Creativeland Asia has taken over the creative duties of JM Financial from Grey Worldwide after an account review.
An integrated financial services group, JM Financial serves an impressive clientele, which includes corporations, financial institutions, high net-worth individuals and retail investors.
Happy with the win, Sajan Raj Kurup, chairperson and chief creative officer, Creativeland Asia, says, “The two long sessions we had with JM Financial on the brand and its way forward gave us a fantastic overview of each others’ approaches, working styles, thought processes and beliefs. The chemistry worked well and we decided to join hands.”
Group head of corporate communications, JM Financial, Nandini Goswami, felt the same way saying, “JM Financial’s partnership with Creativeland Asia reflects our common pursuit of excellence with passion, attention to detail and a drive to go that extra mile.”
Both sides however decided to keep the future brand strategy confidential.