Pradeep Guha has been appointed as the managing director of Culture Company, by The Asian Federation of Advertising Associations (AFAA).
“While the improvement on standards, ethics and practices of advertising has constantly been the objectives of the AFAA, there is a need to review it in the context of regional and national socio-economic development. If we dare say it, advertising – both as a discipline and as a business – is at crossroads and there is a pressing necessity to harmonise and strengthen interaction between Asian and multinational agencies which will be a key focus of AFAA,” says Guha.