Perfetti Van Melle launched their new TVC for Creamfills Alpenliebe. The film has been directed by Dadu and produced by Black Magic.
The target group being 4-14 year olds, the commercial aims to lure kids. “We came up with a concept of two lions who surprise a wildlife photographer by breaking into a whacked out jig,” said Sainath Saraban, executive creative director, Leo Burnett. “It is a metaphor for the surprise you will experience when you eat a Creamfills Alpenliebe that has a sudden burst of cream in the centre.”
The previour campaign was set in a real life space whereas the new TVC is “more whacked out,” claims to Saraban. “But the core of the idea of a ‘delicious surprise’ remains.”