Of the four Indian agencies that had been nominated at the London International Awards, three have gone on to win awards at the event which has been recognising and honouring exceptional work in advertising, design and digital media since 1986.
Ogilvy India won two bronze medals for its Sour Marbels (Caveman, Tourist and Diver) campaign in the Poster Campaign and Confections/Snacks sub-categories under the Poster category.
For the print category, Sour Marbels was awarded a silver in the Confections/Snacks sub-category and Consumer Campaign category.
DDB Mudra’s creation ‘Bush’ for the Islamic Research foundation won a bronze in the Public Service/ Social Welfare category.
Leo Burnett’s TVC for Bajaj DTS-i motorcycles won a bronze in the Editing sub-category listed under the Television/Cinema/Digital/Web/Mobile category.
As the sole Indian representative in the jury, Sonal Dabral, regional executive director, Bates 141, Singapore and chairperson, Bates 141 India judged entries in two categories – Integrated Campaign and Television/Cinema/Digital/Web/Mobile.