Two new fiction shows are in the Colours pipeline. Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan, will hit the screens to fill the prime time band on December 28.
Ashwini Yardi, programming head, Colors said, “Our new show Yeh Pyaar Na Hoga Kam, is a love story set against the backdrop of caste politics and class discrimination still prevalent in our country. Similarly, Laagi Tujhse Lagan, the show is a story of a housemaid who is cursed with an ugly face but is still very optimistic and gets through life with immense cheerfulness. As a channel, we are positive that both these shows will appeal to our audiences who have time and again supported us and appreciated our efforts.”
“Soaps always take more time to build up than reality shows, but we are fairly confident that the new shows will match and then over time exceed the Bigg Boss TRPs,” added Yardi. The channel has given a young feel to the upcoming shows to attract and engage youngsters who are already Bigg Boss loyalists.