Tata tea revamped its website www.jaagore.com on the occasion of Anti-Corruption Day.
The tea brand believes in the idea of Khilana Bandh, Pilana Shuru in order to create awareness amongst people so that they don’t indulge in paying bribes thus helping the process of eradicting corruption.
Tata tea has urged citizens to take a pledge to stop bribing and have collected over 3.1 lakh pledges since the last 3 months, by means of internet, mobile, retail and even schools. The brand has also launched the Tata Tea Jaago Re Vrath Yatra – a 38-day bus journey across the country with a view to connect with the youth and urge them to pledge against corruption.
The Vrath Yatra started yesterday and travelled from Bangalore to Kolkata via Mumbai and Delhi, touching 12 cities on the way. The branded bus is the pivotal factor of the Yatra and will interact with the youth in every city. They will try to understand their perspectives on corruption and stress upon the need for their involvement in a fun and relaxed manner so that they would associate and respond to it.
Sangeeta Talwar, executive director, Tata Tea said, “In 2009, Tata Tea migrated the Jaago Re campaign from voting to address what is the single largest malaise hampering the future of our nation – corruption. To be the change you want to see, stop aiding and abetting corruption. It has the power to pin us down and root us to where we are, severely hampering entrepreneurial activity, denying economic opportunity and limiting prosperity.”
Last year, Jaagore.com was an important benchmark in facilitating voting applications for the elections. The revamped Jaagore.com created by Webchutney aims towards bringing together on a common platform all those who possess information and resources.