Exchange4Media: Grey India’s Delhi office has bagged the media duties for Dabur’s Fem and Oxybleach following a multi-agency pitch.
The Delhi based agency will be taking over the Oxybleach account from Bates141, the incumbent agency for Dabur since December 2009.
Dabur India had earlier acquired 72.15 per cent of Fem for Rs 203.7 crore in an all-cash deal. After obtaining the regulatory approvals, Dabur acquired an additional 20 per cent stake for Rs 54 crore through an open offer. With the completion of the transaction, Fem Care Pharma became a subsidiary of Dabur India.
Thanks to this win, Grey India has made it in Dabur’s list of roster agencies which includes Ogilvy, Lowe, McCann Erickson, Mudra, Contract, TBWA, Bates141, and Law & Kenneth.