DAY 1: WEDNESDAY, 28TH FEBRUARY, 2024 :: MORNING SESSION : 10 AM TO 1 PM (19 ENTRIES)
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01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration 10 minutes |
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1 |
Mamaearth |
MAMA EARTH ROSE MARY: WHY WE NEED NOT BOIL THE OCEAN ANYMORE |
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2 |
Colgate Visible White O2 |
#SmileOutLoud |
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3 |
Lakme |
From ‘No’ to a passionate ‘Yes’: How Lakmé evolved the Indian woman’s relationship with Makeup |
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4 |
NIVEA |
Precision Skincare Marketing: Tailoring NIVEA\’s Journey from Discovery to Conversion |
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5 |
Dove |
Breaking Beauty Barriers: Dove\’s Triumph in Scaling the \’Stop the Beauty Test\’ Campaign through Innovative Strategies |
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6 |
Colgate Strong Teeth |
A Strong Launch for Colgate Strong Teeth |
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7 |
Dove Hair Care |
Elevating Beauty: Dove\’s Unveiling of a Dynamic Media Portfolio Strategy |
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12.Best Media Innovation : Out of Home & Ambient Media & Cinema : Presentation Duration 7 minutes |
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1 |
HIT CIK |
Award Title Home Invasion: Laal HIT\’s Ambient Media Masterstroke |
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2 |
Apple |
iPhone to cinema screen – Shot on iPhone by Vishal Bhardwaj |
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3 |
Thums Up |
#HarHaathToofan |
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4 |
Araldite |
We stuck the road roller, literally! |
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5 |
Cadbury 5 Star |
Mush Detector – escape the Valentines Day mush |
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6 |
Tata Altroz iCNG |
OMG its CNG |
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7 |
Taj Mahal |
Taj Mahal “Megh Santoor” |
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8 |
Mountain Dew |
#ConquerWithCourage |
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9 |
Kwality Walls |
Kwality Walls Drone Show |
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10 |
Cadbury Celebrations |
Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! |
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11 |
Warner Bros |
The Nun 2 |
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12 |
Cadbury Celebration |
Cadbury Celebrations brought the time-tested bond of Siblings back into focus with #BrothersWhoCare |
DAY 1: WEDNESDAY, 28TH FEBRUARY, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (19 ENTRIES)
02. Best Media Strategy – Consumer Products – Beverages and drinks : Presentation Duration 10 minutes | ||
1 | Sprite | Sprite: Hasi Ke Bulbule |
2 | GCMMF (Amul) | How Amul buzzed amongst GEN Z with an off-beat Sports Mantra |
3 | Thums Up | #HarHaathToofan |
4 | Horlicks Diabetes Plus | Horlicks Diabetes Plus – Nourishing a Healthier Tomorrow |
5 | The Coca-Cola Company | Quenching Thirst Beyond Seasons: Coca-Cola engaging Gen-Z All Year Round |
6 | Bisleri Water | Most Trusted Brand to the Most Used Brand |
7 | Coca-Cola | Coke Studio: Apna Sunao |
8 | Taj Mahal | Taj Mahal “Megh Santoor” |
31. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship : Presentation Duration 7 minutes | ||
1 | Pulsar N160 | Turning TV into a Performance medium |
2 | Cadbury Dairy Milk Silk | Silk Unforgettable Love Tips |
3 | Cello Butterflow | Kyunki Likhoge Change to Dikhega Change |
4 | Oreo | #BringBack2011 – Oreo\’s Resonant Triumph in Cricketing Nostalgia |
5 | SKODA auto | Ding Dong, Oh baby sing a song at Skoda Deccan Beats |
6 | Britannia Marie Gold | Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS |
7 | Cadbury Celebration | Cadbury Celebrations brought the time-tested bond of Siblings back into focus with #BrothersWhoCare |
8 | Maruti Suzuki Swift | How Maruti leveraged Content to achieve 22 points lift in Brand Preference |
9 | Tata Motors | PickUps Launch – #KamaalKarDikhayein |
10 | GCMMF(Amul) | Amul MasterChef India |
11 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
DAY 2: THURSDAY, 29TH FEBRUARY, 2024 :: MORNING SESSION : 10 AM TO 1 PM (17 ENTRIES)
03. Best Media Strategy – Consumer Products – Confectionary and food : Presentation Duration 10 minutes | ||
1 | Cadbury Dairy Milk Silk | Silk Unforgettable Love Tips |
2 | Burger King | Burger King scripted success with a prank |
3 | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless |
4 | Britannia Milk Bikis | Milk Bikis Flashback pack – Going down memory lane… |
5 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
6 | Cadbury Celebration | 5Star\’s mush detector – An innovative tool that helped Single\’s Escape Valentine\’s Day – 5Star Multiple Category |
7 | Kwality Walls | Kwality Walls Drone Show |
8 | Oreo | #BringBack2011 – Oreo\’s Resonant Triumph in Cricketing Nostalgia |
9 | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies |
13. Best Media Innovation – Audio : Presentation Duration 7 minutes | ||
1 | Sprite | Sprite: Hasi Ke Bulbule |
2 | SBI Card | Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary! |
3 | Castrol MAGNATEC | INDIA SINGS A NEW TUNE WITH THE START-STOP ANTAKSHARI ON LIVE RADIO |
4 | Netflix India | Aiye Na Humra Bihar Main : The Khakee Diaries |
5 | UltraTech Cement | Baat Ghar Ki with Ravi Kishan |
6 | Seagram\’s Royal Stag Packaged Drinking Water | Boombox: Creating a custom Sonic Experience for Generation large |
7 | Valvoline | #Thankyou Mechanic |
8 | Alpenliebe Juzt Jelly | Trick or Treat with Alepnliebe JuztJelly |
DAY 2: THURSDAY, 29TH FEBRUARY, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (17 ENTRIES)
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04. Best Media Strategy – Consumer Products – Others : Presentation Duration 10 minutes |
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1 |
Castrol Magnatec |
Castrol Magnatec – Gaadi Chalao, Tractor Nahi |
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2 |
Pernod Ricard India |
#OneForOurPlanet |
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3 |
Sunlight |
Sunlight- Returning colors to the cultural |
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4 |
Castrol ACTIV |
Castrol ACTIV- Gaadi ke liye “No Compromise” |
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26. Best Media Innovation : Best Use of Emerging Technology (excluding AI) for a Media Solution : Presentation Duration 7 minutes |
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1 |
Cadbury Celebrations |
#ShopsForShopless |
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2 |
Coca-Cola |
Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
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3 |
Mountain Dew |
Mountain Dew\’s Clutch Crew: A Game Changer in Captivating GenZers with Innovative Tech and Gaming Sub-Culture Ownership in India |
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4 |
Airtel 5G Plus |
Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
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5 |
Cadbury Gems |
Cadbury Gems Junior NFT |
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6 |
Vim |
Vim Black- Breaking stereotypes in the kitchen and in tech |
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7 |
Thums Up |
Dekho Wicket Se Cricket |
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8 |
Upstox |
THE NET PRACTICE OF STOCK TRADING |
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9 |
Mountain Dew |
#ConquerWithCourage |
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10 |
Taj Mahal |
Taj Mahal “Megh Santoor” |
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11 |
Britannia Bourbon |
Game ON Friendship Wins: Bourbon Fuels Real Friendships through AR & Esports Showdown |
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12 |
Apollo Tyres |
Apol10 Twitter Integration |
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13 |
Saffola Munchiez |
When Saffola Munchiez Crunched on the IPL |
DAY 3: FRIDAY, 1ST MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (17 ENTRIES)
05. Best Media Strategy – Consumer Durables – Tech Products : Presentation Duration 10 minutes | ||
1 | Apple | Showcasing iPhone\’s camera supremacy through unparalleled cinematic experiences. |
2 | Spotify | Podcast Pe Suna Kya! |
06. Best Media Strategy – Consumer Durables – Other Products : Presentation Duration 10 minutes | ||
1 | UltraTech Cement Limited | Yashasvi Pradhan – What a PM is to a Nation, the Gram Pradhan is to his village |
2 | Ikea | Ikea goes Vocal for Local with \’Ghar AA Jao\’ campaign |
3 | Pulsar N160 | The Most Thrilling Ad Ever |
4 | UltraTech Cement | Ghar Ek Mauka Ek |
49. EMVIE for Good : Presentation Duration 7 minutes | ||
1 | Freudenberg Gala | Why Just Clean Home |
2 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
3 | Either you, a loved one or an acquaintance have been scammed! | |
4 | Cadbury Celebration | Cadbury Celebration – #ShopForShopless |
5 | Dove | Dove Stop The Beauty Test |
6 | Saffola Life | Empowering India: Championing Healthy life with Saffola Life |
7 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
8 | Swiggy | Swiggy Bhog Elo Ghorey |
9 | Absolut Glassware | AbsolutAlly: Challenging Stereotypes, Building Allies, and Transforming India for the LGBTQIA+ community |
10 | Britannia Marie | Marie – championing equality & inclusivity for the Indian Nari! |
11 | Tata Tea-Jaago Re | Apne Bachon Ke Future Ke Liye Ab toh Jaago Re! |
DAY 3: FRIDAY, 1ST MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (21 ENTRIES)
20. Best Media Innovation : Digital -Multiple Platform : Presentation Duration 7 minutes | ||
1 | Cadbury Silk | Silk Unforgettable Love Tips |
2 | Apple | Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj |
3 | Cadbury Dairy Milk | Cadbury x Mishti: Celebrating Bengal with Folk Fusion |
4 | Sprite | Sprite: Hasi Ke Bulbule |
5 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
6 | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
7 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
8 | Spotify | Podcast Pe Suna Kya! |
9 | Upstox | THE NET PRACTICE OF STOCK TRADING |
10 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies |
11 | Thums Up | Dekho Wicket Se Cricket |
12 | Cadbury Gems | Cadbury Gems Junior NFT |
13 | Vim | Vim Black- Dishwashing for men! |
14 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
15 | Sunfeast Dark Fantasy | Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies |
16 | Cadbury 5 Star | 5 Star is everywhere |
17 | UltraTech Cement | ULTRATECH Ghar Ek Mauka EK – Using AI to converse with the IHB’s in real time on chats (the unreachable ecosystem via paid media)! |
18 | Sunfeast Mom’s Magic | Happiness is right next to you! |
19 | Luminous Inverter & Battery | Bijli Gul 2.0 – Power Off, Luminous On |
20 | Dove | Dove Stop The Beauty Test |
21 | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless |
DAY 4: SATURDAY, 2ND MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (17 ENTRIES)
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07. Best Media Strategy – Services : Presentation Duration 10 minutes |
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1 |
Lenskart |
Lenskart: Shark Tank |
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2 |
Spotify |
Podcast Pe Suna Kya! |
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3 |
Google Search |
Google Search with your Voice, Eyes and Fingertips |
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4 |
Spotify |
How Spotify Established Music As The Ultimate Mood Catalyst! |
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5 |
Dream11 |
Sirf Dekhenge Nai Ab #SabKhelenge |
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6 |
HUL Shikhar App |
AI prescribes how to conquer Shikhar |
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7 |
Vodafone Idea |
Hacking India’s biggest reality show to drive performance goals |
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8 |
SBI Life |
The Most Ignored Rider! |
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9 |
Confirm Tkt |
ConfirmTkt won the World Cup |
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10 |
Amazon |
Many India Framework |
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24. Best Media Innovation : Use of E-Com Market Places : Presentation Duration 7 minutes |
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1 |
HUL Body Washes |
Shop Till You Drop |
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2 |
Silk |
Picking the right ingredients for Valentine’s day Growth |
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3 |
Horlicks Mother Plus |
Horlicks Mother\’s Plus – Delivering a healthier future |
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4 |
NIVEA |
Omni-Channel Innovation Excellence: NIVEA Milk Delights Precision Marketing Pilot |
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5 |
HUL SHIKHAR |
CIRCUIT BOLEGA TOH SUNEGA INDIA |
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6 |
Cadbury Celebrations |
#ShopsForShopless |
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7 |
Horlicks Diabetes Plus |
Horlicks Diabetes Plus – Nurturing a healthier tomorrow. |
DAY 4: SATURDAY, 2ND MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (14 ENTRIES)
08. Best Media Strategy – Media : Presentation Duration 10 minutes | ||
1 | Netflix | Netflix -Rana Naidu -Rana Sort Kia |
2 | Youtube | Keeping pace with pop culture mirrors running in a never ending relay race! |
3 | JioCinema | On Your Marks, Get Set, RACE: Blueprint for Excellence |
4 | Google Search | Google Search with your Voice, Eyes and Fingertips |
5 | JioCinema | FIFA- Where Passion meets Precision |
47. Best Ongoing Media Campaign : Presentation Duration 10 minutes | ||
1 | Cadbury Dairy Milk | A Perpetual Symphony of Consumer Co-Creation of India\’s Next Cadbury |
2 | Ariel | Ariel ‘See the Signs, ShareTheLoad’ |
3 | Cadbury Celebrations | Cadbury Celebrations\’ Unwavering Support for Local Businesses! |
4 | Google Search | Google Search\’s Effort to Democratize Internet with Multimodal Search |
5 | Dove | Dove Stop The Beauty Test |
6 | Tata Tea-Jaago Re | Apne Bachon Ke Future Ke Liye Ab toh Jaago Re! |
7 | Hindustan Unilever | Mass Customization using 1P |
8 | GULF Superfleet | A Safety Net for India’s “37th Caste” |
9 | UltraTech Cement | Baat Ghar Ki – Har Saal |
DAY 5: MONDAY, 4TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (14 ENTRIES)
09. Best Digital Strategy (A) : Presentation Duration 10 minutes | ||
1 | GULF FAN ACADEMY | How the 12th Man played during IPL 17 |
2 | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless |
3 | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
4 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
5 | WhatsApp Changes India’s Perception of Privacy”‹ | |
6 | Thums Up | Jab Bhi Khao Biryani Make It Toofani |
7 | Mamaearth | ISS MAUSAM MEIN MAMA EARTH ONION SHAMPOO HE KYUN KHARIDEIN |
8 | Thums Up | Dekho Wicket Se Cricket |
9 | Mamaearth | MAMA EARTH ROSE MARY: WHY WE NEED NOT BOIL THE OCEAN ANYMORE |
10 | Spotify | Podcast Pe Suna Kya! |
11 | Cadbury Dairy Milk | Cadbury Dairy Milk – Heart The Happiness |
12 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst! |
13 | Youtube | Keeping pace with pop culture mirrors running in a never ending relay race! |
14 | Kwality Walls | NO SEASON, ONLY REASONS TO HAVE ICE CREAM |
DAY 5: MONDAY, 4TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (15 ENTRIES)
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09. Best Digital Strategy (B) : Presentation Duration 10 minutes |
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1 |
Britannia Bourbon |
QR to Qatar -connected packaging paving the way to connect BFFs! |
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2 |
Airtel International Roaming |
“Hello” |
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3 |
Britannia Biscafe |
Launching Britannia Biscafe -the perfect partner to coffee |
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4 |
Tata Salt |
Desh ke Liye – Har Sawal Uthega |
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5 |
Brooke Bond Red Label Natural Care |
RED LABEL NATURAL CARE -CARE STATION – Cup Of Care |
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6 |
Luminous Inverter & Battery |
Bijli Gul 2.0 – Power Off, Luminous On |
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7 |
Horlicks Plus Portfolio |
Nourishing Lives Digitally: A Tale of Targeted Triumph |
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8 |
JioCinema |
Veni, Vidi and Vici -The Invincible Digital Strategy of JioCinema |
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9 |
Dove |
Breaking Beauty Barriers: Dove\’s Triumph in Scaling the \’Stop the Beauty Test\’ Campaign through Innovative Strategies |
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10 |
Cadbury Celebration |
Transforming classic birthday melody into personalized harmonies |
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11 |
Dove Hair Care |
Elevating Beauty: Dove\’s Unveiling of a Dynamic Digital Portfolio Strategy |
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12 |
Budweiser |
FIFA- The world is yours to take |
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13 |
Netflix |
Netflix- Breaking Headlines with Scoop |
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14 |
Britannia Nutrichoice |
Using the power of AI & WhatsApp to dispense personalized diet plans at scale to help people manage diabetes |
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15 |
Cadbury Oreo |
Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
DAY 6: TUESDAY, 5TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (16 ENTRIES)
10. Best Media Innovation : Television : Presentation Duration 7 minutes | ||
1 | Airtel 5G Plus | Look Maa! I am on TV |
2 | Dove | Dove Stop The Beauty Test |
3 | Cargill Gemini | A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO BEYOND THE KITCHEN TO FIND HER \’EK AUR PEHCHAN |
4 | Coca-Cola | Coke Studio: Apna Sunao |
5 | Britannia Marie Gold | Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS |
6 | Havells India Ltd | Rejuvenating Western India: Havells & Lloyd\’s Gokuldham Odyssey of Trust and Recognition |
7 | Vodafone Idea | Hacking India’s biggest reality show to drive performance goals |
8 | Sunfeast Dark Fantasy | Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies |
40. Best Integrated Campaign : Consumer Products – Confectionary and food : Presentation Duration 10 minutes | ||
1 | BRITANNIA MILK BIKIS | Milk Bikis Flashback pack – Going down memory lane”¦ |
2 | Cadbury 5Star | 5Star\’s mush detector – An innovative tool that helped Single\’s Escape Valentine\’s Day – 5Star Multiple Category |
3 | Britannia Bourbon | QR to Qatar -connected packaging paving the way to connect BFFs! |
4 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
5 | HERSHEY\’S KISSES | HERSHEY\’S INDIA PRESENTS #YOURFOREVERS VDAY\’23 |
6 | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies |
7 | Saffola Life | Saffola – Inspiring Young India to take Roz Ka Healthy Step |
8 | Center fresh | Chewing Gum Turns Into A Jukebox |
DAY 6: TUESDAY, 5TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (19 ENTRIES)
16. Best Media Innovation : Digital -Social Media : Presentation Duration 7 minutes | ||
1 | Oreo | #BringBack2011: Oreo\’s Stirring Victory Lap in Cricket\’s Nostalgic Echo |
2 | Thums Up | Dekho Wicket Se Cricket |
3 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst! |
4 | You have been clickbaited! And now you know better | |
5 | Cadbury 5 Star | Mush Detector – Escape the Valentines Day mush |
6 | YouTube | Trendspotting to Trendsetting with the Culture Engine! |
7 | Cornetto | How deep is your Sweet Salty love? |
8 | Coca-Cola | Feasting Together with Is-Cooking Celebration |
9 | Absolut Glassware | AbsolutAlly Playbook: Helping the LGBTQIA+ Community voice their feelings and enlightening the society on how to the ask questions about them the right way via social media. |
10 | Sunfeast Dark Fantasy | Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies |
11 | ConfirmTkt | ConfirmTkt Won The World Cup |
12 | Dove | How Old Were You? |
13 | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies |
14 | Castrol MAGNATEC | 500 KMS OF CONVERSATIONS!”¯ |
15 | Netflix | Laughing to the Top: The Netflix Journey through Memes |
16 | Spotify | Podcast Pe Suna Kya! |
17 | Cadbury 5 Star | 5 Star is everywhere |
18 | Kwality Walls | Kwality Walls\’ Nolen Gur Delight Takes Flight |
19 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
DAY 7: WEDNESDAY, 6TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (17 ENTRIES)
11. Best Media Innovation : Print – Dailies & Magazines : Presentation Duration 7 minutes | ||
1 | Pulsar N160 | Using Print for Moment Marketing |
2 | WhatsApp Changes India’s Perception of Privacy | |
3 | UltraTech | Yashasvi Pradhan -Cementing Trust For Lifetime |
4 | HIT CIK | MAAROOO! Newspaper se nahi, Laal HIT se! |
5 | Aditya Birla Group | WHEN 75 HEADLINES CREATED ONE BIG HEADLINE |
6 | One Plus 11 | Out of the Box Unboxing Experience |
7 | Netflix | Netflix- Breaking Headlines with Scoop |
8 | Amazon Prime Video | How Mumbai Times became Bambai Times to bring alive the mesmerizing Don days |
9 | Netflix | Netflix\’s DARLINGS for All |
14. Best Media Innovation : Digital -Paid Search : Presentation Duration 7 minutes | ||
1 | Maggi | When Maggi became an integral part of recipes! |
2 | Vodafone Idea | Leveraging data to move from platform conversions to offline activations |
3 | Max Life Insurance | Maxlife\’s Most effective Search Campaign |
4 | JioCinema | DIGITAL INDIA KA DIGITAL IPL! |
15. Best Media Innovation : Digital -SEO : Presentation Duration 7 minutes | ||
1 | Murf AI | Murf AI |
2 | AskNestle | AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share! |
3 | BeBeautiful | BeBeautiful: Your Online Beauty Concierge |
4 | MyNestle | 7.2 million Impressions and Counting: MyNestle\’s Extraordinary Year-Long Organic Success Story! |
DAY 7: WEDNESDAY, 6TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (20 ENTRIES)
29. Best Media Innovation : Events / Experiential Marketing : Presentation Duration 7 minutes | ||
1 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
2 | Airtel Xstream Premium | Airtel Metaplex – Breaking Boundaries, Bridging Realities |
3 | Cadbury Dairy Milk | Cadbury Dairy Milk: Bringing communities closer, one sweet bite at a time |
4 | Mountain Dew | #ConquerWithCourage |
5 | Sunlight | Rongin Protekdin- Sunlight unlocks a world of colour |
6 | Airtel 5G Plus | Look Maa! I am on TV |
7 | Brooke Bond Red Label | #CupofCare |
8 | Taj Mahal | Taj Mahal “Megh Santoor” |
9 | Lufthansa | Lufthansa Teleportation Cafe |
10 | Kwality Walls | Kwality Walls Drone Show |
11 | SBI Life | The Most Ignored Rider! |
12 | Chupa Chups | Techno Halloween with Chupa Chups |
13 | Swiggy | Swiggy Bhog Elo Ghorey |
14 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
15 | Asian Paints Floor Guard | How we beautify India\’s largest Pookalam |
16 | Cadbury Celebrations | Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! |
17 | Nutralite | Nutraverse “” World\’s first cookery show in the Metaverse |
18 | Cadbury Dairy Milk Silk | Silk Unforgettable Love Tips |
48. EMVIE for Responsible Advertising (Privacy) : Presentation Duration 7 minutes | ||
1 | WhatsApp Changes India’s Perception of Privacy | |
2 | Castrol Auto Service | Munnabhai CAS bole toh Complete Auto Service by Castrol |
DAY 8: THURSDAY, 7TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (19 ENTRIES)
19. Best Media Innovation : Digital -Video : Presentation Duration 7 minutes | ||
1 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
2 | Apple | Vishal Bhardwaj shot \’Fursat\’ on an iPhone and India watched it online, 151Mn times! |
3 | Asian Paints | Where The Heart Is |
4 | Cadbury 5 Star | 5 Star is everywhere |
5 | Vim | Vim Black – Breaking Gender stereotypes in the kitchen |
6 | adidas | adidas India Cricket team Jersey Launch |
7 | Castrol MAGNATEC | 500 KMS OF CONVERSATIONS!”¯ |
8 | Hyundai IONIQ 5 | GQ X HYUNDAI – Power Your World |
9 | Aditya Birla Group | WHEN 75 HEADLINES CREATED ONE BIG HEADLINE |
10 | Netflix | Netflix -Rana Naidu -Rana Sort Kia |
11 | Dove | How Old Were You? |
12 | Hyundai | Hyundai KONA Electric X T+L – Road To Sustainability |
13 | Colgate Visible White O2 | #SmileOutLoud |
14 | Lakme | Lakme becomes the \’unofficial\’ makeup sponsor of Cannes Film Festival |
15 | Google Search | Democratizing the use of Google Voice Search through India’s first Voice Enabled brand experience on OTT |
16 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
21. Best Media Innovation : Digital -Voice : Presentation Duration 7 minutes | ||
1 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the power of Ai Voice |
2 | Oreo | Oreo SIWO: Using Gen AI & ML to Turn Speechless Situations into Playful Moments |
3 | Alpenliebe Juzt Jelly | Trick or Treat with Alepnliebe JuztJelly |
DAY 8: THURSDAY, 7TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (24 ENTRIES)
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22. Best Media Innovation : Use of Digital for Brand Building : Presentation Duration 7 minutes |
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1 |
Sprite |
Sprite: Hasi Ke Bulbule |
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2 |
Tata Salt |
Desh ke Liye – Har Sawal Uthega |
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3 |
Thums Up |
#HarHaathToofan |
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4 |
Cadbury Dairy Milk |
Cadbury Dairy Milk #CheerForAllSports |
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5 |
Coca-Cola |
Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
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6 |
Seagram\’s Royal Stag Packaged Drinking Water |
Royal Stag: Billion Films for a Billion Fans |
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7 |
Brooke Bond Red Label Natural Care |
Brooke Bond Red Label Natural Cup Of Care |
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8 |
Thums Up |
Dekho Wicket Se Cricket |
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9 |
Cadbury 5 Star |
5 Star is everywhere |
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10 |
Comfort |
Comfort The Sound of Scent #BaarishKeSaathComfort |
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11 |
Volkswagen India |
Multichannel approach drives “You’re in a Volkswagen” |
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12 |
Lux |
Create your own ‘Virushka’ moment |
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13 |
Glucon-D |
Right Here, Right Now, Glucon D hai is pal yahan ! |
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14 |
Aditya Birla Group |
Aditya Birla Group – Big in Your Life |
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15 |
Cadbury Celebration |
Transforming classic birthday melody into personalized harmonies |
|
16 |
Dove |
Dove Stop The Beauty Test |
|
17 |
Netflix |
Netflix -Rana Naidu -Rana Sort Kia |
|
18 |
Aditya Birla Group |
WHEN 75 HEADLINES CREATED ONE BIG HEADLINE |
|
19 |
Netflix |
Laughing to the Top: The Netflix Journey through Memes |
|
20 |
Britannia Mariegold |
How Marie empowered women in their entrepreneurial endeavors to pursue their unfolded dreams!! |
|
21 |
Starbucks |
Call me Arpita and not Arpit. |
|
22 |
Britannia Bourbon |
From Scan to Stand: Bourbon Leverages Digital to Build GenZ Loyalty |
|
23 |
adidas |
adidas India Cricket team Jersey Launch |
|
24 |
Britannia Corporate |
Britannia: 1947% more history |
DAY 9: FRIDAY, 8TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (17 ENTRIES)
17. Best Media Innovation : Digital -Mobile / hand held devices : Presentation Duration 7 minutes | ||
1 | Chupa Chups | Chupa Chups Celebrated a Techno Halloween |
2 | Amazon Prime Video | Citadel Initiation Program Introduces 1MN Fans to a New Spy Universe. |
3 | GULF FAN ACADEMY | How the 12th Man played during IPL 17 |
4 | Cadbury 5Star | 5Star\’s mush detector – An innovative tool that helped Single\’s Escape Valentine\’s Day – 5Star Multiple Category |
5 | WhatsApp Changes India’s Perception of Privacy”‹ | |
6 | Spotify | Podcast Pe Suna Kya! |
7 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies with just a scan |
8 | Spotify | Anchor by Spotify creates a new generation of podcasters with an 18% growth in MACs! |
9 | Nestle India- Kitkat | Kitkat- Lovebreaks! |
10 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
11 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst! |
12 | Vodafone Idea | Hacking digital brand campaign to drive performance goals |
13 | Disney + Hotstar | Disney+ Hotstar x Swiggy – The Dragon innovates an advertising inventory! |
14 | Cadbury 5 Star | 5 Star is everywhere |
15 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA |
16 | Alpenliebe Juzt Jelly | Trick or Treat with Alepnliebe JuztJelly |
17 | Dove | Dove Thumbstopping Beauty Biases |
DAY 9: FRIDAY, 8TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (19 ENTRIES)
18. Best Media Innovation : Digital -Display : Presentation Duration 7 minutes | ||
1 | WhatsApp Changes India’s Perception of Privacy”‹ | |
2 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
3 | Dove | Dove Thumbstopping Beauty Biases |
4 | Cadbury 5 Star | 5 Star is everywhere |
5 | Disney + Hotstar | Disney+ Hotstar x Swiggy – The Dragon innovates an advertising inventory! |
6 | Luminous Inverter & Battery | Bijli Gul 2.0 – Power Off, Luminous On |
7 | UltraTech Cement | ULTRATECH Ghar Ek Mauka EK -Sensitizing IHB’s on the importance of choosing the right cement to build their dream home! |
8 | LOreal Professionnel Paris | L’Oréal Professionnel’s Media Innovation with Serie Expert DCO Activation with Personalization-at-scale leveraging real-time Weather signals & Audience profiling |
9 | Lifebuoy | Handwashing Reminders |
10 | Pernod Ricard India | #OneForOurPlant – Low Carbon Crusade |
37. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology : Presentation Duration 10 minutes | ||
1 | Mahindra and Mahindra | MasterConnect -the science of multiscreen planning for brands |
2 | Sting | How Sting leveraged First Party Data To Run a Multi Platform Campaign on YouTube, Meta and TTD and DV360 |
3 | Hindustan Unilever | Mass Customization using 1P |
4 | Ather 450S | Sales Forecaster -a guide to planning launches in new age categories like electric two-wheelers |
5 | Vaseline | Smytten by Vaseline, not just in winters |
6 | Driving brand preference, one data packet at a time | |
7 | Dove | Dove Thumbstopping Beauty Biases |
8 | Tata Motors | Performance Predictor -a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. |
9 | Decoding Incrementality, a new term in India\’s Marketing Investment lexicon | |
DAY 10: SATURDAY, 9TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (12 ENTRIES)
35. Best Media Research / Analytics using proprietary data : Presentation Duration 10 minutes | ||
1 | Ikea | Ikea leapfrogs into data driven marketing |
2 | Mahindra and Mahindra | MasterConnect -the science of multiscreen planning for brands |
3 | Vaseline | Machine Learning unleashes potential for seasonal brands |
4 | Mahindra and Mahindra | Futurescope -An audience first lens on media innovation |
5 | Dominos | Media Playbook for Growth |
44. Best Integrated Campaign : Services : Presentation Duration 10 minutes | ||
1 | Either you, a loved one or an acquaintance have been scammed! | |
2 | Meesho | Meesho\’s Triumph: Conquering the E-commerce Landscape and Capturing the Heart of Bharat During Diwali |
3 | Rupay | How IPL propelled RuPay to reach new hieghts |
4 | WhatsApp Changes India’s Perception of Privacy | |
5 | Google Search | Google Search- Integrating Search with Human Senses |
6 | Pantaloons | PANTALOONS # PujoHoppingNoStopping Campaign Reigniting the Spirit of Festivity |
7 | Airtel 5G Plus | Bye Bye Buffering! Hello 5G! |
DAY 10: SATURDAY, 9TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (20 ENTRIES)
23. Best Media Innovation : Use of Digital for Performance : Presentation Duration 7 minutes | ||
1 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
2 | AskNestle | Driving Performance to build relevance for personalization. |
3 | Cadbury Desserts Corner | Cadbury Desserts Corner – The ultimate destination for Cadbury chocolate-based recipes in India |
4 | Castrol Auto Service | Munnabhai CAS bole toh Complete Auto Service by Castrol |
5 | Mondelez | CLTV drive – Accelerating Big ROI Victories |
6 | Exploring uncharted horizons in performance marketing to decode incrementality, a new term in India\’s Marketing Investment lexicon. | |
7 | KreditBee | KreditBee: Pioneering a New Era in the Digital Media to Redefining Personal Loan Acquisition |
8 | Upstox | THE NET PRACTICE OF STOCK TRADING |
9 | Thums Up | Jab Bhi Khao Biryani Make It Toofani |
10 | Vodafone Idea | Hacking digital brand campaign to drive performance goals |
11 | Disney+ Hotstar | Unlocking New Opportunities for Continued Growth |
12 | Oreo | Oreo\’s Strategic Connection of Rs. 20 for a Rs. 20 Pack Launch |
30. Best Media Innovation : Direct Marketing : Presentation Duration 7 minutes | ||
1 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA HAR EK INDIAN |
2 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
3 | Dove | Dove Thumbstopping Beauty Biases |
4 | Aditya Birla Group | TURNING GEN X, Y, Z, INTO GEN WEALTH! |
41. Best Integrated Campaign : Consumer Products – Others : Presentation Duration 10 minutes | ||
1 | GULF Superfleet | A Safety Net for India’s “37th Caste” |
2 | Ikea | Ikea goes Vocal for Local with Ghar AA jao campaign |
3 | Ariel | Ariel ‘See the Signs, ShareTheLoad’ |
4 | Sunlight | Rongin Protekdin- Sunlight revives the colours of West Bengal |
DAY 11: MONDAY, 11TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (16 ENTRIES)
|
25. Best Media Innovation : Use of Connected TVs : Presentation Duration 7 minutes |
||
|
1 |
Oreo |
Oreo\’s Resonant Roar: #BringBack2011 and Cricketing Nostalgia Unleashed |
|
2 |
JioCinema |
CROSSING THE “T’s” |
|
3 |
Nivea |
Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy |
|
4 |
JioCinema |
WHEN CTV BECAME FREE TV !! |
|
27. Best Media Innovation : Best Use of AI for a Media Solution : Presentation Duration 7 minutes |
||
|
1 |
Cadbury Oreo |
Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
|
2 |
Nobel Hygiene |
Amma, is the baby crying? We heard it too! |
|
3 |
Cadbury Celebrations |
Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. |
|
4 |
Britannia Nutrichoice |
Using the power of AI & WhatsApp to dispense personalized diet plans at scale to help people manage diabetes |
|
5 |
Seagram\’s Royal Stag Packaged Drinking Water |
Royal Stag: Billion Films for a Billion Fans |
|
6 |
Dove |
Dove Thumbstopping Beauty Biases |
|
52. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing : Presentation Duration 7 minutes |
||
|
1 |
Nutralite |
Nutraverse “” World\’s first cookery show in the Metaverse |
|
46. EMVIE for Diversity Equality & Inclusion (DE&I) : Presentation Duration 7 minutes |
||
|
1 |
Dove |
Dove Stop The Beauty Test |
|
2 |
Cadbury Dairy Milk |
Cadbury Dairy Milk: Bringing communities closer, one sweet bite at a time |
|
3 |
Google Search |
Google Search- Of the women, by the women, and for the women |
|
4 |
Britannia Marie |
How Marie has been championing equality & inclusivity for the Indian Nari! |
|
5 |
Starbucks |
Call me Arpita and not Arpit. |
DAY 11: MONDAY, 11TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (22 ENTRIES)
34. Best Media Innovation : Sponsorships : Presentation Duration 7 minutes | ||
1 | ABFRL | Beyond Boundaries: Unveiling ABFRL\’s Media Mastery in captivating cricket viewing audiences |
2 | Sprite | Sprite: Hasi Ke Bulbule |
3 | Saffola Soya | Honoring Culinary Excellence with Softest and Tastiest Soya |
4 | Charged By Thums Up | Charged Takes on the E-Gaming Surge with Strategic Launch and Engages Millions |
5 | Nissan Motors India Pvt Ltd | NISSAN\’S MAGNITE GEZA – “DANCE TO BREAK RECORD. |
6 | Vodafone Idea | Hacking India’s biggest reality show to drive performance goals |
7 | Airtel 5G Plus | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
8 | Dream11 | Sirf Dekhenge Nai Ab #SabKhelenge |
9 | Bru Instant | Leveraging Original Stories and Meaningful Integrations with Bru |
10 | GCMMF(Amul) | Amul MasterChef India |
11 | UltraTech | UltraTech MI Live: Mauka Ek with Mumbai Indians |
12 | Cargill Gemini | A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO BEYOND THE KITCHEN TO FIND HER \’EK AUR PEHCHAN |
13 | Upstox | THE NET PRACTICE OF STOCK TRADING |
14 | Havells India Ltd | Rejuvenating Western India: Havells & Lloyd\’s Gokuldham Odyssey of Trust and Recognition |
15 | Aditya Birla Group | WHEN 75 HEADLINES CREATED ONE BIG HEADLINE |
16 | Finolex Pipes | Finolex Pipes- Pipes ka Bigg Boss |
17 | BRITANNIA MILK BIKIS | Britannia Milk Bikis & KBC Junior a perfect Partnership |
45. Best Integrated Campaign : Media : Presentation Duration 10 minutes | ||
1 | Sony Liv | Rocket Boys 2: the power of satellites bridging History and Entertainment |
2 | Netflix India | Khakee : Ab India Bolega Bihar Ki Boli |
3 | Google Search | Google Search- Integrating Search with Human Senses |
4 | Netflix | GUNS & GULAABS KI PAVAN DHARTI MEIN AAPKA SWAGAT HAI |
5 | Amazon Prime Video | Bambai meri Jaan |
DAY 12: TUESDAY, 12TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (15 ENTRIES)
33. Best Media Innovation : Rural Activation : Presentation Duration 7 minutes | ||
1 | Britannia Milk Bikis | Project Vistaar : Pankaj Tripathi\’s \’Vigyaan Ki Pathshaala on Wheels\’ for Rural Revival and Market Expansion |
2 | Horlicks | Horlicks – Poshan Ka Vachan |
3 | Godrej Expert | Adbhut kisson se bhara apna rural India. Presenting #KisanFashion |
4 | UltraTech | Yashasvi Pradhan – A Tale Of Breaking Clutter and Building Trust |
38. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene : Presentation Duration 10 minutes | ||
1 | Dove | Dove Stop The Beauty Test |
2 | Garnier Men India | Garnier Men: Official Grooming Partner of Mumbai Indians |
3 | Pepsodent | Ambushing the sweet temptations, one Dishoom at a time |
4 | Colgate Visible White O2 | #SmileOutLoud |
5 | Closeup Multi Vitamins | Choose Poora, Not Adhura |
39. Best Integrated Campaign : Consumer Products – Beverages and drinks : Presentation Duration 10 minutes | ||
1 | Thums Up | #HarHaathToofan |
2 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
3 | Sprite | Sprite: Hasi Ke Bulbule |
4 | Coca-Cola | Coke Studio: Apna Sunao |
5 | Seagram\’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans |
6 | Thums Up | Dekho Wicket Se Cricket |
DAY 12: TUESDAY, 12TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (26 ENTRIES)
28. Best Media Innovation : Best Use of Influencer Marketing for a brand : Presentation Duration 7 minutes | ||
1 | Godrej Professional | Championing Diversity by tinting a new future – #ColoursAreForAll |
2 | Coca-Cola | Coke Studio: Apna Sunao |
3 | WhatsApp Changes India’s Perception of Privacy | |
4 | Thums Up | Jab Bhi Khao Biryani Make It Toofani |
5 | ConfirmTkt | ConfirmTkt Won The World Cup |
6 | Sanofi India | Dare to Know Epilepsy |
7 | Sun Pharmaceutical Industries Ltd | Hopes Restored, Heroes Honored |
8 | Britannia Good Day Chocochip | Good Day dared to be young! |
9 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
10 | Red Label Natural Care | #CupofCare |
11 | Absolut Glassware | AbsolutAlly Playbook: Using Influencers voice to how LGBTQIA+ Community feels, and to enlighten the society to the \”Ask questions the right way\” to the community |
12 | Lakme | Lakme becomes the \’unofficial\’ makeup sponsor of Cannes Film Festival |
13 | NIVEA | How NIVEA created 4.5 lac+ Influencers for life in just 3 months |
14 | Sprite | Friday Night, Haath Mein Sprite |
15 | Seagram\’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans |
16 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA |
17 | Colgate Visible White O2 | #SmileOutLoud |
18 | Dove | How Old Were You? |
19 | Limca Sportz | Limca Sportz: Ruk Mat |
20 | Celerio | Establishing Celerio as India\’s Most Fuel Efficient Car |
21 | Chupa Chups | Chupa Chups Celebrated a Techno Halloween |
22 | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
23 | Pepsi | Pepsi\’s Friendship Day Triumph: rising above from being Friendzone with Zakir Khan\’s wit and customized messaging |
24 | Coca-Cola | Feasting Together with Is-Cooking Celebration |
25 | Cadbury Dairy Milk Silk | Silk Unforgettable Love Tips |
26 | Schweppes | Born Social |
DAY 13: WEDNESDAY, 13TH MARCH, 2024 :: MORNING SESSION : 10 AM TO 1 PM (21 ENTRIES)
32. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social : Presentation Duration 7 minutes | ||
1 | WhatsApp Changes India\’s Perception of Privacy | |
2 | Apple | First ever Bollywood film, fully shot on an iPhone by Vishal Bhardwaj |
3 | Dove | Dove Stop The Beauty Test |
4 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
5 | Asian Paints | Where The Heart Is |
6 | Upstox | THE NET PRACTICE OF STOCK TRADING |
7 | Coca-Cola | Coke Studio: Your Stage, Your Story |
8 | Vodafone Idea | How the world’s largest human network torture tests Vi’s network |
9 | Skoda Auto | We dreamt, we cycled, and we conquered – Exploration with SKODA Freedom Ride! |
10 | Alpenliebe Juzt Jelly | India\’s 1st Baking Reality Show- AJJ Bakers\’ Studio |
11 | JSW INSPIRE | Wearing the Pride of India at Asian Games |
12 | PUMA | PUMA – LET THERE BE SPORT |
13 | Center fresh | Chewing Gum Turns Into A Jukebox |
14 | GCMMF (Amul) | How Amul buzzed amongst GEN Z with an off-beat Sports Mantra |
15 | Thums Up | #HarHaathToofan |
16 | Tanishq | Tanishq Rivaah celebrates The Great Indian Bride |
36. Best Media Research / Analytics using existing data : Presentation Duration 10 minutes | ||
1 | Britannia Croissant | BRITANNIA CROISSANT LAUNCH: Crunching the Numbers, Baking Buzz: Britannia\’s Data-Driven Croissant Delight |
2 | Ather 450S | Sales Forecaster -a guide to planning launches in new age categories like electric two-wheelers |
3 | Dove | Dove Thumbstopping Beauty Biases |
4 | Tata Motors | Performance Predictor -a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. |
5 | Dominos | Media Playbook for Growth |
DAY 13: WEDNESDAY, 13TH MARCH, 2024 :: AFTERNOON SESSION : 2 PM TO 5 PM (18 ENTRIES)
|
53. Young EMVIE Of The Year : Presentation Duration 7 minutes |
||
|
1 |
Coca-Cola |
In a world where Content is the King, at The Coca-Cola Company Content is the Queen and its Rewati Taneja: Influencing the Influencers with 1 brand at a time. |
|
2 |
Oreo, Cadbury Gems & Cadbury Celebrations |
Prathik Shetty The Fearless Techie – crafting future-forward user experiences |
|
3 |
Coca-Cola |
The Real Magic of Influencing |
|
4 |
Cadbury Silk, Celebrations & Crispello |
Navneet Kabra\’s Media Maestro: Crafting Cadbury\’s Powerhouse Symphony of Love, Joy, and Togetherness |
|
5 |
Asian Paints |
Wizard of spellbinding brand stories. |
|
6 |
Cadbury Dairy Milk, 5star, Oreo |
Shreya\’s Expedition of making youngistan heart the happiness by doing nothing |
|
7 |
Sprite |
Kanishka: Gennie In A Bottle |
|
8 |
Cadbury Oreo & Cadbury Bournvita |
Shivani – Staying playful while Breaking Norms: With Two Brands, One Mission – Celebrate India\’s Colorful Spirit |
|
9 |
Dove |
Rowena Rodrigues – Crafting Cannes-worthy Brilliance! |
|
10 |
Cadbury Celebrations & Cadbury 5Star |
Priyanka Joshi, The Chief Solutions Officer |
|
42. Best Integrated Campaign – Consumer Durables – Tech Products : Presentation Duration 10 minutes |
||
|
1 |
Spotify |
Podcast Pe Suna Kya! |
|
2 |
Apple |
Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj |
|
3 |
Spotify |
How Spotify Established Music As The Ultimate Mood Catalyst! |
|
43. Best Integrated Campaign – Consumer Durables – Other Products : Presentation Duration 10 minutes |
||
|
1 |
Pureit Water India |
Pureit Believes Water-ever Mom Says |
|
2 |
Asian Paints Royale Glitz |
Stealing the Spotlight |
|
3 |
UltraTech Cement Limited |
Yashasvi Pradhan – What a PM is to a Nation, the Gram Pradhan is to his village |
|
4 |
Ace Te |
Budget wala paint |
|
5 |
Skipper Pipes |
Skipper Pipes: A new skipper in town ! |