Following a multi-agency pitch, Spencers have handed over the creative duties of their in-store brands like Smart Choice to Law & Kenneth Kolkata.
After winning this big account, Jiten Bhagat, Vice-President, Law & Kenneth Kolkata, said, “We are going to be their communication agency and will come up with strategy and communication solutions for new private labels from Spencers.”
He also went on to add, “We are not doing any mass media, but we will be doing a lot of in-store activities. We will be working on their food and non-food business.”