Revamping the packaging is Bisleri’s game plan for the New Year. The ‘celebration pack’ designed by Red Lion design agency is what Bisleri is introducing this New Year.
Bisleri says, is to position it as “a brand for all occasions, something that will connect to consumers at all points of time”.
The new celebration pack will be more suited for parties, events and celebrations and will be available in 250ml and 500ml packages as well.
Anjana Ghosh, director, Bisleri International said, “With the new design and packaging, we hope to capture the spirit of all festivities. Bisleri is the market leader in bottled water segment. We felt the need to customize packaging design to meet consumer expectations.”
“The Bisleri Celebration pack available in 250ml and 500ml packs, is first of its kind initiative designed to strengthen consumer connect. The new design represents the company’s vision of leading the industry in delivering the best product, while showcasing innovation and safety to our consumers” she added.