | Omnicom Media Group | Apple | Showcasing iPhone’s camera supremacy through unparalleled cinematic experiences. | Apple | Silver |
06. Best Media Strategy – Consumer Durables – Other Products | |||||
1 | Mindshare | UltraTech Cement | Ghar Ek Mauka Ek | UltraTech Cement Limited | Bronze |
07. Best Media Strategy – Services | |||||
1 | EssenceMediacom | Google Search | Google Search with your Voice, Eyes and Fingertips | Google India | Gold |
2 | Mindshare | HUL Shikhar App | AI prescribes how to conquer Shikhar | Hindustan Unilever Limited | Silver |
3 | Lodestar UM | Spotify | Podcast Pe Suna Kya! | Spotify India | Silver |
4 | Wavemaker India | Dream11 | Sirf Dekhenge Nai Ab #SabKhelenge | SPORTA TECHNOLOGIES PRIVATE LIMITED | Bronze |
5 | Starcom | Lenskart | Lenskart: Shark Tank | Lenskart | Bronze |
08. Best Media Strategy – Media | |||||
1 | EssenceMediacom | Google Search | Google Search with your Voice, Eyes and Fingertips | Google India | Silver |
2 | Wavemaker India | JioCinema | On Your Marks, Get Set, RACE: Blueprint for Excellence | VIACOM 18 MEDIA PVT. LTD. | Bronze |
09. Best Digital Strategy | |||||
1 | Wavemaker India | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | Wavemaker India | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Gold |
3 | Mindshare | Dove | Breaking Beauty Barriers: Dove’s Triumph in Scaling the ‘Stop the Beauty Test’ Campaign through Innovative Strategies | Hindustan Unilever Limited | Silver |
4 | Wavemaker India | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments | Mondelēz India Foods Pvt. Ltd. | Silver |
5 | EssenceMediacom | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali | Coca-Cola India | Silver |
6 | EssenceMediacom | Thums Up | Jab Bhi Khao Biryani Make It Toofani | Coca-Cola India | Silver |
7 | EssenceMediacom | Thums Up | Dekho Wicket Se Cricket | Coca-Cola India | Bronze |
8 | EssenceMediacom | Youtube | Keeping pace with pop culture mirrors running in a never ending relay race! | Google India | Bronze |
9 | Lodestar UM | Spotify | Podcast Pe Suna Kya! | Spotify India | Bronze |
10 | Wavemaker India | Tata Salt | Desh ke Liye – Har Sawal Uthega | Tata Consumer Products Limited | Bronze |
11 | Wavemaker India | Luminous Inverter & Battery | Bijli Gul 2.0 – Power Off, Luminous On | Luminous Power Technologies Pvt. Ltd. | Bronze |
12 | Mindshare | Brooke Bond Red Label Natural Care | RED LABEL NATURAL CARE – CARE STATION – Cup Of Care | Hindustan Unilever Limited | Bronze |
13 | Mindshare | Dove Hair Care | Elevating Beauty: Dove’s Unveiling of a Dynamic Digital Portfolio Strategy | Hindustan Unilever Limited | Bronze |
10. Best Media Innovation : Television | |||||
1 | Mindshare | Britannia Marie Gold | Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS | Britannia Industries Limited | Gold |
2 | Wavemaker India | Vodafone Idea | Hacking India’s biggest reality show to drive performance goals | Vodafone Idea Ltd. | Silver |
3 | EssenceMediacom | Airtel 5G Plus | Look Maa! I am on TV | Bharti Airtel | Bronze |
11.Best Media Innovation : Print – Dailies & Magazines | |||||
1 | Mindshare | UltraTech | Yashasvi Pradhan – Cementing Trust For Lifetime | UltraTech Cement Limited | Silver |
2 | Madison Media | HIT CIK | MAAROOO! Newspaper se nahi, Laal HIT se! | Godrej Industries Limited | Silver |
3 | Initiative Media | Pulsar N160 | Using Print for Moment Marketing | Bajaj Auto Ltd. | Bronze |
12.Best Media Innovation : Out of Home & Ambient Media & Cinema | |||||
1 | Madison Media | HIT CIK | Award Title Home Invasion: Laal HIT’s Ambient Media Masterstroke | Godrej Industries Limited | Gold |
2 | Rapport | Taj Mahal | Taj Mahal “Megh Santoor” | Hindustan Unilever Limited | Silver |
3 | Omnicom Media Group | Apple | iPhone to cinema screen – Shot on iPhone by Vishal Bhardwaj | Apple | Silver |
4 | Wavemaker India | Cadbury 5 Star | Mush Detector – escape the Valentines Day mush | Mondelēz India Foods Pvt. Ltd. | Bronze |
5 | Wavemaker India | Cadbury Celebrations | Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! | Mondelēz India Foods Pvt. Ltd. | Bronze |
6 | Madison Media | Tata Altroz iCNG | OMG its CNG | Tata Motors | Bronze |
13. Best Media Innovation – Audio | |||||
1 | Mindshare | UltraTech Cement | Baat Ghar Ki with Ravi Kishan | UltraTech Cement Limited | Silver |
14. Best Media Innovation : Digital – Paid Search | |||||
1 | Wavemaker India | JioCinema | DIGITAL INDIA KA DIGITAL IPL! | VIACOM 18 MEDIA PVT. LTD. | Gold |
2 | Wavemaker India | Vodafone Idea | Leveraging data to move from platform conversions to offline activations | Vodafone Idea Ltd. | Bronze |
15. Best Media Innovation : Digital – SEO | |||||
1 | Mindshare | BeBeautiful | BeBeautiful: Your Online Beauty Concierge | Hindustan Unilever Limited | Gold |
2 | HiveMinds | Murf AI | Murf AI | Murf AI | Silver |
3 | Zenith Media | MyNestle | 7.2 million Impressions and Counting: MyNestle’s Extraordinary Year-Long Organic Success Story! | Nestlé India Ltd. | Bronze |
4 | Zenith Media | AskNestle | AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share! | Nestlé India Ltd. | Bronze |
16. Best Media Innovation : Digital – Social Media | |||||
1 | Wavemaker India | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | Wavemaker India | Cadbury 5 Star | 5 Star is everywhere | Mondelēz India Foods Pvt. Ltd. | Silver |
3 | Wavemaker India | ConfirmTkt | ConfirmTkt Won The World Cup | Confirm Ticket Online Solutions Pvt Ltd | Silver |
4 | Wavemaker India | Absolut Glassware | AbsolutAlly Playbook: Helping the LGBTQIA+ Community voice their feelings and enlightening the society on how to the ask questions about them the right way via social media. | Pernod Ricard India Pvt. Ltd. | Silver |
5 | Initiative Media | Sunfeast Dark Fantasy | Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies | ITC Limited | Bronze |
6 | Mindshare | Dove | How Old Were You? | Hindustan Unilever Limited | Bronze |
7 | EssenceMediacom | Thums Up | Dekho Wicket Se Cricket | Coca-Cola India | Bronze |
8 | Lodestar UM | Spotify | Podcast Pe Suna Kya! | Spotify India | Bronze |
17. Best Media Innovation : Digital – Mobile / hand held devices | |||||
1 | Mindshare | Dove | Dove Thumbstopping Beauty Biases | Hindustan Unilever Limited | Gold |
2 | Wavemaker India | Cadbury 5 Star | 5 Star is everywhere | Mondelēz India Foods Pvt. Ltd. | Gold |
3 | Starcom | WhatsApp Changes India’s Perception of Privacy | META | Silver | |
4 | Wavemaker India | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies with just a scan | Mondelēz India Foods Pvt. Ltd. | Silver |
5 | Wavemaker India | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports | Mondelēz India Foods Pvt. Ltd. | Bronze |
6 | Mindshare | Disney + Hotstar | Disney + Hotstar x Swiggy – The Dragon innovates an advertising inventory! | Disney Star | Bronze |
7 | Wavemaker India | Cadbury 5Star | 5Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5Star Multiple Category | Mondelēz India Foods Pvt. Ltd. | Bronze |
8 | Lodestar UM | Spotify | Podcast Pe Suna Kya! | Spotify India | Bronze |
18. Best Media Innovation : Digital – Display | |||||
1 | Mindshare | Dove | Dove Thumbstopping Beauty Biases | Hindustan Unilever Limited | Gold |
2 | Wavemaker India | Cadbury 5 Star | 5 Star is everywhere | Mondelēz India Foods Pvt. Ltd. | Silver |
3 | Wavemaker India | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports | Mondelēz India Foods Pvt. Ltd. | Bronze |
19. Best Media Innovation : Digital – Video | |||||
1 | Wavemaker India | Cadbury 5 Star | 5 Star is everywhere | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | Wavemaker India | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments | Mondelēz India Foods Pvt. Ltd. | Silver |
3 | EssenceMediacom | Google Search | Democratizing the use of Google Voice Search through India’s first Voice Enabled brand experience on OTT | Google India | Silver |
4 | Mindshare | Dove | How Old Were You? | Hindustan Unilever Limited | Silver |
5 | Omnicom Media Group | Apple | Vishal Bhardwaj shot ‘Fursat’ on an iPhone and India watched it online, 151Mn times! | Apple | Bronze |
6 | Mindshare | Lakme | Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival | Hindustan Unilever Limited | Bronze |
20. Best Media Innovation : Digital – Multiple Platform | |||||
1 | Wavemaker India | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | EssenceMediacom | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali | Coca-Cola India | Gold |
3 | Mindshare | Vim | Vim Black- Dishwashing for men! | Hindustan Unilever Limited | Silver |
4 | Wavemaker India | Luminous Inverter & Battery | Bijli Gul 2.0 – Power Off, Luminous On | Luminous Power Technologies Pvt. Ltd. | Silver |
5 | Mindshare | Dove | Dove Stop The Beauty Test | Hindustan Unilever Limited | Silver |
6 | Omnicom Media Group | Apple | Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj | Apple | Bronze |
7 | Wavemaker India | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless | Mondelēz India Foods Pvt. Ltd. | Bronze |
8 | Wavemaker India | Cadbury 5 Star | 5 Star is everywhere | Mondelēz India Foods Pvt. Ltd. | Bronze |
9 | Wavemaker India | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Bronze |
21. Best Media Innovation : Digital – Voice | |||||
1 | Wavemaker India | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the power of Ai Voice | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | Wavemaker India | Oreo | Oreo SIWO: Using Gen AI & ML to Turn Speechless Situations into Playful Moments | Mondelēz India Foods Pvt. Ltd. | Bronze |
22. Best Media Innovation : Use of Digital for Brand Building | |||||
1 | Wavemaker India | Cadbury 5 Star | 5 Star is everywhere | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | Wavemaker India | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Gold |
3 | Mindshare | Dove | Dove Stop The Beauty Test | Hindustan Unilever Limited | Gold |
4 | EssenceMediacom | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali | Coca-Cola India | Silver |
5 | Wavemaker India | Tata Salt | Desh ke Liye – Har Sawal Uthega | Tata Consumer Products Limited | Silver |
6 | Wavemaker India | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports | Mondelēz India Foods Pvt. Ltd. | Bronze |
7 | EssenceMediacom | Thums Up | #HarHaathToofan | Coca-Cola India | Bronze |
8 | Wavemaker India | Netflix | Laughing to the Top: The Netflix Journey through Memes | Netflix | Bronze |
9 | Wavemaker India | Seagram’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans | Pernod Ricard India Pvt. Ltd. | Bronze |
10 | EssenceMediacom | Sprite | Sprite: Hasi Ke Bulbule | Coca-Cola India | Bronze |
23. Best Media Innovation : Use of Digital for Performance | |||||
1 | Mindshare | Upstox | THE NET PRACTICE OF STOCK TRADING | RKSV Securities Pvt Ltd | Gold |
2 | Mindshare | Castrol Auto Service | Munnabhai CAS bole toh Complete Auto Service by Castrol | Castrol India | Silver |
3 | EssenceMediacom | Thums Up | Jab Bhi Khao Biryani Make It Toofani | Coca-Cola India | Bronze |
4 | Wavemaker India | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments | Mondelēz India Foods Pvt. Ltd. | Bronze |
24. Best Media Innovation : Use of E-Com Market Places | |||||
1 | Mindshare | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA | Hindustan Unilever Limited | Silver |
2 | Mindshare | Horlicks Mother Plus | Horlicks Mother’s Plus – Delivering a healthier future | Hindustan Unilever Limited | Bronze |
3 | Wavemaker India | Cadbury Celebrations | #ShopsForShopless | Mondelēz India Foods Pvt. Ltd. | Bronze |
25. Best Media Innovation : Use of Connected TVs | |||||
1 | Omnicom Media Group | Nivea | Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy | Beiersdorf | Bronze |
26. Best Media Innovation : Best Use of Emerging Technology (excluding AI) for a Media Solution | |||||
1 | Rapport | Taj Mahal | Taj Mahal “Megh Santoor” | Hindustan Unilever Limited | Gold |
2 | EssenceMediacom | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali | Coca-Cola India | Silver |
3 | Wavemaker India | Cadbury Celebrations | #ShopsForShopless | Mondelēz India Foods Pvt. Ltd. | Silver |
4 | EssenceMediacom | Airtel 5G Plus | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV | Bharti Airtel | Silver |
5 | Wavemaker India | Cadbury Gems | Cadbury Gems Junior NFT | Mondelēz India Foods Pvt. Ltd. | Bronze |
6 | Mindshare | Vim | Vim Black- Breaking stereotypes in the kitchen and in tech | Hindustan Unilever Limited | Bronze |
7 | Mindshare | Upstox | THE NET PRACTICE OF STOCK TRADING | RKSV Securities Pvt Ltd | Bronze |
27. Best Media Innovation : Best Use of AI for a Media Solution | |||||
1 | Mindshare | Dove | Dove Thumbstopping Beauty Biases | Hindustan Unilever Limited | Silver |
2 | Wavemaker India | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments | Mondelēz India Foods Pvt. Ltd. | Silver |
28. Best Media Innovation : Best Use of Influencer Marketing for a brand | |||||
1 | EssenceMediacom | Coca-Cola | Coke Studio: Apna Sunao | Coca-Cola India | Gold |
2 | EssenceMediacom | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali | Coca-Cola India | Gold |
3 | EssenceMediacom | Limca Sportz | Limca Sportz: Ruk Mat | Coca-Cola India | Silver |
4 | EssenceMediacom | Thums Up | Jab Bhi Khao Biryani Make It Toofani | Coca-Cola India | Silver |
5 | Wavemaker India | Absolut Glassware | AbsolutAlly Playbook: Using Influencers voice to how LGBTQIA+ Community feels, and to enlighten the society to the “Ask questions the right way” to the community | Pernod Ricard India Pvt. Ltd. | Silver |
6 | Wavemaker India | Seagram’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans | Pernod Ricard India Pvt. Ltd. | Silver |
7 | Wavemaker India | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports | Mondelēz India Foods Pvt. Ltd. | Bronze |
8 | Wavemaker India | Sun Pharmaceutical Industries Ltd | Hopes Restored, Heroes Honored | Sun Pharmaceutical Industries Ltd | Bronze |
9 | Wavemaker India | ConfirmTkt | ConfirmTkt Won The World Cup | Confirm Ticket Online Solutions Pvt Ltd | Bronze |
10 | Mindshare | Lakme | Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival | Hindustan Unilever Limited | Bronze |
11 | Wavemaker India | Colgate Visible White O2 | #SmileOutLoud | Colgate Palmolive India Ltd. | Bronze |
29. Best Media Innovation : Events / Experiential Marketing | |||||
1 | Mindshare | SBI Life | The Most Ignored Rider! | SBI Life | Gold |
2 | Rapport | Taj Mahal | Taj Mahal “Megh Santoor” | Hindustan Unilever Limited | Gold |
3 | Madison Media | Mountain Dew | #ConquerWithCourage | Pepsico India Holdings Pvt. Ltd. | Silver |
4 | Mindshare | Sunlight | Rongin Protekdin- Sunlight unlocks a world of colour | Hindustan Unilever Limited | Silver |
5 | Mindshare | Brooke Bond Red Label | #CupofCare | Hindustan Unilever Limited | Silver |
6 | Wavemaker India | Tata Salt | Desh ke Liye – Har Sawal Uthega | Tata Consumer Products Limited | Bronze |
7 | Havas Media Group | Swiggy | Swiggy Bhog Elo Ghorey | Swiggy | Bronze |
30. Best Media Innovation : Direct Marketing | |||||
1 | Mindshare | Dove | Dove Thumbstopping Beauty Biases | Hindustan Unilever Limited | Gold |
2 | Wavemaker India | Tata Salt | Desh ke Liye – Har Sawal Uthega | Tata Consumer Products Limited | Bronze |
31. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship | |||||
1 | Initiative Media | Pulsar N160 | Turning TV into a Performance medium | Bajaj Auto Ltd. | Silver |
2 | Lodestar UM | GCMMF(Amul) | Amul MasterChef India | Gujarat Co-operative Milk Marketing Federation Ltd. | Silver |
3 | Wavemaker India | Oreo | #BringBack2011 – Oreo’s Resonant Triumph in Cricketing Nostalgia | Mondelēz India Foods Pvt. Ltd. | Silver |
32. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social | |||||
1 | Omnicom Media Group | Apple | First ever Bollywood film, fully shot on an iPhone by Vishal Bhardwaj | Apple | Gold |
2 | EssenceMediacom | Coca-Cola | Coke Studio: Your Stage, Your Story | Coca-Cola India | Gold |
3 | Lodestar UM | GCMMF (Amul) | How Amul buzzed amongst GEN Z with an off-beat Sports Mantra | Gujarat Cooperative Milk Marketing Federation Ltd. | Silver |
4 | Wavemaker India | Center fresh | Chewing Gum Turns Into A Jukebox | Perfetti Van Melle | Bronze |
5 | Mindshare | Dove | Dove Stop The Beauty Test | Hindustan Unilever Limited | Bronze |
6 | Mindshare | Upstox | THE NET PRACTICE OF STOCK TRADING | RKSV Securities Pvt. Ltd. | Bronze |
7 | Wavemaker India | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents | Mondelēz India Foods Pvt. Ltd. | Bronze |
33. Best Media Innovation : Rural Activation | |||||
1 | Mindshare | UltraTech | Yashasvi Pradhan – A Tale Of Breaking Clutter and Building Trust | UltraTech Cement Limited | Bronze |
34. Best Media Innovation : Sponsorships | |||||
1 | Wavemaker India | Dream11 | Sirf Dekhenge Nai Ab #SabKhelenge | SPORTA TECHNOLOGIES PRIVATE LIMITED | Gold |
2 | Wavemaker India | Vodafone Idea | Hacking India’s biggest reality show to drive performance goals | Vodafone Idea Ltd. | Gold |
3 | Lodestar UM | GCMMF(Amul) | Amul MasterChef India | Gujarat Co-operative Milk Marketing Federation Ltd. | Silver |
4 | Mindshare | Upstox | THE NET PRACTICE OF STOCK TRADING | RKSV Securities Pvt. Ltd. | Silver |
5 | EssenceMediacom | Sprite | Sprite: Hasi Ke Bulbule | Coca-Cola India | Bronze |
6 | EssenceMediacom | Airtel 5G Plus | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV | Bharti Airtel | Bronze |
7 | Wavemaker India | Cargill Gemini | A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO BEYOND THE KITCHEN TO FIND HER ‘EK AUR PEHCHAN | Cargill India Pvt. Ltd. | Bronze |
8 | Lodestar UM | Finolex Pipes | Finolex Pipes- Pipes ka Bigg Boss | Finolex Industries | Bronze |
35. Best Media Research / Analytics using proprietary data | |||||
1 | Lodestar UM | Mahindra and Mahindra | Futurescope – An audience first lens on media innovation | Mahindra and Mahindra | Silver |
2 | Lodestar UM | Mahindra and Mahindra | MasterConnect – the science of multiscreen planning for brands | Mahindra and Mahindra | Bronze |
36. Best Media Research / Analytics using existing data | |||||
1 | Mindshare | Dove | Dove Thumbstopping Beauty Biases | Hindustan Unilever Limited | Silver |
2 | Havas Media Group | Dominos | Media Playbook for Growth | Jubilant FoodWorks | Silver |
37. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology | |||||
1 | Mindshare | Hindustan Unilever | Mass Customization using 1P | Hindustan Unilever Limited | Gold |
2 | Mindshare | Dove | Dove Thumbstopping Beauty Biases | Hindustan Unilever Limited | Silver |
3 | Lodestar UM | Tata Motors | Performance Predictor – a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. | Tata Motors | Silver |
4 | Zenith Media | Sting | How Sting leveraged First Party Data To Run a Multi Platform Campaign on YouTube, Meta and TTD and DV360 | Pepsico India Holdings Pvt. Ltd. | Bronze |
5 | EssenceMediacom | Driving brand preference, one data packet at a time | Google India | Bronze | |
38. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene | |||||
1 | Mindshare | Dove | Dove Stop The Beauty Test | Hindustan Unilever Limited | Silver |
39. Best Integrated Campaign : Consumer Products – Beverages and drinks | |||||
1 | EssenceMediacom | Coca-Cola | Coke Studio: Apna Sunao | Coca-Cola India | Gold |
2 | Wavemaker India | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents | Mondelēz India Foods Pvt. Ltd. | Gold |
3 | Wavemaker India | Seagram’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans | Pernod Ricard India Pvt. Ltd. | Silver |
4 | EssenceMediacom | Thums Up | Dekho Wicket Se Cricket | Coca-Cola India | Bronze |
5 | EssenceMediacom | Sprite | Sprite: Hasi Ke Bulbule | Coca-Cola India | Bronze |
40. Best Integrated Campaign : Consumer Products – Confectionary and food | |||||
1 | Wavemaker India | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | Wavemaker India | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports | Mondelēz India Foods Pvt. Ltd. | Gold |
3 | Madison Media | Saffola Life | Saffola – Inspiring Young India to take Roz Ka Healthy Step | Marico Ltd. | Silver |
4 | Mindshare | BRITANNIA MILK BIKIS | Milk Bikis Flashback pack – Going down memory lane… | Britannia Industries Limited | Bronze |
41. Best Integrated Campaign : Consumer Products – Others | |||||
1 | EssenceMediacom | Ariel | Ariel ‘See the Signs, ShareTheLoad’ | Procter & Gamble | Gold |
2 | DDB MUDRA MAX PVT. LTD. | GULF Superfleet | A Safety Net for India’s “37th Caste” | Gulf Oil Lubricants India Limited | Silver |
3 | Mindshare | Sunlight | Rongin Protekdin- Sunlight revives the colours of West Bengal | Hindustan Unilever Limited | Bronze |
42. Best Integrated Campaign – Consumer Durables – Tech Products | |||||
1 | Omnicom Media Group | Apple | Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj | Apple | Bronze |
43. Best Integrated Campaign : Consumer Durables – Other Products | |||||
NO METAL AWARDED | |||||
44. Best Integrated Campaign : Services | |||||
1 | EssenceMediacom | Google Search | Google Search- Integrating Search with Human Senses | Google India | Gold |
2 | Starcom | WhatsApp Changes India’s Perception of Privacy | META | Silver | |
3 | EssenceMediacom | Either you, a loved one or an acquaintance have been scammed! | Google India | Bronze | |
45. Best Integrated Campaign : Media | |||||
1 | EssenceMediacom | Google Search | Google Search- Integrating Search with Human Senses | Google India | Silver |
2 | mSix&partners | Sony Liv | Rocket Boys 2: the power of satellites bridging History and Entertainment | Culver Max Entertainment Private Limited | Bronze |
46. EMVIE for Diversity Equality & Inclusion (DE&I) | |||||
1 | Mindshare | Dove | Dove Stop The Beauty Test | Hindustan Unilever Limited | Gold |
2 | Mindshare | Britannia Marie | How Marie has been championing equality & inclusivity for the Indian Nari! | Britannia Industries Limited | Bronze |
3 | Wavemaker India | Starbucks | Call me Arpita and not Arpit. | Starbucks | Bronze |
47. Best Ongoing Media Campaign | |||||
1 | Wavemaker India | Cadbury Celebrations | Cadbury Celebrations’ Unwavering Support for Local Businesses! | Mondelēz India Foods Pvt. Ltd. | Gold |
2 | EssenceMediacom | Ariel | Ariel ‘See the Signs, ShareTheLoad’ | Procter & Gamble | Gold |
3 | Mindshare | Dove | Dove Stop The Beauty Test | Hindustan Unilever Limited | Bronze |
4 | Wavemaker India | Cadbury Dairy Milk | A Perpetual Symphony of Consumer Co-Creation of India’s Next Cadbury | Mondelēz India Foods Pvt. Ltd. | Bronze |
5 | EssenceMediacom | Google Search | Google Search’s Effort to Democratize Internet with Multimodal Search | Google India | Bronze |
48. EMVIE for Responsible Advertising (Privacy) | |||||
1 | Mindshare | Castrol Auto Service | Munnabhai CAS bole toh Complete Auto Service by Castrol | Castrol India | Bronze |
49. EMVIE for Good | |||||
1 | Mindshare | Dove | Dove Stop The Beauty Test | Hindustan Unilever Limited | Gold |
2 | Wavemaker India | Cadbury Celebration | Cadbury Celebration – #ShopForShopless | Mondelēz India Foods Pvt. Ltd. | Silver |
3 | Wavemaker India | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents | Mondelēz India Foods Pvt. Ltd. | Silver |
4 | EssenceMediacom | Either you, a loved one or an acquaintance have been scammed! | Google India | Bronze | |
5 | Havas Media Group | Swiggy | Swiggy Bhog Elo Ghorey | Swiggy | Bronze |
6 | Wavemaker India | Absolut Glassware | AbsolutAlly: Challenging Stereotypes, Building Allies, and Transforming India for the LGBTQIA+ community | Pernod Ricard India Pvt. Ltd. | Bronze |
50. EMVIE for Best Implementation Team of the Year | |||||
1 | Mindshare | Dove | Dove Thumbstopping Beauty Biases | Hindustan Unilever Limited | Gold |
51. EMVIE for Best Media Buying Team of the Year | |||||
1 | Mindshare | Britannia Industries Limited | Britannia ROI Warriors | Britannia Industries Limited | Gold |
2 | Mindshare | Hindustan Unilever Limited | Being Righteous , Being Revolutionary , Being Rapturous | Hindustan Unilever Limited | Silver |
3 | Initiative Media | Amazon | Frugal Tales-Navigating Media Efficiency Adventures | Amazon Seller Services Pvt. Ltd. | Silver |
4 | Wavemaker India | Colgate Palmolive | Sweat behind 100 million smiles. | Colgate Palmolive India Ltd. | Bronze |
52. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing | |||||
1 | Tonic Worldwide | Nutralite | Nutraverse — World’s first cookery show in the Metaverse | Zydus Wellness Products Limited | Gold |
53. Young EMVIE Of The Year | |||||
S. No. | Company Name | Name of the Person | Brand – Entry Title | Client Company | Metal |
1 | Mindshare | Rowena Rodrigues | Dove – Crafting Cannes-worthy Brilliance! | Hindustan Unilever Limited | Gold |
2 | Wavemaker India | Shivani Kamal | Cadbury Oreo & Cadbury Bournvita – Staying playful while Breaking Norms: With Two Brands, One Mission – Celebrate India’s Colorful Spirit | Mondelēz India Foods Pvt. Ltd. | Silver |
3 | Wavemaker India | Shreya Mishra | Cadbury Dairy Milk, 5star, Oreo – Shreya’s Expedition of making youngistan heart the happiness by doing nothing | Mondelēz India Foods Pvt. Ltd. | Silver |
4 | Wavemaker India | Priyanka Joshi | Cadbury Celebrations & Cadbury 5Star – The Chief Solutions Officer | Mondelēz India Foods Pvt. Ltd. | Bronze |
| The GRAND EMVIE goes to |
| Wavemaker India & Mondelez India Foods Pvt. Ltd. |
| for Cadbury Celebrations – Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. |
| In the category Best Media Innovation : Best Use of AI for a Media Solution |
| BEST MEDIA CLIENT OF THE YEAR : Mondelēz India Foods Pvt. Ltd. |
| BEST MEDIA AGENCY OF THE YEAR : Wavemaker India |