01. Best Media Strategy – Consumer Products – Cosmetics, toiletries, personal hygiene | ||
S.No | Brand | Title |
1 | Mamaearth | MAMA EARTH ROSE MARY: WHY WE NEED NOT BOIL THE OCEAN ANYMORE |
2 | NIVEA | Precision Skincare Marketing: Tailoring NIVEA’s Journey from Discovery to Conversion |
3 | Colgate Visible White O2 | #SmileOutLoud |
4 | Lakme | From ‘No’ to a passionate ‘Yes’: How Lakmé evolved the Indian woman’s relationship with Makeup |
5 | Dove | Breaking Beauty Barriers: Dove’s Triumph in Scaling the ‘Stop the Beauty Test’ Campaign through Innovative Strategies |
6 | Dove Hair Care | Elevating Beauty: Dove’s Unveiling of a Dynamic Media Portfolio Strategy |
7 | Colgate Strong Teeth | A Strong Launch for Colgate Strong Teeth |
02. Best Media Strategy – Consumer Products – Beverages and drinks | ||
S.No | Brand | Title |
1 | Sprite | Sprite: Hasi Ke Bulbule |
2 | Thums Up | #HarHaathToofan |
3 | GCMMF (Amul) | How Amul buzzed amongst GEN Z with an off-beat Sports Mantra |
4 | The Coca-Cola Company | Quenching Thirst Beyond Seasons: Coca-Cola engaging Gen-Z All Year Round |
5 | Bisleri Water | Most Trusted Brand to the Most Used Brand |
6 | Horlicks Diabetes Plus | Horlicks Diabetes Plus – Nourishing a Healthier Tomorrow |
7 | Coco-Cola | Coke Studio: Apna Sunao |
8 | Taj Mahal | Taj Mahal “Megh Santoor” |
03. Best Media Strategy – Consumer Products – Confectionary and food | ||
S.No | Brand | Title |
1 | Cadbury Dairy Milk Silk | Silk Unforgettable Love Tips |
2 | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless |
3 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
4 | Cadbury Celebrations | 5 Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5 Star Multiple Category |
5 | Britannia Milk Bikis | Milk Bikis Flashback pack – Going down memory lane… |
6 | Oreo | #BringBack2011 – Oreo’s Resonant Triumph in Cricketing Nostalgia |
7 | Cadbury Celebrations | Transforming classic birthday melody into personalized harmonies |
8 | Kwality Walls | Kwality Walls Drone Show |
9 | Burger King | Burger King scripted success with a prank |
04. Best Media Strategy – Consumer Products – Others | ||
S.No | Brand | Title |
1 | Castrol Magnatec | Castrol Magnatec – Gaadi Chalao, Tractor Nahi |
2 | Castrol ACTIV | Castrol ACTIV- Gaadi ke liye “No Compromise” |
3 | Pernod Ricard India | #OneForOurPlanet |
4 | Sunlight | Sunlight- Returning colors to the cultural |
05. Best Media Strategy – Consumer Durables – Tech Products | ||
S.No | Brand | Title |
1 | Apple | Showcasing iPhone\’s camera supremacy through unparalleled cinematic experiences. |
2 | Spotify | Podcast Pe Suna Kya! |
06. Best Media Strategy – Consumer Durables -Other Products | ||
S.No | Brand | Title |
1 | Pulsar N160 | The Most Thrilling Ad Ever |
2 | Ikea | Ikea goes Vocal for Local with \’Ghar AA Jao\’ campaign |
3 | UltraTech Cement Limited | Yashasvi Pradhan – What a PM is to a Nation, the Gram Pradhan is to his village |
4 | UltraTech Cement | Ghar Ek Mauka Ek |
07. Best Media Strategy – Services | ||
S.No | Brand | Title |
1 | Lenskart | Lenskart: Shark Tank |
2 | Spotify | Podcast Pe Suna Kya! |
3 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst! |
4 | Google Search | Google Search with your Voice, Eyes and Fingertips |
5 | Dream11 | Sirf Dekhenge Nai Ab #SabKhelenge |
6 | HUL Shikhar App | AI prescribes how to conquer Shikhar |
7 | Vodafone Idea | Hacking India’s biggest reality show to drive performance goals |
8 | Confirm Tkt | ConfirmTkt won the World Cup |
9 | SBI Life | The Most Ignored Rider! |
10 | Amazon | Many India Framework |
08. Best Media Strategy – Media | ||
S.No | Brand | Title |
1 | Netflix | Netflix -Rana Naidu -Rana Sort Kia |
2 | Youtube | Keeping pace with pop culture mirrors running in a never ending relay race! |
3 | Google Search | Google Search with your Voice, Eyes and Fingertips |
4 | JioCinema | FIFA- Where Passion meets Precision |
5 | JioCinema | On Your Marks, Get Set, RACE: Blueprint for Excellence |
09. Best Digital Strategy | ||
S.No | Brand | Title |
1 | GULF FAN ACADEMY | How the 12th Man played during IPL 17 |
2 | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless |
3 | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
4 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
5 | WhatsApp Changes India’s Perception of Privacy”‹ | |
6 | Thums Up | Jab Bhi Khao Biryani Make It Toofani |
7 | Mamaearth | ISS MAUSAM MEIN MAMA EARTH ONION SHAMPOO HE KYUN KHARIDEIN |
8 | Mamaearth | MAMA EARTH ROSE MARY: WHY WE NEED NOT BOIL THE OCEAN ANYMORE |
9 | Thums Up | Dekho Wicket Se Cricket |
10 | Cadbury Dairy Milk | Cadbury Dairy Milk – Heart The Happiness |
11 | Spotify | Podcast Pe Suna Kya! |
12 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst! |
13 | Youtube | Keeping pace with pop culture mirrors running in a never ending relay race! |
14 | Kwality Walls | NO SEASON, ONLY REASONS TO HAVE ICE CREAM |
15 | Britannia Bourbon | QR to Qatar -connected packaging paving the way to connect BFFs! |
16 | Britannia Biscafe | Launching Britannia Biscafe -the perfect partner to coffee |
17 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
18 | Brooke Bond Red Label Natural Care | RED LABEL NATURAL CARE -CARE STATION – Cup Of Care |
19 | Horlicks Plus Portfolio | Nourishing Lives Digitally: A Tale of Targeted Triumph |
20 | Luminous Inverter & Battery | Bijli Gul 2.0 – Power Off, Luminous On |
21 | Dove | Breaking Beauty Barriers: Dove\’s Triumph in Scaling the \’Stop the Beauty Test\’ Campaign through Innovative Strategies |
22 | JioCinema | Veni, Vidi and Vici -The Invincible Digital Strategy of JioCinema |
23 | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies |
24 | Dove Hair Care | Elevating Beauty: Dove\’s Unveiling of a Dynamic Digital Portfolio Strategy |
25 | Budweiser | FIFA- The world is yours to take |
26 | Netflix | Netflix- Breaking Headlines with Scoop |
27 | Britannia Nutrichoice | Using the power of AI & WhatsApp to dispense personalized diet plans at scale to help people manage diabetes |
28 | Airtel International Roaming | “Hello” From 184 Countries |
29 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
10. Best Media Innovation : Television | ||
S.No | Brand | Title |
1 | Airtel 5G Plus | Look Maa! I am on TV |
2 | Dove | Dove Stop The Beauty Test |
3 | Cargill Gemini | A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO BEYOND THE KITCHEN TO FIND HER \’EK AUR PEHCHAN |
4 | Coca-Cola | Coke Studio: Apna Sunao |
5 | Britannia Marie Gold | Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS |
6 | Havells India Ltd | Rejuvenating Western India: Havells & Lloyd\’s Gokuldham Odyssey of Trust and Recognition |
7 | Vodafone Idea | Hacking India’s biggest reality show to drive performance goals |
8 | Sunfeast Dark Fantasy | Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies |
11.Best Media Innovation : Print – Dailies & Magazines | ||
S.No | Brand | Title |
1 | Pulsar N160 | Using Print for Moment Marketing |
2 | HIT CIK | MAAROOO! Newspaper se nahi, Laal HIT se! |
3 | WhatsApp Changes India’s Perception of Privacy | |
4 | UltraTech | Yashasvi Pradhan -Cementing Trust For Lifetime |
5 | Aditya Birla Group | WHEN 75 HEADLINES CREATED ONE BIG HEADLINE |
6 | One Plus 11 | Out of the Box Unboxing Experience |
7 | Netflix | Netflix- Breaking Headlines with Scoop |
8 | Netflix | Netflix\’s DARLINGS for All |
9 | Amazon Prime Video | How Mumbai Times became Bambai Times to bring alive the mesmerizing Don days |
12.Best Media Innovation : Out of Home & Ambient Media & Cinema | ||
S.No | Brand | Title |
1 | HIT CIK | Award Title Home Invasion: Laal HIT\’s Ambient Media Masterstroke |
2 | Apple | iPhone to cinema screen – Shot on iPhone by Vishal Bhardwaj |
3 | Thums Up | #HarHaathToofan |
4 | Araldite | We stuck the road roller, literally! |
5 | Tata Altroz iCNG | OMG its CNG |
6 | Mountain Dew | #ConquerWithCourage |
7 | Cadbury 5 Star | Mush Detector – escape the Valentines Day mush |
8 | Taj Mahal | Taj Mahal “Megh Santoor” |
9 | Kwality Walls | Kwality Walls Drone Show |
10 | Warner Bros | The Nun 2 |
11 | Cadbury Celebrations | Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! |
12 | Cadbury Celebration | Cadbury Celebrations brought the time-tested bond of Siblings back into focus with #BrothersWhoCare |
13. Best Media Innovation -Audio | ||
S.No | Brand | Title |
1 | Sprite | Sprite: Hasi Ke Bulbule |
2 | SBI Card | Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary! |
3 | Netflix India | Aiye Na Humra Bihar Main : The Khakee Diaries |
4 | Seagram’s Royal Stag Packaged Drinking Water | Boombox: Creating a custom Sonic Experience for Generation large |
5 | Alpenliebe Juzt Jelly | Trick or Treat with Alepnliebe JuztJelly |
6 | Castrol MAGNATEC | INDIA SINGS A NEW TUNE WITH THE START-STOP ANTAKSHARI ON LIVE RADIO |
7 | UltraTech Cement | Baat Ghar Ki with Ravi Kishan |
8 | Valvoline | #Thankyou Mechanic |
14. Best Media Innovation : Digital -Paid Search | ||
S.No | Brand | Title |
1 | Maggi | When Maggi became an integral part of recipes! |
2 | Vodafone Idea | Leveraging data to move from platform conversions to offline activations |
3 | JioCinema | DIGITAL INDIA KA DIGITAL IPL! |
4 | Max Life Insurance | Maxlife’s Most effective Search Campaign |
15. Best Media Innovation : Digital -SEO | ||
S.No | Brand | Title |
1 | Murf AI | Murf AI |
2 | AskNestle | AskNestle Shines with 104% Organic Boost, Where Hindi Traffic Takes the Lead with Impressive 55% Share! |
3 | MyNestle | 7.2 million Impressions and Counting: MyNestle’s Extraordinary Year-Long Organic Success Story! |
4 | BeBeautiful | BeBeautiful: Your Online Beauty Concierge |
16. Best Media Innovation : Digital -Social Media | ||
S.No | Brand | Title |
1 | Oreo | #BringBack2011: Oreo’s Stirring Victory Lap in Cricket’s Nostalgic Echo |
2 | Thums Up | Dekho Wicket Se Cricket |
3 | Spotify | Podcast Pe Suna Kya! |
4 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst! |
5 | You have been clickbaited! And now you know better | |
6 | YouTube | Trendspotting to Trendsetting with the Culture Engine! |
7 | Cadbury 5 Star | Mush Detector – Escape the Valentines Day mush |
8 | Coca-Cola | Feasting Together with Is-Cooking Celebration |
9 | Cornetto | How deep is your Sweet Salty love? |
10 | Absolut Glassware | AbsolutAlly Playbook: Helping the LGBTQIA+ Community voice their feelings and enlightening the society on how to the ask questions about them the right way via social media. |
11 | ConfirmTkt | ConfirmTkt Won The World Cup |
12 | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies |
13 | Castrol MAGNATEC | 500 KMS OF CONVERSATIONS!”¯ |
14 | Dove | How Old Were You? |
15 | Netflix | Laughing to the Top: The Netflix Journey through Memes |
16 | Sunfeast Dark Fantasy | Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies |
17 | Cadbury 5 Star | 5 Star is everywhere |
18 | Kwality Walls | Kwality Walls’ Nolen Gur Delight Takes Flight |
19 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
17. Best Media Innovation : Digital -Mobile / hand held devices | ||
S.No | Brand | Title |
1 | GULF FAN ACADEMY | How the 12th Man played during IPL 17 |
2 | WhatsApp Changes India’s Perception of Privacy”‹ | |
3 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies with just a scan |
4 | Nestle India- Kitkat | Kitkat- Lovebreaks! |
5 | Spotify | Podcast Pe Suna Kya! |
6 | Spotify | Anchor by Spotify creates a new generation of podcasters with an 18% growth in MACs! |
7 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst! |
8 | Vodafone Idea | Hacking digital brand campaign to drive performance goals |
9 | Cadbury 5 Star | 5 Star is everywhere |
10 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA |
11 | Alpenliebe Juzt Jelly | Trick or Treat with Alepnliebe JuztJelly |
12 | Chupa Chups | Chupa Chups Celebrated a Techno Halloween |
13 | Disney + Hotstar | Disney+ Hotstar x Swiggy – The Dragon innovates an advertising inventory! |
14 | Amazon Prime Video | Citadel Initiation Program Introduces 1MN Fans to a New Spy Universe. |
15 | Dove | Dove Thumbstopping Beauty Biases |
16 | Cadbury 5Star | 5Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5Star Multiple Category |
17 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
18. Best Media Innovation : Digital -Display | ||
S.No | Brand | Title |
1 | WhatsApp Changes India’s Perception of Privacy”‹ | |
2 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
3 | Cadbury 5 Star | 5 Star is everywhere |
4 | Dove | Dove Thumbstopping Beauty Biases |
5 | Luminous Inverter & Battery | Bijli Gul 2.0 – Power Off, Luminous On |
6 | LOreal Professionnel Paris | L’Oréal Professionnel’s Media Innovation with Serie Expert DCO Activation with Personalization-at-scale leveraging real-time Weather signals & Audience profiling |
7 | Disney + Hotstar | Disney+ Hotstar x Swiggy – The Dragon innovates an advertising inventory! |
8 | Lifebuoy | Handwashing Reminders |
9 | UltraTech Cement | ULTRATECH Ghar Ek Mauka EK -Sensitizing IHB’s on the importance of choosing the right cement to build their dream home! |
10 | Pernod Ricard India | #OneForOurPlant – Low Carbon Crusade |
19. Best Media Innovation : Digital – Video | ||
S.No | Brand | Title |
1 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
2 | Apple | Vishal Bhardwaj shot ‘Fursat’ on an iPhone and India watched it online, 151Mn times! |
3 | Asian Paints | Where The Heart Is |
4 | Cadbury 5 Star | 5 Star is everywhere |
5 | Vim | Vim Black – Breaking Gender stereotypes in the kitchen |
6 | Castrol MAGNATEC | 500 KMS OF CONVERSATIONS!”¯ |
7 | adidas | adidas India Cricket team Jersey Launch |
8 | Aditya Birla Group | WHEN 75 HEADLINES CREATED ONE BIG HEADLINE |
9 | Dove | How Old Were You? |
10 | Netflix | Netflix -Rana Naidu -Rana Sort Kia |
11 | Hyundai IONIQ 5 | GQ X HYUNDAI – Power Your World |
12 | Hyundai | Hyundai KONA Electric X T+L – Road To Sustainability |
13 | Colgate Visible White O2 | #SmileOutLoud |
14 | Lakme | Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival |
15 | Google Search | Democratizing the use of Google Voice Search through India’s first Voice Enabled brand experience on OTT |
16 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
20. Best Media Innovation : Digital -Multiple Platform | ||
S.No | Brand | Title |
1 | Cadbury Silk | Silk Unforgettable Love Tips |
2 | Cadbury Dairy Milk | Cadbury x Mishti: Celebrating Bengal with Folk Fusion |
3 | Sprite | Sprite: Hasi Ke Bulbule |
4 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
5 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
6 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melodies into personalized harmonies |
7 | Thums Up | Dekho Wicket Se Cricket |
8 | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
9 | Spotify | Podcast Pe Suna Kya! |
10 | Cadbury Gems | Cadbury Gems Junior NFT |
11 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
12 | Cadbury 5 Star | 5 Star is everywhere |
13 | Vim | Vim Black- Dishwashing for men! |
14 | Luminous Inverter & Battery | Bijli Gul 2.0 – Power Off, Luminous On |
15 | Sunfeast Mom’s Magic | Happiness is right next to you! |
16 | Sunfeast Dark Fantasy | Sunfeast Dark Fantasy, Fulfilling over a Million Fantasies |
17 | Dove | Dove Stop The Beauty Test |
18 | Upstox | THE NET PRACTICE OF STOCK TRADING |
19 | UltraTech Cement | ULTRATECH Ghar Ek Mauka EK -Using AI to converse with the IHB’s in real time on chats (the unreachable ecosystem via paid media)! |
20 | Apple | Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj |
21 | Cadbury Celebrations | Transforming the Cadbury Celebrations box into #ShopsForShopless |
21. Best Media Innovation : Digital -Voice | ||
S.No | Brand | Title |
1 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the power of Ai Voice |
2 | Oreo | Oreo SIWO: Using Gen AI & ML to Turn Speechless Situations into Playful Moments |
3 | Alpenliebe Juzt Jelly | Trick or Treat with Alepnliebe JuztJelly |
22. Best Media Innovation : Use of Digital for Brand Building | ||
S.No | Brand | Title |
1 | Sprite | Sprite: Hasi Ke Bulbule |
2 | Thums Up | #HarHaathToofan |
3 | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
4 | Thums Up | Dekho Wicket Se Cricket |
5 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
6 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
7 | Brooke Bond Red Label Natural Care | Brooke Bond Red Label Natural Cup Of Care |
8 | Volkswagen India | Multichannel approach drives “You’re in a Volkswagen” |
9 | Cadbury 5 Star | 5 Star is everywhere |
10 | Comfort | Comfort The Sound of Scent #BaarishKeSaathComfort |
11 | Lux | Create your own ‘Virushka’ moment |
12 | Glucon-D | Right Here, Right Now, Glucon D hai is pal yahan ! |
13 | Aditya Birla Group | Aditya Birla Group – Big in Your Life |
14 | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies |
15 | Starbucks | Call me Arpita and not Arpit. |
16 | Seagram’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans |
17 | Dove | Dove Stop The Beauty Test |
18 | Netflix | Netflix -Rana Naidu -Rana Sort Kia |
19 | Netflix | Laughing to the Top: The Netflix Journey through Memes |
20 | Aditya Birla Group | WHEN 75 HEADLINES CREATED ONE BIG HEADLINE |
21 | Britannia Mariegold | How Marie empowered women in their entrepreneurial endeavors to pursue their unfolded dreams!! |
22 | Britannia Bourbon | From Scan to Stand: Bourbon Leverages Digital to Build GenZ Loyalty |
23 | adidas | adidas India Cricket team Jersey Launch |
24 | Britannia Corporate | Britannia: 1947% more history |
23. Best Media Innovation : Use of Digital for Performance | ||
S.No | Brand | Title |
1 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
2 | Cadbury Desserts Corner | Cadbury Desserts Corner – The ultimate destination for Cadbury chocolate-based recipes in India |
3 | AskNestle | Driving Performance to build relevance for personalization. |
4 | Mondelez | CLTV drive – Accelerating Big ROI Victories |
5 | Castrol Auto Service | Munnabhai CAS bole toh Complete Auto Service by Castrol |
6 | Exploring uncharted horizons in performance marketing to decode incrementality, a new term in India’s Marketing Investment lexicon. | |
7 | KreditBee | KreditBee: Pioneering a New Era in the Digital Media to Redefining Personal Loan Acquisition |
8 | Vodafone Idea | Hacking digital brand campaign to drive performance goals |
9 | Oreo | Oreo’s Strategic Connection of Rs. 20 for a Rs. 20 Pack Launch |
10 | Thums Up | Jab Bhi Khao Biryani Make It Toofani |
11 | Disney+ Hotstar | Unlocking New Opportunities for Continued Growth |
12 | Upstox | THE NET PRACTICE OF STOCK TRADING |
24. Best Media Innovation : Use of E-Com Market Places | ||
S.No | Brand | Title |
1 | Cadbury Celebrations | #ShopsForShopless |
2 | Cadbury Dairy Milk Silk | Picking the right ingredients for Valentine’s day Growth |
3 | NIVEA | Omni-Channel Innovation Excellence: NIVEA Milk Delights Precision Marketing Pilot |
4 | HUL Body Washes | Shop Till You Drop |
5 | Horlicks Mother Plus | Horlicks Mother’s Plus – Delivering a healthier future |
6 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA |
7 | Horlicks Diabetes Plus | Horlicks Diabetes Plus – Nurturing a healthier tomorrow. |
25. Best Media Innovation : Use of Connected TVs | ||
S.No | Brand | Title |
1 | Oreo | Oreo’s Resonant Roar: #BringBack2011 and Cricketing Nostalgia Unleashed |
2 | Nivea | Big Screen Better Result: NIVEA Gel Body Lotion CTV Maximization strategy |
3 | JioCinema | CROSSING THE “T’s” IN CTV |
4 | JioCinema | WHEN CTV BECAME FREE TV !! |
26. Best Media Innovation : Best Use of Emerging Technology (excluding AI) for a Media Solution | ||
S.No | Brand | Title |
1 | Cadbury Celebrations | #ShopsForShopless |
2 | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
3 | Mountain Dew | Mountain Dew’s Clutch Crew: A Game Changer in Captivating GenZers with Innovative Tech and Gaming Sub-Culture Ownership in India |
4 | Mountain Dew | #ConquerWithCourage |
5 | Airtel 5G Plus | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
6 | Cadbury Gems | Cadbury Gems Junior NFT |
7 | Vim | Vim Black- Breaking stereotypes in the kitchen and in tech |
8 | Thums Up | Dekho Wicket Se Cricket |
9 | Upstox | THE NET PRACTICE OF STOCK TRADING |
10 | Britannia Bourbon | Game ON Friendship Wins: Bourbon Fuels Real Friendships through AR & Esports Showdown |
11 | Taj Mahal | Taj Mahal “Megh Santoor” |
12 | Apollo Tyres | Apol10 Twitter Integration |
13 | Saffola Munchiez | When Saffola Munchiez Crunched on the IPL |
27. Best Media Innovation : Best Use of AI for a Media Solution | ||
S.No | Brand | Title |
1 | Cadbury Oreo | Oreo SIWO: An AI & ML-led pack of words to turn serious situations into playful moments |
2 | Cadbury Celebrations | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. |
3 | Nobel Hygiene | Amma, is the baby crying? We heard it too! |
4 | Britannia Nutrichoice | Using the power of AI & WhatsApp to dispense personalized diet plans at scale to help people manage diabetes |
5 | Dove | Dove Thumbstopping Beauty Biases |
6 | Seagram’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans |
28. Best Media Innovation : Best Use of Influencer Marketing for a brand | ||
S.No | Brand | Title |
1 | Godrej Professional | Championing Diversity by tinting a new future – #ColoursAreForAll |
2 | WhatsApp Changes India’s Perception of Privacy | |
3 | Coca-Cola | Coke Studio: Apna Sunao |
4 | Thums Up | Jab Bhi Khao Biryani Make It Toofani |
5 | Britannia Good Day Chocochip | Good Day dared to be young! |
6 | Sanofi India | Dare to Know Epilepsy |
7 | ConfirmTkt | ConfirmTkt Won The World Cup |
8 | Sun Pharmaceutical Industries Ltd | Hopes Restored, Heroes Honored |
9 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
10 | Red Label Natural Care | #CupofCare |
11 | Lakme | Lakme becomes the ‘unofficial’ makeup sponsor of Cannes Film Festival |
12 | Absolut Glassware | AbsolutAlly Playbook: Using Influencers voice to how LGBTQIA+ Community feels, and to enlighten the society to the \”Ask questions the right way\” to the community |
13 | NIVEA | How NIVEA created 4.5 lac+ Influencers for life in just 3 months |
14 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA INDIA |
15 | Sprite | Friday Night, Haath Mein Sprite |
16 | Seagram’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans |
17 | Limca Sportz | Limca Sportz: Ruk Mat |
18 | Colgate Visible White O2 | #SmileOutLoud |
19 | Dove | How Old Were You? |
20 | Celerio | Establishing Celerio as India’s Most Fuel Efficient Car |
21 | Chupa Chups | Chupa Chups Celebrated a Techno Halloween |
22 | Pepsi | Pepsi’s Friendship Day Triumph: rising above from being Friendzone with Zakir Khan’s wit and customized messaging |
23 | Coca-Cola | Reviving Festive Togetherness : Coke #MilKeHiManegiDiwali |
24 | Coca-Cola | Feasting Together with Is-Cooking Celebration |
25 | Schweppes | Born Social |
26 | Cadbury Dairy Milk Silk | Silk Unforgettable Love Tips |
29. Best Media Innovation : Events / Experiential Marketing | ||
S.No | Brand | Title |
1 | Cadbury Dairy Milk | Cadbury Dairy Milk: Bringing communities closer, one sweet bite at a time |
2 | Airtel Xstream Premium | Airtel Metaplex – Breaking Boundaries, Bridging Realities |
3 | Mountain Dew | #ConquerWithCourage |
4 | Airtel 5G Plus | Look Maa! I am on TV |
5 | Sunlight | Rongin Protekdin- Sunlight unlocks a world of colour |
6 | Brooke Bond Red Label | #CupofCare |
7 | Lufthansa | Lufthansa Teleportation Cafe |
8 | SBI Life | The Most Ignored Rider! |
9 | Chupa Chups | Techno Halloween with Chupa Chups |
10 | Taj Mahal | Taj Mahal “Megh Santoor” |
11 | Kwality Walls | Kwality Walls Drone Show |
12 | Nutralite | Nutraverse – World’s first cookery show in the Metaverse |
13 | Swiggy | Swiggy Bhog Elo Ghorey |
14 | Asian Paints Floor Guard | How we beautify India’s largest Pookalam |
15 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
16 | Cadbury Celebrations | Cadbury Celebrations #MyBirthdaySong: AI-Driven Cinematic Spectacle that redefined Birthday celebrations forever! |
17 | Cadbury Dairy Milk Silk | Silk Unforgettable Love Tips |
18 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
30. Best Media Innovation : Direct Marketing | ||
S.No | Brand | Title |
1 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
2 | HUL SHIKHAR | CIRCUIT BOLEGA TOH SUNEGA HAR EK INDIAN |
3 | Dove | Dove Thumbstopping Beauty Biases |
4 | Aditya Birla Group | TURNING GEN X, Y, Z, INTO GEN WEALTH! |
31. Best Media Innovation : Branded Content – Use of Branded content in film, TV, music video, sponsorship | ||
S.No | Brand | Title |
1 | Pulsar N160 | Turning TV into a Performance medium |
2 | Cadbury Dairy Milk Silk | Silk Unforgettable Love Tips |
3 | Cello Butterflow | Kyunki Likhoge Change to Dikhega Change |
4 | SKODA auto | Ding Dong, Oh baby sing a song at Skoda Deccan Beats |
5 | Oreo | #BringBack2011 – Oreo’s Resonant Triumph in Cricketing Nostalgia |
6 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
7 | Britannia Marie Gold | Reigniting Entrepreneurial Dreams Of Everyday Athletes: THE HOMEMAKERS |
8 | Cadbury Celebration | Cadbury Celebrations brought the time-tested bond of Siblings back into focus with #BrothersWhoCare |
9 | Maruti Suzuki Swift | How Maruti leveraged Content to achieve 22 points lift in Brand Preference |
10 | Tata Motors | PickUps Launch – #KamaalKarDikhayein |
11 | GCMMF(Amul) | Amul MasterChef India |
32. Best Media Innovation : Branded Content – Use of Branded Content Created for Digital, OTT or Social | ||
S.No | Brand | Title |
1 | WhatsApp Changes India’s Perception of Privacy | |
2 | Apple | First ever Bollywood film, fully shot on an iPhone by Vishal Bhardwaj |
3 | Dove | Dove Stop The Beauty Test |
4 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
5 | Asian Paints | Where The Heart Is |
6 | Coca-Cola | Coke Studio: Your Stage, Your Story |
7 | Skoda Auto | We dreamt, we cycled, and we conquered – Exploration with SKODA Freedom Ride! |
8 | Alpenliebe Juzt Jelly | India’s 1st Baking Reality Show- AJJ Bakers’ Studio |
9 | JSW INSPIRE | Wearing the Pride of India at Asian Games |
10 | Upstox | THE NET PRACTICE OF STOCK TRADING |
11 | PUMA | PUMA – LET THERE BE SPORT |
12 | Center fresh | Chewing Gum Turns Into A Jukebox |
13 | Vodafone Idea | How the world’s largest human network torture tests Vi’s network |
14 | GCMMF (Amul) | How Amul buzzed amongst GEN Z with an off-beat Sports Mantra |
15 | Thums Up | #HarHaathToofan |
16 | Tanishq | Tanishq Rivaah celebrates The Great Indian Bride |
33. Best Media Innovation : Rural Activation | ||
S.No | Brand | Title |
1 | Godrej Expert | Adbhut kisson se bhara apna rural India. Presenting #KisanFashion |
2 | Britannia Milk Bikis | Project Vistaar : Pankaj Tripathi’s ‘Vigyaan Ki Pathshaala on Wheels’ for Rural Revival and Market Expansion |
3 | Horlicks | Horlicks – Poshan Ka Vachan |
4 | UltraTech | Yashasvi Pradhan – A Tale Of Breaking Clutter and Building Trust |
34. Best Media Innovation : Sponsorships | ||
S.No | Brand | Title |
1 | ABFRL | Beyond Boundaries: Unveiling ABFRL’s Media Mastery in captivating cricket viewing audiences |
2 | Sprite | Sprite: Hasi Ke Bulbule |
3 | Saffola Soya | Honoring Culinary Excellence with Softest and Tastiest Soya |
4 | Charged By Thums Up | Charged Takes on the E-Gaming Surge with Strategic Launch and Engages Millions |
5 | Airtel 5G Plus | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV |
6 | Nissan Motors India Pvt Ltd | NISSAN’S MAGNITE GEZA – “DANCE TO BREAK RECORD. |
7 | Vodafone Idea | Hacking India’s biggest reality show to drive performance goals |
8 | Dream11 | Sirf Dekhenge Nai Ab #SabKhelenge |
9 | Cargill Gemini | A COOKING OIL BRAND THAT ENCOURAGES WOMEN TO GO BEYOND THE KITCHEN TO FIND HER ‘EK AUR PEHCHAN |
10 | Bru Instant | Leveraging Original Stories and Meaningful Integrations with Bru |
11 | GCMMF(Amul) | Amul MasterChef India |
12 | UltraTech | UltraTech MI Live: Mauka Ek with Mumbai Indians |
13 | Upstox | THE NET PRACTICE OF STOCK TRADING |
14 | Aditya Birla Group | WHEN 75 HEADLINES CREATED ONE BIG HEADLINE |
15 | Havells India Ltd | Rejuvenating Western India: Havells & Lloyd’s Gokuldham Odyssey of Trust and Recognition |
16 | Finolex Pipes | Finolex Pipes- Pipes ka Bigg Boss |
17 | BRITANNIA MILK BIKIS | Britannia Milk Bikis & KBC Junior a perfect Partnership |
35. Best Media Research / Analytics using proprietary data | ||
S.No | Brand | Title |
1 | Ikea | Ikea leapfrogs into data driven marketing |
2 | Mahindra and Mahindra | MasterConnect -the science of multiscreen planning for brands |
3 | Vaseline | Machine Learning unleashes potential for seasonal brands |
4 | Mahindra and Mahindra | Futurescope -An audience first lens on media innovation |
5 | Dominos | Media Playbook for Growth |
36. Best Media Research / Analytics using existing data | ||
S.No | Brand | Title |
1 | Ather 450S | Sales Forecaster -a guide to planning launches in new age categories like electric two-wheelers |
2 | Dove | Dove Thumbstopping Beauty Biases |
3 | Tata Motors | Performance Predictor -a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. |
4 | Dominos | Media Playbook for Growth |
5 | Britannia Croissant | BRITANNIA CROISSANT LAUNCH: Crunching the Numbers, Baking Buzz: Britannia\’s Data-Driven Croissant Delight |
37. Best Media Research / Analytics using First Party Data / Data Platforms / Data Technology | ||
S.No | Brand | Title |
1 | Decoding Incrementality, a new term in India’s Marketing Investment lexicon | |
2 | Mahindra and Mahindra | MasterConnect -the science of multiscreen planning for brands |
3 | Driving brand preference, one data packet at a time | |
4 | Sting | How Sting leveraged First Party Data To Run a Multi Platform Campaign on YouTube, Meta and TTD and DV360 |
5 | Ather 450S | Sales Forecaster -a guide to planning launches in new age categories like electric two-wheelers |
6 | Hindustan Unilever | Mass Customization using 1P |
7 | Vaseline | Smytten by Vaseline, not just in winters |
8 | Dove | Dove Thumbstopping Beauty Biases |
9 | Tata Motors | Performance Predictor -a tool to maximize ROI on sports sponsorships based on predictive analytics of live TV broadcast viewership metrics. |
38. Best Integrated Campaign : Consumer Products – Cosmetics, toiletries, personal hygiene | ||
S.No | Brand | Title |
1 | Dove | Dove Stop The Beauty Test |
2 | Pepsodent | Ambushing the sweet temptations, one Dishoom at a time |
3 | Closeup Multi Vitamins | Choose Poora, Not Adhura |
4 | Garnier Men India | Garnier Men: Official Grooming Partner of Mumbai Indians |
5 | Colgate Visible White O2 | #SmileOutLoud |
39. Best Integrated Campaign : Consumer Products – Beverages and drinks | ||
S.No | Brand | Title |
1 | Thums Up | #HarHaathToofan |
2 | Sprite | Sprite: Hasi Ke Bulbule |
3 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
4 | Coca-Cola | Coke Studio: Apna Sunao |
5 | Seagram’s Royal Stag Packaged Drinking Water | Royal Stag: Billion Films for a Billion Fans |
6 | Thums Up | Dekho Wicket Se Cricket |
40. Best Integrated Campaign : Consumer Products – Confectionary and food | ||
S.No | Brand | Title |
1 | BRITANNIA MILK BIKIS | Milk Bikis Flashback pack – Going down memory lane”¦ |
2 | Britannia Bourbon | QR to Qatar -connected packaging paving the way to connect BFFs! |
3 | Cadbury Dairy Milk | Cadbury Dairy Milk #CheerForAllSports |
4 | Cadbury 5Star | 5Star’s mush detector – An innovative tool that helped Single’s Escape Valentine’s Day – 5Star Multiple Category |
5 | HERSHEY’S KISSES | HERSHEY’S INDIA PRESENTS #YOURFOREVERS VDAY’23 |
6 | Saffola Life | Saffola – Inspiring Young India to take Roz Ka Healthy Step |
7 | Cadbury Celebration | Transforming classic birthday melody into personalized harmonies |
8 | Center fresh | Chewing Gum Turns Into A Jukebox |
41. Best Integrated Campaign : Consumer Products – Others | ||
S.No | Brand | Title |
1 | GULF Superfleet | A Safety Net for India’s “37th Caste” |
2 | Ikea | Ikea goes Vocal for Local with Ghar AA jao campaign |
3 | Ariel | Ariel ‘See the Signs, ShareTheLoad’ |
4 | Sunlight | Rongin Protekdin- Sunlight revives the colours of West Bengal |
42. Best Integrated Campaign – Consumer Durables – Tech Products | ||
S.No | Brand | Title |
1 | Apple | Launch it like a Bollywood film – Shot on iPhone by Vishal Bhardwaj |
2 | Spotify | Podcast Pe Suna Kya! |
3 | Spotify | How Spotify Established Music As The Ultimate Mood Catalyst! |
43. Best Integrated Campaign – Consumer Durables -Other Products | ||
S.No | Brand | Title |
1 | Pureit Water India | Pureit Believes Water-ever Mom Says |
2 | UltraTech Cement Limited | Yashasvi Pradhan – What a PM is to a Nation, the Gram Pradhan is to his village |
3 | Asian Paints Royale Glitz | Stealing the Spotlight |
4 | Ace Te | Budget wala paint |
5 | Skipper Pipes | Skipper Pipes: A new skipper in town ! |
44. Best Integrated Campaign : Services | ||
S.No | Brand | Title |
1 | Meesho | Meesho’s Triumph: Conquering the E-commerce Landscape and Capturing the Heart of Bharat During Diwali |
2 | WhatsApp Changes India’s Perception of Privacy | |
3 | Google Search | Google Search- Integrating Search with Human Senses |
4 | Rupay | How IPL propelled RuPay to reach new hieghts |
5 | Airtel 5G Plus | Bye Bye Buffering! Hello 5G! |
6 | Pantaloons | PANTALOONS # PujoHoppingNoStopping Campaign Reigniting the Spirit of Festivity |
7 | Either you, a loved one or an acquaintance have been scammed! | |
45. Best Integrated Campaign : Media | ||
S.No | Brand | Title |
1 | Sony Liv | Rocket Boys 2: the power of satellites bridging History and Entertainment |
2 | Netflix India | Khakee : Ab India Bolega Bihar Ki Boli |
3 | Google Search | Google Search- Integrating Search with Human Senses |
4 | Netflix | GUNS & GULAABS KI PAVAN DHARTI MEIN AAPKA SWAGAT HAI |
5 | Amazon Prime Video | Bambai meri Jaan |
46. EMVIE for Diversity Equality & Inclusion (DE&I) | ||
S.No | Brand | Title |
1 | Dove | Dove Stop The Beauty Test |
2 | Cadbury Dairy Milk | Cadbury Dairy Milk: Bringing communities closer, one sweet bite at a time |
3 | Google Search | Google Search- Of the women, by the women, and for the women |
4 | Britannia Marie | How Marie has been championing equality & inclusivity for the Indian Nari! |
5 | Starbucks | Call me Arpita and not Arpit. |
47. Best Ongoing Media Campaign | ||
S.No | Brand | Title |
1 | GULF Superfleet | A Safety Net for India’s “37th Caste” |
2 | Cadbury Dairy Milk | A Perpetual Symphony of Consumer Co-Creation of India’s Next Cadbury |
3 | Ariel | Ariel ‘See the Signs, ShareTheLoad’ |
4 | Cadbury Celebrations | Cadbury Celebrations’ Unwavering Support for Local Businesses! |
5 | Google Search | Google Search’s Effort to Democratize Internet with Multimodal Search |
6 | Dove | Dove Stop The Beauty Test |
7 | Hindustan Unilever | Mass Customization using 1P |
8 | UltraTech Cement | Baat Ghar Ki – Har Saal |
9 | Tata Tea-Jaago Re | Apne Bachon Ke Future Ke Liye Ab toh Jaago Re! |
48. EMVIE for Responsible Advertising (Privacy) | ||
S.No | Brand | Title |
1 | WhatsApp Changes India’s Perception of Privacy | |
2 | Castrol Auto Service | Munnabhai CAS bole toh Complete Auto Service by Castrol |
49. EMVIE for Good | ||
S.No | Brand | Title |
1 | Freudenberg Gala | Why Just Clean Home |
2 | Bournvita | Bournvita Forced Packs: Unleashing the Potential of Kids, While Inspiring Change in Parents |
3 | Cadbury Celebration | Cadbury Celebration – #ShopForShopless |
4 | Dove | Dove Stop The Beauty Test |
5 | Either you, a loved one or an acquaintance have been scammed! | |
6 | Saffola Life | Empowering India: Championing Healthy life with Saffola Life |
7 | Tata Salt | Desh ke Liye – Har Sawal Uthega |
8 | Absolut Glassware | AbsolutAlly: Challenging Stereotypes, Building Allies, and Transforming India for the LGBTQIA+ community |
9 | Britannia Marie | Marie – championing equality & inclusivity for the Indian Nari! |
10 | Tata Tea-Jaago Re | Apne Bachon Ke Future Ke Liye Ab toh Jaago Re! |
11 | Swiggy | Swiggy Bhog Elo Ghorey |
52. Best Media Innovation from Media Agencies not exceeding Rs.50 crores annual billing | ||
S.No | Brand | Title |
1 | Nutralite | Nutraverse – World’s first cookery show in the Metaverse |
53. Young EMVIE Of The Year | ||
S.No | Brand | Title |
1 | Sprite | Kanishka: Gennie In A Bottle |
2 | Coca-Cola | In a world where Content is the King, at The Coca-Cola Company Content is the Queen and its Rewati Taneja: Influencing the Influencers with 1 brand at a time. |
3 | Dove | Rowena Rodrigues – Crafting Cannes-worthy Brilliance! |
4 | Oreo, Cadbury Gems & Cadbury Celebrations | Prathik Shetty The Fearless Techie – crafting future-forward user experiences |
5 | Cadbury Silk, Celebrations & Crispello | Navneet Kabra’s Media Maestro: Crafting Cadbury’s Powerhouse Symphony of Love, Joy, and Togetherness |
6 | Cadbury Dairy Milk, 5star, Oreo | Shreya’s Expedition of making youngistan heart the happiness by doing nothing |
7 | Cadbury Oreo & Cadbury Bournvita | Shivani – Staying playful while Breaking Norms: With Two Brands, One Mission – Celebrate India’s Colorful Spirit |
8 | Cadbury Celebrations & Cadbury 5Star | Priyanka Joshi, The Chief Solutions Officer |
9 | Coca-Cola | The Real Magic of Influencing |
10 | Asian Paints | Wizard of spellbinding brand stories. |
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