Marc Luyten has been appointed as the chief marketing officer by Apollo Tyres and will be based out of Brussels. Previously Luyten was the director, marketing and Sales at Apollo Vredestein B V and was based out of Enschede, Netherlands. His appointment is because of the new global marketing structure at Apollo Tyres, which is a result of the integration between Apollo Tyres India and the two acquired entities of Dunlop Tyres in South Africa in 2006, and Vredestein Banden in May 2009.
Luyten will be reporting to Neeraj Kanwar, managing director, Apollo Tyres.
Kanwar said, “In a rapidly growing organisation like ours, Marc Luyten and his team will be bringing in the much-needed synergy across locations, and adding enormous value by building each of these product brands with their distinctive value proposition.”
Luyten will be overlooking the global marketing efforts of Apollo’s key product brands and will be assisted by a team of product brand managers responsible for individual brands across the world.
According to Luyten, “Moving into a true global company now brings all of us around the world phenomenal opportunities. The market has been inspiring us for so many years and will continue to encourage us in our thinking and acting as a market and customer-driven company.”